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- 26 Ways to Make Pinterest Work for Your Business
- How to Grow Your Business Network With Social Media
- 20 Magnificent Twitter Tips for Musicians
- How to Drive More Facebook Traffic to Your Website in 5 Easy Steps
| 26 Ways to Make Pinterest Work for Your Business Posted: 04 Feb 2014 09:12 PM PST By Debbie Hemley
Is your business benefiting from Pinterest? Pinterest is an effective tool for businesses of all sizes and sectors. From B2B to B2C, there are a number of goals you can pursue—from driving web and foot traffic to increasing visibility with influencers and consumers. In this article, you'll find 26 tips, an A-Z guide for making Pinterest work for your business. #1: Add an On Hover Pin It Button to Your ImagesTo drive referral traffic from Pinterest, your blog images have to make it to Pinterest. The on hover Pin It button appears over images on your blog when a user mouses over them. In the image below, you can see the on hover Pin It button on Social Media Examiner.  Hover buttons are effective calls to action. The button is easy to activate and Pinterest provides detailed directions for how to do it. Note: Pinterest cautions that there's no hover interaction on touchscreens, so if you're mostly interacting with people on mobile devices, the button will not be helpful for you. Install the on hover Pin It button for a great visual reminder that makes it easy for users to pin images from your site. #2: Build Relationships With InfluencersEvery platform has influencers who stand out within their industry. Relationships with those influencers can benefit your business. Nyerr Parham offers advice about using Pinterest to locate online influencers who already have the attention of your target audience. She writes, "Start by following them and repinning the content you like. Go ahead and like their pins and make thoughtful comments. This can be a good first step in relationship-building." When Mari Smith pinned The State of Social Ads [Infographic], a company took the time to offer an insightful comment on the information illustrated in the infographic.  Take the time to share meaningful comments on influencers' boards. Take the time and make the effort to comment on influencers' pins to encourage relationships that result in visibility with new audiences. #3: Convert Your Pinterest Personal Page to a Business PageLast year, Pinterest added business pages to their offerings. Even though there's no obvious difference in how the page appears to users, business pages provide helpful information via the added analytics features that personal pages don't. Take a few minutes to convert to a Pinterest business page and learn about the analytics and metrics you can measure; for example, number of unique users, number of repins, impressions and visits to your site and content that gets the most repins.  Use Pinterest analytics to help inform your decisions about what and when to pin. #4: Designate Boards to Represent Your BusinessIt's easy to get caught up in the casual feeling of Pinterest and lose sight of the opportunity to create boards that are reflective of your business. Constant Contact is a great example of a business that has created a number of business-specific boards. In total, they have 97 boards and of those boards, 20-30% of them relate specifically to their brand and even have the business name as part of the board name (e.g., Constant Contact Infographics, Constant Contact Guides, Life at Constant Contact, Constant Contact Offices). Similar to how you share content on other social networking platforms, strike a balance on Pinterest. Curate boards that share information of interest to your target audience and boards that are about your business.  Share the fruits of your labor on Pinterest. #5: Explore Rich PinsWant to add more information to a pin? Pinterest has five types of rich pins that let you add topic-specific details to a pin.
