TwitterToolsReviews |
- LinkedIn Opens Blogging Platform to All: This Week in Social Media
- find a job with twitter
- find a job with twitter
- twitter networking success guide
- Twitter Promotion: How to Encourage Others to Promote for You
- How to Know if Your Social Media Activities Are Working
- Build a #Powerful #Twitter #Network
- How to Use Google+ for Social Media Contests
- Podcasting for Business: Top Podcasters Share Success Tips
| LinkedIn Opens Blogging Platform to All: This Week in Social Media Posted: 22 Feb 2014 03:00 AM PST By Cindy King
What's New This Week?LinkedIn Influencers Publishing Platform Opens to All LinkedIn Members: LinkedIn is slowly opening up its publishing feature to all members. "Now members have the ability to follow other members who are not in their network and build their own group of followers."  LinkedIn is also "adding new influencers who are excited to share their insights and experiences directly with LinkedIn members." Facebook Adds "See Who's Posting" Feature for Page Managers: "On a page post, the name of the person who posted will be listed below the name of your page next to Posted by. On a page comment, the name of the person who commented will be listed below the comment next to Commented on by."  "Keep in mind that only people who help manage your page can see this information." Facebook Streamlines Billing Schedule for Advertisers: "Advertisers will now be billed when they reach certain billing thresholds and/or at the end of the month."  "As you spend more, your billing threshold will continue to increase up to $2,500 as you make successful payments." Pinterest Upgrades Pin It Button for Chrome: "When you're cruising through your favorite websites, you'll automatically see a Pin It button when you mouse over an image."  "This makes it easier and faster than ever to save articles, blog posts, recipes, products and more, and then get back to browsing." Klout Adds Personalized Scheduling: "It recommends times based on when your audience is most active. By publishing at these times, you're more likely to share the right message at the right time with the right people."  Personalized scheduling makes it easier "to create and share great content that will strike a chord with your audience." Pinterest Announces GIFs on Mobile: "With the latest mobile releases, GIFs are now available for your enjoyment across all platforms."  "GIFs are available to everyone on Android and iOS." Klout Introduces Topic Filtering: "You can filter your stream by individual topics, making it even easier to find exactly what your audience is looking for." Here are a few cool social media tools worth checking out: Zipline for Instagram: This tool "breaks down tagging trends on Instagram, allowing brands to understand how consumers discover and relate to their product category."
 "One tap makes it simpler and easier to access the accounts you want quickly and without any added steps or frustration." Samba: An app that allows you to record a video, send it to a friend and then you automatically receive a video back with their reaction.  A unique reactive video messaging app. Postcard: This app allows you to "write your message once and share it everywhere in seconds."  "Postcard is a mobile app integrated with all major social networks." Tidy: An app that "helps you clean up thousands of photos in minutes."  "Once organized, you can enjoy your memories in beautifully designed albums." Other MentionsIntroducing Social Media Marketing World: 60+ pros help you master social media marketing! Join Chris Brogan (co-author of The Impact Equation), Mari Smith (co-author of Facebook Marketing: An Hour a Day), Michael Hyatt (author of Platform), Jay Baer (author of Youtility), John Jantsch (author of Duct Tape Marketing), Amy Porterfield (co-author of Facebook Marketing All-in-One for Dummies), Mark Schaefer (author of Tao of Twitter), Michael Stelzner (author of Launch) and experts from more than a dozen brands as they reveal proven social media marketing tactics at Social Media Marketing World 2014—Social Media Examiner's mega-conference in beautiful San Diego, California. Check out this overview of the conference or click here for more details. What do you think? Please share your comments below. This entry passed through the Full-Text RSS service — if this is your content and you’re reading it on someone else’s site, please read the FAQ at fivefilters.org/content-only/faq.php#publishers. The post LinkedIn Opens Blogging Platform to All: This Week in Social Media appeared first on Make Money Online With Twitter Marketing. |
| Posted: 21 Feb 2014 08:56 PM PST
Opportunities to find a job are everywhere on Twitter. Getting these jobs takes some different tactics than traditionally. Resume’s are becoming less important as the importance of a solid social media community continues to increase. In this article I cover 10 tips that will help you find a job with Twitter by identifying more job opportunities and positioning yourself as the best person for the job. 1. Start a #HireMe CampaignLet your followers know you are on the hunt for a new job. Make sure your LinkedIn profile is up to date and send a tweet sharing your profile link. Tweet valuable resources and do your best to help your audience out. You can help people in your Twitter network by sharing their content, recommending them, and helping them build buzz about content they are sharing. If you have helped others they will feel inclined to reciprocate the helpfulness, so when they see that you are on a #jobhunt they will be more likely to help you out if they can. 2. Use Job Hunting #Hashtags |
