TwitterToolsReviews |
- How to Create YouTube Videos That Connect With People
- Top 10 Social Media Blog Finalists 2014: This Week in Social Media
- How to Respond to a Social Media Crisis
| How to Create YouTube Videos That Connect With People Posted: 02 Mar 2014 08:57 PM PST By James Wedmore
Do you want to increase your YouTube channel views and subscribers? Keep reading to discover five valuable tips to enhance your YouTube marketing. Simple YouTube StrategyHere's a simple strategy. Want to integrate YouTube into your online marketing strategy effectively? Then you must create and share valuable video content that's relevant to what your ideal customer is searching for on the Internet. This might be an answer to a frequent question, a tutorial or a customer review of your services. When you use video strategically, YouTube will generate leads for your business. In this article I'll show you five styles of YouTube videos that will get you the results you're looking for on YouTube. #1: Turn New Viewers Into Subscribers With a Trailer VideoYouTube Trailer Video lets you feature a video at the top of your channel when nonsubscribers visit. Why not use this space to tell new viewers who you are, what your business is all about and what they can expect from your content?  Your YouTube channel and trailer video as seen by nonsubscribers.
Here is a simple, three-step outline to help you create a 45-to 60-second video that will convert viewers into subscribers who will get alerts whenever you post new video.
#2: Share Stats That Matter to Benchmark YourselfPosition yourself as a reliable source of information with a video that presents numbers and niche market data in a unique, easily sharable way. People love statistics, and if you gather and present good data, they'll share your video with colleagues who are interested. About two years ago, I uploaded a simple two-minute video to share the latest statistics about online video, entitled YouTube and User Engagement. The original received 16,000 views and the follow-up, Video Revolution 2.0, now has close to 40,000 views.  Video Revolution 2.0 shares the latest statistics about online video and has close to 40,000 views. Use these three simple steps to create your own stats video and share important, relevant information with your market:
#3: Share a Customer Success Story to Establish a Good ReputationThere are few things more powerful than a first-person testimonial that tells how your product or service made a customer's life better. This doesn't have to be polished and technical. You can record customer interviews with your mobile device or on a Google hangout with a simple webcam. Better yet, ask your past customers to put their own success stories on camera and send you a link to their video so you can share it on your own channel and add it to your channel's favorites.  Showcase the stories of your customers through video. Here's a simple formula you can use to help customers bring their stories to life for you.
#4: Answer Questions to Demonstrate Your KnowledgeYour potential customers are going straight to Google to find answers to their questions. Claim your Google Authorship, then connect your Google+ profile with your YouTube channel and use video to deliver those answers. You'll become a go-to Q&A resource in no time. Share your knowledge with little things and people will remember you when they need to buy big things.  Marie Forleo of MarieTV reads and answers the questions her audience members ask. To get a jump-start on the questions your customers ask most, use keyword research tools, review forum questions or send out a survey to your existing subscribers and customers. Use these questions to record a Q&A library of videos that are short and to the point so people get what they need quickly. Provide real value, avoid the fluff and don't hold back! #5: Teach People Something to Create Top-of-Mind Awareness of Your ServicesIf you do a quick search for "how to tie a tie," you'll find videos at the top of Google's search results. Some of these videos have more than 13 million views. Rather than writing a text-based article with a series of pictures on how to do something, record step-by-step tutorials, demonstrations and how-to videos. Your viewers can pause the video as needed and that makes their lives easier!  Find out which "how-to" keywords your customers are searching for on Google! If you're camera-shy, the good news about tutorial videos is that the "star" of your video is the product. For online or software tutorials, screen-capture software like Camtasia or ScreenFlow will record your screen and you don't even have to be on camera! The ONE Element Every Video Needs There are more than five styles of videos that work on YouTube and you don't have to limit yourself to the options in this article. Find the best fit for your business, then include the only essential element every video needs: your Call to Action. Provide value and communicate a clear and compelling call to action that inspires your viewer to subscribe, purchase, visit your website or share the video they just watched and you'll see results in no time. What do you think? Are you including video in your online marketing strategy? Which types of video work best for you? Please leave your questions and comments in the box below. This entry passed through the Full-Text RSS service — if this is your content and you’re reading it on someone else’s site, please read the FAQ at fivefilters.org/content-only/faq.php#publishers. Five Filters recommends:
The post How to Create YouTube Videos That Connect With People appeared first on Make Money Online With Twitter Marketing. |
| Top 10 Social Media Blog Finalists 2014: This Week in Social Media Posted: 02 Mar 2014 02:41 PM PST By Cindy King
Finalists: Top 10 Social Media Blogs 2014We received over 600 nominations for our fifth-annual Top 10 Social Media Blogs contest (the blogosphere's biggest contest for social media blogs). The list of 22 finalists is pretty impressive! See for yourself below. The judges: Our judges include Lee Odden (author of Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing and CEO of TopRank Online Marketing), Denise Wakeman (founder of the Blog Squad™) and Neal Schaffer (author of three books, including Maximizing LinkedIn for Sales and Social Media Marketing). They are currently finishing up their reviews of these sites.
