TwitterToolsReviews |
- 4 Tools That Improve Your Social Media Analytics
- get more twitter followers ethically
- 4 Pinterest Tools to Grow and Measure Your Pinterest Presence
- 10 #Awesome #Twitter infographics
| 4 Tools That Improve Your Social Media Analytics Posted: 06 Mar 2014 02:45 AM PST By Kristi Hines
Are you looking for a tool to bring important analytics to one place? In this article, you'll discover four social media analytics tools that deliver clear insights about your business's social media activity. Why Analytics?Social media analytics are more than numbers. Analytics give you the data you need to improve your social media engagement, make marketing decisions and tie social media to your bottom line. To use analytics effectively, the data needs to be presented in easy-to-understand formats. Here are four tools worth checking out: #1: Receive Automatic Reports Daily Via Email With Social ReportThe one thing we check every day is our email. So it makes sense to get social analytics and updates automatically delivered to your inbox. Social Report is a comprehensive analytics tool with a very affordable starter account that lets you to monitor up to five projects, each with an unlimited number of social accounts for only $9 per month. To get started, sign up for a 30-day free trial of the plan that best fits your business. Once your account is created, you can set up your first project. Under your project dashboard, click on the Add Social Media Accounts option to start connecting all of your social media accounts and other important business accounts.  Account options you can choose for your Social Report profile. Social Report connects to all of the major social media networks such as Twitter, Facebook, Google+, LinkedIn, Pinterest, Instagram, Tumblr, YouTube, Foursquare and many others. You can also add any individual groups you own on Facebook and LinkedIn, your Google Analytics and online stores. Once you're set up, you can access lots of graphs to analyze audience growth, engagement, reach and activity. You can also find demographic details about your social audience on each social network you've connected.  Demographic information about your social media audience. What you'll really love about this tool is that you can get a daily digest summarizing the most important activity from each of your connected accounts (pages, profiles and groups) via email. You can learn more about members of your LinkedIn group.  LinkedIn group insights from a Social Report email. Get a quick summary of your audience and activity on Twitter followed by a list of your tweets, mentions, direct messages and new follower details.  Twitter profile insights from a Social Report email. Get a list of new activity on your Facebook page, a summary of your fans, page views and referrer URLs leading traffic to your page.  Facebook page insights from a Social Report email. Social Report's daily digests keep you up to date about most—if not all—of your social media activity, without you leaving your inbox! #2: Share Analytic Reports With Stakeholders Via CyfeLike dashboards? Then you'll love Cyfe. You can create an unlimited number of dashboards with an unlimited number of widgets for only $19 per month. To get started, create a free account and get a feel for the way Cyfe works, then upgrade to the premium plan to go unlimited. Once you've created your account, set up your first dashboard.  Create a new dashboard on Cyfe. Inside your new dashboard, you'll add widgets to track your social accounts. The following are available for social media.  Add a variety of social media widgets in your Cyfe dashboard. There are also widgets for Twitter, Twitter search and YouTube. Depending on the network you choose, you'll be able to create widgets to display your audience size, activity and keyword searches.  Configure your social media widget. You can also create dashboards and widgets for many other platforms including Google Analytics and AdWords, WordPress, AWeber, FreshBooks, PayPal and Moz.  View your social media activity in dashboards with Cyfe. In addition to being able to quickly see the most important information about your social accounts, you can create reports based on your dashboards. Cyfe sends the reports to you at your preferred frequency.  Create reports for yourself, your boss and your clients. Keep everyone up to date on the status of your social media marketing with dashboard data emailed to you, your boss and your clients. #3: Establish ROI With SumAllWant to connect your social media activity to other areas of your business? SumAll can help you do that. First, you'll need to sign up for your free trial. Then you can start connecting to your social networks.  Choose platforms to connect within your SumAll account. To get the most out of your SumAll account, be sure to connect to other platforms such as Google Analytics, Constant Contact, Amazon Payments, eBay and Shopify. This helps you visualize how your activity on social media affects other areas of your business and your bottom line. Once your data has loaded, you can add various streams of data to your chart by selecting them from the library on the left side.  