| Posted: 21 Feb 2014 02:34 PM PST
Opportunities to find a job are everywhere on Twitter. Getting these jobs takes some different tactics than traditionally. Resume’s are becoming less important as the importance of a solid social media community continues to increase. In this article I cover 10 tips that will help you find a job with Twitter by identifying more job opportunities and positioning yourself as the best person for the job. 1. Start a #HireMe CampaignLet your followers know you are on the hunt for a new job. Make sure your LinkedIn profile is up to date and send a tweet sharing your profile link. Tweet valuable resources and do your best to help your audience out. You can help people in your Twitter network by sharing their content, recommending them, and helping them build buzz about content they are sharing. If you have helped others they will feel inclined to reciprocate the helpfulness, so when they see that you are on a #jobhunt they will be more likely to help you out if they can. 2. Use Job Hunting #Hashtags |
| twitter networking success guide Posted: 21 Feb 2014 08:24 AM PST |
| Twitter Promotion: How to Encourage Others to Promote for You Posted: 21 Feb 2014 03:00 AM PST By Michael Stelzner
Are you wondering how you can use Twitter to help get more visibility and sales? To learn how Twitter can be used to encourage others to promote for you, this episode of the Social Media Marketing podcast gives you insight into the subject. More About This Show
The Social Media Marketing podcast is a show from Social Media Examiner. It's designed to help busy marketers and business owners discover what works with social media marketing. The show format is on-demand talk radio (also known as podcasting). In this episode, you'll discover five different ways you can use Twitter to promote what you have to offer. Share your feedback, read the show notes and get the links mentioned in this episode below! Listen NowPodcast: Play in new window | Download | Embed You can also subscribe via iTunes, RSS, Stitcher, SoundCloud or Blackberry. Here are some of the things you'll discover in this show: Twitter PromotionWhy Twitter promotion? I believe that Twitter is the most frictionless form of social media communication. You can also create an enormous amount of buzz on Twitter. Here are five techniques to help you promote and boost excitement around what you have to offer. #1: Include a Customized Tweet Button on Every Single Page of Your ProductWhen you have several pages on your product, service or event site, it's important to have the same tweet on every single page. The first thing you need to do is create a custom Twitter share button. The button options available are Share a Link, Follow, Hashtag and Mention. You want to choose the Share a Link button. The next step is to click on the option to include a different URL, rather than the Use the Page URL option. In this particular case, you'll use the home page of your product, service or event. So when someone clicks on that tweet button to share on Twitter, they'll be directed back to one central place, which is your home page.  Create a custom Twitter share button. The next option is Tweet Text. This is where you can write in your own custom tweet. Also make sure you check the Show Count option, because it will display the total number of tweets. You'll hear why it's important to show the number of tweets on your sales page, and the advantages to the Via and Recommend Twitter ID options. The last step is to add a hashtag. When you visit our event page for Social Media Marketing World, you'll notice that once you click on the tweet button, not only does it have our customized tweet, but it also includes the URL for the home page and the hashtag for the event.  Always include the hashtag in the customized tweet. Once you have created your custom tweet, it'll give you a little piece of code that you can put in a sidebar widget if you're on WordPress, or embed the HTML where you want it. The good news is that it works over and over again. Here are a few tips on how to craft your tweet:
Listen to the show to discover the types of phrases you should use in your custom tweet. #2: Embed a Twitter Widget on Every Page That You Use to PromoteWhen you visit the event page for Social Media Marketing World, you'll see the widget below. On the event page it's live. You can see the hashtag at the top, and underneath are the tweets relating to the event. The reason that they're all in one place is because of the hashtag.  Embed the same Twitter widget on each of your promotional pages. As you scroll through the tweets, you'll see the people who have clicked on the custom tweet, plus those who are talking about the event in general. You'll hear why the value proposition in something like this on your sales page is huge, and the reason why I decided to have it on every single page at Social Media Examiner. To create a Twitter widget, you first need to log into Twitter and then visit here. Next, click on Create New and then Search. You will see that it asks for Search Query. This is where you want to add the hashtag.  