TwitterToolsReviews |
- Viral Tweet Test Results Part 2: Timeline & Transmission Rates
- 5 LinkedIn Company Page Tips to Enhance Your Marketing
- 26 Ways Social Media Marketers Use Smartphone Apps
- Popular Facebook App, Game Of Thrones: Ascent Now Available On iPad
- Twitter Reportedly Refocusing Music Strategy Around Content
- Update: Twitter Recovered Majority Of Celebrity Tweets That Got Deleted
- 5 Steps to Creating an Internal Blogging Program
- 18 Social Media SEO Resources to Improve Your Search Ranking
- Beasts Of The East Game Heats Up Twitter As Game Finishes Strong
- Turkey’s Ban On Twitter Overthrown By Court Officials
| Viral Tweet Test Results Part 2: Timeline & Transmission Rates Posted: 27 Mar 2014 12:50 AM PDT The first meaty bit of data I've pulled out of the results is a timeline of the growth activity including retweets, comments and clicks through to the page. I've also marked the times when popular users retweeted and when it first hit the "Trending Topics" list.
And here are some rough numbers based on the first day of the experiment (after which activity slowed to a trickle):
I'll be pulling more complex data out of the results also, including an attempt at actually mapping the spread of the Viral Test Tweet through Tweets, followers and retweets. And as before, if you can think of any other data points I may be missing, please let me know. The post Viral Tweet Test Results Part 2: Timeline & Transmission Rates appeared first on Twitter Tools Reviews. | |||||||||||||||||||||||||
| 5 LinkedIn Company Page Tips to Enhance Your Marketing Posted: 26 Mar 2014 11:42 PM PDT By Jason Miller
Do you have a LinkedIn company page? In this article, I'll show you how to get the most from your LinkedIn company page, in five easy steps. Why a LinkedIn Company Page?The benefits of a well-oiled LinkedIn company page include engaging followers with company news, updates, events and relevant content. There's also the improved search engine rankings as LinkedIn pages often perform well in company searches. And let's not forget lead generation opportunities from your content marketing. In fact, research shows that 50% of LinkedIn members are more likely to purchase from companies when they engage with them on LinkedIn. Here's how to make your LinkedIn company page work for you: #1: Optimize Your LinkedIn PageShowcase what your business has to offer. Smart marketers who build out their products and services page tend to attract twice as many company followers than those who don't. Use this page to tell members what you do best and give them compelling reasons to follow you. Remember that you can link to just about anything from your products and services page, including your latest and greatest white papers, case studies or how-to content. You'll best attract customers when you turn your products, services or anything else relevant to your business into focal points. Here are just a few examples of what to feature prominently:
Company pages are also very SEO-friendly. Google previews up to 156 characters of your page's text. Be sure to edit your description so that it leads with powerful, keyword-rich sentences. Plus, members can search for companies by keyword on LinkedIn, so include words and phrases that describe your business, expertise and industry focus. Finally, remember to include your company contact information, descriptions of offerings and your areas of expertise. Your primary attributes can also function as keyword tags. Once you've done that, ask your customers to recommend the products and services they favor. Authentic advocacy equals credible endorsement! #2: Engage Your AudienceWith LinkedIn company pages, you can now like and share content as a company. Before, you could only do so as an individual. This is a big change, so use it to engage other members! For example, your company page admins can like and respond to member comments that are made in response to something you post on your company page. Consider sharing your customers' and prospects' content—from their corporate blogs, product updates and company posts—to get these kinds of interactions going. And don't forget content from their employees! You'll develop trust with buyers while developing a more professional corporate brand identity. Hands down, content that's customized to your followers' and customers' professional interests resonates the most. With LinkedIn's targeted updates, you can easily tailor your message to your audience. For example, when you create an update, you can choose to share it with "all followers" or to a "targeted audience." Choose the latter to send your update to a subset of followers based on geography, industry, company size or level of seniority. Just as with any social network, LinkedIn is a community where targeted engagement is essential for success.  Company updates allow your administrators to directly engage with viewers and followers of your company page. You can post and share items like company news, promotions, relevant industry articles and YouTube videos. When you update from your company page, use these two essential tips for creating compelling content:
Lastly, keep in mind that professionals will check your updates on multiple devices. #3: Attract More FollowersThe more the merrier on the social merry-go-round. Here are some simple, effective strategies for attracting more followers with your company updates:
