TwitterToolsReviews |
- The Onion Plans Launch Of Buzzfeed, Upworthy, NY Times, And ‘Cosmos’ Parody Sites
- Google, Facebook, Twitter, YouTube and Our World of Instant Gratification
- For The High School Cool Crowd, Facebook And Twitter Tied [Study]
- Network Like a Pro With These 5 LinkedIn Best Practices
- David Spade Confirms ‘Joe Dirt’ Sequel During Reddit AMA
- Facebook F8 2014 Update: Anonymous Login, Mobile Like Button, And More
- Anonymous App Cloaq Arrives On iOS
- Classy Blogging on the Cheap: Where Cheap Ends and Classy Begins
- Classy Blogging on the Cheap: Where Cheap Ends and Classy Begins
- The State of 2014’s Social Media Trends
| The Onion Plans Launch Of Buzzfeed, Upworthy, NY Times, And ‘Cosmos’ Parody Sites Posted: 30 Apr 2014 08:55 PM PDT
And just when you thought The Onion was comfortable with being a digital media company known for satirical publications, they show up with not one, not two, but three new parody web series. Some of the internet's most share-worthy content and feel-good click fest sites are getting hit. Hard. Listen here, Buzzfeed, Upworthy, NY Times and 'Cosmos,' buckle up because it's going to be a bumpy ride. 1. BuzzFeed/Upworthy parody site called "ClickHole" On June 12, another site will beg for clicks and bait you will misleading titles. The new site describes itself as "An all-new internet experience filled with content so shareable, snackable, and clickable, it will rob you of all logic and reason. Until then, use the guide below to learn the proper method of clicking." According to the New York Business Journal, some of the ideas For ClickHole were presented to advertisers on Tuesday:
2. NY Times vows section parody site called "Who's Fucking" Relationship features with sex stories and graphic vocabulary. A site based on vulgar, maybe romantic, descriptions. 3. "Cosmos" parody site called "Wonderverse" Described as a "curiodyssey," viewers will be subjected to inaccurate science related facts delivered to them in a straightforward fashion. Who is ready for an internet takeover? Share your comments below! [Photo credit: Randy Reichard]The post The Onion Plans Launch Of Buzzfeed, Upworthy, NY Times, And 'Cosmos' Parody Sites appeared first on Twitter Tools Reviews. This posting includes an audio/video/photo media file: Download Now |
| Google, Facebook, Twitter, YouTube and Our World of Instant Gratification Posted: 30 Apr 2014 06:24 PM PDT Have you ever thought about how Google, Facebook, Twitter and YouTube have made us even more addicted to instant gratification than our consumer oriented society already was? You know how it goes…you suddenly can't remember the name of an artist who sang a song; an actor who played in a certain movie; a move that a certain actor was in or you are insanely determined to find out how old some celebrity is. Maybe it's a sports question you are struggling to answer, who did win the World Series in 1969? (I know that one) or when did UCONN win both the men's and women's national titles in the same year? (I know that one too). In the "old" days, I would have certain people that I would call (yes actually call on the land-line phone) to ask specific categories of these gnawing questions. The thing is that if you don't get the answer immediately, you know it is going to continue to bug you until you do. Cell phones gave us the ability to reach someone right away and get our instant gratification fix and texting makes that even easy. Our smartphones put Google, Facebook, Twitter and YouTube right in our hands and it is as easy as whipping out our phones and finding out anything, anywhere, anytime. We tweet the question, ask our "friends" on Facebook and of course, check with Google who instantly gives us the answer often before we finish speaking or typing the question. Wikipedia may not have every detail correct or it may lack some information but it certainly provides us with knowledge that is immensely more timely than going to find an encyclopedia. I had the World Book Encyclopedia as a kid. I can't imagine the vast amount of updated and timely information I could have gleaned from the likes of Google. You might suggest that Americans tend to be instant gratification people and that Google, Facebook Twitter, YouTube (and many other sites) just fuel that need to know passion. Does this ability to have information instantly at our fingertips transfer to other parts of our lives? Do we want relationships to be exactly the way we want NOW or we move on? Do we feel the same way with jobs and careers? Do we get frustrated with many things in our lives if we cannot understand or fix it right now? Maybe so but I have no judgement one way or the other on those things. We live longer, experience more life experiences and change is a constant. What about our constant need to have our phones with us? To have access to Google, Facebook, Twitter, YouTube, Shazam and other sites 24/7 so that we never again have to "go crazy" trying to figure out a song, author, actor or fact of any kind. I like having all that information at my fingertips. Often when Google gives me an answer to something it causes me to pursue more research on the subject. When I recently looked up the Choptank River because I'm listening to Michener's epic book Chesapeake, I found myself going from website to website learning more about more about the area and it's history. Curiosity is a wonderful human trait. America was founded on curiosity, innovation and the quest for knowledge in all forms. I'm happy that we have Google, Facebook, Twitter, YouTube and many other applications that allow us to pursue those aims and instantly gratify our need to know. It has the potential to lead us down so many unknown paths to great discoveries. The post Google, Facebook, Twitter, YouTube and Our World of Instant Gratification appeared first on Twitter Tools Reviews. This posting includes an audio/video/photo media file: Download Now |