Decide which kind of rich pin you want to apply for, add the appropriate metatags to your site and validate your rich pins. Use rich pins to give users more relevant information about the pins that interest them.  Don't just show your place of business on Pinterest, tell users where and how they can find you. #6: Follow Other BusinessesMany businesses share content on Pinterest that they don't share elsewhere. Find out if businesses whose blogs you follow are on Pinterest by searching for them either with Pinterest search or by doing a Google search (e.g., HubSpot on Pinterest). Connect with your trusted content providers on Pinterest to see what else they have to offer. #7: Greet CommentersDon't let Pinterest's casual style keep you from engaging with commenters. Target is a good example of a business that gets right in there to greet each person by name and offer timely responses. Users take notice when businesses engage in conversations. Make sure your social media community managers respond to the comments and questions users post on pins.  Respond to commenters on your business pins. #8: Heed Image Dimensions as You PinTo make sure your boards and pins look as inviting as they can, it's a good idea to pay attention to the size of your images. Caitlin Muir points out that long, skinny pins are the most clicked-on image sizes. "They drive traffic because they require you to click on them so you can see the full size [to read them]." Check out the Pinterest Cheat Sheet to Image Sizes to help make the most of your images.  Keep the cheat sheet handy and remember to link pins back to your website. #9: Invite Others to a Group BoardLooking for ways to collaborate with clients and prospects on Pinterest? One way is to create a group board and invite users to pin to your board. While others can contribute to the board, as the creator, you will be the only person able to change the board's title and description. You can also remove pinners and any inappropriate pins from the board. To learn more, take a look at Pinterest's Top Group Boards with 1000 boards to choose from or browse Board Deck's directory of Pinterest community boards.  Group boards help increase your followers. #10: Justify With the FactsPeople want easy, digestible information. This type of information lends itself quite well to infographics. Spend a few minutes on Pinterest and you'll quickly find that infographics are one of the images people like, as well as repin. They're also an excellent way to drive traffic to your website. Andreea Ayers shares how an infographic she created and shared on a Pinterest board received 30,000 repins. Even if your business doesn't create any infographics of its own, share the ones you like and think are beneficial to your clients.  Infographic pins are highly liked and shared on Pinterest. #11: Keep Your Pins InspiringInspiration on Pinterest comes in many forms with pins that share quotes, art, movies, books—you name it. When Pinterest introduced place pins, they described the new feature as a way to "help people turn their travel inspiration into reality" with maps, addresses and phone numbers. Pin images that will help inspire and dazzle your followers.  Pinterest is an excellent source of inspiration. #12: Leverage Your Website ImagesSteven Van Belleghem makes a compelling case for all companies to use Pinterest: "…it forces you to think visually and it helps you build a strong visual archive on a trendy site. A must for all companies across all sectors." Certain industries may be more image-friendly than others, but you probably have more images at your disposal for Pinterest boards than you think. Similar to a content inventory, take note of all of your brand's image assets (i.e., graphics from white papers, web pages, charts, photos taken of your staff, corporate events). Want to tell your brand's story through images? Volkswagen USA is a good example of a business that has created a visual archive. Their board, VW Through the Years, uses old photos of their cars to visually demonstrate brand history.  Don't know what to do with old business photos? Create a visual archive. In addition to traditional images, different types of content can be pinned. We'll discuss this in #21: Use Different Kinds of Content. #13: Moderate Your Use of Pin It ButtonsWhether you're using Chrome, Firefox, Safari or Internet Explorer, add the Pin It button to your browser and make pinning a seamless process. But just because the button is there doesn't mean you have to use it all the time. Donna Moritz advises, "Don't do a pin dump! Pinterest is unlike Facebook and Twitter where the feed-time is limited. Pins will remain in view for days or weeks due to the cyclical nature of their exposure. Pinning for a few minutes a couple of times per day is enough to get you started."  Pin It buttons make it easy to pin things you come across. #14: Name Images StrategicallyWant to make sure your website images are found when users are searching the web for pins? Jason Stanley suggests naming your images with keywords and hyphens (versus underscores) so search engines are sure to recognize the image name. For example, use a name such as "custom-home-builder-stacked-stone-entryway.png" instead of the default camera name such as DSC_0166.jpg.  Make your image names search-friendly. #15: Optimize Pinterest for SEOContent and SEO go hand in hand regardless of the platform. Pinterest is no exception. HubSpot outlines 10 fantastic tips for optimizing a business's Pinterest presence for search that include:
Do what it takes to ensure that your pins are findable, and include a reference link back to your website to drive traffic.  HubSpot includes a link back to their landing pages in their pins. #16: Promote Your Less-Followed BoardsWhen it comes to pinning, boards that get less of your attention are followed less. Take advantage of all of the real estate you have on Pinterest and share the wealth of your successful boards! Repin from boards with fewer followers to boards that have a related theme and more followers.  The New York Times Sweets pinboard has 63 pins and 27,272 followers. Their Spicy pinboard has 5 pins and 27,065 followers. Bumping up visibility for spicy pins would likely add more board followers. #17: Quote Comments From Events An effective way to promote an annual event is to pin notable comments from speakers to an event board. Pinterest's scrapbook look and feel make it easy for users to scroll through a board of quotes from last year's speakers. The event board, in turn, serves as an adjunct to your marketing efforts for this year's event. Use a tool like Quozio to format your quotes for easy pinning.  HubSpot posted quotes from speakers at the Inbound Conference 2013. #18: Reap the Benefits of Multiple PlatformsStill trying to decide whether you can manage another platform? Facebook and Twitter are working well? Pinterest is a visual platform that offers a user experience the other platforms don't. Combined with your other efforts, Pinterest could provide the content balance you're looking for. To get started on Pinterest, Jim Yu advises businesses to add relevant boards; Once you have Pinterest up and running, use Pinvolve to share your pins to Facebook and let your fans know you're on Pinterest. #19: Stay Informed of Pinterest's Business UpdatesLike most social media platforms, Pinterest introduces changes as it evolves. Pinterest's resources will help keep you updated on Pinterest news, tips and features. Check out Pinterest's business blog, sign up for their e-newsletter and the official Pinterest for Business page to stay updated.  Pinterest's business updates will help keep you in-the-know. #20: Title Boards With KeywordsPinterest boards are more discoverable via search when the board name contains keywords. Of the boards found in Pinterest's search results for "Pinterest for business", the ones that appear on the top of the list have the keywords directly in the board name. Make your boards more findable. Optimize your boards for Pinterest search and you'll get higher placement in results.  Use keywords in the name of your pinboard. #21: Use Different Types of ContentWant to stand out from the competition? One of the greatest, and perhaps most underutilized, features for creating a business presence on Pinterest is posting different types of content—video from YouTube, slideshows from SlideShare and audio from SoundCloud. Pinterest is a wonderful way to collect your marketing messages all in one place:  Entrepreneur on Fire's interview with Mike Stelzner. #22: Vary Board Position With the SeasonsPinboard traffic is affected by seasons and holidays. Jennifer Evans Cario writes, "The great thing about seasonal boards is they can be revamped and reused each year with no need to delete them. These boards can be relocated to the bottom of your profile page while you quietly add content to them as you run across it." Apartment Therapy has a Homemade Holiday Gift Ideas Exchange board that they're currently showcasing on the top of their Pinterest profile. As you move through their profile, you can see other seasonal boards for Thanksgiving Decorating, Christmas Decorating and The January Cure. As you plan new Pinterest boards, think about the seasonal impact on your sales and marketing cycle and plan your board display accordingly.  Celebrate the seasons with holiday and weather-themed boards. #23: Write a Good Business DescriptionYou have up to 200 characters to describe your business in the About section. Melissa Megginson suggests using them carefully. When in doubt about keywords or phrases to use, she says, "Check out your Google Analytics to see what drives people to your site… Make sure to keep it easy to read and not overly 'keyword-y'." Organik SEO uses the following description of their business on their website: "Organik SEO is an online marketing company in San Diego specializing in local search SEO and social media marketing. We increase a business' online exposure." On Pinterest, their description reads, "Organik SEO is a green friendly online marketing company specializing in social media and SEO." When restricted by the number of characters, their focus drills down to the keywords SEO, social media and online. Add a clear and relevant business description to take advantage of SEO on Pinterest.  Business descriptions should be short and to the point. #24: e(X)amine Pinterest StatisticsIs Pinterest right for your business? There's no doubt that Pinterest has made an impressive entrance into an already crowded list of social networking platforms. Before you jump in, you need to know that Pinterest can help you meet your goals. Take a look at statistics and reports to help justify your business's presence and glean insights about areas that you can tap into.  Check out Pinterest's growth. Graph source: Semiocast #25: Your Company Values and Corporate Social Responsibility (CSR) InitiativesPinterest can help you communicate what matters to your company. Victoria Lennon offers tips about ways that B2Bs can use Pinterest. "If you're running CSR initiatives, then create a compelling board that shows the work you are doing, reflecting the wider issues. Many companies develop values, which then sit on a website or intranet." The key here is to use the board to reflect the issues and values important to your business and remain visually interesting for your followers. #26: Zero-in on Your Pinterest FollowersWho's seeing, commenting and sharing your pins? Can that information help you to engage with individuals and businesses that may not have been an intended target in your Pinterest strategy? For example, this pin from Toms' Eyewear Giving pinboard was pinned to a number of users' pinboards with names such as Giving, Giving Back, A Cause Worth Pursuing, One for One, Inspirational. When your followers repin, read the comments the repin generates to help you find other like-minded users and possibly some good brand ambassadors.  