#4: Follow the 4-1-1 RuleThe 4-1-1 Rule was coined by Tippingpoint Labs and Joe Pulizzi of the Content Marketing Institute. The rule states: "For every one self-serving tweet, you should retweet one relevant tweet and most importantly share four pieces of relevant content written by others."  Consistent posting: Create an editorial calendar of updates within your company, and highlight relevant third-party material. Then share it with company followers. Image Source: Tippingpoint Labs. Apply this simple rule to your activity on your LinkedIn company page, and you've struck gold. You'll authentically engage in conversations, build awareness and interact with LinkedIn members without giving the impression that you're a self-centered know-it-all. For marketers, the 4-1-1 Rule is particularly useful when applied to building relationships with prospective customers. This kind of trust hinges on your ability to foster an informative dialogue regularly. It also keeps you at the front of prospects' minds as they move through the buying phase. As Jay Baer says, "Sell something, get a customer for a day. Help someone, get a customer for life." #5: Analyze for the PrizeCompany page administrators have access to LinkedIn Analytics that help them better engage with their followers and monitor their success. There is a goldmine of insights available to help you focus and refine your strategy, including:
Bonus TipHost a company "Lunch & Learn" to evangelize the power of company updates, and share tips and tricks with your team. This can have a significant impact on your company page's overall reach. Consider third-party apps like GaggleAMP and Addvocate to show employees which updates are most important for your company and are pre-approved for sharing. Over to You What do you think? Are you using LinkedIn's company pages to connect your business with the professionals you most want to reach? How do you update your followers on company news, products and services and job openings? Leave your questions and comments in the box below. This entry passed through the Full-Text RSS service — if this is your content and you’re reading it on someone else’s site, please read the FAQ at fivefilters.org/content-only/faq.php#publishers. Five Filters recommends:
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| 26 Ways Social Media Marketers Use Smartphone Apps Posted: 26 Mar 2014 10:27 PM PDT By Debbie Hemley
Are you looking for apps to make you more productive? Finding apps to help us perform our day-to-day tasks has become more important than ever. In this post, I'll give you 26 tips, an A-Z guide for using smartphone apps to boost your efficiency, no matter where you are. #1: Access and Review AnalyticsThe convenience of accessing analytics wherever you are makes it easy to keep up with data-driven projects in real time. The analytics apps I suggest show your important key performance indicators (KPIs), how users are finding your website, visitor paths and so much more.  Keep a watchful eye on analytics in real time. Analytics Apps iOS: Dashboard for Google Analytics, Analytiks–Your Google Analytics website stats turned into infographics Android: Google Analytics, gAnalytics–Google Analytics #2: Be Aware of Battery UsageWhere did the time go? Social media marketers find themselves online a lot. And there's nothing more frustrating than losing power when you need it most. Here are some tips (and apps) that can help prolong your battery life:
The apps below help by showing you how much battery life you have left and how much battery you'll need to perform different functions (e.g., phone time, Internet, video, audio).  Running out of battery power is still the number-one annoyance for smartphone owners. Battery Apps iOS: Battery Pro, Battery HD Android: Battery Doctor (Battery Saver), Easy Battery Saver #3: Create, Edit and Share PhotosPhotos are some of the most compelling content out there, and a great picture opportunity can happen any time. Make these shareable moments stand out by applying some quick edits and filters via easy-to-use apps, then share them immediately.  Use photos to grab your community's attention. Photography Apps iOS: Photo Editor by Aviary, Photo Editor Android: Photo Editor by Aviary, Photo Editor #4: Deliver Content With the Right Number of Words and CharactersIt's easy to lose track of how many words and characters we've been tapping out for our next tweet. Or whether we've exceeded the optimal number of characters for search engine optimization. Counter apps take the guesswork out of the equation and allow us to keep our focus on the message.  Keep track of the number of characters and words while composing messages. Counter Apps iOS: MetaCounter, Count Words & Characters Android: MetaCounter, Word Counter #5: Experience New Reading MaterialsIt's easier than ever to keep up with books on social media (and other nonfiction topics along with great fiction) by using smartphone apps. And while eBook prices are lower than their print counterparts, you can save even more money by borrowing eBooks and audiobooks from participating libraries. Check out the book apps below and while you're at it, visit your local library in person or online and find out about borrowing eBooks and audiobooks with OverDrive Media Console on iOS and Android.  