TwitterToolsReviews |
- 10 #Awesome #Twitter #Analytics and Visualization #Tools
- Blog to Book to Business: How to Live Your Dream
- Facebook News Feed Updates: This Week in Social Media
- Engagement: How to Create a Loyal Audience That Loves You
- Engagement: How to Create a Loyal Audience That Loves You
| 10 #Awesome #Twitter #Analytics and Visualization #Tools Posted: 07 Feb 2014 10:16 PM PST
After researching over a thousand Twitter Tools for the Twitter Tools Book I came across many Twitter analytics and visualization tools. These Twitter tools were designed to add value by presenting a different way to visualize or analyze your tweets, the people in your network, and the tweets from the people in your network. Many tools tried to add value and failed. At least they tried. The following tools, however, stand out in my mind as exceptional or entertaining and I recommend you check them out if you want to analyze and visualize your activity on Twitter. 1. The ArchivistThe Archivist was built by Mix Online, an opinionated group of designers and developers at Microsoft. Some of the cool features of this tool include:
2. SocialBroSocialBro is a powerful platform that enables you to analyze and visualize your network in a variety of ways. In addition to analysis SocialBro also enables you to grow your network and schedule tweets for Hootsuite or Buffer directly within their platform. Here is a snapshot of their homepage:
Some of their other features include:
3. MentionMapMentionMap is a cool network exploring tool. The interactive nature of this tool is very neat, although sometimes awkward to navigate. Test it out for yourself with the embed below.
4. TwitonomyTwitonomy is a powerful Twitter anayltics platform that I discovered after it’s founder @MattFyot reached out to me on Twitter. This free service is actually very robust, and I am impressed with all of the different methods of analysis it offers. To give you a better idea here is a screen capture of my Twitonomy profile:
5. 5K Twitter Browser5K Twitter Browser is a very cool way to explore the followers of your followers. The only downside to this app is that there are no links to the profiles, you need to enter the usernames into Twitter directly to check people out, and longer usernames cannot be entirely seen. 6. Twitter CounterTwitter Counter Below is a graph they generated showing my follower growth during the last month.
7. Visible TweetsVisible Tweets is a way to view tweets based on keyword or username. This Twitter visualization Tool is basically a screen saver featuring your tweets. Here is a video I recorded with a quick demo of this tool. 8. TweetstatsTweetstats is, you guessed it, statistics for Twitter. And robust statistics at that. Check this tool out for a glimpse into your tweeting style and tendancies.
9. TwistoriTwistori is an elegant way to view a scrolling stream of tweet containing the emotive words: I love, I hate, I think, I believe, I feel, and I wish. This is a pretty interesting way to get a feel for the pulse of Twitter.
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| Blog to Book to Business: How to Live Your Dream Posted: 07 Feb 2014 03:56 PM PST By Michael Stelzner
Are you wondering how publishing a book can help you grow your business? To learn how you can combine your passion with your business, I interview Jeff Goins for this episode of the Social Media Marketing podcast. More About This Show
The Social Media Marketing podcast is a show from Social Media Examiner. It's designed to help busy marketers and business owners discover what works with social media marketing. The show format is on-demand talk radio (also known as podcasting). In this episode, I interview Jeff Goins, a blogger who followed his passion and amassed 200,000 monthly followers and published three books—all very quickly. His books include You Are a Writer, Wrecked and The In-Between. Jeff shares how he achieved his dream of becoming a writer, while building a successful business. You'll learn what it takes to jump from blog to book and why you should start now. Share your feedback, read the show notes and get the links mentioned in this episode below! Listen NowPodcast: Play in new window | Download You can also subscribe via iTunes, RSS, Stitcher or Blackberry. Here are some of the things you'll discover in this show: Blog to Book to BusinessWhat do you tell people you do for a living? Jeff typically tells people he's a writer, although he does a lot of other things. He finds it easier to tell people that, and it allows him to own his identity. Jeff called himself a writer well before he was writing. It allowed him to step into the title and it reminds him of how far he has come. Listen to the show to hear why many aspiring authors don't own their dreams. The story of dreams and fears Jeff explains that he went solo about 8-9 months ago, but it has taken him about 3 years to get to this stage. He originally started with a blog, which turned into a side business. It wasn't until the end of last year that he realized he was making enough money that his wife didn't have to work anymore. He eventually quit his job at the beginning of this year to become a full-time writer, blogger and speaker. Jeff's blog, Goins Writer, isn't his first blog. Up to this point, he had attempted eight other blogs, all of which failed.  