TwitterToolsReviews |
- Facebook Engagement: How to Get Seen in the Facebook News Feed
- 3 Social Media Commandments, and Why Your Business Needs to Break Them
- Celebrating a Decade of Social Media and Preparing for What’s to Come
- Top 10 socially shared ads during February 2014
- The Most Interesting Man In Wisconsin: Bo Ryan
- The Most Interesting Man In Wisconsin: Bo Ryan
- The Most Interesting Man In Wisconsin: Bo Ryan
- How to Get Employees to Embrace Social Media
- Parent Posts Facebook Response To ‘Ridiculous’ Common Core Math Homework
- Questlove Joins Tinder, Gets Yelled At, Leaves
| Facebook Engagement: How to Get Seen in the Facebook News Feed Posted: 30 Mar 2014 09:21 PM PDT By Michael Stelzner
Are you looking for Facebook engagement tactics that lead to news feed visibility? To learn how to better use Facebook, I interview John Haydon for this episode of the Social Media Marketing podcast. More About This Show
The Social Media Marketing podcast is a show from Social Media Examiner. It's designed to help busy marketers and business owners discover what works with social media marketing. The show format is on-demand talk radio (also known as podcasting). In this episode, I interview John Haydon, author of Facebook Marketing for Dummies and founder of Inbound Zombie, a consultancy focused on small- and medium-sized nonprofits. John shares why Facebook engagement is so important. You'll learn how to better engage Facebook fans. Share your feedback, read the show notes and get the links mentioned in this episode below! Listen NowPodcast: Play in new window | Download You can also subscribe via iTunes, RSS, Stitcher or Blackberry. Facebook EngagementWhy Facebook engagement is so important John says that his definition of engagement—from a Facebook perspective—is like, comment and share, because that's what really matters.  Facebook engagement is made up of likes, comments and shares. In his experience working with Facebook and nonprofits, which is slightly different than the for-profit world, John encourages an organization to work with existing community and get that community talking about them. He says he thinks about engagement, as it pertains to Facebook, as word of mouth. John explains that when your current customers or donors engage with content from your Facebook page (or talk about that content), their friends see that content. That's increased exposure for your organization. John says that exposure starts by getting your current community, the people who already love you, to engage first. Listen to the show to find out how the news feed algorithm impacts engagement. How Facebook page managers should spur engagement John wants to change the word posting to planting because when you plant something, like a bush, you have to stick around and take care of it. If you post an update on Facebook, you want to pay attention to how it's performing. If people are commenting, liking and sharing, you want to be involved in that comment thread.  John understands the importance of replying to comments to spur engagement. Recalling Amy Porterfield's words from a few weeks ago, John says the more people notice that you stick around, the more they'll engage with your content. John agrees that community management on Facebook comes down to identifying the best-performing content, then tweaking and experimenting with content to optimize how you're posting, topics, times that you're posting, etc. Listen to the show to hear what you're missing by not interacting with what people are saying on your Facebook page. The Talking About This metric and how it's calculated John explains this metric as anything that a Facebook user does to create a story in their news feed for their friends to see.  This post was shared into another user's news feed. He says that when a user shares something, likes a page, RSVPs to an event a page has published or tags that page in a photo or a status update, all of these actions put content into the news feed of that user's friends so that they become aware. It's really what you might call viral reach. Anything that creates viral reach is Talking About This. Listen to the show to learn more about Talking About This. How a Facebook page used engagement to achieve a goal Three years ago, the Brain Aneurysm Foundation was doing Facebook upside-down. John worked on a strategy that started with letting people use the page to express who they are. The foundation tapped into the passion around the issue and encouraged people to share their stories on the page. One of the first posts was, "If you've had a friend who found out they had a brain aneurysm, what would be your number-one tip?" Now their Facebook page is mostly made up of posts by others who come to share their stories. The next issue was how to translate that engagement into email subscribers, donors or fundraisers. On one end of the engagement spectrum, they had people liking, commenting and sharing. On the other end, they had people creating a peer-to-peer fundraising page—the highest level of engagement in the organization. To bridge the gap, they created a Facebook app with ShortStack that allowed people to post a memorial image. The app collected the user's email, then prompted him or her to share the memorial with their friends and create a peer-to-peer fundraising page. In the nonprofit world, the number-one converting medium is email. John says that the biggest mistake he sees organizations make is that they discount Facebook as a fundraising tool because no one wants to donate on Facebook. John says they need to understand that Facebook is part of the path to bring people to the point of donating. Listen to the show to find out how Facebook works in the conversion path. Engagement tips and tactics John recommends the Forrester Research POST method for social media.