Read a good book lately? Book/Audio Apps iOS: Kindle, NOOK, Audiobooks from Audible Android: Kindle, NOOK, Audiobooks from Audible #6: Find How-To Videos Your Followers Might EnjoySocial media users value how-to videos and when you're on the go, stopping to search for relevant clips can be somewhat cumbersome. An app that filters videos from across the web and lets you share them on the spot will be a valuable addition to your social media toolbox.  Share helpful how-to videos with your followers. Video Locator Apps iOS: How To Videos: Videojug.com, HowTo Videos for WhatsApp Android: How To Videos: Videojug.com, How To Videos from Howcast.com #7: Gather With Friends in MeetupsMeetups exemplify social networking by helping marketers create, promote and participate in gatherings in our local communities. A meetup app will make it easy to find events by location, interest and date.  You've got people to meet and places to go. Meetup Apps iOS: Meetup, Here & Now Android: Meetup, Meetup Manager for Organizers #8: Hang Out on Your Preferred Social Networking PlatformsIf you want to view and manage several of your social accounts at once, you could use the official apps for each platform. But that means you have to check at least three different apps. You don't have time for that. Instead use one of these social media management apps to keep tabs on most of your social efforts in one place. You can even manage multiple profiles.  Use apps to manage multiple profiles. Social Media Management Apps iOS: HootSuite for Twitter & Facebook, Everypost for Twitter, Facebook & Google+ Android: HootSuite (Twitter & Facebook), Seesmic (Facebook & Twitter) #9: Incorporate Thoughts and Quotes Into Your ImagesI talked about the importance of visual content in #3. If you want to take your pictures a step further, you can personalize them with quotes or company messaging. Combining eye-catching images with meaningful text is a big boost for social engagement.  Using the written word plus visual content helps grab attention. Image-Styling Apps iOS: Tweegram, Text on Photo Square #10: Jot Down Memorable QuotesWhat happens to those great tidbits we read and hear? Not much if you can't remember them later. Capturing, storing, and tagging quotes that are relevant to your business ensures they're readily accessible when you're looking for them. Plus you can copy and paste your quote from one app to another.  Capture quotes that resonate with you. Notes Apps #11: Keep Up With NewsAs a social media marketer, you depend on online magazines and blogs. Staying on top of the latest news and trends and sharing the information helps build your influence and reputation in your field. These news apps ensure you never miss another breaking story.  Keep up with blogs and news sites on the fly. News Reader Apps iOS: Feedly Reader, TidBITS News #12: Listen to Your Favorite PodcastsIt's easy for social media marketers to feel like we're working in silos, but with podcasts, we can be part of a vibrant community. Podcasts are a convenient way to stay in the know, whether you're driving, sitting at your desk or taking a break in a neighborhood cafe. Smartphones come with their own podcast apps, but here are few more you can check out.  Listen to your favorite podcasts anywhere. Podcast Apps iOS: TuneIn Radio, Stitcher Radio for Podcasts Android: iPP Podcast Player, Podcast Addict #13: Monitor Brand MentionsTimely responses to brand mentions make or break a brand's reputation. Don't miss a customer service issue just because you're not at your desk. Julie Neidlinger gives five reasons why brands need to monitor mentions:
Avoid social media debacles waiting to happen by using apps that help you monitor mentions of your company and personnel. Say thank you or apologize when it matters most—in the moment.  Avoid social media debacles waiting to happen—monitor brand mentions. Brand Monitoring Apps iOS: mention, Buzzcapture #14: Notify With Your Own Broadcast ChannelsNowadays everyone can broadcast news by curating topics of interest to your audience and then pushing them out as a channel update. For example, you can create your own broadcast channel; select a name for it (e.g., Social Media In-the-Know); add a headline, photo and text; and wham, you can create your own broadcast news. Some apps make it possible to promote your channel—for example, you can tweet "Get broadcasts on your phone from 'Social Media In-the-Know'"—and include a shortened URL link, https://app.net/c/2b3p.  Broadcast news that matters to your followers. Broadcast Apps iOS: App.net, Netbot for App.net Android: App.net, Tweet Lanes #15: Organize Your Social Media To-Do ListTo-Do: Come up with an idea for a new blog post, reach out to new followers on Twitter, check brand mentions, find new images. Sound familiar? If your social media to-do list feels like it's growing exponentially, a reliable organizing app may be exactly what you need. Lists are a great way to manage projects and workloads, but you don't always have them with you when you're away from your desk. What you need is an app that will keep your list at your fingertips and help you tame the beast. These apps should do the trick. And checking off each item as you complete it feels so good!  