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- Facebook Updates News Feed for Pages: This Week in Social Media
- 15 #Awesome Small #Business #Twitter Tips
- find a job with twitter
- 10 golden rules of twitter
- Relationship Marketing: How to Build Meaningful Connections that Lead to Business
| Facebook Updates News Feed for Pages: This Week in Social Media Posted: 25 Jan 2014 03:00 AM PST By Cindy King
What's New This Week?Facebook Tweaks Algorithm for Pages: With this latest change, "page admins can expect a decrease in the distribution of their text status updates, but they may see some increases in engagement and distribution for other story types."  "The best way to share a link after this update will be to use a link-share." Twitter Rolls Out Analytics for Twitter Cards: "You can gain insight into how your content is performing on Twitter, and find personalized tips to help make more strategic decisions about your use of cards."
Pinterest Supports GIFs: "For starters, you'll be able to play your GIFs on the web, but (Pinterest will) be sure to bring them to your mobile soon."  Pinterest is supporting "GIFs in all their animated glory!" Other social media news worth following: Facebook Testing Ads in Mobile Apps: Facebook is "running a small test to show Facebook ads in mobile apps." Facebook's "aim is to demonstrate even greater reach with the same power of Facebook targeting for advertisers both on and off Facebook." Here's a cool social media tool worth checking out: LoveList: "With LoveList, you can combine your love of shopping with your Pinterest obsession and instantly add items to your boards—just point and pin!"
Weekly Marketing TipHere we bring you weekly marketing tips from Michael Stelzner, founder of Social Media Examiner:
Other MentionsIntroducing Social Media Marketing World: 60+ pros help you master social media marketing! Join Chris Brogan (co-author of The Impact Equation), Mari Smith (co-author of Facebook Marketing: An Hour a Day), Michael Hyatt (author of Platform), Jay Baer (author of Youtility), John Jantsch (author of Duct Tape Marketing), Amy Porterfield (co-author of Facebook Marketing All-in-One for Dummies), Mark Schaefer (author of Tao of Twitter), Michael Stelzner (author of Launch) and experts from more than a dozen brands as they reveal proven social media marketing tactics at Social Media Marketing World 2014—Social Media Examiner's mega-conference in beautiful San Diego, California. Check out this overview of the conference or click here for more details. What do you think? Please share your comments below. This entry passed through the Full-Text RSS service — if this is your content and you’re reading it on someone else’s site, please read the FAQ at fivefilters.org/content-only/faq.php#publishers. The post Facebook Updates News Feed for Pages: This Week in Social Media appeared first on TwitterToolsReviews. |
| 15 #Awesome Small #Business #Twitter Tips Posted: 24 Jan 2014 11:17 PM PST
If you use Twitter the wrong way or ignore Twitter it can harm your brand and cost your small business customers and sales. However, if you apply the Twitter tips and tools in this post I am certain you can significantly accelerate the success of your business on Twitter! The key to successful Twitter marketing is to focus on building strong relationships with your customers and prospects. Rather than just trying to sell and promote seek to help and engage and you will build a network of people who want to learn more about you and will choose to do business with you above the competition.
The best way to get new followers for your Business and get your business started on Twitter is to follow the people and businesses you already know. If these accounts are active on Twitter there is a great chance that they will follow you back. Once you follow people you already know the next step is to follow highly relevant people to your business. These people that are most relevant to you are the most likely to follow you back and to re-tweet you. Don't be afraid to search Twitter and engage with people who are already talking about your business and topics that matter to you. From my experience managing Twitter accounts for several different businesses I can say without a doubt that there is a correlation between the amount of personality a Twitter brand has and the success it achieves. People simply connect better with other people than they do with brands, so make sure it is apparent who the people are who are tweeting on behalf of your brand. Twitter Tips to Help Small Business Owners1. Use Twitter Directories to Promote Your Business & NetworkAdd your business to categories related to your niche and find other people to network with in your niche. 2. Optimize Your AvatarMany business owners want to use the business logo as their Twitter avatar, and this is understandable, but you should consider using a picture of your team or of the person managing the account and including the logo in the corner of the image. 3. Customize your Twitter BackgroundInclude pictures of the person or people who manage the account on your background. The more personal you can make your Twitter brand, the better. A cool free tool for creating custom Twitter backgrounds is Themelon by Colour Lovers. 4. Use Twitter Marketing SoftwareRapidly build a targeted network of followers by using the tool TweetAdder. With TweetAdder you can build connections with people based on specific keywords in their bios, keywords they have tweeted, location, and several other . Although following people is a great strategy for creating new connections you don't want to follow more people than follow you. One way you can avoid this is by using the tool Manage Flitter to remove inactive accounts (users who have not tweeted in 30 days) by up to 100 people at a time. See the image below for a better idea of how this app works.