A Twitter widget is a great way for people to share their excitement about your promotion. I would advise you to check the box that says Only Show Top Tweets. This is really important. Otherwise you'll see every single retweet. Another box you should definitely check is the Safe Search Mode. This excludes all the profanity and sensitive content. The next step is to choose the Height and the Theme. You'll find out what height I chose for our widget, and why I selected Opt Out of Tailoring. Now you have a piece of code that you can embed into a widget in WordPress or into your blog. Listen to the show to discover why combining #1 and #2 is extremely powerful. #3: Create a Transactional TweetOnce you have the Twitter widget in place, the next step I want to show you is what I call the transactional tweet. The objective of this type of tweet is to get someone who has just purchased, registered or signed up to share their excitement about the transaction. In our particular case, once attendees have purchased a ticket, they are sent to a special page where there is a section in bold that says, "Tweet your excitement!"  Offer attendees an opportunity to share their excitement about purchasing a ticket for your event. Once they click on this link, a tweet pops up in Twitter that says the person is attending Social Media Marketing World. The rest of it is very similar to the customized tweet. People are so excited when they make a purchase decision. Every single day, a ton of people are tweeting out that they are attending our event. It creates an enormous amount of buzz. Here are a few tips on how to create a transactional tweet:
The end result is that you now have a transactional tweet. So when someone has made a purchase, he or she can click on the tweet and let everyone know. The magic happens because you've got the hashtag, which will show up inside of your Twitter widget. Listen to the show to hear what type of wording you need to use in the transactional tweet. #4: Create Shout-Out TweetsI recently started to experiment with shout-out tweets. The objective is to get people to engage with other people using some of the techniques in this article. One of the options you can offer to people who have purchased a ticket for an event is the ability to tweet their favorite presenters. The buzz and excitement that this creates are unbelievable. This type of tweet is very easy to create. You go to ClicktoTweet to craft a tweet. For this to be a promotional tweet, it's very important to put a word in front of the Twitter user ID such as "Hi" or "Hey." This will then be seen publicly in that person's Twitter feed. Also remember to include the hashtag.  Make it a promotional tweet by adding a word in front of the Twitter user ID. Once you have the simple URL, you can start to hot link it. It's another way to get promotion back to your sales page and aggregate all of those tweets into the Twitter widget. Listen to the show to find out how it can be effective if you have a conference or event to promote. #5: Pre-craft TweetsIf you only have time to do one of these steps, then this is the one you should focus on. The objective with pre-crafted tweets is to get important people to share the content for you, and it'll also make it easy for you to schedule on your own Twitter account. You need to provide everything so a person can just copy and paste into Twitter. This comes back to frictionless marketing. You'll hear how you can easily use this type of tweet for presenters to share on Twitter and why it's a no-brainer for affiliates.  On our promo page, we have provided tweets for our affiliates. The use of pre-crafted tweets gets you one step closer to people promoting for you. I hope this has given you a lot of insight into how we promote our events at Social Media Examiner, and that you try these techniques for your product, service or event. Listen to the show to hear another way you can use pre-crafted tweets so your customers can help spread the word. Discovery of the WeekWhen you are involved in a Twitter chat, it's important that it's near enough to real time because of how intense these chats can become. I recently discovered a new web-based app called tchat.io. It has a very simple interface. First you type in your hashtag. You can sign in with Twitter if you want. This allows you to tweet from within the app and it will automatically add the hashtag to all of your tweets.  You can tweet from within the app. This means that all of the tweets are aggregated around that particular hashtag. One of the cool things that I like about the app is that it allows you to mute retweets. This app is close to real time and as the tweets appear, you can click on the one in question, then hit reply, quote it, favorite it or retweet it. It has all the basic functionality you would expect of any good hashtag-based Twitter chat client. So if you are involved with Twitter chats, I strongly recommend that you check it out. Call in and leave your social media–related questions for us and we may include them in a future show. Listen to the show to learn more and let us know how this works for you. Other Show MentionsThis week's podcast is sponsored by Social Media Marketing World.
