TwitterToolsReviews |
- An 8-Step Approach To A Better Twitter Marketing Strategy
- 18 Ways to Improve Your Facebook News Feed Performance
- 10 #Awesome #Twitter #Analytics and Visualization #Tools
- 15 #Powerful #Twitter #Promotion Ideas
- How to Analyze Your Facebook Metrics to Improve Your Marketing
- Win Free Tickets to Social Media Marketing World 2014
| An 8-Step Approach To A Better Twitter Marketing Strategy Posted: 28 Jan 2014 03:30 AM PST
Twitter is a social site used today by tens of thousands of businesses for micro-blogging. It is the preferred place on the web where big enterprise organizations as well as smaller brands post short updates, to be precise, an update less than 140 character long. For many businesses, Twitter is a hybrid from the cross of an instant messaging service and a chat room. It is in principle an open forum but as a Twitter user, you can restrict the people with whom you connect. For any business, Twitter is an incredible marketing and PR tool. With that said, if you've decided to finally join the Twitter bandwagon to increase the reach and impact of your business, you are going to need some guidance. Out there, on a social site like Twitter with a current estimate of over 500 million registered users, it is easy for businesses to get lost never to be found by potential customers. So what should you do? What should your Twitter marketing strategy look like? To help you get started with marketing on Twitter, below is an 8-step approach to successful micro-blogging. So here we go! Buckle up and let's get started! 1. Choose carefully who to follow on Twitter On Twitter, what you will come across in terms of updates and knowledge is going to directly depend on the people you follow. Your learning curve will therefore depend on those initial choices you'll make picking out the Twitter accounts worth following. In the beginning, the temptation to follow just about anyone is going to be strong and you will have to resist it. Always remember that your incoming stream should stay relevant. 2. Organize the Twitter accounts you follow So you are on Twitter and you've managed to find some influential Twitter accounts worth following. It might be a good idea to actually organize your incoming stream into lists using Twitter tools including Tweetdeck and Hootsuite . This helps you keep tract of those topics that you particularly care about.
3. Don't think twice about blocking irrelevant accounts Like on the social media giant Facebook, Twitter offers its registered users the possibility to block other Twitter accounts. One of the mistakes that many businesses make is that they opt for ignoring the spammy accounts that follow them but on Twitter, you are judged based on your followers. So if you have spammy accounts following you, don't think twice. Block them. 4. Don't make retweeting people a point of pride On Twitter, businesses often make it a point not to retweet other people's updates. This is not the right approach. As a matter of fact, you should be retweeting people you wish to build a rapport with. If you come across something useful or interesting, share the good stuff. What's the harm in that? 5. Always find new people to follow Setting up a Twitter account and following a few people in the first couple of weeks followed by the occasional update and retweet is not the right approach to micro-blogging. Always make it a point to find new and relevant Twitter accounts to follow. One of the best ways to do this is to find the time and research the Twitter streams of the people you follow. The site's Advanced Search function might also be helpful. 6. Streamline the things you share on Twitter To most businesses, social media marketing is a joke but it's not. You see, having a Facebook account with hundreds of fans or a Twitter account with hundreds of followers is not really the goal you want to set for your marketing strategy. What you should be doing is engaging your audience and finding the triggers that will convert potential customers into buyers. So don't share just about anything you find on the web because you can't be bothered to come up with good stuff. Invest in the content you share. Sure sometimes you can curate content from the web if you are blank on what to share with your followers but stay relevant. 7. Use the weapons in your arsenal, for example ‘Favorite’ Did you know that each time you favorite someone's content or Twitter update they get notified about it? Use this to your advantage. That right there is an incredible tool you have to dangle your name in front of people you respect and wish to connect with. 8. Learn the semantics of the micro-blogging site If you've been on Facebook or Twitter for long enough, you would know that people on a social site tend to speak a language characteristic to that particular social network. Learn the secret language of Twitter. Of course you can refer to the Twitter Glossary but more importantly you want to pay attention to how other people are using the social site. The post An 8-Step Approach To A Better Twitter Marketing Strategy appeared first on TwitterToolsReviews. The post An 8-Step Approach To A Better Twitter Marketing Strategy appeared first on GrowYourTwitterNetwork. The post An 8-Step Approach To A Better Twitter Marketing Strategy appeared first on TwitterToolsReviews. |
