TwitterToolsReviews |
- How to Use LinkedIn Showcase Pages
- Twitter SEO: Build Custom Backlinks with Every Tweet
- Build a #Powerful #Twitter #Network
- An 8-Step Approach To A Better Twitter Marketing Strategy
- LinkedIn Member Blocking: This Week in Social Media
| How to Use LinkedIn Showcase Pages Posted: 02 Mar 2014 01:22 AM PST By Jason Miller
Do your customers spend time on LinkedIn? Finding an effective social strategy to reach the right audience for each of your products and services can be challenging. LinkedIn helps you solve this problem with its LinkedIn Showcase Pages. In this article, I'll show you how your business can benefit from LinkedIn Showcase Pages. What are LinkedIn Showcase Pages?Today, few businesses are islands. Many companies are complex, offering various and disparate products and services for which they must create multiple marketing campaigns to reach different audiences. This can make social media marketing resemble a juggling act. And that's fine, even unavoidable; but while juggling, you need to make sure you don't drop any metaphorical balls. Showcase pages allow companies with multiple brand messages to segment them easily and deliver them to the right audiences. Showcase pages allow you to deliver different content to your different audiences. You can have up to 10 different showcase pages associated with your business page. Showcase pages are extensions of your company's main company page for branding tie-in and easy navigation. Visitors find links to your showcase pages in the right sidebar of your business page. Your main company page still serves as a central messaging hub for LinkedIn's millions of members. Each showcase page is the ideal place to deliver engaging messaging to distinct target audiences with particular goals and needs. Why LinkedIn Showcase Pages?The more layered a company's business offerings, the more segmented its target audience can get. When a company attempts to use its social media channels to broadly promote every single product and service to every eyeball, it risks alienating an audience already over saturated with information. This is obviously something marketers want to avoid. Consider Adobe, one of LinkedIn's customers. Its Creative Cloud audience is quite distinct from its Marketing Cloud audience, and each needs to be—and is—treated as a separate entity. Adobe has created a showcase page for Adobe Creative Cloud and Adobe Marketing Cloud to target their communication with these very different audiences. The needs of Adobe, and companies like it, are best served when they cultivate distinct audience segments. In order to target these various audiences on LinkedIn with the most relevant marketing content, it's ideal to create an independent social media presence for each segment. This allows companies to dial in on precise messages—and the audiences that are keen to receive them—while stripping away all that's irrelevant. Of course, like many marketers, you're already aware of many of these principles. But it's the application of these principles that can become challenging. With so many unique audiences, not to mention your own products and services, multilayer marketing can quickly get complex, particularly when you consider that it's imperative for a company to present a unified brand front. Showcase pages provide you with a solution to deliver the right message to the right audience on LinkedIn. How to Setup a LinkedIn Showcase PageSetting up your showcase pages to highlight individual brands couldn't be easier. Here's how to set up your showcase page.
On your company page, click Edit and then select Create a Showcase Page. With showcase pages, you can offer targeted, relevant content that builds relationships with your selected audiences. An extension of company pages, showcases pages allow you to:
What You Can Do With LinkedIn Showcase Pages?Because the presentation of content is critical to engagement, showcase pages allow you to include a large image—what is called a "hero image"—across the top of every page, along with information about your company and links to your other showcase pages. Below this hero image, content is formatted in two columns. Your feed is front and center, with the last several updates always available above the fold. The showcase page has a hero image at the top and two columns of content below. Some of LinkedIn's first showcase page adopters—Microsoft, Cisco and Adobe—use the feed to keep followers updated with:
Adobe shares an update targeted to people interested in their Creative Cloud product on their Creative Cloud showcase page. Showcase Page AnalyticsMonitoring the performance of your showcase pages is a crucial part of your content marketing strategy. Page administrators can track and view analytical data to gain deeper insights into:
 You can access analytical data to see how well your showcase pages perform. Showcase pages can be used for optimizing your campaign effectiveness with A/B testing. Just make sure you use LinkedIn's analytics tools to track the traffic and content reach of your showcase pages separately from your main company page. Closing thoughts… You can use the new LinkedIn showcase pages to accurately target content to your different market segments and enhance your company, product and industry trend information. Your followers will be able to follow the showcase page or pages of interest to them. For more information on showcase pages, take a look at LinkedIn's solution page. Or jump right in and create your showcase pages in minutes. What do you think? Have you set up a showcase page? What has been your experience? Please share your comments below. This entry passed through the Full-Text RSS service — if this is your content and you’re reading it on someone else’s site, please read the FAQ at fivefilters.org/content-only/faq.php#publishers. The post How to Use LinkedIn Showcase Pages appeared first on Make Money Online With Twitter Marketing. |
| Twitter SEO: Build Custom Backlinks with Every Tweet Posted: 01 Mar 2014 07:16 PM PST Note: Unfortunately Twitter no longer supports this type of tweet customization.
