TwitterToolsReviews |
- Snapchat for Business: How Your Marketing Can Benefit From Photo Messaging
- 3 Ways to Improve Your Twitter Marketing
- Twitter Changes Direct Message Rules: This Week in Social Media
- How to Use #Twitter for #Business and #Marketing
- How to Get Employees to Embrace Social Media
| Snapchat for Business: How Your Marketing Can Benefit From Photo Messaging Posted: 20 Jan 2014 03:00 AM PST By Eric Sornoso
Do you want to deliver time-sensitive offers to your customers? Wondering how SnapChat could help your business? It's no secret that mobile is the new black: most people rely on their phone or tablet to access information. In this article, you'll discover 5 ways brands can add Snapchat to their mobile marketing strategy. How Snapchat WorksIf your target audience is age 13-25, Snapchat may be the answer you're looking for. It's a popular mobile app—it logs over 400 million messages every day—that shares photos and videos that disappear after a short time. First, let me explain how Snapchat works. A Snapchat picture, or snap, is only available for a set time limit, from 1 to 10 seconds, once the user opens it. However, the new Snapchat Stories feature allows items to be available for up to 24 hours. The limited lifespan makes Snapchat the perfect tool to deliver a call to action that creates excitement and a sense of urgency.  Open the app, then to take a snap, tap the center button once. For video, press and hold the center button for as long as you want the video to record. Ready to get down to business? Here are five creative ways you can leverage Snapchat to promote your own business. I'm including a few brand examples to get your creative juices flowing. #1: Reward Current Customers With Mobile CouponsBecause Snapchat is ubiquitous with its young target market, it allows brands to deliver offers and coupons in a matter of seconds. Coupon snaps not only reward customers, they provide incentive to bring them back for more. 16 Handles, a frozen yogurt chain, uses Snapchat to send discount coupon codes to customers who send them snaps of themselves or friends eating 16 Handles frozen yogurt. The discounts range from 5% to 100% and recipients redeem the coupon by showing the cashier the code. Within a few days of beginning their Snapchat campaign, 16 Handles had exchanged more than 1,400 images with users, and built a user list to which they could send future promotional material.  16 Handles uses Snapchat to send mobile discount coupons. #2: Gain New Followers With a GiveawayIn the same way coupons can retain customers, giveaways put you in touch with new ones and generate leads. The giveaway incentive helps you build a follower base that receives future giveaway offers and coupon codes. You can use a giveaway to encourage fans from other social platforms, including your website, to add your brand on Snapchat and get their friends to add you as well. You can track your new subscribers with a simple hashtag that reinforces your brand. In June, sports ticket provider Chat Sports used Snapchat to offer their community a chance to win tickets to a game. To enter, users had to have five friends add Chat Sports on Snapchat. Then those friends had to send a unique image to Chat Sports with the username of the fan who wanted to win the tickets and the hashtag #gimmietickets. The result was 150 responses in 48 hours.  One fan's submission to Chat Sports to win free tickets. #3: Take People Behind the ScenesSnapchat recently added a Stories feature that lets brands send out a combination of images and 5-second videos to tell a story. If you have a lot of fun behind-the-scenes footage, offer your followers a taste with a story. At the end of the story, include a teaser and send fans to your website or YouTube channel. The New Orleans Saints use this feature to its full potential by regularly sending out stories that include behind-the-scenes footage, a look at kits for the game and images of new Saints products.  The New Orleans Saints keep their fans involved in what they do. #4: Preview a New ProductSneak peeks on Snapchat are one way to build customer loyalty and buzz around a new product before it even hits the shelves. Your brand's snaps could include a string of teasers leading up to the product launch. When you send out an image of your new product, treat your community like personal friends rather than customers. Taco Bell wanted a friendly and convenient way to reach their customers with information about the new Beefy Crunch Burrito. Snapchat fit their needs perfectly because it's popular with their target market.  Taco Bell uses Snapchat to let current fans know about new products first. #5: Tell Customers About Holiday Sales and EventsSnaps of a holiday greeting or invitation are great ways to keep your brand top of mind with customers during any holiday season. Use snaps to promote your brand or products to customers long before they decide to shop. But you don't have to wait for the major holidays. Every month comes with lesser-known celebrations like International Talk Like a Pirate Day or Chocolate Milkshake Day—prime opportunities to engage your fans in a new and interesting way. Karmaloop, an online streetwear retailer, sent snaps to customers after Thanksgiving and included coupon codes for their online store. Using Snapchat let them reach their target customers without spending a lot of money on advertising.  