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- Viral Tweet Test Results Part 2: Timeline & Transmission Rates
- 5 LinkedIn Company Page Tips to Enhance Your Marketing
- Story as Strategy: How Social Storytelling Leads to Business
- Twitter Follower Bot 2013
| Viral Tweet Test Results Part 2: Timeline & Transmission Rates Posted: 24 Feb 2014 12:57 AM PST The first meaty bit of data I've pulled out of the results is a timeline of the growth activity including retweets, comments and clicks through to the page. I've also marked the times when popular users retweeted and when it first hit the "Trending Topics" list.
And here are some rough numbers based on the first day of the experiment (after which activity slowed to a trickle):
I'll be pulling more complex data out of the results also, including an attempt at actually mapping the spread of the Viral Test Tweet through Tweets, followers and retweets. And as before, if you can think of any other data points I may be missing, please let me know. The post Viral Tweet Test Results Part 2: Timeline & Transmission Rates appeared first on Make Money Online With Twitter Marketing. | |||||||||||||||||||||||||
| 5 LinkedIn Company Page Tips to Enhance Your Marketing Posted: 23 Feb 2014 06:54 PM PST By Jason Miller
Do you have a LinkedIn company page? In this article, I'll show you how to get the most from your LinkedIn company page, in five easy steps. Why a LinkedIn Company Page?The benefits of a well-oiled LinkedIn company page include engaging followers with company news, updates, events and relevant content. There's also the improved search engine rankings as LinkedIn pages often perform well in company searches. And let's not forget lead generation opportunities from your content marketing. In fact, research shows that 50% of LinkedIn members are more likely to purchase from companies when they engage with them on LinkedIn. Here's how to make your LinkedIn company page work for you: #1: Optimize Your LinkedIn PageShowcase what your business has to offer. Smart marketers who build out their products and services page tend to attract twice as many company followers than those who don't. Use this page to tell members what you do best and give them compelling reasons to follow you. Remember that you can link to just about anything from your products and services page, including your latest and greatest white papers, case studies or how-to content. You'll best attract customers when you turn your products, services or anything else relevant to your business into focal points. Here are just a few examples of what to feature prominently:
Company pages are also very SEO-friendly. Google previews up to 156 characters of your page's text. Be sure to edit your description so that it leads with powerful, keyword-rich sentences. Plus, members can search for companies by keyword on LinkedIn, so include words and phrases that describe your business, expertise and industry focus. Finally, remember to include your company contact information, descriptions of offerings and your areas of expertise. Your primary attributes can also function as keyword tags. Once you've done that, ask your customers to recommend the products and services they favor. Authentic advocacy equals credible endorsement! #2: Engage Your AudienceWith LinkedIn company pages, you can now like and share content as a company. Before, you could only do so as an individual. This is a big change, so use it to engage other members! For example, your company page admins can like and respond to member comments that are made in response to something you post on your company page. Consider sharing your customers' and prospects' content—from their corporate blogs, product updates and company posts—to get these kinds of interactions going. And don't forget content from their employees! You'll develop trust with buyers while developing a more professional corporate brand identity. Hands down, content that's customized to your followers' and customers' professional interests resonates the most. With LinkedIn's targeted updates, you can easily tailor your message to your audience. For example, when you create an update, you can choose to share it with "all followers" or to a "targeted audience." Choose the latter to send your update to a subset of followers based on geography, industry, company size or level of seniority. Just as with any social network, LinkedIn is a community where targeted engagement is essential for success.  Company updates allow your administrators to directly engage with viewers and followers of your company page. You can post and share items like company news, promotions, relevant industry articles and YouTube videos. When you update from your company page, use these two essential tips for creating compelling content:
Lastly, keep in mind that professionals will check your updates on multiple devices. #3: Attract More FollowersThe more the merrier on the social merry-go-round. Here are some simple, effective strategies for attracting more followers with your company updates:
#4: Follow the 4-1-1 RuleThe 4-1-1 Rule was coined by Tippingpoint Labs and Joe Pulizzi of the Content Marketing Institute. The rule states: "For every one self-serving tweet, you should retweet one relevant tweet and most importantly share four pieces of relevant content written by others."  Consistent posting: Create an editorial calendar of updates within your company, and highlight relevant third-party material. Then share it with company followers. Image Source: Tippingpoint Labs. Apply this simple rule to your activity on your LinkedIn company page, and you've struck gold. You'll authentically engage in conversations, build awareness and interact with LinkedIn members without giving the impression that you're a self-centered know-it-all. For marketers, the 4-1-1 Rule is particularly useful when applied to building relationships with prospective customers. This kind of trust hinges on your ability to foster an informative dialogue regularly. It also keeps you at the front of prospects' minds as they move through the buying phase. As Jay Baer says, "Sell something, get a customer for a day. Help someone, get a customer for life." #5: Analyze for the PrizeCompany page administrators have access to LinkedIn Analytics that help them better engage with their followers and monitor their success. There is a goldmine of insights available to help you focus and refine your strategy, including:
Bonus TipHost a company "Lunch & Learn" to evangelize the power of company updates, and share tips and tricks with your team. This can have a significant impact on your company page's overall reach. Consider third-party apps like GaggleAMP and Addvocate to show employees which updates are most important for your company and are pre-approved for sharing. Over to You What do you think? Are you using LinkedIn's company pages to connect your business with the professionals you most want to reach? How do you update your followers on company news, products and services and job openings? Leave your questions and comments in the box below. This entry passed through the Full-Text RSS service — if this is your content and you’re reading it on someone else’s site, please read the FAQ at fivefilters.org/content-only/faq.php#publishers. Five Filters recommends:
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| Story as Strategy: How Social Storytelling Leads to Business Posted: 23 Feb 2014 12:15 PM PST By Michael Stelzner
Are you wondering how to use stories in your social strategy? To learn how you can use stories to sell, I interview Gary Vaynerchuk for this episode of the Social Media Marketing podcast. More About This Show
The Social Media Marketing podcast is a show from Social Media Examiner. It's designed to help busy marketers and business owners discover what works with social media marketing. The show format is on-demand talk radio (also known as podcasting). In this episode, I interview Gary Vaynerchuk, author of Crush It! and The Thank You Economy. He's also the CEO of VaynerMedia. His newest book is Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy World. Gary shares why storytelling is important for your business. You'll learn how to discover deeper data and why analytics are an essential part of your social strategy. Share your feedback, read the show notes and get the links mentioned in this episode below! Listen NowPodcast: Play in new window | Download You can also subscribe via iTunes, RSS, Stitcher or Blackberry. Here are some of the things you'll discover in this show: Story as StrategyThe story behind Jab, Jab, Jab, Right Hook Gary explains how he had an epiphany that he might have let people down by over-indexing the act of giving in The Thank You Economy. Although he knew his readers would understand that to give is great, they wouldn't necessarily understand that at some stage you have to ask. The book title, Jab, Jab, Jab, Right Hook, stands for Give, Give, Give, Ask. You have to remember to give value, which eventually leads to putting out a good call to action, which leads to business. Gary says that even some of the best social media people don't know how to ask for business.  Gary’s new book Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy World. The idea behind the book was for it to be a utility for people. It looks at individual pieces of content as case studies. You'll hear why Gary wanted to write a how-to book and why the title is a boxing metaphor. Listen to the show to find out why Gary looks at social media as a science. What boxing teaches us about social media marketing Gary explains that it's the crossroads of the analytics and being creative to create business results. He feels like a lot of social media experts don't put enough effort into analyzing data. Gary didn't put in the effort either until he started VaynerMedia. Now he has seven full-time analysts. This has given him a much deeper insight into the black-and-white of it all.  VaynerMedia on Facebook. There are also people who think it's all algorithmic. They underestimate the value of the human touch and creative, which is the art. Analysis is the science. It's the crossroads of the two. Most social media marketers don't look deep into their analytics because of time or capacity. Most are consumed by speaking, consulting and selling content. Gary feels that it's time and money that hold most people back. This is why he wanted to share his ideas. Gary recommends that you use Facebook analytics to test for deeper data. It's a great tool that has a ton of uses. You need to think about and test what you put on your Facebook page and Twitter. Listen to the show to find out why Gary likes to isolate himself into 'doing' versus 'consuming.' Common traps marketers fall into when it comes to social media Gary advises that you need to be careful and be able to back up what you say. He believes that he gets away with a lot of stuff because of the huge success he has had with Wine Library TV. Plus VaynerMedia is an eight-figure business already, where the number of employees has grown from 25 to 300.  Gary has had huge success with Wine Library TV. You'll find out why self-awareness is important and what else you need to consider when you want to help people. Listen to the show to find out why execution matters. Why storytelling is important Gary says that storytelling matters because stories are powerful and everlasting and they are what turn a commodity into a business. He believes that a story matters more than anything else. It's brand equity. It's why we buy name-brand products. It's why fashion works. It's what cool is about. It's our sense of place in the world. The best way to do it is contextually. His book includes 86 case studies that show individual pieces of content that are good and bad. Gary's biggest goal for the new book is for it to be on everyone's desk as a reference for when they want to put content out there. You'll hear why Gary always starts his talks with his own personal story and why YouTube and Twitter were the two platforms that became important to him. A recent New York Times article talks about how Gary and his team at VaynerMedia helped Nilla Wafers exponentially grow their business results with content only on Facebook, Twitter and Instagram.  