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- 3 Unusual Ways to Build Your Email List With Facebook Apps
- Top 10 Social Media Blogs: The 2014 Winners!
- 10 Reasons You Should Attend Social Media Marketing World 2014
- get 10000 twitter followers fast
- How to Analyze Your Social Media Activities With Excel
| 3 Unusual Ways to Build Your Email List With Facebook Apps Posted: 10 Mar 2014 02:00 AM PDT By John Haydon
How can you find a targeted audience and encourage them to join your list? The answer is to leverage the people who already like you: your Facebook fans. This article shows you three ways brands are using Facebook apps to grab their fans' attentions and encourage them to subscribe to their list. Why Use Facebook to Find Email Subscribers?Email converts new customers more effectively than any other digital medium. The key is having the right people on your list—the ones who want to hear what you have to say and are most likely to buy from you. That's where Facebook comes in. Your Facebook fans are probably fans because they already like your products or services. That's a great start to finding a narrowly targeted audience that's likely to buy from you.  Engage with Facebook fans, capture their email addresses and market to that targeted audience to make sales and partnerships. A simple lead funnel gives context to the process. By engaging with your Facebook fans, you build trust. From there, you can ask your fans to sign up for emails that share information they're interested in. With strong email and marketing tactics, you end up with sales and long-term customers. Facebook apps are the easiest way to acquire email addresses for your list, but let's be honest; cool apps won't build your list. You need a smart plan that's based on understanding your audience. Keep reading to see how three brands are using Facebook's social advantage and apps to grow their email lists. #1: Crowdsource Product IdeasA few months ago, Kristina Allen launched Lilypad Candles, a store that sells eco-friendly soy candles. Kristina's email list was nonexistent. She had zero email addresses. What she did have was a plan. She knew that giveaways are a great way to increase community and even grow her email list, and she wanted to take advantage of that power.  Lilypad Candles had a goal for using Facebook. Kristina considered her target audience, what prize would most appeal to that audience and how she could gain emails and feedback via the entry form. She knew she wanted to host the giveaway on her company's Facebook page because she wanted to grow her number of fans in addition to her email list. Since email lists are most successful when members are truly interested in what you have to share, Kristina opted to give away $100 worth of candles to a randomly selected Facebook fan who opted into her email list. Offering her fans $100 worth of candles (instead of a big-ticket item like an iPad) helped weed out the people who just wanted to win something and weren't interested in her product. Kristina used ShortStack to create her giveaway landing page. Notice how she required users to answer a poll about their favorite candle scent.  Make your giveaway entry painless for your fans, but valuable for you. Kristina included the poll because it was a simple step for her fans, but gave her important information about what her customers were interested in. She can use that feedback to create the products her customers want. On the first day of the giveaway, her business acquired 200 emails, not to mention new Facebook fans. Pretty impressive for a brand-new company with no email list! #2: Provide Incentive to Share With FriendsAlter-Ego Comics had never really thought about using Facebook to acquire emails before, but with TabSite's help, they put together a giveaway to celebrate their 10th anniversary. They offered up three pretty amazing action figures to anyone who liked their Facebook page and entered their name and email into the entry form. To sweeten the pot (and to drive more traffic and possibly subscriptions), they offered additional entries to fans for every friend they sent over to like the Alter-Ego Comics Facebook page.  Make your giveaway entry painless for your fans, but valuable for you. Alter-Ego Comics' giveaway tactic worked because in addition to offering a giveaway relevant to their audience, they leveraged friend networks (additional entries for every friend who liked the page) to build their list. When everything was said and done, 120 people joined their email list. Not bad for their first Facebook giveaway! #3: Use One Click ActionsUsing the ActionSprout Facebook app, UNICEF created a powerful landing page to encourage people to join the list for further information on how they can help Syrian children. UNICEF is well aware that emotional stories drive action. They've made sure their fans are moved by the poignant images, text and action button.  UNICEF uses emotion to find targeted email subscribers interested in a cause. Anyone who clicks on the I Demand an End! button automatically joins UNICEF's email list. In one or two mouse clicks, UNICEF captures their target audiences' emails and grows their list. ActionSprout has another feature that is important to marketers: the ability to create a solid call to action within the Facebook news feed by adding a feedback option. All Facebook updates have the like, comment and share options. With ActionSprout, you can add an option that reinforces your call to action. UNICEF used that feature to their advantage by including a Demand option.  