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Top 10 Social Media Marketing Posts: This Year in Social Media
4 Social Analytics Tips to Improve Your Social Media Marketing
5 Facebook Marketing Hacks for Your Website
New vs. App for Instant Twitter Sentiment Analysis
How To Get Rid of Twitter DM Spam
present future twitter infographics
Why Podcasting Is a Trend Marketers Need to Follow

Top 10 Social Media Marketing Posts: This Year in Social Media

Posted: 15 Feb 2014 12:14 AM PST

Cindy King

By Cindy King
Published January 4, 2014

It's not always easy to stay up to date with social media.

Here's what was really hot in 2013.

As you scan these articles, you'll find great ideas you can put to use today.

Here are 10 of our most popular articles of 2013.

Discover more social media marketing tactics in 2014

Introducing Social Media Marketing World: 60+ pros help you master social media marketing! Join Chris Brogan (co-author of The Impact Equation), Mari Smith (co-author of Facebook Marketing: An Hour a Day), Michael Hyatt (author of Platform), Jay Baer (author of Youtility), John Jantsch (author of Duct Tape Marketing), Amy Porterfield (co-author of Facebook Marketing All-in-One for Dummies), Mark Schaefer (author of Tao of Twitter), Michael Stelzner (author of Launch) and experts from more than a dozen brands as they reveal proven social media marketing tactics at Social Media Marketing World 2014—Social Media Examiner's mega-conference in beautiful San Diego, California.

[embedded content]
Check out this overview of the conference or click here for more details.

What do you think? What was your favorite article on Social Media Examiner in 2013? Please share your comments below.

Tags: cindy king, social media article, social media tactic, social media tip

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The post Top 10 Social Media Marketing Posts: This Year in Social Media appeared first on Make Money Online With Twitter Marketing.

4 Social Analytics Tips to Improve Your Social Media Marketing

Posted: 14 Feb 2014 06:08 PM PST

Lior Degani

By Lior Degani
Published November 7, 2013

Would you like to find out when your social media followers are most active?

Do you want to know which social network drives the most leads to your website?

There are many social media statistics you can track, but it's important to track the data specific to your business's use of social media.

Track the right metrics for your community and you'll better understand how and when to share information, as well as what type of content drives the most traffic to your website.

In this article, you'll learn how to track and measure four important social media metrics to help you improve your social media marketing.

#1: Determine the Best Times to Post Updates on Twitter and Facebook

Twitter

Because Twitter moves at such a rapid pace, tweets get buried quickly. Knowing when your followers are online plays a crucial part in your tweet's visibility and success.

Luckily there are some great tools to analyze the activity of your followers.

Tweriod looks at the recent tweets of your followers and provides you with analytics and data that show when your followers are the most active.

Once you connect your Twitter account to Tweriod, it runs an analysis and summarizes the best hours of each day for you to reach your followers with your tweets. The report is delivered to you by email or a DM when the results are ready.

Tweriod results show the optimal times for you to tweet.

Besides recommending the best hours of each day to tweet, Tweriod also gives you an overall analysis you can review to get a sense of your community's most active days.

Tweriod analytics show your followers’ daily activity.

Tweriod also gives you the ability to synchronize this data with your Buffer account to automatically update your auto-scheduling hours.

Tweriod is free for accounts with up to 1000 followers and offers a monthly subscription if you have more followers or are interested in premium features.

Use the data from Tweriod to adjust the days and times you post on Twitter.

Facebook

With Story Bump, EdgeRank and the sheer volume of posts that roll through the general news feed, it's getting difficult to make sure your fans see your page posts. To maximize the lifespan of your posts, you need to know when your fans are most likely to see them.

Facebook Insights offers a simple way to find out when your fans are most likely to be active on Facebook.

To find the best hours to share updates on your Facebook page, pull up the Insights dashboard, click on the Posts tab, and choose "When Your Fans Are Online."

The Posts tab in Insights shows when your fans are most often online.

Here, Facebook shows you easy-to-read graphs of your fans' diversity, including the average number of fans who saw your post in any given hour.

Insights has easily readable graphs.

That's it. Now, you just have to post during your strong hours and highlight your most important posts during your peak exposure times.

#2: Find the Magic Number of Facebook Posts per Day

Many studies show the average brand should post about 1-2 times a day on Facebook. You need to know if that's true for your page.

Find the magic number of posts to share on your page, and you'll dramatically affect your engagement and community growth.

Facebook's new Insights dashboard gives you information about your recent posts and the frequency of engagement. To view the information, click on "See All" from your page to reveal the Overview tab.

Access your Insights dashboard.

