TwitterToolsReviews |
- Twitter networking success guide
- Hilarious Social Media Venn Diagram
- How to Draw People to Your Facebook Page Again and Again
- Facebook Paper App: This Week in Social Media
| Twitter networking success guide Posted: 01 Feb 2014 11:37 PM PST |
| Hilarious Social Media Venn Diagram Posted: 01 Feb 2014 05:04 PM PST I recently found this hilarious Social Media Venn Diagram t-shirt design and had to blog about it.
Do you know of any other funny Twitter images or comics? If you do let us know in the comments below! The post Hilarious Social Media Venn Diagram appeared first on TwitterToolsReviews. |
| How to Draw People to Your Facebook Page Again and Again Posted: 01 Feb 2014 09:43 AM PST
Does your business use Facebook to connect with people? Used the right way, Facebook apps can help you boost engagement and visibility by repeatedly drawing fans to your page. In this article you'll learn how 6 types of Facebook apps keep your fans coming back to your Facebook page again and again. #1: "Contact Us" AppsThe easier you make it for people to get in touch with you, the better. Use a contact app to let your fans/customers send email requests to specific departments within your company for more information. For example, you can use an app to streamline the contact process and send fans straight to whoever handles sales, customer support or press inquiries, without them ever leaving your Facebook page. In just one click, customers can reach the right department from your contact app.
In this image, AT&T allows fans to contact their entire customer service staff through a custom app. Link to your contact app whenever someone comments on a post and asks for more information, and they can get the help they need right from your Facebook page. #2: Event AppsIf you frequently host events, an event app lets you easily promote what's happening now and what you have going on down the road. Facebook offers a default version of an events app within the status update box that you can use to create events, but you're limited to a generic look. Facebook's built-in Events app doesn't allow for much customization. Here, Northstar California Resort uses the default Facebook Events app to inform fans of upcoming events. Use a third-party provider's app to create events so you can customize the look of the event invite announcement to complement your Facebook page and/or website. This helps ensure that your fans/friends don't view the alert as spam. Dead Letter Circus used a third-party app for the release of their new album in August 2013. They allowed fans to sign up for exclusive video footage, music, news and other content for their event, A third-party event app lets you customize the look of your event listing. #3: Fan Reward AppsWhen your fans are interested in your brand enough to like your page, rewarding them says you appreciate and value their attention. It's easy to reward your loyal fans and customers with access to special deals with a Facebook Exclusive or Coupon app that keeps your brand top of mind. This is especially helpful if you are an e-tailer. Link fans from the app to your website where they can buy the deal and the conversion process is simplified. Exclusive offers can drive conversions, too. GFS Storm Shelters offers an exclusive coupon to people who like their Facebook page. Create offers regularly and your fans will get into the habit of checking your page to see if there are offers available only to them. #4: RSS Feed AppsDoes your business have a blog? It's always smart to reach out to your fans/customers where they are, and installing an RSS feed app to bring your blog to your Facebook page is an easy way to do this. After you install the RSS feed app, pin the RSS app to the top of your page to show off your latest content, then post status updates with a "Click here to see what's new" message that links to the RSS feed app. This RSS feed app shares new jobs as they are added. HubSpot lists available jobs through a custom RSS feed app. With every RSS feed status update you post, your fans will click over to the app on your page to read the full article—a great way to boost page visits and keep your brand in fans' thoughts. #5: Countdown AppsIf your company is close to hitting a milestone or goal, let your fans share in the excitement. Build an app that lets them count down to the goal along with you, or create a calendar and allow people to vote on which day they think the goal will be met. Apps can build anticipation for a popular product release. Smith Brothers recently let their fans in on the countdown to eggnog being back for purchase on October 14. Give your fans a way to participate in building the anticipation for a celebration or a special release and they'll keep returning to your page to make sure they don't miss anything. #6: Giveaway and Contest AppsApps for hosting contests and giveaways are the most popular apps you'll find on Facebook. And with good reason: promotions drive traffic and significantly increase engagement—but only if you do them right. Lots of factors go into running a successful contest, but there are three things you must do:
Everyone loves the chance to win something special and the process doesn't have to be elaborate. Build a giveaway app that invites fans to sign up for a chance to win a gift from your brand each month. Use a giveaway app to drive traffic to your Facebook page. The Marc Restaurant offers an ongoing promotion for dinner for two on their Facebook page. Photo contests are popular because people love taking, looking at and sharing photos. Build a photo contest app that lets fans upload their photos. As photos are added, open the voting and encourage those who entered to reach out to their friends to vote on their submission. Photo contests are perfect for increasing awareness of your page. Pit Bulls and Parolees asks fans to submit photos of their pit bulls for a contest and offers extra points when participants include text that dispels pit bull myths and educates users. It doesn't matter what type of contest you run. If the end goal of your contest is page visits, be sure to include a component—like monthly entries or a vote system—that nudges fans and their friends to return to your page and use your app more than once. Conclusion All of these apps can be built with most third-party app providers. Using Facebook apps that provide customer service, share event details, offer news and include your fans in celebrations is a great way to enliven your Facebook page. Keep your apps updated consistently and your fans will keep coming back for more. What do you think? How do you use apps to drive traffic to your Facebook page? What app can your page not do without? Please let me know by leaving a comment below! This entry passed through the Full-Text RSS service — if this is your content and you’re reading it on someone else’s site, please read the FAQ at fivefilters.org/content-only/faq.php#publishers. The post How to Draw People to Your Facebook Page Again and Again appeared first on TwitterToolsReviews. |
| Facebook Paper App: This Week in Social Media Posted: 01 Feb 2014 03:00 AM PST
What's New This Week?Facebook Introduces Paper App: "A new app that helps you explore and share stories from friends and the world around you." "Paper makes storytelling more beautiful with an immersive design and full-screen, distraction-free layouts." Facebook has "also made it easier to craft and share beautiful stories of your own." Twitter Adds New Filters to Search: You can now "search on http://twitter.com by videos, news, people you follow and more." Lots of new filters have been added to search on Twitter.com. Facebook Introduces a New Way to Reengage Mobile App Users: "You can now advertise to people who have taken specific actions in your app through an update to custom audiences, which allows you to segment your users without uploading any files." "You can also choose to exclude people by actions they have taken, to make sure you are reaching the right people at the right time." Pinterest Rolls Out Interests Category: "Here you can explore interests specially designed to help you find pins you like." "To give your new interests a try, visit Pinterest on your desktop browser and select 'Preview! Explore Interests' in the categories menu." LinkedIn Introduces "How You're Connected": This tool on LinkedIn profiles will help "you find the best path or strongest commonalities shared between you and the individual who could be the key to your next success." "When looking for an introduction to someone you may not know yet, you will now not only see who in your network knows them on their profile, but also how they know each other to help you decide the best contact to request an introduction from." Twitter Updates Photo Editing for Android: "Now you can crop your photos by selecting an aspect, such as square or wide. You can rotate an image before you share it to make sure it fits nicely in your tweet." "And when you upload a photo of people, you'll see a reminder to @ mention your friends so they can see your photo too." Evernote Upgrades Mobile App: "For the first time, you'll be able to make Evernote your own in a seemingly infinite number of ways."
Here are a couple of cool social media tools worth checking out: Imgur: the place that makes sharing images with the Internet simple has a new image analytics platform. "Imgur Analytics reveal the lifecycle of images as they are shared online, allowing users to see where their images travel over time and better understand the virality of image content." Circulate.it: a tool that "makes the content you create and curate easily shareable by the rest of your organization." "Share news with colleagues, clients and friends." Other MentionsIntroducing Social Media Marketing World: 60+ pros help you master social media marketing! Join Chris Brogan (co-author of The Impact Equation), Mari Smith (co-author of Facebook Marketing: An Hour a Day), Michael Hyatt (author of Platform), Jay Baer (author of Youtility), John Jantsch (author of Duct Tape Marketing), Amy Porterfield (co-author of Facebook Marketing All-in-One for Dummies), Mark Schaefer (author of Tao of Twitter), Michael Stelzner (author of Launch) and experts from more than a dozen brands as they reveal proven social media marketing tactics at Social Media Marketing World 2014—Social Media Examiner's mega-conference in beautiful San Diego, California. Check out this overview of the conference or click here for more details. What do you think? Please share your comments below. This entry passed through the Full-Text RSS service — if this is your content and you’re reading it on someone else’s site, please read the FAQ at fivefilters.org/content-only/faq.php#publishers. The post Facebook Paper App: This Week in Social Media appeared first on TwitterToolsReviews. |
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