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- How to Run a Facebook Timeline Promotion: 6 Tips for Success
- 4 Pinterest Tools to Grow and Measure Your Pinterest Presence
- YouTube Live Streaming: This Week in Social Media
| How to Run a Facebook Timeline Promotion: 6 Tips for Success Posted: 26 Jan 2014 11:06 PM PST By Emeric Ernoult
Are you thinking of running a Facebook contest or promotion without using an app? Would you like to run a contest or sweepstakes on your Facebook page timeline? On August 27, Facebook made a major change to its promotion guidelines. Although you can run a promotion directly on your Facebook page timeline without using a third-party app, there are several factors to address before you decide to run your contest. In this article you'll discover six things to consider before setting up a contest on your Facebook timeline. #1: Know How You Can and Can't Collect EntriesFacebook's new promotion rules and the accompanying guidelines are pretty straightforward. You can collect entries by having users post on your page, message your page, comment on or like a page post and use likes as a voting mechanism. In other words, you can ask users to enter by posting a photo on your page or in the comments on your post, and then select a winner based on which entry has the most likes. You can ask users to enter with a message to your page, a post on your page or with a comment or like on your post, then randomly pick a winner. You can also ask users to answer a question and pick the first correct response as your winner. But you can't ask users to tag themselves in a photo they're not pictured in, ask users to share a post or ask users to post something on their own timelines or their friends' timelines. The promotion below is viewed as unauthorized by Facebook because it lacks any reference to official rules and it requires users to not only like the post but also share it.  This promotion doesn’t follow Facebook’s guidelines. #2: Follow ALL the RulesFacebook has loosened its rules, but there are still rules to follow! As stated in Facebook's Pages Terms: If you use Facebook to communicate or administer a promotion (e.g., a contest or sweepstakes), you are responsible for the lawful operation of that promotion, including:
Comply With Local Regulations In plain English, you must comply with all local regulations. For example, in France, you must register contest rules with a notary public. In Italy, you must use a server based in Italy to collect entries. In Brazil, sweepstakes are allowed in very limited cases. Your local laws still apply and not respecting them can cause you a lot of trouble. The promotion below would be illegal in most states or countries because there's no way for the page to verify that the participants are 21 or older.  This kind of promotion could not be run directly on your timeline. Create Official Rules You're still required to draft official rules for a contest or sweepstakes run on your timeline and you must let your participants know about them. Your rules need to state what prizes you're giving away, how winners will be selected and contacted, who can enter, etc. If you don't have a website to publish your rules on, host them as a PDF in your public Dropbox folder or on a tab on your Facebook page so you can link to them somewhere in your post and prove that participants had a chance to read them. Release Facebook From Liability Your contest or sweepstakes timeline post must contain the legalese associated with promotions on Facebook. There's been no change on that side and Facebook requires that you include the following:
You need to add the sentence in the second point somewhere within your post and further state that participants, by entering the sweepstakes or contest, fully release Facebook from any liability. You might think the legal language makes your post resemble a long disclaimer rather than a fun promotion, but you can't get rid of it. Sixt rent a car made sure they were in compliance with this promotion below.  Your contest and promotion posts have to contain the legalese associated with promotions on Facebook. #3: Beware of CheatersIt's difficult to verify legit entrants or votes for a contest or sweepstakes that's run on your page's timeline. Some participants create fake Facebook profiles to enter multiple times or to participate in vote exchange schemes that increase their chances of winning. If you run a quiz-type contest, remember that users can edit their comments. So it's next to impossible for you to know if an answer in the comments was correct when it was originally entered or if the user edited the answer after seeing other participants' answers. Whether you have 100 or 10,000 entrants, if your contest has unclear rules and you select a winner who's not a legitimate participant, you'll likely face disgruntled users. Make sure your contest attracts genuine participants and address any issues early and decisively. Cadbury did a great job of responding when they were alerted to fictitious entrants in their contest.  Cheating is often spotted early on by legitimate participants. When it is, the key is to address it quickly and appropriately. #4: Think About How You Select WinnersWhether you want to pick a random winner from among all participants, sift through comments to identify the first "right" answer or scroll through user posts to find the entry with the most votes, there's no native tool to help you select a winner and you'll have to invest some time in the process. If you have a small audience, this isn't too big of an issue. But if you gather a significant number of entries, you may still need a third-party application to help you pick a winner without spending too much time scrolling through hundreds or thousands of entries.  