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- 5 Ways to Grow Your Twitter Reach
- 6 Powerful Ways to Improve Your Social Mobile Marketing
- New Facebook Marketing Research Shows What Works
- Get Better Results with Twitter
- How To Improve Your Writing Skills With Twitter
| 5 Ways to Grow Your Twitter Reach Posted: 26 Feb 2014 02:00 AM PST By Stuart Davidson
Do you want more people to see your updates? If you're a small business, it can take a while to build up your Twitter followers and that can be frustrating. You may wonder how other companies grow quickly and how you can replicate their success. In this article you'll discover five ways to jumpstart visibility for your Twitter profile and tweets. #1: Follow Twitter BasicsBefore you do anything else, be sure you understand a few Twitter fundamentals. You can increase your tweet exposure with just a few tweaks:
#2: Promote Your Twitter Profile EverywhereUse your other social profiles to tell people about your Twitter handle. Add your Twitter username to the About or Contact sections of Facebook, Google+, LinkedIn and any other social profiles you use. On your website or blog, be sure you have social sharing buttons to make it easy for readers to tell others about your content.  Configure your social sharing button to auto-populate your Twitter username when someone shares an article. Plugins make it simple to install and customize sharing options and expand your reach by adding via @yourusername every time someone tweets content from your site. This simple customization gets your Twitter handle in front of hundreds of users you may not have reached otherwise. #3: Cross-Promote Your GiveawaysGiveaways always drive more traffic, visibility and engagement. Take advantage of that by creating a Q&A giveaway that requires entrants to give their answers by tagging you on Twitter and using a specific hashtag.  Extend visibility of your Twitter profile by cross-promoting campaigns using hashtags. The hashtag is easy to track and ensures you don't miss part of the conversation. Requiring users to tag your @username ensures a wider audience sees your handle. Be sure to engage with any users who respond or use the hashtag—it's just good etiquette and you'll reach even more people. When you're ready to promote your giveaway, post the question to all of your social accounts. Start with the platform that has the most engagement, then share across your other social profiles. Don't forget to share on Twitter! #4: Interact With Niche InfluencersWhether you're offline or online, networking is a tried-and-true method for extending your reach. If you haven't started networking on Twitter, now's the time. If you're truly listening on Twitter, you'll be able to tell who the influencers are in your niche—those are the people with whom you want to establish a relationship. Remember, the influencers don't have to be national in scope, they can be important locals as well (e.g., the newspaper editor or local newscasters). Start a Twitter conversation with a few of the influencers in your niche and add as much value to the conversation as you can. The more interesting you are, the more likely it is that an influencer will respond to or spread your message. The Fort Collins, CO band @FierceBad has a modest 683 followers, but has established a relationship with the amazingly popular @newbelgium (New Belgium Brewing, also in Fort Collins). When Fierce Bad released a new video, New Belgium Brewing tweeted it out to their 187,500 fans—quite a bit bigger audience.  Influencers can attract huge attention for you on Twitter. #5: Find Allies in an Online CommunityIf you think you're alone in trying to build Twitter exposure, think again! There are lots of communities for people just like you who want to network. These communities are generally built around niches, so it's easy to find one where members share your interests. Shared interests mean it's easier to find good content to send out to your followers (remember the 80/20 rule!). Since sharing is usually (but not always) reciprocal, you're benefitting too. Most online communities are free to join and welcome new members with open arms. Here are 10 communities you can join to increase your exposure on Twitter:  BizSugar posts have a Tweet button and the tweets from this community can add up. You'll find that many serious marketers have a strong presence in multiple online communities like these because they realize the overall value. Joining the same communities allows you to connect with those influencers (and expand your Twitter reach) on a larger scale. Conclusion Whether you're starting a brand-new Twitter profile or you have an established profile that's struggling to develop a larger following, you can increase Twitter exposure. Make sure you've got the basics down, then move on to connecting with influencers, sharing interesting updates and joining relevant communities. What do you think? What's been your biggest challenge with getting exposure on Twitter? Do you have advice for others? Let us know in the comments. This entry passed through the Full-Text RSS service — if this is your content and you’re reading it on someone else’s site, please read the FAQ at fivefilters.org/content-only/faq.php#publishers. The post 5 Ways to Grow Your Twitter Reach appeared first on Make Money Online With Twitter Marketing. |
