TwitterToolsReviews |
- 9 Small Business Twitter Marketing Examples to Study
- SocialOomph – and Alternative Social Media Tools
- Twitter Has the Best Converting Web Traffic
- find a job with twitter
- LinkedIn Opens Blogging Platform to All: This Week in Social Media
- 10 Tips to Increase Blog Traffic
- The essential guide to building your business through Twitter search
- Growing Your Business Presence on Twitter
- 31 Twitter Tips: How To Use Twitter Tools And Twitter Best Practices For Business
- Is using social media damaging your health?
| 9 Small Business Twitter Marketing Examples to Study Posted: 25 Mar 2014 02:00 AM PDT By Eric Sornoso
Do you wonder how Twitter can help your business? By being an active part of the Twitter community and sharing the right mix of content, you can reach a larger audience, generate more leads and become the go-to source when customers are ready to buy. In this article I'll show you how nine small businesses use Twitter to cater to their audiences, find prospects and expand brand recognition. Why Twitter for Small Businesses?Twitter has evolved a lot since 2007. It used to be about conversations, but these days some would say it's just another way to push out marketing messages and links without true engagement with customers.  Twitter is perfect for small businesses. Image source: iStockPhoto.com. I don't agree. I see a lot of businesses using Twitter to its full potential and cultivating relationships with loyal followers, and those relationships can turn into sales. Twitter offers businesses of all sizes multiple opportunities to find and convert prospects, but it takes more effort than pushing out scheduled tweets about your products. It's worth it to invest the time and resources to develop your presence on Twitter. When you do, you'll see more growth and loyalty from customers, as well as more sharing, engagement and leads. Consistent conversations go a long way! The nine small businesses I showcase below show how attention to community and a little creativity make all the difference in reach and company growth. #1: Use Twitter to Stand OutIt can be tough to be up against big brands. The hospitality business in New York City is a good example—it's one of the most competitive markets in the industry. Management at the Roger Smith Hotel, a small boutique hotel in Manhattan, knew they had to find a way to stand out, so they turned to social media marketing.  Reward Twitter followers with special perks. To get started, hotel management did what a lot of businesses do: They invited key journalists and social media influencers to try out their services. As those influencers took to Twitter to share their experiences, the Roger Smith Hotel got its brand in front of a much larger audience. The hotel didn't stop there. The team took that boost and ran with it. Now their Twitter feed is lively with trivia, coupons, pictures of New York City and more. They even give discounts to customers who reserve a room via Twitter and the hotel has a Twitter kiosk in the lobby! #2: Keep Your Followers InterestedHow can a domain registrar and brokerage service like Namecheap attract more than 100,000 Twitter followers? They provide the right mix of business and fun. Trivia and giveaways have always been staples of Namecheap's Twitter feed.  Updates don't have to be all business or all fun; bring the two together in your updates. During Super Bowl XLVIII, Namecheap posted 48 interesting questions related to both the big game and information technology. This kept their fans interested and related to the company's niche. #3: Stick With ItIf you're not seeing immediate growth on Twitter, don't give up. As they say, it's not a sprint, it's a marathon. Houston-based coffee shop Coffee Groundz is a great example of this. Coffee Groundz has the distinction of being one of the first small businesses to set up shop on Twitter. Instead of being discouraged and writing off Twitter as a waste of time with no ROI, Coffee Groundz kept at it. It took a while, but they managed to get thousands of followers thanks to a steady stream of tweets.  Offer your followers perks. Coffee Groundz tweets special recipes, promotions, pictures of fancy coffee beverages and interesting tidbits of online conversations. Taking the time to show the company's personality and build trust has grown Coffee Groundz' followers to almost 15,000. #4: Provide a Balance of Work and FunBradbury & Partners is an Atlanta-based executive recruiting firm that focuses solely on the mortgage origination industry. Having such a narrow niche can make it hard to grow a Twitter following, but Bradbury & Partners has found a way.  Liven up the conversation, especially if your niche can be a little dry. The firm uses hashtags, sharp commentary and links to questions they tackle on the Q&A social network Quora. To provide a balance of work and fun, they also post niche-related jokes, photos and cartoons. #5: Keep Your Mobile Users in MindAre you ever without your smartphone? Probably not—and neither is your audience. Mobile is the way we both market and consume information. Twitter says it was "born mobile." In the past few years, food trucks have become big business. These moving eateries frequently change location (obviously), so it makes sense to tell people where they'll be and when they'll be there. Enter Twitter. Kogi Korean BBQ, a popular L.A. food truck, owes as much to Twitter as it does to its delicious and ingenious fusion of Mexican and Korean cuisine.  Use Twitter updates to give followers real-time information they can use. In 2009, Kogi Korean BBQ saw that taco truck fans in Southern California were tweeting menus and locations of their favorite food trucks. They quickly set up a Twitter profile and started updating their customers with schedules, locations and pictures of menu items. This is still relevant today. Remember to keep your mobile users in mind when using Twitter. #6: Listen to Your CustomersYou may not think of JetBlue as a small business, but within its industry it's a modest carrier compared to Delta or United. Even so, JetBlue was the first airline in the United States to earn accolades for its use of Twitter, a corporate effort that continues to this day. JetBlue uses Twitter as a customer service platform and has a team in place to monitor and respond to customer questions, compliments, and yes, complaints.  