If you have several hundred likes on a post, picking a winner without a tool is complicated. Likes on a post are only displayed 50 at a time and you will scroll for a long time! #5: Consider the Value of Your PrizesWhether your page audience is big or small, the value of the prizes you offer through your timeline contest amplifies any potential troubles you encounter. For example, if you offer a $1,500 vacation to the Caribbean, your participants will watch very closely to see how you pick the winner, and they'll definitely scrutinize that winner to make sure it was a "fair" selection. If your selection process isn't clear or seems unfair as far as the other participants are concerned, you'll face a virtual "riot" on your page. On the other hand, if you're giving away two movie tickets valued at $10 each, your participants are less likely to care about the legitimacy of the winners. These examples are extreme. But the point is that a timeline contest can be a great choice to offer prizes of low value, even to a big audience. However, if your prizes are of high value, think twice before taking the timeline promotion path. #6: Evaluate the LimitationsThe biggest downside of timeline promotions is that they can't help you grow your fan base or collect information about your participants. For example, Facebook doesn't prohibit asking your participants to like your page when they enter, but you can't enforce that action from a timeline promotion like you can with many third-party app tools. Nor can you collect any data, including emails, without using a third-party app. Because many page owners use contests and promotions to increase their mailing lists, this makes timeline promotions a big no-go for them. On the other hand, if you're not looking to grow your fan base and you don't need to collect your fans' email addresses—you just want to entertain your existing fans—you can definitely consider timeline contests. Choose the Right Promotion for Your Business While timeline promotions present a lot of opportunity for businesses to engage with and reward their fans quickly and easily, they may not be the right answer for every contest. The value of prizes, the expected number of entrants, the process of selecting winners and the end goal of your business should all be taken into account when you weigh whether to run your contest on your page's timeline or to use a third-party app with a custom tab. What do you think? Have you considered running a promotion on your timeline yet? What will influence your choice to go directly on the timeline as opposed to using a third-party application? Share your thoughts in the comments below. This entry passed through the Full-Text RSS service — if this is your content and you’re reading it on someone else’s site, please read the FAQ at fivefilters.org/content-only/faq.php#publishers. Five Filters recommends:
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| 4 Pinterest Tools to Grow and Measure Your Pinterest Presence Posted: 26 Jan 2014 03:03 PM PST By Ian Cleary
Are you wondering which tools can help you grow your followers on Pinterest? In this article, I'll show you 4 tools to help you analyze and grow your presence on Pinterest. Why Pinterest Tools?The average Pinterest user follows nine brands and spends just over 15 minutes on the platform. That means to compete, you have to be able to serve up fantastic images, measure the impact of your efforts and connect with new followers on a regular basis. If you don't have a large budget to sink into your Pinterest strategy, integrating the time-saving shortcuts and functions of a few affordable tools can work wonders. Here are four tools worth consideration… #1: Monitor Your Analytics With TailwindWhile Pinterest provides some basic analytics to help you assess the performance of your Pinterest account, if you want more advanced analytics and the ability to analyze your competitors, Tailwind is a good application. Features
Setup There's a paid version of Tailwind, but you can start with the free version. Just enter your Pinterest username and select the Create Free Dashboard option. Note: Certain features we cover below, such as competitor benchmarking and measuring your ROI, are included only in the paid version of Tailwind.  Creating your free dashboard is easy. When you first log in, you'll see a screen similar to this.  The Tailwind menu. Because this is the screen for the free version, not all of the options are available in each menu section. On the left is the menu and on the right you see content relevant to the menu item selected. In this case, Your Boards is selected. Let's take a look at what each section offers. Track Growth Section The Track Growth section is where you view the performance of your Pinterest account. Click on Your Profile to see your follower growth and stats that give an indication of how well your content is doing. For example, you can easily see how many pins, repins and likes you've had on your boards and how each of these stats has increased or decreased over time. Below the graph are these statistics:
 Example of the Your Profile graphs.
