TwitterToolsReviews |
- 15 of the #Best #Twitter Directories for #Growing Your #Network
- How to Use Facebook to Sell Your Products and Services
- How to Sell on Facebook Using Images
- 75 way to get more Twitter Followers
- 26 Tips for Overcoming Bloggers Block
- 5 Ways to Increase Fan Page Engagement With Facebook Games
| 15 of the #Best #Twitter Directories for #Growing Your #Network Posted: 11 Feb 2014 02:07 AM PST
Twitter directories are great places to search and find new Twitter users to follow based on your own interests. Not only are twitter directories great for finding new people to connect with, they are also great promotion tools that you can use to build targeted awareness for your Twitter brand. In this post I list the best Twitter directories where you can search people with similar interests and submit your Twitter profile to get listed and get more Twitter followers. This post has recently been updated and contains the best twitter directories for building your twitter brand in 2013. Twitter DirectoriesThe 15 twitter directories listed below are in no particular order, and each features a brief description of what to expect if you click through to each link. 1. Connect.meConnect.me is a people discovery tool that allows you to expand your network and deepen the relationships within your existing network by “vouching” for other people on Twitter, Facebook and Linkedin.
2. First Issue (Book Trade People)First Issue is a directory of hundreds book publishers and others in the book trade who are using Twitter. 3. Just Tweet ItJust Tweet It is a directory of Twitter users sorted by categories. Good way to find new people to follow or list your name to let people find you.
4. Legal BirdsLegal Birds is a list of legal professionals on Twitter such as lawyers, law librarians and academics. 5. TwitaholicTwitaholic is a Twitter directory that sorts all users by the amount of followers they have. Want more Twitter followers? Check out this epic article to discover 50 ways to get more followers. 6. Loaded Web (Local Twitter Directory)Loaded Web is a Local Twitter directory
7. Local TweepsLocal Tweeps is a local Twitter directory for the US, Canada, and the UK.
8. Tweet FindTweetFind is a free Twitter yellow and white pages directory. Created to help people find new twitters to follow and a place where people can add their own Twitter accounts to a Twitter directory for free.
9. TwellowTwellow is the Twitter yellow pages. Browse through Twitter users to follow them or list yourself to get more followers. As you can tell from the graphic below this directory features millions of profiles so it is a great place to list your twitter brand so you can gain extra exposure.
10. TweetSocialTweetSocial is a Twitter Directory that does not get a ton of traffic but is still worth adding your profile to if you want to use every avenue to build your following.
11. TwitterPacksTwitterPacks. A site where the community recommends fellow Twitter users by topic of interest or geographical area. 12. TwollowTwollow is a keyword based platform for finding and building a Twitter market.
13. WeFollowWeFollow is a user powered Twitter directory. It displays and categorizes Twitter users according to tags and lists users based on the number of followers they have.
14. TwibsTwibs the place to find businesses on Twitter.
15. TwibesTwibes is a collection of Twitter Groups that you can add yourself to.
Bonus Twitter Directory: TwopChartsTwopCharts is a Twitter Directory that gets an honorable mention because although it does not enable you to add yourself it does undertake the task of organizing Twitter users by language and city. This tool is useful for discovering and connecting with Influencers in your city. Directories like Twopcharts are why it is important to get your numbers up if you want to gain visibility in your city. ConclusionAdd yourself to these Twitter directories and over time you will enjoy a gain in followers as others follow after you and do the same. Want More Followers? Check out the powerful service Grow my Twitter Network and my article about how to get more Twitter followers fast!  The post 15 of the Best Twitter Directories for Growing Your Network appeared first on GrowYourTwitterNetwork. The post 15 of the #Best #Twitter Directories for #Growing Your #Network appeared first on Make Money Online With Twitter Marketing. |
| How to Use Facebook to Sell Your Products and Services Posted: 10 Feb 2014 07:46 PM PST By Christian Karasiewicz
Or maybe you've wondered if you should start a store on Facebook… Many businesses are using Facebook to sell. Check out these three ways your business can leverage a Facebook page to sell products and make it easier for your customers to buy from you. #1: Create a Seamless Store Experience on Facebook With a Landing Page AppBefore you start selling on Facebook, you'll need to create a Facebook page and not a Facebook profile. Using a Facebook page for business not only keeps you in compliance with Facebook's Terms of Service, but also affords you additional benefits that aren't available with profiles. For instance, with a page you can add a custom tab using a Facebook landing page app so you can build an online store. The benefits of using third-party landing page apps. Most landing page apps can be easily installed and are packed with features so you can build and manage your store in no time.  Sell products on Facebook using a Facebook landing page app. With a landing page app, you can have a store that looks slick and professional, even if you're not a designer or coder. And it's easy for your customers to use, whether they're shopping on a desktop or from their mobile device. You can customize the look and feel of your Facebook store. Change colors, add a logo and adjust the layout of your products until your Facebook store closely resembles your website. Outside of creating the look and flow of your shopping cart, securing your transaction data with an SSL certificate is equally important.  An example of a Facebook page without a valid SSL certificate. While they can be expensive (upwards of $70 or more per year) and difficult to install on their own, most third-party landing page tools include an SSL certificate. They even install it for you, so all you have to do is create your store, add your products and associate your store with a Facebook page. Now that we've gone over some of the benefits of using third-party landing page apps, let's talk about a few you can use to sell products on Facebook. Sync a store with ECWID's Ecommerce Widget. ECWID is a no-cost to low-cost way for business owners to add shopping functionality to their Facebook page and website.  ECWID syncs with your website store to put your products on Facebook. ECWID offers a full list of features, but here are some of the more notable ones:
In just a few steps, you can add an online store to your Facebook page, customize it and begin selling products on your Facebook page. Here's an example of a Facebook store created using ECWID.  An example of ECWID installed on a Facebook page. ECWID offers a great time-saving feature that allows you to sync your products between your website and Facebook page. Update multiple product catalogs on your website, and your customers immediately see the same thing in your Facebook store. Couple that with an intuitive checkout process for your customers, and you have a valuable tool for selling products with ease on Facebook.  An example of the checkout process on a Facebook page using ECWID. ECWID offers multiple versions of their online store. Depending on how many products you have and the features your business needs, there's an option for everyone. To get started, install a basic store and when your business grows, move up to a paid plan. Import your existing online stores to Facebook with StoreYa. StoreYa is another alternative. It has a free plan that gives you the ability to add 50 product SKUs, whereas ECWID's free plan lets you add 10.  An example of an Amazon shopping cart on Facebook created with StoreYa. What differentiates StoreYa from ECWID is StoreYa's data integration feature. This feature allows you to import your products from over 23 popular store platforms such as Amazon, Shopify or WooCommerce. If you don't have a store on any of these platforms, you can use a CSV file to manually add products. If you have hundreds of products in different colors and sizes, this is a big time-saver. StoreYa also includes the ability for businesses to have different stores and store managers. This is helpful if you run a business that has a chain of stores, each with its own Facebook page and page admin. Once you've imported your products, StoreYa has a set of marketing tools that can help you get your customers involved and sell more products on Facebook.  An example of StoreYa marketing tools for your Facebook store.  StoreYa Instagram gallery. While you'll need one of their paid plans to take advantage of their marketing tools, the amount of time you save by having everything you need to sell products on Facebook in one place might outweigh the cost. Integrate complete Ecommerce with Bigcommerce. Not only does Bigcommerce give you control over your storefront, store management and marketing features, but it also uses built-in SEO to help you with improved search placement.  An example of Bigcommerce added to The Home T’s Facebook page. Once you're set up, use the Bigcommerce SocialShop to install a landing page app and add your products to your Facebook page. A big plus you get from Bigcommerce is the apps they offer to let you integrate MailChimp, Constant Contact, SurveyMonkey and other platforms into your store. While Bigcommerce can cost a little more than other ecommerce solutions, they make up for it with their excellent customer service and the fact that they don't charge transaction fees. Drive traffic to your retail shop with ShortStack. While ShortStack won't let you create a store on your Facebook page, you can use it as a marketing tool to display your products to fans and drive Facebook traffic back to your retail shop.  Examples of different ways to use ShortStack. While this may not seem like an optimal way to sell products on Facebook, remember, it can be a great promotional tool. If your customers tend to visit you from phones or tablets instead of desktops, ShortStack has you covered with landing pages that display on mobile devices. Simply post a link to your landing page in a status update to drive customers back to your retail shop. Third-party landing page apps make it easy for you to set up a storefront on Facebook. #2: Promote Products or Campaigns With Your Timeline Cover PhotoIn addition to selling products through a shopping cart on your Facebook page, you can now use your timeline cover photo to market and sell products to fans.  An example of Mari Smith using her timeline cover photo to drive product sales for her Inner Circle product. Remember to include a direct link to your product in the image caption so fans who are interested don't have to hunt for it on your website.  Share a link to the sales page in the caption section of your timeline photo to make it easy for your Facebook readers to find you. Besides uploading a new timeline cover photo that will show up in your fans' news feeds, you'll also want to promote the link to your product from time to time.  How to get the URL of your Facebook timeline cover photo. To do this, simply click your Facebook page's timeline cover photo, copy the URL in your browser's address bar and share it with fans in a status update. Don't ignore this simple way of using your timeline photo to get your product in front of your Facebook audience. #3: Share Product Links in Your Facebook Status UpdatesWhile this may not be the most glamorous way to sell products on Facebook, it does work and you have a few options to use. Post a link to your product. First, you can post a link to your product as a status update. Make it easy for customers to get to the product you're advertising and to drop it into their cart and check out. Use a deep link that takes fans straight to your product, not just your website. Be sure not to make the mistake of displaying a product with no link. This can lead to a high abandonment rate in your shopping cart. In the image below, UnMarketing is using Facebook to sell their book.  An example of UnMarketing selling their book listed on Amazon. Use the embedded post feature. Second, you can use the Facebook embedded post feature to embed your public Facebook posts outside of Facebook. Post a status update that includes a link to your store or a product and embed it on a blog or a website.  An example of embedding a Facebook post. When your readers click a link included in a Facebook embedded post, they are taken directly to your product or to your Facebook store, and can check out from your store on your Facebook page. By sharing your product links in your Facebook page updates, you're likely to drive more traffic and make more sales. Selling Your Products on Facebook Regardless of whether you use just one of these methods or combine them, remember that you cannot just set up a store and expect customers to flock to it. Be sure you test it and have proper marketing ready to go. Before you post any links to your Facebook store, create a focus group or invite some of your best customers to try out the process before you push it live to everyone. Have product images ready to post on your Facebook page, add a new timeline cover photo to advertise your store or specific products and publish a status update to let your fans know that you've added a store to your Facebook page, so they can check it out. And don't overlook leveraging other social networks such as Twitter, Pinterest or Instagram to market your store to users on those networks. What do you think? Have you used any of these tactics or tools to sell on Facebook? What else have you had success with? Let me know by leaving a comment below. This entry passed through the Full-Text RSS service — if this is your content and you’re reading it on someone else’s site, please read the FAQ at fivefilters.org/content-only/faq.php#publishers. Five Filters recommends:
The post How to Use Facebook to Sell Your Products and Services appeared first on Make Money Online With Twitter Marketing. |
| How to Sell on Facebook Using Images Posted: 10 Feb 2014 01:09 PM PST By Kristina Allen