| For The High School Cool Crowd, Facebook And Twitter Tied [Study] Posted: 30 Apr 2014 05:24 PM PDT
Facebook in particular hasn't had the greatest track record with teens, but numerous studies also point to teens leaving Twitter for social networks like Instagram. According to new data from the Harvard Institute of Politics, Twitter and Facebook usage among high school seniors is tied. Harvard recently surveyed over 3,000 people ages 18 to 29 to gauge Midterm election turnouts, but also to analyze their social media habits. For those attending high school, Facebook and Twitter were the most popular at 13 percent, followed by YouTube at nine percent and Google (Google Plus?) at three percent.
Use of Facebook increases the higher the education, hitting 25 percent for graduate school respondents whereas Twitter came in at just two percent. Across the over 3,000 individuals surveyed, here were the overall results:
While Snapchat, Tumblr and Pinterest were left out of the chart, Harvard did measure their use, and all three saw positive growth among 18 to 29-year-olds. Compared to a survey published in the Fall of 2013, Snapchat use grew seven percent, Tumblr use four percent and Pinterest use eight percent. On the political side:
Facebook and Twitter use among teens may not be where it once was, but this latest study shows both are far from dead. Photo credit: Melinda Shelton The post For The High School Cool Crowd, Facebook And Twitter Tied [Study] appeared first on Twitter Tools Reviews. This posting includes an audio/video/photo media file: Download Now |
| Network Like a Pro With These 5 LinkedIn Best Practices Posted: 30 Apr 2014 02:30 PM PDT
Recently, a colleague of mine told me that she often connects with anyone who requests it, thinking “Why not?” The truth is that everyone has the possibility of being the next opportunity -not just from a networking standpoint, but business opportunities as well. That senior executive in the link that my pal posted on facebook has completely destroyed her personal brand (though I think her name was blurred out, but her image was still there) and her online reputation with over 200 pages of generally unflattering comments. Avoid being an online bully, and follow these best practices to make sure you’re finding the best connections for you and acheiving your LinkedIn goals. Pay Attention to EndorsementsSome users think (and I tend to agree) that endorsements are useless. Having a high school classmate who’s never worked with you endorse you for “social media” when you’ve never worked with them seems to lack a certain amount of credibility in my opinion. Be strategic about the ones you post and edit them regularly. Here’s how… Under “Edit Profile”, scroll down to the endorsements section. Here, you can manage not only what you’re endorsed for but also whose endorsements show up:
Managing your endorsements is a sure way to build up your credibility and showcase the skills or topics that you’re knowledgable about. Join GroupsThe great thing about LinkedIn is the networking capability, however, if you’re not using it then you’re missing out. One way to further your networking avenues on LinkedIn is through the groups feature. Not all groups are created equally, and you can vet groups by checking out the demographics and their activity prior to joining to make sure it’s a good fit for you. Groups don’t do anyone any good if: 1) you’re not active in them or 2) the group itself isn’t active. Make sure to contribute to conversations within any group you join to get the most of your memberships. Add a PictureWhether it’s a professional headshot, or a nice headshot of you taken elsewhere – post a profile picture and make sure it’s professional and not trashy. LinkedIn is a great first impression to have on potential employers, colleagues or other business connections, so don’t taint that first impression by having a picture of you with a glass of wine in your hand or otherwise inappropriate images. Make sure your picture is clear, up to date and, if not professional, at the very least classy. Optimize your profileJust like other job searching techniques, you can keyword optimize your LinkedIn profile to make sure you’re making the right connections. If you’re looking to connect with people who have marketing experience, then you probably want to make sure your profile is coming up in searches related to marketing. Throwing in a few keywords when it comes to your background and your work experiences is never a bad idea. Add Your PortfolioAnother way to build credibility? Show your work, including link to articles you’ve written, presentations you’ve created, or websites you’ve designed. Don’t forget to add links to your blog and social networks. People want to see your work – whether client, colleague or prospective employer, people are looking for your work and if there is one social network to build credibility, LinkedIn is the network on which to show it off. Finally, no social network is effective without activity. Be active, be nice, and be open to those who reach out to you – even randomly – because you never know where your next business connection is going to come from and the last thing you want is to be known as a LinkedIn bully like the woman I mentioned earlier.