5. Integrate Twitter with LinkedinTwitter and Linkedin recently reached a deal so that Twitter tweets could be imported as a Linkedin status and tweets can be exported to Twitter from Linkedin. Updating Twitter from Linkedin is simple. Once you click the Twitter link from your profile you can setup a Twitter account in a few steps. After this you will be able to click the more tab, then Tweets and that will take you to a page that displays your twitter feed and has the status box (pictured above) which you can use to send a tweet. By checking the box above the "Update Twitter" button you can also assign a tweet as your linkedin status. Updating Linkedin from Twitter Making this connection is simple. All you need to do is specify on the Twitter settings page of Linkedin if you want to either import all tweets, or only the tweets that contain the hashtag #in. 6. Check out the Twitter Business PortalBusiness.twitter.com is a newly developed resource guide for businesses getting started on twitter. This resource is essentially a 101 guide that seeks to answer many of the common questions business owners may have about Twitter.
Topics discussed include:
7. Build Rapport with RetweetsEspecially when trying to network with influencers you will have a greater chance of getting a response if you first retweet some of their content first.
Use classic style retweets (ie: RT @username) rather than the new style because this will get you into the mention stream of the person you are retweeting which means they have a better chance of noticing you. If you have retweeted someone a few times before you try to engage them in a conversation there is a better chance that they will respond since they don't want to risk alienating you and not getting any more retweets in the future. If you want to learn how to get more retweets check out this article I wrote with 35 tips about how to get more retweets. 8. Time Your Tweets for Maximum EffectFocusing the timing of your tweets on Twitter is a great way to increase your reach, and get more traffic to the links you share. Check out this post to learn the stats about peak twitter times and my best strategies about timing your tweets for maximum reach. 9. Get More Twitter FollowersThe more followers you have the easier it will be to spread the word about your business far and wide. If you want more followers there are plenty of options, check out this post I wrote with 50 tips about how to get more followers if you want to discover my best follower getting secrets. For those interested in investing in more Twitter followers I recommend the service Grow My Twitter Network. 10. Search for Terms Related to Your BizI recommend using a Twitter management application such as TweetDeck or Hootsuite so that in addition to viewing your new mentons you can also scan live tweets about terms that matter to your business. The name of your business is one search term to keep on your radar, and monitoring keywords that are related to your niche is important as well. There are free Twitter tools such as tweetbeep and nutshell mail that can send you daily updates so that you are always in the loop about tweets that matter to your biz. 11. Tweet PhotosPictures get great engagement and retweets on Twitter and they humanize you brand. Some cool tools to consider using are listed below. My favorite tools are emboldened:
12. Don't Bother With DM'sPersonally my DM inbox is 90% spam so I don't bother checking it for days at a time. Many people don't check their DM inbox at all so if you send someone a direct message there is a terrible way to connect. Use @ mentions to spark conversation, or send a message to the person on Facebook. These ways your chance of getting a response is significantly better. 13. Analyze Your ProgressThere are several powerful free Twitter Analytics tools that can help you measure the progress you are making on Twitter. When you analyse and visualize your activity on Twitter you can get a better idea of what is working and what is not so that you can optimize your actions to create a bigger network and a more engaged following. 14. Engage the Influencers in Your NicheThe largest twitter directory wefollow organizes people from most to least followed. You can use this organization to identify the people in your niche with the largest followings. By focusing your networking activities on engaging with people who have large networks you stand to benefit from their reach as they engage with you as well. Wefollow allows you to add yourself to up to five interest categories in their directory. By strategically choosing and adding yourself to long tail terms that have members with fewer followers than you, you will be seen as an influencer in that niche by everyone else who checks out that directory category. 15. Leverage Twitter ListsIf you include someone on a Twitter list this is far more effective for getting their attention than simply following them. Even if you create a simple list called "cool people" or something like that, which is not subject specific, the fact that you took a few extra moments to include someone in that list shows them that you have them on your radar. Listing people is also a great way to get listed since some people feel inclined to return the favour. Bonus Tip If tweeting in a team use cotags to identify who it is that is doing the tweeting. Cotags are initials that identify who is tweeting when multiple people manage one account. For example, if I was tweeting as part of a tweet I would end every tweet with my initials like so: ^GK. For best results include pictures with names and cotags of the different people who tweet for the account on the Twitter page background for that account. Next Level Twitter TipsSign up for my free Twitter eCourse for some of my most powerful Twitter tips, free updates, and a free .pdf! How do you use Twitter in Your Small Business?Let us know how you use Twitter in your business in the comments below! The post 15 #Awesome Small #Business #Twitter Tips appeared first on GrowYourTwitterNetwork. The post 15 #Awesome Small #Business #Twitter Tips appeared first on TwitterToolsReviews. |
| Posted: 24 Jan 2014 03:46 PM PST
