lundi 24 mars 2014

TwitterToolsReviews

TwitterToolsReviews


4 Ways to Improve Your Facebook Ads

Posted: 24 Mar 2014 02:00 AM PDT

Kerry Butters

social media how toAre you advertising on Facebook?

Do you want to create better Facebook ads?

In this article you'll discover four things to help you build a more effective Facebook ad.

#1: Choose Color With Care

It's long been accepted that the psychological associations that come with color–and how we process what we see–affect the power of an advertisement.

Here's a quick guide to color:

color guide

Every color adds its characteristics to your ad.

The use of color can make all the difference in how potential customers first respond to your advertisement. Use the information about which colors cause which reactions to reinforce the message of your ad.

#2: Use Language That Reflects Your Brand

The limited lifespan and size constraints of social advertising mean that you don't get much room for a blurb. Keep your language punchy, short and authentic.

As you craft your message, think about connotations to avoid any misinterpretations. Don't rely on cliché phrases either. We've all heard the expressions 'feather-light' and 'whiter-than-white' too many times for them to have much impact.

Sole Society's news feed ad is a great illustration of how short sentences can have an instant impact.

sole society ad

The language in this ad immediately appeals to people looking for women's shoes.

Keep the language simple and make sure your message can be understood at a glance.

#3: Create Impact With Images

The image you can use in a Facebook ad is dictated by the size of the ad you build. The larger dimensions of Facebook news feed ads make it easy to choose images. However, ads that appear at the side are much smaller, so you need to make a careful selection.

facebook sidebar ad

Here are some ads that appear in the Facebook sidebar.

The image in the Marks & Spencer ad above works well because it's recognizable even though it's small.

The blue tones in both the image and text allow for a feeling of luxury, while the use of red stimulates a passion for food and white creates a sense of calm.

The overall message encourages the user to act by appealing to the desire to enjoy good food and a stress-free holiday.

The web is a visual place, which makes images doubly important. Think carefully about what the image you choose says. Does it help convey the message you want to communicate?

#4: Target Effectively

Newcomers to social advertising often make the mistake of targeting as wide an audience as possible. However, this approach is unlikely to have a measurable impact. Think of the reach of "a drop of water in the ocean." Would that drop find a specific fish by any of the following?

  • Location
  • Age
  • Interests
  • Connections

To create a targeted Facebook ad, first choose your type of advertisement.

facebook ad types

Facebook lets you build an ad that will achieve specific results.

In this example, I chose Clicks to Website.

After making the selection, you have the option to use an image that Facebook picks up or upload one of your own. Add your headline and blurb. Now, scroll down to the audience section. This is where you make your targeting decisions.

facebook audience

Target your ad to reach a specific audience.

Choose in which countries you want your ad to appear. If you're located in the US and sell beauty products online but are really just a small business, then target as locally as possible.

When you define the age and gender you want to reach, don't automatically exclude teens. They could be your biggest buyers.

Now, use what you already know about your existing customers to target interests, but keep it reasonably tight.

facebook targeting

Your targeting can be very specific.

You can also target by relationship status, language and workplace.

Targeting is about using what you know about your customer demographics to ensure your ads are served to the right audience. Who's buying from you? Why? What's their budget and why are they attracted to your product? Who are your competitors and what demographic are they targeting?

Use the answers to these questions to target delivery of your Facebook ads for advertising success.

Bringing It All Together

Social advertising can be an extremely effective part of your marketing strategy. The key is to combine color, language and imagery to deliver a single, clear message to targeted recipients.

If you have more than one message or target demographic, don't create one ad. Create an ad to fill each need.

Use the tips in this article to create clear Facebook ad messaging that appeals to your audience.

What do you think? Which of these components are the most important? What tips for building successful Facebook ads can you share? Give us your thoughts and opinions in the comments below.

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The post 4 Ways to Improve Your Facebook Ads appeared first on Make Money Online With Twitter Marketing.

How to Know if Your Social Media Activities Are Working

Posted: 23 Mar 2014 07:55 PM PDT

Mike Bal

social media how toDo you know if your social media strategy is working?

Are you looking for an easier way to track your social activities?

In this article I'll show you how to find the most valuable social data and actionable insights.

The result, improve your social media strategy on Facebook, Twitter and Pinterest.

Finding the Needles in the Haystack

As marketers, we're on a mission to track and measure our efforts and their success.

We collect information on almost everything you can think of, from purchase history and demographics to psychographic data and everything in between.

The abundance of data has opened up a complicated web of options.

It's important to know how to find the useful data that helps us make strategic decisions.

The following three tips will help you focus on what matters.

#1: Review the Posts Tab on Facebook Insights

Facebook has given marketers access to a ton of useful information with their Page Insights. Most people use this data to measure their success. We're going to look at how to use it to refine your strategy.

Timing Your Posts

Start by going to your Facebook page and clicking on See Insights in the navigation bar at the top of the admin panel.

facebook-admin-insights

Facebook Insights are found in the admin panel of your page.

This takes you to the Overview page by default. Click on the Posts option in the Insights navigation bar. This will open up the When Your Fans Are Online insights.

facebook-insights-post-tab

This graph breaks down your fans' Facebook usage by day and time.

This information is updated weekly and is great to use for adjusting your publishing schedule. Make sure you're posting within 30 minutes of your users' peak activity times. I recommend you test slightly prior to those times so that the post already has some engagement before the majority of your fans are online.

The next step is something a lot of people miss. Look at the vertical bars over each day of the week.

facebook-insights-daily-activity

Use this section to find out which days of the week your fans are most active on.

Every audience has different habits. Sometimes one day of the week offers a 50-100% larger audience. These are opportunities you don't want to overlook.

If you have days that stand out, plan on publishing important posts around them.

Next, check for the most active times for each day. The Post Insights page shows you the current day by default. Compare it to other days of the week by scrolling over them to see a line comparison of user activity.

