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- Becoming a Media Company: How to Turn Your Business Into a Platform
- 6 Creative Ways to Use Embedded Facebook Posts
- Top 10 Social Media Marketing Posts: This Year in Social Media
- 3 Mobile Tools to Improve Your Social Media Marketing
- How to Enhance Your LinkedIn Profile With Professional Portfolio
- Tweet Adder Review and Bonus
- How to Benefit from the LinkedIn Publishing Platform
- How to Use Facebook Website Custom Audiences
| Becoming a Media Company: How to Turn Your Business Into a Platform Posted: 19 Mar 2014 02:03 AM PDT By Michael Stelzner
Are you wondering how to reach out to a larger audience? To learn about how any business can become a media outlet, I interview Michael Brito for this episode of the Social Media Marketing podcast. More About This Show
The Social Media Marketing podcast is a show from Social Media Examiner. It's designed to help busy marketers and business owners discover what works with social media marketing. The show format is on-demand talk radio (also known as podcasting). In this episode, I interview Michael Brito, author of Smart Business, Social Business and his latest book, Your Brand: The Next Media Company. Michael shares the reasons why your business should become a media outlet. You'll learn the five characteristics behind a successful media company and how to get started. Share your feedback, read the show notes and get the links mentioned in this episode below! Listen NowPodcast: Play in new window | Download You can also subscribe via iTunes, RSS, Stitcher or Blackberry. Here are some of the things you'll discover in this show: Becoming a Media CompanyWhy you should become "the media" Historically the media has always captured the attention of consumers. Successful media companies produce great content and Michael says that brands need to think the same way. If you think about traditional media companies such as Condé Nast, it has a very diverse story and narrative. No matter what the subject is, a consistent story is shared across paid, earned and owned media.  Condé Nast remains consistent throughout all of its channels. When you start to dissect what they do at Condé Nast, they are actually storytellers. As a brand, you need to figure out what story you want to tell and then figure out how to tell it. It's not just for social platforms, but across every form of the customer experience. This can include paid advertising. You have to think of every customer touch point for your business. Media companies are very good at having a consistent story across each touch point. You'll hear how brands have a lot of power within their own companies to tell a story. You just need to figure out the right operational framework to make it come to life. Listen to the show to find out what Forbes did that started to grab Michael's attention 3-4 years ago. Businesses that have become media via their content and platform Michael gives an example of a brand in the consumer space, B2B space and small business space. A company that's in the consumer space is Red Bull. Red Bull is definitely a media company that has a very diverse narrative, and it's not about energy drinks. It's more to do with epic events and empowerment. It's another brand that is consistent across all channels.  Red Bull empowers people to be able to do what they want. Red Bull has its own in-house media agency that creates compelling content day in and day out, with the consistent message, "Red Bull Gives You Wings." When Red Bull helped Felix Baumgartner do a space dive, the brand was mentioned for months after the event. The story was told through visual content and long-form content, both paid and owned media. You'll hear why Michael believes that brands should capitalize on long-form content. Intel, a company in the B2B space, capitalized on its employees' passion for Intel's products. Today it's referred to as brand journalism. Consumers trust employees of a company, which especially helps when it comes to purchases. The small business example is a company based in San Francisco called Visage that does enterprise mobility software. Its Chief Mobility Officer blog talks about enterprise mobility and not about the company. Some of the writers are on staff and others are outside contributors.  Writers create content 3-5 times a week in long form. The story affects the way consumers view the brand. It's all value-added content to help non-consumers solve their problems. Michael says this is how brands need to think. Listen to the show to find out why long form is so powerful for any brand or company. What it takes to become a media company After five months of research, which included Michael's own experience and several interviews from traditional media companies, Michael identified five characteristics.
Media companies have workflows that facilitate the entire content supply chain—from the initial idea to the time the story is produced, distributed and then integrated into paid or owned media. They have software, editors and proofers. All of these controls make sure the story is consistent across all channels. It's what pumps and feeds the content engine every day. Listen to the show to learn why HubSpot is a role model for businesses. How to determine your focus Michael states that there are several factors that brands should consider as they think about their narrative. The first one is your brand's message and what the complete value proposition is. You'll discover why most companies fail on the social side. A few other factors are the way the media perceives the brand and how they talk about the brand. You need to be aware of how people talk about your brand and make sure it's in line with what you want them to say. Another important factor is search. You have to understand the way consumers search for your brand. Michael talks about 10 inputs to determining your focus in his new book, Your Brand: The Next Media Company.  All 10 inputs are covered in depth in Michael’s book. Once you understand all of the inputs, the right story will come to life. The next step is to figure out where you want to tell your stories. Listen to the show to find out how you can have a different storyline for each platform. Tips for small businesses that think it's beyond their reach Michael says that the number-one point is to understand your audience. You need to know what their interests are other than your brand. There are inexpensive tools available that can help you identify your audience's interests and understand their complete social graph. This allows you to provide more relevancy to your message. A tool that Michael and his team use to deliver content strategies for clients is Demographics Pro. You can get a complete analysis of your Twitter followers for around $200.  Part of the analysis includes where your audience members eat and shop. Another company is the Wisdom App, which does a very similar thing within Facebook. Listen to the show to discover another app that you can use to gather intelligence. Where to start if you want to become a media company Michael states that first of all, your brand needs to define its content strategy. There are three points to consider and you'll hear him give an example for each.