Giving Facebook users another feedback option reinforces your call to action. Updates and articles that trigger intense emotion are strongly associated with how people share content online. The Demand option stirs emotions and emboldens Facebook users to demand an end to the abuse of children in Syria. By using ActionSprout to amplify their message, the UNICEF team was able to spread the word and build the organization's email list at the same time. The Bottom LineTo build a strong email list that provides high conversions, you must appeal to your target audience and weed out the rest. Emotion is an important motivator whether you're invoking empathy or inspiring fans to take the next step toward a goal. Make sure your acquisition campaign speaks to emotion first, reason and logic second. Relevance is as important to your campaign as emotion. You don't want just anyone on your email list—you want qualified prospects. Hosting a Facebook giveaway that offers a prize targeted specifically to your optimal subscriber gives you a better chance of finding those prospects. While you have someone's attention, make the most of that moment. Do some crowdsourcing to find out what products they like or want to see, or encourage them to share the campaign with their friends. Those friends of friends are likely to be quality subscribers as well. What do you think? What tactics have you used to build your email list? Have you used Facebook apps to increase engagement or subscriptions? Share your experience and ideas in the comments. This entry passed through the Full-Text RSS service — if this is your content and you’re reading it on someone else’s site, please read the FAQ at fivefilters.org/content-only/faq.php#publishers. The post 3 Unusual Ways to Build Your Email List With Facebook Apps appeared first on Make Money Online With Twitter Marketing. |
| Top 10 Social Media Blogs: The 2014 Winners! Posted: 10 Mar 2014 12:17 AM PDT By Cindy King
Our fifth-annual social media blog contest generated over 600 nominations. Our panel of social media experts carefully reviewed the nominees and finalists. Each of the social media blogs were analyzed based on a number of factors, including content quality, post frequency and reader involvement. With that in mind, here are 10 social media blogs to put at the top of your reading list. #1: Jon LoomerJon Loomer consistently delivers long-form articles, videos and detailed educational content that share an impressive depth of Facebook marketing knowledge.  Jon Loomer's blog is enthusiastic, helpful, detailed and well-illustrated. #2: RazorSocialRazorSocial explores social media tools and technology with well-illustrated, detailed posts written by Ian Cleary.  RazorSocial's useful content is delivered with no-nonsense, practical, actionable, step-by-step instructions. #3: SocialmouthsSocialmouths, authored by Francisco Rosales, gives readers down-to-earth social media advice that can be applied to practical and tactical uses.  Socialmouths publishes how-to articles with examples and case studies. #4: Post PlannerPost Planner provides a witty yet intelligent and actionable collection of easily consumable Facebook marketing posts.  Post Planner's well-formatted and easy-to-read posts include useful examples and images. #5: Dustn.tvDustn.tv's Dustin W. Stout shows readers how to become better social media storytellers.  Dustn.tv shares excellent case studies and how-to articles. #6: Danny BrownDanny Brown publishes timely, informative and in-depth marketing advice and SlideShare decks.  Danny Brown's easy-to-read blog posts are smart and thoroughly cited with third-party links. #7: Boom SocialOn Boom Social, Kim Garst provides conversational posts, advice and case studies on social media marketing.  The content on Boom Social is easy to read and speaks directly to the reader. #8: Jenn's TrendsJenn's Trends is where Jenn Herman uses simple, concise language to deliver personal perspectives on social media trends.  Jenn's Trends has an engaging style that is easy to digest. #9: Top Dog Social MediaTop Dog Social Media, the blogging home of Melonie Dodaro, focuses on what's happening in social media.  Top Dog Social Media publishes tips in Q&A format and a mix of personal and professional posts. #10: Simply MeasuredSimply Measured focuses on trends and measurement in the social media space.  The content on Simply Measured benefits any social media marketer. Congratulations to the winners! Be sure to check out these amazing social media blogs.
Special thanks to our judges: Lee Odden (author of Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing and CEO of TopRank Online Marketing), Denise Wakeman (founder of The Blog Squad™) and Neal Schaffer (author of three books, including Maximizing LinkedIn for Sales and Social Media Marketing). What do you think? Share your thoughts and comments in the box below. This entry passed through the Full-Text RSS service — if this is your content and you’re reading it on someone else’s site, please read the FAQ at fivefilters.org/content-only/faq.php#publishers. The post Top 10 Social Media Blogs: The 2014 Winners! appeared first on Make Money Online With Twitter Marketing. |
| 10 Reasons You Should Attend Social Media Marketing World 2014 Posted: 09 Mar 2014 05:45 PM PDT By Patricia Redsicker
What if you could rub shoulders and soak in knowledge from the social media pros you follow online? Imagine networking with 2,000 fellow marketers in beautiful San Diego, California. Now add the waterfront Manchester Grand Hyatt, an opening-night party on a naval aircraft carrier and 60 expert-led sessions. You can now bring this vision to reality. Introducing Social Media Marketing World 2014…Social Running from Wednesday, March 26 through Friday, March 28, 2014 in San Diego, California, this in-person conference is designed to offer outstanding content infused with a truly social experience.