Here are the finalists (in alphabetical order): How We'll Pick the Winners#1: Initial Qualification: A blog must have a strong social media focus and must have been nominated multiple times by multiple individuals. If someone nominated more than one blog, only the first nomination was counted. #2: Final Winner Selection
Congratulations to the finalists! We'll announce the winners here soon! What's New This Week?To help you stay up to date with social media, here are some of the news items that caught our attention. Facebook Launches Trending: "A new product that's designed to surface interesting and relevant conversations to help you discover the best content from all across Facebook."  "To the right of your news feed, you'll see a list of topics that have recently spiked in popularity. The list is personalized, including topics based on things you're interested in and what is trending across Facebook overall." Twitter Rolls Out New Web Design: Twitter is "now rolling out a refreshed http://twitter.com" to reflect the look and feel of their iOS and Android apps.  Twitter's new design on the web. YouTube Launches New Comment Management Tool: YouTube has "fast-tracked the development of a new comment management page that lets you see, respond to and moderate your comments all in one place."  "From this central page you can easily remove comments, flag comments for spam or abuse, give a thumbs-up or click over to the video watch page and reply." Twitter Releases New Ways to Create Tailored Audiences: "Advertisers can define groups of existing and potential customers more flexibly and connect with them on Twitter."  "You can now create tailored audiences from lists of email addresses from your own customer relationship management (CRM) database or you can use your CRM database records that you have previously stored with an ad partner." Tumblr Adds Support for @Mentions: In Tumblr, "just type @ and a username when you're writing a post and let that person know that you mentioned him/her."  Tumblr adds Mentions feature. LinkedIn Launches LinkedIn Volunteer Marketplace: "Nonprofits can discover the relevant members who've expressed interest in volunteering."  "These members will now be able to browse hundreds—and eventually thousands—of specific, high-quality volunteer opportunities that nonprofits are seeking to fill." Here are a few social media tools worth checking out: LoginBox: A mobile app that "will change the way you log into websites on your iPad and iPhone, forever!"  With a fresh and different approach, LoginBox not only remembers and fills in your username and password, but also automatically completes any other login workflow actions that may be required. Kuhcoon Ads: An app you can use for Facebook ads management and optimization.  "Create, manage and monitor on the go!" Other MentionsIntroducing Social Media Marketing World: 60+ pros help you master social media marketing! Join Chris Brogan (co-author of The Impact Equation), Mari Smith (co-author of Facebook Marketing: An Hour a Day), Michael Hyatt (author of Platform), Jay Baer (author of Youtility), John Jantsch (author of Duct Tape Marketing), Amy Porterfield (co-author of Facebook Marketing All-in-One for Dummies), Mark Schaefer (author of Tao of Twitter), Michael Stelzner (author of Launch) and experts from more than a dozen brands as they reveal proven social media marketing tactics at Social Media Marketing World 2014—Social Media Examiner's mega-conference in beautiful San Diego, California. Check out this overview of the conference or click here for more details. What do you think? Please share your comments below. This entry passed through the Full-Text RSS service — if this is your content and you’re reading it on someone else’s site, please read the FAQ at fivefilters.org/content-only/faq.php#publishers. The post Top 10 Social Media Blog Finalists 2014: This Week in Social Media appeared first on Make Money Online With Twitter Marketing. |
| How to Respond to a Social Media Crisis Posted: 02 Mar 2014 07:58 AM PST By Barry Welford
Do you know what tactics to use to defend your reputation online? In this article, you'll discover three examples of reputation crisis response and seven steps for defending your own reputation online. Why Reputation MattersA global survey by Deloitte ranks reputation as executives' top strategic risk. The study found most reputation management programs don't support their business strategy well. It's important to understand the way online conversations roll out. Here are some key factors to consider:
Keep these factors in mind as we explore three case studies of companies with major reputation management problems and how they handled them. How Buffer Responded to Crisis Buffer, the online social media scheduling site, was recently severely hacked. Buffer became aware of the problem very rapidly and took immediate action to handle the problem. You can see a full account of their actions during the 24 hours immediately following the hack on their blog. They were quick to inform their customers of the problem and explain what they were doing to fix it before most of their customers were even aware there'd been an attack. Here is just one of the messages they sent via Facebook.  Buffer tells their community on Facebook about their crisis. Needless to say, if their customers had lost faith in Buffer's security and reliability, then a major erosion of their customer base would have taken place.  