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- How to Generate Twitter Leads With Their New Lead Generation Cards
- Tweet Adder Review and Bonus
- How a Winery Uses Social Media to Increase Sales and Brand Loyalty
- Top 10 Social Media Blog Finalists 2014: This Week in Social Media
| How to Generate Twitter Leads With Their New Lead Generation Cards Posted: 18 Jan 2014 10:19 PM PST By John Bonini
Wondering how to display richer data in a tweet? In this article, I'll show you four steps to getting more leads with Twitter lead generation cards. Why Twitter Lead Generation Cards?There are 500 million tweets sent every day (according to Twitter's recent IPO documentation). That's a lot of noise to compete with. Enter Twitter's lead generation cards. Lead generation cards work directly within your promoted tweet to collect users' contact information in exchange for your offer. What Are Twitter Lead Generation Cards?Is your business using promoted tweets on Twitter? Would you like to get more from them? Twitter lead generation cards increase conversion rates by capturing in-app form-fills from your followers. Think of them as embedded landing pages within your tweets, except they're much more concise and require much less work from your followers. Here's an example from The Barista Bar.  A short, yet punchy and attractive lead generation card. #1: Set Up Your Lead Tracking SystemBefore you get started with lead generation cards, you'll need to set an endpoint integration, which allows you to track your leads from your cards in whatever CRM (customer relationship management) system you're using. This is critical. You don't want to go through all the work of perfecting a card only to realize you can't organize and filter the contact information you've collected. Currently, the following CRM providers integrate with Twitter lead generation cards: Eloqua, ExactTarget, HubSpot, Infusionsoft, LoopFuse, MailChimp, Marketo, Optify, Pardot, Sailthru, Salesforce and Silverpop. Contact the support team of your chosen CRM provider for assistance with configuring the endpoint. When you're done, Twitter lead generation cards will upload leads directly to your database. #2: Create Your Lead Generation CardTo create your first Twitter lead generation card, sign up for Twitter Ads and locate the Twitter Ads feature under the drop-down menu in the top right-hand corner of your screen.  Open the advertising interface to get started. Click on the Cards option on the navigation bar, and on the right you'll find the button for creating your lead generation card.  Click the Create Lead Generation Card button. This will bring you to the card editor, where you'll be asked to provide a short description of your offer, attach an image and choose the call-to-action message that's included on the button. #3: Design Your CardHere's where the real fun begins; it's time to create the written and visual content that conveys the value of your offer and captures leads. Because these are also promoted tweets, you'll want to carefully consider the content featured on your cards to avoid wasted dollars and opportunities for conversions. Think of Twitter lead generation cards as a much more concise version of the corresponding landing page. To ensure consistency, establish clear goals at the outset of the campaign. Whether your goal is to generate more blog subscribers or club members, or generate a ton of leads from your new ebook, make sure this is reflected in both the strategy and execution of your campaign. Below are the three main elements of lead generation cards, as well as some tips to help you convey value and attract attention quickly.