There may be no big difference in activity times, but it always pays to check. I've had extremely successful posts come from opportunities I discovered by checking this data.

facebook-insights-daily-audience-comparision

Compare the activity times for each day to find hidden engagement opportunities.

Now that you've got the timing down, let's move on to your post formats.

Tracking Format Preferences

Over the past few years, there's been a shift toward more visual content. Facebook fans were ignoring most link posts and going right for image or video posts, so many social media managers responded by focusing more on entertaining visual content to keep engagement up.

To combat the high amount of low-value visual content being published and push more valuable news feed content, Facebook now previews larger images for link posts. This has helped boost engagement for link posts while making it easier for managers to drive more traffic from the network to their websites and blogs.

While the new format levels the playing field for all post types, it's extremely important to base your strategy on what your fans prefer.

In the Posts section of your Insights dashboard, next to When Your Fans Are Online, click on Post Types.

facebook-post-types-insights

Insights shows you which types of posts generate the most engagement.

You'll see a simple bar graph that shows you the average engagement for the different post types you've published on your page.

Just because one post type receives the highest amount of engagement doesn't mean it's the only post type you should be publishing. You should constantly test new tactics.

If you want to switch up your publishing style, test different post types and use this information to set a temporary post type mix.

This first section is pretty straightforward, but when you scroll down you see a chart of all of your recent page posts. Something a lot of people miss is the ability to sort all of these posts by the different metrics.

Facebook posts by reach

You an search your Facebook Insights to find out which posts had the most reach.

Depending on how social media works in your overall digital marketing strategy, you will want to look at different information; post reach versus post engagement, for example.

Sort your posts to reveal connections you may have missed. By going through your top-performing posts in the page's entire history (relative to your strategy and KPIs), you can start to identify some qualitative factors you might not have thought about before.

Here's a list of what to look for:

  • Post content. Is there a visual or contextual theme that has consistently performed well over time? Maybe your fans have a soft spot for Star Wars references.
  • Post copy. Are there sentence structures that consistently outperform others? Copy length, personality nuances and literary devices can be a factor.
  • Visual themes. Is there something consistent in the imagery you've been using? Bright colors, 3D styling or photography might outperform illustration.

Use the information you gather from the Posts tab to serve up the content your fans want when they're most likely to see it.

Use these tips to refine your Facebook strategy.

#2: Use Twitter Tools to Expand Reach

Although Twitter doesn't directly offer insights, there are a couple of third-party tools I recommend checking out for different reasons.

Finding Influencers With TweetReach

While the breakdown TweetReach gives you for the estimated reach, exposure and impressions of your last 50 tweets is great for reporting, it's nothing to act on strategically. The most valuable information here is the Contributors section.

The Contributors section shows you all of the users who contributed most to your reach during the last 50-tweet period.

competitor-tweet-reach

Use TweetReach to easily identify people who broaden your reach.

Add these users to a Twitter list and monitor that list using a dashboard like TweetDeck. This helps remind you to reengage them on a regular basis. As this list grows and you increase your engagement with these users, you'll see your engagement, reach and influence grow exponentially.

Ranking Engaging Tweets With Buffer

The new business accounts from Buffer let you sort your tweets/posts by the amount of engagement they receive (much like the Facebook Posts Insights above).

This gives you the same opportunity to scan through your top-performing tweets and break down all of the commonalities you may have missed.

I recommend going through at least your 50 top tweets to look for these things:

  • Tweet content. Are links, videos or images more popular?
  • Tweet structure. Where's the link placed? Did you use hashtags?
  • Tweet copy. What literary devices, personality nuances, etc., did you use?
  • Twitter elements. How do you use mentions and hashtags?

Once you find some common themes, test their validity by sending out new tweets using the successful elements you discovered. Be sure to test one variable at a time to limit the assumptions you're making.

Revealing Follower Activity With Followerwonk

The next tool I've recently grown fond of is Followerwonk. Use their Analyze Followers feature to discover the best times to send out your tweets.

Enter your Twitter username, and in the drop-down menu, be sure to change the option from Analyze Users They Follow to Analyze Their Followers. In just a few seconds, you see an hourly breakdown of your followers' activity.

Note: As an added bonus, it's easy to sync Followerwonk's data with your Buffer schedule. Just click the orange button.

followerwonk-tweet-times

This bar graph instantly shows you how many of your followers are on Twitter during any hour of the day.

Use these three Twitter tools to build strategic relationships with influencers, optimize your updates and tweet according to when your followers are online, all of which will extend your overall reach.

#3: Optimize Your Pinterest Activity

Not that long ago, Pinterest rolled out a native analytics platform that focuses on the relationship between your website and Pinterest. While the data is useful and worth monitoring, it doesn't really offer insights that can impact your strategy on the network itself.

PinReach, which was recently purchased by Tailwind, has a free version that offers a lot of value when it comes to delivering useful data.

Analyzing Pin Engagement 

Use the Pin Inspector feature to review your last 50 pins. Go through the same process you did with Facebook and Twitter to find the top-performing pins and uncover any consistent themes or styles you can identify in them.

pin-inspector

Use PinReach to research the pins that get the most engagement.

Tracking Category Engagement

The Category Heatmap section shows a viral heatmap and an engagement heatmap. Both of these charts provide a strong visual breakdown of where you're pinning versus where you receive the most engagement. Use this information to help you decide which categories you should focus your attention on and which aren't worth your time.

Whatever you do, don't pin content to those categories that aren't producing relevant results. Instead, get creative with the content you're producing and tie it to a category or theme that's doing well. As always, test everything before making it a regular part of your strategy.

virality-heat-map

It's easy to see which categories get the most play with the Category Heatmap on PinReach.

Over to You

Data measurement is a broad subject and I didn't delve into insights for all of the social networks you may be using.