Here are 10 reasons you should attend Social Media Marketing World 2014. #1: Amazing ContentThe most valuable and inspiring social media marketing content will be at your disposal at Social Media Marketing World. And the best part is there's something for everyone! Whether you're a social media rookie or a pro, you'll have your choice of 60+ expert-led sessions to attend. Tracks will include social tactics, social strategy, community management and business development, and content marketing. You'll leave incredibly energized and inspired by the amount of knowledge you'll gain. #2: Priceless Networking
Be prepared to make priceless professional connections that will last a lifetime. There will be multiple networking opportunities to meet with speakers, peers and people in your industry. Here are some of the ways you can expect to network:
#3: Entertainment Galore!
#4: Meet the Speakers
How would you like to meet them face to face? Your presenters include the experts you've come to know and respect, such as Mari Smith, Jay Baer, Chris Brogan, Amy Porterfield, Nichole Kelly, Lee Odden and many more. You'll also get to meet new instructors who have very interesting things to say. In addition to those listed above, instructors include:
#5: Rave ReviewsLast year, 1100 marketers attended Social Media Marketing World. Here's what some of them said about the conference:
Hear what other attendees said here. #6: Leading BrandsWhen you attend Social Media Marketing World 2014, you'll hear from experts from leading B2B and B2C brands around the country. Last year, speakers came from Sony Electronics, Petco, Walmart, Whole Foods, SAP, Citrix, Sharpie and more. If you want to hear what other large companies are doing, you can hear from industry panels at every session. #7: Impressive International AttendanceOver 2000 marketers from around the globe will be attending Social Media Marketing World 2014. Last year, 1100 participants came from 30 countries including Australia, Canada, England, New Zealand, India, Philippines, Brazil, Peru, Mexico, France, Italy, China and many more. #8: San DiegoIn keeping with tradition, Social Media Marketing World will return to 'America's Finest City.' If you've never been to San Diego, prepare to be amazed—it is breathtaking! The city boasts wonderful weather all year round, 70 miles of pristine beaches and a dazzling array of world-class family attractions, which make it a truly unforgettable destination for you. When you get here, you'll understand why Social Media Examiner chose San Diego as its headquarters. If you're coming from the East Coast, this will be the perfect place to thaw out after a long, icy winter. #9: The Venue
If you book early, you'll be able to stay in the same venue where the event is taking place (the hotel has capacity for all 2000 attendees). That means you'll have plenty of chances to bump into your peers and speakers while you're on your way to the pool, gym, spa or any of the other luxury amenities that are complimentary to hotel guests. #10: Vacation GetawaySocial Media Marketing World starts on Wednesday, March 26 and ends on Friday, March 28, 2014. Why not stay for the weekend and make a vacation out of your trip? If you've never been here before, you're in for a treat! San Diego has some of the finest shopping and dining experiences you can imagine. You'll have a variety of eateries, including gourmet restaurants, sports bars, coffee houses and quick 'grab-and-go' outlets. Check out this video for some inspiration on what you can do while you're here:
Want to Save Money? For a limited time, you can save hundreds of dollars off the regular registration price. Click here to register. Your Turn Are you pumped up about this conference? Don't take our word for it. Come and experience the excitement and opportunities in store for you at Social Media Marketing World. This entry passed through the Full-Text RSS service — if this is your content and you’re reading it on someone else’s site, please read the FAQ at fivefilters.org/content-only/faq.php#publishers. Five Filters recommends:
The post 10 Reasons You Should Attend Social Media Marketing World 2014 appeared first on Make Money Online With Twitter Marketing. |
| get 10000 twitter followers fast Posted: 09 Mar 2014 11:38 AM PDT By: Quinn Robins (@Boost4Social on Twitter). This post contains a podcast I recently recorded with my Australian friend and Twitter Expert Keith Keller.