Below are two examples of well-executed Twitter lead generation cards.  Message consistency is key. The value ExactTarget created here is one of quantity and sensitivity to your time. They offer 140 tips of 140 characters or fewer!  A great example of a featured image that conveys value. Copy isn't even needed in HP's card. For its newsletter, HP simply let the product and image speak for themselves. Notice these companies didn't clutter the message. They used very few characters in the actual tweet. This lets users quickly recognize the value of the offer. Because Twitter is primarily a text-heavy platform, images like the ones you see above stand out significantly. Rely on your image to do most of the talking. #4: Configure Your Advanced SettingsOnce you've perfected the design of your card, you need to ensure its functionality so that everything communicates and works effectively. Complete the following steps before you launch your campaign:
It's critical that these custom fields match, as any inconsistencies will affect whether the leads you generate from your lead generation card sync correctly in your database. Conclusion Start integrating Twitter lead generation cards into your social strategy. By shortening your lead conversion path, you'll not only improve the experience for your followers, but also boost your overall conversion rates. Also, consider taking advantage of everything promoted tweets have to offer. There's no extra cost in adding a card to your promoted tweet, only a bit more effort, and you gain a lot more engagement. What do you think? Have you seen any success with lead generation cards? What other tips can you share? Please leave your questions and comments in the box below. This entry passed through the Full-Text RSS service — if this is your content and you’re reading it on someone else’s site, please read the FAQ at fivefilters.org/content-only/faq.php#publishers. Five Filters recommends:
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| Posted: 18 Jan 2014 04:03 PM PST Get Thousands of Followers with the Twitter Marketing Software Tweet AdderThis review of Tweet Adder explains why this Twitter marketing software is hands down the best Twitter automation program on the market. I have been able to get well over 300,000 followers for myself and the clients I have worked with largely thanks to the fact that I have used Tweet Adder on a daily basis and shared high quality content as I grew my network. My personal account @Garin currently has over 300,000 followers and I get hundreds of new targeted followers every single day! The video below shows just some of the awesome features of Tweet Adder and I have created an awesome bonus for Tweet Adder below. You need to download and use Tweet Adder to really appreciate it and luckily you can download Tweet Adder and test drive it for free. When you buy TweetAdder through this link: >> Tweet Adder <<(Get a Discount of TweetAdder with the coupon code: DISCOUNT20)Let me know (Garin[at]GarinKilpatrick.com) and I will send you the Twitter Tools Book Platinum Editionbonus package worth $198! This package includes:
Get TweetAdder and The Bonus Package Above now: >> Click Here to Check Out Tweet Adder <<My link for TweetAdder will take you to the official TweetAdder website which will not mention anything about the awesome bonus package I am offering. Rest assured that I will receive an automatic notification about your purchase but I will need you to follow up with me in order to get your bonus package because TweetAdder does not send me the emails of the people who buy their product. Once you forward your receipt to my email address below I will make sure you get your awesome bonus package asap! Once you have bought this program contact me: Garin[at]GarinKilpatrick.com and I will send you your bonus package right away! Cheers. >> Tweet Adder Free Demo <<(Get a Discount of TweetAdder with the code: DISCOUNT20 )The post Tweet Adder Review and Bonus appeared first on TwitterToolsReviews. |
| How a Winery Uses Social Media to Increase Sales and Brand Loyalty Posted: 18 Jan 2014 08:42 AM PST By Louise Julig
Whitehall Lane, a 20-year-old Napa Valley winery run by the Leonardini family, has hit on a winning social media formula that pays dividends in both increased sales and brand loyalty. Wineries face special challenges in promoting their business on social media. The federal Alcohol and Tobacco Tax and Trade Bureau, known as the TTB, considers social media "advertising," and regulates what wineries can do. The regulations primarily affect Whitehall Lane in two different ways. They cannot run contests that give away wine, and they must monitor user-generated content for anything that might promote irresponsible drinking. "We don't fool around with the TTB regulations," said Katie Leonardini, direct sales manager for Whitehall Lane. But that hasn't stopped them from successfully using social media to grow a loyal fan base outside the tasting room. This in turn has increased both wine club membership and direct sales. Here's how they do it.  Whitehall Lane Winery uses Instagram as one way to foster brand loyalty. Organization: Whitehall Lane Winery Social Media Handles & Stats Highlights
Whitehall Lane started using Facebook and Twitter in 2009. They've since expanded onto Instagram, Pinterest and a blog within the last year and a half. By keeping an eye on their brand while experimenting through trial and error, they've hit on a social media formula that reaches beyond the tasting room by: 1) partnering with complementary brands, 2) rewarding loyal fans and 3) educating and telling stories vs. selling. Partnering With Complementary BrandsContests and giveaways are standard tactics on social media for retail brands. But TTB regulations prohibit wineries from giving away alcohol. Whitehall Lane has overcome this challenge through some creative thinking. Leonardini identifies complementary brands that fit with their objectives for contests. The winery has given away wine glasses and cookbooks, for example. They've also done giveaways with Whitehall Lane estate olive oil.  Whitehall Lane partnered with Govino glasses for this Instagram contest.  