Now, export the Overview data into a spreadsheet file directly from the dashboard by selecting "Data Type: Post-Level Data."

A view of the Facebook Insights dashboard Overview tab.

In the spreadsheet, group the posts by day and compare the average Lifetime Post Total Impressions and Lifetime Engaged Users columns.

For each day, look for the lower engagement numbers to discover which post count is decreasing the average metrics you measure.

That is your magic number of posts to share each day.

#3: Measure the Click-through Rate

If you're active on social media, you're likely to share a lot of content from your blog, website, YouTube channel or other media platforms.

When you share a link to your various platforms, your goal is to have people click on your link. The click-through rate (CTR) your links receive is most likely your primary metric for measuring success.

To measure your CTR, you need a URL shortener to track clicks.

Bitly is a free URL shortener with a set of tools to create shortened links, share your links and measure the CTR on your links.

You can shorten links from within the Bitly dashboard or use an extension for Firefox or Chrome to automatically shorten and share links straight from your browser.

After you've shortened a link with Bitly, click on it from the library at any time to get detailed information on its CTR, click sources, geographic distribution of clicks and more.

This Bitly dashboard shows a CTR of 44 and other data on platforms and demographics.

This map shows where the clicks on a Bitly link originate.

On the Bitly stats dashboard, you get both aggregated and individual statistics about the links you share from Bitly. Aggregated stats show complete global activity on a link and individual stats show activity specific to your shares of the link.

There are other tools to measure your CTR, but Bitly's analytics give you more detail than most, for free.

Bitly shows you click-through rates on every link you shorten.

Spend some time analyzing the data behind your Bitly links to find trends in CTRs and shares that will help you deliver content suited to the needs and interests of your community.

#4: Compare Lead Sources and Conversion Rates

Most brands' social media strategies use more than one social media platform to drive traffic to their websites and generate new leads.

Although each platform has its place in your strategy, you won't receive an equal ROI from each one. You'll want to find out which platform generates the best ROI so you can put more effort into your marketing on that platform.

UTM Link Building and Google Analytics can help you track the leads and conversions from each social network. UTMs are tags you add to a URL that make it easy to track and monitor in Google Analytics.

Use the Google URL builder to create a measurable URL that Google Analytics can segregate into campaigns.

Google’s URL Builder.

Google's URL Builder page has some helpful hints on how to use each of the UTM parameters:

Campaign Source. This helps Google Analytics identify the source of your traffic as a search engine, newsletter or other referrer.
Campaign Medium. This specifies whether the link is used in an email, a CPC ad or another method of sharing.
Campaign Name. This associates your URL with a specific product promotion or strategic campaign such as a spring sale or other promotion.

Build unique URLs for any landing page on each of the social networks used in your strategy. You'll be able to differentiate among leads that come from your Twitter bio, your tweets or Facebook.

If this seems too complicated, you'll want to get the help of someone with the appropriate technical skills.

To see which social network provides the most leads or conversions for a specific campaign, go to your Google Analytics dashboard and check out your campaigns.

Google Analytics Campaigns overview.

Set up your goals, then look under Traffic Sources > Campaigns to see which source and medium drives more leads to your various landing pages and the conversion rate from each of them. Eventually, you'll see which source (social network) brings you more leads or more signups or sales (conversions).

Anytime you share an inbound link on social media, measure it with custom UTM parameters to get full ROI information on leads and conversions.

Summary

You can track many metrics on social media, but the metrics you choose to measure should reflect your business goals.

I recommend tracking these social media metrics because they give you the information you need to better market your business and products.

What do you think? What metrics do you track to measure the success of your social media efforts? Are there tools you have found to be helpful? Join the conversation below and let me hear your thoughts!

Tags: click through rate, conversion rate, facebook engagement, google analytics, lior degani, post update, return on investment, social media marketing, social media measurement, social media metric, social media roi, social media strategy, social media tracking, social media traffic

Massacres That Matter – Part 1 – ‘Responsibility To Protect’ In Egypt, Libya And Syria
Massacres That Matter – Part 2 – The Media Response On Egypt, Libya And Syria
National demonstration: No attack on Syria – Saturday 31 August, 12 noon, Temple Place, London, UK

The post 4 Social Analytics Tips to Improve Your Social Media Marketing appeared first on Make Money Online With Twitter Marketing.

5 Facebook Marketing Hacks for Your Website

Posted: 14 Feb 2014 11:33 AM PST

Michael Stelzner

By Michael Stelzner
Published January 10, 2014

Is your website using Facebook to the fullest?

Are you wondering how you can get the most out of Facebook for your business?

