TwitterToolsReviews |
- EMT Dancing To Rihanna’s “Pour It Up” Goes Viral, Rihanna Tweets About It (Video)
- A Guide to Getting Started on LinkedIn, Instagram and YouTube
- Should Your Business Be on Tumblr?
- NBA Playoffs + Games of Thrones = Game of Zones (Video)
- Personal Brands: LinkedIn the Network to Watch
- The Blog Quality vs. Quantity Paradox
- Facebook Audience Insights: This Week in Social Media
- Adidas To Make Instagram Shoes
- Jennifer Lawrence And Jimmy Fallon Play “Box Of Lies” (Video)
- Will Ferrell vs. Chad Smith Drum Battle To Happen On The Tonight Show Starring Jimmy Fallon
| EMT Dancing To Rihanna’s “Pour It Up” Goes Viral, Rihanna Tweets About It (Video) Posted: 17 May 2014 05:28 PM PDT The dance seen 'round the world. If you were in need of an ambulance, would you have a difficult time trusting this man with your life? In my opinion, any man with those flawless dance moves knows how to carefully prick someone with a needle. Something beautifully ironic about Jonathan Williams, New Jersey emergency medical technician, absolutely killing those dance moves in a life-saving vehicle. When "Pour It Up" by Rihanna came on, Williams showcased his dance moves, also known as "voguing," to the ambulance camera. Talk about a jack-of-all-trades, using a walkie-talkie, driving a vehicle, and putting everyone else's dance moves to shame, Williams video goes viral. So viral, Rihanna herself tweeted about the performance.
She writes, "This Paramedic guy just reminded me why God sent me here! I can't stop now! Not now, not nevah!!!!" With fame, comes consequences. Williams was reported to his boss for dancing while driving a vehicle and not paying complete attention to the road. New York's CBS 2's spoke to Williams about his dancing ramification and he said, "I was out of service and heading home. I'd never do that with a patient on board." He also saw Rihanna's tweet and couldn't contain his excitement. Could you blame him? "I was flabbergasted – totally, utterly flabbergasted." The post EMT Dancing To Rihanna's "Pour It Up" Goes Viral, Rihanna Tweets About It (Video) appeared first on Twitter Tools Reviews. This posting includes an audio/video/photo media file: Download Now |
| A Guide to Getting Started on LinkedIn, Instagram and YouTube Posted: 17 May 2014 01:00 PM PDT The following is an excerpt from A Guide to Getting Started on Social Networks by HootSuite University. The guide teaches businesses how to leverage nine popular social networks to better connect with customers and prospects. Part 2 of this series covers LinkedIn, Instagram and YouTube. With a growing number of social networks, it can be difficult to determine where businesses should put their attention and resources. As as each social network is different, they each require their own content and engagement strategies for their unique audiences. While LinkedIn has cemented itself as "The Business Social Network," and most people understand its professional value, Instagram and YouTube are still a mystery to many businesses. The visual appeal of these two networks, which transform photos and videos into powerful business tools, cannot be understated. Take a look: LinkedIn is the world's largest professional network, with over 250 million members. Individual professionals can leverage LinkedIn to grow their network and explore career opportunities, while brands and businesses can expand their online presence through LinkedIn Company Pages. Individuals can follow LinkedIn Company Pages to stay up to date with new developments from companies, compare products and services, and explore potential business opportunities. While LinkedIn provides a recognized channel for employment opportunities, it has also become a widely used content marketing platform. When using LinkedIn, consider the following:
Use case Similar to Twitter, HR teams can leverage LinkedIn's vast network of professionals to promote their company's job opportunities on their Company Page. This allows job seekers to share these job postings and provides opportunities for interested candidates to reach out to someone in your company directly. Additionally, HR teams can save time by using LinkedIn in the screening process to verify potential candidates by reviewing profiles. Instagram has over 55 million photos shared per day. Designed as a mobile social network, users can easily take a picture or video on their smartphone, choose a filter to fit the scene or mood, and then share it with other Instagram users. As a result, Instagram provides businesses with an invaluable opportunity to connect with millions of users in a simple, visual and effective way. By using Instagram, businesses of all sizes can connect with their community to promote their brand, but also share their company personality and culture. When using Instagram, consider the following:
Use case Frank and Oak, an online clothing retailer, recently used Instagram to host a contest for their fans. Fans were encouraged to take a picture of their workspace, tag Frank and Oak's Instagram profile in the photos description, and then post it to their Instagram. This in turn increased awareness about Frank and Oak in Instagram as well as any other social networks that the Instagram photos were shared to. YouTubeYouTube is the world's largest video-sharing social network with videos being seen by over 1 billion unique visitors each month. Users can watch videos, like, comment, favourite and share them with their friends. Because of this interaction, people are drawn to YouTube for its unique content and two-way dialogue. It also attracts followers because of its unique interaction and engagement capabilities, not available with traditional television. All of this makes YouTube an extremely effective platform for brands to connect and engage with their customers or clients. When using YouTube, consider the following:
Use case Roland, an instrument manufacturer, recently launched a new series of musical instruments. Their campaign was primarily done through YouTube, where they launched a series of videos explaining and demonstrating each product. These videos were shared not only as promotional material, but served as valuable, educational content for their audience as well. To learn more about today's top social networks, and discover what you need to know for your business to get started and excel with social media, download the Guide to Getting Started on Social Networks today. The post A Guide to Getting Started on LinkedIn, Instagram and YouTube appeared first on Twitter Tools Reviews. This posting includes an audio/video/photo media file: Download Now |
