TwitterToolsReviews |
- Twitter Keyboard Shortcuts to Save You Time
- 25 Creative Ways to Use Facebook Cover Photos
- 6 New Google Analytics Features for Marketers
| Twitter Keyboard Shortcuts to Save You Time Posted: 29 Jan 2014 12:43 AM PST If you use the web based version of Twitter then this post can help you out with some seriously helpful keyboard shortcuts. Whether you want to block someone, favorite their tweet, or retweet them, these handy shortcuts can save you a ton of time! 1. B To Block Tweets from followers 2. F for Favorite, bring your favorite Twitter accounts you might want to follow 3. J to Tweet next, scroll down to the same function 4. K to Tweet earlier, the same function with scroll to top 5. L to open and close your Tweet 6. M to send a tweet or direct message to a friend 7. N to create a new Tweet 8. R for Reply or reply Tweet 9. T for Retweet 10. U to Unblock User or cancel follower block for tweets 11. GA to bring up the menu Activity 12. GC to bring up the menu Interaction 13. GD to Discover Page 14. GF to bring favorite tweet 15. GH to enter the Home 16. GL to tweet subscription list 17. GM is equivalent to the M, to make a direct message 18. GP to raise your profile 19. GR to Mention tweet 20. GS for menu setting 21. GU a quick visit / see someone’s profile or a follower 22. Space / Space to see the bottom of the page 23. Forward Slash / to twitter page search feature 24. Period (.) to open a new tweet 25. Press the “?” to open or view all the shortcut menu, and their functions. Feedback What is your favorite Twitter shortcut in the list above? Leave a comment below and let us know!  The post Twitter Keyboard Shortcuts to Save You Time appeared first on GrowYourTwitterNetwork. The post Twitter Keyboard Shortcuts to Save You Time appeared first on TwitterToolsReviews. |
| 25 Creative Ways to Use Facebook Cover Photos Posted: 28 Jan 2014 04:51 PM PST By Jim Belosic
Do you change your cover image once a month, or once a year? The Facebook cover photo is prime real estate for any business, and creating high-quality images. Use this to include calls to action (CTAs) and other helpful information for your fans. Here are 25 awesome examples of cover photo ideas you can use to make your brand stand out (there are also some cover photo best practices at the end of this post). #1: Get Into the Holiday Spirit or Change With the SeasonsDesign cover photos that change with the seasons and the holidays. It's easy—just experiment with seasonal colors or add traditional seasonal images like leaves or snowflakes. The auto company Pep Boys, for example, created a simple and festive cover photo for the winter holiday season. It would be easy to create a similar cover photo using a stock photo and free tools from PicMonkey or Canva.  Update your cover photo for the holidays or the seasons. In the image below, Edible Arrangements says "Happy Valentine's Day" with their photo.  Edible Arrangements adjusts their cover photo to celebrate holidays like Valentine's Day. #2: Promote TrendsIf you're a retailer, use the cover photo to talk about new trends in your industry and feature new products. The shoe company PiperLime does this really well. Here's one of their cover photos that announces a new trend: dressed-up stripes.  The cover photo can be used to show recent trends in your industry and new products. #3: Direct Fans to an AppWhen you launch a new app, one of the best ways to promote it is to update your cover photo. You can draw attention to your new app by using arrows or other illustrations that point directly to your app thumbnail. For instance, whenever your business launches a new ebook (like Facebook expert Jon Loomer did, below), PDF, infographic or other free resource, updating your cover photo notifies your fans of your new resource and points them to where they can get it. In the case of Loomer's ebook, the arrow literally points straight to an app.  Use the cover photo to direct fans to a recently built custom Facebook app. #4: Showcase New ProductsIf your company is a product-based business, use the cover photo to feature new or seasonal products. In the design of your cover photo, include text with relevant information about the products, like a date the product(s) will be available for sale or a few words to describe the product. In the example below, Ampersand Design Studio, a design store, cleverly teases customers with a new fabric collection in one of their cover photos.  The cover photo is a great place to highlight new products. #5: Get Their Mouths WateringIf you're a restaurant, a catering company or in the food industry, there is nothing more enticing than a photo of one of your mouth-watering dishes. As the seasons change, lots of eateries change their menus. Use this as an opportunity to update your cover photo to feature what's new on your menu. The popular Italian restaurant Olive Garden does this often.  Restaurants can use the cover photo to show an entree to excite fans about their meal. #6: Promote Your HashtagFacebook began supporting hashtags a while ago and some brands have had great success using them. One advantage of the new feature is that it allows brands to track fans' conversations about the business. You can discreetly feature your hashtag in the bottom right of your cover photo design, or make it the feature. The headphone company Frends updated their cover photo in August to feature a hashtag that was associated with a summer contest they hosted.  Hashtags are a powerful marketing tool that brands can promote in their cover photo. #7: Promote a Facebook Exclusive or a Fan-Only IncentiveForty-two percent of users like a brand on Facebook in order to get a coupon or discount (according to a 2013 Syncapse report). So give them what they want! Make your promotions exclusive to Facebook fans to incentivize users to like your page. Promote your fan-only exclusives using your cover photo, like the Utah restaurant Riverhorse on Main. Their cover is very straightforward.  