Finding complementary brands is a way for wineries to do giveaways. Whitehall Lane also retweets content on Twitter and likes Instagram photos of complementary brands that promote tourism in Napa Valley.  Whitehall Lane liked this photo on the Instagram feed of a Napa Valley inn. Rewarding Loyal FansWhitehall Lane does not run contests on social media to get new followers. They run them to reward existing fans. "It's never a refer-a-friend type of contest," said Leonardini. They would rather use contests to collect email addresses of current fans for their database than inflate follower numbers with people who aren't true fans of their brand. Whitehall Lane also does not advertise on Facebook.  Whitehall Lane rewards fans with special promos and contests. "All of our fans are genuine," said Leonardini. "Whitehall Lane isn't about hundreds of thousands of fans, it's more about the quality and the conversation," she said. The winery also rewards fans informally by liking their photos on Instagram and giving shout-outs on Facebook and Twitter. In return, fans naturally share Whitehall Lane content.  Whitehall Lane reposted this fan’s Instagram photo to their own feed.  Reposting and liking Instagram photos informally rewards fans.  Whitehall Lane gives shout-outs to fans on their Facebook page. "We've found that when you have genuine, authentic followers, you don't even have to ask them to RT or share your posting, because they'll do it on their own," said Leonardini.  Whitehall Lane finds that fans naturally share content that resonates with them. Their focus on growing a fan base organically has an added benefit—they almost never have to remove user posts or comments for spam or encouraging alcohol abuse. This makes it much easier to comply with TTB regulations. Educating and Telling Stories vs. SellingWhen Whitehall Lane first started using Twitter, they would search for people who were asking which Napa Valley wineries to go to or who had checked in at another winery. They would then tweet with a 2-for-1 offer to come in to their tasting room. It did bring in traffic. "But they were people looking for free tastings," Leonardini said. Although numbers in the tasting room went up, sales did not follow. They decided to change their Twitter strategy. Now the winery uses Twitter primarily to educate fans about food and wine pairings and share facts about Napa Valley and winemaking. The interaction they receive tells them this is what their followers want.  Whitehall Lane finds that educational tweets are what their followers want. "When we tweet something that's educational, we get an average of four to seven retweets," said Abbi Whitaker of the Abbi Agency, a public-relations firm that works with Whitehall Lane.  Educational tweets get more retweets and favorites than promotional ones. The winery has also started a blog where they post recipes, updates from the winemaker and harvest notes. Though blog subscribers are fewer than they would like right now, they're focusing on consistency and quality content and believe the numbers will follow. "We're not just going to buy a list and shoot out our blog to them," said Leonardini. "We want it to grow because people want to [subscribe]." Results: Successful Wine Dinners and Increased Wine Club SalesSubscribers to Whitehall Lane's wine club get three to four shipments of wine a year; the club is a big part of the winery's business. But they were getting calls from subscribers, often after three shipments, asking to cancel. When asked why, subscribers would often say they loved the wine, but they belonged to three wine clubs and had to let one go. "We've been able to greatly reduce that [problem] because of social media," Leonardini said. Whitehall lane encourages club members to follow them on social media. "Even though they live in North Carolina or Nebraska, they get the feeling that they're still here in touch with us, and our retention rate has changed dramatically," said Leonardini.  Whitehall Lane uses social media to make wine club members feel connected. The winery also partners with fine restaurants across the country to put on wine dinners. The dinners are not a new idea. What's new is the response they now get. Because of their social media following, restaurants now approach them about helping to promote the wine dinners. RSVPs are now up to the point that the dinners sell out—a win-win for the restaurants and the winery. "Wine sales at these dinner events now exceed a busy Saturday in the tasting room during the high season," Leonardini said. In addition, the number of wine club signups at the dinners has increased dramatically. "It's a whole new outlet for us," said Leonardini. "Previously the only venue to sign up club members was through the tasting room, but now we can sign them up at these dinners throughout the country." Over to You Despite federal advertising regulations, Whitehall Lane has found a way to successfully use social media with tangible results to their bottom line. What do you think? Is your business in a regulated industry? How have you used social media to increase brand loyalty and sales? Include your comments and questions below. This entry passed through the Full-Text RSS service — if this is your content and you’re reading it on someone else’s site, please read the FAQ at fivefilters.org/content-only/faq.php#publishers. Five Filters recommends:
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| Top 10 Social Media Blog Finalists 2014: This Week in Social Media Posted: 18 Jan 2014 03:00 AM PST By Cindy King
Finalists: Top 10 Social Media Blogs 2014We received over 600 nominations for our fifth-annual Top 10 Social Media Blogs contest (the blogosphere's biggest contest for social media blogs). The list of 22 finalists is pretty impressive! See for yourself below. The judges: Our judges include Lee Odden (author of Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing and CEO of TopRank Online Marketing), Denise Wakeman (founder of the Blog Squad™) and Neal Schaffer (author of three books, including Maximizing LinkedIn for Sales and Social Media Marketing). They are currently finishing up their reviews of these sites.