On Your Boards, a breakdown of performance helps you determine which boards are most popular or are having the greatest impact. Use the arrows to sort the data in each column and focus on a specific stat such as Followers, Repins, Virality Score or Engagement Score. Click on any of the board titles to drill down further via the Pin Inspector and see the performance of all the pins on that board.  Sort the table by any column and click on any board to drill down and see detailed stats on the pins that make up that board. If you upgrade to a paid plan, Your Website will show stats and details on pins that are created directly from your website. These are mainly pins that other people create when they find something on your website that they want to share on their own boards. You can also view the trending pins from your website to see which images are most attractive to pinners.  Identify the best-performing images from your website. Engage Your Audience Section Explore this section to view details of your most engaging content and the audience that's sharing it the most. Trending Pins will show which images on your website are getting the most engagement on Pinterest and who is pinning them. Under Top Repinners, you see the people who repin your content the most, while Top Brand Promoters shows you the Pinterest users who mention you the most in comments. You can also see which of these users aren't following you. Use Influential Followers to identify the most influential people on Pinterest who are following your boards. These pinners are ranked by influence and show up according to the number of followers they have on Pinterest.  It's very useful to see which of your top repinners aren't following your boards so you can start engaging with those who have a large following. Optimize Content Section Use this section to identify trends and monitor the type of content that's resonating with your audience. What you learn here will help you recognize current interests and post content that continues to engage them. Find a detailed list of the most recently pinned images in the Pin Inspector. You can see the number of repins, likes and comments for each pin, then sort the columns to see what type of content works best. The Category Heatmaps provide a visual summary of the categories and boards that are performing the best. The size of the box indicates the volume of pins on that board, and the color indicates the level of action on that board (i.e., repins to pins). Darker colors mean more engagement. As its name suggests, Peak Days & Times will show the best (and worst) times and days for you to pin.  Are you focusing your efforts in the right area? Measure ROI Section If you connect your Pinterest and Google Analytics accounts, Traffic & Revenue will show referral traffic from Pinterest and the estimated revenue generated as a result of this traffic (assuming you have goals set up with values attached). The Valuable Pinners section lets you see people who pin content that drives traffic to your website. If these are influential people, follow and engage with them to encourage more sharing.  See who drives traffic to your site. Competitors Section This is where you perform benchmarking of your Pinterest account against your competitors' and see how you compare with regard to followers, pins, repins and more. With Competitor Benchmarks and Competitor Intelligence, you can compare the performance of your Pinterest profiles or the breakdown of pinning from your websites.  Compare the volume of pinning from a competitor's website to yours. Summary If Pinterest's baked-in analytics don't provide you with enough detail and you want competitor analytics, Tailwind will help you monitor your analytics and gain valuable insights into how you can grow your presence on Pinterest quickly. #2: Monitor Your Competitors With PinAlertsPinAlerts helps keep you informed of any items that are pinned onto your boards from your site. You can even track when images are pinned from your competitors' websites. Features
Setup To register an account for alerts, provide your name, email and website URL. When you log into the account, you immediately see the Add screen where you enter the websites you want to track (e.g., your own website and/or your competitors' websites).  Enter a list of competitors' websites separated by commas. This is also where you decide how often you want to receive alerts about pins:
 Tell PinAlerts how often to send you alerts for each website. The alerts you get will look like this:  Example of the alerts delivered by email. These alerts are particularly useful if you want to grow your following on Pinterest. As you find people who pin content from a competitor or who pin content relevant to your brand, you can use the live Pinned By link to visit their profile and follow them. You can also click on the Board Name link to find out where they're pinning the image and follow the board. It's very likely they'll follow you back. Here's an example of a board that Kim Garst's image was added to. The owner of this board has 717 pins and over 3,000 followers so she's a good candidate for me to follow and build a relationship with.  Example board where a competitor's content was added. Summary PinAlerts is a simple but useful application that lets you keep an eye on who is pinning content from your competitor's website. Use the alerts to find out what content is popular and find new followers. #3: Sync With Facebook Using PinvolveIf your brand already has a thriving Facebook fan base, it makes sense to let your fans know about your Pinterest boards. But sometimes a status update and link don't do the trick. Pinvolve is an application that installs on Facebook to display images from your Pinterest boards right on your Facebook page. Features