Be curious about the individuals and businesses that share your pins. They may lead to places you hadn't expected. Over to You We covered a lot of territory in this article and these are just a few ways you can be strategic with Pinterest and make it work for your business. Social Media Examiner publishes many useful articles about Pinterest. Be sure to check those out, too. Check out the tips and try a few. See which ones resonate with your target audience and adjust your Pinterest strategy accordingly. What do you think? Do you see any tips that you'll consider using soon? What other business Pinterest tips can you share? Please leave your comments below. This entry passed through the Full-Text RSS service — if this is your content and you’re reading it on someone else’s site, please read the FAQ at fivefilters.org/content-only/faq.php#publishers. The post 26 Ways to Make Pinterest Work for Your Business appeared first on Make Money Online With Twitter Marketing. |
| How to Grow Your Business Network With Social Media Posted: 04 Feb 2014 01:48 PM PST By Tom Martin
Do you know how to build your business network on social media? Before you can sell, you have to create a trusted relationship with your future customer. In this article, you'll discover four ways to use social media to find and establish relationships with new prospects and leads for your business. #1: Join a Conversation on TwitterTweet chats are great for person-to-person networking on Twitter and they can act as one of the single best lead generation tools in social media. You can consult a number of lists to quickly locate chats that are relevant to you. These lists include hashtags and other key information like date, time and the name of the host or owner of the chat.  A tweet chat example. The best thing about tweet chats is that while almost everyone starts out a stranger, over time the participants begin to know one another and develop relationships that extend beyond the regularly scheduled chat. During the chat, you'll find people who ask questions you can answer. Your replies will be limited to 140 characters, so they'll need to be as concise as possible. Use the opportunity to let participants know you're open to accepting a follow and a direct message from them and carrying the conversation further by phone or on another platform. #2: Participate in LinkedIn GroupsLinkedIn groups hold a lot of opportunity for networking with people who fit your prospect profile. There's an easy way to find the groups you are interested in. Hover on Interests in the header navigation and click on Groups. From here, click on More>> in the Groups You May Like box. From here, use keywords specific to your industry to search for and find groups relevant to your business. You can filter your search results by Relationship, Categories and Languages.  Use the search function to identify the right groups for you to join. Next, check out each of those groups and join one or two that are made up of people who could be interested in what you offer. This isn't a place to sell. Be nice, be helpful and focus on providing service to the other members. Answer questions, give advice and share your knowledge. Pay attention to who likes your posts and comments. Similar to Facebook, you can click on the Like button to see a list of people who have liked your comment.  Follow the people who like your comments. Visit the profiles of those folks and see if any of them fit your prospect profile. Follow them on LinkedIn to get to know them better and when the opportunity arises, ask them to connect with you. Use tags to sort your new contacts into one of two groups—prospects and strategic partners who can refer prospects. The tags will make it easier for you to keep track of the relationships as they evolve. If there's not an existing group that fits your needs, create one to network with your current prospects and attract new ones. #3: Share Insights From an EventWhen you attend trade shows or conferences, share the highlights and notes with people who can't attend and you'll attract people interested in the same niche. On Twitter, share your notes in real time with your followers. Use the official event hashtag in your tweets so they are included in the larger conversation, and they'll be visible to people who don't follow you. Make sure you pay attention to new follows during this time, as they could well be new prospects for you. You can accomplish the same goal with your company's website. A tool such as Storify will help you consolidate your notes into a blog post with a rundown of all of the most important points made during the conference.  This event recap blog post was created using Storify. Pay attention to the folks who follow along, comment or retweet your information. This is a simple way to surface invisible prospects that you might otherwise miss. Connect with each person on the platform or network that makes the most sense, and when the time is right, reach out and offer your help. #4: Interview the People You Want to Work WithUse social media video tools for more strategic networking. Here's how it works. First you create a list of people with whom you most want to work. Arrange to do a quick interview with each one. Interview your subjects at industry conferences, launch events, maybe even in an airport during a layover. If you can't be there in person, arrange to do the interview on a Google+ Hangout, then publish the video to YouTube. Don't introduce your own product or service into the equation; rather let your interviewee shine. Ask a question that encourages your subject to showcase his or her own expertise, then turn those interviews into helpful content and share them on your social networks. Emma, an email marketing service, spent a year gathering interviews from social media influencers and used the content to initiate prospect conversations with numerous social media users.  