Are you looking for ways to increase revenue with Facebook? In this article, you'll discover six ways to use graphics on Facebook and how other ecommerce brands are using them to boost online sales. Why Images?According to Lab42, the number-one reason people like a Facebook page is to receive a discount or other promotion. If you want to drive online sales for your business, images and graphics that feature discounts and promotions are an engaging way to give your Facebook fans what they want.  The biggest incentive for liking a page on Facebook is to receive discounts. Image source: Lab42 #1: Offer Promo Codes for Holiday SalesWhether you offer a big Black Friday discount, a 10% Off discount or a Buy 2 Get 1 Free offer, consider creating an engaging graphic to promote your discount or sale. Be sure to include a promotional code so you can track revenue from your campaign. When you post the image to your Facebook timeline, use a clear call to action in the copy of the post so your fans know exactly how to complete their purchase. Here's an example of a promotional graphic Diamond Candles put out for their Labor Day sale:  Diamond Candles posted a holiday-specific offer on Facebook to boost sales. Holidays like Thanksgiving, New Year's Day and even Labor Day are a great time to promote sales and discounts to your Facebook community. And an appealing graphic draws attention to the promo code for your special holiday offer. #2: Reward Fans Who Tell a FriendCreate a graphic that tells your fans you'll unlock a special promo code IF your image receives a certain number of shares. If you don't have a very big fan base and/or you don't receive a lot of engagement on your Facebook page, require fewer than 100 shares to unlock the code. Because only people who already engage with your page are likely to see your updates, you might want to kickstart engagement with a promoted post. The good news is this type of promotion helps you increase organic engagement so you won't have to pay to promote your next offer! Rent the Runway used a Share to Unlock promotion that gave sharing fans early access to their Fourth of July sale.  Rent the Runway posted a Share To Unlock A Sale promotion on Facebook. While they drive revenue for the company, one additional bonus of Share to Unlock promotions is that they increase engagement with fans and build brand awareness with friends of fans. #3: Show Off Product FeaturesThe saying, "If you've got it, flaunt it!" applies to Facebook marketing perfectly. Your Facebook page is a great place to show off the best features of your products! Create a graphic to capture your fans' attention and point out the features of your product that aren't immediately visible. Post the image and include a call to action with a direct link to the product in your online store to make purchases as easy as possible. Fitness fashion brand Ellie used a graphic to point out some of the best features of their fitness tank, while encouraging fans to buy the top in the post message.  Ellie shows off product features in a Facebook graphic to increase customer interest. In a brick-and-mortar location, your sales team can explain the best features of any product to potential customers, but online your images and graphics should do the talking—and selling! #4: Give a Free Gift With PurchaseOffering a free gift with purchase may be one of the oldest promotions in the book, but it's stuck around because it's a very effective revenue-generating tactic. Create an appealing graphic to offer a free gift that's relevant to your target audience. For example, this free Greenies jar offer from PetSmart is popular because it's promoted to people who already purchase Greenies products.  PetSmart shows off a Free Gift with Purchase promotion on Facebook. If you have a large fan base, use custom audiences to make sure the right people see your offer. The right photo and clear graphics can make your free gift offer stand out. #5: Countdown to a DeadlineA Countdown promo keeps your fans hyper-engaged for an extended period of time. Create a graphic that reveals, for example, a 24-hour sale on a different popular product from your ecommerce store each day for 10 days. The smart marketers over at MarketingProfs used this tactic to boost sales from their ecommerce store in a countdown to their B2B Marketing Forum event.  MarketingProfs uses an extended promotion to keep fans engaged over a specific period of time. Excited fans will visit your Facebook page to find each day's image and you'll see a boost in revenue from Facebook for 10 days straight. Cool graphics help keep fans interested in the countdown and contribute to its success. #6: Promote a Limited-Time OfferA fan saying, "Oh, I'll do that tomorrow" is your worst enemy when it comes to Facebook promotions. An image that promotes a limited-time offer helps create the sense of urgency needed to drive sales NOW.  Rent the Runway uses a Limited-Time Offer promo to drive sales. The use of images when promoting Limited-Time Offers encourages your customers to take advantage of your promotions when they first see them. Conclusion According to Ragan, image posts receive 53% more likes, attract 104% more comments and see 120% more engagement that other posts. Combine the power of image posts with the draw of a sale or discount and you'll see increased online revenue. What do you think? Are you using images and graphics to generate online revenue from Facebook? What successes or tips can you share? Please leave your questions and comments in the box below. This entry passed through the Full-Text RSS service — if this is your content and you’re reading it on someone else’s site, please read the FAQ at fivefilters.org/content-only/faq.php#publishers. The post How to Sell on Facebook Using Images appeared first on Make Money Online With Twitter Marketing. |
| 75 way to get more Twitter Followers Posted: 10 Feb 2014 01:09 PM PST
This mission of this article is to provide you with the best tips on the Internet to help you get more Twitter followers. The tips in this article can help you turbo boost your Twitter following and take your Twitter brand to the next level. This article covers strategies you can apply to grow your Twitter network both online and off. These powerful tips for building a strong Twitter brand can attract literally tens of thousands of followers! If you want more followers for your Twitter account leave a comment with your Twitter username and let us know your favorite tip for getting more Twitter followers. 1. Upload a Real Photo of YourselfUse your actual face shot to show your identity. Even though digital communication is increasingly becoming the order of the day, people are social creatures who prefer connecting to people they can easily identify. People are more likely to respond emotionally to the real human face. 2. Create an Interesting BiographyYour biography should be thought provoking and most importantly factual rather than a work of fiction. Your bio box should include a description of who you are and what you do. This helps you create a professional look even before anyone relates with you. 3. Reply to Tweets PubliclyAlthough replying with a private (direct) message is quite easy, when you do this other people will be unable to see your response. If you rarely reply publicly on your twitter profile, people may think that you are unsociable. Keep your Twitter conversions public and this will help you build a reputation as a savvy Twitter user and attract new followers to your profile.
4. Follow Experts in Your NicheMake sure you follow people and companies that have a solid position in your niche. Following the right people is a sure way of getting noticed especially when you start a dialogue or reply to them. In addition, following experts in your niche is a sure way for you to learn important tactics from them. On the other hand, most network marketers look into the followers list of experts when they want to follow people with similar interests. 5. Focus on Helping OthersPeople join twitter in order to share ideas, interact with people who have the same interests and engage in interesting conversations. Anyone who is on board only to make money from their followers will be doomed and failure and ridicule. Twitter users are smart and they can easily tell if you are there to have a conversation or if you have been blown there by the winds of business.