Manage social media projects and workloads with organizing apps. List Apps iOS: WorkFlowy, Wunderlist Android: WorkFlowy Agent, Wunderlist #16: Pay or Request MoneyIf you need to pay invoices or request and receive payment for products and services, apps can make that easier for both parties. Depending on the app, you can send payment, take checks, track cash sales, send invoices and plug in mobile card readers to swipe cards. Receipts can be emailed or texted to your customers.  Bill and accept service payments on the go. Payment Apps iOS: PayPal, Invoice2go Plus, Square Register Android: PayPal, GetPaid:Freelancer, Square Register #17: Qualify and Track LeadsThese days it's smartphone or bust—nobody remembers the Rolodex. Mobile apps are making it so much easier to gather lead information. For example, if you're an exhibitor at a conference, don't gather cards in a fishbowl to sift through later. Instead, use an app to quickly enter attendee badge numbers or scan badge QR codes. If you're not a vendor, you can still use these apps to capture the same information from people you're networking with. When you get back to the office, it's much easier to keep track of your leads.  Store leads right in your phone to make the most of your networking experiences. Lead Tracking Apps iOS: iLeads, LeadSuccess Mobile Android: iLeads, Androlead Lead Retrieval #18: Report on Group ProjectsProject success relies on buy-in from stakeholders, consistent communication and updates. It's critical that everyone is on the same page and accountable for their roles. Group project apps can help keep communication open, address problems (with solutions) as they arise, keep workflow on schedule and manage deadlines.  Make sure your project team is on the same page with mobile organization apps. Project Organization Apps iOS: Trello, Hojoki Project Management #19: Stay Connected on Free Wi-FiNeedless to say, conducting business on the go digs into your cellular data plan. Finding places where you can access free Wi-Fi is a necessity, not a "nice to have." You may know the free Wi-Fi options in your city, but when you travel it may be tricky. Instead of wandering around hoping for a connection, save time by using an app that helps you find free Wi-Fi close to you. As you use public Wi-Fi, remember to protect your private information.  Find free Wi-Fi locations close to you. Wi-Fi Finder Apps iOS: Wi-Fi Finder, Free WiFi Map Android: WiFi Finder, WiFi map #20: Take Links on the GoRemember that link you shortened and shared on one of your social networking profiles yesterday, last week or even a few months ago? Links can have a life of their own and with a link app, you can check in and see the status of a link. You can even give it a little boost by sharing again on Twitter, email or via a text message right from the app. Taking your links with you on the go will help you remember to revisit and continue to share valuable content.  Keep track of shortened links. Link Apps iOS: bitly Android: Bitly Shortener, URL Shortener #21: Use Your Pinterest Feed to Discover and Pin ContentFinding relevant images to pin and repin to your Pinterest page can be fun and is easily achieved with a good smartphone app. Apps provide various options like uploading from your camera, editing photos with effects and custom drawing. Pinterest apps make your Pinterest page more dynamic and in the moment.  Pinning apps help social media marketers create engaging pinboards. Pinterest Apps iOS: PinUploader for Pinterest, vFlow for Pinterest Android: PinHog for Pinterest, Faster Pinterest Mobile #22: View Vine ClipsSome days, even after your morning coffee, you need to jumpstart your creative momentum. Looking at what others have created can provide grist for the mill. Since Vine clips are short, you won't feel guilty about spending a few minutes finding new ideas for your own short, shareable video clips or other content.  Learn from the best Vine clips. Vine "Best Of" Apps iOS: Best Vines Free, The Best Vines Android: Best Vines, The Best of Vine #23: Wow Followers With TV ContentThe programs you watch on TV can say a lot about you. "Show, don't tell," is another way to look at these TV apps that allow you to post what you're watching. Some apps also make it possible to clip a significant moment and share it with your followers. Add TV to your content marketing strategy.  Media apps make TV part of your content strategy. Media Apps iOS: Tunerfish – Social TV and Movies, ConnecTV Android: Tunerfish – Social TV, SocialTVs – Live Social TV #24: e(X)ecute Blog PostsMobile blogging apps may be the most useful of all. If you're traveling and you forgot to schedule or publish a post, you'll be right on time with a blogging app. If you're catching up on your news (#11) and see an update your readers will appreciate, you can blog it right there. No laptop needed. Remember all of those great ideas you recorded in numbers 6, 10, 11 and 14? You can blog those right now on your phone.  Keep your blog posts on schedule. Blogging Apps iOS: WordPress, Tinydesk: WordPress blog editor Android: WordPress, Simplenote #25: Yelp Comments and ReviewsOnline reviews are highly influential on consumer purchase decisions. Most businesses watch Facebook and Twitter for customer service opportunities, but there are other places your customers are talking about you. (This is a great time to consider #13, brand monitoring.) Yelp may be one of the most forgotten customer service opportunities. Yelp tends to have very honest feedback about services, especially negative experiences. When you see a less-than-happy customer on Yelp, imagine how you could turn that around just by letting the poster know he or she has been heard by responding to their feedback. Monitor what people are saying about your business with the Yelp app.  