We are so excited about this conference. If you look at our hashtag #smmw14, you'll see all of the people who are excited about attending this conference. The conference features more than 80 sessions in four major tracks: social tactics, social strategy, community management and content marketing. Some of the people who will be talking about Twitter include:
We've got an unbelievable amount of content and networking opportunities. I hope you check it out. Key takeaways mentioned in this episode:Ways to subscribe to the Social Media Marketing podcast: What do you think? What are your thoughts on using Twitter for promoting a product, service or event? Please leave your comments below. This entry passed through the Full-Text RSS service — if this is your content and you’re reading it on someone else’s site, please read the FAQ at fivefilters.org/content-only/faq.php#publishers. The post Twitter Promotion: How to Encourage Others to Promote for You appeared first on Make Money Online With Twitter Marketing. |
| How to Know if Your Social Media Activities Are Working Posted: 21 Feb 2014 01:33 AM PST By Mike Bal
Are you looking for an easier way to track your social activities? In this article I'll show you how to find the most valuable social data and actionable insights. The result, improve your social media strategy on Facebook, Twitter and Pinterest. Finding the Needles in the HaystackAs marketers, we're on a mission to track and measure our efforts and their success. We collect information on almost everything you can think of, from purchase history and demographics to psychographic data and everything in between. The abundance of data has opened up a complicated web of options. It's important to know how to find the useful data that helps us make strategic decisions. The following three tips will help you focus on what matters. #1: Review the Posts Tab on Facebook InsightsFacebook has given marketers access to a ton of useful information with their Page Insights. Most people use this data to measure their success. We're going to look at how to use it to refine your strategy. Timing Your Posts Start by going to your Facebook page and clicking on See Insights in the navigation bar at the top of the admin panel.  Facebook Insights are found in the admin panel of your page. This takes you to the Overview page by default. Click on the Posts option in the Insights navigation bar. This will open up the When Your Fans Are Online insights.  This graph breaks down your fans' Facebook usage by day and time. This information is updated weekly and is great to use for adjusting your publishing schedule. Make sure you're posting within 30 minutes of your users' peak activity times. I recommend you test slightly prior to those times so that the post already has some engagement before the majority of your fans are online. The next step is something a lot of people miss. Look at the vertical bars over each day of the week.  Use this section to find out which days of the week your fans are most active on. Every audience has different habits. Sometimes one day of the week offers a 50-100% larger audience. These are opportunities you don't want to overlook. If you have days that stand out, plan on publishing important posts around them. Next, check for the most active times for each day. The Post Insights page shows you the current day by default. Compare it to other days of the week by scrolling over them to see a line comparison of user activity. There may be no big difference in activity times, but it always pays to check. I've had extremely successful posts come from opportunities I discovered by checking this data.  Compare the activity times for each day to find hidden engagement opportunities. Now that you've got the timing down, let's move on to your post formats. Tracking Format Preferences Over the past few years, there's been a shift toward more visual content. Facebook fans were ignoring most link posts and going right for image or video posts, so many social media managers responded by focusing more on entertaining visual content to keep engagement up. To combat the high amount of low-value visual content being published and push more valuable news feed content, Facebook now previews larger images for link posts. This has helped boost engagement for link posts while making it easier for managers to drive more traffic from the network to their websites and blogs. While the new format levels the playing field for all post types, it's extremely important to base your strategy on what your fans prefer. In the Posts section of your Insights dashboard, next to When Your Fans Are Online, click on Post Types.  Insights shows you which types of posts generate the most engagement. You'll see a simple bar graph that shows you the average engagement for the different post types you've published on your page. Just because one post type receives the highest amount of engagement doesn't mean it's the only post type you should be publishing. You should constantly test new tactics. If you want to switch up your publishing style, test different post types and use this information to set a temporary post type mix. This first section is pretty straightforward, but when you scroll down you see a chart of all of your recent page posts. Something a lot of people miss is the ability to sort all of these posts by the different metrics.  You an search your Facebook Insights to find out which posts had the most reach. Depending on how social media works in your overall digital marketing strategy, you will want to look at different information; post reach versus post engagement, for example. Sort your posts to reveal connections you may have missed. By going through your top-performing posts in the page's entire history (relative to your strategy and KPIs), you can start to identify some qualitative factors you might not have thought about before. Here's a list of what to look for:
Use the information you gather from the Posts tab to serve up the content your fans want when they're most likely to see it. Use these tips to refine your Facebook strategy. #2: Use Twitter Tools to Expand ReachAlthough Twitter doesn't directly offer insights, there are a couple of third-party tools I recommend checking out for different reasons. Finding Influencers With TweetReach While the breakdown TweetReach gives you for the estimated reach, exposure and impressions of your last 50 tweets is great for reporting, it's nothing to act on strategically. The most valuable information here is the Contributors section. The Contributors section shows you all of the users who contributed most to your reach during the last 50-tweet period.  Use TweetReach to easily identify people who broaden your reach. Add these users to a Twitter list and monitor that list using a dashboard like TweetDeck. This helps remind you to reengage them on a regular basis. As this list grows and you increase your engagement with these users, you'll see your engagement, reach and influence grow exponentially. Ranking Engaging Tweets With Buffer The new business accounts from Buffer let you sort your tweets/posts by the amount of engagement they receive (much like the Facebook Posts Insights above). This gives you the same opportunity to scan through your top-performing tweets and break down all of the commonalities you may have missed. I recommend going through at least your 50 top tweets to look for these things:
Once you find some common themes, test their validity by sending out new tweets using the successful elements you discovered. Be sure to test one variable at a time to limit the assumptions you're making. Revealing Follower Activity With Followerwonk The next tool I've recently grown fond of is Followerwonk. Use their Analyze Followers feature to discover the best times to send out your tweets. Enter your Twitter username, and in the drop-down menu, be sure to change the option from Analyze Users They Follow to Analyze Their Followers. In just a few seconds, you see an hourly breakdown of your followers' activity. Note: As an added bonus, it's easy to sync Followerwonk's data with your Buffer schedule. Just click the orange button.  This bar graph instantly shows you how many of your followers are on Twitter during any hour of the day. Use these three Twitter tools to build strategic relationships with influencers, optimize your updates and tweet according to when your followers are online, all of which will extend your overall reach. #3: Optimize Your Pinterest ActivityNot that long ago, Pinterest rolled out a native analytics platform that focuses on the relationship between your website and Pinterest. While the data is useful and worth monitoring, it doesn't really offer insights that can impact your strategy on the network itself. PinReach, which was recently purchased by Tailwind, has a free version that offers a lot of value when it comes to delivering useful data. Analyzing Pin Engagement Use the Pin Inspector feature to review your last 50 pins. Go through the same process you did with Facebook and Twitter to find the top-performing pins and uncover any consistent themes or styles you can identify in them.  Use PinReach to research the pins that get the most engagement. Tracking Category Engagement The Category Heatmap section shows a viral heatmap and an engagement heatmap. Both of these charts provide a strong visual breakdown of where you're pinning versus where you receive the most engagement. Use this information to help you decide which categories you should focus your attention on and which aren't worth your time. Whatever you do, don't pin content to those categories that aren't producing relevant results. Instead, get creative with the content you're producing and tie it to a category or theme that's doing well. As always, test everything before making it a regular part of your strategy.  It's easy to see which categories get the most play with the Category Heatmap on PinReach. Over to You Data measurement is a broad subject and I didn't delve into insights for all of the social networks you may be using. To get better at Instagram, check out Nitrogr.am. Here's what you need to know about insights for LinkedIn company pages. For Google+, read this article. Meanwhile, use the tools and tips from this article to help you refine your strategic approach to Facebook, Twitter and Pinterest. What do you think? Where do you find useful data to help you improve your social media marketing? If you have anything you'd like to add or any recommendations for other platforms, please leave them in the comments. This entry passed through the Full-Text RSS service — if this is your content and you’re reading it on someone else’s site, please read the FAQ at fivefilters.org/content-only/faq.php#publishers. The post How to Know if Your Social Media Activities Are Working appeared first on Make Money Online With Twitter Marketing. |
| Build a #Powerful #Twitter #Network Posted: 20 Feb 2014 06:59 PM PST
Having a million followers means nothing if none of them pay attention to you. The more responsive you can make your Twitter list the more valuable it will be for you to spread your tweets. With a responsive Twitter list you can get many more retweets, and you will develop an audience that is more likely to engage and interact with your content. A more responsive audience means that your content will get more shares, and more comments, and achieving your online goals will become easier overall. If you want a more responsive Twitter list the following 10 tips will help you achieve that goal: 1. List People OftenA "follow" does not have the significance it once used to. For people who have thousands of followers a single new follower may or may not be important, especially since there are many marketers who use Twitter Marketing Software to auto-follow people. Twitter lists, on the other hand, are usually hand picked by people. People are more likely to pay attention if you list them. If you want to make sure you get the attention of the person you are listing tell them you added them to one of your lists! The more you list, the more the law or reciprocity will kick in and cause others to list you back. List and be listed. 2. Tell your Facebook Friends about TwitterOn Facebook you can let your friends know that you are on Twitter in a variety of ways. The more ways you tell your Facebook friends you are on Twitter, the better your odds are of getting them to follow you. You can post a status update saying: Are you on Twitter? If so post your user name below and let's connect there as well! When I posted status update like this it got huge response from my friends and helped me build deeper connections with my network. Another way you can tell people you are on Twitter, without directly saying so, is to import your tweets using a Twitter application, like Selective Tweets. Selective Tweets automatically imports tweets with the hashtag #fb. Another thing I do on Facebook is include a link to my Twitter account in the "Websites" section of my info tab. |