To learn how to use Facebook to your advantage, this episode of the Social Media Marketing podcast goes deep into the subject.

More About This Show

Social Media Marketing Podcast w/ Michael Stelzner

The Social Media Marketing podcast is a show from Social Media Examiner.

It's designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, you'll discover 5 Facebook hacks you can employ on your website to help drive more traffic and exposure.

Share your feedback, read the show notes and get the links mentioned in this episode below!

Listen Now

Podcast: Play in new window | Download

You can also subscribe via iTunes, RSS, Stitcher or Blackberry.

Here are some of the things you'll discover in this show:

Facebook Marketing Hacks

#1: Use the Correct-Size Images on Your Website

You have probably noticed on Facebook that some posts have large images at the top, and underneath there is a URL, the website name and a small description.

If you have content on your website that you want seen in the news feed, then you can alter the size of the image, which will lead to more exposure and click-throughs to your website.

Here's an example of a shared link with a small image in the Facebook news feed.

Here's an example of how a large image appears in the Facebook news feed.

Facebook queries all of the actual images that are on your website and will choose to display the image with the largest dimensions. Facebook only allows users to select three images.

To see how this works, check out my friend Jon Loomer's guide on Facebook Link Thumbnail Image Dimensions.

The aspect ratio of your image is the critical factor. The aspect ratio is 1.91:1. This calculates out to about 1200 pixels wide by 627 pixels deep. The ideal size is 400 pixels wide by 209 pixels deep.

You need to make sure that at least one of your images inside the article is larger than all of the others. It should be in the 1.91:1 aspect ratio.

Listen to the show to find out what happens when an image is deeper than it is wide and how it can appear in the Facebook news feed.

#2: Implement Facebook Open Graph Tags

Facebook has its own language called Open Graph. This allows you to tell Facebook certain kinds of attributes, which include the image it should use as a default on a page, where it should pull text from and what the description should be. This kind of information helps your content appear more appropriately in the news feed.

You can discover all of the data behind Open Graph and find everything you need to know about how it works. It's a great guide even for the non-techie.

To learn more about Open Graph, check out the Get Started tutorial.

If you are on WordPress, Open Graph is easy to implement with a plugin called WP Open Graph. It allows you to set data on a macro-level and on a post-by-post basis. It's a great way to control what shows up when people share your articles on Facebook.

The best way to keep your shared content up to date on Facebook is to use Facebook's Debugger. It's a great tool to stop Facebook from pulling in information that's no longer relevant.

Listen to the show to find out how the Debugger tool works, and how it will help you with your Open Graph.

#3: Add a Facebook Share Button to Your Website

When you add a Facebook Share button to your website, you need to make sure that you use the code from Facebook or the WordPress plugin, which was developed by Facebook.

It doesn't matter if your website is WordPress or not, you can visit here and paste in the URL you want to share and choose the different layouts for your button.

There are many different Share buttons to choose from.

You'll discover the best Share button to use for social proof on your website.

If you use WordPress, it's easy to use their default plugin. This plugin allows you to do the same as the Facebook one, but it does everything automatically for you.

When it comes to the placement of the Share button on your website, many people like to put it at the top of a blog post. This way, users can see how many people have shared the article, which incites them to read it too. Others like to put the button at the bottom of the post.

You can also use a plugin like Digg Digg, which allows the Share buttons to float down the side of the article as people scroll through.

Listen to the show to learn why I'm a big fan of having a Share button at the top and the bottom of an article.

#4: Leverage Google Analytics

Although a lot of you may already have Google Analytics installed on your website, you may not know that you can use Google Analytics to analyze your traffic that comes from Facebook.

When you log into Google Analytics, you need to click on Acquisition. Underneath Acquisition is a category called Social. When you click on Social, it will show you all traffic that comes from all of the different social channels.

You can view your social traffic sources with Google Analytics.

You can click on a social network—Facebook, for example—and it will show you which URLs Facebook drives the most traffic to. You can narrow it down to a specific day or over a certain time period.

You'll discover how to see the traffic source for your sales pages and why this is great for comparative analysis.

Listen to the show to hear how you can use Google Analytics to see if there are any increases or decreases in traffic trends from Facebook.

#5: Use the Facebook Like Box for Pages to Grow Your Facebook Fan Base

If you have a website that has a lot of traffic, then it's important to put up a Facebook Like box for pages.

When someone visits your site and they are already logged into Facebook, they will see their friends who are already fans of your page. They can become a fan with the click of a button without leaving your website.

The Facebook Like box on Social Media Examiner.

It's a great way to grow a healthy following for your Facebook page, just with the traffic that comes to your website.