To get better at Instagram, check out Nitrogr.am. Here's what you need to know about insights for LinkedIn company pages. For Google+, read this article.

Meanwhile, use the tools and tips from this article to help you refine your strategic approach to Facebook, Twitter and Pinterest.

What do you think? Where do you find useful data to help you improve your social media marketing? If you have anything you'd like to add or any recommendations for other platforms, please leave them in the comments.

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The post How to Know if Your Social Media Activities Are Working appeared first on Make Money Online With Twitter Marketing.

find a job with twitter

Posted: 23 Mar 2014 07:20 PM PDT

how-to-find-a-job-with-twitter

Opportunities to find a job are everywhere on Twitter.  Getting these jobs takes some different tactics than traditionally.  Resume’s are becoming less important as the importance of a solid social media community continues to increase.

In this article I cover 10 tips that will help you find a job with Twitter by identifying more job opportunities and positioning yourself as the best person for the job.

1. Start a #HireMe Campaign

Let your followers know you are on the hunt for a new job.

Make sure your LinkedIn profile is up to date and send a tweet sharing your profile link.

Tweet valuable resources and do your best to help your audience out.  You can help people in your Twitter network by sharing their content, recommending them, and helping them build buzz about content they are sharing.

If you have helped others they will feel inclined to reciprocate the helpfulness, so when they see that you are on a #jobhunt they will be more likely to help you out if they can.

2. Use Job Hunting #Hashtagsjob-hunting

Send a tweet asking if anyone knows about new opportunities in your niche.

You can use #hashtags to let people know you are doing a #jobsearch.

Job Listings:

You can find general job advice and lots of listings through hashtags like #jobs, #recruiting, #jobadvice, #jobposting, #jobhunt and #jobsearch.

To narrow it down seek out more specific hashtags, such as or #prjobs or #salesjobs.

Job-Related and Industry Chats:

Getting involved with industry chats is a way to show your industry in a particular field and represent yourself as a knowledgeable person.

Also, if your search isn’t going so well, get involved in job-related chats, such as #jobhuntchat, #careerchat, and #hirefriday for friendly advice.

3. Build a Strong Network

A lot of successful Twitter job stories actually end with the punchline, “I wasn’t even looking for a job.”

The stronger your network is the more of a reason there is for employers to hire you, if you are willing to tweet on behalf of your employer.

4. Connect with Recruiters

Using the Twitter Marketing software TweetAdder I did a search for any Twitter accounts with the keyword “recruiter” in their bio.

The search returned: 5425 people with the word “recruiter” in their bio.

tweeradder-bio-search

A bio search is not the only way to use TweetAdder to build connections, you can also follow all people on Twitter list, or people who have recently tweeted a keyword or phrase you want to target.

To discover how to use TweetAdder for maximum effect check out this TweetAdder networking success guide.

5. Optimize Your Bio

Include a link to an online CV or resume in your bio.

Make it clear that you are seeking employment and taking action to find a job.  Let people know about the kind of position you are looking for.

Ask your audience to share your profile with potential employers and make it easy for people to contact you for more information.

Get your followers to connect with you on LinkedIn and take the time to create a complete LinkedIn profile.

6. Position Yourself as an Expert

Be a thought leader.

Speak your mind and back up your thoughts with facts.

Spark discussion with people who have large followings.

Insightful quotes and quality content are two tried and tested content marketing strategies that work very well for gaining recognition as an expert in your niche.

Having more followers also creates the perception of expertise.  If you want more Twitter followers I recommend you check out these 50 innovative tips and the service Grow My Twitter Network.

 

getmoretwitterfollowers-logo

 

7. Use a Twitter Job Search Engine

TwitJobSearch is one search engine for finding jobs on Twitter.  Below you can see what it looks like.

twit-job-search

Tweetmyjobs is another Twitter job search engine.  This jobs search engine seems more enhanced than TwitJobSearch but requires that you sign up for a free account before they deliver any search results.

tweet-my-jobs

If these two tools do not give you what you are looking for a great place to look is Twitter’s advanced search engine.  The nice thing about Twitter’s search engine is it makes it easy to search all tweets and focus in on the tweets that matter the most to you.

 twitter-advanced-search

8. Start a Blog

If you own a successful blog this will be a clear indicator to any employer that you are a capable content marketer who could help create similar success for a prospective employer.

Having a blog also places you in the position of the expert and enables you to develop your voice while building trust with your audience as you deliver value.

blog-earth

9. Follow Job Search Lists & Accounts

The Twitter account @JobHuntOrg created a Twitter list with 180 members that all tweet about new job opportunities!  Here is the link: https://twitter.com/JobHuntOrg/job-listings/

Another interesting list comes from @betterjobsearch and he describes the list as “Specialists in reporting, consulting and for job seekers, listings, job fairs.”  This Twitter list has 476 members.  Here’s the link: https://twitter.com/betterjobsearch/job-guru-career-work

find-a-job-with-twitter

Twitter Accounts That Post Job Openings

job-openingsBelow you will find some Twitter accounts and lists related to different people on Twitter who are involved in the #JobSearch niche.

#JobOpening is another hashtag worth researching.

