TwitterToolsReviews |
- Get #Unlimited #REAL Twitter #Followers 2013 #Fast, #Easy, #Free
- How to Run a Facebook Timeline Promotion: 6 Tips for Success
- Startup Company Eliminates the Cold Call With Twitter
- LinkedIn Introduces Showcase Pages: This Week in Social Media
- 3 essential social media management tools
- Snapchat for Business: How Your Marketing Can Benefit From Photo Messaging
- get more tweet clicks heat map
- Podcasting for Business: Top Podcasters Share Success Tips
- 5 Ways Businesses Are Using Visual Storytelling on Facebook
- Twitter networking success guide
| Get #Unlimited #REAL Twitter #Followers 2013 #Fast, #Easy, #Free Posted: 23 Mar 2014 02:31 AM PDT
http://manageflitter.com/try/GaIXo7Jl/connect Why ManageFlitter? ManageFlitter provides you with a set of easy to use tools to empower you to work smarter and faster with Twitter . Sort your followers/following lists by a range of criteria http://manageflitter.com/try/GaIXo7Jl/connect To date they have assisted 2,160,417 users with their Twitter accounts… so they have been around for a while and plan on being around a whole lot more. There system is super fast and built on rock solid reliable architecture. The team behind ManageFlitter have many years worth of experience developing robust online systems that help people lead more productive lives. Twitter: http://twitter.com/Boost4Social Please, share it ___________________ twitter following bot,twitter follower bots,twitter follower bot script,twitter bots to get followers,twitter auto follower bot,twitter mass follower bot,follower bot twitter,twitter bot add followers,witter follower botfree,manageflitter,unfollow,autofollow,management,twitter management,Unfollow Who Unfollowed Me,Unfollow,Unfollowed,Is Following,Following,Twitter Search,Twitter Bio Search,Twitter Unfollow,Follow Back,TeamFollowBack The post Get #Unlimited #REAL Twitter #Followers 2013 #Fast, #Easy, #Free appeared first on Make Money Online With Twitter Marketing. |
| How to Run a Facebook Timeline Promotion: 6 Tips for Success Posted: 23 Mar 2014 01:25 AM PDT By Emeric Ernoult
Are you thinking of running a Facebook contest or promotion without using an app? Would you like to run a contest or sweepstakes on your Facebook page timeline? On August 27, Facebook made a major change to its promotion guidelines. Although you can run a promotion directly on your Facebook page timeline without using a third-party app, there are several factors to address before you decide to run your contest. In this article you'll discover six things to consider before setting up a contest on your Facebook timeline. #1: Know How You Can and Can't Collect EntriesFacebook's new promotion rules and the accompanying guidelines are pretty straightforward. You can collect entries by having users post on your page, message your page, comment on or like a page post and use likes as a voting mechanism. In other words, you can ask users to enter by posting a photo on your page or in the comments on your post, and then select a winner based on which entry has the most likes. You can ask users to enter with a message to your page, a post on your page or with a comment or like on your post, then randomly pick a winner. You can also ask users to answer a question and pick the first correct response as your winner. But you can't ask users to tag themselves in a photo they're not pictured in, ask users to share a post or ask users to post something on their own timelines or their friends' timelines. The promotion below is viewed as unauthorized by Facebook because it lacks any reference to official rules and it requires users to not only like the post but also share it.  This promotion doesn’t follow Facebook’s guidelines. #2: Follow ALL the RulesFacebook has loosened its rules, but there are still rules to follow! As stated in Facebook's Pages Terms: If you use Facebook to communicate or administer a promotion (e.g., a contest or sweepstakes), you are responsible for the lawful operation of that promotion, including:
Comply With Local Regulations In plain English, you must comply with all local regulations. For example, in France, you must register contest rules with a notary public. In Italy, you must use a server based in Italy to collect entries. In Brazil, sweepstakes are allowed in very limited cases. Your local laws still apply and not respecting them can cause you a lot of trouble. The promotion below would be illegal in most states or countries because there's no way for the page to verify that the participants are 21 or older.  This kind of promotion could not be run directly on your timeline. Create Official Rules You're still required to draft official rules for a contest or sweepstakes run on your timeline and you must let your participants know about them. Your rules need to state what prizes you're giving away, how winners will be selected and contacted, who can enter, etc. If you don't have a website to publish your rules on, host them as a PDF in your public Dropbox folder or on a tab on your Facebook page so you can link to them somewhere in your post and prove that participants had a chance to read them. Release Facebook From Liability Your contest or sweepstakes timeline post must contain the legalese associated with promotions on Facebook. There's been no change on that side and Facebook requires that you include the following:
You need to add the sentence in the second point somewhere within your post and further state that participants, by entering the sweepstakes or contest, fully release Facebook from any liability. You might think the legal language makes your post resemble a long disclaimer rather than a fun promotion, but you can't get rid of it. Sixt rent a car made sure they were in compliance with this promotion below.  Your contest and promotion posts have to contain the legalese associated with promotions on Facebook. #3: Beware of CheatersIt's difficult to verify legit entrants or votes for a contest or sweepstakes that's run on your page's timeline. Some participants create fake Facebook profiles to enter multiple times or to participate in vote exchange schemes that increase their chances of winning. If you run a quiz-type contest, remember that users can edit their comments. So it's next to impossible for you to know if an answer in the comments was correct when it was originally entered or if the user edited the answer after seeing other participants' answers. Whether you have 100 or 10,000 entrants, if your contest has unclear rules and you select a winner who's not a legitimate participant, you'll likely face disgruntled users. Make sure your contest attracts genuine participants and address any issues early and decisively. Cadbury did a great job of responding when they were alerted to fictitious entrants in their contest.  Cheating is often spotted early on by legitimate participants. When it is, the key is to address it quickly and appropriately. #4: Think About How You Select WinnersWhether you want to pick a random winner from among all participants, sift through comments to identify the first "right" answer or scroll through user posts to find the entry with the most votes, there's no native tool to help you select a winner and you'll have to invest some time in the process. If you have a small audience, this isn't too big of an issue. But if you gather a significant number of entries, you may still need a third-party application to help you pick a winner without spending too much time scrolling through hundreds or thousands of entries.  If you have several hundred likes on a post, picking a winner without a tool is complicated. Likes on a post are only displayed 50 at a time and you will scroll for a long time! #5: Consider the Value of Your PrizesWhether your page audience is big or small, the value of the prizes you offer through your timeline contest amplifies any potential troubles you encounter. For example, if you offer a $1,500 vacation to the Caribbean, your participants will watch very closely to see how you pick the winner, and they'll definitely scrutinize that winner to make sure it was a "fair" selection. If your selection process isn't clear or seems unfair as far as the other participants are concerned, you'll face a virtual "riot" on your page. On the other hand, if you're giving away two movie tickets valued at $10 each, your participants are less likely to care about the legitimacy of the winners. These examples are extreme. But the point is that a timeline contest can be a great choice to offer prizes of low value, even to a big audience. However, if your prizes are of high value, think twice before taking the timeline promotion path. #6: Evaluate the LimitationsThe biggest downside of timeline promotions is that they can't help you grow your fan base or collect information about your participants. For example, Facebook doesn't prohibit asking your participants to like your page when they enter, but you can't enforce that action from a timeline promotion like you can with many third-party app tools. Nor can you collect any data, including emails, without using a third-party app. Because many page owners use contests and promotions to increase their mailing lists, this makes timeline promotions a big no-go for them. On the other hand, if you're not looking to grow your fan base and you don't need to collect your fans' email addresses—you just want to entertain your existing fans—you can definitely consider timeline contests. Choose the Right Promotion for Your Business While timeline promotions present a lot of opportunity for businesses to engage with and reward their fans quickly and easily, they may not be the right answer for every contest. The value of prizes, the expected number of entrants, the process of selecting winners and the end goal of your business should all be taken into account when you weigh whether to run your contest on your page's timeline or to use a third-party app with a custom tab. What do you think? Have you considered running a promotion on your timeline yet? What will influence your choice to go directly on the timeline as opposed to using a third-party application? Share your thoughts in the comments below. This entry passed through the Full-Text RSS service — if this is your content and you’re reading it on someone else’s site, please read the FAQ at fivefilters.org/content-only/faq.php#publishers. Five Filters recommends:
The post How to Run a Facebook Timeline Promotion: 6 Tips for Success appeared first on Make Money Online With Twitter Marketing. |
| Startup Company Eliminates the Cold Call With Twitter Posted: 23 Mar 2014 12:19 AM PDT By Casey Hibbard
"We spent a lot of time cold calling or direct emailing," said Craig Robertson, co-founder and CEO of ecycler.com. "We would catch people when they were busy and they didn't want to talk to us." ecycler.com, founded in 2009, is an Internet-age twist on the cash-for-cans concept. Rooted in the belief that one man's trash is another man's treasure, the site connects recycling discarders with collectors for mutual benefit.  Green startup ecycler.com connects recycling discarders and collectors for mutual benefit. As a start-up, ecycler.com needed to build its signups of both discarders and collectors quickly. Founders took to social media to grow awareness among businesses and individuals. Well beyond posting on Twitter and Facebook, their proactive tactics made a real difference. From securing in-person meetings to landing media and blog coverage, the scrappy partners' use of social tools has rapidly grown signups and earned the company a sweet grand prize in a small business challenge. Organization: ecycler.com Social Media Handles & Stats: Highlights:
From Trash to TreasureIf you're of a certain age, you may remember the days when people collected and recycled aluminum cans not because they were green, but because they wanted to earn some green – cash from recycling stations. With so many curbside programs now, those recycling spots have largely disappeared. But there's still money to be made. ecycler.com co-founders Timothy Laurent and Craig Robertson were children of the can recycling era. As a Cub Scout, Laurent raised funds for his troop with aluminum cans, while Robertson took the same route to buy his first computer. Years later, the college friends, now both with prestigious Big Four consulting backgrounds, hatched their business idea over coffee.  Founders Tim Laurent and Craig Robertson, who both raised money with cans as kids, debuted ecycler.com at TechCrunch50 in 2009. The concept is simple. Someone wanting to discard ("discarders") recyclable items posts them on the site, where a "collector" can then arrange to pick them up locally. For smaller, lighter items like eyeglasses, discarders can now ship to collectors. In many places in the U.S. today, there's still real money in recycling: 10 cents for a glass bottle in Michigan, 5 cents for cans and bottles in California, and 67 cents for a pound of cans in Northern Illinois. Currently, 10 states have "bottle bills" that legislate the value of these recyclables. But even in non-bottle–bill states, cans, bottles, paper and cardboard can be exchanged for cash.  Aluminum cans commend 68 cents per pound in Northern Illinois, or about $4.50 per bag! Those now cashing in through ecycler.com run the gamut from business owners of recycling centers to church groups to teachers wanting cash to fund an in-classroom pet. But Laurent and Robertson have found the market for reusable goods extends well beyond the typical items. Collectors can even be artists looking for specific items for their work, like corks, compact discs or keys. While the service is currently free to both collectors and discarders, ecycler.com foresees that collectors will be willing to pay for the opportunity to connect with discarders. Finding Targets With Twitter SearchFrom the start, the founders have used social media to spread the word about the business and drive traffic to the website. They began with Twitter and still find the tool a top powerhouse for their business. "Twitter is our main communications channel out," Laurent said. With posts that interest discarders, collectors and other recycling enthusiasts, ecycler.com has grown its followers to more than 8200. The partners frequently post items such as welcomes to new collectors, twitpics and YouTube videos, updates on bottle-bill legislation, or answers to questions about recycling in general.  ecycler.com engages fans with recycling-related content and answers to general questions. The small team at ecycler.com uses tools to make it simple to update the Twitter stream. When a new collector signs up on ecycler.com, the site uses the Twitter API to tweet automatically each new collector's location and types of items collected. That alerts potential discarders who might be in that geographic area with those items.  A Twitter API automatically updates Twitter when a new collector signs up. Additionally, the partners proactively use search tools to identify those talking about recycling and find organizations to partner with. Beyond basic Twitter.com searches, they use TweetDeck, IceRocket and notify.me to find relevant activity. With the latter, Robertson sets up automatic email notifications to himself for certain keywords and phrases such as "I just recycled" or "I recycle cans." From there, they follow collectors and potential partners; hoping following is the first step in expanding business relationships. Twitter for In-Person and Phone MeetingsMost notably, the two tap Twitter to make connections that open doors for meetings. The partners found that using a traditional approach didn't take them very far in connecting with businesses that might become discarders. When Laurent and Robertson switched their outreach from traditional measures to social media, they noticed a difference. "We were reaching people when they wanted to be reached, when they want to have a conversation – not when we wanted to have a conversation," Robertson said. First, they got to know targets by watching tweets. Then, they started conversations on Twitter with retweets or @ messages directed to the business. "The next thing you know, we'd have a meeting planned," Robertson said. Now, the partners estimate they establish at least one new meeting every week through social media. Fostering Blog RelationshipsThe duo largely uses the same approach for forging relationships with bloggers and media contacts, leading to significant coverage. First, they search for prominent bloggers in the green space and begin following them. After retweeting, introductions and exchanging information, bloggers or media outlets often write about the company.  ecycler.com met Amanda Abella on Twitter, leading to a blog post. Abella has since become a discarder on the site. In turn, those posts drive legitimate traffic back to the ecycler.com website, helping grow the base of collectors and discarders. Engaging Fans With Visual PostsWhile Twitter has generated one-on-one connections, Facebook and YouTube pull traffic to the ecycler.com site with a more visual, interactive component. Facebook allows the company to start discussions and share information that's more than 140 characters. Nearly every Facebook post includes a photo or link to a video, helping increase engagement. Such engaging Facebook content succeeds in generating about 10% of the total traffic to the ecycler.com website.  Nearly every Facebook post includes a photo or video, increasing engagement. The company might share how its collectors use recyclables to make art, updates on bottle-bill legislation or one of its "Crush that Can" videos. For the latter, YouTube serves as the home for the more than 70 videos ecycler.com has created, most of which show funny and creative ways to crush aluminum cans – by pumpkin, suitcase or truck, for example.