John shares his thoughts on some specific tactics. His rule on updates is to post at least once a day. He says that if you're not posting once a day, you're missing out. You have to start that rhythm and research shows that 1 to 5 updates a day is what you need to get exposure. When you share a photo, make sure it has more than one person in it doing something. Those images will get more reaction than a photo of people standing shoulder to shoulder, smiling nicely. If you post a text update with an open question, fewer people will respond. John says closed questions are the way to go: yes or no, true or false, fill in the blank. When you post questions like this in fewer than 80 characters (keep it short, sweet, concise), you take advantage of the brain's auto-complete feature and people respond.  This closed question generated 2 shares, 53 likes and 84 comments. Listen to the show to find out the best way to post links to your latest blog article. What to look for in Facebook Insights and what you can gain John says the typical busy small business needs to know what their best content is. What gets the most likes, comments and shares and how they can get more of the same. That's the business problem. John tells you how to find the Engagement Rate metric for all of your posts in Facebook Insights (the percentage of people who saw an update and liked, commented, shared or clicked on it in some way), so you can see the types of posts that perform best.  You can track post engagement in Facebook Insights. Look at the engagement rate for your posts and experiment so you can see what your audience seems to be more engaged with. Then use that information to do more of those and fewer of the things that don't get engagement. The higher the engagement rate, the better-performing the post. John shares that he limits his analysis to people who like the page. Focus on finding who, of the people who are fans that you reach, is liking, commenting and sharing. Listen to the show to find out about other Facebook metric reporting tools. What one message about engagement do you want people to take with them? John says to give people something to talk about. Don't just post stuff about you and treat Facebook as a free email list. Be useful. He recommends Jay Baer's book Youtility, because it discusses this issue right down to the core. John believes that Facebook is changing how marketers approach things. Marketers can no longer just push stuff out there. They have to listen and pay attention and get to know their people. Understand them, THEN reply. John points out that Social Media Examiner provides a tremendous best-practice example of this. Listen to the show to find out what questions will help you think about your customers first. Discovery of the WeekAre you looking for a great way to integrate Facebook into your blog? The Official Facebook Plugin for WordPress allows you to do some really cool things. One thing you can do is integrate a Like button, a Send button and/or a Follow button into your WordPress blog. Each of the buttons has its own custom integration, so you can show a Like button at the top of your page and a Send button at the bottom.  The Official Facebook WordPress plugin makes it easy to integrate the Like button. Not only does the plugin allow people to like the content from your blog, it also lets you show the names and faces of other people who liked your content. You can find it here and try it out. Call in and leave your social media–related questions for us and we may include them in a future show. Listen to the show to learn more about how we use this at Social Media Examiner and let us know how it works for you. Other Show Mentions
The conference features more than 60 sessions in 4 major tracks, which include social tactics, social strategy, community management and content marketing. Here are some of the newer presenters we've recently added: Joel Comm, Jonathan Fields, Syed Balkhi and presenters from Hershey's, Citrix, Cox Communications and the Huffington Post. This is truly a global conference. We are expecting 2000 marketers in San Diego, doing nothing but living and breathing social media and having a lot of fun and connecting with fellow marketers. Be sure to check it out. Key takeaways mentioned in this episode:Ways to subscribe to the Social Media Marketing podcast: What do you think? What are your thoughts on using Facebook to achieve viral reach? Please leave your comments below. This entry passed through the Full-Text RSS service — if this is your content and you’re reading it on someone else’s site, please read the FAQ at fivefilters.org/content-only/faq.php#publishers. The post Facebook Engagement: How to Get Seen in the Facebook News Feed appeared first on Twitter Tools Reviews. This posting includes an audio/video/photo media file: Download Now |