Here are the finalists (in alphabetical order): How We'll Pick the Winners#1: Initial Qualification: A blog must have a strong social media focus and must have been nominated multiple times by multiple individuals. If someone nominated more than one blog, only the first nomination was counted. #2: Final Winner Selection
Congratulations to the finalists! We'll announce the winners here soon! What's New This Week?To help you stay up to date with social media, here are some of the news items that caught our attention. Facebook Launches Trending: "A new product that's designed to surface interesting and relevant conversations to help you discover the best content from all across Facebook."  "To the right of your news feed, you'll see a list of topics that have recently spiked in popularity. The list is personalized, including topics based on things you're interested in and what is trending across Facebook overall." Twitter Rolls Out New Web Design: Twitter is "now rolling out a refreshed http://twitter.com" to reflect the look and feel of their iOS and Android apps.  Twitter's new design on the web. YouTube Launches New Comment Management Tool: YouTube has "fast-tracked the development of a new comment management page that lets you see, respond to and moderate your comments all in one place."  "From this central page you can easily remove comments, flag comments for spam or abuse, give a thumbs-up or click over to the video watch page and reply." Twitter Releases New Ways to Create Tailored Audiences: "Advertisers can define groups of existing and potential customers more flexibly and connect with them on Twitter."  "You can now create tailored audiences from lists of email addresses from your own customer relationship management (CRM) database or you can use your CRM database records that you have previously stored with an ad partner." Tumblr Adds Support for @Mentions: In Tumblr, "just type @ and a username when you're writing a post and let that person know that you mentioned him/her."  Tumblr adds Mentions feature. LinkedIn Launches LinkedIn Volunteer Marketplace: "Nonprofits can discover the relevant members who've expressed interest in volunteering."  "These members will now be able to browse hundreds—and eventually thousands—of specific, high-quality volunteer opportunities that nonprofits are seeking to fill." Here are a few social media tools worth checking out: LoginBox: A mobile app that "will change the way you log into websites on your iPad and iPhone, forever!"  With a fresh and different approach, LoginBox not only remembers and fills in your username and password, but also automatically completes any other login workflow actions that may be required. Kuhcoon Ads: An app you can use for Facebook ads management and optimization.  "Create, manage and monitor on the go!" Other MentionsIntroducing Social Media Marketing World: 60+ pros help you master social media marketing! Join Chris Brogan (co-author of The Impact Equation), Mari Smith (co-author of Facebook Marketing: An Hour a Day), Michael Hyatt (author of Platform), Jay Baer (author of Youtility), John Jantsch (author of Duct Tape Marketing), Amy Porterfield (co-author of Facebook Marketing All-in-One for Dummies), Mark Schaefer (author of Tao of Twitter), Michael Stelzner (author of Launch) and experts from more than a dozen brands as they reveal proven social media marketing tactics at Social Media Marketing World 2014—Social Media Examiner's mega-conference in beautiful San Diego, California. Check out this overview of the conference or click here for more details. What do you think? Please share your comments below. This entry passed through the Full-Text RSS service — if this is your content and you’re reading it on someone else’s site, please read the FAQ at fivefilters.org/content-only/faq.php#publishers. The post Top 10 Social Media Blog Finalists 2014: This Week in Social Media appeared first on TwitterToolsReviews. |
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