| How to Use Google+ for Social Media Contests Posted: 20 Feb 2014 12:06 PM PST By Megan Conley
Are you looking for creative ways to run contests and giveaways on Google+? Although there are restrictions on using Google+ for contests, there are ways for you to promote your contests successfully on Google+. Interestingly, most brands and businesses on Google+ aren't taking advantage of this opportunity, and they're missing out. In this article, you'll discover how three brands leverage Google+ as a core component of their social contest strategy and the keys to their success. Google+ Contest RulesRunning contests, giveaways, promotional offers, etc., has become a staple part of online strategy for business owners and marketers. They're used to stimulate engagement, build community, encourage user-generated content, create a unique experience and increase brand awareness. First let's look at the rules.  Be sure to carefully read Google+ Policies & Principles. Unfortunately, the Google+ platform has specific restrictions when it comes to hosting contests. In fact, Google+'s Contests and Promotions Policy clearly states: "You may not run contests, sweepstakes, or other such promotions ("Promotion") directly on Google+ or in a manner that requires use of G+ features or functionality." For many people, that's a show-stopper right there. The good news is that it's possible to leverage contests to engage your community on Google+ without violating their contest and promotions policy. The second line of their policy is the most important to pay attention to: "You may display a link on Google+ to a separate site where your Promotion is hosted so long as you (and not Google) are solely responsible for your Promotion and for compliance with all applicable federal, state and local laws, rules and regulations in the jurisdiction(s) where your Promotion is offered or promoted." With this in mind, let's have a look at how some brands promote their contests on Google+. #1: Ask for Compelling ExperiencesTo engage your audience at a deeper level, asking them to participate with a like, plus or a share isn't enough. You need to facilitate an experience that excites and motivates them to action. Google launched an experience-based campaign to drum up excitement around their newest product, Google Glass. Instead of telling people how Google Glass would change their lives, they asked their communities to submit ideas of how they would use Google Glass via Google+ and Twitter using the hashtag #ifihadglass.  Example of a Google Glass #ifihadglass submission on Google+. As you can imagine, the submissions poured in.  Example of a Google Glass #ifihadglass submission on Google+.  Example of a Google Glass #ifihadglass submission on Twitter. The bait? Selected applicants were offered a chance to preorder their Google Glasses in advance. Note that submissions using #ifihadglass are carefully classified as "applications" to avoid any conflict with Google's contest and promotions policy.  Example of Google Glass #ifihadglass submission policy on Twitter. The fun doesn't stop there. After selected applications received their Google Glasses, Google launched the next phase of their campaign and encouraged people to share their unique experience of life through Google Glass, using the hashtag #throughglass.  Example of a Google Glass #throughglass submission on Google+.  Example of a Google Glass #throughglass submission on Google+. The phased strategy in this campaign is key because it keeps the campaign momentum and community engagement buzzing as user-generated content and engagement continue to promote their product. The beauty of this contest is that it tapped into their audience's passion and brought it to life through interactive experience and participation. #2: Make Recognition the PrizeIt's common for marketers to rely on dazzling prizes to incentivize participation. However, if you're hosting a contest solely using Google+, traditional incentives and prizes aren't an option. It's time to tap into the power of recognition. To celebrate the opening of their new Google+ fan page, Converse sneakers launched a creative competition that invited agencies and their community to show off their favorite "creative hack" for their Converse sneakers.  Example of Converse #chuckhack contest launch. Right off the bat, Converse was smart and stacked the deck by inviting top agencies to participate in advance. As a result, they knew that they would have awesome visual and multimedia content to inspire their community and generate excitement.  Example of Converse #chuckhack submissions on Google+. Next, Converse cultivated their audience by launching a special Chuck Hackers Google+ community, a dedicated space for their #chuckhack fans to come together, share and engage with each other.  Example of a Converse #chuckhack community on Google+. Using the extremely creative content submitted by agencies as a springboard, Converse took engagement to the next level and opened up participation to the broader community.  Example of a Converse #chuckhack submission on Google+.  