| 6 Powerful Ways to Improve Your Social Mobile Marketing Posted: 25 Feb 2014 11:45 PM PST By Jamie Turner
Do you want to tap into the social power of mobile users? Leveraging the power of mobile apps that are already installed on many people's smart phones allows you to connect with people you may be overlooking. Why Mobile?Mobile is unavoidable—that much is clear. Over half of US residents own a smartphone or tablet, and around half of those are using the top social media apps available on those devices. Leveraging these mobile social networks can be challenging. In this article you'll discover six engaging mobile apps and learn how to leverage your mobile presence to generate both brand awareness and ultimately new customers. #1: Tweak Your Facebook Activities for Mobile UsersFacebook is the number-one mobile social network. In fact, it was the number-two most-used mobile app overall for the second quarter of this year, second only to Google Maps, according to GlobalWebIndex. However, Facebook Mobile has been a tough area for advertisers and marketers to capitalize on.  Many Facebook users browse the network from a mobile device. Native ads were always available on the desktop version, but never the mobile interface, so companies have had to rely on their pages to be noticed by mobile users. This effort was made more difficult by EdgeRank and now by Story Bump, both of which are features of Facebook's News Feed that determine which stories are seen first by users as they open Facebook. But do not fear! Facebook Mobile is not an uncrackable nut. Here are three things you can do to stand out from the crowd and make the most of this popular app: Tip: Create valuable page content. With Story Bump, Facebook no longer ranks content based on assumed preference. Instead, while stories with lots of positive feedback (likes, comments and shares) are re-prioritized near the top, the order is largely chronological. This means that any Page content you publish should be valuable, not just interesting. Tip: Ask questions and include calls to action to boost the amount of feedback you receive and therefore the amount of exposure your content gets. Use paid posts if necessary while you garner a following. Tip: Post at the right time of day. No matter what anyone tells you, there's a prime time of day for your Page to publish to Facebook. However, it can't be prescribed as one-size-fits-all. Your Page tells you the best time to publish to it if you look in the right place. It's right there in your Facebook Page's Insights feature in the "Posts" tab, listed under "When Your Fans Are Online." If you post according to when your fans are active, then more users—especially those on mobile devices—will see your content and be driven to your page. Tip: Use native ads. "Wait, but Jamie, you said…" I know, I know. But there's good news—native ads are being rolled out for Facebook Mobile! Chances are that their appearance will be slightly more appealing to the app's users than Facebook's traditional sidebar ads, meaning more clicks and more leads. You can also read more about Facebook native ads on this blog. A presence on Facebook is imperative for businesses, and optimizing your Facebook campaign for mobile is becoming more mandatory. Follow these tips to get ahead of the curve.  Mobile Ad fees make up a big portion of Facebook's revenue. #2: With Twitter, Think DifferentlyJust a month ago, Twitter was averaging 360 million tweets per day. Since then, in just one month, the average has already jumped by 60 million, and most of those are mobile. Sixty percent of Twitter users are on mobile, and those users are far more active than their desktop-using counterparts. Naturally, this indicates that social media marketers who use Twitter should try to optimize their campaigns for mobile. Here are three ways you can do that:  Twitter is the place to share breaking news, local updates, global events and good conversations with your mobile consumers. Tip: Leave room for retweets. If you want people to retweet your content, you need to leave room for your audience to add in their two cents. If you have the option, select a Twitter handle that's easily identifiable as belonging to your brand, but is as short as possible. You should also keep your content brief, using a link shortener like bit.ly or goo.gl if necessary. Tip: Use hashtags appropriately. Perhaps one of the worst things a Twitter user can see is someone's tweet that's packed to the brim with hashtags, often with more characters dedicated to the hashtags than to the actual content. Some people do this with the hope that one hashtag catches on, but it ends up being annoying and leaving little room for retweets. Jimmy Fallon and Justin Timberlake make fun of using too many hashtags in the video below.