By company

@attjobs – Jobs at AT&T
@mtvnetworksjobs - Jobs at MTV
@TRCareers – Jobs from Thomson Reuters

By field

@alldevjobs - Developer jobs
@ArtDirectorJobs – Art director jobs
@cwjobs - Copywriter jobs
@jobsinhiphop – Jobs in Hip-Hop
@journalism_jobs - Jobs in journalism
@juicyjobs – Green jobs
@libgig_jobs - Library Jobs
@mediabistrojobs - Media job listings from mediabistro.com
@medical_jobs - Medical jobs
@media_pros – Jobs for media professionals
@narmsjobs – Retail marketing jobs
@PRSAjobcenter – Jobs in public relations, communications and marketing
@reflectx - Physical Therapy jobs
@seojobs - SEO job listings
@socialmediajob - Jobs in social media
@travelmaxallied - Healthcare jobs
@travelnursejob - Jobs for traveling nurses
@usmusicjobs - US Music Jobs
@web_design_jobs - Web design and other graphics jobs

By job type

@findinternships – Internships and entry level jobs for college students
@freelance_jobs – Freelance jobs
@heatherhuhman – Entry level jobs and internships

By region

@MyBristolJobs – Job listings from mybristoljobs.co.uk
@chicagowebjobs – Web-related jobs in Chicago
@ChicagoTechJobs – Technology jobs in the greater Chicago area
@ITJobsLondon – IT jobs in London
@ITJobsSydney – IT jobs in Sydney, Australia
@JobsBoston - Jobs in the greater Boston area
@jobshawaii – Jobs in Hawaii
@NewYorkTechJobs – Technology jobs in the greater New York area
@PDXJobs – Jobs in Portland, Oregon
@sdjobs - San Diego technology jobs
@sfmobilejobs – Mobile Web and Digital Media jobs in Silicon Valley
@mtltweetjobs - PR/marketing/social media/tech jobs in Montreal
@TopJobsInLondon - Top jobs in London, UK
@web20jobs - UK-based web 2.0 jobs

General

@betterjobsearch
@SparkHire
@ResumeInterview
@CareerHelper
@linkedIn
@Glassdoor
@JobAngels – Helping the unemployed find jobs
@indeed - One search. All jobs.
@jobshouts – General job postings
@simplyhired - Job search site
@StartUpHire – Jobs at VC backed companies
@twithire - Job board service

10. Take the Conversation Offline

Once you have established a connection with a recruiter or employer who has a job offer you are interested in the next step is to take your conversation to the next level with a call.

Connect on Skype or get a phone number and set up a phone interview.  Often there are multiple interviews but sometimes if the interview goes well enough that might be all you need to get the job!

Keep calm when your interview is on

According to Scott Rosenfield of Men’s Health “when it comes down to two equal candidates, employers hire the guy they'd be more likely to hang out with.”

So don’t take yourself too seriously.

Keep a calm and friendly attitude in your interview and it will pay off if you are up against uptight competition.

Feedback

Have you ever gotten a job opportunity because of Twitter?

Leave a comment and let us know how Twitter has helped you with your #JobSearch.

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The post find a job with twitter appeared first on Make Money Online With Twitter Marketing.

twitter networking success guide

Posted: 23 Mar 2014 06:49 PM PDT

twitter-networking-guide

HOW TO: Network for Maximum Success on Twitter with Twitter Marketing Software

I have used hundreds of Twitter Tools and TweetAdder is by far the most powerful marketing software I have encountered!

For that reason I have developed this guide to explain how different features make TweetAdder powerful, and how to use these powerful features for the maximum effect.

If you want to see a video that explains some of the core network building features of TweetAdder check out my TweetAdder video review.

tweetadder-3-download

For a comprehensive look at the most powerful features of this marketing software then give this guide a read.

Overview Screen

tweetadder-account-overview

The overview screen allows you to monitor the status and activities of all of your account from one convenient table.

You can turn each account on or off by clicking on the account, and selecting the on/off button.  This is especially useful if you wish to pause updates to an account, or if you are managing an account from a different computer.

The user icons on the far left show which accounts are logged in, and which ones are logged off or turned off.

To open a user to manage, you can either double click on the row, or select a row and click the "Open User" button.

TweetAdder Functions

tweetadder-sidebar

The TweetAdder sidebar is broken down into six components, five are shown to the left because they are the only five that really matter.

Search Users to Follow is the menu where you can find users to follow based on several different criteria.

As you use the different features for searching for users within this menu you build out a "To Follow List" which you can then get TweetAdder to slowly crawl through and follow the users that are on it.

The most powerful methods for finding users to connect with are listed below in order of most powerful to least.

No matter which method of connection building you use try to manually screen the people you follow if possible so that you can pull out people who are inactive, or irrelevant to you.

Profile Data Search

This a very useful tool for finding more targeted followers.  I build most of my connections via Profile Data searches because I can narrow my search to people who have interests that are relevant enough to them that they list these keywords in their bio.

tweetadder-profile-data-bio-search

Following Everyone Followed by or Following of a User

tweetadder-follow-kevinrose-following

This is a really cool feature that adds all the followers of a particular user to your 'To Follow' list. You go and find a competitor in your niche and start following their followers in the hopes that they'll follow you back.

A powerful way to use this feature is to use people who are similar to you, but very selective about who they follow.  If you follow these people as well you initiate connections with people who are probably active (millions of Twitter users are inactive) and have a high likelihood of being influential.

kevin-rose-following

Tweet Search

This a very useful tool for searching through all of the tweets containing your search term and location (optional).

What people tweet and what they're actually interested in can be a little bit different, so keep that in mind when using this feature.

Twitter tries to put a stop to this sort of thing and will now only produce 20 results at a time, so if you want to use this efficiently you will need to turn automation on let TweetAdder work its in the background.

tweet-search-automation

Following Everyone on a Twitter List

Tweetadder makes it easy to follow everyone on a Twitter list.  Just enter the username and the list name.

follow-twitter-lists

Following Twitter Users

After you've found people you want to follow and added them to your To Follow list, you then have the option to follow people as and when you please, or you can turn on the the automation and the program will automatically follow people for you.

Then all you have to do is to turn on the automation and leave it running on your computer and your job is done.

This sort of automation is not allowed by Twitter so Tweet Adder sets delays between each follow so that Twitter can't detect the automation.