Setup Go to Pinvolve and click on the Free Get Pinvolve Now button and select the Facebook page you want to add Pinvolve to.  Select the Facebook page you want Pinvolve added to. Now you configure the tool with your Pinterest username and the email address associated with your Pinterest account. Select the Pinboard you would like to display. Recent Pins will display the most recent items pinned to your boards. If you enable Pin Sync, anything you pin on Pinterest will automatically post on your Facebook page. You can choose which board will be synced, the maximum number of pins that will post on any given day and if you want to be notified when a sync occurs. Pinvolve also supports Instagram.  This is the only configuration you need for your account. Setting up your account is easy and you can change the settings at any time via the Settings option on the Pinterest tab. When you view Pinvolve on Facebook, the header image includes your logo, company details, a Follow button for Pinterest and a Tweet button. Underneath the header are tabs for Pinterest and Facebook, as well as a link to the Settings. Select the Pinterest tab to show a list of everything that was recently pinned to your Pinterest account.  View the recent pins from your Pinterest account. Switch to the Facebook tab to view image posts from your Facebook timeline. Pinvolve displays the images in a fashion similar to Pinterest, which makes it easy to view. Regardless of which tab your fans are viewing, they can pin, tweet or share anything they see. For example, people can easily pin items to their Pinterest or Facebook accounts.  Fans can browse through images and either pin, tweet or share them from your Facebook tab. Summary Pinvolve is a great application that lets you increase the visibility of your pins to your Facebook audience. If they're also Pinterest users, the app lets them scan through and repin your Pinterest posts without leaving Facebook. Very useful! #4: Improve the Images You Share With Pinstamatic If you want to be successful on Pinterest, good imagery is a must. Since we're not all graphic artists, tools that make it easier to design great images help even the playing field! Pinstamatic uses standard templates to "make boring data pretty"—especially text. This tool lets you turn quotes, location links and even websites into attractive images for pinning. Features Create a variety of Pinterest images using 8 different templates to share:
Setup To get started, go to Pinstamatic, select the type of image you want to create from the menu at the top of the screen, enter the appropriate details to create your image, then preview and pin it.  The menu at the top provides quick access to create a range of different pins. Here are some examples of images you can create. Website Snapshot Enter in a website address and Pinstamatic will generate a pinnable snapshot of the full web page. If it's a very long page, you might want to crop a bit off before pinning it. This is a great way to curate a board of your favorite websites. Quotes Enter your quote text, add the author if you like, then select the format that matches how you want the quote to appear. There are 12 different styles to choose from so each quote can have its own look and feel. Quoting someone on Pinterest has never been easier.  Enter your quote text and choose how you want it to look. Twitter Profile Enter the username for a Twitter profile and automatically create a nice Twitter profile image to pin. Now you can share a board of Twitter profiles for your staff or your favorite Twitter users.  A pinnable Twitter profile image includes the user's bio and latest tweet. Photo Filter or Caption Upload any picture and you can either apply a filter to the image to make it stand out or add a caption over the top and/or bottom of it. You can select your image from a variety of sources, including from a personal photo album on Facebook, Flickr or your computer's camera.  Select pictures from a variety of sources. If you want to select a filter for your image, there are 17 to choose from.  A good variety of filters are available. Or you can add a caption to the top and/or bottom of your image. The caption text is overlaid so make sure it doesn't interfere with what's in the image or it might be hard to read.  You can add a caption to any image. Other Image Options