The post Network Like a Pro With These 5 LinkedIn Best Practices appeared first on Twitter Tools Reviews. This posting includes an audio/video/photo media file: Download Now |
| David Spade Confirms ‘Joe Dirt’ Sequel During Reddit AMA Posted: 30 Apr 2014 12:52 PM PDT
A Joe Dirt sequel is in the works. David Spade confirmed the news today during a Reddit AMA. Spade has appeared in dozens of movies over the years but most people still know him as that sister banging, hemi-driving, asteroid finding, mullet wearing redneck Joe Dirt. During his AMA several people asked him about the movie and the chances of a sequel.
Spade said that a new movie was actually in the works and that it could be the first sequel to get released on Crackle.com. Spade said: "We wrote a sequel, and we may wind up doing it on Crackle.com, because they want to be the first web address to do a sequel to a movie. Because Sony owns them, and it's a Sony movie. We're trying to find a way to make it for the budget, but we really want to do it. And keep it good." The budget isn't the only concern. Joe Dirt has become a bit of a cult classic over the years and the comedian is worried that a sequel won't live up to expectations. Spade said that he wants to make sure that the Joe Dirt sequel is every bit as funny as the first. That's a pretty high bar to meet. And in addition to the comedy problem, Spade also has to make sure that he can get co-stars like Kid Rock and Christopher Walken to appear in the low budget sequel. Spade said: "We're putting it together now and seeing if we can keep it as funny and with the music we like for a lower budget. All the movies you hear about being made now keep running into budget problems, this and that, and it sounds boring, but it's just a new world, where they can't make those $15-30 million comedies anymore. It's either $3 million or $200 million, there's almost no in-between, so everyone's adjusting to either a summer tentpole Avengers-type movie, or learning to get down and dirty and gritty and making a smaller movie. I just don't want to burn the fans and want to make it good, so me and the other writer are combing through the sequel and trying to make it make sense and have good music and be funny within the parameters. So hopefully it will be soon, or it will be too pointless." The post David Spade Confirms 'Joe Dirt' Sequel During Reddit AMA appeared first on Twitter Tools Reviews. This posting includes an audio/video/photo media file: Download Now |
| Facebook F8 2014 Update: Anonymous Login, Mobile Like Button, And More Posted: 30 Apr 2014 12:52 PM PDT Facebook CEO Mark Zuckerberg graced the stage today at F8, the social network's revived developer conference that's been on hold for the past two years. Kicking things off, Zuckerberg announced a two-year stable core API guarantee, and a guarantee to fix any bugs within 48 hours. Facebook users can now easily customize every single app permission. "This is going to make people more comfortable with signing into your apps," says Zuckerberg, who openly spoke about privacy issues that plagued apps in the past. While the social network hasn't hid from the fact it wants users to be more public, it's heard feedback loud and clear. Soon, users will be able to login to apps or sites anonymously via a "Log in anonymously" button instead of using their personal account. Parse is a growing tool that makes it easy for developers to focus on what matters, their app, and help it grow across the Facebook platform. It's split into three services: Parse Core, Parse Push and Parse Analytics. 140,000 developers are already using Parse across over 260,000 apps, and access is now unlimited. There are also two new Analytics dashboards, Growth and Retention, and Parse Local Datastore allows developers to have their apps work offline. Here's some other new developer features announced at F8:
On the advertising front, Facebook announced its highly anticipated ad network called Audience Network, which directly takes on such giants as Google. http:https://www.youtube.com/watch?v=Q_CmbnS4SKc
Facebook F8 has already been made official for 2015, and Mark Zuckerberg says it can be expected around the same time of year.