Customers love holiday greetings with an online coupon. Consider using Snapchat to reach a young customer base. It can be hard to engage a younger audience like the age 13-25 demographic. Snapchat gives you inexpensive access to them, and done right, Snapchat can fit seamlessly into your mobile strategy and have a high ROI. What do you think? How are you using Snapchat? Let us know your experience and thoughts in the comments below. This entry passed through the Full-Text RSS service — if this is your content and you’re reading it on someone else’s site, please read the FAQ at fivefilters.org/content-only/faq.php#publishers. The post Snapchat for Business: How Your Marketing Can Benefit From Photo Messaging appeared first on TwitterToolsReviews. |
| 3 Ways to Improve Your Twitter Marketing Posted: 20 Jan 2014 02:00 AM PST While newer social networks such as Pinterest and Google Plus may be growing in popularity, marketing on Twitter is still an effective way for many organizations to reach their marketing objectives. In fact, 32% of all Internet users are on Twitter (source: MarketingLand), and 34% of marketers have generated leads using Twitter (source: Digital Buzz Blog). In advance of the online workshop I am teaching tomorrow on Twitter marketing (learn more about the interactive workshop here), I put together 3 ways you can improve your Twitter marketing in 2013. 1. Interact and Engage with Your AudienceThis may sound obvious, but it's easy for marketers to fall into the trap of simply tweeting thought leadership content and promotions. Sharing content is helpful, to be sure, but the real value in using Twitter is the opportunity to develop relationships with your audience. So interact with people, reply to their tweets, ask questions, and start building new relationships. Example: How Zappos Can Improve Their Efforts Follow and engage with happy customers who Tweet about your product—these people are already promoting your product, for FREE. For example, let's say you are Zappos and one of your goals for marketing on Twitter is increase sales by strengthening relationships with your current customers. You can setup an alert for whenever someone Tweets with a combination of the keywords "received", "Zappos", and "order". (SproutSocial is my personal favorite solution for monitoring conversations like this.) Then, you'll see when your customers Tweet about your orders, and be able to thank and acknowledge them. See tip 2 below for advice on keyword monitoring. Monitor Customer TweetsTo demonstrate this, I did a quick search on Twitter for those exact keywords, and came up with a reasonable number of Tweets, from both happy and dissatisfied customers. This is an incredible opportunity for Zappos to build deeper relationships with their satisfied customers, and also handle complaints from unhappy customers. Engage with Satisfied Customers Don’t ignore customer complaints on Twitter—use them to create a better relationship with your customers. For the positive Tweets from happy customers, Zappos could reply with something simple like "We're thrilled you received the order. Let us know how you like the shoes", and add that customer to a list that they can engage with in the future. The more they acknowledge customers Tweeting about them, the more likely they those customers will be to Tweet about them in the future, as well. Make it easy for them to promote your brand. Acknowledge Unhappy Customers (and Turn Them into Raving Fans)As for the Tweets from unhappy customers, there is no better way to turn an unhappy customer into an evangelist than by acknowledging complaints publicly. Based on the activity in the Zappos Twitter accounts, I don't see them spending too much time on it, but at the least, they could allocate 1 hour a day replying to customer Tweets. Even without the hard data, I know the ROI for engaging with and acknowledging your customers for 1 hour a day is there, especially if you are solving complaints from customers that would otherwise use customer service resources, or never purchase from you again. 