Getting-Twitter-Followers-FAST.mp3 (10:15 – 9.38mb) There are several reasons it is awesome to get tens of thousands of Twitter followers. Those who have plenty of followers enjoy the benefits of increased influence, more retweets, and a more powerful Twitter network. These compeling benefits of followers often sparks the question: How do I get more Twitter followers? From my experience the fastest free way to get twitter followers is by initiating connections by following other people first. Those who have a marketing budget can gain followers even faster than sending paid traffic to their Twitter account by jump-starting their network and investing into more Twitter followers. The more followers you have the more people will respect you as a leader in your niche… …and the more followers you already have the easier it is to get even more followers. With many people following you every day it is hard to follow back everyone worth following, but I do my best to follow back the cool people who follow me and especially those who RT my content and engage with me. If you decided to grow your Twitter network by following other people you should be aware of following limitations that Twitter imp prevent mass following and use should use caution when you are building your network since Twitter is fast to suspend new accounts that follow aggressively. The first limit Twitter uses stops users from following more than 2,000 people until you have 2,000 followers. The second limit stops you from following more than 1,000 people a day. To avoid risking account suspension you should use caution when following others and follow no more than 100 or 200 new accounts a day. One way to instantly bypass the following limitations is by purchasing Twitter followers from a service like Grow My Twitter Network.
Followers are cool so be cool to your followers. Share high quality content with them that they will want to retweet. Getting retweets is a great way to spread your content beyond some new network and pick up some new followers in the process. Many people are willing to follow back if you decide to follow them, so by following these people you can gain many mutual connections. 2,000 high quality people who typically follow back are listed below, in this post. I have uploaded a .txt file with this list and if you have the program TweetAdder you can download this list and import this .txt file into your "To Follow" queue and follow these people automatically. Here is a list I created of 2,000 cool people who usually follow back: 2000-follow-back.txt If you do not own TweetAdder I recommend you grab a copy! It is a powerful tool for building organic connections on Twitter.
If you decide to buy TweetAdder you can get a free bonus and discount from me if you purchase through my TweetAdder review. you can follow these people manually by clicking the "Follow" button via the links below.
The 2,000 people on the list in this post are only a small fraction of the people on Twitter who are willing to follow you back. I have built over 100,000 for myself and the businesses I have worked with using this method and I am confident you can do the same. Many people scan your tweets before following back, so tweet useful and cool content and your follow back ratio will increase. The more cool content you tweet, the more retweets you'll net, and getting more retweets is a great way to get more twitter followers. List Atlas is a Twitter lists directory that has many sources for Twitter lists and twitter follow back lists. There are marketing lists, social media lists, location specific lists, etc. Here are the 100 top follow back twitter lists compiled by graphics.ms, with thousands of people in these lists ready to follow you back.
Once you find a follow back list, or any twitter list that you like, you can import the people on that list into TweetAdder and follow them automatically. Of course you could manually surf to each profile in your web browser if you want to connect with any of these people. By building your twitter follower base using the strategy described above you will be able to acquire many followers fast, but your network will not be as strong as if you built connections with people based on shared interests. You can get 10,000 followers instantly with the service Grow My Twitter Network. Although TweetAdder software makes building followers easy, it can make your main news feed very noisy. To avoid too much noise in your Twitter news feed there are a two things you can do.
Both options work, but I prefer the second option! FeedbackFeel free to include a link to your Twitter profile in a comment below so that people can find and follow you on Twitter! 