You can become a media company on all of the social channels you are already active on. Listen to the show to find out why you don't need to develop a blog from scratch to become a media company. Hire special people or use existing employees The resource side is a huge challenge. A lot of businesses don't have the resources available to hire an agency. There are platforms out there, including Contently and Ebyline, that have a network of journalists, bloggers and influencers. You need to write the creative brief and then hire writers to write the content on your behalf.  Use Ebyline to hire credible freelance writers to create your content. You'll find out who American Express OpenForum uses to create its content. It's good for business to have a combination of employees and third-party journalists. Listen to the show to find out how you can discover your best internal people for writing content. This Week's Social Media QuestionJose Milgar, a graphic designer, asks, "I am about to launch my website called ProyectaPrint. A lot of my colleagues use Facebook to promote themselves as freelancers and I see a lot of local businesses that use Twitter to try to force-feed you their products and services. I am definitely thinking about using social networks to promote my services, but should I address my audience as my business name or my own name? In other words, should I interact with my audience as a business or as a person?"  ProyectaPrint is coming soon. This is the very question I struggled with when I started Social Media Examiner. I had a Twitter account, which is @Mike_Stelzner, and I wasn't sure if I should set up another Twitter account for the brand. I had the same situation with Facebook too. Since you have a business that transcends Jose the graphic designer and it's not just about you, it's about your business, I strongly recommend you consider both. With both your business accounts for Twitter and Facebook, you can focus on the brand and business. In particular, the things that your prospects and clients will be interested in. On your personal profiles, you can do a little bit of both. Sometimes people want to know the man behind the brand, and sometimes people want to connect with you as a human. It's very hard to connect with a brand, but it's very easy to connect with a person. You can even cross-promote between the two. I think to have both is more work, but it's definitely worth it. I hope you have found this helpful. Call in and leave your social media–related questions for us and we may include them in a future show. Listen to the show to learn more and let us know how this works for you. Other Show MentionsSocial Media Marketing World 2014 is our physical mega-conference, which is set to return to San Diego, California on March 26, 27 and 28. Join 60 experts (including Chris Brogan, Mari Smith, Michael Hyatt, Jay Baer, John Jantsch, Amy Porterfield, Mark Schaefer and experts from more than a dozen brands) as they help you master social media marketing at Social Media Marketing World 2014.  Social Media Marketing World 2014. In April of this year, over 1100 marketers from 31 countries attended Social Media Marketing World 2013. You'll hear a clip from Neal Schaffer, who spoke at the conference this year, to give you a taste of what it's all about. I strongly recommend that you check it out. Key takeaways mentioned in this episode:Ways to subscribe to the Social Media Marketing podcast: What do you think? What are your thoughts on becoming a media company? Please leave your comments below. This entry passed through the Full-Text RSS service — if this is your content and you’re reading it on someone else’s site, please read the FAQ at fivefilters.org/content-only/faq.php#publishers. Five Filters recommends:
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| 6 Creative Ways to Use Embedded Facebook Posts Posted: 18 Mar 2014 09:37 PM PDT By Kristi Hines
Have you used Facebook's new feature to embed posts on your website or blog? Embedding Facebook updates on your website can help you increase visibility and engagement. How can you creatively use embedded posts as a part of your Facebook marketing strategy? Let's find out! Here's How It WorksTwitter isn't the only embeddable social media. In July, Facebook announced the ability to embed public posts onto your website with a few lines of code. You can embed most public posts from a personal profile or a page. To do so, go to your news feed, profile or page and click on the drop-down arrow at the top right of the post. You'll see the option to embed the post.  Locating the Facebook embed post option. When you click on this, you'll get a popup showing how the post will look and the code to use. Copy this code and paste it where desired on your website or blog.  Example of embed code. The result? As of now, you can only embed public posts from profiles and pages. Unfortunately, you can't embed public posts from within groups or comments on a Facebook post. Hopefully that will be added in the future. And your ability to embed posts depends on the privacy settings used by the person who created the post. You'll only be able to embed a post if the privacy settings were set to public. Here are six easy ways marketers can use Facebook's embedded posts. #1: Demonstrate Social ProofSince Graph Search hit the scene, the ability to search people's public posts has been disabled, so it's not easy to find posts to use as elements of social proof on Facebook. But you can simply keep an eye out for positive posts made on your page and embed them on your website to create social proof. Look for positive posts in your Recent Posts by Others box.  Finding social proof on your Facebook page wall. To see if you can embed them (based on the user's privacy settings), click on the timestamp beneath the message, then look for the drop-down with the embed code.  Finding the embed code for posts by others on your wall. Embed these positive posts as social proof or testimonials on your website. #2: Support Content with ExamplesIf you blog about social media (specifically Facebook), you'll want to give examples by embedding a live Facebook update directly on your website. For example, instead of relying on screenshots of the types of updates brands do on their Facebook pages, you can embed a live post instead. . #3: Quote References SourcesSee an interesting statistic or quote you'd like to share? Share it as an embedded post to add interactive material to your content. Post by Amy Porterfield. . #4: Extend the Reach of Your MediaDo you want to share media such as a video within your posts? Consider sharing the video on your Facebook page first. You can then share the embedded post with the video, as opposed to just the video. This way, if people like it, they can either like it from the embedded post widget or click through to your post on Facebook to like it. . #5: Boost Engagement of Discussion PostsWant to start a discussion on your Facebook page? Why not embed your discussion post within your blog content to get more exposure for it? . #6: Show Off Your Best Facebook ContentOne thing blogs like to do is show off their best content by adding it to a list post such as "Best Posts of 2013." You can do the same and highlight your most popular Facebook wall posts. First, go into your Facebook Insights under the Posts section to see which posts had the most engagement.  