The Goins Writer blog. It was these failures that prepared Jeff to persevere. He eventually set up his personal blog, where he talks about writing and his own struggles. This was an attempt to learn how to build a platform so he could get published and share his journey with others. You'll hear why Jeff forced himself into writing a personal blog and why he made the decision to give it two years. Listen to the show to find out what fuels Jeff's writing. The importance of writing for more popular blogs When he started a blog, Jeff did the relationship thing first. You'll discover what he did to reach out to the people he admired and why they were a huge influence when it came to the launch of the Goins Writer blog. Once he had seen the power of this in action, he was able to partner with communicators who had audiences that he wanted to connect with. Within the first year of his blog's launch, Jeff wrote over 100 articles on 100 websites. He believes it was the single best strategy for building his audience.  Guest blogging is one of the best strategies for building your audience. Every multi-author blog out there constantly looks for exceptional talent and it's a win-win for both parties. It was one of the keys to Jeff's success. Jeff had listened to people like Jon Morrow, who had essentially done the same thing. Jon didn't have a blog for years. Instead he established himself first as a guest author for other blogs, including CopyBlogger and ProBlogger. So before he even wrote a single post on his own blog, he already had an email list of about 13,000 subscribers. Listen to the show to hear what Jeff discovered when he gave away his best content. Making money When Jeff launched his blog, he had a day job working for a nonprofit organization. His blog at the time was not making any money. He'd read articles by Darren Rowse of ProBlogger, talking about how hard it was to monetize a blog, so Jeff had low expectations. About 6-8 months into the process, Jeff got the idea that it would be cool if he could figure out a way to make money from his blog. So he decided to build an email list. A year later, he sent out his first email to invite people to buy something from him. It was a very short eBook that he put together himself over the course of a couple of weeks. You'll hear where Jeff invested his time, which enabled him to quit his day job. Listen to the show to find out what happened to Jeff that made him realize he had something others were willing to pay for. How to jump from blog to book Jeff noticed that a lot of bloggers sold eBooks to monetize their platforms and he had already taken an article from his blog and turned it into an eBook. Although Jeff knew that a great way to get email subscribers was to give an eBook away, he wanted to know if people would pay for it.  The Writer’s Manifesto was the first eBook that Jeff gave away to build his subscriber list. You'll hear the advice from Jeff's friend that gave him the confidence to charge people for his next eBook. He sold it for $1.99 and hundreds of people bought it. Jeff couldn't believe how much money he made from it. After a couple of weeks, he took the offer down and decided to invest time in the project to make it a lot better and expand it into a legitimate book called You Are a Writer. A few months later, it was republished and turned into an Amazon bestseller.  You Are a Writer became an Amazon bestseller. Listen to the show to discover what else Jeff created at the time of publication of You Are a Writer, which allowed him to triple his income. How the first traditional book deal came about About 8 months into building his platform, a publisher approached Jeff to see if he would consider publishing a book. This was the reason he had started his blog in the first place. At this stage, he hadn't even written an eBook. Jeff couldn't believe that he was on the cusp of his dream so soon. The reason this deal came about was because years ago, Jeff had written a short manifesto for the website ChangeThis and the editor had found it buried in the archives. His first physical book was called Wrecked: When a Broken World Slams into Your Comfortable Life. The basic idea is the "purpose of your life is not just about you; that we are most alive when we are serving others."  