Fan-only content wins on Facebook, so use the cover photo to promote fan-only offers. #8: Celebrate a MilestoneBusinesses love to celebrate like-count milestones and anniversaries on Facebook. For these times, use the cover photo as a place to say thanks to your fans or have some fun with your cover photo design. The clothing brand C. Wonder, for example, celebrated their birthday in October with a cute confetti cover photo.  Let your fans in on the celebration of special milestones. #9: Produce New LeadsWhat kinds of leads are you most interested in acquiring? Whatever your goals, you can use your cover photo to encourage people to opt-in or find more information about your brand elsewhere. If you want to encourage your Facebook fans to check out your website because you're hosting a sale, use your cover photo to feature your business's website URL. Or, if you want more newsletter sign-ups, use your cover photo to direct users to your newsletter sign-up app. Or, if your company just wants to boost page likes, create a cover photo like the design agency Braid Creative & Consulting, which has an arrow pointing to the Like button.  Produce leads and boost page likes using the cover photo. #10: Inspire ActionThe cover photo can be an effective tool for motivating fans to take action! Brick-and-mortar businesses should use the cover photo to advertise store events, specials or new products, which will encourage fans to make a trip to your store. Online businesses can also use the cover photo to encourage fans to check out new products and take advantage of special offers. In the example below, the travel company Travelocity has a cover photo that uses inspiring travel photos along with a few different CTAs. Notice the "Get a daily clue on our Let's Roam app" text at the bottom right of the image and their campaign's website URL "gnomenabbed.com" incorporated into the cover photo design.  Use the cover photo to motivate your fans to take an action like booking a trip. #11: Create a Sense of UrgencyTry uploading a cover photo image and CTA that are installed for a limited amount of time and then measure the sales that result from it. For instance, if your business is having a sale that only lasts 24 hours, update your cover photo during those 24 hours to notify your fans of the sale. Make sure the CTA conveys a sense of urgency that motivates fans to respond fast. The software company HubSpot, for example, uploaded their "Flash Sale" cover photo to advertise a promotion for their inbound marketing conference.  Creating a sense of urgency makes fan want to act quickly and the cover photo can do this. #12: Have Some Fun!Not every cover photo has to "sell." On occasion, the photo or image can be just for fun and designed just to encourage engagement. In the cover photo example below, the email marketing company MailChimp uploaded a photo of their mascot Freddie with his back facing the reader—their fans loved this!  Use the cover photo to post a fun picture for your fans. #13: Establish AuthorityUse your cover photo to showcase an image that represents your brand or features your credentials. Take a look at Nathalie Lussier's cover photo below. With a simple cover photo image, she establishes authority as a digital strategist. And for users who visit her page for the first time, there's no question about who she is or what she does.  Use an image that represents your brand and features your credentials in your cover photo. #14: Show What You DoThe cover photo is the ideal place to show your fans what your business does. The more literal you are, the better. This prevents any confusion for users who discover your page for the first time. Katelyn Brooke, a designer and blogger, makes it clear what she does. In the design of her cover photo, she showcases her work in a personal and effective way.  Show off the capabilities of your business in your cover photo. #15: Compare Your Business to Your CompetitionIf you're in a competitive industry (and heck, who isn't?), experiment with a cover photo that shows your company head-to-head with your competition. The flower company Bouqs does this really well. Make note of how they use the words "Other Guys" rather than listing off the name of a specific competitor. This prevents them from looking combative, while still making their point: They're less expensive than their competitors.  Use the cover photo to do a comparison of your business with a competitor. #16: Promote Your Other Social PlatformsIf you want more followers on your other social channels like Pinterest, Instagram and Twitter, use your Facebook cover photo to cross-promote your other accounts. Be sure to include a strong CTA within the cover photo's image description and links to your other social profiles. In this example, ShortStack used their cover photo to attract their Facebook fans to their Twitter account.  Direct your fans to your other social media platforms through the cover photo. #17: Feature a Fan or CustomerEvery single day for months, the cookie company Oreo uploaded a new cover photo featuring one of their fans who was celebrating a birthday. Oreo received hundreds of likes and comments on each of their fan-featuring cover photos. Apply the same idea to your business's next cover photo design. But instead of featuring a fan or customer every day, feature a new fan once a week or once a month to avoid getting burned out. Bonus: The birthday girl or guy is likely to share news about the honor with his or her friends, increasing exposure of your brand.  