See your most popular Facebook wall posts using Facebook Insights. Next, click on your most popular posts. In the detailed statistics screen, you'll see the drop-down to embed the post on your blog.  Get the Embed Post code from inside Facebook Insights. Create a roundup-style post of your best Facebook content to show your website visitors and blog readers how engaging your Facebook page is. Hopefully this will lead to more likes and engaged Facebook fans. The Best Part So what's the best part of using the Facebook embedded posts feature? As you can see in the above embedded post examples, any embedded post from a Facebook page includes a Like button for the page. While you can't always like or comment on the embedded post itself without being taken to Facebook, you can click on the button at the top right of the embedded post to like the page. This means any embedded posts you use from your page could help boost your number of fans! On the flip side, you should be aware that if you use embedded posts from other profiles and pages, your website visitors and blog readers could click through to them. So keep that in mind as you embed. What do you think? Do you use embedded Facebook posts on your website or blog? How do you use them? Please share in the comments section below! This entry passed through the Full-Text RSS service — if this is your content and you’re reading it on someone else’s site, please read the FAQ at fivefilters.org/content-only/faq.php#publishers. Five Filters recommends:
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| Top 10 Social Media Marketing Posts: This Year in Social Media Posted: 18 Mar 2014 05:02 PM PDT By Cindy King
Here's what was really hot in 2013. As you scan these articles, you'll find great ideas you can put to use today. Here are 10 of our most popular articles of 2013. Top 10 Social Media Marketing Articles#1: New Facebook Marketing Research Shows What Works: The latest research on Facebook marketing shows interesting trends and opportunities. Use this to update your Facebook marketing with the latest findings.  Read more about this research to help you improve your Facebook marketing. #2: 10 Ways to Use Social Media to Promote an Event: Discover 10 creative ways to use social media to promote your offline and online events.  Read more about these 10 creative ways to use social media to increase your chances for a gangbuster event. #3: How to Use Hashtags in Your Social Media Marketing: How to use hashtags in your social media marketing to create successful campaigns and maximize your exposure across all social media channels.  Read more to discover how to choose a hashtag that's memorable and unique. #4: 4 Ways to Use Social Media to Generate Leads: Here's how social media for lead generation works and how you can activate your social audiences to generate leads that can affect your bottom line.  Read more on how you can activate your social audiences and generate leads that can affect your bottom line. #5: How Your Business Can Use the New Facebook Cover Photos: Here are some examples of what you can do with your Facebook cover photo and how to leverage the new rules to boost your business.  Read more to find out how you can feature an engaging and interesting cover photo. #6: 26 Tips to Create a Strong Social Media Content Strategy: Discover how to strengthen the impact of the content you create and generate the buzz you're looking for.  Read more in this A-Z guide, with key points that will help you create a social media content strategy that resonates with your audience. #7: 21 Social Media Marketing Tips From the Pros: Here's what these social media experts recommend you focus on to successfully market your business with social media.  Read more to discover the best social media tips from these pros. #8: 6 Facebook Metrics Marketers Should Be Measuring: Here are the statistics you need to measure and how to measure them to determine your Facebook page's performance.  Read more to discover the six key metrics you need to track to understand your Facebook page's performance, why you need them and where to find them. #9: 9 Creative Ways to Use Social Media to Launch a Product: Here's how we used social media to launch a new website. You'll discover unique ways to launch your next product or service.  Read more to find out how to create a teaser campaign on Facebook. #10: 5 LinkedIn Company Page Tips to Enhance Your Marketing: Here are the benefits of engaging followers with company news, updates, events and relevant content on your LinkedIn company page.  Read more to find out how to optimize your LinkedIn company page. Discover more social media marketing tactics in 2014Introducing Social Media Marketing World: 60+ pros help you master social media marketing! Join Chris Brogan (co-author of The Impact Equation), Mari Smith (co-author of Facebook Marketing: An Hour a Day), Michael Hyatt (author of Platform), Jay Baer (author of Youtility), John Jantsch (author of Duct Tape Marketing), Amy Porterfield (co-author of Facebook Marketing All-in-One for Dummies), Mark Schaefer (author of Tao of Twitter), Michael Stelzner (author of Launch) and experts from more than a dozen brands as they reveal proven social media marketing tactics at Social Media Marketing World 2014—Social Media Examiner's mega-conference in beautiful San Diego, California.
What do you think? What was your favorite article on Social Media Examiner in 2013? Please share your comments below. This entry passed through the Full-Text RSS service — if this is your content and you’re reading it on someone else’s site, please read the FAQ at fivefilters.org/content-only/faq.php#publishers. The post Top 10 Social Media Marketing Posts: This Year in Social Media appeared first on Make Money Online With Twitter Marketing. |
| 3 Mobile Tools to Improve Your Social Media Marketing Posted: 18 Mar 2014 12:55 PM PDT By Greg Hickman
Is more of your audience interacting with your business from their mobile phones? If you want to enhance your mobile marketing, then keep reading. I'll show you three awesome tools that make mobile marketing easier. Why Mobile?Mobile is no longer something you can afford to ignore. As customers' adoption of mobile grows, you need to find ways to leverage mobile marketing tools to optimize their experience, no matter what device they're on. Whether you've already been experimenting with mobile marketing or are just getting started, the right tools help increase leads, engagement and sales. In this article, I highlight three tools that offer easy ways to mobilize your social media marketing strategy. #1: Send SMS (Text) and Video Messaging With Mogreet ExpressOne of the most powerful mobile marketing channels available today is SMS or short message service, which is also known as text message marketing. SMS is a permission-based messaging tool that lets customers receive messages from you after they text a keyword or sign up using a web form. SMS may not sound sexy, but it's highly effective. Studies have indicated that 97% of mobile subscribers read an SMS (text) message within 15 minutes of receiving it. 84% respond within 1 hour. Many top retailers actively use SMS to send out sales or product updates, special coupons or other important announcements. Coca-Cola focuses 70% of their mobile marketing budget on SMS/Text messaging.  