Jeff’s first physical book, Wrecked. Listen to the show to hear the inspirational story behind the idea for You Are a Writer. Tips for bloggers who want to write a book Jeff says the first thing he learned was that it's a marathon. It's not just about the past two years of his life—it's actually a story of six or seven years of hard work, perseverance and figuring out a way for it to work. There are moments when you are in the spotlight and you feel great, then there are many times when you aren't. What you see on the surface is just a small percentage of the stuff that is happening underneath. The second thing that he has learned is to have an idea of what it would mean to arrive. Jeff has discovered that even though he has achieved and exceeded his dreams, he still wants a little bit more. Listen to the show to hear why everything after this point is just gravy. The right move Jeff explains how he had a conversation with an older friend about his fears of leaving his job. Although it was his dream to become a writer, he felt like he was about to abandon all of the people who had helped him get to where he was. It was Jeff's friend who made him realize that the opportunity he had was rare, and not taking it would be an act of disobedience. This made him realize that there was a deeper story going on. It was an opportunity for him to do something big and he needed to take it. Listen to the show to find out why Jeff thought it was about him, not something bigger than him. Follow your passion Although most people would say that you should just go for it and have faith in yourself, Jeff explains how he didn't want to hear those words. His answer is to start now.  If you want to follow your passion, then start now. Image source: iStockphoto You should start to build something on the side. It took Jeff two years to build his business before it competed with his job. Listen to the show to find out why you need to build a bridge, rather than take a leap. Discovery of the WeekI've discovered a really cool tool called Canva. It's a web-based design platform that allows you to drag and drop pre-designed templates and customize them. It supports a huge array of things. One in particular is you can create impressive Facebook cover photos for your pages. You can also do graphics for your blog, photo collages, presentations, posters, invitations and business cards. Canva has one of the best designer user interface experiences I've ever seen on any website. When you log in, you'll notice that when you move your mouse around, it reveals incredible artwork.
Once you have chosen one of their templates, you can then choose the text and alter it. Some are free and some you have to pay for. You can also upload your own images. I think you will love this. Right now they are in beta, so you need to have a friend with a Canva account to give you access, or you can sign up to get on their waiting list. Call in and leave your social media–related questions for us and we may include them in a future show. Listen to the show to learn more and let us know how this works for you. Other Show MentionsSocial Media Marketing World 2014 is our physical mega-conference, which is set to return to San Diego, California on March 26, 27 and 28.  Social Media Marketing World 2014. We have put together more than 60 sessions that include social media marketing, blogging, podcasting and video marketing. We've invited the top experts in the world. Some of the bloggers attending include Michael Hyatt, Chris Brogan, Jay Baer, John Jantsch, Mark Schaefer, Marcus Sheridan, Gini Dietrich, Brian Clark, Denise Wakeman, Lee Odden, Stan Smith, Kim Garst, Pat Flynn, Ian Cleary and tons of others. The line-up for this conference is like nothing we have ever done before. If you want to improve your social media marketing, are wanting some professional development or you just need to know a lot more about social media and how it can impact your business, then check it out. I would love to meet you in person. Key takeaways mentioned in this episode:Ways to subscribe to the Social Media Marketing podcast: What do you think? What are your thoughts on going from blog to book? Please leave your comments below. Image from iStockPhoto.This entry passed through the Full-Text RSS service — if this is your content and you’re reading it on someone else’s site, please read the FAQ at fivefilters.org/content-only/faq.php#publishers. The post Blog to Book to Business: How to Live Your Dream appeared first on Make Money Online With Twitter Marketing. This posting includes an audio/video/photo media file: Download Now |
| Facebook News Feed Updates: This Week in Social Media Posted: 07 Feb 2014 09:13 AM PST By Cindy King