Listen to the show to find out why this type of button works better than a Like Us on Facebook one.

This Week's Social Media Questions

Question #1: John, whose wife is interested in starting a new lifestyle-type business online, asks, "In regards to a strategy for launching this new idea, my thoughts would be that she would start with Facebook and then Twitter, based on the fact that there is already foot traffic. Once she achieves a certain level on these two channels, then she would have an official announcement or launch of her new website. Is this a good strategy? If not, does it make more sense to launch all three simultaneously? In regards to Twitter and Facebook, what specific strategy could you give us for how to get valuable content for Twitter?"

I think it's more important for you to launch something that you own first and then launch a community. You should start with a website, then a social channel. The reason is because you rent open ground with a social channel and there are no assurances that your content will be seen. To acquire fans, you need to have a hub or destination for them to go to.

You'll hear how the team at Social Media Examiner uses Twitter and Facebook to find interesting articles to share with our audience.

Check out our Getting Started With Social Media: Resource Guide, which contains a number of resources to help bring you up to speed.

Question #2: Adam, the owner of Fresh Idea Websites that helps a lot of small businesses build WordPress websites and also provides social media community management, asks, "What tools do you find are the most helpful for managing multiple business pages for different brands, and why do you like those tools?"

Fresh Idea Websites.

At Social Media Examiner, we have two primary pages. One for Social Media Examiner and one for My Kids' Adventures. To manage Facebook, we use the built-in tools.

We like to use Facebook's tools to schedule posts because in the past, Facebook has penalized people who use third-party tools. For the most part, Facebook is a very manual process. I'm not in a position like you are with many different clients to manage, so there isn't really a tool I can recommend.

If you want to check out some of the tools that are out there, you can visit our Tools category.

You'll discover why we use SocialOomph and HootSuite to schedule tweets ahead of time.

Question #3: Amanda Skidmore is marketing director for a startup company called CEU Central, an online education website where health professionals can take the continuing education courses they need to renew their professional license.

Amanda is currently trying to develop a marketing plan and asks, "Do we need a separate Facebook, Twitter, blog, etc., for each of our divisions, since the professionals we serve have such vastly different interests?"

CEU Central.

Unfortunately there is no simple answer to this.

It really comes down to resources. In an ideal world, you should have separate social channels for each of the primary audiences that you are trying to reach. If you have different products with different audiences, then it does make sense to begin to develop different communities. Having said that, it can become a management nightmare.

I would encourage anyone who has gone through this to let Amanda know what your thoughts are in the comment section below.

Question #4: Greg Elwell, host of the Expert Interviews podcast, asks, "How can you have two instances of a blog on a single WordPress site? For example, on Social Media Examiner you've got your home page, which is where all of your blog articles are and then you have a Podcast menu item, which contains all of your podcasts. Is there a simple way to do this in WordPress, where you can have separate instances or pages and RSS feeds configured on a single WordPress website?"

Expert Interviews podcast.

All you have to do is create a separate category inside of WordPress. We have a category called Podcasts, where every podcast is tagged with that particular category. So when you go to www.socialmediaexaminer.com/podcast it will only show you the blog posts that are tagged "podcast." All we did was create a forwarding URL that takes users to www.socialmediaexaminer.com/category/podcast-episodes.

You can create any category you want. These categories can have their own RSS feed. In the end, it's how you can create what appears to be a customized subsection of your website.

You'll hear why we hired a developer to create a special code for the podcast category.

Question #5: Lucy from Lucy's Web Designs creates websites for clients and teaches them how to keep them up to date.

Lucy asks, "On one of your podcasts, you said to put content where the client is. I'm just wondering how that affects SEO, as I have heard you are not supposed to duplicate content on websites. For instance, if I were to put a blog post onto Google+ and then onto Tumblr and Facebook, how would that work given the fact that it's already residing on my blog or my client's blog?"

Lucy's Web Designs.

I know that some people copy and paste their entire article onto social platforms, and I'm not necessarily an advocate of that. When I talk about sharing content across social networks, I'm not talking about republishing or redistributing your content, I'm actually talking about linking back to your content.

The idea is to drive as much traffic back to your website as possible. You can take a portion of your content, such as the first couple of paragraphs, and put it on the different social networks and have a Click Here to Read More option.

You'll hear the disadvantages of when you publish your content elsewhere and why Google will penalize you.

Question #6: Mike Haldas, co-founder of AppBurst, develops content-driven applications for businesses and events. Mike shares his concern for competitors' ability to use tools to research and find social media connections on every major platform.

AppBurst.