| Should Your Business Be on Tumblr? Posted: 17 May 2014 10:30 AM PDT
Tumblr is often regarded as one of the underdogs of social media, and it is as much maligned as it is celebrated—but you write it off at your own peril. Since it was launched in 2007, the site has consistently ranked among the top 15 websites in the United States—no small thing. Right now there are more than 132 million Tumblr blogs, so in terms of popularity alone, Tumblr is a heavy hitter. That doesn't mean that every small business needs to implement Tumblr, any more than every small business needs its own podcast, its own YouTube page, or its own Instagram account. It's not for everyone, but it is advantageous for many—and understanding the pros and cons of Tumblr can help you determine whether it's a good fit for your own content marketing toolbox. Weighing Tumblr—the Good and the Bad In case you don't know, Tumblr is essentially a micro-blogging site, allowing users to post video, audio, images, and short pieces of written content. The idea behind Tumblr is that you're creating a catalog of compact, standalone, easily digestible pieces of content. There are some obvious points of appeal:
With those benefits duly noted, small businesses thinking about adding Tumblr to their content marketing arsenal may also want to heed these caveats:
Ultimately, the question of Tumblr's appropriateness is one that individual businesses must answer for themselves—but make sure your answer is an informed one. The post Should Your Business Be on Tumblr? appeared first on Twitter Tools Reviews. This posting includes an audio/video/photo media file: Download Now |
| NBA Playoffs + Games of Thrones = Game of Zones (Video) Posted: 17 May 2014 09:24 AM PDT Bleacher Report is not a complete stranger to creating original videos, but I'm not sure if they have ever done anything like this before. This hilarious cartoon spoofs Game of Thrones by adding a healthy dose of television's other current must-watch offering: The NBA Playoffs. The NBA Playoffs and Game of Thrones might not seem like a compatible match at first, but on further inspection the parallels are there if you want to look for them. In both we have high drama as teams from various reaches of the realm vying for the ultimate prize. Both have the ability to make you feel excited or sick, and if you ask ten people who their favorite is, you are likely to get ten different answers. I might be stretching here a little bit, but it doesn't matter. What does matter is that we have another Game of Thrones spoof, and it is hilarious. That is what really matters. Since its posting yesterday, it has been viewed over 200,000 times and has over 5,000 likes. With the dual headed monster of NBA playoffs and Game of Thrones, it isn't hard to see why its gaining popularity so quickly and is worth a watch if you like either of those things. The post NBA Playoffs + Games of Thrones = Game of Zones (Video) appeared first on Twitter Tools Reviews. This posting includes an audio/video/photo media file: Download Now |
| Personal Brands: LinkedIn the Network to Watch Posted: 17 May 2014 08:40 AM PDT
As someone looking to make the most of their brand (personal or company) interactions, you have to pay attention to the changes. If you are looking to catch up on the changes, here is a review of the features that the serious network has included (and removed) in the past year. Relocation of status updates With this change, users can no longer post their status updates on their profiles. The ability to update now resides on the home screen (for individual users) or the company page. This move was meant to encourage more users to visit the home page, something LinkedIn noticed many avoided. Also, for your network to see your status updates, they have to be logged into their home screen when you update. It might be a little inconveniencing, but you have Twitter and FB to handle status updates anyways. Introduction of LinkedIn Contacts This new feature enables you to organize, tag and save your contacts from one location. With LinkedIn Contacts, you can bring together all your contacts from your LinkedIn network, emails, and address books. The feature is currently on a limited release basis: available only to users of the English version of the site. Global release is slated for later in the year. You should know that once you opt for the Contacts feature, you reverting to the older system is impossible. It does make life easier though, seeing as you can also view the contacts who have yet to accept your connection requests. Removal of email filters Previously, you were able to send emails to your connections within a certain industry by selecting their email addresses. That ability is gone now, replaced by one where you have to tag your contacts in order to send emails. A limit of 50 people is imposed for doing this, which has not pleased a good number of LinkedIn users. However, LinkedIn's point of view is that it doesn't want the platform to be used for mass mailing. LinkedIn Publishing platform Simply connecting with other companies and professionals isn't enough. To stand out from the crowd, the need to establish yourself as a thought leader is crucial, and with the rollout of a Publishing Platform feature, you can do just that. With this feature, you can write longer blog posts that capture your professional insights and share them with your network. Posts become part of your profile, which helps when connections view your skills and experience. The publishing feature has yet to be rolled out to all members, and currently is offered to a select number (around 25,000 members) that have to apply for early access. Applying for early access is possible on the LinkedIn site, with an email sent to the user if the application is approved. The benefits of being able to publish content on LinkedIn are enormous. For a personal brand, this is an opportunity to establish your status as a thought leader, and provide insights your connections can't get anywhere else. For a business, the Publishing Platform is perfect for providing meaningful content to an audience that will be looking for more than just the occasional status update. The Content Index Score To keep