However, you can still promote your business on Twitter. For instance, for every 20 non-promotional, informational and useful tweets you can have room for one that promotes or sells your business. A smart way to promote your business is by creating blog posts that help your audience and introduce people to your business in a non-pushy way. Since the main purpose of twitter is to communicate and socialize, it is vital to do less selling and more branding. This will create more trust and respect from the people in your network. For more promotion tips check out these 15 Twitter promotion ideas. 6. Don’t Post Cryptic TweetsIt is very important to ensure that everyone can understand all the tweets you post. This is a sure way of ensuring that all your followers feel like they are part of your tweets and conversations. Take advice from Nietzsche:
7. Create a Compelling First Impression
This is vital especially for people who first discover you and are deciding whether to follow you or not. Since they want to know more about you make sure they get a great first impression. If you are managing a business page, there is a good chance you or your employer will want to use the company name for the name field of the Twitter profile. But just because you use the business name for your Twitter account does not mean that you should not give the profile personality. Use the bio field and / or background to identify the actual human(s) responsible for tweeting. If multiple people manage one account use cotags with initials and a high hat to identify who is tweeting what. Since my name is Garin Kilpatrick if I was tweeting on an account managed by several people I would add the cotag ^GK to the end of my tweets. The more personal you can make your profile the more people will be to connect and communicate with you. It’s important to note that twitter does not display search results for people who do not have a complete user bio, real name and username. 8. Include Your Location
Just like a bio or face, including a location makes you a real person. Be general if you are uncomfortable giving the exact directions to your office or home. For example saying that you live in northern London is good enough. The more specific you are about your location the more it is that people from the area around you will find and follow you. 9. Use the Twitter Search ToolYou can easily use Twitter search to find other people who tweet about the specific terms that you are interested in.
For instance, if health is your area of interest, you can search fitness, exercise or diet. You can say “Hi” and follow people who share the same interests as you hoping that they will follow you back. 10. Offer Great Resources to Your FollowersBe resourceful, helpful and supportive by helping your followers find appropriate answers to their questions. You gain your followers trust by sharing helpful information. Once twitter users learn that they can benefit from your tweets or in any other way, they are more likely to follow you and keep track of your activities on twitter.
11. Do Not SpamDo not send irrelevant or pushy private messages to your followers. The last thing you want to be considered is a spammer. Frequency of posts is another thing associated with spammers. Although frequent tweets will likely do you more good than harm, spacing those tweets out will help you avoid being labeled a spammer and get you better results by connecting with more people over time. You will lose followers if you are spamming. 12. Create a StoryEveryone loves stories. Creating interesting and well structured stories is a sure way of earning more followers since people are bound to follow them. You can create engaging stories about yourself of your business using tweets, photos, and videos. Creating anticipation and excitement is the winning formula. 13. Participate in #FollowFridayThroughout the week keep track of the people who retweet and make a positive impression on you and reward them with a #FollowFriday recommendation. More often than not people you recommend for #FollowFriday will return the favor. 14. Write Killer HeadlinesKiller headlines are a sure way of grabbing peoples’ attention. This will help you increase your twitter following and the number of clicks on your tweets. For some awesome headline tips check out this post about mind-blowing headlines. 15. Stay Positive and Avoid NegativityNowadays twitter is full of complains and negative tweets. Posting negative tweets will put off some of your followers and cause people to unfollow you. 16. Adopt a Different ViewBlog posts that take a different or unique angle to the normal provoke lots of comment which shows that they are doing well. Although in most cases it is quite easy to go with the flow, it is vital to adopt a unique line of thought which will make you stand out from the rest.
17. Analyze and OptimizeAnalyzing what your followers respond to will give you a clear path that you should follow in terms of what you should change and important aspects that you should focus in order to build a large and strong twitter following. A twitter audit will help you balance your original tweets, replies, and retweets. For more on this topic check out our post about 10 Awesome Twitter Analytics and Visualization Tools. 18. Always Introduce Yourself SubtlyOnce you follow someone new, be sure to brows their feed in order to find a tweet that you can respond to immediately. This will make them see that you are active and paying attention and hence they are more likely to follow you back. 19. Build Trust and Familiarity With Your FollowersPost educative, interesting, and legit stories which can be in terms of lessons and tips. Most people following you are more likely to retweet your content or even suggest you to other users. Building trust and familiarity makes it easy for twitter users to reach out to you. 20. Buy Twitter FollowersThe fastest way to get new followers is by buying them. If you want to buy followers I recommend the service: Grow My Twitter Network.
21. Do Not Follow People AutomaticallyYou should never follow people automatically without investigating who they are. This increases the risk of following spammers who may hurt the credibility and authenticity of your entire twitter profile. Brand yourself and your twitter channel. Fill out your bio and add a professional head shot to your twitter account. This will help you express who you are and how your business can help consumers (followers). Conveying your personality accurately on twitter will help you appear authentic. This will help you convey the same into your voice, tone and content shared. This is an effective way of making you unforgettable in the eye of your followers. 22. Ask a QuestionThe beauty of twitter is true engagement which can be effectively stimulated by asking questions. This will create interaction as your followers try to respond to your questions. You should treat your twitter home feed like a chat room. Drop in viable ideas Everyone loves picking up new ideas and developing new solutions. Twitter is a great platform to connect with like-minded individuals and develop interesting ideas collectively. Join twitter group chats This is an excellent way of connecting with people and building more meaningful and deeper connections. On the other hand, such chats are very helpful to anyone blogging professionally or personally. Such discussion are usually held once a month or once per week. Ensure that you join appropriate chats where you will not feel out of place so as to participate by saying interesting and relevant things. As a result other twitter users will notice and follow you. 23. Follow Those Who Follow YouThough it is beneficial to have a large twitter following, it is also vital to follow those who follow you. In addition, their followers will see that you are an active and fair twitter user and are probably going to follow you as well. The give and take aspect of twitter is what makes it very unique, therefore, be sure to return favors. 24. Reply as Fast as PossibleTwitter is a real-time social network and the faster you can reply to people the realer you will be to them. Money likes speed. People like doing business with people they know they can quickly and easily contact if they ever need support.
25. Leverage Your Other Social Media ProfilesLink to your Twitter profile from your other profiles across the web. Facebook, YouTube, LinkedIn, etc. On your Facebook page include a link to your Twitter profile in the Websites section. On YouTube you can link to your Twitter profile in your bio, and in the description section for videos. You can also mention your Twitter username in your videos, or watermark it as text on top of the video. 26. Link to Your Twitter Name in Your Email SignatureWith every email you send you have an opportunity to link the recipient(s) of your Twitter profile. I use a cool email signature service called WiseStamp that includes a twitter icon in my email signature. If you don’t want to use wisestamp to include an image link you can simply use a text link that says you should follow me on Twitter here. 27. Tell People They Should Follow You On TwitterDustin Curtis did a twitter experiment on his blog and found that when he said:
his click through rate improved significantly.