Mike asks, "Let's say that I'm a company that's really good at connecting with my customer base through social media platforms and I build up a large following. Isn't that kind of risky, because in a way, I just exposed part of my customer base or leads to any competitor that knows how to watch and track this? Does this concern ever come up in your circles, and what do you think about it?"

I don't think this is a huge concern. For example, we have 230,000 email subscribers and 210,000 Facebook fans. There isn't necessarily a correlation between the Facebook fans and the email subscribers. I've learned over the years that different people want to consume content in different ways.

For example, a lot of our email newsletter subscribers are now probably following us on Facebook instead, because they don't want to get our emails anymore. In addition, there are people who discover us on Facebook who have no idea that we have an email newsletter list.

More importantly, there's no way for me to know who all of our fans are on Facebook very easily, let alone our competitors.

Facebook likes to keep this information private. I believe only LinkedIn groups allow the administrator to download this type of information.

You'll find out why it's more important to grow a following on these social networks and how you can use this to move people into your lead funnel.

Call in and leave your social media–related questions for us and we may include them in a future show.

Listen to the show to learn more and let us know how this works for you.

Other Show Mentions

My Kids' Adventures

I want to bring you up to speed on My Kids' Adventures. This is a project I have been working on for the last 5½ months.

[embedded content]

Watch this video to get a feel for the vision for My Kids' Adventures.

The reason why I started this website was because as a busy parent, I felt like I wasn't spending enough time with my kids. At the end of the workday, I didn't have enough creative juices to think of something fun and exciting to do with them.

So I brought together a lot of creative minds, and at present we publish fun and adventure-themed activities three times a week.

Some of the articles include:

Since our launch in mid-July last year, we have had more than 142,000 unique visitors to the site and the video above has been viewed 9,300 times. These figures are awesome.

I'm trying to make a huge impact in the world and I could use your help. The first thing that you can do is to head over to My Kids' Adventures and take advantage of all of the great free resources.

There is also a Resource Guide where you will find activities in every category you can imagine.

The other way you can help with My Kids' Adventures is to apply to become a writer. If you are really creative and do fun stuff with your kids, we would love to hear from you.

If you can help us get the word out, visit here.

Social Media Marketing World 2014

Social Media Marketing World 2014 is our physical mega-conference, which is set to return to San Diego, California on March 26, 27 and 28.

The conference features more than 60 sessions in four major tracks: social tactics, social strategy, community management and content marketing.

The excitement for this conference is building like nothing we've experienced before.

The average temperature in San Diego is 72°, so why not bring your family and make a vacation out of your business trip? There are some awesome attractions in San Diego, including the world-famous San Diego Zoo, the Safari Park, SeaWorld and LegoLand.

Check it out and make sure you click on the Travel section to see all that San Diego has to offer.

Key takeaways mentioned in this episode:

Ways to subscribe to the Social Media Marketing podcast:

What do you think? What are your thoughts on these 5 Facebook marketing hacks for your website? Please leave your comments below.

Tags: facebook image size, facebook like box, facebook marketing, facebook marketing hack, facebook news feed, facebook open graph, facebook open graph tag, facebook share button, google analytics, michael stelzner, podcast, social media marketing podcast

The post 5 Facebook Marketing Hacks for Your Website appeared first on Make Money Online With Twitter Marketing.

This posting includes an audio/video/photo media file: Download Now

New vs. App for Instant Twitter Sentiment Analysis

Posted: 14 Feb 2014 11:33 AM PST

GrowYourTwitterNetwork

admin

Miley Cyrus and Jimmy Hoffa were trending on Twitter this morning, at least in the United States and at that precise moment in time.

In and of itself, this information is interesting, if not somewhat giggle-inducing.

From news broadcasters to regular folks alike, many check what's trending on Twitter to learn about breaking news or what's hot on the cultural scene.

But if you're like me, you have follow up questions and always want to know more.

For instance, when people tweet about Miley Cyrus or Jimmy Hoffa, is it in a positive or negative light?

And if you pitted them against one another, which one will the tweeting masses favor? I used our new vs. app to find out.

Without scrolling down to peek at the results, take a guess at who won the match up between Miley Cyrus vs. Jimmy Hoffa:

So, did you guess right?

(Ha! Jimmy Hoffa, wherever you are, you can now truly rest in peace.)

How the vs. app works

It's easy to get started, simply by coming up with two topics of interest. After you enter two topics to compare, vs. searches the latest, freshest tweets available mentioning those topics. Each of the two topics gets a vs. score like you see above.

The score can fall in the positive or in the negative or right in the middle, which is zero.

The topic with the higher score wins the favor-ability challenge!