The post Facebook F8 2014 Update: Anonymous Login, Mobile Like Button, And More appeared first on Twitter Tools Reviews. This posting includes an audio/video/photo media file: Download Now |
| Anonymous App Cloaq Arrives On iOS Posted: 30 Apr 2014 12:36 PM PDT
Cloaq, yet another app in the ever growing space of anonymity, has finally launched on iOS. Making it unique from competitors, no personal information is required. When signing up, users simply create a password, which Cloaq then automatically generates a special username or handle. That specially assigned handle starts with an @ symbol, and is used as your username when signing in to your account. Slow and steady is the name of the game for the Cloaq team as they're only initially allowing 500 users to sign up. Those first 500 users will be the only people able to post, however, everyone else will be able to view posts shared across the social network. According to TechCrunch, it's to prevent "cesspools of spam, defamation, ignorance, and general inappropriate garbage," but it's also a slick move from a marketing standpoint. As we reported last month, the folks behind Cloaq are sticking to their anonymous vision by also remaining anonymous, something they are still doing even after launching. The app itself is very simple with a main Timeline or homepage similar to Secret, and users can also "Explore" posts or check out their "Favorites" (posts they have liked). There's currently no mention of Cloaq making its way over to Android, but we assume that will come in time. The post Anonymous App Cloaq Arrives On iOS appeared first on Twitter Tools Reviews. This posting includes an audio/video/photo media file: Download Now |
| Classy Blogging on the Cheap: Where Cheap Ends and Classy Begins Posted: 30 Apr 2014 10:09 AM PDT Blogs have been around for nearly twenty years by now. Starting from the first blog ever to hit the web – Links.net (it's been around since 1994), to the roll out of Blogger five years later, to the first ever ads on blogs in 2003 with the entry of AdSense, blogs have had a colorful and often controversial history. Check out this cool visual timeline showing the main milestones in blogging. It's a slightly old resource, but it's fascinating to see how many of its predictions are now absolutely true! So moving from a humble 'Dear Diary' beginnings, in twenty years blogs have been transformed into an essential part of the online marketer's tool kit. Come to think of it, in 2014, no self-respecting brand would be caught dead without a blog! Does that mean that you have to somehow manufacture a blog and spew it out on the rest of the world? Absolutely not. The large majority of blogs on the world wide net could be called casual or hobbyist blogs, with just 14% of bloggers actually earning a salary via blogging. However, if your blog is meant to market your brand, make sure you don't fall into this "casual blogging" trap. Writing about your last visit to the zoo with your 3 year old simply is not going to sell your printer-copier-fax machines. Not classy blogging. Not happening.
Image Source: NRK P3 on Flickr Your job as a marketer is to ensure that your blog is not just another hot mess of every random musing under the sun. Let your blog be a curated version of your best side than a haphazard tally of your every itch and scratch. Here are five time-tested rules to create a classy blog that works hard for your brand, without spending a fortune in the process.Blog = Step 1 of Content MarketingAccording to the marketing mavens at HubSpot, by the end of 2013, at least 60% of all marketers had adopted Content Marketing as an integral part of their marketing strategies. It's all about creating valuable content that will attract potential customers to your website, gain their trust as an authority in your field, build a relationship with them over time, and eventually convert them into paying, loyal customers. Being one of the most easily accessible and executable tools of content marketing, blogs are often considered the first step to an effective content strategy. Take a look at this simple infographic by HubSpot to get an idea of where blogging sits on the Content Marketing process flow.