2. Monitor Conversations and Relevant KeywordsMonitoring keywords is a great (and easy!) way to find targeted people to follow, offer timely advice, and stay on top of industry trends. Get started by monitoring the following types of keywords, in order of priority: Brand Mentions Monitor brand mentions, including Tweets with the domain of your website Start by monitoring mentions of your company and brand, including @mentions and Tweets with your brand and product name(s). For example, Cisco would want to monitor mentions of the Cisco brand and Twitter handle, in addition to variations of individual products, such as "WebEx". I consider monitoring brand mentions critical, regardless of resources and priorities. If you are a larger organization with an unmanageable amount of mentions, tools such as Salesforce/Radian6 can help you filter through the noise and focus your efforts on the most important Tweets. Links to Your SiteMake sure to monitor when people tweet links to your website, even if they don't mention your brand name or Twitter handle—you can do this by simply setting up a search for the domain of your website. For example, at OMI, we monitor when people Tweet the keyword "onlinemarketinginstitute", because that is the domain of our website. Pain PointsMonitor conversations directly related to the solution your problem solves—use the jargon they use to describe your need. For example, if you are an email marketing vendor, you can monitor when people Tweet with keywords such as "improve open rates" or "improve deliverability". Related Businesses and CompetitorsExpand your efforts by monitoring conversations related to complementary businesses and competitors. For example, at OMI, we monitor when people Tweet about Marketo and ExactTarget, because they are solutions that are target audience uses, and people we could potentially engage with. You can also monitor people Tweet about your competitors, and follow them as well. This will provide great insight into your industry and business, and may even allow you to engage in a conversation when it is relevant (but not creepy). Interests of Your Target AudienceFinally, once you're successfully monitoring the above keywords and need to grow your efforts, start monitoring conversations about your industry and topics your target audience is interested in. For example, an email marketing vendor could monitor conversations related to events that their audience would attend such as the Online Marketing Summit, or publications that their audience reads, such as the OMI blog or ClickZ. They could also monitor conversations about social media or digital marketing in general, because a marketer that would purchase an email solution would likely be interested in those topics, as well. 3. Grow Your Audience Unfortunately, fake Twitter accounts usually don’t have budget for your product or service (or know anyone that does, either). Now that you're engaging with people and monitoring conversations, start to find new and interesting people to follow to increase your reach. Focus on building a community of potential customers, partners, influencers, and evangelists. Don't pay for followers or automate the process of growing your audience unless fake Twitter accounts actually buy your product or service (or know someone that will). Find New People to FollowTo start growing your audience, find and target new and influential people to follow. You can find these users by 1) monitoring keywords and conversations 2) reviewing the followers of people and businesses in your industry and 3) reviewing lists that other related Twitter accounts have created. Don't worry about only following people that are potential customers—what you want to do is focusing on building a relevant Twitter community. This includes social media partners, related businesses, evangelists, influencers, and of course, your target audience. Even if many of these people may never buy your product or service, they can still help you amplify your message and achieve your marketing goals. Add These Twitter Users to ListsOnce you start finding new people to follow, I recommend adding those accounts to a segmented list within your social media management tool. For instance, if you identify 20 key influencers or 20 potential customers and add them to a list, you can easily focus on consistently engaging with just those users over a certain period of time. More Activity Leads to More FollowersAs a general rule, the more you Tweet, the more followers you'll have, the more you engage with the people you follow, the more likely they will be to follow you back. Effective Twitter marketing takes time—you can't automate it. And you won't achieve your goals by simply Tweeting once a day or once a week (in fact, inactivity can do more damage than good). But with a solid plan and effort, Twitter may prove to be on of your most effective marketing channels. - See more at: http://www.onlinemarketinginstitute.org/blog/2013/01/improve-your-twitter-marketing/#sthash.61MoHHJ0.dpuf The post 3 Ways to Improve Your Twitter Marketing appeared first on TwitterToolsReviews. The post 3 Ways to Improve Your Twitter Marketing appeared first on GrowYourTwitterNetwork. The post 3 Ways to Improve Your Twitter Marketing appeared first on TwitterToolsReviews. |
| Twitter Changes Direct Message Rules: This Week in Social Media Posted: 19 Jan 2014 06:33 PM PST By Cindy King
What's New This Week?Twitter Allows Direct Messages From All Followers: Up until now, you could only send a direct message on Twitter when the other person followed you back. Now you can change your setting so that anyone can send you a direct message even if you do not follow him or her back.  Go to Settings on your Twitter account and check this box if you’d like to receive direct messages from everyone.