You also have the option to limit the amount of users you follow each day and this is especially important when you get to 2000 followers as Twitter starts to put a stop to excessive following that's often used in Twitter marketing. Until you get to 2,000 followers Twitter will stop you from following more that 2k people, so at this point manual network building with tools like Manage Twitter will help to speed things along.

Once you break through the 2k threshold Twitter caps the number of people you can follow in a day at 1,000 people.

tweetadder-follow-users

Unfollowing Twitter Users

I don't use this feature of TweetAdder, although it is a smart option for anyone who wants to automate Twitter connection building.

I prefer to invest some time every day and use the Twitter Tool Manage Twitter because it offers more options for sorting those people who are not following me so that I can unfollow the most inactive people first.

Here is what the unfollow Twitter users screen looks like:

unfollow-users

Thank You Messages

Using this function allows you to automatically interact with your followers as soon as they follow you back, and this can be a powerful way to get onto the radar of new people in your network.

Many people abuse this feature, and for that reason I rarely check my dms.  I recommend that you avoid their mistakes and don't start off on the wrong foot by sending a shameless self-promoting message and link.

The right way to use this feature is by sending a message that introduces yourself and thanks them for connecting.

tweetadder-thank-you-dm

RSS Feed

Although I don't use this feature because I like to tweet everything manually I recognize its power for automating a stream of tweets to an account that you want to manage automatically.

If you are pressed for time to Tweet this tool could be a serious time saver.

rss-tweets

Video Demo

I have also developed a video review of TweetAdder that you might find useful.

You need to download and use TweetAdder to really appreciate it.  Luckily, you can download TweetAdder and test drive it for free.

Then, if you are interested in purchasing TweetAdder, and you buy it through my link:

http://twittertoolsreviews.pusku.com/go/tweetadder

I will send you a Twitter Tools Book Gold Edition bonus package, worth $198!

This package includes:

  • A copy of The Twitter Tools Book (140 pages)
  • A copy of The Twitter Tools Audio Book (17 .Mp3′s)
  • A copy of The Twitter Follower Formula (.pdf Report)
  • A copy of The Twitter Tools for Business (.pdf Report)
  • A copy of How to: Make Money with Twitter (.pdf Report)

  • Lifetime access to The Twitter Tools Book Membership site

Conculsion

As you can undoubtedly tell by this guide TweetAdder is a very powerful network building tool that you should start using asap to build your online brand.

Let me know what you think of TweetAdder and this guide in the comments below!

Tweet Adder Review, Bonus & Coupon

 

 

 

, , , , ,

 

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Twitter Promotion: How to Encourage Others to Promote for You

Posted: 23 Mar 2014 06:09 PM PDT

Michael Stelzner

Do you use social media to promote your product, service or events?

Are you wondering how you can use Twitter to help get more visibility and sales?

To learn how Twitter can be used to encourage others to promote for you, this episode of the Social Media Marketing podcast gives you insight into the subject.

More About This Show

Social Media Marketing Podcast w/ Michael Stelzner

The Social Media Marketing podcast is a show from Social Media Examiner.

It's designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, you'll discover five different ways you can use Twitter to promote what you have to offer.

Share your feedback, read the show notes and get the links mentioned in this episode below!

Listen Now

You can also subscribe via iTunes, RSS, Stitcher, SoundCloud or Blackberry.

Here are some of the things you'll discover in this show:

Twitter Promotion

Why Twitter promotion?

I believe that Twitter is the most frictionless form of social media communication. You can also create an enormous amount of buzz on Twitter.

Here are five techniques to help you promote and boost excitement around what you have to offer.

#1: Include a Customized Tweet Button on Every Single Page of Your Product

When you have several pages on your product, service or event site, it's important to have the same tweet on every single page.

The first thing you need to do is create a custom Twitter share button. The button options available are Share a Link, Follow, Hashtag and Mention. You want to choose the Share a Link button.

The next step is to click on the option to include a different URL, rather than the Use the Page URL option. In this particular case, you'll use the home page of your product, service or event. So when someone clicks on that tweet button to share on Twitter, they'll be directed back to one central place, which is your home page.

share url

Create a custom Twitter share button.

The next option is Tweet Text. This is where you can write in your own custom tweet. Also make sure you check the Show Count option, because it will display the total number of tweets.

You'll hear why it's important to show the number of tweets on your sales page, and the advantages to the Via and Recommend Twitter ID options.

The last step is to add a hashtag. When you visit our event page for Social Media Marketing World, you'll notice that once you click on the tweet button, not only does it have our customized tweet, but it also includes the URL for the home page and the hashtag for the event.

tweet smmw home page

Always include the hashtag in the customized tweet.

Once you have created your custom tweet, it'll give you a little piece of code that you can put in a sidebar widget if you're on WordPress, or embed the HTML where you want it. The good news is that it works over and over again.

Here are a few tips on how to craft your tweet:

  • Write the tweet as if the user was writing it him- or herself.
  • Make sure it's not overly promotional.
  • Craft it in a way that it's easy to read.
  • Include a hashtag.

Listen to the show to discover the types of phrases you should use in your custom tweet.

#2: Embed a Twitter Widget on Every Page That You Use to Promote

When you visit the event page for Social Media Marketing World, you'll see the widget below. On the event page it's live.

You can see the hashtag at the top, and underneath are the tweets relating to the event. The reason that they're all in one place is because of the hashtag.

twitter smmw widget

Embed the same Twitter widget on each of your promotional pages.

As you scroll through the tweets, you'll see the people who have clicked on the custom tweet, plus those who are talking about the event in general.

You'll hear why the value proposition in something like this on your sales page is huge, and the reason why I decided to have it on every single page at Social Media Examiner.

To create a Twitter widget, you first need to log into Twitter and then visit here. Next, click on Create New and then Search. You will see that it asks for Search Query. This is where you want to add the hashtag.

search widget

A Twitter widget is a great way for people to share their excitement about your promotion.