Coca-Cola embraces the power of SMS to reach consumers. So what does this have to do with social media? Conversations with your customers shouldn't end on Facebook, Twitter or any other social platform you currently use. Mogreet Express lets you quickly create SMS (text) or video messaging campaigns to incorporate into social media and build a database of customers who want to receive your information and offers. First, you create a keyword to title your campaign, and then Mogreet Express pairs your keyword with a shared short code. Make your keyword short and easy to remember. After you've decided on a keyword, you're guided through the process to set up the response customers receive when they opt in.  Mogreet Express lets you set up keywords in your dashboard to promote campaigns to your audience. Now you're ready to promote your campaign on Facebook and Twitter. The easiest way to do this is by using language such as: "Become a Mobile VIP. Just text YOURKEYWORDHERE to 12345″ (this would be the short code that Mogreet Express provides to you). Lane Bryant incorporates their call to action on a Facebook tab to connect with them. Their keyword is LBGB and their short code is 23705.  Lane Bryant added their SMS call to action to a graphic. Once you've promoted your new SMS (text) campaign and customers begin to opt in, message them with valuable offers. This helps you stay top of mind, drive increased traffic (both physical and web) and create a new way to drive sales. Set up a message to send to your customers in four steps:
You should include opt-out language in every message and Mogreet does this for you so you comply with the best practices of the Mobile Marketing Association. The opt-out looks something like this:
Overall, Mogreet Express is a very easy-to-use SMS/MMS marketing tool for any small business owner. Incorporate your mobile call to action throughout your social media and you extend conversations with your customers beyond Facebook or Twitter. It's a great place to start when adding mobile marketing to your social media strategy. #2: Run Mobile-Friendly Facebook Contents With HeyoHeyo makes it easy to build a contest on mobile that integrates seamlessly with Facebook. Not to mention it looks beautiful with the easy-to-use tools Heyo provides. Nathan Latka, founder of Heyo, shared that Lilly Pulitzer worked with Heyo to mobilize their "Want It To Win It" tab right on Facebook because they didn't want to miss out on all the traffic received from mobile Facebook users.  Don’t miss out on all the mobile traffic to your contest pages. To make sure mobile users receive the best user experience, Heyo's smart URL automatically reroutes mobile users to the right location. If users are on a desktop, they're sent to the native Facebook tab. If they're on a mobile device, they receive the mobile contest application.  Lilly Pulitzer contest page from mobile.  Heyo’s easy-to-use dashboard lets you create beautiful pages in minutes. Heyo is the easiest way to create engaging campaigns that are social and mobile. Check out this tool if you want to drive traffic, leads and sales with a Facebook contest. #3: Measure the ROI of Mobile Marketing With LogMyCallsDid you know that people who search the Internet for food using their phone or tablet have nearly a 90% conversation rate? Or that 64% of searchers with smartphones convert within one hour of their mobile search activity? One of the top converting metrics is a phone call. With such high odds of a mobile searcher clicking to call your business, tracking and measuring calls are vital. LogMyCalls gives you a full suite of tracking features to track every call generated by your mobile advertising and measure the return on your investment. Here's how you get set up and start measuring which campaigns are performing the best in 4 steps. Step 1: Select your numbers. Use your current phone number and convert it into a tracked number or choose new numbers and have calls to those phone numbers routed to your business or call center.  Select a local or toll-free number for your tracking. Step 2: Name your route. This is where you associate the number with a specific marketing tactic. In this case, Facebook PPC.  Connect your numbers to your marketing campaigns. Step 3: Set up your DNI. When someone clicks through from a Facebook PPC ad, a unique phone number is dynamically generated on your landing page. This allows LogMyCalls to track which online marketing efforts produced the phone call. This is done via a provided snippet of JavaScript. Step 4: Track mobile calls generated from Facebook ads. This is your first and most basic report indicating call volume, date, time, etc.  Measure your call results with easy-to-read reports. That's it. When your customer is mobile and calls your tracking number from a Facebook ad, a billboard or any other mobile advertising unit, you easily identify which media outlets perform best and which convert leads to sales. LogMyCalls makes it easy for you to understand how many leads and sales are generated from people who call via a mobile phone. Your Turn These tools help you reach your mobile customers no matter what device they're on. There are more tools out there and as you use them, you need to make sure your website is mobile-friendly as these tactics ultimately drive people there. What do you think? Have you tried any of these tools before? What other tools have you used? I would love to hear your thoughts about what works and what doesn't. Please share your favorites in the comments box below. This entry passed through the Full-Text RSS service — if this is your content and you’re reading it on someone else’s site, please read the FAQ at fivefilters.org/content-only/faq.php#publishers. Five Filters recommends:
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| How to Enhance Your LinkedIn Profile With Professional Portfolio Posted: 18 Mar 2014 08:51 AM PDT By Donna Moritz
Are you looking for ways to get noticed and attract more business opportunities on LinkedIn? In this article, you'll discover how to use LinkedIn's Professional Portfolio to make your LinkedIn profile stand out. What is LinkedIn's Professional Portfolio?LinkedIn launched Professional Portfolio to showcase your unique professional story using rich visual content. It doesn't matter whether you're a photographer, a real estate agent, an interior designer or a marketer. By adding an interactive, rich media experience to your profile, you can leverage the power of imagery. At present, the key features of Professional Portfolio are available on the following sections of your LinkedIn profile:
Content can be added to your LinkedIn profile in the form of photos/images, videos, presentations and audio recordings. You can also link a range of documents and content types with Professional Portfolio. These are either hosted by LinkedIn or linked through approved providers. For example, approved providers for presentations are Prezi, Scribd and SlideShare. You can view a complete list of approved providers here. How to Get Started on Professional PortfolioFirst, select edit mode on your LinkedIn profile:  Editing your Professional Portfolio is simple and has lots of room for creativity. Next, follow the prompts in your chosen Summary, Experience or Education section. The first time you do this, LinkedIn will encourage you to add visual content.  LinkedIn encourages users to get discovered for their work by adding rich media. Now, you can easily click on the following symbol (while in edit mode) to add visual content to your LinkedIn profile:  Choose to Add Link or Upload File via the drop-down menu. To add a link, paste the complete URL into the field, and LinkedIn will grab the content for you, pull in an image, and prefill the fields for title and description. If you want to go back and edit any of the media, simply look for the pencil icon at the lower right corner on any of your content, click on it and edit the fields. It's as easy as that. In just a few steps, your profile springs to life! LinkedIn created a SlideShare presentation showing how easy it is to add visual content to your profile, regardless of your profession. You can watch it here.  Action on your professional gallery is automatically showcased on the LinkedIn news feed. So let's take a look at 6 real-life examples of small business owners and marketers creatively using LinkedIn Professional Profile. #1: Showcase Video on Your ProfileThere's no doubt that video is an effective way to feature your business. Professional Portfolio lets you quickly and easily embed videos from a wide range of approved video providers. Melonie Dodaro embedded not one but two videos from YouTube in her Summary section to showcase her social media services and provide an example of her speaking skills.  Note how Melonie includes a call to action in both titles. Hot Tip: Make your title "actionable" so the viewer clicks through to your Professional Portfolio. Once inside, they're instructed to click to play the video as follows:  Professional Portfolio media are displayed in a scrolling menu at the bottom. Professional Portfolio is about user experience. The user is encouraged to stay and explore other types of media from within the Portfolio, without having to go back into the profile. Melonie's scrolling menu of media includes other video, images and articles featured on her LinkedIn profile. With so many people not using video in their portfolios, do you think video might help you stand out on LinkedIn? #2: Embed SlideShare PresentationsSlideShare easily integrates with Professional Portfolio to provide another media-rich way to showcase your content. When looking for an example of SlideShare presentations being used to showcase skills and experience on LinkedIn, I needed to go no further than Jesse Desjardins.  Jesse uses SlideShare to highlight the incredible social media results he has achieved with his team at Tourism Australia. Jesse features a very powerful presentation called the World's Biggest Social Media Team. By clicking on the image, you are taken to his Professional Portfolio, where you can view the complete SlideShare presentation, right within Jesse's profile.  Just one media-rich presentation is enough to showcase the social media innovations at Tourism Australia.  Jesse and Tourism Australia are taking user-generated content to new levels. The whole story plays out in his Professional Portfolio. If you have content on SlideShare, don't miss the opportunity to feature it on your Professional Portfolio to showcase your authority. #3: Highlight Your Achievements and Awards With a Visual TwistHave you won an award? Published a bestseller? Been featured in a major blog or online magazine? Shout it from the rooftop with visuals. Fiona Lucas is the author of the recently published book, Futureproof Your Kids. With Professional Portfolio, she can visually showcase her book as well as her recognition as one of the finalists in the Most Clickable Women Awards with the following images highlighted at the foot of her LinkedIn Summary section:  Badges, awards and book covers stand out visually on LinkedIn using Professional Portfolio. What award, recognition, project or achievement can you show on your profile? #4: Add Photos and Images for a Media-Rich ExperiencePhotographer Belinda Fettke uses Professional Portfolio to showcase her work by featuring an image gallery of her award-winning photographs at the end of her LinkedIn Summary:  Where is your eye drawn? To images…award-winning images, of course! On clicking through, you're taken to Belinda's Professional Portfolio, which features photography from her multimedia account at Behance, a site for showcasing the work of creative professionals across a range of industries. Linking to Behance is no different than linking to a normal article—just enter the URL of the Behance project you want to add while in edit mode.  Professional Portfolio offers a scrolling option so you can easily look through related images or photographs. LinkedIn even offers the ability to like or comment on individual images or videos:  Getting social with images on LinkedIn. #5: Provide Social Proof With ScreenshotsAs outlined in #1, video is one way to showcase your speaking experience on LinkedIn. But a simple screenshot can add social proof by sharing the perspective of audience reaction or testimonials from other social platforms. For example, to create a summary of your speaking experience on LinkedIn, start with simple images and screenshots from any recent and upcoming events to provide a snapshot of your experience. You can translate this idea to showcase any project, work history or "point of difference" on your profile.  Adding screenshots of tweets, upcoming events and testimonials adds social proof to your visual media mix. The sky's the limit when it comes to your creativity on Professional Portfolio. #6: Link to Articles With VisualsThe simplest and quickest way to add visuals to your LinkedIn Profile is by linking articles with public URLs. Any live, public link containing an image, photo or infographic will upload instantly. Cindy King has used this to showcase her articles in Social Media Examiner by adding a direct link to them on her Linkedin profile.  By clicking on this link, you are taken (via Professional Portfolio) to a stream of articles written by Cindy King on Social Media Examiner . Link Tip: When you add a link to your Professional Portfolio, the image, title and description will autopopulate, which means that the image drawn from a multi-image article may not be the one you want. One way to retain control over images is to upload an image and then enter the information manually. However, you don't get the benefit of the link being clickable or hyperlinked. It all depends on your priority between clickable links vs. having some control over the image that's populated. For example, on my own LinkedIn profile, a suitable image wouldn't autopopulate from the link for an article on Forbes, so I used a screenshot instead. The image on the right autopopulated well and contains a clickable Read Original link to allow users to visit the original article.  Adding a call to action such as Click to Read can encourage the viewer to discover more of your profile. 10 Tips for Using Professional Portfolio