Opportunities to find a job are everywhere on Twitter. Getting these jobs takes some different tactics than traditionally. Resume’s are becoming less important as the importance of a solid social media community continues to increase. In this article I cover 10 tips that will help you find a job with Twitter by identifying more job opportunities and positioning yourself as the best person for the job. 1. Start a #HireMe CampaignLet your followers know you are on the hunt for a new job. Make sure your LinkedIn profile is up to date and send a tweet sharing your profile link. Tweet valuable resources and do your best to help your audience out. You can help people in your Twitter network by sharing their content, recommending them, and helping them build buzz about content they are sharing. If you have helped others they will feel inclined to reciprocate the helpfulness, so when they see that you are on a #jobhunt they will be more likely to help you out if they can. 2. Use Job Hunting #Hashtags |
| Posted: 24 Jan 2014 09:15 AM PST
If you ever wanted to know what the traits of highly successful Twitter users you've come to the right place. The 10 Golden Rules of Twitter will help make you a Twitter success by modeling the masters. Brian Solis, Chris Brogan and myself engage with the following Twitter tactics on a daily basis, and you will find most if not all of them exhibited by any successful social media guru. Apply these strategies to your own Twitter presence and your following will start to really grow. You get out of Twitter what you put in to it so invest time into networking and engaging on a daily basis and the good karma that you build will compound and come back to you in time! 1. Reciprocity is KeyFollow and be followed, Retweet and be retweeted, follow and be followed. You have got to give in order to get, and the more time you are willing to invest in others the more likely they are to give you the time of day. Reciprocity is a powerful thing, and the main reason for the 255,000 followers I have currently, and the 400,000+ followers I have been able to build for the various accounts I have managed. Once your network grows to several thousand followers don't let it get to your head, I try to respond to everyone who is not an ass that sends me an @mention, and I even respond to some of the asses. Haha, but seriously this is key if you want to build a big brand and a strong network. Look at any Twitter giant and you will see that they have thousands and thousands of tweets and many are conversational. You've got to talk to people to really connect with them, it's just that simple. 2. Schedule Your Golden Tweets |
| Relationship Marketing: How to Build Meaningful Connections that Lead to Business Posted: 24 Jan 2014 03:00 AM PST By Michael Stelzner
Are you wondering how you can use social media to build valuable connections? To learn about the importance of relationships in business, I interview Ted Rubin for this episode of the Social Media Marketing podcast. More About This Show
The Social Media Marketing podcast is a show from Social Media Examiner. It's designed to help busy marketers and business owners discover what works with social media marketing. The show format is on-demand talk radio (also known as podcasting). In this episode, I interview Ted Rubin, co-author of Return on Relationship. He's also the former chief social marketing officer for Collective Bias and OpenSky. Prior to that, Ted was the CMO for e.l.f. Cosmetics. Ted shares the best ways to start to grow your online connections via social media. You'll learn what you need to include in your profile and why return on relationship is the most important thing for a business or brand. Share your feedback, read the show notes and get the links mentioned in this episode below! Listen NowYou can also subscribe via iTunes, RSS, Stitcher or Blackberry. Here are some of the things you'll discover in this show: Relationship MarketingRecently I attended New Media Expo (NMX) in Las Vegas, where I was not only embraced by fellow podcasters, I was overwhelmed by the number of people who came up to me to thank me for this show. I'd like to take this opportunity to thank each and every one of you. Since I had a mission for this conference, I didn't announce that I would be attending. My hope is that you will be inspired by the story of why I did this, and that you will try it for yourself. How to build relationships in person, that often start online In my second book, Launch, I talk about the power of other people. I coined the phrase "Elevation Principle," which consists of great content plus other people minus marketing messages equals growth. For podcasters, the "other people" include listeners—a segment of whom I call "power users," or people with extreme influence. Without them, it's really hard to grow your business. I went to NMX with two purposes. I wanted to build relationships with the podcasting community and the parenting community, since I'm a newbie in both of these spaces.  New Media Expo was a great event to connect with fellow podcasters. You'll discover why I only attended a few sessions, and made it a priority to hang around at the end of each session. One of the best places to meet the speakers is out in the halls, or where the speakers gather to network with each other. They don't seem to attend any sessions other than their own. It's an opportunity to have amazing conversations with influential people. You'll hear the types of questions I asked to get people engaged, which can develop into real relationships. This is one of the secrets to the success of my business, and it can be for you too. My take-home lesson is to get involved in real life through face-to-face encounters. One of the best places to do this is at a conference. Our upcoming conference, Social Media Marketing World, is a great place to start. Are relationships still important AND achievable with social media? Ted Rubin likes to say that "relationships are the new currency." With all of the different social media channels available, you can reach the world 24/7, without ever leaving your home. It used to be that you had to wait until you were at a company meeting or an event to meet people. The problem today is that when people click your name or check a box to follow you, they immediately think they have a real relationship with you or your brand.  