Image Source: State of Inbound Marketing 2013, Hubspot A blog has many things going for it that makes it a content marketing favorite, including:
Success is Spelt C-O-N-S-I-S-T-E-N-TIf you've heard this once, you've heard this a million times – BLOG REGULARLY! And for very good reason too. As per this nugget from CodeCondo: "Blogs that post daily get 5 times more traffic and 4 times more leads than sites that post weekly or less." The logic behind this is pretty simple:
Blogging might be mostly fun, sometimes easy and creatively satisfying every time, but unless your blog attracts enough daily traffic, it's simply not doing its basic job. Keep it Interesting and RelevantBe honest, how many brand stories do you bother to share every day? Compare that to the unending flow of blogs, tweets, Facebook posts, and Tumblr feeds we are subjected to every minute of the day. The one giant reason that overshadows all others when it comes to sharing content online is that sharable content is interesting content. Now, what is interesting to you may be a dead bore to your neighbor. The easiest way to maintain the 'interesting-ness' of your posts, would be to first create a clear demographic and behavioral profile of your ideal customer. Use this customer profile to then create content that your customers would enjoy. Interesting content would ideally be:
The gigantic social media win that Samsung scored with this year's Oscar selfie by Ellen DeGeneres is an example of great contextual placement of a brand in a highly anticipated event and executed by an extremely popular celebrity who roped in more celebrities that made the gossip worthiness of the selfie to skyrocket off the charts. Want to be the source of the next big viral wave in your industry? Check out this interesting article by Shopify about creating controversial blog posts to pique your readers' interest. Outsource if NecessaryAs mentioned in the beginning of this post, your blog needs to be a reflection of your brand and all that it stands for; a personal ramble in the woods will not sell a tech product any more than a swimsuit will help you fly.
Image Source: Social 4 Retail It's simple. Quality content attracts quality readers. You may feel that you are in the business of running your business and posting blogs that conform to a laundry list of must-haves is beyond your capacity. That's perfectly fine. As long as you recognize the importance of having a blog that promotes your business, you can always have someone else do it for you. It could be an employee, a team of freelancers, or even a content marketing agency that also handles other aspects of your content strategy. You can use an inexpensive web-based project collaboration tool such as WorkZone or Asana to manage the whole process. Don't Scrimp on SecurityAccording to a statement by WordPress last year, 170,000 WordPress sites were hacked into. The intentions of the hackers may or may not be malicious, but a breach opened up by even an 'ethical' hacker can expose your content and your personal information to misuse by the not-so-scrupulous variety of hackers and online miscreants. With the recent Heartbleed hack on major sites around the world, ensuring that your online footprint stays secure has gained prime importance. Here's some ways in which you can ensure that your blog is not adversely affected by hacker attacks:
A good blog will get you eyeballs from people who are genuinely interested in what you have to say. It has the power to set you up as a thought leader in your line of work. It even has the ability to endear you, over time, to your regular readers. The one thing you blog will not do is make people buy your product the minute they land on your blog. Remember, your blog is your brand guy and not your sales guy. Expecting your blog to just sell, sell, sell is like expecting your perfume to ape an Axe commercial. Sadly, real life does not work like that! The post Classy Blogging on the Cheap: Where Cheap Ends and Classy Begins appeared first on Twitter Tools Reviews. This posting includes an audio/video/photo media file: Download Now |
| Classy Blogging on the Cheap: Where Cheap Ends and Classy Begins Posted: 30 Apr 2014 10:09 AM PDT Blogs have been around for nearly twenty years by now. Starting from the first blog ever to hit the web – Links.net (it's been around since 1994), to the roll out of Blogger five years later, to the first ever ads on blogs in 2003 with the entry of AdSense, blogs have had a colorful and often controversial history. Check out this cool visual timeline showing the main milestones in blogging. It's a slightly old resource, but it's fascinating to see how many of its predictions are now absolutely true! So moving from a humble 'Dear Diary' beginnings, in twenty years blogs have been transformed into an essential part of the online marketer's tool kit. Come to think of it, in 2014, no self-respecting brand would be caught dead without a blog! Does that mean that you have to somehow manufacture a blog and spew it out on the rest of the world? Absolutely not. The large majority of blogs on the world wide net could be called casual or hobbyist blogs, with just 14% of bloggers actually earning a salary via blogging. However, if your blog is meant to market your brand, make sure you don't fall into this "casual blogging" trap. Writing about your last visit to the zoo with your 3 year old simply is not going to sell your printer-copier-fax machines. Not classy blogging. Not happening.