Highlight a special fan or contest winner on the cover photo. #18: Keep it SimpleSometimes simple is best. The design company CooperHouse created a cover photo that has a beautifully simple design and one concise sentence that describes what their company does. Nothing more is needed.  A simple cover photo idea can attract fans and likes to your Facebook page. #19: Promote Your ContestDuring the back-to-school season, the tortilla company La Tortilla Factory updated their cover photo to promote their back-to-school–themed photo contest. If your business is hosting a Facebook promotion, one of the best ways to notify fans of your contest is by updating your cover photo. Like La Tortilla Factory, it's nice to feature what your contest prizes are within the design of your cover photo.  Use the cover photo to promote a contest you're running on Facebook. #20: Include a Strong Call to ActionSome of the best CTAs are posed as questions. Pinterest expert Melanie Duncan's cover photo is a great example of how to use a CTA question in a cover photo. The most important text is bolded and the entire CTA is framed in an eye-catching red box. This kind of cover photo design is super-easy to pull off. Simply upload a photo you like into an online photo editor like PicMonkey, then use the tool's text and shapes features to add your CTA into the image.  A strong CTA lets fans know exactly what you expect. #21: Advertise a SaleThe yoga company Yoga Six participated in Black Friday last year by updating their cover photo. On it, they displayed their Black Friday deals. Instead of changing their cover photo on the day of Black Friday, Yoga Six uploaded their Black Friday–themed cover photo a few days before the big shopping day.  Use the cover photo to promote an upcoming sale. #22: Appeal Exclusively to One of Your AudiencesIf your business has an audience you want to speak directly to, use a cover photo to share a message with them. The clothing company Loft, for example, recently updated their cover photo for a week to celebrate National Teacher Day. To reward teachers, they created a cover photo that directed their teacher fans to an app that revealed a special shopping offer just for them!  Focus on one of your target audiences through the cover photo. #23: Show Your Value PropositionYour business's value proposition is key to attracting new customers. Use your cover photo to show off your brand's value statement. The application and web development company Social Media 180 uses their cover photo to do exactly this. And the best part: The arrow featured in their design points to an app that hosts a portfolio of some of their best work.  Use the cover photo to show off your brand's value statement. #24: Feature a New OfferingIf your business has an exciting new offering, use your cover photo to let all of your Facebook fans know about it. When the sushi restaurant Sushi King first introduced their new membership cards, they updated their cover photo with a design that featured the card, along with some instructions on how to get it.  Use the cover photo to highlight a new offer for your Facebook fans. #25: Celebrate a Quirky National HolidayFind out what quirky holidays are relevant to your brand and create cover photos to celebrate the silly days. The shaving company Harry's is an awesome example of how to do this. National Shave Day is December 1, the day after the widely celebrated Movember month. Harry's created a "National Shave Day" cover photo to lead users to a fun "National Shave Day" page on their website.  Use the cover photo to celebrity a quirky holiday. So there you have it! Twenty-five cover photo examples to inspire you all year long. Cover Photo Best PracticesCreating cover photos like these isn't too difficult. If you're ready to get to work creating new Facebook cover photos, keep the following in mind:
What do you think? How often do you change your cover image? What other inspiration can you share? Let us know your thoughts in the comments below. This entry passed through the Full-Text RSS service — if this is your content and you’re reading it on someone else’s site, please read the FAQ at fivefilters.org/content-only/faq.php#publishers. The post 25 Creative Ways to Use Facebook Cover Photos appeared first on TwitterToolsReviews. |
| 6 New Google Analytics Features for Marketers Posted: 28 Jan 2014 10:21 AM PST By Eugen Oprea
Are you familiar with the latest changes in Google Analytics? Google recently made the switch to secure search, which has resulted in a larger return of "not provided" keyword data in Analytics reports. For marketers who used the information to guide their marketing and content, the loss of keyword data has been quite a blow. Fortunately, Google also updated Analytics with more than 14 new features that are incredibly useful to business owners who make decisions based on how their audience interacts with their website and social profiles. In this article, I'll share what's new in Google Analytics and how you can make the most of these changes to benefit your business. #1: New Google Analytics ReportsWhen you log into your updated Google Analytics account, you'll notice that Traffic Sources and Content have been replaced by Acquisition and Behavior. The new Acquisition section offers you two new views: Overview and Channels. The Overview report displays Analytics ABC data for your top channels (e.g., Social, Organic, Direct), sources (e.g., Facebook, Twitter, LinkedIn) or media (e.g., Organic, Referral, Email). Essentially, the Overview report helps you see which channels bring in the most visitors, which channels bring in engaged visitors and which channels bring in visitors who convert into email subscribers or customers.  