| 3 Social Media Commandments, and Why Your Business Needs to Break Them Posted: 30 Mar 2014 08:52 PM PDT
These three rules used to be social media commandments. But times change, and these once steadfast rules are no more. Below are three commandments, why you should break them, and real-world examples of how to break these commandments 1. Thou shalt always post content Yes, you need to post content. A lot of it. But this stress on always posting can result in substandard content. On Facebook, you should never post more than twice a day, and even twice a day can be too much. Instead, aim for 5-7 times a week. Avoid posting just anything, and instead focus your effort on creating smaller amounts of high quality content. Quality over quantity Why to break this commandment? Real world example: 2. Thou shalt get as many fans as thou can You want more fans. We all want more fans. But if these fans are never going to purchase your product or service, what good are they? Social media can easily become a popularity contest: “we have more fans than you.” But worthless fans are, well, worthless. Actually, they can be much worse than worthless…. Why to break this commandment? Real world example: 3. Thou shalt always post when the most fans are online You want to get your message out to fans, and you want that message to reach the most screens as possible. Knowing when your fans are online is essential. The Facebook newsfeed works in a way that rewards current content, and makes older content unlikely to show in a person’s newsfeed. Why to break this commandment? Real world example: The post 3 Social Media Commandments, and Why Your Business Needs to Break Them appeared first on Twitter Tools Reviews. This posting includes an audio/video/photo media file: Download Now |
| Celebrating a Decade of Social Media and Preparing for What’s to Come Posted: 30 Mar 2014 08:40 PM PDT
For starters, Mark Zuckerberg was tucked away in his Harvard dorm room inventing a social network that would fundamentally change the way in which we interact on both a personal and professional level. BBM, thanks to BlackBerry, was sweeping the nation and the terms "iPhone" and "Siri" were not yet a part of our common vernacular. And TV shows like "The Sopranos" and "The Wire" still dominated our TV line-up. In 10 years, massive change is inevitable, and that is perhaps no more evident than in the social media world. Just consider the fact that the platforms we have come to frequent daily—even hourly—did not even exist a few years ago. A recent infographic produced by Engadget takes a deep look at the evolution of social cyberspace over the last decade, presenting a myriad of statistics that speak to the massive transformation that took place. Let's take a look at some of the most salient points:
So, as a leading marketer, what do you need to take away from the social media trends that have dominated the last decade? That social media is here to stay and that marketers who fail to keep up with social shifts will quickly lose their competitive edge. The fact is that social media is not a passing fad—nor is it something only piquing the interest of high school and college students. Conversely, 87 percent of B2B companies and 88 percent of B2C companies rely on social platforms as their chief content marketing tactic and both use an average of six social media platforms, up from five and four last year respectively. Simply put, you cannot afford to be in the minority not leveraging this content marketing strategy. So how can you adequately prepare for the next 10 years of social media transformation?
The post Celebrating a Decade of Social Media and Preparing for What's to Come appeared first on Twitter Tools Reviews. This posting includes an audio/video/photo media file: Download Now |
| Top 10 socially shared ads during February 2014 Posted: 30 Mar 2014 08:17 PM PDT
February is usually a month when big budget commercial ads dominate – created by the top brands for the Super Bowl ad breaks and shared on YouTube. But not this year.