The post get 10000 twitter followers fast appeared first on Make Money Online With Twitter Marketing. |
| How to Analyze Your Social Media Activities With Excel Posted: 09 Mar 2014 05:05 AM PDT By Merlin U Ward
Do you need a simple system that works? If you don't have the budget for expensive software, spreadsheets and a little of your time can produce some useful data. In this article I'll show you how to analyze the engagement and impact of your social media posts using Excel. Why Analyze?No matter the size of your business, when it comes to social media you want to build two things: engagement and community. To ensure that you deliver great content that resonates with your fans and followers, you need to track, test and measure the posts you put on your social networks. It's really that simple. Here's how: #1: Build Your SpreadsheetTo begin, open Excel and create 14 columns that will contain the following categories to incorporate all of the information you need on your social media updates and posts:
 An example spreadsheet (target, meta-tags, posts and impressions hidden). The last four columns are where you store the engagement numbers for your content. Every network has three basic engagement actions: like, comment and share. Even on Instagram, which does not have a repost function built into it, there's user behavior of reposting and tagging the original author. Use this spreadsheet to store data and analyze your content. #2: Identify Categories and SubcategoriesYou'll need to decide on the information below and make a note of it before moving on to step #4 below where you fill in the spreadsheet. Categories Base your categories on the major topics of your posts and use them to identify major trends in content performance across each network. Examples of categories are: Create as many categories as you like, but keep them manageable and general. Save the specifics for subcategories. Subcategories Break down categories into smaller subcategories. This enables you to identify microtrends, as well as which pieces of content work the best and the worst. Based on the categories above, examples could include:
Subcategories can be as specific as you like, but keep them thematic. Each subcategory should have at least three posts; otherwise it may be too specific and better suited as a meta-tag (more on that later).  Keep your categories broad and use subcategories to drill down. Image Source: iStockPhoto. #3: Outline Your Targets and Calls to ActionThese two columns require the most forethought and a good understanding of your target market and business goals. You'll need this information to fill out these columns on your spreadsheet. Target The target is whom you're speaking to with your content. Your business may have multiple targets based on the people and decision-makers who engage with your content and purchase your products. For the sake of simplicity, we will use "male" and "female" as target examples. However, I encourage you to spend time considering the different types of people in your audience and build context around those individuals to inform your content strategy. Calls to Action CTAs take many forms, depending on the individual goals of the post in each category. Just keep in mind that not all posts need CTAs and not all CTAs must be related to products. Examples of CTAs include:
 Enter your calls to action to help you monitor your success. Meta-tags For a much deeper analysis on your types of content, you should use additional meta-tags to describe the individual elements of the content itself. Keywords, image descriptions (such as person, object, colors, size or orientation) and even tone descriptors for the copy (such as humorous or excited) can be used as meta-tags. These tags help isolate trends in creative content so you can select more engaging images and write more dynamic copy for your posts. #4: Collect Your DataTime to fill in your spreadsheet! There are a number of ways to do this, depending on the networks you use. Below is an example of a spreadsheet for a retail company using the above-defined categories, subcategories, targets and meta-tags.  Populate your spreadsheet with post details. There's a lot of information to gather, but it's all easy to find. Twitter Analytics has an Export feature for your last 500 tweets, and Facebook Insights can be exported in 180-day chunks. Export regularly to make sure your data is current. Use a tool like bit.ly to keep track of your link clicks. If you tend to post the same link multiple times, make sure you're attributing your click to the right content by using tools like HootSuite's Click Report or BufferApp to track which specific posts generate the clicks. Each of these tools has free versions that allow you to measure posts on multiple networks. #5: Sort Your DataTo identify your best-performing content across all of your networks, sort the Total Engagement column in descending order.  Sort by Total Engagement. The best-performing posts in terms of engagement show at the top of the column.  After sorting by Total Engagement, your most successful posts show at the top of the spreadsheet. To find the best-performing posts for specific social networks like Twitter or Instagram, filter first by Network, then by Total Engagement.  Filter your spreadsheet to find the posts with the highest engagement on each network. #6: Analyze CategoriesThe next step is to manually filter for the categories and subcategories you're interested in reviewing.  This spreadsheet is filtered to show only Product category posts. Excel is very literal, so if you include more than one category or subcategory assigned to content, you'll need to use the "contains" input in the Excel Filter feature, rather than selecting the check boxes. Use this setting to see the rows in the column that have multiple subcategories assigned, and those with just one.  Use the "contains" filter to show Product category posts that cross into multiple subcategories. Once you identify the top posts in your categories, it's time to analyze them for post copy, sentence structure and images (if applicable). What trends can help you optimize content for each network? Here are examples of three posts that promoted the same link.  A comparison of three posts promoting the same link shows that engagement was highest with men. In this case, analysis shows that the shorter post lengths received more engagement. Among these similar posts about sweaters, the post using two different images generated a higher click-through rate with males than with females. Conclusion You don't have to rely on intuition to find out which posts perform best for you. Use Excel to reveal important insights about post engagement in nearly real time and make more informed decisions about your content strategy. What do you think? How are you currently measuring the impact of your content? Do you have other strategies or tools that you use? Please leave your questions and comments in the box below. Images from iStockPhoto.This entry passed through the Full-Text RSS service — if this is your content and you’re reading it on someone else’s site, please read the FAQ at fivefilters.org/content-only/faq.php#publishers. The post How to Analyze Your Social Media Activities With Excel appeared first on Make Money Online With Twitter Marketing. |
Are you looking for some good social media blogs to read? Look no further!
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