What's New This Week?Facebook News Feed Update Delivers Higher-Quality Content: Facebook will "be doing a better job of distinguishing between a high-quality article on a website versus a meme photo hosted somewhere other than Facebook when people click on those stories on mobile. This means that high-quality articles you or others read may show up a bit more prominently in your news feed, and meme photos may show up a bit less prominently."  "Soon, after you click on a link to an article, you may see up to three related articles directly below the news feed post to help you discover more content you may find interesting." Twitter Announces Global Availability of Tailored Audiences: Tailored audiences are "a new way for advertisers to define your own groups of existing and potential customers, and connect with them on Twitter with relevant messages."  "With tailored audiences you can reach users on Twitter who have shown interest in your brand or your category even away from Twitter." SlideShare Introduces New Homepage: You can now like, share and save SlideShares directly from the homepage. There are larger thumbnails and a new look and feel for how you experience content on SlideShare. And there's a new Topics section.  You'll notice a few key changes to the SlideShare homepage. Foursquare's New iOS 7 Delivers More Local Notifications: When you arrive somewhere new, Foursquare "tells you what you need to know (like the best thing to order or a money-saving special), even if you don't open the app."  Foursquare shuffles the deck "every time you open the app so you don't miss a thing. Just swipe to explore great tips, find money-saving specials near you and check out the feed to see what your friends are up to tonight." Here's some upcoming social media news worth following: Instagram Reportedly Eyes Private Messaging: "You might soon be able to privately message your Instagram friends." Facebook Is Replacing Its "Hide All" Button With "Unfollow": This will give users an easy way to block content they do not want to see from their friends, without unfriending them. Here are a few interesting social media tools worth noting: AuthorRank: A free tool, currently in beta, to determine your AuthorRank based on an algorithm that takes into account the quality, quantity and diversity of your authorship posts.  Virante's AuthorRank scores the aggregate average search engine ranking strength of the Google Authorship–connected content of authors. Social Searcher: A free social media search engine that allows users to search for content on social networks in real time and provides deep analytics data.  Users can search without logging in for publicly posted information on Twitter, Google+ and Facebook, save searches and set up email alerts. ShareBloc: A community of professionals that shares, curates and discusses business content that matters; currently in public beta.  ShareBloc is "building a community of like-minded professionals to share, curate and discuss business content that matters." What do you think? Please share your comments below. This entry passed through the Full-Text RSS service — if this is your content and you’re reading it on someone else’s site, please read the FAQ at fivefilters.org/content-only/faq.php#publishers. The post Facebook News Feed Updates: This Week in Social Media appeared first on Make Money Online With Twitter Marketing. |
| Engagement: How to Create a Loyal Audience That Loves You Posted: 07 Feb 2014 03:00 AM PST By Michael Stelzner
Are you wondering how you can increase your audience loyalty through engagement? To learn the importance of engagement, I interview Danny Iny for this episode of the Social Media Marketing podcast. More About This Show
The Social Media Marketing podcast is a show from Social Media Examiner. It's designed to help busy marketers and business owners discover what works with social media marketing. The show format is on-demand talk radio (also known as podcasting). In this episode, I interview Danny Iny, author of Engagement from Scratch! He is also the founder of Firepole Marketing and host of the Connect, Engage, Inspire podcast. Danny shares his techniques for increasing engagement, which engenders loyalty in his audience. You'll find out how to define engagement in your business, the benefits of it and how to get started. Share your feedback, read the show notes and get the links mentioned in this episode below! Listen NowPodcast: Play in new window | Download | Embed You can also subscribe via iTunes, RSS, Stitcher or Blackberry. Here are some of the things you'll discover in this show: EngagementFrom a writer to someone who specializes in engaging audiences Danny shares that he has been writing since childhood, and started a copywriting business when he was young. In 2006, he wrote his first book, Ordinary Miracles: Harness the Power of Writing to Get Your Point Across! In the book, he discusses his ideas about writing and how to write well. Although it's a great book, Danny didn't get the response he was looking for.  