The top 10 socially shared ads during February 2014 are an eclectic mix of humour, sentimentality and shock tactics. Charitable organisations and Institutes are realising the importance of using viral ads to increase the exposure of their cause. Three have made it in to this month’s top ten, pushing aside the big budget creations of the commercial brands. So without further ado, and in reverse order, here are the top 10 socially shared ads during February 2014: 10: EDEKA Supergeil (feat. Friedrich Liechtenstein)252,790 social shares in last 30 days. In their latest viral offering Edeka, Germany’s largest supermarket chain, have employed the silky vocal tones of 58-year-old performance artist Friedrich Liechtenstein to promote their brand. It’s no ‘Gangnam Style’ but has earned the supermarket brand valuable exposure through social sharing. The ad is aimed at attracting the youth market and counter the aggressive ‘discount promotion’ advertising of their competitors. 9: Coca-Cola Social Media Guard255,026 social shares in last 30 days. Coca-Cola have created the ‘Social Media Guard’ in their latest viral ad to, as they say, “start a conversation on a light-hearted look at how social media can dominate our daily lives and how it has changed the way that we ‘share’ moments with each other.” The brand have moved away from their usual heart-warming, socially responsible approach of previous ads. To be honest I much prefer the tongue-in-cheek humour of this viral ad and seeing the amount of times it has been socially shared, so do many others. 8: Three – #SingItKitty – cat advert262,680 shares in last 30 days. Humanising animals is a tactic that works well for mobile phone brand Three, as was seen with the success of their last viral The Pony #DancePonyDance. The ad is ‘hashtag’ linked and promotes their website singitkitty.co.uk where you can star in your own ‘kitten-rocking, face-morphing music video’. This a fab strategy for creating ‘user-generated’ content to continue building the brand’s social media exposure. 7: Budweiser Super Bowl XLVIII Commercial — “A Hero’s Welcome”279,548 shares in last 30 days. Beer brand Budweiser know how to make a successful viral ad for the Super Bowl, as shown by the number of times this one has been socially shared. It’s a patriotic ad that appeals to Budweiser’s target audience but has also attracted a lot of negative response from social media users who are not so pro-American. Whether this ad has had a positive impact for the Budweiser brand globally is open to debate. 6: Canadian Institute of Diversity and Inclusion | Luge310,857 social shares in the last 30 days. The Canadian Institute of Diversity and Inclusion have capitalised on the homosexuality debate stirred up by the Winter Games in Sochi to promote their organisation with this short, viral ad. The response on social media has been overwhelmingly positive and has given the Institute valuable exposure for the work they do promoting equality within Canada’s organisations. 5: You – A Declaration of Love by Schwarzkopf Nectra Color335,099 social shares in last 30 days. Strategically published on YouTube by haircare brand Schwarzkopf 7 days prior to Valentine’s Day, this viral ad struck the right cord with many social media romantics. On February 14th the social sharing peaked with 180,000 shares on Twitter, Facebook and blog posts. This highlights the importence of carefully planning the publishing date of a viral ad, however good the content may be. 4: GoPro: Red Bull Stratos – The Full Story406,394 social shares in last 30 days. Camera brand GoPro supplied the seven HERO2 cameras that recorded the epic achievement of Felix Baumgartner, when he ascended 24 miles above the earth and parachuted back down. More documentary than ad, this video still gives me goosebumps every time I watch it due to magnitude of Felix’s record-breaking freefall and the way it is filmed from his perspective. 3: Would you give your jacket to Johannes? SOS Children’s Villages Norway456,767 social shares in last 30 days. A heart-warming ad to to raise awareness of the situation for children in Syria, and to raise funds to SOS Children’s Villages in their winter campaign. This hidden camera stunt has been well received on social media and a reported $300,000 has been raised as a result. The boy, Johannes, is the only actor in the ad and it is wonderful to see him being helped by so many strangers he doesn’t know. 2: Set Yourself FreeWARNING: Contains very graphic content! 768,880 social shares in last 30 days. This ad for the Learn for Life Foundation of Western Australia is definitely not what you would expect to encourage kids to stay in school. The filmmakers Henry Inglis and Aaron McCann are better known for comedy but there is nothing funny about their hard-hitting, graphic ad. Their shock tactics have worked to make this ad one of the most socially shared in February and creating massive exposure for the Learn for Life Foundation in return. 1: Budweiser Super Bowl XLVIII Commercial — “Puppy Love”1,854,570 social shares in last 30 days. UK toilet roll brand Andrex has long recognised the power of cute Labrador Retriever puppies in advertising and now it seems so have Budweiser. Throw in a few Clydesdale horses, with a large dash of their trademark sentimentality, and Budweiser have got another viral ad winner. This ad was widely recognised as one the top commercials of Super Bowl 2014, a contest more competitive than the actual game. As good as it is, I still don’t have the urge to pour myself a cold Budweiser beer after watching. But I bet sales of Labrador puppies have rocketed. Just hope they have all gone to good homes. Definitely a varied list of ads for February and not your usual brands featuring in the top ten. Have you got a favourite? Chart source: unrulymedia.com The post Top 10 socially shared ads during February 2014 appeared first on Muddywall. The post Top 10 socially shared ads during February 2014 appeared first on Twitter Tools Reviews. This posting includes an audio/video/photo media file: Download Now |
| The Most Interesting Man In Wisconsin: Bo Ryan Posted: 30 Mar 2014 07:40 PM PDT Bo Ryan should consider a gubernatorial campaign as his popularity skyrockets in the Badger State. Pictures of Ryan's smiling face have adorned social media since Wisconsin cut down the nets following their nail biting overtime win over Arizona. Speaking of cutting down the nets. There were tweets of Bo Ryan doing just that. Plenty of them.