Award-Winning ResultsIn February, ecycler.com's social media efforts paid off in more than site traffic and new site registrants. The company participated as a finalist in a 3-month Small Business Road-to-Success Challenge from Fairfield Inn & Suites. During that time, the company could stay free at the hotels while traveling. In exchange, finalists had to meet specific business goals they set for themselves. In that time, ecycler.com exceeded its goals by registering 151 new collectors and 623 new discarders – largely through proactive social media tactics – leading the company to win the $20,000 grand prize. At the same time, the company won one of the smaller challenges by landing coverage on five related blogs. With its winnings, ecycler.com now turns its attention to adding new features for discarders and collectors, such as an iPhone application. As it grows, it will continue to apply the scrappy, proactive social media tactics that have built the company's momentum to date. Recycle and Reuse These Best Practices From ecycler.com Cultivate relationships – Remember the "social" in social media, rather than just blasting out updates. Twitter lets you build relationships and trust over time in a way that works for both sides. Be visual – Nearly every ecycler.com post on Facebook includes a photo or video. Consider how to add a visual component to all your posts. Focus on what works – ecycler.com seeded its own wiki with hundreds of articles but it just didn't pull traffic like other social media or the company's own blog. What's your best example of how social media helped you forge a valuable business relationship? Leave your comments in the box below. This entry passed through the Full-Text RSS service — if this is your content and you’re reading it on someone else’s site, please read the FAQ at fivefilters.org/content-only/faq.php#publishers. The post Startup Company Eliminates the Cold Call With Twitter appeared first on Make Money Online With Twitter Marketing. |
| LinkedIn Introduces Showcase Pages: This Week in Social Media Posted: 22 Mar 2014 10:57 PM PDT By Cindy King
What's New This Week?LinkedIn Announces Showcase Pages: LinkedIn's new Showcase Pages "are dedicated pages that allow companies to highlight different aspects of their business and build relationships with the right community."  “LinkedIn members will be able to follow the specific brands and products they care most about that have Showcase Pages.” Pinterest Introduces Place Pins: Place Pins "combine the beautiful imagery of a travel magazine with the utility of a map online so you can share it with friends."  “You can access Place Pins from anywhere on your smartphone, too, which means you can find new places on the go and even get directions!” Facebook Updates Page Composer: "Two updates coming to the Page Composer will make it easier for page admins to schedule posts and upload photos."  “To make it simpler to schedule posts,” Facebook has “shortened the process for scheduling a post from 12 steps to 4.” Twitter Improves Search on Mobile: "New filters in search help you quickly find exactly the tweets and people you're looking for. And now you have the option to view all tweets—simply toggle between top tweets and all tweets at the top of your search results."  “If you want to see great photos, use the new photo search filter to see tweets with photos in a grid or list layout.” Tumblr Introduces New Look for Mobile: Tumblr has "a new look for iOS 7 with faster performance and tag autocomplete!"  Tumblr for iOS 7 has faster performance. Groupon Introduces Freebies: Groupon is "offering tens of thousands of coupons from national brands just in time for the holiday shopping season."  “Freebies has something for everyone.” Here's more interesting news to follow: Pinterest Expands to E-Commerce Sites: According to The Wall Street Journal, "Pinterest is opening up its popular scrapbooking service to outside developers—a long-awaited move that could juice sales of e-commerce sites while helping the fast-growing startup build its influence around the web."  “A new tool on Zappos displays the retailer’s most popular items based on Pinterest activity.” Weekly Marketing TipHere we bring you weekly marketing tips from Michael Stelzner, founder of Social Media Examiner:
Other MentionsIntroducing Social Media Marketing World: 60+ pros help you master social media marketing! Join Chris Brogan (co-author of The Impact Equation), Mari Smith (co-author of Facebook Marketing: An Hour a Day), Michael Hyatt (author of Platform), Jay Baer (author of Youtility), John Jantsch (author of Duct Tape Marketing), Amy Porterfield (co-author of Facebook Marketing All-in-One for Dummies), Mark Schaefer (author of Tao of Twitter), Michael Stelzner (author of Launch) and experts from more than a dozen brands as they reveal proven social media marketing tactics at Social Media Marketing World 2014—Social Media Examiner's mega-conference in beautiful San Diego, California.