Ordinary Miracles was Danny's first book. The lesson he learned is that when you write copy, it's not actually about the words. You need to understand the people you want to connect with, and understand what matters to them. Danny's copywriting practice evolved over time into a marketing and strategy consultancy. You'll hear what happened when he attended local networking sessions that made him want to create a training program. Danny soon discovered that people who didn't have an audience wanted to know more about engagement; and therefore, he wanted to help them. He started to reach out to all of the experts who had built an engaged audience from nothing. With their input and perspectives, his new book, Engagement from Scratch! was created. Listen to the show to find out why it's important to be sensitive to other people's needs. Definition of engagement Since his latest book was published, Danny says that he has developed the insight that engagement is about the deep emotional investment that people have in what you are doing. If you think about Apple's customers, they are members of the Apple tribe. The fact that they use Apple's products actually says something about who that person is. It's a piece of their identity. Not only are these customers incredibly engaged, they are also invested in what Apple does. If the company were to betray the values they stand for, the response would be dramatic. They would feel like a friend had betrayed them. Danny says that the best model for conceptualizing engagement is by increasing the feeling of commitment through rewards over time. When someone discovers you for the first time, there is no connection, relationship or engagement. You have to give them something to keep them coming back.  To get people to commit, offer them something in return. Make sure you give people an opportunity to provide you with their name and email address. Once they commit, you can reward them. You'll find out another great way to get people to invest some of their time and attention, which will help you build a relationship with them. It's important to stand out from the competition, and one way to do this is to answer emails personally. This puts you in a whole different category. To be a good email marketer, you need to have a double opt-in, a one-click Unsubscribe button and a high content-to-pitch ratio. You should offer a ton of value and ask for nothing in return.  You should always offer an unsubscribe option. Once you have built up a relationship with your subscribers, it's far easier to ask for something in return. Listen to the show to find out how you can use a populated tweet to start a dialogue and get great responses. The reward Danny says that when people trust you, and you have earned their respect, it changes everything in your business. So when you have an offer, people buy from you. Your conversions go through the roof. A great example is when Danny did a webinar about 18 months ago, when he was a lot less experienced. Although the information was good, he bombed the webinar. It shouldn't have converted by any means, yet it made five figures in sales. The reason it did so well was that people knew and trusted Danny. They knew that whatever he was going to share was probably worth buying.  Once you have built trust with your audience, they are more willing to buy from you. Image source: iStockphoto When you are in constant contact with your audience, you know what they want. It takes a ton of the guesswork away. They share it all with you. You'll hear Danny explain what happened when Firepole Marketing went through a revamp, and why his audience was behind him, rather than complaining about the slightest fault. Listen to the show to hear what happens when Danny promotes affiliates on his site. Practical things you can do to start to improve your engagement Danny says that you can do engagement from scratch if you have no audience, or have an audience but no engagement. If you have an audience but lack engagement, the first thing he recommends you do is make sure that the emails you send out have your signatory on, so that subscribers can reply.  To help build a relationship with your audience, always provide your signatory on your emails. Danny makes sure that there is always somebody on his team who can check emails and send a personal reply. It's a way for the person who receives the email to get to know the person who sent it. The second thing that you can do (and it's not just with email) is to end the message with a call to action. It doesn't always have to end with a "buy this" message. You'll discover the types of messages that you can include, which will encourage a response. The bottom line is that engagement is about relationships, and they are bidirectional. Listen to the show to find out why it's a special time in the history of this online world. How to manage it all Danny says that you have to start small. Some people don't understand why he spends a lot of his time every day answering emails, but he says it's what drives all of his sales. Last year alone, they had nearly $700,000 in sales. You can send out an email once a week. Not every email has to ask for a reply at the bottom either. Maybe once in a while ask for a response and build it up gradually. Let the people on your team contribute too. Although Danny interacts with many of his audience members, his team deals with the student-, customer- and audience-facing stuff. It's a great way for people get to know who Firepole Marketing is.  