Bo Ryan even paid tribute to slain rap legend Tupac Shakur on the plane ride home. Bo Ryan is throwing up the west side here according to SB Nation.
Nothing excited the state of Wisconsin more on Twitter than Green Bay Packers quarterback Aaron Rodgers paying a post-game visit to the Final 4 bound Badgers. Bo Ryan wore Wisconsin's excitement on his face.
There were hugs all around after the regional victory which sends Wisconsin to Dallas to play in the national semi-final. This is a picture of Bo Ryan in full embrace with his boss Barry Alvarez. Has your boss ever been this happy with you?
Bo Ryan is the most interesting man in Wisconsin. [Image Credit: Chris Garrison]The post The Most Interesting Man In Wisconsin: Bo Ryan appeared first on Twitter Tools Reviews. This posting includes an audio/video/photo media file: Download Now |
| The Most Interesting Man In Wisconsin: Bo Ryan Posted: 30 Mar 2014 07:40 PM PDT Bo Ryan should consider a gubernatorial campaign as his popularity skyrockets in the Badger State. Pictures of Ryan's smiling face have adorned social media since Wisconsin cut down the nets following their nail biting overtime win over Arizona. Speaking of cutting down the nets. There were tweets of Bo Ryan doing just that. Plenty of them.
Bo Ryan even paid tribute to slain rap legend Tupac Shakur on the plane ride home. Bo Ryan is throwing up the west side here according to SB Nation.
Nothing excited the state of Wisconsin more on Twitter than Green Bay Packers quarterback Aaron Rodgers paying a post-game visit to the Final 4 bound Badgers. Bo Ryan wore Wisconsin's excitement on his face.
There were hugs all around after the regional victory which sends Wisconsin to Dallas to play in the national semi-final. This is a picture of Bo Ryan in full embrace with his boss Barry Alvarez. Has your boss ever been this happy with you?
Bo Ryan is the most interesting man in Wisconsin. [Image Credit: Chris Garrison]The post The Most Interesting Man In Wisconsin: Bo Ryan appeared first on Twitter Tools Reviews. This posting includes an audio/video/photo media file: Download Now |
| The Most Interesting Man In Wisconsin: Bo Ryan Posted: 30 Mar 2014 07:40 PM PDT Bo Ryan should consider a gubernatorial campaign as his popularity skyrockets in the Badger State. Pictures of Ryan's smiling face have adorned social media since Wisconsin cut down the nets following their nail biting overtime win over Arizona. Speaking of cutting down the nets. There were tweets of Bo Ryan doing just that. Plenty of them.
Bo Ryan even paid tribute to slain rap legend Tupac Shakur on the plane ride home. Bo Ryan is throwing up the west side here according to SB Nation.
Nothing excited the state of Wisconsin more on Twitter than Green Bay Packers quarterback Aaron Rodgers paying a post-game visit to the Final 4 bound Badgers. Bo Ryan wore Wisconsin's excitement on his face.
There were hugs all around after the regional victory which sends Wisconsin to Dallas to play in the national semi-final. This is a picture of Bo Ryan in full embrace with his boss Barry Alvarez. Has your boss ever been this happy with you?