I would advise you to check the box that says Only Show Top Tweets. This is really important. Otherwise you'll see every single retweet. Another box you should definitely check is the Safe Search Mode. This excludes all the profanity and sensitive content.

The next step is to choose the Height and the Theme. You'll find out what height I chose for our widget, and why I selected Opt Out of Tailoring.

Now you have a piece of code that you can embed into a widget in WordPress or into your blog.

Listen to the show to discover why combining #1 and #2 is extremely powerful.

#3: Create a Transactional Tweet

Once you have the Twitter widget in place, the next step I want to show you is what I call the transactional tweet.

The objective of this type of tweet is to get someone who has just purchased, registered or signed up to share their excitement about the transaction.

In our particular case, once attendees have purchased a ticket, they are sent to a special page where there is a section in bold that says, "Tweet your excitement!"

thank you page smmw

Offer attendees an opportunity to share their excitement about purchasing a ticket for your event.

Once they click on this link, a tweet pops up in Twitter that says the person is attending Social Media Marketing World. The rest of it is very similar to the customized tweet.

People are so excited when they make a purchase decision. Every single day, a ton of people are tweeting out that they are attending our event. It creates an enormous amount of buzz.

Here are a few tips on how to create a transactional tweet:

  • Use a service like ClicktoTweet and log in with Twitter.
  • Craft the tweet.
  • Include a link back to the main sales page.
  • Add the hashtag.
  • Check Click Stats if you want to track statistics.
  • Copy the URL and paste under your browser. It creates the tweet for you. You can also embed it in your code.

The end result is that you now have a transactional tweet. So when someone has made a purchase, he or she can click on the tweet and let everyone know. The magic happens because you've got the hashtag, which will show up inside of your Twitter widget.

Listen to the show to hear what type of wording you need to use in the transactional tweet.

#4: Create Shout-Out Tweets

I recently started to experiment with shout-out tweets. The objective is to get people to engage with other people using some of the techniques in this article.

One of the options you can offer to people who have purchased a ticket for an event is the ability to tweet their favorite presenters. The buzz and excitement that this creates are unbelievable.

This type of tweet is very easy to create. You go to ClicktoTweet to craft a tweet. For this to be a promotional tweet, it's very important to put a word in front of the Twitter user ID such as "Hi" or "Hey." This will then be seen publicly in that person's Twitter feed. Also remember to include the hashtag.

presenter tweet

Make it a promotional tweet by adding a word in front of the Twitter user ID.

Once you have the simple URL, you can start to hot link it.

It's another way to get promotion back to your sales page and aggregate all of those tweets into the Twitter widget.

Listen to the show to find out how it can be effective if you have a conference or event to promote.

#5: Pre-craft Tweets

If you only have time to do one of these steps, then this is the one you should focus on.

The objective with pre-crafted tweets is to get important people to share the content for you, and it'll also make it easy for you to schedule on your own Twitter account. You need to provide everything so a person can just copy and paste into Twitter. This comes back to frictionless marketing.

You'll hear how you can easily use this type of tweet for presenters to share on Twitter and why it's a no-brainer for affiliates.

tweet updates for smmw

On our promo page, we have provided tweets for our affiliates.

The use of pre-crafted tweets gets you one step closer to people promoting for you.

I hope this has given you a lot of insight into how we promote our events at Social Media Examiner, and that you try these techniques for your product, service or event.

Listen to the show to hear another way you can use pre-crafted tweets so your customers can help spread the word.

Discovery of the Week

When you are involved in a Twitter chat, it's important that it's near enough to real time because of how intense these chats can become.

I recently discovered a new web-based app called tchat.io. It has a very simple interface.

First you type in your hashtag. You can sign in with Twitter if you want. This allows you to tweet from within the app and it will automatically add the hashtag to all of your tweets.

tchat io

You can tweet from within the app.

This means that all of the tweets are aggregated around that particular hashtag. One of the cool things that I like about the app is that it allows you to mute retweets.

This app is close to real time and as the tweets appear, you can click on the one in question, then hit reply, quote it, favorite it or retweet it. It has all the basic functionality you would expect of any good hashtag-based Twitter chat client.

So if you are involved with Twitter chats, I strongly recommend that you check it out.

Call in and leave your social media–related questions for us and we may include them in a future show.

Listen to the show to learn more and let us know how this works for you.

Other Show Mentions

This week's podcast is sponsored by Social Media Marketing World.

SMMW logoSocial Media Marketing World 2014 is our physical mega-conference, which is set to return to San Diego, California on March 26, 27 and 28.

We are so excited about this conference. If you look at our hashtag #smmw14, you'll see all of the people who are excited about attending this conference.

The conference features more than 80 sessions in four major tracks: social tactics, social strategy, community management and content marketing.

Some of the people who will be talking about Twitter include:

  • Laura Fitton—Twitter Marketing and What the World's Most Effective Businesses Are Doing
  • Kim Garst—How to Use Twitter to Grow Your Brand, Your Leads and Your Sales
  • Pam Moore (joined by experts from IBM and Tyson Foods)—How Big Brands Create Engaging Twitter Conversations
  • Syed Balkhi—How to Use Twitter as an Idea Factory That Fuels Your Blog Content

We've got an unbelievable amount of content and networking opportunities. I hope you check it out.

Key takeaways mentioned in this episode:

Ways to subscribe to the Social Media Marketing podcast:

What do you think? What are your thoughts on using Twitter for promoting a product, service or event? Please leave your comments below.

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The post Twitter Promotion: How to Encourage Others to Promote for You appeared first on Make Money Online With Twitter Marketing.

Build a #Powerful #Twitter #Network

Posted: 23 Mar 2014 05:22 PM PDT

Quinny Robbins

build-a-powerful-twitter-network

Having a million followers means nothing if none of them pay attention to you.

The more responsive you can make your Twitter list the more valuable it will be for you to spread your tweets.