| 18 Ways to Improve Your Facebook News Feed Performance Posted: 28 Jan 2014 03:00 AM PST By John Haydon
Do you feel like you're being forced to buy ads to reach your audience? While Facebook change is the rule rather than the exception, this article gives you 18 ways you can improve your Facebook news feed performance—and gain the upper hand. How Reach Is Created on FacebookFacebook defines reach as the number of unique Facebook users who see your updates. To see your page's reach, go to Facebook Insights and look at your page's Reach report. You'll be able to see how your reach is improving over time (as shown below).  How much reach does your Facebook page have? Reach is generally influenced by one or more of the following actions:
All four actions are interrelated. For example, if you publish content (organic reach) that your fans react to, friends of those fans will see that content (viral reach). If you decide an update is worthy of a Facebook ad, then the ad creates paid reach. The more kinds of reach you generate with an update, the more people see that update. And that's where these 18 ways you can beat Facebook's news feed algorithm come in. #1: Create a Content StrategyYou've heard this before, but what really matters in the end is the content. Your fans don't share a post just because they see it the news feed. They share it because it's useful and interesting to them. In the nonprofit world, fewer than 25% of pages have a content strategy, and I'll bet that's true for most small businesses as well. If you need guidance on creating a content strategy, read these Social Media Examiner articles: #2: Know When Your Fans Are OnlineWhen is the best time to post on Facebook? When most of your fans are actually using Facebook. In general, Facebook shows the most recent content at the top of the news feed. If you post an update at 2am, but your fans are using Facebook at 8am, you can be sure they aren't seeing your updates. You can find out when your fans are online by going to your Facebook Insights and clicking Posts.  Post when your fans are on Facebook to ensure maximum reach. #3: Pay Attention to Post FrequencyAfter looking at your Post Insights, you probably noticed there's never a period when none of your fans are using Facebook. This means you should post at least once per day. Socialbakers recommends no more than twice a day, based on their research. #4: Let People Post Content on Your Facebook PageWhen Facebook users post updates on your page or mention your page, their friends see that activity in the news feed. That's important viral reach. In the update below, Max has posted an update on the Libraries Are Essential Facebook page. Many of Max's friends will be exposed to this page through viral reach because his post shows up in his friends' news feeds. If you're worried about spam or negative content being posted on your page, don't worry. You can easily configure your page to block content that contains specific keywords or profanity.  Any time someone posts on your page, it shows up in their friends' news feeds, which results in viral reach. #5: Host a "Caption This" ContestOne thing I've done that's consistently worked well is to host caption contests as a way to generate an instant flood of comments, which in turn creates a flood of viral reach!  Fun and easy contests or giveaways result in higher organic and viral reach. I give away copies of great books, but you can give away anything you want. Just make sure it's useful and relevant to your community. #6: Reply to CommentsTo build community, you have to listen to and respond to community. People use Facebook because they want to be heard! Responding to comments is important.  Reply to your commenters so they know they're heard. Your Facebook page has an optional threaded comments feature. This means that when a fan leaves a comment on an update, you can reply specifically to that comment. When you respond, that fan receives a notification, which is incentive to revisit your page to read your response. Increasing the frequency of visits to your page is a key part of developing a core Facebook page community. You can turn on threaded comments in a few easy steps:
#7: Tag CommentersNormally, pages can't tag people on Facebook, but there is one exception: If a Facebook user leaves a comment on an update, you can tag the user when you comment on that same update.  Tag commenters in your reply to bring them back to the conversation. Depending on the users' privacy settings, they'll receive notification that they've been tagged, prompting them to revisit the thread. #8: Tag and Give Props to Other PagesHuman beings are hardwired for reciprocity. Generally speaking, when you promote another business's agenda on Facebook, they receive a notification so they know the good deed you did for them. If they're a good partner, they'll return the favor.  This update tagged RazorSocial. #9: Repost Previous Top-Performing UpdatesYour content strategy doesn't have to only include new content; you can also recycle your most successful posts to reengage fans. To find and reframe your top-performing posts, you need to know post engagement rates—the percentage of people who saw an update and liked, commented on or shared it. To find post engagement rates, go to your Insights and click Posts. Scroll down to the All Posts Published table, and click the Engagement column to quickly sort your posts by engagement rate. To really get a feel for which updates your fans loved, export at least six months of post-level data and study it. To bring fans back to your most brilliant and engaging content, you can:
An important note here: Don't recycle recent content. You don't want fans to feel like they're seeing reposted content too frequently. #10: Boost Previous Top-Performing UpdatesThere's no way to escape it. If you're serious about Facebook marketing, use ads. What I will say is this: Only promote awesome. Investing in posts that already have a high engagement rate is more likely to give you the biggest bang for your buck—more likes, comments and shares—which translates into more engagement and reach in the long run. Whether you have experience with Facebook ads or not, make time to read Jon Loomer's articles on using Facebook Ads and the Power Editor to promote your top-performing posts.  Promote your best Facebook content easily right from Insights. #11: Feature Your Posts in a Like BoxMost people don't know that the Facebook Like box in their website's sidebar has a setting that lets you display your most recent page updates. When people see your Facebook updates in your sidebar, it not only encourages them to like your page right there, but to click over to your page and take part in the conversation. To update your Like box, visit the plugin page and configure the settings to Show Posts (as shown below).  Sharing your Facebook updates in your sidebar Like box lures people to your page. #12: Embed Top-Performing Updates in Blog PostsOne constant challenge for most bloggers is finding topics to write about. Take a look at your most recent high-engagement Facebook updates and write blog posts that expand on those topics. Within the post, embed one or more of your best Facebook page updates (as shown below).  Write blog posts around your popular Facebook topics and provide a way for readers to revisit the conversation on Facebook. This approach not only creates more reach for your best Facebook updates, it gives you blog post content that's already been vetted by your community! #13: Message Your Friend NetworksHave you hit a wall on your way to getting engagement? Depending on the strength of your collective friend network, try asking for shares or comments from within your personal networks. Now, obviously you can't force people to do this. But you can have willing parties message their friends at a time when you know your fans are mostly likely to be online. These network shares cause a trending effect among friends connected to your business. When people see several of their friends talking about a topic, they're more likely to be interested in that topic and click over to read more. #14: Guest Post on Sites That Send You TrafficIf you're a regular reader of Social Media Examiner, you know how powerful having a guest blogging strategy can be for growing your business. But did you know you can find potential leads for guest-post opportunities right in Facebook Insights? Within the Visits report, scroll all the way down to the External Referrers section. This graph shows you which websites are referring the most traffic to your Facebook page (shown below).  Keep track of who's sending traffic your way and make the most of those partnerships. Contact the sites sending people your way and see if you can write a guest post for them. Don't limit yourself to guest blogging. Feel free to explore other co-marketing opportunities that may work as well. #15: Pin Top-Performing Pictures on PinterestWhen you post images to Pinterest, you have an option to include a URL. When a user clicks the image, they go to that URL. Try reposting a few high-performing photos from your Facebook page onto Pinterest and linking back to your Facebook update. Make sure you use the correct permalink for the post! You can find that by clicking on the post's publish date on Facebook (as shown below). You'll be taken to a new page that shows just that post. Copy the URL for this page to use as your Pinterest link.  