What do you think? Please share your comments below. This entry passed through the Full-Text RSS service — if this is your content and you’re reading it on someone else’s site, please read the FAQ at fivefilters.org/content-only/faq.php#publishers. The post LinkedIn Introduces Showcase Pages: This Week in Social Media appeared first on Make Money Online With Twitter Marketing. |
| 3 essential social media management tools Posted: 22 Mar 2014 10:36 PM PDT
Posting updates, commenting, responding to questions, searching for conversations and followers all requires time and attention. That's why it is so important to use social media management tools to help you maximise your reach while juggling resource. There are many tools available to choose from, free and/or paid. Choosing the right one for you has to do with the number of social media platforms you're managing, with the goals you have and how much you want to invest in social media. To help you decide here are three social media management tools that I’m fond of using: 1: Crowdbooster
It is free for one Facebook and one Twitter account and paid for more 2: Buffer
With the bookmarklet installed and your scheduled times set it can be as simple as two clicks to add an update to your accounts which will really help you save time! 3: Postling
It allows scheduling and posting text, video, and image updates to all platforms, from tweets to full blog posts. You can manage multiple brands from one account, separated by tabs and do keyword tracking and monitoring. It also has an iPhone app if you are always on the run outside the office. What social media management tools do you class as essential? The post 3 essential social media management tools appeared first on Muddywall. The post 3 essential social media management tools appeared first on Make Money Online With Twitter Marketing. This posting includes an audio/video/photo media file: Download Now |
| Snapchat for Business: How Your Marketing Can Benefit From Photo Messaging Posted: 22 Mar 2014 10:20 PM PDT By Eric Sornoso
Do you want to deliver time-sensitive offers to your customers? Wondering how SnapChat could help your business? It's no secret that mobile is the new black: most people rely on their phone or tablet to access information. In this article, you'll discover 5 ways brands can add Snapchat to their mobile marketing strategy. How Snapchat WorksIf your target audience is age 13-25, Snapchat may be the answer you're looking for. It's a popular mobile app—it logs over 400 million messages every day—that shares photos and videos that disappear after a short time. First, let me explain how Snapchat works. A Snapchat picture, or snap, is only available for a set time limit, from 1 to 10 seconds, once the user opens it. However, the new Snapchat Stories feature allows items to be available for up to 24 hours. The limited lifespan makes Snapchat the perfect tool to deliver a call to action that creates excitement and a sense of urgency.  Open the app, then to take a snap, tap the center button once. For video, press and hold the center button for as long as you want the video to record. Ready to get down to business? Here are five creative ways you can leverage Snapchat to promote your own business. I'm including a few brand examples to get your creative juices flowing. #1: Reward Current Customers With Mobile CouponsBecause Snapchat is ubiquitous with its young target market, it allows brands to deliver offers and coupons in a matter of seconds. Coupon snaps not only reward customers, they provide incentive to bring them back for more. 16 Handles, a frozen yogurt chain, uses Snapchat to send discount coupon codes to customers who send them snaps of themselves or friends eating 16 Handles frozen yogurt. The discounts range from 5% to 100% and recipients redeem the coupon by showing the cashier the code. Within a few days of beginning their Snapchat campaign, 16 Handles had exchanged more than 1,400 images with users, and built a user list to which they could send future promotional material.  16 Handles uses Snapchat to send mobile discount coupons. #2: Gain New Followers With a GiveawayIn the same way coupons can retain customers, giveaways put you in touch with new ones and generate leads. The giveaway incentive helps you build a follower base that receives future giveaway offers and coupon codes. You can use a giveaway to encourage fans from other social platforms, including your website, to add your brand on Snapchat and get their friends to add you as well. You can track your new subscribers with a simple hashtag that reinforces your brand. In June, sports ticket provider Chat Sports used Snapchat to offer their community a chance to win tickets to a game. To enter, users had to have five friends add Chat Sports on Snapchat. Then those friends had to send a unique image to Chat Sports with the username of the fan who wanted to win the tickets and the hashtag #gimmietickets. The result was 150 responses in 48 hours.  One fan's submission to Chat Sports to win free tickets. #3: Take People Behind the ScenesSnapchat recently added a Stories feature that lets brands send out a combination of images and 5-second videos to tell a story. If you have a lot of fun behind-the-scenes footage, offer your followers a taste with a story. At the end of the story, include a teaser and send fans to your website or YouTube channel. The New Orleans Saints use this feature to its full potential by regularly sending out stories that include behind-the-scenes footage, a look at kits for the game and images of new Saints products.  The New Orleans Saints keep their fans involved in what they do. #4: Preview a New ProductSneak peeks on Snapchat are one way to build customer loyalty and buzz around a new product before it even hits the shelves. Your brand's snaps could include a string of teasers leading up to the product launch. When you send out an image of your new product, treat your community like personal friends rather than customers. Taco Bell wanted a friendly and convenient way to reach their customers with information about the new Beefy Crunch Burrito. Snapchat fit their needs perfectly because it's popular with their target market.  Taco Bell uses Snapchat to let current fans know about new products first. #5: Tell Customers About Holiday Sales and EventsSnaps of a holiday greeting or invitation are great ways to keep your brand top of mind with customers during any holiday season. Use snaps to promote your brand or products to customers long before they decide to shop. But you don't have to wait for the major holidays. Every month comes with lesser-known celebrations like International Talk Like a Pirate Day or Chocolate Milkshake Day—prime opportunities to engage your fans in a new and interesting way. Karmaloop, an online streetwear retailer, sent snaps to customers after Thanksgiving and included coupon codes for their online store. Using Snapchat let them reach their target customers without spending a lot of money on advertising.  