Select platforms from the SumAll library menu. As you add different data points, they'll appear on the chart. This allows you to analyze how your activity on one platform affects the activity on another. For example, chart your Twitter activity and PayPal transactions to see if an increase in tweets leads to an increase in income.  Compare social activity with other important business data. Now, you can find out if an increase in Instagram posts leads to more Facebook engagement, or if an increase in followers on Twitter leads to an increase in sales on Shopify. The potential to find social media ROI is limitless. #4: Explore Social Audience Demographics With Google AnalyticsLast but not least is Google Analytics. Goals help you link your social media activity to conversions on your website. The easiest way to get social media data from Google Analytics is by using the standard social media report under Traffic Sources > Social.  Learn more about your social media activity in the social media overview. Here, you learn more about the website traffic you receive from top social networks. Note that this only covers popular networks—Google Analytics doesn't officially categorize a lot of smaller niche networks as part of their equation. Under the Conversions section of the social reporting area, you can find out which social networks have led to the most conversions, including the value of those conversions if you set up values in your goals.  See which social networks drive visitors who convert the most. Alternatively, if you'd like to view all of your Google Analytics data based on traffic from social networks, you can create a Custom Segment. To do this, click on Advanced Segments and then + New Custom Segment.  Click the + New Custom Segment button to start a new custom segment. Name your custom segment and start adding the domains for each social media network you want to analyze. Each line should say Including > Source > Containing > domain.com. You can add up to 20 sources total.  Creating a custom segment in Google Analytics. Save your custom segment and you can view everything in your website's Google Analytics data based on traffic from the social media networks you specified. Custom segments can show you the top content consumed by your social media referrals, how many social media website visitors come from mobile devices, what countries your social media website visitors live in and other specific insights that will help you do better online business. Over To You These aren't the only tools available to help you track and use the data from your social media analytics, but they do show that measuring or reporting social media analytics doesn't have to be difficult or overly time-consuming. What do you think? Which of these tools do you find most interesting? What tools do you use to measure and report your social media analytics? Share your favorites in the comments! This entry passed through the Full-Text RSS service — if this is your content and you’re reading it on someone else’s site, please read the FAQ at fivefilters.org/content-only/faq.php#publishers. Five Filters recommends:
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| get more twitter followers ethically Posted: 05 Mar 2014 08:11 PM PST
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| 4 Pinterest Tools to Grow and Measure Your Pinterest Presence Posted: 05 Mar 2014 01:42 PM PST By Ian Cleary
Are you wondering which tools can help you grow your followers on Pinterest? In this article, I'll show you 4 tools to help you analyze and grow your presence on Pinterest. Why Pinterest Tools?The average Pinterest user follows nine brands and spends just over 15 minutes on the platform. That means to compete, you have to be able to serve up fantastic images, measure the impact of your efforts and connect with new followers on a regular basis. If you don't have a large budget to sink into your Pinterest strategy, integrating the time-saving shortcuts and functions of a few affordable tools can work wonders. Here are four tools worth consideration… #1: Monitor Your Analytics With TailwindWhile Pinterest provides some basic analytics to help you assess the performance of your Pinterest account, if you want more advanced analytics and the ability to analyze your competitors, Tailwind is a good application. Features
Setup There's a paid version of Tailwind, but you can start with the free version. Just enter your Pinterest username and select the Create Free Dashboard option. Note: Certain features we cover below, such as competitor benchmarking and measuring your ROI, are included only in the paid version of Tailwind.  Creating your free dashboard is easy. When you first log in, you'll see a screen similar to this.  The Tailwind menu. Because this is the screen for the free version, not all of the options are available in each menu section. On the left is the menu and on the right you see content relevant to the menu item selected. In this case, Your Boards is selected. Let's take a look at what each section offers. Track Growth Section The Track Growth section is where you view the performance of your Pinterest account. Click on Your Profile to see your follower growth and stats that give an indication of how well your content is doing. For example, you can easily see how many pins, repins and likes you've had on your boards and how each of these stats has increased or decreased over time. Below the graph are these statistics:
 Example of the Your Profile graphs.