Use eye-catching images on Pinterest that link back to your Facebook page. Keep track of how much traffic Pinterest is sending to your Facebook page via your Insights' External Referrer graph. Then you'll be able to determine how effective this approach is in boosting reach for your Facebook page updates. #16: Tweet Your Top-Performing UpdatesSome of my clients have had success scheduling tweets with links to their high-performing Facebook updates. Two or three tweets in 48 hours is plenty. Tweet recent Facebook updates rather than older ones.  Tweeting a Facebook post drives external traffic. Make sure you're able to measure clicks from Twitter to the post. #17: Use Email Marketing to Promote Top-Performing PostsThis is one of my favorite strategies to use for my Facebook page. It's so simple and effective, I'm surprised I don't see it done more often. Every time I write my weekly newsletter, I include a link to a Facebook page update. For example, I recently asked my subscribers if they'd like me to write more about blogging, then I provided a link to a Facebook post where they could answer.  People who open and read your emails are highly likely to engage with you on Facebook as well. #18: Identify Best Tactics With Facebook InsightsIn the end, you have to find the tactics that work for your Facebook page. Export the last six months of your Facebook Insights and study them to see what works for your page, then replicate that success with the tips above. Pay attention to which updates resulted in new fans. Look at which posts produced specific kinds of reach and engagement (shares are more important than likes, for example). Over to You Use these tips to generate more interaction through your page and reach more people with your Facebook marketing. What do you think? What tips do you have for increasing reach and engagement for your Facebook page? Let us know in the comments. This entry passed through the Full-Text RSS service — if this is your content and you’re reading it on someone else’s site, please read the FAQ at fivefilters.org/content-only/faq.php#publishers. The post 18 Ways to Improve Your Facebook News Feed Performance appeared first on TwitterToolsReviews. |
| 10 #Awesome #Twitter #Analytics and Visualization #Tools Posted: 27 Jan 2014 08:49 PM PST
After researching over a thousand Twitter Tools for the Twitter Tools Book I came across many Twitter analytics and visualization tools. These Twitter tools were designed to add value by presenting a different way to visualize or analyze your tweets, the people in your network, and the tweets from the people in your network. Many tools tried to add value and failed. At least they tried. The following tools, however, stand out in my mind as exceptional or entertaining and I recommend you check them out if you want to analyze and visualize your activity on Twitter. 1. The ArchivistThe Archivist was built by Mix Online, an opinionated group of designers and developers at Microsoft. Some of the cool features of this tool include:
2. SocialBroSocialBro is a powerful platform that enables you to analyze and visualize your network in a variety of ways. In addition to analysis SocialBro also enables you to grow your network and schedule tweets for Hootsuite or Buffer directly within their platform. Here is a snapshot of their homepage:
Some of their other features include:
3. MentionMapMentionMap is a cool network exploring tool. The interactive nature of this tool is very neat, although sometimes awkward to navigate. Test it out for yourself with the embed below.
4. TwitonomyTwitonomy is a powerful Twitter anayltics platform that I discovered after it’s founder @MattFyot reached out to me on Twitter. This free service is actually very robust, and I am impressed with all of the different methods of analysis it offers. To give you a better idea here is a screen capture of my Twitonomy profile:
5. 5K Twitter Browser5K Twitter Browser is a very cool way to explore the followers of your followers. The only downside to this app is that there are no links to the profiles, you need to enter the usernames into Twitter directly to check people out, and longer usernames cannot be entirely seen. 6. Twitter CounterTwitter Counter Below is a graph they generated showing my follower growth during the last month.
7. Visible TweetsVisible Tweets is a way to view tweets based on keyword or username. This Twitter visualization Tool is basically a screen saver featuring your tweets. Here is a video I recorded with a quick demo of this tool. 8. TweetstatsTweetstats is, you guessed it, statistics for Twitter. And robust statistics at that. Check this tool out for a glimpse into your tweeting style and tendancies.
9. TwistoriTwistori is an elegant way to view a scrolling stream of tweet containing the emotive words: I love, I hate, I think, I believe, I feel, and I wish. This is a pretty interesting way to get a feel for the pulse of Twitter.