Let your team help you respond to your audience's emails. Listen to the show to discover why return on investment (ROI) doesn't exist without the I. A successful engagement tip Danny says there are two ways you can look at building engagement. There is wide and shallow, and narrow and deep. Last summer, Danny and his team ran a Business Ignition Boot Camp, where 200 participants worked extensively with them for 6 weeks. Although the course was free, the applicants had to fill out a 45-minute application. During the course, they received a ton of homework. Danny says that it was a phenomenal experience, and people are still evangelizing about it today. Not only are they customers forever, but they have brought in new customers too.  People are still evangelizing about this course that was run last year. You'll hear about a scavenger hunt they did last year too, which will kick off again this month. You don't have to blanket all of the people who follow you. Instead you can aim at the most engaged, in terms of their engagement with and investment in you. You need to think about what you can do with them that can bring them into the fold and make them part of your family. Listen to the show to hear the importance of creating evangelists and why you can't pay for this kind of thing. Discovery of the WeekI have recently discovered that ClicktoTweet has changed, and it's now even better. When you first go to ClicktoTweet, it will ask you to log into Twitter. You can then generate your tweet. The result is a custom URL that you can embed or use as a forwarder. With the new updates, you can track the results of the tweets that you shared. It shows you the number of clicks and how many were unique. It even shows you on a timeline which day got the most clicks. You can also see on a map which countries the clicks came from.  You can now track which days got the most clicks. With this kind of data, you can do tweet-level analytics. It's exciting what you can do with this. There is also a WordPress plugin option, and although I've not experimented with it yet, I have downloaded it and read the code. It allows you to create a clickable box on your blog. You'll hear an example of how you can use this to drive traffic back to your blog. There is also another plugin in the WordPress.org plugins directory called Click To Tweet by Todaymade. I don't think these are from the same organization; however, this plugin creates a really nice box with text in it. If you think creatively, you can come up with some innovative uses for it. Call in and leave your social media–related questions for us and we may include them in a future show. Listen to the show to learn more and let us know how this works for you. Other Show MentionsThis week's podcast is sponsored by Social Media Marketing World 2014.
The buzz around this conference is amazing. If you look at our hashtag #smmw14, you will see all of the people who are excited about attending this conference. The conference features more than 80 sessions in four major tracks: social tactics, social strategy, community management and content marketing. A major part of this conference is about networking. Some of the exciting networking opportunities we have planned include the opening night party on a naval aircraft carrier, early morning walking and running groups, dedicated networking ambassadors, major networking time after keynotes and during lunches, special interest groups and so much more! Be sure to check it out. Key takeaways mentioned in this episode:Ways to subscribe to the Social Media Marketing podcast: What do you think? What are your thoughts on creating a loyal audience through engagement? Please leave your comments below. Image from iStockPhoto.This entry passed through the Full-Text RSS service — if this is your content and you’re reading it on someone else’s site, please read the FAQ at fivefilters.org/content-only/faq.php#publishers. The post Engagement: How to Create a Loyal Audience That Loves You appeared first on Make Money Online With Twitter Marketing. |
| Engagement: How to Create a Loyal Audience That Loves You Posted: 07 Feb 2014 03:00 AM PST By Michael Stelzner
Are you wondering how you can increase your audience loyalty through engagement? To learn the importance of engagement, I interview Danny Iny for this episode of the Social Media Marketing podcast. More About This Show
The Social Media Marketing podcast is a show from Social Media Examiner. It's designed to help busy marketers and business owners discover what works with social media marketing. The show format is on-demand talk radio (also known as podcasting). In this episode, I interview Danny Iny, author of Engagement from Scratch! He is also the founder of Firepole Marketing and host of the Connect, Engage, Inspire podcast. Danny shares his techniques for increasing engagement, which engenders loyalty in his audience. You'll find out how to define engagement in your business, the benefits of it and how to get started. Share your feedback, read the show notes and get the links mentioned in this episode below! Listen NowPodcast: Play in new window | Download | Embed You can also subscribe via iTunes, RSS, Stitcher or Blackberry. Here are some of the things you'll discover in this show: EngagementFrom a writer to someone who specializes in engaging audiences Danny shares that he has been writing since childhood, and started a copywriting business when he was young. In 2006, he wrote his first book, Ordinary Miracles: Harness the Power of Writing to Get Your Point Across! In the book, he discusses his ideas about writing and how to write well. Although it's a great book, Danny didn't get the response he was looking for. Ordinary Miracles was Danny's first book. The lesson he learned is that when you write copy, it's not actually about the words. You need to understand the people you want to connect with, and understand what matters to them. Danny's copywriting practice evolved over time into a marketing and strategy consultancy. You'll hear what happened when he attended local networking sessions that made him want to create a training program. Danny soon discovered that people who didn't have an audience wanted to know more about engagement; and therefore, he wanted to help them. He started to reach out to all of the experts who had built an engaged audience from nothing. With their input and perspectives, his new book, Engagement from Scratch! was created. Listen to the show to find out why it's important to be sensitive to other people's needs. Definition of engagement Since his latest book was published, Danny says that he has developed the insight that engagement is about the deep emotional investment that people have in what you are doing. If you think about Apple's customers, they are members of the Apple tribe. The fact that they use Apple's products actually says something about who that person is. It's a piece of their identity. Not only are these customers incredibly engaged, they are also invested in what Apple does. If the company were to betray the values they stand for, the response would be dramatic. They would feel like a friend had betrayed them. Danny says that the best model for conceptualizing engagement is by increasing the feeling of commitment through rewards over time. When someone discovers you for the first time, there is no connection, relationship or engagement. You have to give them something to keep them coming back. To get people to commit, offer them something in return. Make sure you give people an opportunity to provide you with their name and email address. Once they commit, you can reward them. You'll find out another great way to get people to invest some of their time and attention, which will help you build a relationship with them. It's important to stand out from the competition, and one way to do this is to answer emails personally. This puts you in a whole different category. To be a good email marketer, you need to have a double opt-in, a one-click Unsubscribe button and a high content-to-pitch ratio. You should offer a ton of value and ask for nothing in return. You should always offer an unsubscribe option. Once you have built up a relationship with your subscribers, it's far easier to ask for something in return. Listen to the show to find out how you can use a populated tweet to start a dialogue and get great responses. The reward Danny says that when people trust you, and you have earned their respect, it changes everything in your business. So when you have an offer, people buy from you. Your conversions go through the roof. A great example is when Danny did a webinar about 18 months ago, when he was a lot less experienced. Although the information was good, he bombed the webinar. It shouldn't have converted by any means, yet it made five figures in sales. The reason it did so well was that people knew and trusted Danny. They knew that whatever he was going to share was probably worth buying. Once you have built trust with your audience, they are more willing to buy from you. Image source: iStockphoto When you are in constant contact with your audience, you know what they want. It takes a ton of the guesswork away. They share it all with you. You'll hear Danny explain what happened when Firepole Marketing went through a revamp, and why his audience was behind him, rather than complaining about the slightest fault. Listen to the show to hear what happens when Danny promotes affiliates on his site. Practical things you can do to start to improve your engagement Danny says that you can do engagement from scratch if you have no audience, or have an audience but no engagement. If you have an audience but lack engagement, the first thing he recommends you do is make sure that the emails you send out have your signatory on, so that subscribers can reply. To help build a relationship with your audience, always provide your signatory on your emails. Danny makes sure that there is always somebody on his team who can check emails and send a personal reply. It's a way for the person who receives the email to get to know the person who sent it. The second thing that you can do (and it's not just with email) is to end the message with a call to action. It doesn't always have to end with a "buy this" message. You'll