Monitor Twitter and respond to your customers. To engage its 1.7 million followers, the company also shares discounts and deals, travel tips and pictures from passengers.  Share user generated content to help other customers. #7: Promote Hard to Find ProductsMany small businesses struggle with whether they should be on Twitter. They wonder if it's really the way to reach their customers. MendezFuel was in the same boat. The owner of the company has four gas stations and needed to set them apart from the bigger chains. How do you make a business like a gas station in South Florida interesting enough for customers to follow on Twitter?  Put a twist on regularly stocked products to entice customers to come to your store. Gas station convenience stores typically carry the same products and those products are generally the same brand. That goes for beer too. As a fan of microbreweries and craft beers, the owner of Mendez Fuel recognized his opportunity. The microbrewery scene in South Florida isn't as vibrant as in other regions, so it's harder to come by those beers in a convenience store. By offering them in his stores, he knew his followers were likely to come to his gas stations to get their hands on a frosty and unusual craft beer. Promote your hard to find but popular products to grow a niche following. #8: Connect With People Who Need What You Have to OfferTwitter is filled with medical professionals who keep busy with shameless self-promotion. New York City's Dr. Sinkin belongs in a different category. He's a dentist who actually engages his followers. Dr. Sinkin uses Twitter's search function and third-party services to find conversations related to the dental field. When he runs across a tweet related to dentistry, he engages. For example, if he sees a tweet that indicates someone has a toothache, he introduces himself as a dentist and includes a list of remedies to try.  Offering his followers useful information helps him establish authority that may help him gain new clients. Twitter is the perfect place to search for people who need what you offer and to surprise them with helpful advice. #9: Use Twitter for Lead GenerationIdeaPaint sells an amazing paint product that turns walls into dry-erase boards. It's a product that appeals to a range of audiences—businesses, parents, artists, etc.  Celebrate the creativity of your followers. IdeaPaint uses Twitter for lead generation by reinforcing its commitment to generating ideas and supporting creativity. Their stream focuses on the collaborative and imaginative spirit a blank whiteboard presents. Anything is possible: business plans, reminders and all kinds of art. The company's tweets often make mention of the creative process. Some Final Thoughts… Twitter isn't just for big companies or spray-and-pray marketing. Any business can find a place on the platform—the key is conversation. Pay attention to your customers and respond to their questions, compliments and concerns. Keep their attention with fun facts, real-time information and local flavor. What do you think? How are you growing your Twitter follower count? Do you have other examples to share of how small businesses use Twitter? Leave your advice and comments below. Images from iStockPhoto.This entry passed through the Full-Text RSS service — if this is your content and you’re reading it on someone else’s site, please read the FAQ at fivefilters.org/content-only/faq.php#publishers. The post 9 Small Business Twitter Marketing Examples to Study appeared first on Make Money Online With Twitter Marketing. | ||||||||||||||||||||||||||||||||||||||
| SocialOomph – and Alternative Social Media Tools Posted: 24 Mar 2014 07:27 PM PDT SocialOomph is a very useful free professional tool to automatically manage your Twitter Account. With Twitter advancing into every section of society, it sure seems to the perfect marketing tool which if used perfectly can prove fruitful. Keeping in mind the ethical aspect of internet marketing and not crossing the boundaries of spamming the pool, SocialOomph is the best app/tool to complete such tasks.
How to Configure SocialOomph?Follow these simple steps to configure this program:
SocialOomph ReviewThis social media tool can be used as an auto responder for automatically send in a message to your followers and simultaneously add them to your following list as well. Some of the noteworthy features of this program are discussed below. Advantages
Disadvantages
SocialOomph AlternativeIf you are not satisfied with this application or wish to try out other alternative programs, you can try the following similar programs –
We would suggest you to use this application with care. If at any point of time you feel any problem, you can try the alternatives available at the end of the article. Do share your review and experience with our readers using the comment section. The post SocialOomph – and Alternative Social Media Tools appeared first on Make Money Online With Twitter Marketing. | ||||||||||||||||||||||||||||||||||||||
| Twitter Has the Best Converting Web Traffic Posted: 24 Mar 2014 06:48 PM PDT
Recently I came across a study which confirmed something I’ve been preaching about in these blog posts for a few years: that Twitter can be an awesome source of quality traffic. The study that I found is from a recent post on a traffic blog that examined 12 different strategies to drive traffic to find the one that converts the best. The experiment involved spending 3 hours on 12 different traffic strategies. The volume of traffic that resulted, and the conversions (signups to my free business reporting app) were recorded.