28. Tweet Awesome ContentIf you can get more retweets you can get more followers. Every retweet you get should help you net a few new followers. How many new followers a retweet gets you depends on who retweets you. Share awesome content you will get more retweets, and more followers. When people visit your Twitter page and see that you are tweeting awesome content they will see the value in following your stream, and will be more likely to follow you. Not sure where to start for awesome content? Check out my awesome content Twitter list. 29. Ask Your Followers to Retweet YouAsk your followers to "Please RT" your best content. Saying please has been proven to get better results. I have tested this out and it really does work. Every retweet usually leads to a few new followers, depending on how many followers the person who retweets you has. Check out my article about how to get more retweets for more tips that will help your tweets go viral. 30. Create Targeted ConnectionsTweetAdder is a ridiculously powerful Twitter marketing and connection building program. I have used TweetAdder to build tens of thousands of relevant connections and I highly recommend it. I created a comprehensive TweetAdder guide explaining in detail which features of the program are useful, and how to use them for maximum effect. 31. Reach Out to Your New FollowersThis can be something as simple as an automatic bubble tweet saying hello. Even just using TweetAdder to send a message saying “Hi, thanks for following” to introduce yourself to new followers will help you keep more of them. Use auto-dm’s with caution; don’t use them to send a spammy link, instead try to spark a real conversation and connection with a friendly hello. I recommend against using TrueTwit Validation because many people would sooner unfollow you than going through the cumbersome process of validating you as a “True twit.” 32. Carefully Include Keywords in Your BioThe more details you can include in your bio, the better. Tools like TweetAdder allow people to search and find people to follow based on the keywords in your bio. Try to include keywords that both describe you and the content you tweet about. 33. Use #Hashtags in Some of Your TweetsHashtags can help people find your tweets through trending topics, and Twitter sear #Hashtags are not pretty to look atso use them sparingly. Some people detest them and will unfollow you if you use them all the time. #AvoidStupidLongHashtagsThough #Hashtags do open your tweets to other tweet streams so using them when you are starting out can open your tweets up to a larger audience than just your followers. The more people that find your tweets, the more people find (and follow) you. 34. Tweet Cool PicturesPeople like to see and share cool pictures. Pictures tend to retweet well, and the more retweets you get the more followers you can potentially net. A few cool Twitter photo sharing tools include:
35. Block and Report SpammersIn most cases, the spammers are first names with a long number. Following such users can confuse the automated systems as they try to sort through new twitter users. This will help your account remain credible and speed the process of sorting new followers. Keep a clean list of followers who are useful personally and professionally. 36. Retweet Others the Classic WayThe best way to get on the radar of others is with a retweet in the classic style, rather than the new style. A classic retweet is when you start the tweet with RT and their username, for example: “RT @Garin: 50 Innovative Ways to Get More Twitter Followers – http://twittertoolsbook.com/how-to-get-more-twitter-followers/” Doing this causes your retweet to show up in their mention stream, which is more visible than retweeting in the new one-click style. 37. Unfollow People Who Don’t Follow YouFor those who don’t own a Twitter marketing program like TweetAdder there is a free alternative called Manage Flitter that creates a list of all people who don’t follow you and makes it easy for you to unfollow them.
38. Email Your Contacts and Ask Them to Follow YouSend an email to your existing contact list letting them know that you are on twitter, and that they should be following you. One way to do this is to use an emboldened post-script in any newsletters you might send. For example: P.S. Follow me on Twitter @Garin. 39. Tweet During Peak TimesTweet during peak twitter traffic times. Check out this post I wrote about everything you need to know about timing your tweets so you can get your tweets more exposure. The more exposure your tweets get the more followers you will pick up in the process. 40. Participate in Trending TopicsTrending topics are visible to thousands of people at once. Participating in a trending topic can give your tweet more exposure than it normally would. With more exposure your tweets have a better chance of spreading, and this can net you a bunch of new followers in the process. 41. Follow Highly Relevant PeopleThe more relevant the people you follow are, the better the chance is that they will follow you back. TweetAdder can help with this by allowing you to target people to follow based on the keywords they use in their bio, or in their tweets. The best way to ensure you are building relevant connections is to check out people for yourself. 42. Engage with Twitter GiantsIf you can engage Twitter Giants, you can potentially get a large amount of exposure if they respond to you. Your chances of getting the attention of a Twitter Giant grows as your following grows. Be persistent. Get them on lists and tweet their original content. Mention them for #FollowFriday. I engage with Twitter Giants on a regular basis and I’m sure that if you keep trying you can do the same. 43. Use a Tweet Button in Your Blog PostsSites with twitter share buttons installed get seven times the twitter mentions as websites without them. Twitter recently launched the official tweet button, and I recommend you use it. If you install this button into your pages or posts manually you can also choose to have the button recommend people to follow after a tweet is sent. If you are running a self-hosted WordPress blog the best plugin for integrating a tweet button and other social buttons is Digg Digg. Digg Digg is the plugin that installed the social sharing buttons that follow you as you scroll down this page. 44. Do a Charity PromotionDrew Carey (@Drewfromtv) is paying $1 for every follower he gets, up until 1,000,000 followers. This strategy has netted him over 600,000 followers already, and plenty of publicity. 45. Create a Great Looking Twitter BackgroundMost people still use the web based version of Twitter, which means they will see your background when surfing to your profile. If you take the time to create a custom Twitter background people will notice and you will get more follows as a result. Check out the tool Themelon for millions of color combinations. 46. Pick a Short and Memorable Twitter User NameThe shorter your username the better. Many people still use the classic style retweets, so having a shorter username means that more people will be able to retweet your tweets. 47. Tweet OftenWhen I met @unmarketing he told me the month he became really big on Twitter he tweeted about 10,000 times. By tweeting all the time you might piss a bunch of people off, but the ones who don’t unfollow you will be much more familiar with you, and will be more likely to retweet you. How effective this strategy is depends entirely on what you tweet about, of course. The more you tweet, the better chance you have of your tweets being seen by people who do not follow you yet. The more recent your tweets are, the more relevant it will seem for someone to follow you. 48. Run a Contest