On Your Boards, a breakdown of performance helps you determine which boards are most popular or are having the greatest impact. Use the arrows to sort the data in each column and focus on a specific stat such as Followers, Repins, Virality Score or Engagement Score. Click on any of the board titles to drill down further via the Pin Inspector and see the performance of all the pins on that board.  Sort the table by any column and click on any board to drill down and see detailed stats on the pins that make up that board. If you upgrade to a paid plan, Your Website will show stats and details on pins that are created directly from your website. These are mainly pins that other people create when they find something on your website that they want to share on their own boards. You can also view the trending pins from your website to see which images are most attractive to pinners.  Identify the best-performing images from your website. Engage Your Audience Section Explore this section to view details of your most engaging content and the audience that's sharing it the most. Trending Pins will show which images on your website are getting the most engagement on Pinterest and who is pinning them. Under Top Repinners, you see the people who repin your content the most, while Top Brand Promoters shows you the Pinterest users who mention you the most in comments. You can also see which of these users aren't following you. Use Influential Followers to identify the most influential people on Pinterest who are following your boards. These pinners are ranked by influence and show up according to the number of followers they have on Pinterest.  It's very useful to see which of your top repinners aren't following your boards so you can start engaging with those who have a large following. Optimize Content Section Use this section to identify trends and monitor the type of content that's resonating with your audience. What you learn here will help you recognize current interests and post content that continues to engage them. Find a detailed list of the most recently pinned images in the Pin Inspector. You can see the number of repins, likes and comments for each pin, then sort the columns to see what type of content works best. The Category Heatmaps provide a visual summary of the categories and boards that are performing the best. The size of the box indicates the volume of pins on that board, and the color indicates the level of action on that board (i.e., repins to pins). Darker colors mean more engagement. As its name suggests, Peak Days & Times will show the best (and worst) times and days for you to pin.  Are you focusing your efforts in the right area? Measure ROI Section If you connect your Pinterest and Google Analytics accounts, Traffic & Revenue will show referral traffic from Pinterest and the estimated revenue generated as a result of this traffic (assuming you have goals set up with values attached). The Valuable Pinners section lets you see people who pin content that drives traffic to your website. If these are influential people, follow and engage with them to encourage more sharing.  See who drives traffic to your site. Competitors Section This is where you perform benchmarking of your Pinterest account against your competitors' and see how you compare with regard to followers, pins, repins and more. With Competitor Benchmarks and Competitor Intelligence, you can compare the performance of your Pinterest profiles or the breakdown of pinning from your websites.  Compare the volume of pinning from a competitor's website to yours. Summary If Pinterest's baked-in analytics don't provide you with enough detail and you want competitor analytics, Tailwind will help you monitor your analytics and gain valuable insights into how you can grow your presence on Pinterest quickly. #2: Monitor Your Competitors With PinAlertsPinAlerts helps keep you informed of any items that are pinned onto your boards from your site. You can even track when images are pinned from your competitors' websites. Features
Setup To register an account for alerts, provide your name, email and website URL. When you log into the account, you immediately see the Add screen where you enter the websites you want to track (e.g., your own website and/or your competitors' websites).  Enter a list of competitors' websites separated by commas. This is also where you decide how often you want to receive alerts about pins:
 Tell PinAlerts how often to send you alerts for each website. The alerts you get will look like this:  Example of the alerts delivered by email. These alerts are particularly useful if you want to grow your following on Pinterest. As you find people who pin content from a competitor or who pin content relevant to your brand, you can use the live Pinned By link to visit their profile and follow them. You can also click on the Board Name link to find out where they're pinning the image and follow the board. It's very likely they'll follow you back. Here's an example of a board that Kim Garst's image was added to. The owner of this board has 717 pins and over 3,000 followers so she's a good candidate for me to follow and build a relationship with.  Example board where a competitor's content was added. Summary PinAlerts is a simple but useful application that lets you keep an eye on who is pinning content from your competitor's website. Use the alerts to find out what content is popular and find new followers. #3: Sync With Facebook Using PinvolveIf your brand already has a thriving Facebook fan base, it makes sense to let your fans know about your Pinterest boards. But sometimes a status update and link don't do the trick. Pinvolve is an application that installs on Facebook to display images from your Pinterest boards right on your Facebook page. Features