Fans show their support for how Buffer handled this crisis. Because their response was timely and appropriate, they now have even more loyal customers. How Fontaine Santé Responded to Crisis Fontaine Santé Foods Inc. is a Montreal-based North American food company whose hallmark is quality ingredients and preservative-free, ready-to-eat produce. In December 2011, they detected the possibility of Listeria monocytogenes in their prepackaged salads. The potentially contaminated salads had already been distributed and purchased by many consumers. Not only did this present a potential social media crisis, but also the possibility of a major lawsuit. Major repercussions could've potentially destroyed the brand's long-lasting credibility and reputation. Their crisis plan was simple, timely and effective. Fontaine Santé utilized traditional media and their social media channels to spread the message about the possible contamination and make sure that all consumers were aware of the situation. The brand posted the following well-written official response on their corporate website.  Fontaine Santé kept their customers informed. Thanks to their quick action, all potentially contaminated produce was quickly recalled with no reports of illness. Because Fontaine Santé was open and honest about the possible contamination risk, their loyal customers rallied around to praise and defend the brand. How J.C. Penney Responded to Crisis In May 2013, J.C. Penney had what could be described as a tempest in a teapot that received international attention. The Telegraph declared that J.C. Penney had a problem with its teapot as it was depicted in a huge billboard advertisement on Interstate 405 near Culver City, California. Some people saw the image as a subtle depiction of Hitler.  The offending billboard. This is obviously a matter of personal perception and the result of an innocent creative mistake. The issue could've become a crisis unless J.C. Penney took very prompt action. Because J.C. Penney's response was rapid and appropriate, a crisis was averted. 7 Steps to Defend Your Own ReputationThe case studies above provide you with useful examples to refer to as you develop your own reputation management strategy. Before you begin to build a plan, you need to be sure that you maintain shared standards within your company. Shared standards give you the strongest basis for an effective crisis response strategy. Your company's culture should emphasize the policies the company has developed for all aspects of its operations including:
Every member of your team should understand these policies and commit to them to put your company in the best possible state of readiness in the event a crisis develops.  Crisis management in action. Image source: iStockPhoto. #1: Act QuicklyAlthough it's tempting to hold back until you're sure you understand exactly what's happened and who's to blame (as your lawyers might counsel), those impacted by the crisis want answers fast. Better by far that your company provides those answers before anyone else. #2: Take ChargeThe attitude should be that your company will manage the crisis, rather than allowing it to control the company. There are risks associated with both being prompt and being tardy with your responses. Move as fast as possible, rather than waiting for more information to come in before you act. #3: Handle RealityIt's important to deal with the real facts. Social media makes it easy for whistle-blowers to reveal the truth as they see it. 'Fess up to what's really happening and don't attempt to maintain a charade that could collapse at any time. #4: Engage the Nay-sayersWhen you follow the previous steps, you can deal directly with any critics you have. Old-style PR often suggested laying low until the heat blew over. Because the Internet gives visibility to critics, it's much better to deal with criticism as it arises. #5: Spread the WordTo avoid any misconceptions or incorrect interpretations by others, your company should use all means at its disposal to communicate what has happened and what you're doing about it. This includes using your website, company blog, social media pages and media releases. #6: Encourage DialogueAny successful company will have defenders among its various stakeholders, including customers. Provide your supporters with an online space where they can express their views on what the company means to them and how they see the company's response. By encouraging positive sources of information about your company, you ensure that good opinions can far outweigh any negative information that shows in searches. #7: Deliver on Your WordAt the heart of any crisis, there's a real incident acting as a trigger. It's important that your company ensure there are appropriate responses to that incident, and that outsiders acknowledge your company as handling the situation well. Over to You Don't wait until the threat to your reputation becomes visible. Events in a crisis move quickly online and only by preparing can you successfully defend your company's reputation. Use the examples and strategic tips in this article to help you build a plan that prepares you to withstand a crisis. What do you think? Has your brand had to defend its reputation online? What strategic tactics did you use? What other advice can you offer? Please share your opinions in the comments below. This entry passed through the Full-Text RSS service — if this is your content and you’re reading it on someone else’s site, please read the FAQ at fivefilters.org/content-only/faq.php#publishers. The post How to Respond to a Social Media Crisis appeared first on Make Money Online With Twitter Marketing. |
| You are subscribed to email updates from Make Money Online With Twitter Marketing To stop receiving these emails, you may unsubscribe now. | Email delivery powered by Google |
| Google Inc., 20 West Kinzie, Chicago IL USA 60610 | |
Aucun commentaire:
Enregistrer un commentaire