The vs. score is our secret sauce that measures sentiment for or against the topics, how many questions are being answered or asked about them, what people intend to do about them, and many other so-called "signals" that we developed here at OpenAmplify for our patented natural language processing (NLP) technology.

It does all this data gathering and analysis in about 15 seconds.

TIP: You can compare any two topics. They can be celebs, teams, brands, bands, movies, concepts or even hashtags. If you need ideas, do check what's trending on Twitter or the vs. trending screen in-app for some recent and popular match ups.

3 Great Uses of the vs. App

What's trending on Twitter will tell you what's on tweeters' minds. This new vs. app will tell you what's capturing their collective heart. You can use it for many different purposes and here are three that come to mind.

1. For good old-fashioned fun and entertainment

One day our chief coder and co-founder Mike Petit told us about an app that he "slapped together" for scoring sentiment on tweets.

It came in extremely handy for settling friendly debates with his buddies at the local pub. Thusly, the vs. app was born!

So, go ahead and entertain yourself silly with vs. You know that your team is far superior than their crosstown rivals. And that you can pick the winner between two celebs feuding in the tabloids. And, that the twitterverse always agrees with you, naturally. Now with vs., you can prove it.

2. For a social pulse-check on your brand

The same underlying technology that powers our clients' commercial initiatives for analyzing social conversations is behind vs. This app is deceivingly fun while it uses robust, sophisticated NLP.

This means that marketers, executives and brand managers can check on the general sentiment and overall love of their brand against their competitor's in real time.

Who knew that social big data analysis could be this easy?!

3. For creating unique social content.

Whether you're humble-bragging about your team or looking to spark a political conversation, use the vs. app to create interesting, personalized, and timely content.

The vs. app provides a fun, fast, and easy way to create your own content by letting the twitterverse chime in.

Using the VS app you can easily share the results of your challenge to Twitter, Facebook, and LinkedIn.

Ok, it's your turn to rock the vs. app. Be sure to tweet us your fun match ups and results @vs_app or share via #twittervs.

To learn more about the new vs. app, please visit openamplify.com/vs. The vs. app is free and is available for iPhones in the iTunes AppStore.

About the Author

This is a guest post by: Monika Jo from OpenAmplify.

Feedback

Run a challenge using the vs app and let us know the results below!

The post New vs. App for Instant Twitter Sentiment Analysis appeared first on GrowYourTwitterNetwork.

The post New vs. App for Instant Twitter Sentiment Analysis appeared first on Make Money Online With Twitter Marketing.

How To Get Rid of Twitter DM Spam

Posted: 14 Feb 2014 11:33 AM PST

GrowYourTwitterNetwork

admin

When you use Twitter Marketing Software or are simply networking aggressively you may find that your inbox becomes filled with DM spam.

Don’t worry, in just a few minutes you can re-claim your DM box and stop many of the spammy direct messages you get from happening again!

How to Stop Auto DM’s

Auto-DM’s suck. All to often this automation setting is used by spammers to send DM’s for every offer under the sun.

If you want to get rid of automated DM’s you can eliminate most of them with a few simple steps.

Most auto-DM’s come from Social Omph and here is how you can stop them:

socialoomph-dm-opt-out

Go to http://twitter.com/optmeout and follow this profile.
Minutes later you will notice they are following you back.
Send a DM to @optmeout – Send anything (I used the DM “abc”)
Go back to http://twitter.com/optmeout and Unfollow

140 games

Home to many of the quizzes, games, and yes, they have their own Mafia game.

Click this link http://lolquiz.com/optout

It will redirect back to Twitter and ask for you to “Allow LOL quiz access”

Click the allow button and your good to go.

Poll Pigeon

Home to many of Twitters top polls and another big offender of the DM box.

Click this link http://pollpigeon.com/optout/

Click the “Don’t send me any Direct Messages” button and you’re good to go.

In 5 minutes or less you can get rid of 90% of the spam you get now by doing the above steps!

Clean Your Twitter Inbox

The tool inbox cleaner enables you to clean out your Twitter inbox, however the free version only allows you to clean 10 DM’s per day.

The post How To Get Rid of Twitter DM Spam appeared first on GrowYourTwitterNetwork.

The post How To Get Rid of Twitter DM Spam appeared first on Make Money Online With Twitter Marketing.

present future twitter infographics

Posted: 14 Feb 2014 04:30 AM PST

GrowYourTwitterNetwork

admin

Twitter is still growing by leaps and bounds. Although you can use Twitter Marketing Tools to focus your network building, if you are using Twitter to grow your network and spread your message in any way you should be aware of the types of the people you will be dealing with.