Still need some inspiration?LinkedIn produced this SlideShare presentation to feature users who've leveraged the power of Professional Portfolio—an executive chef, a TV reporter, a motorcycle adventurer, a makeup artist and a writer. With Professional Portfolio, the ability to tell your professional story is really only limited by your imagination. I hope that these 6 tips will help you maximize your exposure on LinkedIn and better showcase your unique professional story. What do you think? Have you used these features to showcase your skills and experience? If not, do you think you'll consider giving your LinkedIn profile a visual overhaul with Professional Portfolio? Leave your questions and comments in the box below. This entry passed through the Full-Text RSS service — if this is your content and you’re reading it on someone else’s site, please read the FAQ at fivefilters.org/content-only/faq.php#publishers. The post How to Enhance Your LinkedIn Profile With Professional Portfolio appeared first on Make Money Online With Twitter Marketing. |
| Posted: 18 Mar 2014 04:58 AM PDT Get Thousands of Followers with the Twitter Marketing Software Tweet AdderThis review of Tweet Adder explains why this Twitter marketing software is hands down the best Twitter automation program on the market. I have been able to get well over 300,000 followers for myself and the clients I have worked with largely thanks to the fact that I have used Tweet Adder on a daily basis and shared high quality content as I grew my network. My personal account @Garin currently has over 300,000 followers and I get hundreds of new targeted followers every single day! The video below shows just some of the awesome features of Tweet Adder and I have created an awesome bonus for Tweet Adder below. You need to download and use Tweet Adder to really appreciate it and luckily you can download Tweet Adder and test drive it for free. When you buy TweetAdder through this link: >> Tweet Adder <<(Get a Discount of TweetAdder with the coupon code: DISCOUNT20)Let me know (Garin[at]GarinKilpatrick.com) and I will send you the Twitter Tools Book Platinum Editionbonus package worth $198! This package includes:
Get TweetAdder and The Bonus Package Above now: >> Click Here to Check Out Tweet Adder <<My link for TweetAdder will take you to the official TweetAdder website which will not mention anything about the awesome bonus package I am offering. Rest assured that I will receive an automatic notification about your purchase but I will need you to follow up with me in order to get your bonus package because TweetAdder does not send me the emails of the people who buy their product. Once you forward your receipt to my email address below I will make sure you get your awesome bonus package asap! Once you have bought this program contact me: Garin[at]GarinKilpatrick.com and I will send you your bonus package right away! Cheers. >> Tweet Adder Free Demo <<(Get a Discount of TweetAdder with the code: DISCOUNT20 )The post Tweet Adder Review and Bonus appeared first on Make Money Online With Twitter Marketing. |
| How to Benefit from the LinkedIn Publishing Platform Posted: 18 Mar 2014 03:00 AM PDT By Stephanie Sammons
Do you want to build more authority in your niche? LinkedIn is opening up its publishing platform to all 277 million+ members! In this article, I'll show you how high-quality content creators and bloggers can use LinkedIn's publishing platform to build their influence. Why LinkedIn Publishing Platform?I've always said you don't have to be anointed as an influencer to build online influence. It's up to you to contribute to your community, share valuable experience and create astute content that shows your thought leadership. The LinkedIn publishing platform gives you the opportunity to expand your reach in a major way. Since all LinkedIn members have access to the platform, it's critical for you to create high-quality content that differentiates you.  Your published posts show up at the top of your LinkedIn profile. With the LinkedIn publishing platform, you can follow other publishers and build your own followers in the process. While your LinkedIn followers have the potential to see your LinkedIn posts, they aren't official network connections. (It's similar to LinkedIn's current model for following LinkedIn-appointed influencers.) Any posts you publish on LinkedIn are tied to your professional profile and show up near the top of your profile. This means your thought leadership insights are showcased when someone views your LinkedIn profile. The first post I published to LinkedIn helped me attract over 200 new followers, and my profile views were up 38% week over week! These stats tell me that the LinkedIn publishing platform is going to be a great place to share longer-form, thought leadership content. In the rest of this article I give you best practices for making the most of the LinkedIn publishing platform. #1: Create Valuable, Attractive ContentBefore you start posting, have a plan in place. What content is most useful for your audience? Is your post too salesy? Although there's no formal editorial process, LinkedIn makes it clear that sales-oriented content won't be tolerated (after all, that's what the advertising platform is for). LinkedIn has some helpful guidelines in their Help Center about what to publish. This is a good reference for understanding how to frame your content so it resonates with and adds value to both your established audience and your potential audience (which will now be even greater than your existing LinkedIn network).  Make sure your posts are scanable. The general guidelines I've seen (including LinkedIn's) recommend keeping posts between 400 and 600 words and publishing weekly. However, you could certainly experiment with these parameters and determine what works best for you. Like other social networks, people want to consume information quickly. Make it easy for them by creating scannable, attractive content. A few best practices are using a compelling headline, placing an eye-catching image at the top of your posts, bolding important text and breaking up longer paragraphs. Feel free to enhance your articles with YouTube videos or content from SlideShare to make them as interesting and useful as possible. When you're ready to write an article on the LinkedIn publishing platform, it's pretty easy. Go to your LinkedIn home page and look for the pencil icon in the box at the top where you would typically share an update. When you click the pencil icon, you'll see the publishing editor. This is where you create your post. LinkedIn's publishing editor is very simple to use. It's similar to the WordPress editor or Microsoft Word. You can type or paste your text into the editor and format it right there. Below is a snapshot of what my first post looks like within the editor:  What a post looks like within the editor. Your LinkedIn post doesn't have a bio section. You'll need to create a bio at the end of each post. Your bio should include a sentence or two about who you are, what you do and who you help, a link to your website or blog or even a specific call to action. It's a good idea to make the most of all of your resources. In my bio below, I've linked my name to my Google+ profile, and on my Google+ profile I added LinkedIn to the list of sites I contribute to. This ensures that Google picks up my authorship profile for my LinkedIn posts.  