 “You can create and schedule new tweets from the blue Tweet button on the top right corner of the navigation bar at ads.twitter.com.” LinkedIn Unveils Recruiter Mobile: "A mobile app that helps recruiters interact with candidates like you when they're out and about."
Foursquare Opens Ads: "All a business owner needs to do is go to foursquare.com/ads and build their ad—by choosing a great photo of their space and either offering a special or highlighting a great customer tip."  A business owner can now “tell if someone who saw their ad actually walks into their store.” Pinterest Updates Mobile App: Pinterest has "spruced up the look of the app a bit, and also added a simple way to browse through pins with just a flick of a finger."  “To try it out, tap any pin in your home feed. Then swipe your finger from right to left to get a peek at the next pin in line. You can go backwards too!” Twitter Launches App for Android Tablet: "The landscape view fills your screen with tweets, conversations, trends, accounts to follow and more."  “With a single tap, tweets expand on the right side to show photos, videos and article previews.” Here's some interesting news to note: Facebook Lets Teens Share Updates Publicly: Now "when people aged 13 through 17 sign up for an account on Facebook, the initial audience of their first post will be set to a narrower audience of 'Friends.' This used to be set at 'Friends of Friends'." And teens will also have the choice to post publicly on Facebook.  “When teens choose Public in the audience selector, they’ll see a reminder that the post can be seen by anyone, not just people they know, with an option to change the post’s privacy.” Here's some upcoming news to follow: Facebook to Soon Roll Out New Custom Audience Features: "These new features expand the capabilities of Custom Audiences to allow marketers to deliver targeted ads to people who visited their website or used their mobile app." These new features will roll out globally in the coming months.
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| How to Use #Twitter for #Business and #Marketing Posted: 19 Jan 2014 12:22 PM PST Is Twitter a part of your social media marketing? Or have you let your Twitter marketing drop off lately? In any case, with the latest Twitter updates, trends in multi-screen usage and real-time marketing, you'll likely want to take a fresh look at what Twitter has to offer. Here's a checklist of everything your business needs to do to get on (or back on) Twitter and start seeing great results. About TwitterTwitter is a short message communication tool that allows you to send out messages (tweets) up to 140 characters long to people who subscribe to you (followers). Your tweets can include a link to any web content (blog post, website page, PDF document, etc.) or a photograph or video. If a picture is worth a thousand words, adding an image to a tweet greatly expands what you can share to beyond the 140-character limit for tweets. People follow (subscribe) to your Twitter account, and you follow other people. This allows you to read, reply to and easily share their tweets with your followers (retweet). How Twitter Is UniqueIn the social media world, Twitter falls into the category of microblogging tools because of the short, disconnected messages it distributes. Other microblogging tools include Tumblr, FriendFeedand Plurk. Twitter shares some features with the most common social media tools (Facebook, Pinterest, LinkedIn, Google+ and YouTube). However, the differences really define Twitter.