Customers love holiday greetings with an online coupon. Consider using Snapchat to reach a young customer base. It can be hard to engage a younger audience like the age 13-25 demographic. Snapchat gives you inexpensive access to them, and done right, Snapchat can fit seamlessly into your mobile strategy and have a high ROI. What do you think? How are you using Snapchat? Let us know your experience and thoughts in the comments below. This entry passed through the Full-Text RSS service — if this is your content and you’re reading it on someone else’s site, please read the FAQ at fivefilters.org/content-only/faq.php#publishers. The post Snapchat for Business: How Your Marketing Can Benefit From Photo Messaging appeared first on Make Money Online With Twitter Marketing. |
| get more tweet clicks heat map Posted: 22 Mar 2014 10:02 PM PDT A new study from social media scientist Dan Zarrella reveals how you can get more clicks from your tweets. The earlier in the tweet your link is (so long as it is not at the very beginning) the more click you will get. The heat map image below symbolizes a Tweet, with areas to the left in the beginning of the Tweet and areas to the right at the end. Tweet Heat Map: [INSERT LINK HERE] - Where Links Get The Most Clicks on Twitter [STUDY]Tweet Heat Map: http://goo.gl/7FcT3 – Where Links Get The Most Clicks on Twitter [STUDY]This data was just released today and plan to test it over the next few weeks by checking my click data, which is recorded by both bit.ly and goo.gl link shortening services I use. In a week or too I will post an update with my observations of this data in action! Want more clicks for your tweets?To get more from your tweets check out my Twitter Timing Tips, my Tips for Getting More Retweets and sign up for my free Twitter Tips eCourse! The post get more tweet clicks heat map appeared first on Make Money Online With Twitter Marketing. |
| Podcasting for Business: Top Podcasters Share Success Tips Posted: 22 Mar 2014 09:38 PM PDT By Michael Stelzner
Wondering how top podcasters use their podcasts to grow their businesses? To learn how podcasting can help build your business, I interview Michael Hyatt and Chris Brogan for this episode of the Social Media Marketing podcast. More About This Show
The Social Media Marketing podcast is a show from Social Media Examiner. It's designed to help busy marketers and business owners discover what works with social media marketing. The show format is on-demand talk radio (also known as podcasting). This episode is a panel discussion from Social Media Success Summit. It includes myself, Michael Hyatt from the This Is Your Life podcast and Chris Brogan from the Human Business Way podcast. The panel shares an inside look at some of the podcast secrets you can use to enhance your sales. You'll learn about podcast frequency, how to promote your offers and ways to get your audience to take action. Share your feedback, read the show notes and get the links mentioned in this episode below! Listen NowPodcast: Play in new window | Download You can also subscribe via iTunes, RSS, Stitcher or Blackberry. Here are some of the things you'll discover in this show: Podcasting for BusinessHow podcasting can help your business Michael shares that the most obvious way it has helped his business is with reach. He gets as many podcast downloads a month for This Is Your Life as he gets unique visitors to his blog. His audience has doubled because of it. He believes that you get a different kind of follower with your podcast. Many people have said that they have never read his blog; instead they've connected with him through his podcast.  Michael Hyatt's This Is Your Life podcast has helped him double his audience. You'll discover why podcasting is more intimate and why this type of connection has benefited Michael's business. Chris shares his story of how he got into podcasting in 2005, when it was still the early days for this type of platform. He started an event called Podcamp with Christopher Penn. Back then it wasn't easy for people to consume a podcast, so it wasn't a great time for the independent podcaster. A year or so ago, Chris decided to jump back in again and started The Human Business Way. You'll find out why Chris puts in a lot of effort to make sure his show is a very personal experience. Listen to the show to find out why a podcast is a great platform to build a community around. Podcast frequency Chris has tried all different schedules for his podcast. He originally put his show out weekly, then more frequently than that and has also gone weeks between shows. He originally told everybody that he would close the show at 100 episodes. This wasn't to hurt his relationship with his community, but to carry out tests as a marketer on the flexibility, expansion and depth of his show. You'll hear how these results helped him with the new show format.  The Human Business Way is nearly at its 100th episode. Michael's podcast is a weekly show. He tries to deliver it on a Wednesday morning because people count on it. You'll hear the type of content schedule Michael has and what he did last summer when he had a month off to write his book that resulted in only a 10% traffic hit. The take-home lesson is to figure out what your audience expects. You'll hear Chris share the formula that works for his audience and how he gets around people's unwillingness to commit. Listen to the show to find out one of the downsides to having too many podcasts in a short period of time. How to advertise and promote what you offer with your podcast Michael explains how he originally started with ads on the front end, where he knew he had the maximum number of people listening for him to connect with. However, someone graciously suggested to him that he should give before he expects to receive. The listeners who don't know you will want to get straight to the juice. You'll find out what technique works best for Michael and the types of ads he uses.  