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| 15 #Powerful #Twitter #Promotion Ideas Posted: 27 Jan 2014 12:58 PM PST
Twitter can be a powerful marketing platform when you apply the right Twitter promotion ideas and apply them properly. The secret is not to always be pitching and selling, but instead to communicate and deliver value. The most powerful marketing does not feel like marketing. Check out the article below and discover 15 powerful Twitter promotion tactics to help you build your brand and execute effective micro-blogging marketing campaigns. 1. Use Twitter's New Header FeatureTwitter now enables you to add a header image to your Twitter profile. Adding this is easier than you might think. Simply go to "Settings" and then "Design" and upload your image. The recommended dimensions are 1200×600 and the maximum file size is 5MB. Here's what my header image looks like:
This image will also display on most Twitter mobile applications. 2. Choose Your Twitter ID CarefullyYour Twitter handle can either help or hurt you build your Twitter brand, so choose wisely. Shorter is better because of RTs, but catchy is better than short due to memorability. Get a catchy, short, username and you're golden. 3. Promote With Your ProfileYour Twitter profile is highly visible so if you include a link Ask yourself: where do I want to send traffic the most? The answer to this question is the link you should use in your bio. In addition to the main URL spot Twitter provides if you mention other Twitter usernames, or include other URLs beginning with http:// in your bio, these will become click able links as well. 4. Link it Up |
| How to Analyze Your Facebook Metrics to Improve Your Marketing Posted: 27 Jan 2014 05:14 AM PST By Jon Loomer
Are you wondering what works best on your Facebook page? In this article, you'll discover how to find and interpret five valuable Facebook metrics that help measure the results of your Facebook marketing. Why Facebook Metrics?The typical Facebook marketer keeps close tabs on two main stats: Post Reach and Page Likes. While you should be conscious of these stats, they should not be central to measuring your marketing goals on Facebook. It's more important to understand the number of fans your posts reach, how many of those fans you engage and what types of clicks your posts receive. While Facebook's new and improved web Insights does share some great new information with page admins, you need to dig within the export files to find these useful stats. Accessing the ExportsBefore we get to the five metrics you should be checking, let's cover some basics on how to find them. From your Admin Panel, click on Insights.  Click on Insights within your Admin Panel to view your web Insights. Now click the Export Data button at the top right.  Click the Export Data button to view documents of data that aren’t shown in web Insights. You'll be given a dialog to tell Facebook what you want to export. It's a tad more confusing right now because Facebook is rolling out the new exports associated with the new web Insights.  Export either your page- or post-level data, choosing either the new or old reports. Go ahead and select the New export. You can keep the date range as the default, or feel free to expand it as needed. Now, download both the page-level and post-level data—you'll need to do each one separately. #1: Fans ReachedI'm listing this metric first because so many marketers obsess over it, but they don't know what it actually is. By now, you undoubtedly understand that you won't reach 100% of your fans with a single post. In fact, you may not even reach 15%. The typical marketer looks at the total post reach or organic post reach numbers and thinks it represents total number of fans reached. Then they divide that number by total number of fans to get their percentage of fans reached. Totally wrong! You find the number of fans reached in your post-level export file in column T of the Key Metrics tab: Lifetime post reach by people who like your page.  The number of fans reached with a post is found within the post-level export. You determine the number of fans you reach organically by subtracting the total in column V for Lifetime paid reach of a post by people who like your page from column T. #2: Engaged FansOf course, reaching your fans is only half the battle. The true measure of whether your content resonates with your audience is measured in part by engagement. While it's impossible to know how many users actually see your post, which is what reach attempts to measure, Facebook does tell you how many users click on your post. This is the starting point for reach. You know that anyone who clicked on your post saw it. Beyond that, you can't be sure of the level of engagement. Find the number of people who have engaged with your post in column W within the Key Metrics tab: Lifetime people who have liked your page and engaged with your post.  View how many of your fans engaged with a post within the post-level export. Now understand this isn't the number of people who commented, liked or shared your post (although that is included in this number). An "engaged fan" is anyone who clicks anywhere within your post or generates a story about your post, even if it doesn't result from a click. The final five columns of the Key Metrics tab in the post-level export are all related to your fans:
#3: Post Consumers/ConsumptionsThis is one of my favorite Facebook metrics, but it goes virtually unnoticed. A "post consumer" is a user who clicks anywhere on your post, regardless of whether it results in a story. This would include things like:
It's any click at all. A "post consumption" is the click itself. These totals are found in columns O and P of the Key Metrics tab in the post-level export.  Consumers and consumptions tell you how often your content is clicked. Note that there is very little difference between a consumer and an engaged user. Both include any click. The only difference is that when a story is generated without a click, it's included under engaged user, not consumer. I prefer the consumer metric because Facebook breaks this stat down into types of consumptions. This isn't the case with the engaged users metric. #4: Link ClicksThis metric is one of the main reasons I like the consumers stat so much. Link clicks is a type of consumption. The second and third tabs of the post-level export break down types of consumers and consumptions as follows:
One of your goals as a publisher is to drive traffic to your website. Therefore, the link clicks stat is extremely important to you. If the goal of your post is to drive traffic and it receives 100 likes without a link click, was it successful? Probably not. If you ignore this stat, you don't know that. Consider the link click metric a starting point. You should always cross-reference traffic numbers by using URL parameters or link shorteners to track the traffic from your posts. #5: Positive FeedbackFacebook has rolled out a new stat that is buried within the page-level export. It's not really a new stat, but it has been renamed. The page-level export is an enormous file with dozens of tabs. Six of the final seven tabs are dedicated to positive feedback:
These tabs used to be called Talking About This and Stories. In other words, positive feedback is measured by the comments, likes or shares (described as "links" in the export) generated by users while interacting with your page.  View positive feedback within the page-level export. While you can no longer track which posts, for example, received the most comments, likes or shares, this is still a nice stat to track when you evaluate the overall impact you make with your Facebook page. And it's also nice to counter that dreaded "negative feedback" with a little positivity. Your Turn It goes without saying that these aren't the only metrics and stats you should be tracking from within Facebook. Depending on your unique goals, you may use one or all of the metrics I've shared and you might track one or two more. The important thing is that you bypass vanity stats and begin to track relevant metrics that produce meaningful data you can use to fine-tune your Facebook marketing. What do you think? Do you use the data export feature in Insights? What stats do you think go largely unnoticed but have significant value? Let us know in the comments below! This entry passed through the Full-Text RSS service — if this is your content and you’re reading it on someone else’s site, please read the FAQ at fivefilters.org/content-only/faq.php#publishers. Five Filters recommends:
The post How to Analyze Your Facebook Metrics to Improve Your Marketing appeared first on TwitterToolsReviews. |
| Win Free Tickets to Social Media Marketing World 2014 Posted: 27 Jan 2014 03:00 AM PST By Phil Mershon
Social Media Examiner has worked hard to bring you our second physical conference. And we've come up with a fun way to get you involved. First, what is this event?Social Media Marketing World 2014 is the world's largest physical social media conference dedicated to helping marketers and business owners master social media marketing.
Presenters include Chris Brogan, Mari Smith, Michael Hyatt, Jay Baer, John Jantsch, Michael Stelzner, Amy Porterfield, Mark Schaefer, Steve Farber, Laura Fitton, Brian Clark, Lee Odden, Joe Pulizzi, Nichole Kelly, Pat Flynn, Joel Comm, Viveka von Rosen, Simon Mainwaring, Ted Rubin, Andrea Vahl and Cliff Ravenscraft, just to mention a few! Check out some of the brands presenting:
There will be 80+ sessions presented in 4 tracks spread over 3 days. Topics will include tips on Facebook, Twitter, Google+, LinkedIn, Pinterest, Instagram, social strategy, community management, podcasting, blogging and video marketing. We expect to sell out before the event starts on March 26, 2014. People attending represent large and small companies just like yours and some attendees are flying in from places like Australia, Brazil, Norway, United Arab Emirates, India, Peru, France, New Zealand, Israel, Panama, Venezuela, Canada and the United Kingdom.
How can you win tickets?
There are two tickets up for grabs and two ways to win: #1: Twitter EntrySimply click the button on the right or tweet what you see below for a chance to win one ticket: I want to win a ticket to Social Media Marketing World http://bit.ly/winSMMW14 via @smexaminer #winSMMW14
#2: Written EntryThe winner gets a free ticket, two free nights at the San Diego Manchester Grand Hyatt (courtesy of the Hyatt) PLUS a mention in the Social Media Examiner Newsletter (230,000+ subscribers)! Simply write about your biggest social media marketing challenge and why you should win a free ticket in the comments box below (scroll down). The judges—Mari Smith (social media speaker and trainer), Pat Flynn (founder, Smart Passive Income) and Mike Stelzner (founder, Social Media Examiner)—will select the winning entry. Their decisions are subjective and final. What you need to know:
We look forward to seeing your comments and tweets. Good luck! This entry passed through the Full-Text RSS service — if this is your content and you’re reading it on someone else’s site, please read the FAQ at fivefilters.org/content-only/faq.php#publishers. The post Win Free Tickets to Social Media Marketing World 2014 appeared first on TwitterToolsReviews. |
10. Tweepsmap
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