Now let's dive into how you can use Twitter for your business. Step #1: Present Your BrandYour Twitter account and profile are the foundation of your Twitter experience. It's your chance to tell your business story to the Twitter community. It is important that your Twitter presence have the same look and feel as your other online tools. This helps people identify your business and builds trust. Choose an account name and images consistent with your other online presences and your brand. Choose Your Twitter Username Nothing expresses your brand on Twitter more than your account username. This name appears next to all of your tweets, and is how people identify you on Twitter.  An example of a small business with a Twitter username that matches their website domain. Choose between your personal name (best for professional individuals) and your business name. Avoid using punctuation to keep your name easy to type on mobile devices. If your exact business name is not available, choose a similar name for consistency. Profile Images Twitter uses two different images to represent your account. It's important that you take advantage of both of these images to tell your business story. You upload these images under Profile in your account settings. Your Twitter profile photo is a square photo that appears next to every tweet you send. You can use either your company logo or your headshot for your profile photo.  An example of a Twitter user with a headshot for his profile picture. Note: Many small businesses use their business name for the account and a personal photo for the profile photo. This adds a personal touch to your Twitter account. Your Twitter profile header is a large background photo where you can tell a story about your business. Similar to the Facebook cover photo, your header photo appears at the top of your profile page.  An example of a header photograph that tells the brand's story. You can also customize the background that people see when they visit your Twitter account. You can create a graphic file so it matches your business branding. You upload this image under Design in your profile settings.  Example of a small business user who has updated his Twitter background with his company branding. Step #2: Build a Strong FoundationIt's important that you complete your Twitter account profile completely. Each feature gives more details about your business that contribute to your business story. Don't miss these three important features under Profile in your account settings.  The location, website and bio portions of your profile provide important information about your business to other Twitter users.
Step #3: Start Following PeopleWhen you follow another Twitter user, you subscribe to read what they share. So be selective about whom you follow, especially at first. To follow a user, you find their user profile and click on the Follow button.  One simple way to follow new people is to locate their profile and click the Follow button. Twitter has strict rules about what they call aggressive following and aggressive following churn, so be careful and take it slow. You don't want to get your account suspended in your first week because of suspicious activity. Note: Your Twitter experience is defined by whom you follow, not by who follows you. Pay attention to your follow choices to give yourself a great Twitter experience. In general, start following people in these categories:
Twitter can help you find people you know by scanning your email address book.  Use the Find Friends menu option on the Discover page to have Twitter scan your email address book for people you know on Twitter. While you are out following people, you may notice that people are starting to follow you. Don't worry if you don't know these people. Stay focused on whom you follow for now. Step #4: Start TalkingTalking on Twitter is different from every other social media site. It's a fast-paced smorgasbord of ideas and sentence fragments. It's hectic, but it's also fun. Give yourself a little time to get your feet wet. Listen to others. Jump in when you feel comfortable. Start talking as you get your bearings. In general, there are five types of Twitter messages:
Step #5: Talk SmarterAfter you master the five types of tweets, you are ready to attack the big question: What should I talk about on Twitter? For every business, the answer is different. In general, you want to find the sweet spot between what your target audience wants to hear and things that promote your business. For many businesses, the answer is to focus on how your products and services benefit your customers. Give people useful information and answer their questions, and they will consider you a valuable member of their community. That's an important first step to winning a new customer. There's a real art to writing a headline-style message on Twitter. Experiment with different ways to say the same thing, and see what gets the most response. With only 140 characters, it's important that every word pull its weight in your messages. Over time, the quality of what you share will help you grow a strong Twitter following. Now, you are ready to take a step back and come up with a Twitter communication plan. Your plan focuses your Twitter conversation on topics designed to draw in potential customers and publish your tweets at the times you are most likely to engage people. Step #6: Drive Traffic to Your Website and BlogTwitter is a great tool for driving traffic to your website and blog. To do this, you create a tweet around a link, writing a message that compels people to click to learn more.  Write a compelling headline-style message to get people to click on the link in your tweet. Because space is at a premium in a tweet, there isn't room to post the entire web address. That's why all of the Twitter tools allow you to shorten your web addresses using a URL shortener.  When you paste a web address into a tweet, Twitter automatically shortens it, giving you more space for your message. When you use Twitter.com, the Twitter URL shortener uses just 20 characters for your web address, no matter how long the actual web address. Step #7: Connect Your Online PresenceNow that you have Twitter rolling along, it's time to integrate it into your overall online business presence. There are three ways to do this:
Another way you can move the Twitter conversation to your blog or website is by embedding a tweet. This allows you to select any tweet and insert it into a blog post, for example. By embedding the tweet, you allow people who visit your blog post to jump into the Twitter conversation.  Hover over any tweet you want to embed, click on the More link that becomes visible and choose Embed Tweet. Here's how an embedded tweet looks: Step #8: Get Mobile With TwitterNearly every cell phone can connect you with your Twitter audience.