Do your research and select 1-3 hashtags that are relevant to your message and your brand. Tip: Leverage Twitter for big events. Twitter is the leader in second-screen use, meaning people are most likely to actively engage with Twitter while also watching TV or a movie. This shows that while it may not be the number-one social network overall, Twitter is seen as the best network for communicating quickly. When your company hosts an event or something relevant is happening in the world or on TV, be involved on Twitter. Follow your followers to find out what's happening that they're interested in. Create a hashtag or participate with an established hashtag that's already in play. Post frequently during the event, and if it's not your event, try to put a spin on your tweet that connects your brand to the existing buzz. Twitter was born from mobile, and its mobile users are still the lifeblood of the network. Likewise, you can leverage mobile by following these tips to gain followers and grow exposure for your brand. #3: Create an Instagram PresenceInstagram has consistently been one of the most popular mobile apps for over a year now, and there's good reason for that. It's easily integrated into Facebook and Twitter, and it provides users with the visual stimulation that Facebook and Twitter lack. It's a mobile-only network (you can view/like from a desktop but not publish anything), so figuring out how to leverage mobile with social is crucial to businesses that want to stand out on Instagram. Here are four steps you can take to accomplish this: Tip: Make your pictures stand out. High-quality pictures are essential for Instagram success. The higher an image's quality, the more attention it gets. And since you're representing a brand, it's even more imperative that you ensure that your photo content is of the highest quality possible. Use cutouts, overlays, etc., to make your content leap out from the page, but make sure everything is tasteful and aesthetically pleasing. Tip: Use hashtags appropriately. Hashtags on Instagram are not the same as hashtags on Twitter. In fact, they're generally more acceptable. Use hashtags that describe what's in the picture, not what the picture is about. Encourage your followers to use a particular hashtag that you can then monitor (and maybe even use for a promotion). Use popular hashtags that are searched for often. Lastly, consider posting the picture with only one or two hashtags and then include any additional hashtags in a comment below. Tip: Make sure videos are professional. Instagram videos are tough to produce, partially because of the mobile recording concept. Smartphones have yet to be truly optimized for video, so tread with caution. You may decide to forgo video altogether, and that's fine. But if you do choose to transition into moving pictures, make sure you follow basic video production practices like making sure the camera is steady and including some kind of audio element.  Instagram provides another way to share your stories. Tip: Integrate Instagram with other platforms. Publishing to Instagram includes the option to publish to other platforms like Facebook and Twitter. If you're using any of these platforms and your content is appropriate for multiple channels, select this option. Your job is easier and your content is more widely seen.  Promote your corporate brand using Instagram. Instagram adds a crucial visual piece to the mobile networking puzzle, so it should be given extra attention. Follow these guidelines to make the most of your Instagram presence. #4: Gain Brand Exposure with FoursquareFoursquare lets you tell people where you are, what you're doing and how often this happens by "checking in" on your mobile device. However, the app has evolved past what was basically an automated status post and has transformed into a hub for recommendations and reviews. Follow these two tips to leverage Foursquare for your brand: Tip: Make sure people can check in with you. If your brand is a store or has a physical location visited often by customers, make sure people know how to check in at your location. Whether through signage or social media awareness, use a strong call to action to grab your customers' attention. People should know how to share with their friends that they are engaging in the most personal way possible with your company. You can even create a check-in point for events, which can be a great way to show off customer attendance.  Foursquare connects people to businesses. Tip: Monitor your reviews. A lot of companies set up check-in points, but few go as far as to monitor what people are saying about those points. Read the reviews and recommendations that your customers leave you. Then tweet, message or contact your customers in some other casual way to thank them for visiting. Likewise, be sure to respond to any negativity in a timely and professional manner. Your engagement with those who check in with you shows that you are a brand that cares about your customers' experiences. Foursquare's use is evolving, and your company should evolve with it. By following these few simple rules, you can be sure that your brand is positively represented on Foursquare, and that exposure to your brand increases. #5: Optimize Your Deals with Groupon and LivingSocialCoupon and voucher services have really picked up steam in the past few years. With shows like Extreme Couponing and Doomsday Preppers, it's no secret that people like to save money. In fact, they make a game out of it as much as possible. And with platforms like Groupon and Living Social, these savings are moving past food and household items to incorporate services and luxuries. These companies have highly successful mobile apps, and leveraging their social aspects can really help your company with sales. Here are two ways to make the most of them: Tip: Take advantage of sharing discounts. Many sites like Groupon and LivingSocial offer discounts for sharing (e.g., "Share your deal with your friends using this custom link, and if three buy, yours is free!"). Some of them allow you to have input into what these promotions look like. At the very least, you could offer a bonus product or service in the event that someone refers business to you via these sites.  