Image Source: NRK P3 on Flickr Your job as a marketer is to ensure that your blog is not just another hot mess of every random musing under the sun. Let your blog be a curated version of your best side than a haphazard tally of your every itch and scratch. Here are five time-tested rules to create a classy blog that works hard for your brand, without spending a fortune in the process.Blog = Step 1 of Content MarketingAccording to the marketing mavens at HubSpot, by the end of 2013, at least 60% of all marketers had adopted Content Marketing as an integral part of their marketing strategies. It's all about creating valuable content that will attract potential customers to your website, gain their trust as an authority in your field, build a relationship with them over time, and eventually convert them into paying, loyal customers. Being one of the most easily accessible and executable tools of content marketing, blogs are often considered the first step to an effective content strategy. Take a look at this simple infographic by HubSpot to get an idea of where blogging sits on the Content Marketing process flow.
Image Source: State of Inbound Marketing 2013, Hubspot A blog has many things going for it that makes it a content marketing favorite, including:
Success is Spelt C-O-N-S-I-S-T-E-N-TIf you've heard this once, you've heard this a million times – BLOG REGULARLY! And for very good reason too. As per this nugget from CodeCondo: "Blogs that post daily get 5 times more traffic and 4 times more leads than sites that post weekly or less." The logic behind this is pretty simple:
Blogging might be mostly fun, sometimes easy and creatively satisfying every time, but unless your blog attracts enough daily traffic, it's simply not doing its basic job. Keep it Interesting and RelevantBe honest, how many brand stories do you bother to share every day? Compare that to the unending flow of blogs, tweets, Facebook posts, and Tumblr feeds we are subjected to every minute of the day. The one giant reason that overshadows all others when it comes to sharing content online is that sharable content is interesting content. Now, what is interesting to you may be a dead bore to your neighbor. The easiest way to maintain the 'interesting-ness' of your posts, would be to first create a clear demographic and behavioral profile of your ideal customer. Use this customer profile to then create content that your customers would enjoy. Interesting content would ideally be:
The gigantic social media win that Samsung scored with this year's Oscar selfie by Ellen DeGeneres is an example of great contextual placement of a brand in a highly anticipated event and executed by an extremely popular celebrity who roped in more celebrities that made the gossip worthiness of the selfie to skyrocket off the charts. Want to be the source of the next big viral wave in your industry? Check out this interesting article by Shopify about creating controversial blog posts to pique your readers' interest. Outsource if NecessaryAs mentioned in the beginning of this post, your blog needs to be a reflection of your brand and all that it stands for; a personal ramble in the woods will not sell a tech product any more than a swimsuit will help you fly.