The #1 traffic source was the Twitter marketing software auto follower strategy which referred 104 visits and 6 conversions (at 5.77%). The traffic strategy that was used involved using the Twitter Marketing software that I have reviewed and recommend called TweetAdder. How this strategy works is simply by initiating hundreds of targeted new connections with targeted people based on keywords in their bio, location, keywords tweeted, or several other criteria. Here are the numbers from the study:
The coolest part about the Twitter auto follow traffic from this study is how it is the source of traffic that involved the least amount of time since the majority of the process is automated. Twitter traffic from new connections is so effective because it is personal. You have taken the initiative to connect with someone and this created a connected interest that many other sources of traffic lacks. The only potential drawback to this traffic method is that when you first start out on Twitter you can only follow a max of 2,000 people until you have 2,000 followers. If you want to accelerate your results and easily boost your network past this milestone I recommend checking out the service Grow my Twitter Network. Building a strong Twitter network helps with traffic not only when someone first connects with you, but also as they click on links to your sites from your tweets over time. If you want some powerful ideas for getting more Twitter followers check out this article and discover 50 innovative tips. Want to discover how TweetAdder helps automate the process of targeted connection building on Twitter that can lead to this kind of traffic? Check out my TweetAdder video review. FeedbackWhat do you think of this Twitter marketing strategy? Let us know in the comments below.  The post Twitter Has the Best Converting Web Traffic appeared first on GrowYourTwitterNetwork. The post Twitter Has the Best Converting Web Traffic appeared first on Make Money Online With Twitter Marketing. | ||||||||||||||||||||||||||||||||||||||
| Posted: 24 Mar 2014 06:03 PM PDT
Opportunities to find a job are everywhere on Twitter. Getting these jobs takes some different tactics than traditionally. Resume’s are becoming less important as the importance of a solid social media community continues to increase. In this article I cover 10 tips that will help you find a job with Twitter by identifying more job opportunities and positioning yourself as the best person for the job. 1. Start a #HireMe CampaignLet your followers know you are on the hunt for a new job. Make sure your LinkedIn profile is up to date and send a tweet sharing your profile link. Tweet valuable resources and do your best to help your audience out. You can help people in your Twitter network by sharing their content, recommending them, and helping them build buzz about content they are sharing. If you have helped others they will feel inclined to reciprocate the helpfulness, so when they see that you are on a #jobhunt they will be more likely to help you out if they can. 2. Use Job Hunting #Hashtags | ||||||||||||||||||||||||||||||||||||||
| LinkedIn Opens Blogging Platform to All: This Week in Social Media Posted: 24 Mar 2014 05:24 PM PDT By Cindy King
What's New This Week?LinkedIn Influencers Publishing Platform Opens to All LinkedIn Members: LinkedIn is slowly opening up its publishing feature to all members. "Now members have the ability to follow other members who are not in their network and build their own group of followers."  LinkedIn is also "adding new influencers who are excited to share their insights and experiences directly with LinkedIn members." Facebook Adds "See Who's Posting" Feature for Page Managers: "On a page post, the name of the person who posted will be listed below the name of your page next to Posted by. On a page comment, the name of the person who commented will be listed below the comment next to Commented on by."  "Keep in mind that only people who help manage your page can see this information." Facebook Streamlines Billing Schedule for Advertisers: "Advertisers will now be billed when they reach certain billing thresholds and/or at the end of the month."  "As you spend more, your billing threshold will continue to increase up to $2,500 as you make successful payments." Pinterest Upgrades Pin It Button for Chrome: "When you're cruising through your favorite websites, you'll automatically see a Pin It button when you mouse over an image."  "This makes it easier and faster than ever to save articles, blog posts, recipes, products and more, and then get back to browsing." Klout Adds Personalized Scheduling: "It recommends times based on when your audience is most active. By publishing at these times, you're more likely to share the right message at the right time with the right people."  Personalized scheduling makes it easier "to create and share great content that will strike a chord with your audience." Pinterest Announces GIFs on Mobile: "With the latest mobile releases, GIFs are now available for your enjoyment across all platforms."  "GIFs are available to everyone on Android and iOS." Klout Introduces Topic Filtering: "You can filter your stream by individual topics, making it even easier to find exactly what your audience is looking for." Here are a few cool social media tools worth checking out: Zipline for Instagram: This tool "breaks down tagging trends on Instagram, allowing brands to understand how consumers discover and relate to their product category."