With a responsive Twitter list you can get many more retweets, and you will develop an audience that is more likely to engage and interact with your content.

A more responsive audience means that your content will get more shares, and more comments, and achieving your online goals will become easier overall.

If you want a more responsive Twitter list the following 10 tips will help you achieve that goal:

1. List People Often

A "follow" does not have the significance it once used to.  For people who have thousands of followers a single new follower may or may not be important, especially since there are many marketers who use Twitter Marketing Software to auto-follow people.

Twitter lists, on the other hand, are usually hand picked by people.  People are more likely to pay attention if you list them.

If you want to make sure you get the attention of the person you are listing tell them you added them to one of your lists!

The more you list, the more the law or reciprocity will kick in and cause others to list you back.  List and be listed.

2. Tell your Facebook Friends about Twitter

On Facebook you can let your friends know that you are on Twitter in a variety of ways.  The more ways you tell your Facebook friends you are on Twitter, the better your odds are of getting them to follow you.

You can post a status update saying: Are you on Twitter?  If so post your user name below and let's connect there as well!  When I posted  status update like this it got huge response from my friends and helped me build deeper connections with my network.

Another way you can tell people you are on Twitter, without directly saying so, is to import your tweets using a Twitter application, like Selective Tweets.  Selective Tweets automatically imports tweets with the hashtag #fb.

Another thing I do on Facebook is include a link to my Twitter account in the "Websites" section of my info tab.

twitter-link-in-facebook-info-section

3. Connect with Your Existing Contacts

Using the Find Friends feature of Twitter you can quickly connect with your friends who are already on Twitter.

who-to-follow-on-twitter-import-contacts

As you can see from the image above there are about five different ways that you can find your friends on Twitter.

4. Follow Highly Targeted people

By following highly targeted people on Twitter you greatly increase the chance that they will follow you back.

One strategy I use to build highly relevant connections is to use TweetAdder to follow everyone on a Twitter list.

You can learn more about TweetAdder here, or check out my video review of TweetAdder.

5. Unfollow Unnecessary People

The more inactive and irrelevant people you can unfollow, the better.

Why follow people who have not tweeted in a month, or who use the default Twitter avatar?

The free tool Manage Twitter makes it easy to unfollow people who do not follow you and have not tweeted in 30 days or more, or taken the time to change their default profile picture.

6. Engage With Your List!

Getting people to follow you is really just the first the first step in connecting with them.  The real connections happens through conversation, and engagement.

Retweet your followers and reach out to them, and they will be more likely to do the same for you.

If you look at many of the Twitter Giants like @BrianSolis or @ChrisBrogan you will notice that many of their tweets are conversational, and this is why their networks are so powerful.

People are much more likely to pay attention to you if you pay attention to them.

7. Be a Trust Agent

I'm not saying don't have a business, I'm just saying it's going to work out best for you if you do not sell directly with your tweets.

Try to build trust with the people you interact with, and if you do this they will consider your products and services on their own.

8. Time Your Tweets for Maximum Responsebuffer-app

There is a cool Twitter Tool that I recently came across called buffer that simplifies this process.  When you add a tweet to your puffer it will automatically schedule at pre-determined time.

Buffer streamlines and simplifies tweeting, and you can have up to ten tweets in your buffer for free.

build-a-powerful-twitter-network

Having a million followers means nothing if none of them pay attention to you.

The more responsive you can make your Twitter list the more valuable it will be for you to spread your tweets.

With a responsive Twitter list you can get many more retweets, and you will develop an audience that is more likely to engage and interact with your content.

A more responsive audience means that your content will get more shares, and more comments, and achieving your online goals will become easier overall.

If you want a more responsive Twitter list the following 10 tips will help you achieve that goal:

1. List People Often

A "follow" does not have the significance it once used to.  For people who have thousands of followers a single new follower may or may not be important, especially since there are many marketers who use Twitter Marketing Software to auto-follow people.

Twitter lists, on the other hand, are usually hand picked by people.  People are more likely to pay attention if you list them.

If you want to make sure you get the attention of the person you are listing tell them you added them to one of your lists!

The more you list, the more the law or reciprocity will kick in and cause others to list you back.  List and be listed.

2. Tell your Facebook Friends about Twitter

On Facebook you can let your friends know that you are on Twitter in a variety of ways.  The more ways you tell your Facebook friends you are on Twitter, the better your odds are of getting them to follow you.

You can post a status update saying: Are you on Twitter?  If so post your user name below and let's connect there as well!  When I posted  status update like this it got huge response from my friends and helped me build deeper connections with my network.

Another way you can tell people you are on Twitter, without directly saying so, is to import your tweets using a Twitter application, like Selective Tweets.  Selective Tweets automatically imports tweets with the hashtag #fb.

Another thing I do on Facebook is include a link to my Twitter account in the "Websites" section of my info tab.

twitter-link-in-facebook-info-section

3. Connect with Your Existing Contacts

Using the Find Friends feature of Twitter you can quickly connect with your friends who are already on Twitter.

who-to-follow-on-twitter-import-contacts

As you can see from the image above there are about five different ways that you can find your friends on Twitter.

4. Follow Highly Targeted people

By following highly targeted people on Twitter you greatly increase the chance that they will follow you back.

One strategy I use to build highly relevant connections is to use TweetAdder to follow everyone on a Twitter list.

You can learn more about TweetAdder here, or check out my video review of TweetAdder.

5. Unfollow Unnecessary People

The more inactive and irrelevant people you can unfollow, the better.

Why follow people who have not tweeted in a month, or who use the default Twitter avatar?

The free tool Manage Twitter makes it easy to unfollow people who do not follow you and have not tweeted in 30 days or more, or taken the time to change their default profile picture.

6. Engage With Your List!

Getting people to follow you is really just the first the first step in connecting with them.  The real connections happens through conversation, and engagement.