See information about visitor acquisition, behavior and conversions at a glance. While the Overview report displays a summary of data, the Channels report displays a more detailed view of your visitor acquisition on a per-channel basis. The most interesting part of this new Acquisition report is that you can define the channel groupings, which allows you to track different sources or media in a customized, consolidated group. If you're not happy with the default channel groupings, you can change them and add your main media or sources of traffic in different groups.  Edit the default channel groupings and create your own groups. For example, you can group different traffic sources such as Facebook, Twitter and Google+ under the same group and call it "Social." Additionally, the Social section has a new Trackbacks report that displays all the back links with the landing pages they link to on your website. #2: New Analytics ABC ReportingA significant change in Google Analytics is the introduction of Analytics ABC, which is a new format for some of the Google Analytics reports that group data based on acquisition, user behavior and conversions. This new report helps you see information about the acquisition of new visitors, how they behave on your website and how they convert into loyal readers, engaged visitors, email subscribers or customers. You'll be able to see Analytics ABC in action primarily in the Overview report under Acquisition (more on this new section below), but also in other reports such as Location, Demographics, New vs. Returning and Landing Pages. The biggest outcome of this change is that now you see a variety of conversion data in the summary view of the report.  Make informed decisions based on the conversion data available in the majority of new Google Analytics reports. And if you track conversions for multiple goals, you can change the conversion goal in the Conversion group. Now you can see the same report conversion data for different goals without a lot of effort. How cool is that? #3: Better, Faster and Smarter SegmentationThe segments in Google Analytics are now easier for new users to navigate, and at the same time are more powerful for advanced marketers and analysis experts. Along with a new user interface, you can segment your visitors, do cohort analysis and create segment templates.  Once you click the Segments arrow, you will see the built-in segments, your custom segments and the ones you have starred. You can create your own new segment or import a predefined segment from the Google Analytics Gallery, where you can find popular segments created by the Google Analytics team. #4: New Demographic DataUntil recently, a demographic dataset was missing from Google Analytics. Now, data collected from DoubleClick third-party cookies is available in the new Demographic report. You'll see valuable information about your audience's gender, age and interests with just a couple of clicks.  Check your audience demographics from the Audience reports > Demographics. No more guessing about who your ideal customer is. You can do things like:
To start seeing these reports, you'll need to activate Demographics data by following these steps:  It takes about 2 minutes to complete the steps above and start seeing demographics data in Google Analytics. And don't make this mistake when you change the Google Analytics tracking code. Once you've finished the setup, you should see demographics data in your account in about 24-48 hours.  Once you complete the demographics activation, you should start seeing data in the Google Analytics reports. #5: New Tag Manager Auto-Event TrackingThe Google Tag Manager update makes measuring things like calls to action or clicks on ads with event tracking easier by introducing Auto-Event Tracking. Now there's no HTML or JavaScript code to worry about during your setup.  Use tags to integrate auto-event tracking on your website. Google Tag Manager is essentially a free tool that allows you to easily manage the tracking codes you install on your websites, such as the Google Analytics tracking code, remarketing tracking pixels, AdWords Conversion Tracking or even Facebook Conversion Tracking. You can manage all of the tracking codes from one place and edit them without having to manually edit the HTML of your site every time you do it. To learn more about Auto-Event Tracking in the Google Tag Manager and how to integrate it, watch this video created by Justin Cutroni.
#6: Improved User EducationAlong with the interface changes, Google Analytics has introduced new and improved educational resources. They've added walkthrough videos within the tools and introduced the Analytics Academy and the Digital Analytics Fundamentals course, which provides a foundation for marketers and business owners who want to better understand the principles of analytics and improve their business outcomes.  Click the mortar board icon from below the date selection to access the educational content in Google Analytics. Conclusion Now that you've read about the latest Google Analytics changes, log in! Use this article to explore and help you learn more about your online audience, easily track conversion data and make better marketing decisions for your business. What do you think? Are you excited about the changes in Google Analytics? Which new feature or enhancement will have the biggest impact on your business? Share your thoughts in the comments section below. This entry passed through the Full-Text RSS service — if this is your content and you’re reading it on someone else’s site, please read the FAQ at fivefilters.org/content-only/faq.php#publishers. The post 6 New Google Analytics Features for Marketers appeared first on TwitterToolsReviews. |
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