Example of a Converse #chuckhack submission on Google+. The secret to Converse's success was leveraging the spirit of their fun, creative and bold brand to launch their Google+ presence. Then, they harnessed the power of Google+ as a platform to encourage and recognize their community's #chuckhack contributions to the world. #3: Integrate ContestsPerhaps the easiest way to integrate a contest on Google+ is to incorporate it into a larger campaign. Remember, according to Google's contest and promotions policy, it's acceptable to "display a link on Google+ to a separate site where your Promotion is hosted." Pepsi uses Google+ to target and engage fans to participate in their pop-culture #LiveForNow campaign. This campaign promotes multiple contests across multiple social media platforms, including Facebook, Twitter and Google+. While the contest is not hosted exclusively (or directly) on Google+, their Google+ presence is almost solely dedicated to promoting and engaging with fans to encourage participation.  Example of a Pepsi #LiveForNow contest promotion on Google+.  Example of a Pepsi #LiveForNow contest promotion on Google+. This strategy is often underutilized on Google+, mainly because businesses and brands are concerned about violating Google+ contest and promotions policy. But as you see here, this is a totally acceptable (and effective) strategy for promoting contests and increasing engagement within your Google+ community. Conclusion Promoting and integrating contests on Google+ is a great way to elevate your project or brand on Google+. If managed correctly, they boost engagement and set you apart from the competition. When running contests, remember to create a strong promotion strategy on Google+ to leverage your community there too. What do you think? Have you considered leveraging contests on Google+? If not, have these examples inspired you to consider integrating contests into your Google+ activities? Please leave your questions and comments in the box below. This entry passed through the Full-Text RSS service — if this is your content and you’re reading it on someone else’s site, please read the FAQ at fivefilters.org/content-only/faq.php#publishers. Five Filters recommends:
The post How to Use Google+ for Social Media Contests appeared first on Make Money Online With Twitter Marketing. |
| Podcasting for Business: Top Podcasters Share Success Tips Posted: 20 Feb 2014 04:50 AM PST By Michael Stelzner
Wondering how top podcasters use their podcasts to grow their businesses? To learn how podcasting can help build your business, I interview Michael Hyatt and Chris Brogan for this episode of the Social Media Marketing podcast. More About This Show
The Social Media Marketing podcast is a show from Social Media Examiner. It's designed to help busy marketers and business owners discover what works with social media marketing. The show format is on-demand talk radio (also known as podcasting). This episode is a panel discussion from Social Media Success Summit. It includes myself, Michael Hyatt from the This Is Your Life podcast and Chris Brogan from the Human Business Way podcast. The panel shares an inside look at some of the podcast secrets you can use to enhance your sales. You'll learn about podcast frequency, how to promote your offers and ways to get your audience to take action. Share your feedback, read the show notes and get the links mentioned in this episode below! Listen NowPodcast: Play in new window | Download You can also subscribe via iTunes, RSS, Stitcher or Blackberry. Here are some of the things you'll discover in this show: Podcasting for BusinessHow podcasting can help your business Michael shares that the most obvious way it has helped his business is with reach. He gets as many podcast downloads a month for This Is Your Life as he gets unique visitors to his blog. His audience has doubled because of it. He believes that you get a different kind of follower with your podcast. Many people have said that they have never read his blog; instead they've connected with him through his podcast.  Michael Hyatt's This Is Your Life podcast has helped him double his audience. You'll discover why podcasting is more intimate and why this type of connection has benefited Michael's business. Chris shares his story of how he got into podcasting in 2005, when it was still the early days for this type of platform. He started an event called Podcamp with Christopher Penn. Back then it wasn't easy for people to consume a podcast, so it wasn't a great time for the independent podcaster. A year or so ago, Chris decided to jump back in again and started The Human Business Way. You'll find out why Chris puts in a lot of effort to make sure his show is a very personal experience. Listen to the show to find out why a podcast is a great platform to build a community around. Podcast frequency Chris has tried all different schedules for his podcast. He originally put his show out weekly, then more frequently than that and has also gone weeks between shows. He originally told everybody that he would close the show at 100 episodes. This wasn't to hurt his relationship with his community, but to carry out tests as a marketer on the flexibility, expansion and depth of his show. You'll hear how these results helped him with the new show format.  The Human Business Way is nearly at its 100th episode. Michael's podcast is a weekly show. He tries to deliver it on a Wednesday morning because people count on it. You'll hear the type of content schedule Michael has and what he did last summer when he had a month off to write his book that resulted in only a 10% traffic hit. The take-home lesson is to figure out what your audience expects. You'll hear Chris share the formula that works for his audience and how he gets around people's unwillingness to commit. Listen to the show to find out one of the downsides to having too many podcasts in a short period of time. How to advertise and promote what you offer with your podcast Michael explains how he originally started with ads on the front end, where he knew he had the maximum number of people listening for him to connect with. However, someone graciously suggested to him that he should give before he expects to receive. The listeners who don't know you will want to get straight to the juice. You'll find out what technique works best for Michael and the types of ads he uses.  