DJ Waldow being interviewed by email marketing service Emma. As conversations continued between Emma and a few of the interviewees, some of them became Emma's customers. Other interview subjects invited Emma to sponsor or have representatives speak at high-profile social media conferences, during which the company was able to increase awareness of its platform. Interviews help you to build your business network. Over to You These four techniques can help you form relationships with people who are interested in what you offer. As people learn to trust you and your knowledge, your relationships with these people will strengthen. And these people will be more open to buying from you than from someone they have no history with. What do you think? Have you used any of these tips to meet prospects? What other tips can you share? Leave your questions and comments in the box below. This entry passed through the Full-Text RSS service — if this is your content and you’re reading it on someone else’s site, please read the FAQ at fivefilters.org/content-only/faq.php#publishers. Five Filters recommends:
The post How to Grow Your Business Network With Social Media appeared first on Make Money Online With Twitter Marketing. |
| 20 Magnificent Twitter Tips for Musicians Posted: 04 Feb 2014 06:34 AM PST
Music exists to speak the words we can’t express. This is a quote I got from one of my phone applications and it clearly expresses what music is all about. Music makes the world a better place and the Twitter tips in this article help musicians get their music out into the world. Through pain, sorrow, happiness and joy, music soothes the heart and comforts the soul. There are a lot of musicians out there ready to face the world. If you are an aspiring musician, let the world hear your music with Twitter. Here are some Twitter tips for musicians. 1. What is Your Music About?Be specific and detailed with who you are and what your music is all about. Give a detailed description in your profile about your kind of music. Always include a website or a video link of your music where your followers can visit. 2. Build Your Audience
Do not limit your audience to just your followers. Expand and create your own fan base. Get to know these people and be interactive. Followers tend to delete you if they feel there is no response from you. Check out these 50 tips for getting more followers and the service Grow My Twitter Network. For first time musicians, a great way to create or expand your fan base it so follow people and artists who share the same interests as you. 3. Do Some SearchingSearch for people who are into music, specifically those who have interests in your genre or kind of music. You can start by doing it locally. Connect with other local artists and check their tweets to see if there are any gigs in your area that you can get involved with. Once you get yourself famed by the locals, it will be easy to promote your music nationally, even worldwide. Use advanced search for your Twitter search or use a third party Twitter marketing tool like TweetAdder to find other artists on Twitter in your area. 4. Share Your MusicTweet your YouTube videos, your MySpace links or go live on UStream. Any of these ways let people listen to your music and the more people who listen to your music the better your chances are of going mainstream. 5. Collaborate with Other Artists and BandsThis is a great way to expand your network. Look for popular artists in your genre. Don’t just follow them. Reach out and engage with them. 6. Be PersonalYes you are a musician and you like to talk about music all the time. But isn’t it better to be more interactive? Tweet about your favorite tracks or what you are doing, even if it’s just jamming out. This would give people a glimpse of your normal life so that they can connect with you on a personal level.
Have fun with your Tweets! 7. Use #HashtagsHashtags are very helpful in promoting your music. Its functionality will help people find you easily. Put a hashtag on specific keywords so as not to confuse your followers. Not sure how to use #Hashtags? Check out our post on how to get the most out of Twitter #Hashtags. 8. Share PhotosActions speak louder than words, so to speak. People are not contented to just see you or your band in Google. It makes you more engaging if you post your own pictures on Tweeter. Do not just limit to pictures of you in concert or doing a recording. Post pictures of your family or your friends. A picture really is worth a thousand words. 9. Get Your Fans to Promote YouYour audience or fan base is important in determining your success or failure. Don’t just be a broadcasting beacon, engage and communicate with your followers. The most followed user on Twitter is currently Justin Bieber and a big part of this reason is because he keeps it real and replies to and RT’s his fans. When you become personal with your followers, they will be able to promote you and your music. This is similar to the power of “word of mouth” marketing that comes from great customer service. By engaging with your audience, your followers will help you fast-track your popularity and your music. 10. Have a Twitter ContestContests are always fun. Create a Twitter contest for your fan base. Do a photo contest or guessing game of your song lyrics. Whatever it is, you will be amazed on how people will participate. Having a Twitter contest also gives out a good impression to your followers. 11. Take Time to Retweet (RT)Follow your favorite artists or bands and retweet them. You can also retweet interesting updates and statements from your followers. They will be really flattered to know that you are reading their tweets. 12. Seek OpinionsPeople like to speak their mind. Ask opinions from fellow artists and other followers. This will help you determine your strengths and weaknesses as a musician and get better at what you do. 13. Promote Your Shows and GigsTwitter is the best way to communicate with lots of people. Whenever you have concerts or gigs, be sure to keep your followers informed. Unless it is a free concert, be sure to provide them important details like where to buy tickets and how much they cost.