 The Twitter app on the iPhone allows you to perform nearly every Twitter activity from your phone that you can do on Twitter.com. Twitter allows you to set up push notifications to your smartphone so you know when selected activities happen on Twitter:
With Twitter, a speedy response is best, and push notifications make it easy for you to know when things are happening for you on Twitter. Step #9: Share Photographs in Your TweetsPeople love to look at pictures, so include photographs in your tweets whenever possible. You don't have to be a professional photographer or have a fancy camera. All you need is a smartphone. You can share your photograph from your desktop on Twitter.com or from the Twitter app on your mobile phone. Get into the habit of taking photos of your business activities that you canshare with your Twitter community. Twitter integrates into your smartphone's camera roll. This allows you to easily share photos you have taken with your Twitter followers.  You can tweet directly from the photos stored on your smartphone, as shown here on an iPhone. Twitter adds the photo to your tweet and makes it available for everyone to see.  Click on View photo to see the attached photo with any tweet.  A tweet with a photo allows your followers to view the photo within their tweet timeline. Twitter adds every photo you share to a photo (and video) gallery. The first six appear on your profile page. Take advantage of this feature to share pictures that tell your business story.  Twitter shares the six most recent photos or videos you share in the gallery on your profile page. Step #10: Add Video to Your Twitter TimelineVideo is another powerful way to tell people about your business. You can add videos to your Twitter timeline, but you cannot add them directly from Twitter. You must first upload them to another service like YouTube, and then link to them in your tweet.  Here's a tweet with a video inserted by linking to YouTube. Click View media to open the video inside Twitter. When a tweet contains a link to a video, Twitter allows you to play the video within the tweet. Click on View media to open the video player.  Twitter allows you to play videos without leaving the platform. Recently, Twitter launched a new video service called Vine that allows you to take short, 6-second videos from the Vine app and play them on an endless loop inside Twitter.  Click View media to view an attached Vine video. Like other videos, simply click View media to start playing the Vine video attached to a tweet.  A tweet with a Vine video. Twitter plays the video on an endless loop. Twitter also adds your Vine videos to your profile gallery. If you are not sure how your business can take advantage of this exciting new information-sharing tool, check out these examples of how businesses are using Vine to tell their story. Step #11: Organize Your Followers Into Conversation ListsAs you follow more people, it can be challenging to focus on the information coming from specific people and groups. That's where Twitter lists come in. A Twitter list allows you to separate the Twitter accounts you follow into groups. You might create separate lists for:
A list allows you to see the tweets from the list members as a separate Twitter timeline. This distinguishes them from the crowd so you can pay attention to what these people say. You can also share tweets from a list on your website using a widget (explained in this article). You can organize your lists in any way that helps you. You can create one or many lists. You can also make your lists public or private.