Be sure to create a bio section at the end of every post you publish! Before you hit Publish, please be sure to review your post and check it for grammar and spelling (the Preview option is helpful here). But if you don't catch everything, you can go back and edit your post any time. #2: Share Your Post EverywhereTo maximize your reach and engagement inside and outside of LinkedIn, share your post on LinkedIn, Twitter, Facebook and Google+. If you have a LinkedIn company page, share it there as well (assuming your post is relevant to your company page's followers). This kind of aggregate social networking adds credibility and encourages more shares and engagement across the social web. In turn, all of that engagement sends social signals to Google's search algorithm and can help increase your visibility in online searches! #3: Manage Your Post CommentsYou've written a useful post, you've promoted it far and wide and people are reading it. After all that effort and exposure, don't forget to check your comments! In the Comments section of your post, you can respond to and interact with members who are leaving feedback or starting a discussion.  Don't forget to respond to comments on your posts! In most cases, those who commented on my posts were people I'm not currently connected to. That means the post is getting visibility beyond my first-degree network, and yours probably will too. Unfortunately I did see one or two spam comments when I posted, but you have the ability to hide and/or flag these. #4: Evaluate Content PerformanceLinkedIn immediately starts to show you the number of views, social media shares and comments your post generates. I admit that it's exciting to see those metrics changing right before your eyes in real time! Use your LinkedIn post metrics to determine how well your content is resonating with your audience. As you build your professional content library, compare your posts to see which ones outperformed others. When you have a feel for what's working for you, take some time to review the posts of your favorite official LinkedIn influencers and your competitors. Evaluate their posting schedule and which posts got the most views and engagement. Consider how you can use similar tactics for your own success. For example, a LinkedIn influencer I follow is Sallie Krawcheck, CEO of 85 Broads and former head of Merrill Lynch Wealth Management. She publishes to LinkedIn about once a month. Even though she's a prominent thought leader in the financial services industry, she writes about universal topics that appeal to a larger audience. Below is a compilation of her most recent posts. Her article about productivity hacks clearly stands out in terms of the number of views and level of engagement.  Evaluate what your favorite influencers are writing about. Seeing what's working gives you an idea of what people are responding to and you may want to consider using similar topics or how-to's that appeal to your own audience. Learning from the LinkedIn influencers who have gone before you can help you craft a more successful content strategy of your own! Keep Your Existing Blog!It's critical to remember that LinkedIn's publishing platform shouldn't serve as your content publishing hub. It's a place to syndicate and further showcase your existing professional content from your blog. Remember, you don't own your LinkedIn presence or the content associated with it. I recommend publishing the original post to your own blog first, then publishing it to your LinkedIn profile in its entirety. You may want to vary the two posts a bit, however. Perhaps write your blog post to your specific audience or niche, and when you publish it to LinkedIn, change it to appeal to a broader audience. I'm super-excited about this publishing opportunity on LinkedIn. The LinkedIn publishing platform is an important part of any marketer's content strategy. I think it will be interesting to watch the network grow as an online content destination for professionals. What do you think? Will the LinkedIn publishing platform be a game-changer? What kind of content are you publishing? Please share your thoughts with me in the comments below! This entry passed through the Full-Text RSS service — if this is your content and you’re reading it on someone else’s site, please read the FAQ at fivefilters.org/content-only/faq.php#publishers. The post How to Benefit from the LinkedIn Publishing Platform appeared first on Make Money Online With Twitter Marketing. |
| How to Use Facebook Website Custom Audiences Posted: 18 Mar 2014 02:00 AM PDT By Jon Loomer
Are you ready to build a raving fan base that reads your articles and buys your products? The truth is that with the right tools, no advertising can match the impact of Facebook. If you're on the fence because you're not sure how effective Facebook ads are, let me introduce you to Website Custom Audiences (WCA). In this post you'll discover what website custom audiences are, how to create them and how to use them. What Is Website Custom Audiences?In its most basic form, Website Custom Audiences is a powerful tool that lets you create Facebook ads that target users who have visited your website. Now you can reach well beyond your core fans and email subscribers.  Catch the attention of recent website visitors with a relevant ad about your product or service. WCA may sound quite a bit like Facebook Exchange (FBX), another way to retarget users on Facebook who visited your website. But FBX is created only through an approved third-party and can only create a domain ad that drives people to your website. The special thing about a WCA is that it's created and used within ads run through Power Editor or the self-serve ad tool. That means you can create any ad you typically could on Facebook. Your ad can be related to your Facebook page, a page post, offer, event or application. The image above is an example of WCA in action. I created this ad to sell my one-on-one service and retarget anyone who has visited my website during the past 1-3 days. I also run a similar ad targeted at non-fans who visited my website to increase my number of relevant Facebook fans.  Target recent website visitors to increase your relevant fan base. The response to these and other ads using WCA has been incredible because I'm able to create something extremely relevant for those people who see the ads. What Are the Benefits of Using Website Custom Audiences?I've never been so excited about a new Facebook advertising feature—the impact WCA has on reach is remarkable. Partner it with your simple sales funnel and watch things get really interesting. As I'm sure you know, relevance is the key to crazy ROI on Facebook. The more relevant the connection, the more likely the user is to buy. That's why I recommend a simple Facebook sales funnel that focuses on building a highly relevant audience, providing regular valuable content to build trust, collecting email addresses and selling. Let me use my page as an example of the impact WCA makes when paired with a simple Facebook sales funnel. I have a little over 40,000 Facebook fans. I also have an email list of about 17,000 people. Accounting for overlap, we can assume that makes about 50,000 unique people I can target with Facebook ads who are familiar with me. Until the launch of WCA, I'd burn through my fans and email list pretty quickly when promoting a post or looking for a conversion. So I'd then move on to Lookalike Audiences and interests targeting.  