Be creative! Try giving away an experience, a vacation, a meeting with a celebrity. Contests draw attention! Offer multiple prizes, including a grand prize, 3-5 mid-level prizes, and as many small prizes as you feel like. Set a hashtag for your contest like#mycontestisawesome or #winmystuff, and include it in every tweet about your contest. Launch your contest through Twitter and any other mediums you are using. Blogs are great at driving contest traffic, because they can explain the prizes and rules in greater detail. You can use the conest as an inbound marketing vehicle for your website and award prizes based on who drives the most traffic back to the contest page, thus helping it spread virally! Get contest entrants to use bit.ly links which have built in analytics so that you can track who sends the most traffic. 49. Use Twitter in Your Blog CommentsWhen replying to posts on other people's blogs, leave your Twitter name in your reply. If you are commenting on a disqus comment system (like the one in this post) you can click a twitter icon and share your comment on Twitter. 50. InteractThis is something many new users miss on Twitter. Twitter is not simply a medium to broadcast like television or radio, although some people do drop the ball and use it this way. Twitter is meant for both broadcasting AND interaction. Answer back to people who tweet you. People who talk to you will be much more likely to follow you. Whenever someone tweets or retweets me I check to make sure I am following them, and I imagine that many other people check this out as well. 51. Install a Twitter Follow ButtonThe official Twitter follow button makes it easy for people to follow you directly from your site. Installing a Twitter button is really easy, it just takes copying and pasting the code, and inserting your username. I have two twitter follow buttons installed into the sidebar of this blog, feel free to use them if you want to see how they work. 52. Add Yourself to Twitter Directories |
| 26 Tips for Overcoming Bloggers Block Posted: 10 Feb 2014 06:40 AM PST By Debbie Hemley
Have you struggled getting that blog idea written? While most of us aren't immune to writer's block, there are ways to work through the block until the words flow again. In this article, we'll discuss 26 Tips, an A-Z guide for bloggers to overcome writer's block and generate new ideas. #1: Add Alerts to Find Fresh ContentGoogle indexes thousands of articles every day and it's a safe bet that at least one of them has information relevant to your business. Sign up for Google Alerts and you can add and delete alert topics at any time based on projects you're working on. Include keywords relevant to your blogging goals in your alerts and the updates you receive will point you to content you might not otherwise come across on your own. Google Alerts help you find articles that spark ideas for your own content.  Google Alerts deliver great content ideas. #2: Backtrack Your Blog HistoryYou're not a newbie blogger. Have you lost sight of where you've come from and what you've learned along the way? Revisit your first blog post. Also consider downloading your Twitter archive to view your first tweet and use Statigram to find your first share on Instagram. You'll not only see a progression in the industry since you've started, you can also post about your own progression by revisiting updates about your early experiences. Your past can serve as grist for the content mill.  A first Instagram post. #3: Cultivate Inspiration With ClassesIt can become difficult to find new ways to rehash the same subject matter over and over. Online webinars and in-person events are a great way to immerse yourself in new developments and directions. Check out upcoming webinars and events in your industry to spark new energy that leads to content creation. Take a class or attend a webinar to learn something new that can help you climb out of your writing slump. #4: Determine Deadlines to Make You AccountableWriting takes time and it can become all too easy to put the task off. Due dates, even self-imposed due dates, force you to focus on completing an article. Rather than picking a date far in the future, commit to a deadline that will arrive sooner than later. Time marching on may be the spark that will get you started again.  A deadline can be your friend. Image source: iStockPhoto. #5: Engage in Groups on LinkedInIt can get rough when you're the sole source of content. That's where networks can come in. LinkedIn groups give you a place to ask questions and share information on topics of common interest with other group members. You can see what people talk about and use the information or trends you spot as a writing prompt to help get you started on a new piece of content. For example, members in the Social Media Marketing Networking Club on LinkedIn may be talking about what apps social marketers find most successful for managing multiple social media accounts, and you have a lot to say on the topic. Use your comments from within a group as a jumping-off point for a new article or blog post. #6: Familiarize Yourself With Your Followers' PreferencesDo you know what people expect and hope to find in content from your business or organization? Reach out to a few friends and faithful followers, and ask them why they regularly follow your business blog. What made them decide to follow and what do they hope to learn from your site? Their answers will get your mind moving toward a theme for new content pretty quickly. #7: Gain Inspiration From Sources You FollowYour content well might be dry, but there's no shortage of great material from online sources. Almost any article, even a past one, can point you toward new ideas, writers and resources to explore. Spend time reading any back articles or newsletters you may have missed, follow their links and dig deeper. Don't think of surfing the Internet as a waste of time. Instead, look at it as a necessary part of the research you need to do as a blogger. For example, you may find inspiration on Brain Pickings by Mari Popova. Remember to visit sites that inspire you to take you in new directions and kindle your creativity.  Take the time to read tweets you may have missed earlier. #8: Hit the BooksYou can't rely on short snippets and articles to provide a steady diet of knowledge for your mind. Books allow writers to give you more complete thoughts. Books are great resources for educating yourself and they can be invaluable when you are stuck as a writer. For example, David Meerman Scott's fourth edition of The New Rules of Marketing and PR has great examples to reference in articles on marketing.  Social media books provide a wealth of inspiration. If words fail you, read a new book. While you're reading, use the week to connect with the author on social networks then send him or her a tweet, a message on Facebook or an email about your interest in an interview about the book for an upcoming article you're working on. #9: Inspect InfographicsFor many, the data and information we receive about our industry seems tedious and difficult to understand. Quality infographics simplify that information and present it in an easy-to-understand format. To find relevant infographics, Google the topic you're writing on; for example, iOS7 infographics. You can also search a network such as Pinterest, where you'll find infographics on every topic under the sun. Use the data points you find to jump-start your writing.  Search for infographics on Google.  Find infographics on Pinterest. #10: Jot Down IdeasSometimes good ideas come easily but they don't tie together. As Stephen Leacock wrote, "Writing is no trouble: you just jot down ideas as they occur to you. The jotting is simplicity itself—it is the occurring which is difficult." Whether it's a simple paper notepad or a mobile note-taking app, having a place to keep track of ideas as they come to you is a great help during dry periods in your writing. Try a combination of paper Moleskine notebooks with pens or pencils and Evernote to keep track of your ideas. When you're blocked, read through your notes and you're sure to find a thread to follow. #11: Keep Your Eyes on Your Readers' QuestionsOften, articles you think are complete bring forward more questions than you anticipated. For instance, the article Instagram for Business generated a number of questions from readers in the comments section. Examples of questions from readers:
You can rest assured that if one reader had the question and took the time to post it, others will benefit from an article that answers it. Based on the three questions above, you could write an article that addresses how to link Instagram to your Facebook page, what Instagram's policies are about the use of website links and the demographics that may make the most sense for creating a business presence on Instagram. Find your content answer in the questions.  Questions can help stimulate ideas for future articles. #12: Learn From ListlyAt one time or another, everyone runs through their own curation resources. Where do you find new, reputable ones to learn from without spending too much precious time on the search? Listly says "Lists = ranking. List posts = traffic. We help bloggers and brands curate, crowdsource and engage readers via live embedded list content inside blog posts." To tune into trending topics, go to the home page where you'll find trending lists organized by All, People, Places, Apps, Media and Resource. In the example below, Top Tips for Driving Traffic to Your Blog, started by Denise Wakeman, users can add an article to the list or choose to scroll down the list and find articles of interest. Look through Listly's topic tabs to find great sources of inspiration.  Use Listly to find articles of interest to you. You can also start your own lists of links to articles you come across in research for articles you are working on.  Listly is a great way to keep track of lists and links. #13: Mobilize Your ReadersMobile has become an increasingly important medium for marketers and their customers. Your customers may be spending a good part of their day on an iOS or Android mobile device. Explore new apps to provide content and direction for your next blog post. Share discoveries with your readers who are looking to find similar tools.  Share your recent mobile app finds in an article. #14: Note This Post for LaterWe all think we're invincible. You may not identify with writer's block now, but if you're a writer, it's fair to assume that at some point down the road writer's block will happen to you. Never say never. Keep this list in your back pocket. #15: Offer Personal StoriesYou can run out of ideas for reports and how-to articles. Personal insights can give you a much-needed respite from churning out drier content. Mark Schaefer's story about his "Go Steelers!" tweet is one of my favorite social media stories. You can read about it in his book, The Tao of Twitter. Mark sums up the experience this way: "Connections + meaningful content + authentic helpfulness = business benefits." Share your own personal story or one you've heard about that emphasized the power of social media marketing to you. #16: Practice Consuming Material On-the-GoTime is a resource and it's a fact that reading takes time. Many of us just don't have the time it takes to read the books and articles we need to keep our minds full of new knowledge. Podcasts are information-packed recordings on topics you listen to on your own schedule and replay to your heart's content. If you spend precious hours of your day behind the wheel of a car or on a local express bus, listening to podcasts will be a dream come true. There are many great podcasts on iTunes and TED Talks where you can find thought-provoking insights to inspire your writing. Find a few podcasts that appeal to you and take advantage of your commute time to learn something new you can write about.  Social Media Examiner’s Michael Stelzner helps your business navigate the social jungle with success stories and expert interviews from leading social media marketing pros. #17: Quote OthersAt times, your own words can fail to drive home the point you want to make. Quotes from others come in very handy when this happens. You can search for quotations on websites and find them in material you come across everyday online and offline. Just be sure to provide proper attribution to the author. Louise Bugglin Myers put together a helpful list of best quote sites on Listly, and many other useful lists including FREE Resources to Make Picture Quotes. Quotations provide additional perspectives that can help you flesh out your written work and, in some cases, they can serve to point you toward content ideas. #18: Refocus in a Coffee House or With Sound AppsFamiliar surroundings comfort some but for others, they can dull the senses and the brain. That's when you should take things outside the office. If you're fortunate enough to get your piece started at the coffee house, but need to tune out the background, there are some very cool ambient sound apps for focus and creativity. Try a change of scenery or ambient sound to refocus your mind and recharge your writing. Check out Coffitivity for ambient sound.  Enough noise to work. Image source: Coffitivity #19: Set Realistic GoalsWhen you're blocked, the prospect of conceiving and completing articles can seem overwhelming. Goal-setting may not immediately turn around a blogging block, but if your goals are realistic, they can help keep your mind in the game until inspiration dawns. Realistic goals can reduce intimidating projects into achievable pieces. #20: Test-Drive an IdeaIn writer circles, you may have come across this much-used quote by American writer William Faulkner: "In writing, you must kill all your darlings." At times that may be as simple as deleting a sentence that doesn't serve the piece. Or you could be nearing the end of an article you spent a lot of time conceptualizing and writing, only to come to the realization that it's not doing what you hoped it would do. Sometimes you need to test-drive your ideas, and don't assume they'll all be good ideas. Are you prepared to kill some of your darlings? #21: Unplug and RegenerateWriting is hard when you're all tapped out. If you've gotten so caught up in your online life that words just slip away, it may be time to unplug, get off the grid and regenerate. There are some wonderful stories about this—a recent one from Baratunde Thurston about his #unplug experience.  Find some peace and quiet to recharge you mind. Image source: iStockPhoto. Take time to get away from the incessant buzzing of online chatter and just maybe you'll find your voice in the quiet. #22: Visit Your Blog's DescriptionYour blogging can change and as you learn more, it's easy to step outside your niche. The problem is that too many content possibilities can make it difficult to commit to one. Recently, I came across a page of business blog listings in the print copy of the Boston Globe. One of the most terrific parts of the list was seeing how businesses described their blog. Read through the description of your own blog. How clearly does the description define the parameters of your blog? Do the titles of your articles show that you are covering a clear niche for readers? Review your blog and other networking profile descriptions to find where a missing content piece would fit into your objectives for your site. Now write that article! #23: Widen Your HorizonsThere are times when you need to branch out and try different types of blog posts. Find new ways of sharing your knowledge and reach new readers with a how-to guide, a link roundup, an infographic, a list of tips or a podcast. Use your readers' responses to one format over another as helpful insights to help you create posts when you're blocked. #24: eXpose Yourself to Research StudiesResearch findings make excellent topics and references for articles. Use insight from Nielsen's recently published SocialGuide Insights: Commercial Breaks Aren't Twitter Breaks to support a correlation in your industry. Find out who is doing research relevant to your industry and take steps to see the reports when they're first released. Use the findings as content prompts. #25: YouTube Channel Subscriptions DeliverVideos tell a great story in a short period of time. Subscribe to a variety of channels on YouTube and take advantage of the stimuli the videos provide via voiceovers, music visual communication and colors to trigger ideas for your own content.  Subscribe to YouTube channels and receive updates about content you’re interested in. #26: Zap ExhaustionWhen you're tired, everything is more difficult. Sleep plays an important role in learning, memory, creativity and insights. The video Why Does My Brain Sleep? describes the benefits of sleep. Get a good night's sleep to help bring fresh perspective to your writing.