Ask reviewers how your business can be better next time. Review Apps iOS: Yelp, Dyce (note related food & drink app, not Yelp) Android: Yelp, Yelp Share FacebookMessenger #26: Zoom Into VideosCustomers love visual content, so it makes sense to engage with them using video in addition to your existing image content (see #3 and #9). Smartphone video apps offer flexibility and convenience to capture video no matter where you are—in the office or out in the field.  Create and share short videos wherever, whenever. Video Apps iOS: Viddy, InstaVideoFrame Android: Viddy, Video Maker Pro Free Over to You There's no lack of smartphone apps—there's one for everything you need. You've undoubtedly found and used different apps than those I listed here. What do you think? Which of these apps will make your life easier? Tell us what apps you use in the comments below. I know our readers would love to know, and so would we! This entry passed through the Full-Text RSS service — if this is your content and you’re reading it on someone else’s site, please read the FAQ at fivefilters.org/content-only/faq.php#publishers. The post 26 Ways Social Media Marketers Use Smartphone Apps appeared first on Twitter Tools Reviews. | |||||||||||||||||||||||||
| Popular Facebook App, Game Of Thrones: Ascent Now Available On iPad Posted: 26 Mar 2014 10:06 PM PDT
Games of Thrones: Ascent is a social Facebook game that lets you play the part of a noble in Westoros, where you will choose a great house, develop your land and reputation, assign sworn swords to quests, and forge alliances with your friends. The game is based on HBO's show the Game of Thrones. You can play with or against other players in a creative, authentic world. In-game content from the show's new season will be released every Monday after each episode. Game of Thrones: Ascent was already available through Facebook apps, but today it has been launched on the iPad to bring its players a mobile experience. "Everyone at Disruptor Beam was a huge fan of Game of Thrones long before we began working on the game, so we recognize that other fans expect character-driven conflict and intrigue to take center stage in our new game," said CEO Jon Radoff after announcing the game. The game has over 2.5 million players who compete against each other by earning points to improve their global ranking and using GameCenter to compete in the power leaderboards. Players can also challenge their friends to match their achievements. The post Popular Facebook App, Game Of Thrones: Ascent Now Available On iPad appeared first on Twitter Tools Reviews. This posting includes an audio/video/photo media file: Download Now | |||||||||||||||||||||||||
| Twitter Reportedly Refocusing Music Strategy Around Content Posted: 26 Mar 2014 10:04 PM PDT
Twitter recently announce that it's shutting down its #Music service but will reportedly refocus it around conversations and content. The company announced a week ago that on April 18th the Twitter #Music app will officially shut down, following its removal from the app store. Twitter #Music made a statement on the social network saying it would continue to experiment with new ways to bring users great content based on the music activity they see every day on Twitter. So what's next? Well according to The Wall Street Journal Twitter is preparing to roll out a new music strategy that could come as early as this week. The company reportedly has not actually pursued any licensing to create a streaming music service, but sources suggest that the company is in talks for a partnerships with SoundCloud, Beats Music, Sony Music Entertainment, and Vevo. Twitter #Music was really isolated from the context of Twitter conversations, so to make conversations a bigger part of its new music strategy could really shake things up. Twitter has made no officially announcements of its new music strategy yet. The post Twitter Reportedly Refocusing Music Strategy Around Content appeared first on Twitter Tools Reviews. This posting includes an audio/video/photo media file: Download Now | |||||||||||||||||||||||||
| Update: Twitter Recovered Majority Of Celebrity Tweets That Got Deleted Posted: 26 Mar 2014 09:42 PM PDT
For the third time in March, Twitter experienced technical difficulties early this week. Previously the difficulties came from traffic overload and maintenance, but this time it was from celebrity tweets that went missing. It's no secret that celebrity presences was and continues to be a big part of what makes Twitter what it is today. For around 12 hours multiple highly viewed tweets from famous people such as Justin Bieber, Lady Gaga, and Ellen Degeneres vanished out of thin air. However, it was the most retweeted tweet of all time that noticeably disappeared, Ellen's famed Oscar selfie. Regular users may have also been affected but there have been no significant reports that indicate that's the case. We reported earlier that Twitter was currently investigating the bug that was making famous peoples tweets disappear. Since then, Ellen's Oscar selfie has been restored among others.