 "One tap makes it simpler and easier to access the accounts you want quickly and without any added steps or frustration." Samba: An app that allows you to record a video, send it to a friend and then you automatically receive a video back with their reaction.  A unique reactive video messaging app. Postcard: This app allows you to "write your message once and share it everywhere in seconds."  "Postcard is a mobile app integrated with all major social networks." Tidy: An app that "helps you clean up thousands of photos in minutes."  "Once organized, you can enjoy your memories in beautifully designed albums." Other MentionsIntroducing Social Media Marketing World: 60+ pros help you master social media marketing! Join Chris Brogan (co-author of The Impact Equation), Mari Smith (co-author of Facebook Marketing: An Hour a Day), Michael Hyatt (author of Platform), Jay Baer (author of Youtility), John Jantsch (author of Duct Tape Marketing), Amy Porterfield (co-author of Facebook Marketing All-in-One for Dummies), Mark Schaefer (author of Tao of Twitter), Michael Stelzner (author of Launch) and experts from more than a dozen brands as they reveal proven social media marketing tactics at Social Media Marketing World 2014—Social Media Examiner's mega-conference in beautiful San Diego, California. Check out this overview of the conference or click here for more details. What do you think? Please share your comments below. This entry passed through the Full-Text RSS service — if this is your content and you’re reading it on someone else’s site, please read the FAQ at fivefilters.org/content-only/faq.php#publishers. The post LinkedIn Opens Blogging Platform to All: This Week in Social Media appeared first on Make Money Online With Twitter Marketing. | ||||||||||||||||||||||||||||||||||||||
| 10 Tips to Increase Blog Traffic Posted: 24 Mar 2014 04:13 PM PDT The blogosphere is a big and busy world with over 100 million blogs and growing. How do you attract visitors to your blog? Follow these simple tips to drive traffic to your blog. 1. Write Well and Write OftenFrequently updating your blog with useful content is the first step to building your blog’s audience. The content you write is what will keep readers coming back for more. Make sure you have something meaningful to say to them and say it often to maintain their interest and keep them loyal. Furthermore, post frequently to increase the number of chances you have for your blog’s content to be noticed by search engines such as Google or Technorati. AdsBluehost™ Official Sitewww.bluehost.com/HostingSecure Web Hosting and Free Domains 24/7 Support, Trusted by Millions! 2. Submit Your Blog to Search EnginesGet on the radar screen for the popular search engines such as Google and Yahoo! bysubmitting your blog’s URL to them. Most search engines provide a ‘Submit’ link (or something similar) to notify the search engine of your new blog, so those search engines will crawl it and include your pages in their results. It’s important to understand that simply submitting your blog to search engines doesn’t mean your pages will appear at the top of a Google search results screen, but at least your blog will be included and will have the chance of being picked up by a search engine. 3. Use and Update Your BlogrollBy adding links to sites you like in your blogroll, the owners of those blogs will find your blog and will be likely to add a reciprocal link in their blogrolls. It’s an easy way to get the link to your blog in front of many readers on other blogs. The hope is that some of those readers will click on the link to your blog on the other blogs’ blogrolls and find your content interesting and enjoyable turning them into loyal readers. 4. Harness the Power of CommentsCommenting is a simple and essential tool to increase your blog’s traffic. First, respond to comments left on your blog to show your readers that you value their opinions and draw them into a two-way conversation. This will increase reader loyalty. Second, leave comments on other blogs to drive new traffic. Make sure you leave your blog’sURL in your comment, so you create a link back to your own blog. Many people will read the comments left on a blog post. If they read a particularly interesting comment, they are highly likely to click on the link to visit the commentor’s website. It’s important to make sure you leave meaningful comments that are likely to invite people to click on your link to read more. 5. Syndicate Your Blog’s Content with an RSS FeedSetting up an RSS feed button on your blog makes it easy for your loyal readers to not just read your blog but also know when you publish new content. 6. Use Links and TrackbacksLinks are one of the most powerful parts of your blog. Not only are links noticed by search engines, but they also act as a tap on the shoulder to other bloggers who can easily identify who is linking to their sites. Linking helps to get you noticed by other bloggers who are likely to investigate the sites that are linking to them. This may lead them to become new readers of your blog or to add links to your blog from theirs. You can take links to other blogs a step further by leaving a trackback on the other blog to let them know you’ve linked to them. Blogs that allow trackbacks will include a link back to your blog in the comments section of the post that you originally linked to. People do click on trackback links! 7. Tag Your PostsIt takes a few extra seconds to add tags to each of your blog posts, but it’s worth the time in terms of the additional traffic tags can drive to your blog. Tags (like links) are easily noticed by search engines. They’re also key to helping readers find your blog when they perform searches on popular blog search engines such as Technorati. 8. Submit Your Posts to Social Bookmarking SitesTaking the time to submit your best posts to social bookmarking sites such as Digg,StumbleUpon, Reddit and more can be a simple way to quickly boost traffic to your blog. 9. Remember Search Engine OptimizationWhen you write your blog posts and pages, remember to optimize your pages for search engines to find them. Include relevant keywords and links but don’t overload your posts with too many relevant keywords or completely irrelevant keywords. Doing so can be considered spamming and could have negative results such as your blog being removed from Google’s search entirely. 10. Don’t Forget ImagesImages don’t just make your blog look pretty, they also help people find you in search engine listings. People often use the image search options offered by Google, Yahoo! and other search engines, and naming your images with search engine optimization in mind can easily boost your traffic. The post 10 Tips to Increase Blog Traffic appeared first on Make Money Online With Twitter Marketing. | ||||||||||||||||||||||||||||||||||||||
| The essential guide to building your business through Twitter search Posted: 24 Mar 2014 04:03 PM PDT
Many business professionals believe the Twitter search function is the most powerful tool for marketing insight ever created. If you search Google, Bing or Yahoo, your results will be articles, videos, and websites. But if you search Twitter, the results are real-time conversations. And you can learn a lot from tapping into conversations! Used effectively, Twitter search can be an essential tool for discovery and marketing research. And people are catching on — there are nearly 3 billion search queries performed on Twitter every day! The basics of search are extremely easy to master. You can insert any name, phrase or hashtag in the search box at the top of the profile page and find some useful results. But to really unlock the power of content on Twitter, it's useful to know some advanced search operators. You can dramatically improve your search results by typing these directions directly into the search box.