Test out advertising on your podcast. Image source: iStockphoto Chris has never had ads on his podcast and he says that it wasn't for any negative reasons. He's still debating how he can make advertising happen. When he promotes his own stuff in the show, he has seen almost no uplift. Michael mentions his own events in his podcast, mainly so people can hear him share why it's important. He feels like he needs high numbers of impressions for somebody to buy a big-ticket item. Listen to the show to learn the techniques you can use to find out the best time to include ads throughout your podcast. What to podcast about Michael reveals that when he writes a blog post, he decides if it can also be a podcast. If it can, he files it away for a future show. He has around 100 blog posts that he will eventually do a podcast on.  Michael uses blog content for his podcast. This allows him to see where the content was weak and make it better or answer a question that wasn't answered previously in the blog post. It enhances the original article and takes it to another level. Chris' show, The Human Business Way, is strictly an interview show. Chris makes sure he interviews people in the business world to whom his community might not ordinarily have access. He also interviews his community members as much as possible. You'll discover why Chris tries hard to make sure his community gets their turn at the microphone. For the Social Media Marketing podcast, I look for two different kinds of people to interview—someone who has an extreme story and someone with extreme knowledge. You can be strategic and use your podcast as an opportunity to develop a relationship with the person you are interviewing. As a business owner, it's a great way to get to know someone. Listen to the show to find out about an interview Chris did that became one of his most listened-to shows ever. Encourage people to act At the very end of Chris's podcast, he calls out people's names and makes sure they feel cared for and loved. The mindset is that people respond to attention and it prompts a response. You'll find out why this technique really works well for Chris and his community. Listen to the show to find out what clear call to action Michael leaves at the end of his show and why as a content producer it can be really motivating. How do you know if your podcast will be a success before you commit? Chris says that you just have to give it a try. He suggests you can make some audio on SoundCloud or AudioBooth first, to see if any one cares for it.  Test your audio with SoundCloud. You have to try and fail a lot if you want to succeed. Listen to the show to find out what happened when Chris started to produce a video show. Can you build an audience with a podcast, without having a large blog audience? Michael says it goes back to how you define success. He thinks it's easy in the social media space to define it based on the number of listeners. Although it's great to have big numbers, it doesn't always translate into interest, conversion and sales. There are people out there who don't have large platforms but their audience is engaged, which creates success.  Nicholas Megalis is the number-one Vine user and he doesn't have a blog. You've got to try it if you want to succeed. You might discover that an audience on audio receives you better and feels more connected to you than one in a written context. Listen to the show to find out why you need to dial into your community before you jump to another platform. The amount of work that goes into a show Michael explains that when he first started out, it would take him two full days a week to produce a show. This included the preproduction, production and postproduction. So last spring, he decided to hire a producer, which helped a great deal but it still took him a full day per episode. You'll discover how much time Michael has managed to cut off of the production and why his audience hasn't been able to tell the difference. Listen to the show to find out how long it takes Chris to produce a show and why he has the time to do all his own postproduction. Give podcasting a chance Michael advises you to go for it. Everything he has tried has been an experiment. He's discovered that the things he thinks won't work do, and the things that will work don't.  You never know what will happen until you get out there and try. Image source: iStockphoto Chris advises that you need to fail to succeed. Listen to the show to discover why it's been one of the most rewarding things I have ever done in my business life. Other Show MentionsThis week's podcast is sponsored by Social Media Marketing World.
I want to share with you some of the amazing testimonials we received from people who attended last year. "I will BEG my boss to send me back next year!" - Julie Lowe "I will definitely be flying back from Tasmania next year." - Karyn Hogan You'll hear a clip from someone who attended the conference last year who was absolutely thrilled to be a part of it. So if you're sitting on the fence and aren't sure if it's going to be a good investment for your business, visit here and watch the clip of dozens of thought leaders in social media and what they had to say about the event. I think you will be really encouraged that this is not like your traditional conference. It's absolutely out of this world. Check it out. Key takeaways mentioned in this episode:Ways to subscribe to the Social Media Marketing podcast: What do you think? What are your thoughts on podcasting for your business? Please leave your comments below. Images from iStockPhoto.This entry passed through the Full-Text RSS service — if this is your content and you’re reading it on someone else’s site, please read the FAQ at fivefilters.org/content-only/faq.php#publishers. The post Podcasting for Business: Top Podcasters Share Success Tips appeared first on Make Money Online With Twitter Marketing. This posting includes an audio/video/photo media file: Download Now |
| 5 Ways Businesses Are Using Visual Storytelling on Facebook Posted: 22 Mar 2014 09:08 PM PDT By Ekaterina Walter