Although, some are still missing including Lady Gaga's tweet of a photo with Miley Cyrus. Twitter has went down a few times this year and has been running into one difficulty after the other, while other social networks such as Facebook are moving full steam ahead. In addition, several employees have left Twitter in the past few months. This may not be good for Twitters share price since the company just went public not long ago. The post Update: Twitter Recovered Majority Of Celebrity Tweets That Got Deleted appeared first on Twitter Tools Reviews. This posting includes an audio/video/photo media file: Download Now | |||||||||||||||||||||||||
| 5 Steps to Creating an Internal Blogging Program Posted: 26 Mar 2014 09:38 PM PDT In today's digitally-focused, buyer-driven world, you need a company blog. Your blog is a great resource for both generating leads and increasing thought leadership and awareness. But how do you get all of the content you need to post blogs on a consistent basis? This question comes up time and time again when I speak to other marketers about optimizing and growing their blogs.
At Marketo, our blog is a critical element of our content marketing strategy and we post at least one blog per day during the week. When I first began managing the blog, coming up with five blog posts a week was hard. I simply didn't have the content. So as a result, I spent countless nights feverishly writing blog posts to make sure I hit our target post number. There had to be a better way to reach the number of posts we needed! The answer was to develop an internal blogging program to evangelize and incentivize blog contribution across the organization. To build a company of content creators was a true sea change, a real cultural shift, as employees hadn't historically contributed. At Marketo, our program has been highly successful. We have over 30 regular blog contributors now, our traffic has steadily increased and our social shares are up 86 percent since program launch. Related Class: How to Leverage Business Blogging for Traffic Leads and Sales So, how can you create an internal blogging program for your own organization? Read on to learn best practices that can help you succeed:
For additional marketing insights from Marketo's Dayna Rothman, enroll today to view her Online Marketing Institute class, Creating Content that Converts: Lean Content Marketing for Lead Generation to learn how you can create engaging content that converts with less time and resources than you ever thought possible. The post 5 Steps to Creating an Internal Blogging Program appeared first on Twitter Tools Reviews. This posting includes an audio/video/photo media file: Download Now | |||||||||||||||||||||||||
| 18 Social Media SEO Resources to Improve Your Search Ranking Posted: 26 Mar 2014 09:15 PM PDT By Patricia Redsicker
Are your own search and social efforts aligned? For many marketers, it's not always clear how social media impacts search engine optimization. In this article you'll find numerous resources to help you understand how social media SEO works. Why Social Media SEO?It's not enough to have a popular website with good content anymore. If you want better search engine results for your business, it's time to look at how social media influences those results. It used to be that SEO revolved around two things: using the right keywords, and the number of authoritative sites that linked back to your content via inbound links. Then social media came along and changed everything. Search engines have begun to incorporate social signals (Facebook likes, retweets, +1s and so on) to inform their search results. The following articles dig a little deeper and explain what you need to do to make sure you succeed at social media and SEO. 6 Reasons Social Media Is Critical to Your SEO: If you need more clarity on how SEO and social work together, Stephanie Frasco explains on Social Media Today that the old days of website marketing are over and Google has found a newer, smarter way to measure the popularity of your website—social media. How to Succeed at SEO With Social Media Marketing: On ExactTarget Amanda Nelson likens SEO and social media to peanut butter and jelly, the idea being that the two need each other to succeed. Dig in and enjoy the nuggets of wisdom and some best practices shared in a conversation between Amanda and her guest, Ray Grieselhuber.  SEO and social media go together. Now that you know why it's important, let's get down to business and talk about how you can align both your social and SEO efforts. Here are five best practices for social media SEO: #1: Publish High-Quality ContentYou'll hear it over and over because it's true: "Content is king, and everything else is gravy!" If you can get your content right, you'll have set a strong foundation for SEO success. Here are some posts to get you thinking in the right direction. Why Content Is Part of a Smart SEO Strategy: Google continues to push a quality-over-quantity approach to drive search traffic to a website. In this post on Search Engine Journal, Sujan Patel explains why quality content is important to SEO and how your strategy must go beyond keyword optimization and link-building.  