Don’t forget to give the exact time and date. 14. Interlink Your Social Media ProfilesLink your Twitter account from your other social media like Facebook, Instagram and Pinterest. Many of your Twitter followers have accounts with other social media as well. This will enable you to widen your network and fan base as well as gaining more followers. As a musician, you can use Twitter tools to help you promote your music through the social media. 15. Do a Free Live Online ShowYou can use free live streaming software to do a live show. I have even seen musicians charge for a live show, but you will need a sizable audience before you do this. Grow your audience now with free music and free online shows and it will pay off later when your followers become true fans who buy your music and come to your shows. Twitter Tools for MusiciansHere are the five Twitter tools for musicians you can use to get your music out there in the Twitterverse: 16. Song.lySong.ly will enable your followers to listen to your song without downloading. Just add a plug-in to Firefox or Internet Explorer. It can be a bit inconvenient to use this tool since you have to update your Firefox or Internet Explorer before you can use this. 17. Blip.fm |
| How to Drive More Facebook Traffic to Your Website in 5 Easy Steps Posted: 04 Feb 2014 03:00 AM PST By Andrea Vahl
Is quality Facebook traffic important to your business? Getting Facebook fans to your website (and then hopefully onto your email list) is even more critical with Facebook's recent announcement of decreased organic reach for pages. Use these five steps to help you get more traffic Facebook to your website. #1: Make Sure You Have a Steady Stream of Shareable Content on Your WebsiteIf you have a website that never changes, you're going to struggle to get much traffic to it. Posting links to the same page on your site over and over is as futile as Sisyphus rolling the boulder up the hill. These days, the name of the game is content marketing and you had better figure out how your business can participate. The fresh, new content you post on your site is important—not only for social media marketing, but also for search engine optimization. Google rewards sites featuring fresh content with higher ranking. But you don't have to post epic blog articles three times a week to win at the content marketing game. Posting something new and helpful once a week or even once a month can benefit your website traffic. Here are some ideas that can help you brainstorm how you can add new content to your website:
 Roth Heating & Cooling posts quick tips that benefit their audience. Not only will you increase the keywords on your site (which benefits you on search engines), you can use this material for social media postings and in your email newsletter. A win-win-win! #2: Make it Easy to Share Your Content to Facebook on Your WebsiteOnce you have fresh content, you need to make it shareable. Your first step is to add a social share plugin and/or Facebook Share buttons. I like using the Digg Digg plugin because it has all of the buttons I want to display and it floats along the side of the post as the reader scrolls through the article. But you may also want to consider adding static share buttons at the beginning and end of the post that are inline with the article. You can also do this with the Digg Digg plugin.  The Digg Digg plugin has the floating sidebar and inline sharing buttons. Don't ignore share buttons on the individual pages of your websites. While people may not be sharing your "Contact me" page, you may have good content on a resource page of your website that you want to allow people to share easily. Also consider asking for a Facebook share if you feel you have a particularly helpful blog post. Remind readers at the end of your article by saying something like, "Did you find this article helpful? Feel free to share it on Facebook by using the buttons below." Remember that people are mostly going to share something that is useful to them. When you're creating content, always keep your customer's benefit in mind. #3: Optimize Your Facebook PostsThe next thing you want to do is make sure to optimize the way you post. There are basically three different ways you can post a link to your website, and depending on your audience (and how Facebook's algorithm happens to be working at the moment), you can get different results. The traditional way to post a link is just to cut and paste the link into the status section and allow the link to pull in the photo and metadata. The issue with this method is the photo that is pulled in can show up smaller if it isn't a 1.91:1 ratio, as mentioned in our recent Facebook Hacks article.  If the photo on your website is not sized optimally, the link won't pull in a large photo.  When you have a photo that has the 1:91:1 ratio on your website, it appears larger in the news feed.  