Do you have a great story to tell, but you're not sure how to share it? Every company has a story to tell. It could be anything from brand history to internal innovation to fun customer feedback. Unfortunately, few businesses share their stories effectively on Facebook. In this article I'll show you five imaginative ways brands are using pictures to tell compelling stories that generate engagement on Facebook. Why Tell a Visual Story?A picture is worth a thousand words. It's a cliché for a reason. When you're scrolling through the news feed, what catches your eye? Most updates are text, but Facebook users like pictures. Posting images can help increase engagement and shares on Facebook. Photo posts account for 93% of the most engaging posts on Facebook. They can get 53% more likes, 104% more comments and 84% more click-throughs on links than text-based posts! Are you using pictures to your advantage? Below are five examples of companies that are wowing their fans with visual stories. #1: Use Clever Photo CollectionsThe American Express Facebook page strives to give a strong visual representation of the brand. That can be a tall order for a service-based company. American Express rose to the challenge by taking photographs of related items, then sharing them with short updates that ask a question or evoke a certain feeling. Recently, the freezing weather in the US has everyone talking. American Express shared this simple but hugely descriptive picture on their Facebook timeline.  American Express connects with fans through a simple image. Not only does the picture convey winter and snow days, it also subtly includes an American Express card. To me, that picture said, "You're probably having a snow day, but all you need is your American Express card in case you need to order pizza, download a movie or do some online shopping without braving the weather." The company used the same technique on December 23:  Interesting pictures and fun questions encourage Facebook engagement. The post asked, "Guess whose holiday essentials these are?" It was a clever alternative to the in-your-face holiday posts that had been doing the rounds, and invited plenty of discussion and good-natured responses. Hey, doesn't everyone need a credit card? Those reindeer vet bills sure do add up. Tip: Photograph your product with everyday objects or in a live setting to tell a fun story or spark an emotional connection with your community. Take advantage of trends that are relevant to your audience to show how a customer could use your product. #2: Create Stand-Alone Visual CampaignsSometimes a company's marketing gimmick can take on a life of its own. Several years ago, UK-based insurance comparison site Compare The Market created a campaign around the idea that market sounds just a little bit like meerkat. They introduced Aleksandr Orlov, a meerkat with a Russian accent and an aristocratic heritage. The campaign was a huge hit. Even though Compare The Market isn't actually on Facebook, Aleksandr has his own page, with more than 800,000 likes! The story of Aleksandr, his friends and his family (including the new baby, Oleg) is played out on this fun, interactive page, which drives traffic back to the company website with its clever use of storytelling and merchandising (a free meerkat toy with every purchase through the site).  Compare The Market uses Aleksandr Orlov, a meerkat, to share stories with its audience. Tip: If you don't have a mascot, why not tell the story behind your logo, choice of location or something else that makes your company unique? Marketing is not about B2B or B2C anymore, it's about P2P (people to people). Your fans want a human connection with your brand and your people. They want to peek behind the scenes and explore your culture, understand your mission and find out what inspires your innovation. #3: Develop Community Around a CharityMany businesses make a point of giving back to their community, but TOMS shoes goes much further. The company was founded on the charitable concept that for every pair of shoes they sold, they would donate a pair to children in poverty around the globe. TOMS makes an impact on their fans by sharing pictures of those they've helped. It's one thing to know a company has a strong charitable background, but seeing it helps fans appreciate the effect they're having on the world.  TOMS gives their fans a connection to the people they (both the company and its fans) are helping all over the world. Tip: Share your company's passion with your fans. Every brand has a story about the inspiration behind the innovation or employees' passion for company product(s). Use pictures to convey your brand's core values. #4: Incorporate Fan-Generated ContentThe Starbucks' Facebook page celebrates the most important people to the company: their customers. Starbucks posts Instagram photos from their fans to give a customer's-eye view of the brand. Not only is this a fun way to show customer appreciation, it's a really clever way of generating fresh, relevant content that brings business and customers closer together.  Starbucks uses fan-generated content to show customers its appreciation. When Starbucks shared the customer photo above, it generated a massive response with over 78,000 likes, 460 comments and 1,500 shares. Using customers' own photos to tell a brand's story is an inclusive strategy and clearly resonates well with other fans. This authentic word-of-mouth is priceless. Tip: Your customers are your greatest asset; make them feel like a valued part of your story by sharing their images. Ask fans to use a specific hashtag when they share photos of your brand so you can find them easily. #5: Share Your HistoryPositive nostalgia fosters true emotional connection. Reflecting on your brand's history brings a whole new dimension to your marketing. IBM has an illustrious history of innovation and the company capitalizes on that by sharing pictures from their archives on their Facebook page. Some of the company's most liked and commented-on posts are those that show how much technology has changed and how IBM led those changes.  Fans love to see how things have changed over the years. Showing how your brand started, the challenges you have overcome and celebrating some of your best achievements can make your followers proud to be associated with you and all the great work you have done over the years. Tip: Don't bury photos from your past in offline archives. Use them to show how far you've come and the moments you're most proud of. Celebrate those moments with your community and ask them to share their own memories. Share your stories. Your brand has some great stories, so why not tell them? Don't settle for long text updates that get glossed over in the news feed. Tell your story with pictures and rich media so your fans connect with you. Customers who feel more connected to a brand display greater loyalty and are more likely to advocate for your brand. What do you think? How have you used pictures to share your company's story? Do your fans respond more enthusiastically when you post pictures? Share your comments below. This entry passed through the Full-Text RSS service — if this is your content and you’re reading it on someone else’s site, please read the FAQ at fivefilters.org/content-only/faq.php#publishers. The post 5 Ways Businesses Are Using Visual Storytelling on Facebook appeared first on Make Money Online With Twitter Marketing. |
| Twitter networking success guide Posted: 22 Mar 2014 08:44 PM PDT |
I wrote the title for this blog post in a format that makes it easy for people to apply this formula:
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