Over to You There's no denying that writer's block can be difficult to overcome. There are no tried-and-true cures for everyone, but these tips might just be the nudge you need to overcome your blogging block. What do you think? Are there any tips you might consider trying? What has been helpful for you in the past? Please leave your comments below. Images from iStockPhoto.This entry passed through the Full-Text RSS service — if this is your content and you’re reading it on someone else’s site, please read the FAQ at fivefilters.org/content-only/faq.php#publishers. Five Filters recommends:
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| 5 Ways to Increase Fan Page Engagement With Facebook Games Posted: 10 Feb 2014 03:00 AM PST By Krista Bunskoek
Have you considered adding games to your Facebook page? Facebook games engage people's competitive nature and can grow your brand's reach. This article shows you how to use games in your Facebook marketing. #1: Fan Photo of the WeekIf you want to get people interested in your fan page, make your fans a part of your social marketing strategy. People love to see their names in lights, so give them that chance with a Facebook photo of the week contest. The great thing about this type of contest is that it's easy to implement. Just ask your fans to submit a picture based on a theme you choose, then judge the photos and select a winner. When you've chosen a winner, showcase the fan and his or her picture on your cover image or highlight the photo in a status update. The winner gets bragging rights and will probably want to share the excitement with friends. When the winner shares with his or her friends, your page goes out into their news feed and introduces you to a new audience. That can lead to a jump in viral reach. Walmart is particularly good at this. They ask fans to submit a photo via a tab on their Facebook page, which means fans have to go to the Walmart Facebook page and engage by clicking through to the app.  Walmart rewards fans by showcasing them on the cover image. The app form is quick and easy to fill out, so fans are more likely to enter. After they enter, Walmart judges the pictures and chooses a winner. The fan who wins is featured in the Walmart Facebook cover photo. Walmart could add more incentive by offering small rewards or discounts based on how many times a person has entered the contest. Tips to make your own fan photo of the week contest:
#2: Fan Photo ShowdownsPhoto showdowns are similar to fan photos of the week. Both ask fans to submit photos, but the difference is that showdowns allow other fans and friends to vote. The winners move on to the next level. Amazon hosted a Gladiator Showdown on Facebook where entrants competed for a 10-day trip to Italy to run in the Rome Marathon.  Amazon created a gladiator-themed photo showdown to encourage consistent fan page engagement. Each day, fans uploaded their best gladiator-themed photos and Amazon chose the winner to move to the next round. When the final 16 entries had been chosen, fans and friends had one week to vote for their favorite photo.  Amazon chose 16 finalists for the elimination round, then public voting began. Tips to make your own fan photo showdown:
#3: LeaderboardsIncorporating a leaderboard into your game or contest is socially motivating because it publicly shows where each person (or team) is positioned and who is winning. Fans can track a person's (or team's) talent, votes, number of game plays and more.  The Skittles leaderboard was live and tracked the top 10 winners. Skittles hosted a "Pyramid Scheme" leaderboard competition with a prize of one million Skittles. They asked fans to share the Skittles promotional video and gave one virtual candy for every share (fans could share as many times as they liked). Skittles upped the ante by also giving the original fan a candy for every share their friends posted as well.  Skittles hosted a "Pyramid Scheme" leaderboard contest. Tips to make your own leaderboard competition:
#4: Addictive Single-Player GamesA single-player game can add stickiness to your Facebook page—it makes fans want to keep coming back for more. The trick to building an addictive Facebook game is to make it easy to play, yet challenging enough to hold your fans' interest. When designing your game, it's a good idea to develop multiple levels that are progressively challenging. A well-designed game keeps your fans motivated to keep playing and reach the next level. If you really want to get your fans interested in your game, give them monetary incentive such as level-related discounts or brand-related prizes. Buffalo Wild Wings created an addictive single-player game called Protect the Football. The design reflects their brand: Your character is a buffalo that has to jump from platform to platform while collecting game day–related items for bonus points, and avoiding game day distractions like laundry. Players get additional bonus points by sharing the game with friends and weekly top scorers win prizes. If you do check out this game, it could cost you hours of your day. Don't say I didn't warn you.  Buffalo Wild Wings uses shareable, multilevel games to encourage fans to visit their page often. Tips to make an addictive single-player game:
#5: Socially Shared GamesSingle-player games are fun, but sometimes fans want to test their skill against others. With a social game, players can compete against friends or anyone in the world. The coveted prize is generally bragging rights of being the champion among their peers, so it's likely your fans will come back to check the leaderboard and try for the highest score. Red Bull is known for its social games. The Facebook page links to hundreds of video games that fans can play on both desktop and mobile devices. Red Bull even co-hosts live global gaming tournaments. Most of the Red Bull games can be played as single- or multi-player. Players get credits for successfully referring friends to join the game.  Red Bull has an arcade of shareable mobile games. Tips for adding socially shared games to your Facebook page:
Your Turn Don't just stop with one of these ideas; combine them to shake things up and pique interest. For example, use a leaderboard with a single- or double-player game. As a social marketer, one of your goals on Facebook is brand engagement and loyalty. You want to be top of mind when they're ready to buy something. Adding a gaming element to your Facebook marketing can be an effective way to increase your organic and viral engagement and reach that goal. What do you think? Do you use games on Facebook? What kinds of games have you used? What are your successes? Share your tips and comments below. This entry passed through the Full-Text RSS service — if this is your content and you’re reading it on someone else’s site, please read the FAQ at fivefilters.org/content-only/faq.php#publishers. The post 5 Ways to Increase Fan Page Engagement With Facebook Games appeared first on Make Money Online With Twitter Marketing. |
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