Quality content is important to your SEO. How to Write So Google Loves You (Easier Than You Think!): Do you often wonder whether you should be writing for people or for search engines? Well, this excellent post from Nicholas Whitmore instructs you to just "write how you speak"—and with good reason. Check it out! #2: Make Social Sharing EasyGetting people to share your content on Facebook, Twitter, Pinterest, Google+ and other networks connects your brand to the wider social web, which allows your message to potentially reach thousands of prospects. The following posts explain how to get your content shared easily and quickly. How to Customize Your Social Share Buttons for Increased Traffic: In this helpful how-to Social Media Examiner post, Angie Pascale walks you through the process of pre-populating social media share buttons for Twitter, Google+, LinkedIn, Pinterest and Facebook with links to your own website. 6 Ways to Create Content Your Readers Will Share: This short and sweet post by Martin Lieberman of Constant Contact reminds us that the holy grail of social media is not likes, but shares and retweets. Social sharing is the tech version of word-of-mouth marketing that drives new business for a brand.  Social sharing affects your SEO. Social Sharing: How to Inspire Fans to Share Your Stories: In this Social Media Examiner podcast, Simon Mainwaring explains how to tap into the power of your fans to spread your stories. One important lesson he shares is that brands have to stop talking about themselves and start talking about their customers. 600+ Places to Share Your Content and GET MORE Traffic: This is priceless! After you've hit the Publish button on your blog, you're not done. This ultimate "power list" compiled by Kim Roach shows you 600 different places where you can distribute your posts to reach an even wider audience.  Distribute your posts to drive more traffic. The Essential Guide to Content Sharing: Asking people to share your content is a simple way to boost your page traffic. Ian Cleary of RazorSocial shares a collection of social media "super tools" that make it incredibly easy to promote your content and reach new audiences. #3: Boost Your Images and ProfilesIf you've been blogging for a while, you know that images can be a powerful SEO magnet. The problem is, they're often overlooked in favor of written content. This is a big mistake. These articles explain how images impact SEO and the different areas of image optimization that you need to focus on. 3 Ways to Optimize Images for Search, Social Media & User Experience: Ashley Zeckman of TopRank Blog explains how images can have a big impact on visibility in search engines. Her actionable tips on how to make your images important searchable assets are a must-read! 5 Must-Have WordPress Plugins for Perfectly Optimized Images: Ann Smarty provides an impressive list of absolutely must-have WordPress plugins to optimize blog images and see your traffic spike. It's got a lot of important details, but thankfully the screenshots make it easy to follow along.  WordPress has plugins that help you optimize your images. SEO Boost Your Social Media Profiles: Alex Chris shares how to optimize social media profiles on Facebook, Google+, Twitter and Pinterest for more brand exposure. The benefit of doing this is that more people will be able to find your profile, connect with you and ultimately visit your website. Sweet! #4: Don't Forget Authorship Metadata (Google+)One of the most important features of Google+ is authorship. Simply put, this feature allows the author's picture to appear next to search results of content they have created. The following posts explain how Google authorship impacts content creators and SEO. Google Authorship: The Future of Your SEO Is You!: Over at Search Engine Journal, Bernadette Coleman reminds us how important it is to embrace author rank. With Google authorship, you can improve your search ranking and brand yourself as a thought leader in your field. And all you have to do is add a face to your work!  Google Authorship will improve your search ranking. How to Add Google Author Tags to Your Blog for Improved Search Results: In this Social Media Examiner article, Don Power asks, "Does Google know you're the author of the content you publish?" A lot of bloggers don't know how to answer that question, so if you're one of them, you need to read all about it here! Getting Authorship to Work: A Moz.com Case Study: What can you do if you have trouble getting Authorship to work smoothly on your blog? Ruth Burr from MOZ, shares how her company navigated several hiccups to successfully integrate Authorship into Moz.com, so you can troubleshoot your own installation.  Troubleshoot any problems you have with Google Authorship. #5: Measure Social Media PerformanceWhatever your goal, measure! Measuring and analyzing your efforts are key to having effective SEO tactics. When you track and analyze what's working, you can focus on the things that matter. These very instructive posts will start you off on the right foot! Measuring What Matters in Social Media: There are many reasons your brand uses social media in the first place—increasing brand awareness, generating leads, driving sales and many more. The only way to know whether you're achieving those goals is to measure them. Unfortunately, as Tania Yuki of ComScore observes, many brands get fixated on measuring the wrong things.  