More Search Tips
It is also a good idea to save common searches to save time typing in this search every day. Twitter allows you to save searches, but I find it most helpful to turn to a third party platform because you can save a search and it shows up as a constantly-updating column of tweets in your stream. This can be a valuable source of leads, ideas, and insight as conversations unfold minute-by-minute. There are limitless possibilities to the ways you can combine these advanced search operators to help your business. Think about using advanced search techniques to discover:
A case studyHere is just a small illustration of the potential. I just did a simple search for people in my hometown (pop. 600,000) talking about pizza. There is at least one mention of pizza every 20 minutes, on average, and the rate is higher during lunch and dinner time. Remember, the beauty of Twitter is that tweets are public so the search results are not just for the people you are following. These are results from every single person meeting your search criteria. Here is a sample of local, pizza-related tweets in my city over a four-hour period. If you owned a pizza place in this town, what business benefits could you derive by discovering people publishing the following tweets:
Together, we could probably brainstorm some interesting business tactics from following this stream of tweets on an hourly basis. Some of the business opportunities might include:
So you see even a small, family-owned pizza parlor could create transformational business benefits simply by paying attention to what people are saying on the Twitter stream. I hope you'll experiment with these advanced search options and find ways to grow your business! The post The essential guide to building your business through Twitter search appeared first on Make Money Online With Twitter Marketing. | ||||||||||||||||||||||||||||||||||||||
| Growing Your Business Presence on Twitter Posted: 24 Mar 2014 04:02 PM PDT
There a lot of people sharing how to build a presence on twitter and I disagree with a lot of people that building a presence is about your twitter background, your username etc. Imagine you own an offline company. What is important is getting out there. You can get the best company name or the best company design or business card, but if you're not getting out there, then you're not getting any customers. Don't spend so much time on how you look like. So what are the strategies like i mentioned earlier? Its really simple I call it C.B.SWhat is CBS? No its not the TV network. Connect:Since nobody know that you are on twitter, first thing you need to make sure is that you're following the right people on twitter. I don't really recommend auto following tools for this because they usually follow a lot of spammers. So if you're planning to use auto follow based on keywords, don't. The reason why I say that is because a lot of spammers will be using the same keywords as you. Lets say you're following the key-term "money" you'll be following many people who are sending out tweets like "learn to make easy money and make $200 in one day" Take your time to build your followers if your account is new, you want a good foundation of targeted followers. You can start by listening on twitter what people are talking about you and your brand. If your company is NEW then you can listen to keywords that people might be talking. I use hootsuite for that. One thing I like about hootsuite is that I can have a lot of tabs opened so that I can monitor a lot of keywords. You can use keyterms like "money -http" what this does is they search key words with money without the http links. These are all conversations of people on twitter. However listening is only a small part. BuildBuilding a community is important. Don't spam your followers with links to your blog. It doesn't work. We talked about connecting where you listen what people are talking about your brand or in your niche. The next part is about building a community. One method you can do this is HELPING people. Help them out for free if you can. I am going to use my COFFEE example again. I really like coffee and I enjoy a cup of coffee everyday. Anyway let's say you own a coffee business. Sure you can listen and ask people to drop by your place to have a cup of coffee but there are people like me who enjoy a cup of coffee at home. So I'll show you two examples
ShareIf you own a blog share them, but don't spam people. There are lots of things that you can share, for example
The more you give, the more you get. Try to help out as many people possible. This is for the coffee niche, if you have other businesses then the examples might be different but don't sell yourself too much because people might find it irritating to them. The thing is, people won't buy from you IF they don't know you. If you own a physical offline business then it might be different because they can "see" you first. If you own an online business, selling services or product online then they won't trust you and might be annoyed if you "sell" to them before knowing them. If you own an online business then the best way is helping them. Don't just say "hey I saw you talking about this problem, i can help you "link" and tell everyone the same thing. Instead help them. This are just a small part of it. Of course they are more to this but this will get your ball rolling for you. What tips would you add how to grow your business Presence on twitter? The post Growing Your Business Presence on Twitter appeared first on Make Money Online With Twitter Marketing. | ||||||||||||||||||||||||||||||||||||||