And when you have no photo or description at all on your article, the fields are blank. Another way to post a link is to post a photo and then add the link into the status update with a little blurb about the link. The nice thing about this is that the description travels with the photo when it's shared so you're then controlling the message a bit more. The other nice thing is that photos can show up larger in the news feed.  Post an image with the link in a status update. One technique that has been popular in the past to get greater reach is to post your link in the status section and then "X-out" the link data that is pulled in to change the post to "text only," even though it has a link in it. The benefit of this in the past has been that text-only posts were getting more reach. But Facebook recently announced that the new Facebook algorithm will show fewer text posts from pages. So we will have to watch how the effectiveness of this strategy changes.  Changing the post to a text-only post with a link may not work as well in the future. With all of these approaches, you need to test which one gets the most engagement and drives the most traffic for you. Once you post the content, you may want to consider boosting it with some advertising. See #5 for more information on advertising on Facebook. #4: Optimize Other Places on Facebook to Add Links to Your WebsiteTo drive more traffic to your website, make sure you have links in other parts of your Facebook page that people may be visiting. Use your About page to direct people to different areas of your website.  Add links to your About page to direct people to different areas of your website. Add links to your milestones.  Milestones stay on your About page and can have links in them. Add links in your photo descriptions. When someone clicks on your photo, they will see the photo description.  Use links in your photo descriptions—especially your cover photo, which will be clicked on more often. Use custom Facebook apps to add links, and also consider the Woobox Redirect function. Adding custom Facebook apps is a great way to add links to your page, and Woobox has a special option within its HTML Fangate app. You can choose to redirect users to your website as soon as they click on the app cover photo. To set this up, you need to select the HTML Fangate app; in the Edit area, select Redirect; and then add your website address.  The Woobox app can easily redirect people to your website. To see this in action, take a look at Mari Smith's Facebook Course app that redirects you to her website with more information about the course.  Click on the app cover photo to be redirected. Optimize your personal profile. Don't neglect your own personal profile when considering how you can drive more traffic to your website. Make sure you're sharing your blog posts to your personal profile and optimize your own About section with links.  Add links to your personal profile About section. #5: AdvertiseAdvertising on Facebook can be a great option to get targeted traffic if you have a budget. And with Facebook's recent announcements about decreased organic reach, advertising is going to be even more critical for marketers. To drive traffic to your website, you can either create an ad from scratch with a link to your website, or boost content that you've already posted. When you boost content, remember to post something that doesn't have a photo that has more than 20% text in it or it won't get approved by Facebook. You can use Facebook's text overlay tool to measure the amount of text.  Boosting a post with a link in it can be a good idea. One issue that I've found with boosting a post is that it doesn't usually result in a lot of link clicks. You typically get more likes and comments on the post, which boosts the engagement of the post itself. However, if you truly want clicks to your website, you're better off using the Ads Manager and choosing that objective.  For a better click-through rate to your website, use the Ads Manager. Remember to use the news feed ads to help you improve your click-through rate even more because the ads in the right column do not get clicked as much. Guide your website traffic to achieve your goals. Finally, make sure you know why you're driving more traffic to your website. If your website isn't giving a call to action once your visitors get there, you're missing the point. Each piece of content on your website should do something to escort your potential customer further along your sales funnel. You might ask for people to comment on your blog post to engage with them, or tell people to sign up for a freebie so you can get them on your email newsletter list or even pick up the phone to give you a call. What do you think? Have you found a technique that works well for driving more traffic to your website? Please share your thoughts and comments below. This entry passed through the Full-Text RSS service — if this is your content and you’re reading it on someone else’s site, please read the FAQ at fivefilters.org/content-only/faq.php#publishers. The post How to Drive More Facebook Traffic to Your Website in 5 Easy Steps appeared first on Make Money Online With Twitter Marketing. |
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