The New York Times recently featured Gary and his team at VaynerMedia. You'll learn about what type of content works best for each platform and the importance of having respect for the context of the platform you tell your story on. Listen to the show to find out what you need to ask yourself to turn a boring product into an interesting one. What is micro-content? When it comes to storytelling, Gary explains that "micro" means fast. When you think about how quickly content is consumed on Facebook, Twitter, Pinterest, Tumblr and Instagram from a mobile device, then you need to put content out there that can capture attention in about 1/100th of a second. It has to be lightweight and can include memes, animated GIFs and Vines. You'll learn about the different types of stories you can tell and why it's important to talk about your value proposition. In Gary's book, he talks about the formula, micro-content + community management = effective social media marketing. When it comes to the community management component, Gary says it's the proudest aspect of who he is in the social media space. He says that 90% of his tweets are @replies. You don't just throw your content out there, you have to engage.  You have to engage with your audience. You'll discover why Gary chooses engagement over consumption and entertainment. Listen to the show to find out why Gary believes that Twitter is the one true social network. How to use a story effectively to drive conversions and sales Gary says it's important to engage, engage, engage and create context, so when you ask someone to buy from you, they feel like they owe you something. Listen to the show to find out why it's important to continue to deliver. The importance of effort You have to put in the effort and the time. A lot of people know what to do, but don't follow through and actually implement. Gary believes there are a lot of thought leaders who put out blueprint without doing what they are teaching. It's part of the opportunity for these leaders to separate themselves from the pack. Listen to the show to find out why Gary's latest book is still gaining momentum in presales. This Week's Social Media QuestionDoug, who is starting a social media strategy company helping small businesses in the Orlando, Florida area, asks, "What is the most effective way to manage usernames, passwords and logins for my clients?" The good news for the most part is that there's no need for your clients to give away their passwords to all of their social media accounts for you to manage. For example, with a Facebook page, LinkedIn account or a Google+ account, it will allow you to add administrators. However, Twitter is slightly different. You'll need a management app such as SocialOomph or HootSuite, where within the app you can delegate control. Twitter doesn't make it easy for multiple people to manage accounts because they have a single email address tied to every account. With Pinterest, I don't think they have as robust of a management strategy. If you're in a position where you need to share (or a client needs to share with you) an ID and password for a social network, I strongly recommend that you make sure whoever is managing your account uses a secure password management tool such as 1Password.  1Password is a great password storage system for managing multiple accounts for clients. Whatever you do, don't use your web browser to store IDs and passwords. If your laptop gets stolen, someone can pull up the web browser and essentially take over your accounts. If you have given away your ID and password, then change them. If there are quite a few of you who share the same ID and password, then 1Password is a robust password storage system that works great across every platform. Call in and leave your social media–related questions for us and we may include them in a future show. Listen to the show to learn more and let us know how this works for you. Other Show Mentions
The conference is an incredible opportunity for small business owners and marketers who work for corporations. It features more than 60 sessions across four major tracks, including social tactics, social strategy, community management and content marketing. There are a lot of big brands that will be presenting, so if you work for a brand, you can go nonstop from brand panel to brand panel. There is also plenty of non-brand stuff for those of you who are not part of a big brand. Representatives from IBM, Whole Foods, Century 21, SAP, Citrix, Aetna, Experian, Intercontinental Hotels and Kelly Services PLUS moderators from Cisco and Price Waterhouse Coopers will be speaking or participating in the conference. The list of brands is growing on a regular basis, so be sure to check it out. Key takeaways mentioned in this episode:Ways to subscribe to the Social Media Marketing podcast: What do you think? What are your thoughts on social storytelling? Please leave your comments below. This entry passed through the Full-Text RSS service — if this is your content and you’re reading it on someone else’s site, please read the FAQ at fivefilters.org/content-only/faq.php#publishers. The post Story as Strategy: How Social Storytelling Leads to Business appeared first on Make Money Online With Twitter Marketing. This posting includes an audio/video/photo media file: Download Now | |||||||||||||||||||||||||
| Posted: 23 Feb 2014 05:53 AM PST
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