This post shares three infographics that give you some insight into what people are on Twitter currently, and then shows that there is still a largedegree of interest in Twitter, so I project that the growth of Twitter is only likely to continue around the globe.

everybodys-doing-it

The post present future twitter infographics appeared first on GrowYourTwitterNetwork.

The post present future twitter infographics appeared first on Make Money Online With Twitter Marketing.

Why Podcasting Is a Trend Marketers Need to Follow

Posted: 14 Feb 2014 03:00 AM PST

Michael Stelzner

By Michael Stelzner
Published February 14, 2014

Have you considered podcasting for your business?

Are you wondering if now is the right time to start?

To learn about the amazing growth and the opportunities that exist for marketers, I interview Michael Wolf for this episode of the Social Media Marketing podcast.

More About This Show

Social Media Marketing Podcast w/ Michael Stelzner

The Social Media Marketing podcast is a show from Social Media Examiner.

It's designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview Michael Wolf, who is the host of the NextMarket Podcast. He's also the chief analyst at NextMarket Insights, where he tracks the growing world of podcasting. Michael's approach to analyzing podcasting is unique.

Michael shares the research he carried out to help him discover more about podcasting, and where the market is headed.

You'll discover why the business category is one of the biggest areas for growth, and the reason why advertisers are now taking notice.

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Here are some of the things you'll discover in this show:

Podcasting for Marketers

Research carried out to discover more about podcasting for business

Mike is an analyst and loves to dig deep into topics that are normally around technology and media. However, because he's a big fan of podcasts, he noticed that more people had started to use them, although he didn't see a corresponding change in attitude from people in the media world.

Over the last five years, podcasting has been viewed as a less popular form of media. Even online and new media startups haven't embraced it. So Mike decided to dig in and find out why.

Mike talked to many people including big-name hosts like Adam Carolla, Ira Glass from This American Life and Steven Dubner from Freakonomics. He also had contact with people behind the scenes at organizations such as Libsyn and Microsoft.

During his research, Mike recorded all of the conversations he had with these people, which led to an article he wrote for Forbes in April 2013 called "Funnymen and iPhones: Why the Podcast Is Finally Coming Into its Own."

Listen to the audio clip below to find out what Adam Carolla had to say.

Apple has primarily owned the investment side of podcasts with iTunes. The podcast world hasn't seen great investment in technology, developers or venture capitalists.

You'll find out the kind of momentum Mike has seen when it comes to the investment side of this platform, and what podcasting categories have shown a lot of growth.

Listen to the show to find out what the 2013 Social Media Marketing Industry Report revealed about what marketers thought of podcasting.

Has podcasting seen any kind of uptick in 2013, and if so, why?

Mike explains how the teams at Libsyn and SoundCloud, which host the files, have seen phenomenal growth. Also some of the big-name podcasters have seen traffic reach new records in download numbers every month.

All of the signs are from a metrics perspective. When you talk to people about their numbers, there is definitely growth.

When you look at the iTunes charts, you'll notice there are new podcasts launched every day/week across a number of categories.

New podcasts show up on a daily and weekly basis in the iTunes charts.

Mike says that part of the reason for the growth of this platform is that a lot of people see podcasting as a less crowded channel than blogging. It's also a form of deeper engagement.

You'll discover what has created the perfect storm for this new growth in listenership, and why new technology built into cars will produce a whole new opportunity.

Podcasts are a multitask platform that allows people to give you 20 minutes or so of their time every day or week to listen to you. It's very intimate and listeners get to know you at a deeper level.

The big-name podcasters who already have a huge network behind them to fuel their shows have seen tremendous lift in downloads.

This American Life gets around 1 million downloads of each episode.

Then there's Marco Arment, who's a tech guy and one of the key coders behind Tumblr. His podcast is completely independent of anything associated with the media entity. You'll find out the kinds of downloads he gets per episode, and where he drives them from.

Listen to the show to discover the number of downloads that is seen as a great achievement for independent podcasters.

The threads Mike sees coming together from his interviews

For the NextMarket podcast, Mike interviews everyone including top podcasters, app developers and people behind the big networks. From these interviews, he has noticed that there's a lot of experimentation around podcast monetization.

Mike has heard that if you can get over 10,000 downloads, it's possible for you to attract interest from some premium advertisers such as Squarespace. It's the threshold for third-party advertising.

You can always advertise your own content. This is seen a lot in the business and solopreneur space. Some people do podcasts to build a platform for their own products.

You'll hear about a new platform called Patreon, which allows fans to become patrons of their favorite content creators and artists.

Mike has noticed that podcasters have started to use this platform.

Listen to the show to find out why there is a value proposition in a podcast.