To review the public lists created by any Twitter user, display their profile page. Then click Lists in the left menu. Their public lists appear in the right column.  Here's a Twitter account with many public lists. Click on Lists on the left to see their public lists in the main column. To view the tweet timeline for the members of a list, click on the list name.  Here's an example of a Twitter timeline for people contained in a public list called SmallBiz Most Influential created by Twitter user D&B Credibility. To add someone to a list, display his or her profile. Click the gear icon and choose add or remove from lists. Then check or uncheck them from your list of Twitter lists.  You can add any person to your lists, even if you don't follow him or her. Step #12: Expand Your Audience With HashtagsMost people's Twitter experience is limited to the people they follow. It's always a good idea to keep looking for new, fresh voices to follow to keep expanding your online conversations. There are two great ways to expand your Twitter audience beyond your circle. Hashtags appear in tweets to identify a common topic or theme. They use the pound (or hash) sign followed by a unique identifier. For example:
Scroll through your timeline to spot tweets with a hashtag.  An example of a tweet with a #GetGlue hashtag. When you see a tweet with a hashtag, click on the hashtag to see a list of all tweets that include the same hashtag. You will see tweets from people you do not follow.  When you click on a hashtag or do a search on it, you get a list of tweets from all Twitter accounts that use the hashtag. If you attend a conference, the conference may ask all of the attendees to include the conference hashtag in their tweets. This way, hashtags pull together the conference tweets into one huge conversation, even though you may not be following all of those people. You can create a hashtag unique for your business and use it in your marketing to help people find your company and the conversations around it. In fact, hashtags are a great way to use Twitter for customer service and support. Step #13: Pinpoint Potential Local CustomersPeople often think that social media allows you to connect with people outside of your local geography. And while that is true, one of the great strengths of Twitter is the ability to focus on people in your own backyard. Most businesses need local customers. You can use Twitter to help you find potential customers who live and work near your business. Use Twitter Advanced Search to find people near your location.  Use the Advanced Search feature to find people by city and zip code. Use the Places feature to identify your location by city or zip code. Twitter displays a list of people who are tweeting near that location.  An example of a local search for "Tempe, Arizona" and the list of tweets in that area. Use this tweet timeline to find people who may be potential customers. You can follow them or add them to a potential local customer list. It's the first step to engaging them in conversation. Take Your Twitter Use for Business to the Next LevelAfter you master these Twitter skills, there are still more ways you can use Twitter to meet your business goals. Here are a few of them to inspire you.
Your Turn Use these suggestions to launch (or relaunch) your business's Twitter presence. What do you think? Are you ready to reboot your Twitter experience? Are you ready to jump into the Twitter pool? Share your experience and "ah-ha!" moments here with us. The post How to Use #Twitter for #Business and #Marketing appeared first on GrowYourTwitterNetwork. The post How to Use #Twitter for #Business and #Marketing appeared first on TwitterToolsReviews. |
| How to Get Employees to Embrace Social Media Posted: 19 Jan 2014 04:42 AM PST By Stephanie Shkolnik
Do you want to get more people inside your organization to support your social media activities? If so, you're not alone. Small businesses to Fortune 500 companies find themselves facing these challenges. In this article, I'll show you how to create an internal social media structure that will help you develop an effective long-term social media presence. #1: Define the End GoalFirst, identify how and why social media will be used to meet specific business and brand goals. For example, a business goal is to increase revenue by 10%, whereas a brand goal is to create deeper relationships with your existing clients. Clearly define realistic, concrete and measurable goals to give your team objectives to pursue.  Define your goals to create the internal structure you need for your social media presence. Image source: iStockPhoto. #2: Create a Social Media Task ForceDepending on your company's size, one person or a group of people will lead your social media efforts. Assign the following roles to group members:
Kathleen Ngo, social media specialist at Sony Electronics, says: "At Sony, we recognize the impact social can have in terms of driving brand awareness and even conversion. Having a team devoted to social allows us to be nimble and responsive. We're able to implement real-time marketing efforts to supplement our larger brand campaigns, as well as to understand the voice of the customer and pass valuable feedback along to our product teams. We can go beyond content creation and focus on other verticals, including events/sponsorships and influencer relations." All of these individuals work closely together to collaborate on content approaches that appeal to your target audience(s) and decide how to execute campaigns and find the most valuable and relevant tools your brand will use.  Your social media task force will work together for successful social media campaigns. Image source: iStockPhoto. #3: Develop a Holistic Social Media StrategyOnce the team is assembled, strategists lead and work with all team members to lay the groundwork for your social presence through a holistic social media strategy. The team answers questions such as:
The team will develop company-wide social media guidelines, which are applicable to both the social media task force and employees. These rules are shared and approved by senior leadership, and made public to the company through a staff email and on the company intranet to minimize risk of how your brand is represented across social media channels. This strategy is referred to during each team meeting to ensure all individuals are collectively working toward the same goals. #4: Consistency Is KeyTo ensure content is consistently developed, published, tracked and analyzed, hold weekly one-hour social planning meetings where each resource spends 10 minutes to update team members on what he or she has recently learned.  Regular social planning meetings facilitate the success of your social media marketing. Image source: iStockPhoto. Devote the meeting's last 20 minutes to brainstorming. One-half of the month's meetings focus on strategy to ensure all parties are on the same path toward the brand's long-term social media footprint. The other two meetings focus on content ideation to identify new ways to deliver content through creative assets, contests, etc. #5: Use Tools to Your AdvantageWhether you do or don't have a budget, various tools are available to effectively support content publishing, tracking and optimization: Free tools:
Paid tools:
#6: The Team Should Be "Social"Create awareness of your brand's social presence to support the growth of your community and engagement rate online, and create appreciation among peers for how you manage your company's digital brand presence. Tips for getting your company involved in your social media presence: Whether you're a small or large organization, the social media task force is critical to ensure content is published from a consistent voice on a regular basis. However, opening up the conversation to other employees creates a new platform and way of collecting points of view and content sources to support the content manager. Set up an email alias specific to social media content submissions, curated by the content manager, to provide new content opportunities and fresh thinking on a regular basis. Remind team members of their ability to contribute through company meetings and staff emails to energize and enable creativity.
Send out monthly staff emails with top-performing content or announcements you would like employees to propagate. If you request sharing of specific content across employee social media channels, draft 1-2 sample posts for easy copy and paste. Add brand social media channels to your company signature with hyperlinked URLs, encouraging other employees to do so. If you are a part of a larger organization, altering the official signature may require coordination with HR.  Add links to social media accounts to your company email signature. Regardless of where social media sits within your company, craft simple-to-digest emails to send off to executives and senior leadership. This keeps them in the know about what is happening across social. Depending on your goals and target audiences, consider training senior leaders about how they can personally use social media as a voice for the brand and to achieve specific objectives. Keep their busy schedules in mind and provide solutions for how they can consistently be active; perhaps with the support of an assistant, for example. A few more thoughts… Creating a social media account takes seconds, but maintaining a presence is a long-term commitment. When you set up an account and fail to consistently publish fresh content and points of view, your brand is hurt. This is particularly true when key audience segments and media follow the account. From the start, create an internal plan to set up your company for long-term social media success. What do you think? Do you have a social media plan in place? What would you add to this list? Please leave your questions and comments in the box below. Images from iStockPhoto.This entry passed through the Full-Text RSS service — if this is your content and you’re reading it on someone else’s site, please read the FAQ at fivefilters.org/content-only/faq.php#publishers. Five Filters recommends:
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A tweet is a short message sent out to everyone who follows your Twitter account. 
An @reply tweet is a message you send in response to a tweet from another person. 
A mention tweet includes the name of a Twitter user but is not a reply to a previous tweet from that person. 
A DM is a private message sent to someone who follows you on Twitter. 
A retweet is a message sent by another person that you share with your followers. 
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