Image Source: Social 4 Retail It's simple. Quality content attracts quality readers. You may feel that you are in the business of running your business and posting blogs that conform to a laundry list of must-haves is beyond your capacity. That's perfectly fine. As long as you recognize the importance of having a blog that promotes your business, you can always have someone else do it for you. It could be an employee, a team of freelancers, or even a content marketing agency that also handles other aspects of your content strategy. You can use an inexpensive web-based project collaboration tool such as WorkZone or Asana to manage the whole process. Don't Scrimp on SecurityAccording to a statement by WordPress last year, 170,000 WordPress sites were hacked into. The intentions of the hackers may or may not be malicious, but a breach opened up by even an 'ethical' hacker can expose your content and your personal information to misuse by the not-so-scrupulous variety of hackers and online miscreants. With the recent Heartbleed hack on major sites around the world, ensuring that your online footprint stays secure has gained prime importance. Here's some ways in which you can ensure that your blog is not adversely affected by hacker attacks:
A good blog will get you eyeballs from people who are genuinely interested in what you have to say. It has the power to set you up as a thought leader in your line of work. It even has the ability to endear you, over time, to your regular readers. The one thing you blog will not do is make people buy your product the minute they land on your blog. Remember, your blog is your brand guy and not your sales guy. Expecting your blog to just sell, sell, sell is like expecting your perfume to ape an Axe commercial. Sadly, real life does not work like that! The post Classy Blogging on the Cheap: Where Cheap Ends and Classy Begins appeared first on Twitter Tools Reviews. This posting includes an audio/video/photo media file: Download Now |
| The State of 2014’s Social Media Trends Posted: 30 Apr 2014 10:00 AM PDT In December and January, blogs, thought leaders, and authorities are prone to post the "Upcoming Trends in Industry XYZ" and recaps of the previous year. While these posts are popular and often worthwhile reads, they are rather temporary and fail to trace the trajectory of the upcoming year. Content/digital/social marketing are no exception. Looking back at blogs on Crazy Egg and Social Media Examiner's online marketing projections for 2014, we'll take a look at a few trends that have become reality and other that never had a chance. Brand Publishing "Brands need to think like publishers" has been a common phrase used by content marketers over the last few years as companies realize the power of original content. This is one of those unarguable trends that has become more of a rule than a prediction. The brand-publishing concept isn't new but it is only now getting a name. This strategy is when brands tackle content marketing like a publisher would create copy and content for a magazine, newsletter, or social media. Press releases, articles, blog posts, Facebook content, infographics, charts, and other pieces of content need to be funneled through and created by the brand in question. By doing so, big companies have more control over their messaging and their marketing departments are able to build out big campaigns to streamline marketing efforts. Employee Branding This isn't a surprise, either: Companies encourage the everyday employee to "promote" a brand through personal social media channels. This is done by sharing releases and posts on Facebook, retweeting a company update, and staying active on business-sponsored social channels. There are definite benefits for doing so, including:
While it's helpful to have a few dozen likes and shares by "encouraged" employees, it's essential that companies draw the line between work and social space. It's tempting to tap into the promotional power of 100 employees, especially when those 100 employees have 300 Facebook friends, 80 connections on LinkedIn, and an equal number of Google+ circles and Twitter followers. But how far is too far? Done wrong, this is like stamping "I work here — acknowledge me" on every employee's forehead. Done right, employees are able to play bigger roles in their brand's future. Qualitative Content Almost every "Top Trends for 2014's Media Marketers" roundup includes the following: Content needs to be relevant and informative. This is by far the most realistic prediction ever made. Not only is Google cutting down the chance that a shoddy piece of rushed content has at climbing search engines, the average customer wants to find reliable, high-quality content when visiting a website. Whether a business publishes press releases, social media posts, blogs, or other types of online content, everything needs to be polished and relevant to the brand. The Hashtag Flood Hashtags are a mysterious little tool now used on Facebook, Twitter, Instagram, and almost every other social platform out there. Even without the click-for-link feature of hashtags that bring users to a page of hashtag-related content, people use the term "hashtag" as openly as they use "Google it." The trick, of course, is tapping into the hashtag craze with branding in mind. Consistency plays a part here as well, in terms of cross-platform promotion and user recognition of a hashtag. Email vs. Social Marketing Whether you want to admit it or not, email is still a reliable way to capture leads and bring potential customers to websites. The difference between email and social media is that the former is typically directed at existing customers, people who won't delete an email based on the subject line but are already interested in a company. The post The State of 2014's Social Media Trends appeared first on Twitter Tools Reviews. This posting includes an audio/video/photo media file: Download Now |
![For The High School Cool Crowd, Facebook And Twitter Tied [Study] image facebook twitter harvard study](http://cdn2.business2community.com/wp-content/uploads/2014/04/facebook-twitter-harvard-study.jpg "For The High School Cool Crowd, Facebook And Twitter Tied [Study]")
![For The High School Cool Crowd, Facebook And Twitter Tied [Study] image facebook twitter teen use](http://cdn2.business2community.com/wp-content/uploads/2014/04/facebook-twitter-teen-use.jpg "For The High School Cool Crowd, Facebook And Twitter Tied [Study]")
A friend of mine posted an interesting link on one of his profiles the other day. It was of an unkind response a senior executive made to some young job hunter who was simply trying to network through a group this executive manages. That’s what 
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