The business podcast category

Mike believes that the business podcast category is one of the biggest areas for growth.

Although some podcasts—like Dave Ramsey and Susie Orman—are tied to traditional media, Mike says that he has seen the most growth for the last year or two in the independent category. You can see a lot of traction for solopreneurs and experts in marketing.

Mike is excited to see people who are fully independent embrace podcasting. For example, Pat Flynn of the Smart Passive Income Podcast is an evangelist for the platform. This type of podcaster also appears as a guest on other independent podcasters' shows.

Pat Flynn is an evangelist for the podcasting platform.

Listen to the show to hear what Mike means by the rat pack effect.

Is it too late to start a podcast?

Mike believes there are advantages to being an early arriver. Anyone who is first in a category can often build an audience.

There is still room in the market for podcasters and lots of opportunity. First of all, you have to make sure the quality of the audio is great, otherwise people will tune out. The next step is to have high-quality content.

One way you can test this space is to appear on other people's shows. It's a great way to find out if you feel comfortable behind the microphone.

There are so many niches that people want to know about. This is where the opportunity lies.

Listen to the show to find out why consistency is the key to podcasting success.

Are advertisers starting to take notice of podcasting?

Mike believes that advertisers are starting to take notice. If you listen to podcasts, you'll probably hear the names Squarespace, Audible and Citrix. Advertisers have now realized that podcasts are a viable medium with high conversions.

You'll hear why it helps to have the personality who does the podcast read the advertising copy.

The metrics are fairly easy to see, as often there's a coupon code related to the specific podcast. You can see how well it converts.

As the market matures from the metrics and advertising infrastructure standpoints, and the conversion is noted, then it will translate into bigger advertisers and agencies becoming involved. When the audience is there, the advertisers will come.

You can now see podcast agencies and ad agencies that sell advertising. The aim of Jeff Ullrich's and Norm Pattiz's platform called The Mid Roll is to help podcasters connect with advertisers. The way podcasts will be sold will be a big deal.

The Mid Roll helps podcasters connect with advertisers.

Listen to the show to find out what else is coming that will bring more advertisers in.

Other trends on the horizon for podcasting

Mike says that people want to find good talent to bring into their podcast networks. There's lots of independent voice talent out there who do great work and haven't been affiliated.

You'll start to see more new podcast listening services and apps from traditional media players. For example, iHeartRadio has a music service and has also launched a talk version.

iHeartRadio now has a talk version, as well as music.

More established people will come out of the broadcast and radio side to create some spoken-word type of service such as a podcast or app.

Mike feels that a lot of new creative voices will appear. Being creative is a huge opportunity. The thing that's so great about podcasts compared to radio stations is that you have no time constraints. Although you do have to be disciplined about what you do and what you create.

You'll discover why Mike feels that podcasts are at the comeback stage, and will be bigger than ever.

So if you're not into podcasting, then start a podcast. If you are already involved, congratulations and stick with it.

Listen to the show to find out how all of these different forms of media are being mixed and matched, and then distributed through all of the various platforms.

Other Show Mentions

This week's podcast is sponsored by Social Media Marketing World.

Social Media Marketing World 2014 is our physical mega-conference, which is set to return to San Diego, California on March 26, 27 and 28.

The conference features more than 80 sessions in four major tracks: social tactics, social strategy, community management and content marketing.

The content marketing category includes podcasting, video marketing and blogging.

These are some of the sessions on podcasting:

Six Reasons Why Podcasting Is the Best Investment for Building Your Platform—Cliff Ravenscraft
How to Get Your Podcast to the Top: What Works and What Doesn't—Pat Flynn
Top Podcasters Reveal the Secrets of Monetizing Your Show—Erik Fisher with Ray Edwards, Cliff Ravenscraft and John Lee Dumas
How to Build Credibility and Authority Via Podcasting: Advice From the Pros—John Lee Dumas with Dan Miller, Lou Mongello and Lewis Howes
How Brands Use Podcasts to Reach New Audiences and Stand Out—Laura Mansfield

If you want to see the excitement for this conference, check out our hashtag #smmw14.

Be sure to check out more about the conference.

Key takeaways mentioned in this episode:

Ways to subscribe to the Social Media Marketing podcast:

What do you think? What are your thoughts on podcasting for marketers? Please leave your comments below.

Tags: business podcast, michael stelzner, michael wolf, new media, podcast, podcast advertiser, podcast advertising, podcast category, podcast marketing, podcast monetization, podcaster, podcasting research, social media marketing podcast

The post Why Podcasting Is a Trend Marketers Need to Follow appeared first on Make Money Online With Twitter Marketing.

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samedi 15 février 2014