 Now you can share a song from Spotify on Pinterest. Summary To be successful on Pinterest, you need creative images. Pinstamatic helps you turn out engaging, pinnable images with ease. Bonus Tools Here are two other useful tools for creating imagery for Pinterest that deserve a mention. Quozio lets you create images related to quotes and it offers 37 different formats to choose from. It's very simple to use. Just enter in a quote and its source, then pin it.  Choose from a variety of quote style formats. When you pin the image, it links back to Quozio by default, so you'll probably want to change the link to drive users back to your site.  Once you pin your quote, edit it to change the source from Quozio to your own site! Fotor is a cross-platform photo-editing application that provides a lot of great functionality for editing images and it's completely free. While you can't pin your images from inside Fotor, you can do fantastic editing on your pictures before you share them out on Pinterest.  Fotor provides a wide variety of free editing functionality for you! Final Comments The tools we covered here are either free or low-cost. They let you measure success, improve your images and increase visibility of your pins. Any one of them can help you maximize the benefit of using Pinterest for your business. What do you think? What tools do you use with Pinterest? Do you see value in the tools we covered above? Leave your questions and comments in the box below. This entry passed through the Full-Text RSS service — if this is your content and you’re reading it on someone else’s site, please read the FAQ at fivefilters.org/content-only/faq.php#publishers. The post 4 Pinterest Tools to Grow and Measure Your Pinterest Presence appeared first on TwitterToolsReviews. |
| YouTube Live Streaming: This Week in Social Media Posted: 26 Jan 2014 07:47 AM PST By Cindy King
What's New This Week?YouTube Rolls Out Live Streaming for All: "Now, all YouTube channels that verify their account and are in good standing will be able to live-stream video to the world."  "To give you even more ways to connect with fans, you can now launch a Google+ hangout on air directly from the YouTube Live Events manager." Facebook Updates Custom Audiences to Advertisers: The "update to Custom Audiences lets retailers measure sales lift, analyze their campaigns and as a result, allocate budget to where they're seeing the most success—all without the need to work with a third-party measurement partner."  "These reports provide advertisers with overall information about sales lift from their Custom Audiences ad campaigns, but do not provide information such as purchasing profiles or data on individual customers." LinkedIn Introduces a New Way to Search for Influencer Content: LinkedIn introduces "a new and easy way to discover Influencer content—directly from the search box." Twitter Announces Promoted Accounts in the Timeline: "To help make it even easier for users and businesses to connect," Twitter has "been running a test that displays account recommendations on iOS and Android devices. These recommendations leverage tweets as a call to action and display natively in the home timeline."  "This option is available in addition to the existing promoted accounts format that runs within the Who to Follow section." Facebook Rolls Out Donate to Nonprofits: "A new feature called Donate that lets people contribute directly to nonprofits through Facebook. The Donate feature will appear beside posts in the news feed shared by participating nonprofits and at the top of their Facebook pages."  "When people click Donate Now, they can choose the amount, enter their payment information and immediately donate to that cause." Tumblr Introduces Improvement to Mobile Apps: "Now you can sort your search results. You can download for iOS or Android."  "Now you can take control of your life." Facebook Tests a New Way to Watch Promoted Videos in the News Feed: "This week, a small number of people will see video ads for the new film Divergent begin playing as they come into view in the news feed on mobile and desktop." Weekly Marketing TipHere we bring you weekly marketing tips from Michael Stelzner, founder of Social Media Examiner: Other MentionsIntroducing Social Media Marketing World: 60+ pros help you master social media marketing! Join Chris Brogan (co-author of The Impact Equation), Mari Smith (co-author of Facebook Marketing: An Hour a Day), Michael Hyatt (author of Platform), Jay Baer (author of Youtility), John Jantsch (author of Duct Tape Marketing), Amy Porterfield (co-author of Facebook Marketing All-in-One for Dummies), Mark Schaefer (author of Tao of Twitter), Michael Stelzner (author of Launch) and experts from more than a dozen brands as they reveal proven social media marketing tactics at Social Media Marketing World 2014—Social Media Examiner's mega-conference in beautiful San Diego, California.
What do you think? Please share your comments below. This entry passed through the Full-Text RSS service — if this is your content and you’re reading it on someone else’s site, please read the FAQ at fivefilters.org/content-only/faq.php#publishers. The post YouTube Live Streaming: This Week in Social Media appeared first on TwitterToolsReviews. |
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