discover the types of messages that you can include, which will encourage a response. The bottom line is that engagement is about relationships, and they are bidirectional. Listen to the show to find out why it's a special time in the history of this online world. How to manage it all Danny says that you have to start small. Some people don't understand why he spends a lot of his time every day answering emails, but he says it's what drives all of his sales. Last year alone, they had nearly $700,000 in sales. You can send out an email once a week. Not every email has to ask for a reply at the bottom either. Maybe once in a while ask for a response and build it up gradually. Let the people on your team contribute too. Although Danny interacts with many of his audience members, his team deals with the student-, customer- and audience-facing stuff. It's a great way for people get to know who Firepole Marketing is. Let your team help you respond to your audience's emails. Listen to the show to discover why return on investment (ROI) doesn't exist without the I. A successful engagement tip Danny says there are two ways you can look at building engagement. There is wide and shallow, and narrow and deep. Last summer, Danny and his team ran a Business Ignition Boot Camp, where 200 participants worked extensively with them for 6 weeks. Although the course was free, the applicants had to fill out a 45-minute application. During the course, they received a ton of homework. Danny says that it was a phenomenal experience, and people are still evangelizing about it today. Not only are they customers forever, but they have brought in new customers too. People are still evangelizing about this course that was run last year. You'll hear about a scavenger hunt they did last year too, which will kick off again this month. You don't have to blanket all of the people who follow you. Instead you can aim at the most engaged, in terms of their engagement with and investment in you. You need to think about what you can do with them that can bring them into the fold and make them part of your family. Listen to the show to hear the importance of creating evangelists and why you can't pay for this kind of thing. Discovery of the WeekI have recently discovered that ClicktoTweet has changed, and it's now even better. When you first go to ClicktoTweet, it will ask you to log into Twitter. You can then generate your tweet. The result is a custom URL that you can embed or use as a forwarder. With the new updates, you can track the results of the tweets that you shared. It shows you the number of clicks and how many were unique. It even shows you on a timeline which day got the most clicks. You can also see on a map which countries the clicks came from. You can now track which days got the most clicks. With this kind of data, you can do tweet-level analytics. It's exciting what you can do with this. There is also a WordPress plugin option, and although I've not experimented with it yet, I have downloaded it and read the code. It allows you to create a clickable box on your blog. You'll hear an example of how you can use this to drive traffic back to your blog. There is also another plugin in the WordPress.org plugins directory called Click To Tweet by Todaymade. I don't think these are from the same organization; however, this plugin creates a really nice box with text in it. If you think creatively, you can come up with some innovative uses for it. Call in and leave your social media–related questions for us and we may include them in a future show. Listen to the show to learn more and let us know how this works for you. Other Show MentionsThis week's podcast is sponsored by Social Media Marketing World 2014.
The buzz around this conference is amazing. If you look at our hashtag #smmw14, you will see all of the people who are excited about attending this conference. The conference features more than 80 sessions in four major tracks: social tactics, social strategy, community management and content marketing. A major part of this conference is about networking. Some of the exciting networking opportunities we have planned include the opening night party on a naval aircraft carrier, early morning walking and running groups, dedicated networking ambassadors, major networking time after keynotes and during lunches, special interest groups and so much more! Be sure to check it out. Key takeaways mentioned in this episode:Ways to subscribe to the Social Media Marketing podcast: What do you think? What are your thoughts on creating a loyal audience through engagement? Please leave your comments below. Image from iStockPhoto.This entry passed through the Full-Text RSS service — if this is your content and you’re reading it on someone else’s site, please read the FAQ at fivefilters.org/content-only/faq.php#publishers. The post Engagement: How to Create a Loyal Audience That Loves You appeared first on Make Money Online With Twitter Marketing. |
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