Bo Ryan is the most interesting man in Wisconsin. [Image Credit: Chris Garrison]The post The Most Interesting Man In Wisconsin: Bo Ryan appeared first on Twitter Tools Reviews. This posting includes an audio/video/photo media file: Download Now |
| How to Get Employees to Embrace Social Media Posted: 30 Mar 2014 07:03 PM PDT By Stephanie Shkolnik
Do you want to get more people inside your organization to support your social media activities? If so, you're not alone. Small businesses to Fortune 500 companies find themselves facing these challenges. In this article, I'll show you how to create an internal social media structure that will help you develop an effective long-term social media presence. #1: Define the End GoalFirst, identify how and why social media will be used to meet specific business and brand goals. For example, a business goal is to increase revenue by 10%, whereas a brand goal is to create deeper relationships with your existing clients. Clearly define realistic, concrete and measurable goals to give your team objectives to pursue.  Define your goals to create the internal structure you need for your social media presence. Image source: iStockPhoto. #2: Create a Social Media Task ForceDepending on your company's size, one person or a group of people will lead your social media efforts. Assign the following roles to group members:
Kathleen Ngo, social media specialist at Sony Electronics, says: "At Sony, we recognize the impact social can have in terms of driving brand awareness and even conversion. Having a team devoted to social allows us to be nimble and responsive. We're able to implement real-time marketing efforts to supplement our larger brand campaigns, as well as to understand the voice of the customer and pass valuable feedback along to our product teams. We can go beyond content creation and focus on other verticals, including events/sponsorships and influencer relations." All of these individuals work closely together to collaborate on content approaches that appeal to your target audience(s) and decide how to execute campaigns and find the most valuable and relevant tools your brand will use.  Your social media task force will work together for successful social media campaigns. Image source: iStockPhoto. #3: Develop a Holistic Social Media StrategyOnce the team is assembled, strategists lead and work with all team members to lay the groundwork for your social presence through a holistic social media strategy. The team answers questions such as:
The team will develop company-wide social media guidelines, which are applicable to both the social media task force and employees. These rules are shared and approved by senior leadership, and made public to the company through a staff email and on the company intranet to minimize risk of how your brand is represented across social media channels. This strategy is referred to during each team meeting to ensure all individuals are collectively working toward the same goals. #4: Consistency Is KeyTo ensure content is consistently developed, published, tracked and analyzed, hold weekly one-hour social planning meetings where each resource spends 10 minutes to update team members on what he or she has recently learned.  Regular social planning meetings facilitate the success of your social media marketing. Image source: iStockPhoto. Devote the meeting's last 20 minutes to brainstorming. One-half of the month's meetings focus on strategy to ensure all parties are on the same path toward the brand's long-term social media footprint. The other two meetings focus on content ideation to identify new ways to deliver content through creative assets, contests, etc. #5: Use Tools to Your AdvantageWhether you do or don't have a budget, various tools are available to effectively support content publishing, tracking and optimization: Free tools:
Paid tools:
#6: The Team Should Be "Social"Create awareness of your brand's social presence to support the growth of your community and engagement rate online, and create appreciation among peers for how you manage your company's digital brand presence. Tips for getting your company involved in your social media presence: Whether you're a small or large organization, the social media task force is critical to ensure content is published from a consistent voice on a regular basis. However, opening up the conversation to other employees creates a new platform and way of collecting points of view and content sources to support the content manager. Set up an email alias specific to social media content submissions, curated by the content manager, to provide new content opportunities and fresh thinking on a regular basis. Remind team members of their ability to contribute through company meetings and staff emails to energize and enable creativity.