Creating a Lookalike Audience. Now, with the addition of WCA, I can generate ads that target recent visitors to my site and entice them to like my Facebook page or sign up for my webinar while memories of my content are fresh. What group of people would be most likely to want to click on a link to my recent blog post? Someone who has previously visited my website, of course! As I mentioned above, my highly relevant audience (fans and email subscribers) was previously about 50,000 people. I've since created a WCA with a duration of 30 days that consists of more than 115,000 users. While we can assume some overlap with fans and email subscribers, it's safe to say that I'm reaching at least 65,000 more highly relevant people who are intimately familiar with my content. But the power of WCAs goes further: You can also target by specific pages or sections of your website people visited. So, for example, I could create an ad for my Power Editor training course targeted at those who read a tutorial about Power Editor on my website. Or target those who visited the landing page for that course. You can use WCA to exclude people as well. I could promote a post and exclude people who've already read it. Or I could promote my webinar or training course, but exclude anyone who's already signed up. That's increasing efficiency and limiting waste! How Do You Create Website Custom Audiences?Whether you create a WCA from Power Editor or the Ads Manager, the process is the same with the exception of the first step. So let's start there. From the Ads Manager, click on Audiences in the left column, then click the green Create Audience button.  Create a WCA from the Ads Manager. If you're using Power Editor, click Audiences on the left side (old design) or click the Ad Tools drop-down at the top right and select Audiences (new design).  View audiences within Power Editor. Next, click the Create Audience drop-down at the top left and select Custom Audience.  Create a custom audience within Power Editor. From this point forward, everything is the same whether you create the WCA in Ads Manager or Power Editor. First, you'll be asked to agree to Facebook's Terms for Custom Audience from your Mobile App and Website. You should accept that.  Accept Facebook's terms for using custom audiences from your website. If you haven't previously created a custom audience, you may also get an error message indicating it isn't yet active. After accepting the terms, you'll see the following screen. This is where the magic happens.  Create a WCA. The top section is easy. Name your WCA something that will make sense later. For example, Website Custom Audience—All Pages—30 Day Duration. You don't have to fill in the description unless you need more space to describe this particular WCA. The name is most important because that's what you'll see when you're targeting in an ad. The Visited area is where you create your rules for determining which website visitors will be part of your WCA.  Create rules for your WCA. You'll be able to select Domain, URL or Path. You can use Domain by itself, or include it with one or both of the other options.
You can include multiple character strings in each section if you want to create a basic OR statement. In the Path box, I used this option to target anyone who both visited jonloomer.com AND visited a page that included either website OR custom OR turkeys in the URL. Click the + button to create an additional AND statement rule. For example, you could create a new rule for Visited URL and assign particular page URLs from your site like this: Visited URL: website-custom-audience facebook-ads That statement, along with your established Domain, targets anyone who both visited jonloomer.com AND visited a page that included either website-custom-audience OR facebook-ads in the URL. You can also change the Contains Any option to Doesn't Contain if you want to exclude particular page visits. By default, the WCA's duration is 30 days (but you can change that to be as short as 1 day or as long as 180 days). The duration includes anyone in your audience who visited qualifying pages during the most recent 30 days (or the duration you set). This is dynamic and the clock starts ticking as soon as you click Create.  This WCA will generate a list of users who visited qualifying pages of your website during the past 30 days. Finally, you'll want to click the View Remarketing Pixel link at the top of the page.  You'll need to paste your remarketing pixel between the <HEAD> tags of your website. This brings up the code you need to copy and paste between the <HEAD> tags of your website's template in order to put the pixel on every page of your website. How Do You Use Website Custom Audiences?When you create a Facebook ad, you'll type the name of your WCA in the Custom Audience box. When you have more than one WCA, you may want to include one in your ad, but exclude another. If you're using the self-serve ad tool, you can only include, not exclude, a WCA.  Enter the name of your WCA to target those users in the self-serve ad tool. However, if you're using Power Editor, you have the ability to both target and exclude WCAs.  Target or exclude WCAs within Power Editor. Need some ideas on how you could use WCAs? I have a few. You can use "page likes" to target anyone who visited your website during the past 30 days who doesn't already like your page (i.e., exclude current fans). You can use "promote blog post" to target anyone who visited your website during the past 30 days, but exclude anyone who already read that post. Finally, you can use "sell product" to target anyone who visited the landing page for your product, but exclude anyone who visited the thank-you page and therefore has already purchased that product. Frequently Asked Questions About Website Custom AudiencesI get a lot of questions about Facebook ads and WCAs, so I thought I'd answer the most commons ones here. How many WCAs can I create? Right now, you can create up to 200 WCAs, though that limit will eventually be lifted. If I'm using more than one WCA, do I need a pixel for each one? No. You only need to paste the pixel to your website once. What's the longest duration I can set for my WCA? 180 days. Once a user has been part of your WCA for longer than your set duration, they dynamically drop off of the list. Can I use my pixel on multiple accounts? No. You can only paste one pixel per account, so you can't generate multiple pixels for other websites. You could technically use the same pixel, but filter based on domain. Can I create a WCA to watch what my competitors are doing? No. You can't create a WCA based on visitors to a competitor's website because you need access to the back end to paste the retargeting pixel. Are WCA updates in real time or is there a lag? They're in real time, so you'll see the number of people added to your audience rise as users visit your website. Some Final Thoughts Facebook ads offer some of the most powerful targeting available to marketers. With WCAs, you can explode your reach and drive more traffic to your website, increase sales and increase your number of fans, of course. What do you think? Have you experimented with WCAs? What results are you seeing? Let me know in the comments below! This entry passed through the Full-Text RSS service — if this is your content and you’re reading it on someone else’s site, please read the FAQ at fivefilters.org/content-only/faq.php#publishers. The post How to Use Facebook Website Custom Audiences appeared first on Make Money Online With Twitter Marketing. |
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