By: @Garin In this tutorial I will show how you can use the Social Media Marketing tool Market Me Suite to build custom links back to your website with every single tweet you send. By implementing this Twitter branding strategy you will send more traffic to your website from Twitter, and you will improve your SEO by building backlinks automatically. I wish I had started using this program sooner, because if I did I would have had thousands of more custom baclkinks to my website by now! To set this up you will need to register an app with Twitter, but don’t worry, it’s easy. I have created a video and a step by step tutorial showing exactly how to get this done.
Twitter Branding App Creation Step 1. Go to dev.twitter.com and click “Get Started”
Step 2. Register your own Twitter application
Step 3. Fill out the Twitter Application Information
To start using this new branding app you must install it within Market Me Suite. Twitter Branding App Integration Step 1. Press this plus button to choose the account you want to brand.
Step 2. Add a brand nickname
Step 3. Copy and paste your Consumer Key and Consumer Secret from your app on http://dev.twitter.com.
Step 5. Enter your pin. …and that’s it! Complete the steps above and you will have successfully created and implemented a Twitter branding app. Cool idea: Want more people to “Like” your Facebook page? Custom brand your Tweets with a link that says Join my Facebook page! Market Me Suite comes with many awesome features, including:
For just a few dollars you can try Market Me Suite, and that gives you unlimited access to the program, which means you can use this program to manage an unlimited amount of accounts. Bonus .PDF:
To claim your bonus .PDF simply email me (Twitter[at]GarinKilpatrick.com) your reciept for Market Me Suite.  The post Twitter SEO: Build Custom Backlinks with Every Tweet appeared first on GrowYourTwitterNetwork. The post Twitter SEO: Build Custom Backlinks with Every Tweet appeared first on Make Money Online With Twitter Marketing. |
| Build a #Powerful #Twitter #Network Posted: 01 Mar 2014 12:53 PM PST
Having a million followers means nothing if none of them pay attention to you. The more responsive you can make your Twitter list the more valuable it will be for you to spread your tweets. With a responsive Twitter list you can get many more retweets, and you will develop an audience that is more likely to engage and interact with your content. A more responsive audience means that your content will get more shares, and more comments, and achieving your online goals will become easier overall. If you want a more responsive Twitter list the following 10 tips will help you achieve that goal: 1. List People OftenA "follow" does not have the significance it once used to. For people who have thousands of followers a single new follower may or may not be important, especially since there are many marketers who use Twitter Marketing Software to auto-follow people. Twitter lists, on the other hand, are usually hand picked by people. People are more likely to pay attention if you list them. If you want to make sure you get the attention of the person you are listing tell them you added them to one of your lists! The more you list, the more the law or reciprocity will kick in and cause others to list you back. List and be listed. 2. Tell your Facebook Friends about TwitterOn Facebook you can let your friends know that you are on Twitter in a variety of ways. The more ways you tell your Facebook friends you are on Twitter, the better your odds are of getting them to follow you. You can post a status update saying: Are you on Twitter? If so post your user name below and let's connect there as well! When I posted status update like this it got huge response from my friends and helped me build deeper connections with my network. Another way you can tell people you are on Twitter, without directly saying so, is to import your tweets using a Twitter application, like Selective Tweets. Selective Tweets automatically imports tweets with the hashtag #fb. Another thing I do on Facebook is include a link to my Twitter account in the "Websites" section of my info tab. |
| An 8-Step Approach To A Better Twitter Marketing Strategy Posted: 01 Mar 2014 05:54 AM PST