Just by clicking like, people think that they have a real relationship with you. A lot of brands believe that they need to get as many likes and followers as possible so they can broadcast to them. It's not about broadcasting, though—it's about building relationships. Listen to the show to find out why building a relationship online is no different to a regular relationship offline. How to make people feel like you're giving them your full attention with social media Ted says that you have to start with what he calls "looking people in the eye digitally." An easy way to do this is to look at their profile and learn something about them. He often quotes Dale Carnegie's book, How to Win Friends & Influence People, as one of the best social media books ever written.  The book was written in 1936. The most important part of the book is on how to connect with people. One of Dale's statements is, "A person's name is to that person, the sweetest, most important sound in any language." One of the simplest ways to get someone to totally focus on you is to call him or her by name. You can easily get a person's name from their profile and you should always have your name easily accessible as well.  Always make sure that your name and a few personal details are accessible on your profile. You'll hear the advantages of calling someone by his or her name and how to pick up on personal things that you can then use to make a connection. Ted says there is no excuse in this digital world for failing to find out something about the person you are talking to. It's these little things that set you apart from everybody else. Listen to the show to learn why it goes a long way for people to know who you are as a person. The phrase "Return on Relationship" Ted says that when he first started to use the phrase in 2009, he thought he had coined it, but soon discovered that back in 2001, there had been a white paper called "Return on Relationship." He first started to use the expression when he worked at e.l.f. Cosmetics. When Ted joined the family-owned business, they had no marketing budget. This was a huge challenge for him. Within four years, e.l.f. had grown to a $10 million business, and had about 2.4 million people in their database. Ted saw this as a great opportunity to do promotions and leverage the data with social media.  The number of names in e.l.f.'s database increased from 600,000 to 2.4 million, from the use of promotions and social media. The owners found it hard to understand why he wasn't doing something that led directly to revenue. Ted found a way to get them to understand. It wasn't about return on investment (ROI), it was about return on relationship. You'll discover what platform Ted used back in 2008-2009 that made him realize he was on to something. At the same time, he had built the first aggregated content site. The blog was very active and it really connected with people. Listen to the show to learn why the return on relationship today is about the connection, loyalty and sharing you have with people. Examples of brands that have done this well Ted is a huge fan of Jet Blue because they listen. They let you know that they care when you have a problem and that they are doing something about it.  Jet Blue does a great job of listening to customers. Ted likes to say that brands are from Mars and consumers are from Venus. Brands say one thing, and consumers hear it differently. Consumers want to be heard. You can go a lot further if you show that you listen. You'll hear what happened when Jet Blue's reputation took a hit back in 2009, and how they used social media to overcome it. Duane Reade is another company that does an amazing job at building relationships. When Ted worked at Collective Bias, he helped build Duane Reade's social presence from 900 to 1.7 million Twitter followers. You'll find out the strategy and what people associate the brand with. Listen to the show to find out why critics are very valuable to your business. The importance of brand advocates Ted feels that in today's digital world, recommendations and comments made by people are held in high regard. A lot of relationship building and interaction are vicarious—not necessarily resulting from a direct conversation. Some people watch others' conversations on Twitter or visit a person's Facebook page every day just to get a feel for who they are. For Ted, advocacy is about people who share and make recommendations. He feels that the comments people make to their friends via social media are more important than reviews. You'll hear about the best ways to build brand advocates and how their suggestions can help you form a connection with your community. The best advocates you can have are your employees. A company called Dynamic Signal does a great job of helping company employees build their personal brands.  You should give your employees a place where they can talk about you on your platform. Listen to the show to find out how you can pay attention to your advocates. Other Show MentionsThis week's podcast is sponsored by Social Media Marketing World.
The conference features more than 80 sessions in four major tracks: social tactics, social strategy, community management and content marketing. A small sampling of some of the marketers speaking are from brands such as LinkedIn, Discover, Marriott, Huffington Post, H&R Block, Humana and Adobe, among many others. To reinforce the networking value of this conference, here's a clip from Chris Brogan. If you want to take your relationship marketing to the next level, this is where you need to be. Be sure to check it out. Call in and leave your social media–related questions for us and we may include them in a future show. Key takeaways mentioned in this episode:Ways to subscribe to the Social Media Marketing podcast: What do you think? What are your thoughts on building meaningful connections? Please leave your comments below. This entry passed through the Full-Text RSS service — if this is your content and you’re reading it on someone else’s site, please read the FAQ at fivefilters.org/content-only/faq.php#publishers. The post Relationship Marketing: How to Build Meaningful Connections that Lead to Business appeared first on TwitterToolsReviews. |
Below you will find some Twitter accounts and lists related to different people on Twitter who are involved in the #JobSearch niche.
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