Test out advertising on your podcast. Image source: iStockphoto Chris has never had ads on his podcast and he says that it wasn't for any negative reasons. He's still debating how he can make advertising happen. When he promotes his own stuff in the show, he has seen almost no uplift. Michael mentions his own events in his podcast, mainly so people can hear him share why it's important. He feels like he needs high numbers of impressions for somebody to buy a big-ticket item. Listen to the show to learn the techniques you can use to find out the best time to include ads throughout your podcast. What to podcast about Michael reveals that when he writes a blog post, he decides if it can also be a podcast. If it can, he files it away for a future show. He has around 100 blog posts that he will eventually do a podcast on.  Michael uses blog content for his podcast. This allows him to see where the content was weak and make it better or answer a question that wasn't answered previously in the blog post. It enhances the original article and takes it to another level. Chris' show, The Human Business Way, is strictly an interview show. Chris makes sure he interviews people in the business world to whom his community might not ordinarily have access. He also interviews his community members as much as possible. You'll discover why Chris tries hard to make sure his community gets their turn at the microphone. For the Social Media Marketing podcast, I look for two different kinds of people to interview—someone who has an extreme story and someone with extreme knowledge. You can be strategic and use your podcast as an opportunity to develop a relationship with the person you are interviewing. As a business owner, it's a great way to get to know someone. Listen to the show to find out about an interview Chris did that became one of his most listened-to shows ever. Encourage people to act At the very end of Chris's podcast, he calls out people's names and makes sure they feel cared for and loved. The mindset is that people respond to attention and it prompts a response. You'll find out why this technique really works well for Chris and his community. Listen to the show to find out what clear call to action Michael leaves at the end of his show and why as a content producer it can be really motivating. How do you know if your podcast will be a success before you commit? Chris says that you just have to give it a try. He suggests you can make some audio on SoundCloud or AudioBooth first, to see if any one cares for it.  Test your audio with SoundCloud. You have to try and fail a lot if you want to succeed. Listen to the show to find out what happened when Chris started to produce a video show. Can you build an audience with a podcast, without having a large blog audience? Michael says it goes back to how you define success. He thinks it's easy in the social media space to define it based on the number of listeners. Although it's great to have big numbers, it doesn't always translate into interest, conversion and sales. There are people out there who don't have large platforms but their audience is engaged, which creates success.  Nicholas Megalis is the number-one Vine user and he doesn't have a blog. You've got to try it if you want to succeed. You might discover that an audience on audio receives you better and feels more connected to you than one in a written context. Listen to the show to find out why you need to dial into your community before you jump to another platform. The amount of work that goes into a show Michael explains that when he first started out, it would take him two full days a week to produce a show. This included the preproduction, production and postproduction. So last spring, he decided to hire a producer, which helped a great deal but it still took him a full day per episode. You'll discover how much time Michael has managed to cut off of the production and why his audience hasn't been able to tell the difference. Listen to the show to find out how long it takes Chris to produce a show and why he has the time to do all his own postproduction. Give podcasting a chance Michael advises you to go for it. Everything he has tried has been an experiment. He's discovered that the things he thinks won't work do, and the things that will work don't.  You never know what will happen until you get out there and try. Image source: iStockphoto Chris advises that you need to fail to succeed. Listen to the show to discover why it's been one of the most rewarding things I have ever done in my business life. Other Show MentionsThis week's podcast is sponsored by Social Media Marketing World.
I want to share with you some of the amazing testimonials we received from people who attended last year. "I will BEG my boss to send me back next year!" - Julie Lowe "I will definitely be flying back from Tasmania next year." - Karyn Hogan You'll hear a clip from someone who attended the conference last year who was absolutely thrilled to be a part of it. So if you're sitting on the fence and aren't sure if it's going to be a good investment for your business, visit here and watch the clip of dozens of thought leaders in social media and what they had to say about the event. I think you will be really encouraged that this is not like your traditional conference. It's absolutely out of this world. Check it out. Key takeaways mentioned in this episode:Ways to subscribe to the Social Media Marketing podcast: What do you think? What are your thoughts on podcasting for your business? Please leave your comments below. Images from iStockPhoto.This entry passed through the Full-Text RSS service — if this is your content and you’re reading it on someone else’s site, please read the FAQ at fivefilters.org/content-only/faq.php#publishers. The post Podcasting for Business: Top Podcasters Share Success Tips appeared first on Make Money Online With Twitter Marketing. This posting includes an audio/video/photo media file: Download Now |
Below you will find some Twitter accounts and lists related to different people on Twitter who are involved in the #JobSearch niche.
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