Twitter is a social site used today by tens of thousands of businesses for micro-blogging. It is the preferred place on the web where big enterprise organizations as well as smaller brands post short updates, to be precise, an update less than 140 character long. For many businesses, Twitter is a hybrid from the cross of an instant messaging service and a chat room. It is in principle an open forum but as a Twitter user, you can restrict the people with whom you connect. For any business, Twitter is an incredible marketing and PR tool. With that said, if you've decided to finally join the Twitter bandwagon to increase the reach and impact of your business, you are going to need some guidance. Out there, on a social site like Twitter with a current estimate of over 500 million registered users, it is easy for businesses to get lost never to be found by potential customers. So what should you do? What should your Twitter marketing strategy look like? To help you get started with marketing on Twitter, below is an 8-step approach to successful micro-blogging. So here we go! Buckle up and let's get started! 1. Choose carefully who to follow on Twitter On Twitter, what you will come across in terms of updates and knowledge is going to directly depend on the people you follow. Your learning curve will therefore depend on those initial choices you'll make picking out the Twitter accounts worth following. In the beginning, the temptation to follow just about anyone is going to be strong and you will have to resist it. Always remember that your incoming stream should stay relevant. 2. Organize the Twitter accounts you follow So you are on Twitter and you've managed to find some influential Twitter accounts worth following. It might be a good idea to actually organize your incoming stream into lists using Twitter tools including Tweetdeck and Hootsuite . This helps you keep tract of those topics that you particularly care about.
3. Don't think twice about blocking irrelevant accounts Like on the social media giant Facebook, Twitter offers its registered users the possibility to block other Twitter accounts. One of the mistakes that many businesses make is that they opt for ignoring the spammy accounts that follow them but on Twitter, you are judged based on your followers. So if you have spammy accounts following you, don't think twice. Block them. 4. Don't make retweeting people a point of pride On Twitter, businesses often make it a point not to retweet other people's updates. This is not the right approach. As a matter of fact, you should be retweeting people you wish to build a rapport with. If you come across something useful or interesting, share the good stuff. What's the harm in that? 5. Always find new people to follow Setting up a Twitter account and following a few people in the first couple of weeks followed by the occasional update and retweet is not the right approach to micro-blogging. Always make it a point to find new and relevant Twitter accounts to follow. One of the best ways to do this is to find the time and research the Twitter streams of the people you follow. The site's Advanced Search function might also be helpful. 6. Streamline the things you share on Twitter To most businesses, social media marketing is a joke but it's not. You see, having a Facebook account with hundreds of fans or a Twitter account with hundreds of followers is not really the goal you want to set for your marketing strategy. What you should be doing is engaging your audience and finding the triggers that will convert potential customers into buyers. So don't share just about anything you find on the web because you can't be bothered to come up with good stuff. Invest in the content you share. Sure sometimes you can curate content from the web if you are blank on what to share with your followers but stay relevant. 7. Use the weapons in your arsenal, for example ‘Favorite’ Did you know that each time you favorite someone's content or Twitter update they get notified about it? Use this to your advantage. That right there is an incredible tool you have to dangle your name in front of people you respect and wish to connect with. 8. Learn the semantics of the micro-blogging site If you've been on Facebook or Twitter for long enough, you would know that people on a social site tend to speak a language characteristic to that particular social network. Learn the secret language of Twitter. Of course you can refer to the Twitter Glossary but more importantly you want to pay attention to how other people are using the social site. The post An 8-Step Approach To A Better Twitter Marketing Strategy appeared first on TwitterToolsReviews. The post An 8-Step Approach To A Better Twitter Marketing Strategy appeared first on GrowYourTwitterNetwork. The post An 8-Step Approach To A Better Twitter Marketing Strategy appeared first on Make Money Online With Twitter Marketing. |