People find great local offers, browse unique vacations and order takeout or delivery with the tap of a finger on LivingSocial. Tip: Include as much information as possible. These sites usually have an aspect of geolocation targeting, so being thorough about where your coupon is redeemable is key. If multiple locations are available, create multiple listings. If there are variations within your deal, again, create multiple listings. This helps optimize your deal for in-site searches, since customers often have a very specific idea of what they want. These sites are great ways to bring in new customers, so if your business is set up to handle promotions like these, they are an excellent opportunity for creating growth. Optimize your deals with thorough information and reward your customers for sharing, and you will reap the benefits of these services. #6: Gain New Customers with LocalmindLastly, there's Localmind. Many people are turning their attention to thinking locally, from shopping to business services. Localmind offers the opportunity for customers to review and recommend their favorite businesses based on location. This mobile app provides a great avenue for gaining new customers; just follow these two tips to leverage it to your advantage: Tip: Promote community involvement. Does your company sponsor a Little League team? Do you participate in Adopt-a-Highway or volunteer for Make-a-Wish? These are the kinds of things that Localmind users care about. When you share these experiences with Localmind users, you're more likely to gain exposure within the network. Tip: Highlight existing partnerships. If you're already in partnership with another business in your same locale—whether they're a vendor, an agency or a philanthropy partner—make sure those relationships stand out. This earns you favor with Localmind users who see that you are focused on local partnerships and growing the local economy. Localmind presents a great opportunity to show off the community-centered aspects of your brand. By highlighting the parts of your company that already reflect that local-mindedness, you gain favor within the network that brings about recommendations and ultimately new business.  Know what’s going on right now anywhere in your neighborhood. Conclusion There are hundreds of mobile apps with entire networks of customers behind them, but these six apps illustrate the opportunity you have to leverage mobile and social together. If you follow these tips, you'll be well on your way to increasing brand exposure and generating new customers and business leads. What do you think? Are you using mobile to connect socially with your customers? Are you having success with mobile apps? Please leave your questions and comments in the box below. This entry passed through the Full-Text RSS service — if this is your content and you’re reading it on someone else’s site, please read the FAQ at fivefilters.org/content-only/faq.php#publishers. Five Filters recommends:
The post 6 Powerful Ways to Improve Your Social Mobile Marketing appeared first on Make Money Online With Twitter Marketing. |
| New Facebook Marketing Research Shows What Works Posted: 25 Feb 2014 04:58 PM PST By Patricia Redsicker
Do hashtags make a difference? What about sponsored stories? There's recently been ton of research to understand how Facebook marketing is helping (or hurting) businesses. Here are five noteworthy Facebook findings we uncovered from the latest published research. #1: 78% of U.S. Facebook Users Are MobileFacebook is at the center of a sizable shift to mobile. In the U.S. alone, 78% of all Facebook users (just shy of 100 million people) logged into their Facebook accounts via mobile this year (TechCrunch). Research from eMarketer predicts that this number will continue to grow and by 2017, 154.7 million Americans will be using Facebook on their mobile devices.  The future of Facebook is in mobile. Key Takeaways: Mobile and social go hand in hand. If your target audience is in the U.S., you should follow Facebook's lead and adapt a mobile-first strategy. Here are a few tips to optimize your Facebook page for mobile users:
#2: Paid Ads Improve Reach and Post PerformanceAccording to the 2013 Social Rich Media Benchmark Report (ShopIgniter), promoting your Facebook posts with a paid ad increases organic and viral reach significantly but reduces click-throughs. This is true for all post types (video, offers, photos, links and questions) except status updates. In the case of status updates, unpaid posts have a much higher reach than paid posts.  Promoting Facebook posts with paid ads increases reach but reduces CTR. Key Takeaways: Paid ads make a big difference on Facebook—at least in terms of reach and impressions. But before you start investing in Facebook ads, think about your target audience, focus on your marketing goals and understand how different post types perform when they're promoted with ads. Paid ads are used for promotional content, which by default draws less engagement than non-promotional content. If you're more interested in driving brand awareness or increasing your customer base, then by all means use paid ads because of their viral nature. But if you're trying to build your email list (you'll need folks to click through to a landing page), then paying to promote the post might be a waste of cash, according to the research. And don't forget, whenever you want people to click, give them lots of images! #3: Negative Feedback Hurts ConversionFacebook doesn't have a Dislike button. However, users can show their aversion toward your content by hiding it from their news feed. More research from ShopIgniter shows that negative feedback—which includes the following actions by users: Hide Post, Hide All Posts, Report as Spam, Unlike Page—increases (hurts conversion) the more you add paid media to your posts.  Negative feedback increases as paid ads are applied to most post types. The chart shows the negative feedback rate for paid and organic Facebook posts. Longer bars are bad as they indicate higher negative feedback. Key Takeaways:
#4: Facebook Hashtags Are NOT WorkingAccording to EdgeRank Checker, Facebook hashtags have done nothing to help with additional exposure for your brand. In fact the opposite is true. The research indicates that posts with hashtags are not only less likely to go viral, but also make people less likely to engage with the content.  Facebook hashtags could actually be hurting, not helping, your brand. Key Takeaways: EdgeRank doesn't tell us why Facebook hashtags are failing. We only know that people are not clicking them. Here are some possibilities: First, for a lot of people, hashtags feel out of place on Facebook. There's even a Facebook page called "This is not Twitter. Hashtags don't work here" where 15,000 fans are making a strong case that what works on one platform doesn't necessarily work on another. They argue that hashtags on Facebook "interrupt the flow of communication and people tend to abuse them." Second is perception. Before the official launch of hashtags in June of this year, people or brands who used hashtags on Facebook were perceived to be clueless. Other users figured they didn't understand how to use Facebook. There have also been complaints that status updates with hashtags are nothing more than automated posts created by lazy marketers on Twitter. So based on the research, if you want your fans and their friends to share your Facebook posts, you may want to avoid using hashtags or at least do a lot of your own testing to see if they're helping or hurting your brand. #5: And the Highest CTR Goes to… Sponsored Check-in Stories!Sponsored check-in stories, where users are shown an ad in their news feed for a place they previously checked in, received by far the highest click-through rate (CTR) among all ad types and sponsored stories. The Facebook Ads Benchmark Report (Salesforce) shows that at 3.2%, this CTR is even higher than sponsored like stories, which are very popular with marketers.  Average CTR of sponsored check-in stories trumps all other ad types. Key Takeaways: Sponsored check-in stories are used to reach your fans' friends on their news feed. High CTRs could be indicative of peer influence. When a Facebook user sees (on her news feed) that her friend has checked into a particular store, she'll be curious to learn more about that location and will probably click through for more information. As the owner of that business, you want to encourage more people to take the same action, so you'll pay to highlight the original action of checking in. So if you're thinking about building a local fan base, engaging and rewarding customers, or reaching your customers' friends, why not design a campaign around the check-in stories that your customers are generating? Fair warning—sponsored check-in stories are very expensive (in terms of cost per impression or CPM), but the investment could be worth it if more customers come to your store and buy your products. It's something to think about! Your Turn What do you think? Which of these trends or insights do you agree or disagree with? Please share your thoughts in the comment box below. This entry passed through the Full-Text RSS service — if this is your content and you’re reading it on someone else’s site, please read the FAQ at fivefilters.org/content-only/faq.php#publishers. Five Filters recommends:
The post New Facebook Marketing Research Shows What Works appeared first on Make Money Online With Twitter Marketing. |
| Get Better Results with Twitter Posted: 25 Feb 2014 04:58 PM PST