Measure the metrics that relate to your goals. How to Measure Your Social Media Traffic Using Google Analytics: Liz Lockard is spot-on with her comprehensive instructions for using Google analytics to track the impact of your social media traffic. Having this information helps you know where to focus your efforts in social media! How to Measure and Report Social SEO Metrics: Measuring social media is tricky enough, but measuring the impact of your social media efforts on SEO can be even more mind-boggling. Thankfully, Clayburn Griffin has you covered in this informative post on Raventools whose key message is, "Pay attention to the data. It will tell you what to do." What do you think? Do you have other tips and tactics to add to this list? Please share and link up additional resources in the comment box below. This entry passed through the Full-Text RSS service — if this is your content and you’re reading it on someone else’s site, please read the FAQ at fivefilters.org/content-only/faq.php#publishers. The post 18 Social Media SEO Resources to Improve Your Search Ranking appeared first on Twitter Tools Reviews. | |||||||||||||||||||||||||
| Beasts Of The East Game Heats Up Twitter As Game Finishes Strong Posted: 26 Mar 2014 08:32 PM PDT
The hotly anticipated "Beasts of the East" matchup between the Miami Heat and Indiana Pacers lived up to the hype. At one point three of Twitter's top five hashtags referenced the game in some way. Users of the social media monster loved it, and they all seemed to agree on one thing:
The bar fight of a basketball game was a possible preview of this season Eastern Conference Finals. As the game started, only #BeastsOfTheEast was trending. As the second half started, HeatVsPacers was Twitter's top trend. Then, as the fourth quarter started, #MIAvsIND joined the party. "Beasts of the East" will be what fans remember the name of the game as. Both sides let their beasts loose as LeBron James and Paul George battled for offensive dominance. According to Twitter, George won:
With just over one minute left, the game was separated by one point. Just as Twitter predicted, it was destined to go down to the wire. When the "Beasts of the East" game finally ended in the Pacers favor 84-83, there was no telling who the better team was. Last season it was Miami. At points this season it's looked like the Pacers. As we get into the playoffs we'll found out for sure. [Photo Credit: MattBritt00]The post Beasts Of The East Game Heats Up Twitter As Game Finishes Strong appeared first on Twitter Tools Reviews. This posting includes an audio/video/photo media file: Download Now | |||||||||||||||||||||||||
| Turkey’s Ban On Twitter Overthrown By Court Officials Posted: 26 Mar 2014 08:24 PM PDT
The ban on Twitter that was initiated six days ago by the Turkish government could be coming to an end soon. According to the Hurriyet Daily News, on Wednesday a Turkish court has issued a "stay of execution" on the government's order. This means that the ban will be withheld until judges have the right opportunity to weigh up the many complaints that have formed around the issue. This decision can be seen by many as a plus for the many opposing civil rights activists. After the court had made its ruling, Twitter also came forth and confirmed to reporters that they were also one of the parties that filed in a complaint. Twitter then posted on their official blog, commenting on what they have done so far to fight back. They first reported that the government of Turkey had originally proposed the ban on their site for three reasons. Two of the reasons were related to content that had violated Twitter's rules, both of which have already been suspended and deleted. They had also ordered Twitter to take down an account, while accusing a former minister of corruption. Twitter showed retaliation on that request and commented:
They have also taken the initiative to activate their Country Withheld Content tool. This was done in order to provide safety to a specific individual. The tool's purpose is to allow content to be withheld from a specific jurisdiction while possibly remaining visible to everybody else. Photo Credit: mkhmarketing The post Turkey's Ban On Twitter Overthrown By Court Officials appeared first on Twitter Tools Reviews. This posting includes an audio/video/photo media file: Download Now | |||||||||||||||||||||||||
Helping to incite a cultural change is tough, but doable. The key to a successful blog is diversity of content and a consistent content frequency. By developing a formalized blogging program you can incentivize your teams to contribute and before you know it, your program will gain momentum.
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hey admin
RépondreSupprimerTwo of the reasons were identified with content that had abused Twitter's principles, the two of which have just been suspended and erased. They had additionally requested Twitter to consider, while blaming a previous clergyman for debasement.
Regards
Anurag