| LinkedIn Member Blocking: This Week in Social Media Posted: 01 Mar 2014 03:00 AM PST By Cindy King
What's New This Week?LinkedIn Announces Member Blocking: This new LinkedIn member blocking feature will be rolled out to all LinkedIn members.  Use the drop-down menu to block or report a LinkedIn member. LinkedIn Redesigns Who's Viewed Your Profile: "Packed with new visual analytics and actionable insights designed to give you more ways to manage your professional identity and increase your visibility across LinkedIn."  You will now have "access to more data-driven insights such as the industry your viewers work in, the keyword searches that led to your profile, how they found you and new insights including what regions they live in, what profession they are in and what company they work for." Facebook Shows Stories Around Topics You Like: "Now, when a page tags another page, (Facebook) may show the post to some of the people who like or follow the tagged page."  "For example, this post by the Bleacher Report might be shown in the news feed to people who follow or like Dwight Howard, in addition to people who follow or like the Bleacher Report." Twitter Introduces Promoted Accounts in Search: "With this launch, relevant promoted accounts can be presented to users in search results along with recommendations of people to follow."  Twitter will "automatically select relevant search queries for presenting promoted accounts based on an advertiser's targeting choices, so no additional action is required for your business to access this capability." YouTube Reveals New Look: "You'll see some changes to make it easier to find what you want to watch on YouTube and collect playlists to watch again and again."  "YouTube now has a center-aligned look, fitting neatly on any screen size, and feeling similar to the mobile apps you're spending almost half of your YouTube time with." Facebook Introduces New Campaign Structure: On March 4, Facebook is "rolling out a new campaign structure that will make it easier for advertisers of every size to organize, optimize and measure their ads."  "The new campaign structure will be reflected worldwide across all ad interfaces, including the Ads Create Tool, Ads Manager and Power Editor, as well as third-party ad interfaces built by preferred marketing developers." Facebook Improves Core Audience Targeting Options: The targeting features built into their ad-buying interface will start to roll out, "allowing advertisers around the world to reach precise audiences based on four main targeting types: location, demographic, interests and behaviors."  "Facebook's targeting features are becoming simpler and even more powerful." Facebook Makes Changes to @Facebook.com Email Addresses: "Soon any email messages that are sent to your @facebook.com email address will no longer go to your Facebook messages. Instead, these emails will be forwarded to the primary email on your Facebook account." Here's an interesting infographic worth noting: The Year of the Social Small Business from LinkedIn:  "94% of survey respondents who use social media said they use it for marketing, and 3 in 5 say social solves for the core business challenge of attracting new customers." Other MentionsIntroducing Social Media Marketing World: 60+ pros help you master social media marketing! Join Chris Brogan (co-author of The Impact Equation), Mari Smith (co-author of Facebook Marketing: An Hour a Day), Michael Hyatt (author of Platform), Jay Baer (author of Youtility), John Jantsch (author of Duct Tape Marketing), Amy Porterfield (co-author of Facebook Marketing All-in-One for Dummies), Mark Schaefer (author of Tao of Twitter), Michael Stelzner (author of Launch) and experts from more than a dozen brands as they reveal proven social media marketing tactics at Social Media Marketing World 2014—Social Media Examiner's mega-conference in beautiful San Diego, California. Check out this overview of the conference or click here for more details. What do you think? Please share your comments below. This entry passed through the Full-Text RSS service — if this is your content and you’re reading it on someone else’s site, please read the FAQ at fivefilters.org/content-only/faq.php#publishers. The post LinkedIn Member Blocking: This Week in Social Media appeared first on Make Money Online With Twitter Marketing. |
That’s it for the Twitter branding app creation process. Your Twitter branding app is now created!
Step 4. Copy your PIN, or write it down.
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