| 31 Twitter Tips: How To Use Twitter Tools And Twitter Best Practices For Business Posted: 24 Mar 2014 04:01 PM PDT For years I have wondered what the value of Twitter is for sales and business. Everyone knows the indisputable value of LinkedIn for B2B sales, marketing, B2B prospecting, and entrepreneurs in general. But Twitter is finally gaining traction in B2B. This article shares some of the latest Twitter strategies, tactics, tools, and best practices. Darren Rowse of ProBlogger has a really cool ebook called 31 Days to Build a Better Blog. It it gives you 1 thing to do per day on your blog for an entire month. It is for those who never quite get around to it because they are so busy. Think of this article as "31 Days to Using Twitter to Build Your Business." GETTING STARTED 1. Decide your purpose. Why are you using Twitter? Some Twitter users utilize the social media site to build their company brand or generate leads. There are bloggers who use the platform to share ideas and articles and to see what others are writing about. Some people check Twitter for news, while others want to see what celebrities or friends are up to. Defining your purpose will help you decide who to follow and what kind of information to share. 2. Focus on your passion. There are millions of Twitter users tweeting thousands of pieces of information every second. It is easy to get overwhelmed by and lost in the noise. Rather than trying to soak it all in and repurpose everything, focus on your passion. Don't be a jack of all Twitter subjects and a master of none. Tweets surrounding your passion are going to be stronger. Plus, you will attract users who have similar interests. If you don't focus, you will attract meaningless followers, if any at all. 3. Define your brand. Once you have zeroed in on your purpose and passion, decide how you want the Twitter world to view you. Do you want to specialize in one subject to attract a targeted audience? Or do you want to be more general, tweeting about numerous topics? Do you want your tweets to be funny and casual or very professional? Is your goal to be a thought leader or celebrity? This will give you direction on who to follow and what to tweet. 4. Determine your strategy. Is your strategy tocommunicate? If your goal is to influence, promote or sell, your strategy should be communication based. You are going to want to attract attention. To attract attention, you are going to need to tweet, direct message, engage with other users and focus on getting information out in the Twitter world. Is it to listen? If you are using Twitter to keep up on news, learn, provide customer service or perform market analysis, your strategy should be to listen. You are going to want to decide who will provide the content you're interested in and follow them. You will also want to learn how to utilize filtering tools, including hashtags and Twitter lists. 5. Learn how to use Twitter. Reading this article and articles like it is a good first step. However, to really learn how to utilize Twitter, you're going to need to get your hands a little dirty and roll up your sleeves.
6. Grab your name, brand or persona. (@KenKrogue) When you are signing up, you will need to decide your Twitter name, which is how people will tag you in tweets and ultimately how you will be known on Twitter. Mine is my name, @KenKrogue. If you can't get your own name, add your passion or function like @KenKrogueSells or something. My company address is @InsideSales. Choose something that fits you or your business. 7. Take a good picture. Use a close-up headshot of yourself or a logo of your business. This image will show up on your profile page and next to any comment you make on Twitter. You want people to recognize you. Make sure the image is clear and well-lit, with your face in the center. (Or you can be off-center, like me, if you are a little different.) You want to avoid having other objects beside you in the picture. If you are using a logo, try not to make it too wordy, or it will not be readable at the small image size. Your image can be formatted as a jpg, gif or PNG. The size limit for upload is 700KB. Twitter reformats the image for the profile picture and the smaller image that goes next to comments. Changing Your Profile Image. To change your profile image, click on the gear icon located at the top of the page, and select "edit profile." Next to "Photo" select "Upload photo" from the drop down. Upload your photo from your computer. 8. Find your keywords. Use the Google Keyword Tool (now Keyword Planner as of Aug 26) to find the keywords that make up your industry or market. Remember to divert a river, don't dig a well. In other words, tap into existing traffic rather than generating it from scratch. It is better to know about keywords than even about hashtags, because a hashtag is a keyword or a "theme" that can help amplify your exposure. 9. Research and identify your #hashtags. Hashtags are a tool to make words more searchable. To create a hashtag, place # before a word. Hashtags allow Twitter users to tap into a Twitter-wide conversation. Discover the trending conversations, and decide which ones you want to be included in. This will also help you connect with users who have similar interests. Use a maximum of two hashtags per tweet. Hashtags are a useful way to get your tweet out to people who are actually interested in its main subject, but too many hashtags in a single post can be overwhelming. #Hashtags can be a #useful #tool, but this is #toomany in a #single #tweet. #annoying #overwhelming Five Tools to Help Research Hashtags:
(3-5 are social analytics tools that can provide analysis of your tweets and hashtags.) 10. Wordsmith your profile with keywords for search and fun facts for people. Once you have decided why you are using Twitter, what your target audience is and gone through the initial setup, now you want to show up in search. Include keywords in your Twitter profile. 11. Publish your Twitter ID in your other media. I post my Twitter ID (@KenKrogue) in my email signature, at the bottom of articles I write and anywhere else I think applicable. This lets people know I'm on Twitter and helps them find me. A great way to grow your following is to start with people you know and connect with them in various ways. BUILD YOUR NETWORK 12. Check out Twitter Tools like TweetAdder or Tweepi to target who to follow or who you want to follow you. The best way to build your network is to target your content specifically to those who would be interested in following you and make it really interesting and valuable. TweetAdder orTweetpi are perfect tools for this. Check out How to Build a Targeted Twitter Tribe of 100,000 on Jeff Bullas' blog. Two other useful tools are Twitonomy, which provides analytics, and Twtrland, which offers up social intelligence. 13. The follow-first rule: I follow you then (hopefully) you follow me. This is by far the most common way to get followers. Twitter puts limits on how many users you can follow. Here are the guidelines: "Every account can follow 2,000 users total. Once you've followed 2,000 users, there are limits to the number of additional users you can follow. This number is different for each account and is based on your ratio of followers to following; this ratio is not published." 14. The favorites-follower rule: I click 'favorite' on your Tweet, then you follow me. This method helps you gain targeting following by first finding Tweets that match your interests and targeted keywords. Then you click 'favorite' and often they reciprocate. This takes more time, but gives you a much higher quality and engaged following. 15. The offer-follower rule: You follow me, I give you something: information, ebook, etc. Make sure to give away something that your target audience will value. Make it easy for people to claim their reward. 16. The fan-follower rule: You follow a celebrity, they tweet you about them. You follow a celebrity types to keep up on their tweets. Twitter helped this process a lot by featuring the Twitter address of famous people in the Twitter registration process. 17. Choose your lists: Twitter lists allow you to listen to relevant conversations, identify influencers and filter out the noise so you can focus on the people and topics you care about. 18. Two ears and one mouth rule: Listen (and research first) before you speak. It is much better to listen about twice as much as you tweet if you want a strong following that is engaged and targeted to your purpose and passion. 19. Listen with Topsy. Topsy.com is a Twitter search engine that let's you see if anyone listens or cares. Let's you see the latest Twitter results in the past hour, day, week, 20 days, month or all time — with a cool trending graph. Also, be on the the lookout for a great social media tool called TinyTorch. This premier tool enables you to easily find relevant social content in your industry. 20. Use Tweetdeck or HootSuite to listen to the conversation about you, your company, or your industry. Serious listeners step up to Radian6, what is now the saleforce marketing cloud. START COMMUNICATING 21. Create and tweet great original content that fits your purpose. Create content that is informative and entertaining. Write about industry news, especially if you're in a position to break the news. Stay on top of trends and provide commentary that adds context. If somebody releases groundbreaking research in your industry, write about this research. But don't just regurgitate it. Use your own expertise to explain why this research is important. Show others in your industry how they can apply it to their work. Use a combination of short-form content, like tweets, and long-form content, like blog posts, to establish yourself as a thought leader. 22. Summarize and curate great content that fits your purpose. Share facts, insights and statistics in 140 characters or less. Try to keep your tweets to about 100 characters to leave room for links and hashtags and to increase the likelihood that somebody will retweet your content. Use your Twitter lists to curate relevant content. Set up keyword searches to track content by keywords. 23. Spend your time on really great headlines with keywords. Your headlines have the greatest impact on how many people share and read your content. Here are some proven headline formulas:
24. Keep tweeting — Resend tweets with different angles. Some social media experts (Guy Kawasaki for example) recommend that you send the same tweet four times to cover all four U.S. time zones. If you want to mix things up, here are some different angles you can take: Use statistics to show significance: 90% of your sales come from 10% of your list Address tweets to the individual by including the word "you": Why You Should Focus on 10% of Your Prospect List 25. Alternate tweets by time of day and day of week. Social media scientist Dan Zarrella says that the best time to tweet if you want to be retweeted is on Friday at 4 p.m. EST. That's based on aggregate data he has analyzed for millions of retweets. The engagement levels on your Twitter account may vary based on your industry and other factors. Use the Buffer App Tool (one of my favorites) to schedule your tweets. Test different days and times. Monitor engagement by using Buffer's Analytics tab. Identify patterns among your Twitter followers. Schedule your tweets for your optimal days and times. >Don't overlook weekends. Some Twitter users see higher engagement over the weekend. But the only way to know is to test and monitor your results. 26. Bridge Twitter with other media. Create a dynamic experience for your Twitter audience by including different types of media, such as images and videos. Here are some tools you can use:
Twitter is a very passive media, but great to build awareness and start conversations. I recommend bridging to more assertive media like email, Chatter, LinkedIn, phone conversations, and live meetings. Live meetings are the most assertive, and work great at common events like Trade Shows, etc. Use Twitter to bridge to more assertive media as soon as you can. 27. Retweet great content. When you see something worth sharing in your stream, retweet it. This means that you are sharing somebody else's Twitter content with your own followers. Retweeting somebody else's content accomplishes two things:
Retweeting is simple. Here's how: Click the Retweet button on any tweet. This will publish the original tweet in your followers' streams. The tweet will appear exactly as it did when it was first tweeted, meaning it will appear to come from the person who originally tweeted it. A message will appear at the bottom of the tweet telling people that you retweeted it. Retweet the old-fashioned way. When viewing a tweet, click Reply. Copy and paste the original message into your tweet box. Place the letters RT in front of the original tweeter's Twitter handle, or @ sign. Click Tweet. The post will be published in your followers' streams as if it came from you. Many users prefer this method of retweeting because it's better for building your own brand. 28. Send direct tweets as a great form of communication. Direct tweets are one-to-one messages as opposed to one-to-many. So, these tweets are more personal by nature. Use direct tweets to build strong relationships and to communicate important messages. There are two types of direct tweets: At-replies: Send an at-reply to another Twitter user by hitting the Reply button on any tweet. Type your message into the box that pops up and click Tweet. Your at-reply will show up in this person's Interactions stream, which means it is more likely to be seen than a regular tweet. Just remember, your at-reply will also be visible to the public as part of your general Twitter stream. Direct messages: If you don't want anybody but the intended recipient to see your tweet, use a direct message. Click on the gray gear icon at the top of your Twitter profile. Select Direct Messages and create a new message. Once you submit it, it will appear in the recipient's inbox. 29. Use great #hashtags. Hashtags categorize your tweets, which makes it easier for others interested in your topic to find them. Turn the keywords you want to be known for into your hashtags. Create a hashtag by placing the # symbol in front of your keywords. For example, #insidesales, #sales and #salesdata are popular hashtags in the sales space. Remember the rule though: divert a river, don't dig a well. Find existing hashtags with lots of traffic by searching for them using the Search Bar at the top of your profile. View a list of related tweets by clicking on a hashtag inside a tweet. Make a hashtag for every event and presentation you do. #salessummit was our hashtag for our big Virtual Sales Summit. It already had lots of existing traffic (divert a river.) Put your hashtag right at the bottom of every slide in your PowerPoint to make it easy for people to see it and tweet while you are presenting. 30. Leverage your tweets in Facebook, LinkedIn and blogs. Share your Twitter content with your audience on other networks by re-posting your tweets on Facebook and LinkedIn, when appropriate. You also can embed a tweet into your blog or website. Click on the date in the upper-right-hand corner of a tweet. Then click More and select Embed Tweet. Copy the code and add it to your blog or website. SEE IF IT'S WORKING 31. Check where you stand on social media tools, like Klout.com, Peerindex.com, Kred.com, Wefollow.com. Your influence on social media matters. The higher your score is, the more influential and relevant you are to others in the social media realm. One of the most popular tools is Klout. Quickly set up an account on Klout to see your score from 1 to 100. Use these Twitter tips to help you build your business.
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| Is using social media damaging your health? Posted: 24 Mar 2014 08:57 AM PDT
Social media has become ingrained in our daily lives. The addictive quality of the communication medium is well-recognised. But could this obsession with the likes of Twitter, Pinterest, Facebook and Instagram actually be affecting our health? Fix.com have gathered together some stats on the subject and published them as an infographic. It reveals how social media affects our mental and physical well-being. Whether this is a positive or a negative is open to debate. But one thing is true. The more time we spend on social media, the less time we have to exercise. The infographic suggests spending 30% less time on social media will free up 7 hours a week for keeping fit. So it could be argued that social media really is damaging our health. I’ve picked out a few key takeaways, with a link if you want to tweet them:
So what’s the solution?Could the answer be Google Glass? Go for a jog and review your social media at the same time? Just be careful to avoid any lamp posts!
Seriously though, with the growth in wearable technology, avoiding our regular daily activities to make time for social media could soon be a thing of the past. Tweeting at the gym may well be the future and this debate whether social media damages your physical health will be irrelevant. Mental health is another matter. Here’s the infographic, and let me know what you think in the comments below:
The post Is using social media damaging your health? appeared first on Muddywall. The post Is using social media damaging your health? appeared first on Make Money Online With Twitter Marketing. This posting includes an audio/video/photo media file: Download Now |
Below you will find some Twitter accounts and lists related to different people on Twitter who are involved in the #JobSearch niche.
I've been working with a client of to build their presence of twitter. They had a brand new twitter account set up and had a few strategies that really worked out well for them. In two weeks time we've build up a small interest of people who are currently following them and their blog. So I want to share with you the strategies that worked.
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