When you boil it right down there are two fundamental ways that you can get better results with Twitter. 1. You can get better engagement with your existing followers. 2. You can get more followers. So let's take a few minutes and explore these two elements of Twitter success. How to Get Better Results from Your Existing FollowersTo get better results from your existing followers you should be proactive with your engagement and posting. Set aside a few minutes each day to help spark conversation with people in your network. Share their content and spark conversation around common interests. Get to know your followers better and help them out if you can. Identify the keywords that matter the most to your business and use Twitter search to find people tweeting about the topics that matter the most to you. Follow people back when the connection is relevant and this will help you retain the followers you have since there are free tools like Manage Flitter make it easy to mass unfollow people who don't follow you. The content you share also plays a pivotal role in your Twitter success. Share the kind of content you wish other people would tweet about. For best results create your own content (ideally on your own WordPress blog) even if it is just list posts and compilations of content from other people. How to Get More Followers and Multiply Your SuccessGetting more Twitter followers is more of a challenge but it gets easier as you go since the more followers you have the more your momentum and social proof will make it easy for you to take your network to the next level. If you have your own blog you can implement a Twitter "Follow Button" so that people can follow you directly from your site. I use Twitter follow buttons for all of my websites, and you can find one in the right sidebar of this blog. If you use a free blogging solution it is probably impossible for you to implement one of these. If you want an instant boost of influence and social proof I recommend you check out the service: Grow My Twitter Network. For more powerful follower getting tips I recommend you check out this epic article I wrote with 50 ways to get more followers. The post Get Better Results with Twitter appeared first on Make Money Online With Twitter Marketing. |
| How To Improve Your Writing Skills With Twitter Posted: 25 Feb 2014 10:16 AM PST
This is a guest post by Alvina Lopez. Twitter has proved itself to be a useful tool for marketing, business, and networking for several years now. Even those late to hop on the bandwagon can attest to the usefulness of the web tool and networking site. As a mini-blogging platform, Twitter originated as a social networking and social sharing site, but quickly evolved into a marketing and promotions tool to reach millions throughout the web. While social networking sites like Facebook and Twitter have received a considerable amount of criticism, there are many things these sites have done for us. One might be surprised to learn the writing benefits Twitter can teach any writer who aspires to inmprove. How To Be ConciseMany argue that the character restrictions things like Twitter and text messaging impose on people is damaging to their writing development. However, this limitation can actually be a very useful tool for writers and can help instill a very important writing practice. Concise writing is essential. Talented writers are those who can get across what they need to say with as few words as possible. Of course, with creative writing there are certain creative liberties writers can take, but, for the most part, strong professional writing is concise. By being limited to 140 characters, we are forced to be concise and brief. Business writing values saying what you need to say quickly. Twitter encourages and cultivates this skill. How To Read Your AudienceTwitter is a public writing experience. That’s the point. People are supposed to post things on Twitter that they would like to share with their followers. In this way, Twitter is very much about knowing who you are talking to. By getting response to what you write within a matter of minutes you get immediate feedback and quickly learn how to read and cater to their audience. In business writing and even conversation you want to know and understand your audience. Knowing who you are talking to and what it is they would like to hear from you helps you create material that appeals directly to them. Twitter helps you practice writing for a specific audience and the better you are able to develop this skill the more retweets and followers you will get. Learn How To Be DirectWhile directness is certainly an aspect of being concise and brief, there is much more to the art of direct writing. Business writing values a style that is direct and demanding. With Twitter you can Tweet at people and direct individuals’ attention directly to your post. This demanding aspect of the platform speaks well to business writing values. You want to direct your reader’s attention to your message. Be direct and up front about your purpose and what you wish your reader to do. Proofread, Proofread, ProofreadWhile there are plenty of examples throughout the Twittersphere where people have failed to proofread and edit their Tweets, the platform does encourage that you look through your writing before you “publish” it. This is an essential lesson for business writing and other writing alike. You must proofread and edit your work. Unedited and incomplete writing is unprofessional and considerably less effective on your audience. ConclusionDo you think Twitter has made you a better writer? Let us know in the comments below. This is a guest post by Alvina Lopez is a freelance writer and blog junkie, who blogs about accredited online colleges. The post How To Improve Your Writing Skills With Twitter appeared first on GrowYourTwitterNetwork. The post How To Improve Your Writing Skills With Twitter appeared first on Make Money Online With Twitter Marketing. |
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