Setup Go to Pinvolve and click on the Free Get Pinvolve Now button and select the Facebook page you want to add Pinvolve to.  Select the Facebook page you want Pinvolve added to. Now you configure the tool with your Pinterest username and the email address associated with your Pinterest account. Select the Pinboard you would like to display. Recent Pins will display the most recent items pinned to your boards. If you enable Pin Sync, anything you pin on Pinterest will automatically post on your Facebook page. You can choose which board will be synced, the maximum number of pins that will post on any given day and if you want to be notified when a sync occurs. Pinvolve also supports Instagram.  This is the only configuration you need for your account. Setting up your account is easy and you can change the settings at any time via the Settings option on the Pinterest tab. When you view Pinvolve on Facebook, the header image includes your logo, company details, a Follow button for Pinterest and a Tweet button. Underneath the header are tabs for Pinterest and Facebook, as well as a link to the Settings. Select the Pinterest tab to show a list of everything that was recently pinned to your Pinterest account.  View the recent pins from your Pinterest account. Switch to the Facebook tab to view image posts from your Facebook timeline. Pinvolve displays the images in a fashion similar to Pinterest, which makes it easy to view. Regardless of which tab your fans are viewing, they can pin, tweet or share anything they see. For example, people can easily pin items to their Pinterest or Facebook accounts.  Fans can browse through images and either pin, tweet or share them from your Facebook tab. Summary Pinvolve is a great application that lets you increase the visibility of your pins to your Facebook audience. If they're also Pinterest users, the app lets them scan through and repin your Pinterest posts without leaving Facebook. Very useful! #4: Improve the Images You Share With Pinstamatic If you want to be successful on Pinterest, good imagery is a must. Since we're not all graphic artists, tools that make it easier to design great images help even the playing field! Pinstamatic uses standard templates to "make boring data pretty"—especially text. This tool lets you turn quotes, location links and even websites into attractive images for pinning. Features Create a variety of Pinterest images using 8 different templates to share:
Setup To get started, go to Pinstamatic, select the type of image you want to create from the menu at the top of the screen, enter the appropriate details to create your image, then preview and pin it.  The menu at the top provides quick access to create a range of different pins. Here are some examples of images you can create. Website Snapshot Enter in a website address and Pinstamatic will generate a pinnable snapshot of the full web page. If it's a very long page, you might want to crop a bit off before pinning it. This is a great way to curate a board of your favorite websites. Quotes Enter your quote text, add the author if you like, then select the format that matches how you want the quote to appear. There are 12 different styles to choose from so each quote can have its own look and feel. Quoting someone on Pinterest has never been easier.  Enter your quote text and choose how you want it to look. Twitter Profile Enter the username for a Twitter profile and automatically create a nice Twitter profile image to pin. Now you can share a board of Twitter profiles for your staff or your favorite Twitter users.  A pinnable Twitter profile image includes the user's bio and latest tweet. Photo Filter or Caption Upload any picture and you can either apply a filter to the image to make it stand out or add a caption over the top and/or bottom of it. You can select your image from a variety of sources, including from a personal photo album on Facebook, Flickr or your computer's camera.  Select pictures from a variety of sources. If you want to select a filter for your image, there are 17 to choose from.  A good variety of filters are available. Or you can add a caption to the top and/or bottom of your image. The caption text is overlaid so make sure it doesn't interfere with what's in the image or it might be hard to read.  You can add a caption to any image. Other Image Options
 Now you can share a song from Spotify on Pinterest. Summary To be successful on Pinterest, you need creative images. Pinstamatic helps you turn out engaging, pinnable images with ease. Bonus Tools Here are two other useful tools for creating imagery for Pinterest that deserve a mention. Quozio lets you create images related to quotes and it offers 37 different formats to choose from. It's very simple to use. Just enter in a quote and its source, then pin it.  Choose from a variety of quote style formats. When you pin the image, it links back to Quozio by default, so you'll probably want to change the link to drive users back to your site.  Once you pin your quote, edit it to change the source from Quozio to your own site! Fotor is a cross-platform photo-editing application that provides a lot of great functionality for editing images and it's completely free. While you can't pin your images from inside Fotor, you can do fantastic editing on your pictures before you share them out on Pinterest.  Fotor provides a wide variety of free editing functionality for you! Final Comments The tools we covered here are either free or low-cost. They let you measure success, improve your images and increase visibility of your pins. Any one of them can help you maximize the benefit of using Pinterest for your business. What do you think? What tools do you use with Pinterest? Do you see value in the tools we covered above? Leave your questions and comments in the box below. This entry passed through the Full-Text RSS service — if this is your content and you’re reading it on someone else’s site, please read the FAQ at fivefilters.org/content-only/faq.php#publishers. The post 4 Pinterest Tools to Grow and Measure Your Pinterest Presence appeared first on Make Money Online With Twitter Marketing. |
| 10 #Awesome #Twitter infographics Posted: 05 Mar 2014 07:19 AM PST
Infographics are one of the most viral forms of content on the net. They are fun to read and they help to visualize and express the facts and figures that they are dealing with. The only problem is that Infographics take plenty of work to create, so there are not that many of them out there. Luckily Twitter is so large I was able to hand pick ten awesome Twitter infographics for you to enjoy! 1. When Twitter Accounts Get Hacked
2. If Twitter Were 100 People
3. The Omnipotence of Twitter in the News
4. Twitter Growth
5. The Path to The First 10 Billion Tweets
6. Twitter vs. Pinterest
7. How Twitter Users are Getting Their Questions Answered
8. Twitter Facts and Figures
9. You Might Be Addicted to Twitter
10. Twitter Profile Picture Styles to Avoid
Bonus Infographic: Who's Using Twitter and How They are Using it
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