Send out monthly staff emails with top-performing content or announcements you would like employees to propagate. If you request sharing of specific content across employee social media channels, draft 1-2 sample posts for easy copy and paste. Add brand social media channels to your company signature with hyperlinked URLs, encouraging other employees to do so. If you are a part of a larger organization, altering the official signature may require coordination with HR.  Add links to social media accounts to your company email signature. Regardless of where social media sits within your company, craft simple-to-digest emails to send off to executives and senior leadership. This keeps them in the know about what is happening across social. Depending on your goals and target audiences, consider training senior leaders about how they can personally use social media as a voice for the brand and to achieve specific objectives. Keep their busy schedules in mind and provide solutions for how they can consistently be active; perhaps with the support of an assistant, for example. A few more thoughts… Creating a social media account takes seconds, but maintaining a presence is a long-term commitment. When you set up an account and fail to consistently publish fresh content and points of view, your brand is hurt. This is particularly true when key audience segments and media follow the account. From the start, create an internal plan to set up your company for long-term social media success. What do you think? Do you have a social media plan in place? What would you add to this list? Please leave your questions and comments in the box below. Images from iStockPhoto.This entry passed through the Full-Text RSS service — if this is your content and you’re reading it on someone else’s site, please read the FAQ at fivefilters.org/content-only/faq.php#publishers. Five Filters recommends:
The post How to Get Employees to Embrace Social Media appeared first on Twitter Tools Reviews. |
| Parent Posts Facebook Response To ‘Ridiculous’ Common Core Math Homework Posted: 30 Mar 2014 06:47 PM PDT A frustrated parent posted his response on Facebook to the "ridiculous" common core math homework his elementary-school age son brought home, and now it's making the rounds on social and media outlets. Jeff Severt posted a copy of the common core math homework worksheet on Facebook. The document, bearing his handwritten comments, had a rather elaborate formula. In lieu of solving with a simple strategy of subtracting the smaller number from the larger one to achieve the answer, the common core math problem asked "Jack to use the number line below to solve 427-316. Find his error. Then write a letter to Jack telling him what he did right, and what he should do to fix his mistake." This was Mr. Severt's clever reply:
In case you have an issue reading it, Severt states, "Dear Jack, Don't feel bad. I have a Bachelor of Science Degree in Electronics Engineering, which included extensive study in differential equations and other higher math applications. Even I cannot explain the Common Core mathematics approach, nor get the answer correct. In the real world, simplification is valued over complication. Therefore, 427 – 316 = 111. The answer is solved in under 5 seconds — 111. The process used is ridiculous and would result in termination if used. Sincerely, Frustrated Parent." The Facebook post generated numerous likes and shares, with many grown adults replying with anti-math retorts like, "Well, I HATE math and while I get the first few loops I seriously don't get the rest of it." The confusing math homework coincided with news that Indiana became the first state to formally withdraw from using the Common Core standards. The Common Core program is an education initiative funded by two Washington, D.C.-based trade organizations: the Council of Chief State School Officers (CCSSO) and the National Governors Association (NGA). According to Yahoo, Indiana was among 45 states that in recent years adopted Common Core standards defining what students should be learning in math and reading at each grade level. But many have criticized the efficacy and usefulness of the learning model. While the program aims to ensure that all children are equally prepared as they advance to the next level by dictating what exactly students in kindergarten through 12th grade should know in arts, language, and math by the time they complete each grade – the well-intentioned model comes off more like a "one size fits all" learning tool, which is difficult to utilize with absolute success. For example, for children with learning disabilities or conditions like ADHD this learning mode can be especially frustrating. [Photo Credit: Bindaas Madhavi]The post Parent Posts Facebook Response To 'Ridiculous' Common Core Math Homework appeared first on Twitter Tools Reviews. This posting includes an audio/video/photo media file: Download Now |
| Questlove Joins Tinder, Gets Yelled At, Leaves Posted: 30 Mar 2014 06:42 PM PDT
Questlove is on Tinder! Well, he was. The Roots drummer joined the service last night but it doesn't look like he had a positive experience.
The musician must have been feeling a little lonely on Saturday night. Questlove signed up for the service, then shared proof on his Instagram account. It didn't take long for the musician's fans to flock to the photo. One woman wrote: "!!!!!!! If only I could be so lucky." Another added: "I think I abandoned Tinder too soon…" The musician must have experienced the same sort of love on his Tinder account. Sadly, it doesn't look like Questlove was able to make any real connections on Tinder. After a few hours he sent a message with the hashtag #ItWasFunTinderThanks, which sounds like Questlove deleted his account. Tinder works more on proximity than search so I can't be certain that Questlove has deleted his account but I wouldn't spend too much time trying to find The Roots drummer for a quick hookup. You'd have a better shot by buying tickets to the Tonight Show and making lovey eyes at him from the stands. The post Questlove Joins Tinder, Gets Yelled At, Leaves appeared first on Twitter Tools Reviews. This posting includes an audio/video/photo media file: Download Now |
In today's ever-changing consumer and corporate environments, a decade might as well be a lifetime. Flashback 10 years ago, for example, to see just how far we have come.
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