Retweet your followers and reach out to them, and they will be more likely to do the same for you.

If you look at many of the Twitter Giants like @BrianSolis or @ChrisBrogan you will notice that many of their tweets are conversational, and this is why their networks are so powerful.

People are much more likely to pay attention to you if you pay attention to them.

7. Be a Trust Agent

I'm not saying don't have a business, I'm just saying it's going to work out best for you if you do not sell directly with your tweets.

Try to build trust with the people you interact with, and if you do this they will consider your products and services on their own.

8. Time Your Tweets for Maximum Responsebuffer-app

There is a cool Twitter Tool that I recently came across called buffer that simplifies this process.  When you add a tweet to your puffer it will automatically schedule at pre-determined time.

Buffer streamlines and simplifies tweeting, and you can have up to ten tweets in your buffer for free.

The post Build a #Powerful #Twitter #Network appeared first on Make Money Online With Twitter Marketing.

FastFollowerz #Gain #Twitter Followers #Fast

Posted: 23 Mar 2014 03:50 AM PDT

Quinny Robbins

Fast Followerz Review

Fast Followerz

Website: www.fastfollowerz.com
Location: United States
Company Age: 3 Years
Services: YouTube, Twitter, Facebook, Instagram
Methods: Social Media, High-Traffic Network, & Other
Price: $9.99 and up

Customer Ratings

Editors' Ratings

Reliable Service, Superb Customer Support and an unbeatable 100% Money-Back Guarantee.

FastFollowerz – Our Review in a nutshell

FF-Icon FastFollowerz (USA-based) was founded in 2011, and is considered a very well known Social Marketing company, with over 20,000 Customers and services for YouTube, Twitter, Facebook and Instagram.We're tried FastFollowerz's YouTube Views service for a few months now and overall, we've been very satisfied all across the board. Their services deliver quality YouTube views with multiple options and upgrades including High-Retention, YouTube Likes, Subscribers and Targeted Comments. Pricing is above average but they include a 100% Money-Back Guarantee, so you don't have to worry about getting ripped off. We found their Customer Support (email-based) to be very good and responsive compared to others providers (avg. response time: 5 hours). FastFollowerz is overall an excellent provider and we do recommend them.

 

The quality of FastFollowerz's YouTube service really depends on the options you choose. Unlike other top providers which provide High-Retention Views by default, FastFollowerz makes it an optional upgrade, which pushes the prices up 50%. We wouldn't recommend their normal views (the retention rate of which is usually under 10%) so the High-Retention upgrade is a must. With the High-Retention upgrade, the Retention Rate is about 65% to 80%, which is actually very good. Views as delivered at a steady pace so larger order tend to take longer to complete. FastFollowerz does not offer Targeted Views, unfortunately.

Devumi-Quality
Tip: If you use FastFollowerz for YouTube Views, always upgrade to High-Retention and choose to receive Likes and Comments. Videos usually won't receive a lot of natural likes or comments with their service, so it is important to add them.
Pricing and Discounts  
FastFollowerz makes their services and pricing pretty simple and straightforward. They offer nine (9) different plans, based on the number of views you want: from 1,000 to 1,000,000. Pricing is One-Time, you can order multiple times for the same video and they offer multiple payment methods, including Credit Card, PayPal, and 2CheckOut.

YouTube (High-Retention) Views Prices
1,000 Views – $15
5,000 Views – $25
10,000 Views – $40
50,000 Views – $150
100,000 Views – $269
250,000 Views – $399
500,000 Views – $749
1,000,000 Views – $1299
 What does it include?
✔ High-Retention Views (Selected)
✔ Optional Likes & Comments
✔ Superb Customer Support
✔ 100% Money-Back Guarantee


 

 

 

 

 

 

 

 

We contacted FastFollowerz Customer Support a few times and they were usually pretty quick to respond and addressed all of our questions and issues. They're not too transparent to their methods though.
 

Two (2) Types of Support:

Email Support (Recommended) – We found that email was the best way to contact with FastFollowerz sales and technical team for support, because it is much more organized, you can keep everything on record and their response time is usually within a couple of hours. They can also address more complicated issues or questions in detail through email.

Phone Support – Phone Support is offered (FastFollowerz Phone Number: 1-877-689-3386) but you may get the answering machine more than often.

 
FastFollowerz doesn't offer Live Chat and they are based on USA Eastern Time (which is important to keep in mind if you're outside of the U.S.)

Policy Highlights

Money-Back Guarantee – The Top of the Industry!
FastFollowerz offers a 100%, 30 Day Money-Back Guarantee on all of their services. We requested a refund twice in the past and they've always stood to their promise. We receive a full refund for the purchase price.
 
 
Anonymity & Discreteness – An Promising Privacy Policy
FastFollowerz claims to never share your information with third-parties without your consent and promises to delete all of your data after 30 days of inactivity.

 

"Fast Followerz is fully committed to providing a safe, secure, and private buying experience. We NEVER share any of your information with anyone, including third parties. Fast Followerz leads the industry in providing revolutionary safeguards in order to protect clients and their information. Furthermore, after 30 days of inactivity, Fast Followerz permanently deletes all client-related order information."

 

Conclusion 

FastFollowerz comes at our #2 best service provider for YouTube Views and Twitter Followers. We absolutely love their incredible customer support, quality service and the very positive user feedback we receive. Their service quality is excellent when ordered correctly. Unfortunately, they don't offer High-Retention Views by default and pricing is a little on the higher end. Nonetheless, their Money-Back Guarantee, Privacy Policy, and Customer Following proves they are an excellent company to do business with.

We would recommend FastFollowerz for most people looking to get more Twitter Followers, views on YouTube, or anything else …

 

The post FastFollowerz #Gain #Twitter Followers #Fast appeared first on Make Money Online With Twitter Marketing.

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