track of how well the content that brands publish on the platform fares, LinkedIn introduced the Content Index Score. Brands will be assigned scores to "gauge the effectiveness of their posts to company pages, their branded groups, posts by company 'influencers' who are part of LinkedIn's publishing program, employee posts, and 'sponsored updates' ads that appear in users' streams," according to Cotton Delo, who's done a great job reviewing the index score system. This feature is intended for brands that craft LinkedIn campaigns to reach and advertise to users. For such a brand to maximize on its campaign, it will have to make changes such as increasing the frequency of posts, publishing higher quality content, or buy sponsored updates to increase reach: methods that boost the brand's content index score. The score will enable brands to see how well their content reaches their target audience; how well the brand performs across the entire LinkedIn network; and much closer to home, how a brand's advertising performs in relation to its competition. LinkedIn Pulse Originally, LinkedIn Pulse was available on RSS readers for LinkedIn users accessing the site through smartphones. Now, it is the default news page, and displays all relevant posts by LinkedIn influencers as well as those from other companies and networks. With Pulse, you can keep up to date with the latest in your industry, and can customize the feature to display only the stories and posts that you find relevant. Removal of Products and Services tab The Product and Services tab was part of the Company Pages feature; one that allowed businesses the opportunity to highlight their products and services. Each product or service had to be accessed through this tab, and customers would be able to post their feedback. However, effective April 14, 2014, the Products and Services function ceased to exist. While companies that featured their products and services will feel the loss, LinkedIn is replacing that with a new feature called the Showcase Pages. Showcase Pages Showcase Pages work well for individual brands, so if you have multiple products and services, you can set up an individual page for each offering. The idea behind this feature is that clients can access updates to only the products they like on these pages, as opposed to viewing everything on the company home page. If you are a brand that targets different client groups, this works in your favor. You can customize each Showcase page to cater and appeal to each group's needs. Showcase pages become a small extension of your overall brand. You can design each individual page differently and post updates as you like. There's no limit to the number of Showcase pages you can come up with, though more than ten pages requires you to contact LinkedIn for approval. The challenge with Showcase pages is getting followers to opt in on their own. Here, you can't "add" people, they have to choose to do so willingly. This requires you to come up with creative and appealing pages, in terms of both visuals and text, in order to boost engagement. Consistency and clear messaging are your friends in this department, as is clearly defining your target market. Groups This one is not really a new feature but a suggestion to boost your branding endeavors, especially personal brands. Find groups that cater to your interests. There are bound to be a few groups you can relate to, and where you can contribute. Start one if you can, though this means constantly engaging with followers to keep them interested. Being active in groups is what benefits your brand, and often leads to growing your network. Expect a few more changes to LinkedIn as the year rolls on, but for the time being, these were the major ones you should be updated on. They are all implemented towards helping brands increase engagement, and in the case of Showcase pages, enable companies give more visibility to their products and services. The post Personal Brands: LinkedIn the Network to Watch appeared first on Twitter Tools Reviews. This posting includes an audio/video/photo media file: Download Now |
| The Blog Quality vs. Quantity Paradox Posted: 17 May 2014 08:05 AM PDT
"What's better? A higher frequency of short posts or fewer long-form, in-depth articles?" Answering that question was a priority of mine, especially when I took word counts, the time it takes to research a long-form post, and other factors into consideration. Besides, isn't it better to have longer, more substantial pieces on a blog than Twitter-length blurbs? Being a realistic blogger who ignores the facts, reports, and case studies published by authorities on the subject, I thought I'd take a common sense approach to the quality vs. quantity problem. Quantifying PostsLet's clear the air before moving forward. When I say "a quality post," I'm referring to one that is well-researched, includes insightful, original information, and thoroughly explores a subject. These posts have a better chance at becoming evergreen references, or articles that persist through trends and time.
Here are a few commonalities between quantity-centric posts:
This isn't to say that longer, quality-packed posts aren't formed around how-to guides and lists. The difference is in the style of the post, or how quantity-driven pieces are more outlined and brainstormed ideas, whereas quality, long-form posts are complete thoughts. Form Fits FunctionMost bloggers, at least those that write for businesses, have certain parameters in which to write. For instance, 500 words, two links, a picture, a headline, and brief paragraphs lean more toward the quantity-driven post. These restrictions (or guidelines) are a double-edged sword. On one hand, it forces bloggers to expand small ideas into bigger pieces. Alternatively, big ideas need to be smashed into blurbs. Professional bloggers with the freedom (and a client's trust) need to focus on fitting form to function. Can you really jam a big idea on "Everything you need to know about bank loans" into a 300-word article? No. Then again, a brief post is all you need to announce your company's upcoming charity event. You need to match length — and, more importantly, enthusiasm — to the content. But it's not all about the word count and background info in a post. It might take me 10 minutes to write a 200-word commentary on a news article that affects a certain industry. At the same time, it'd take all afternoon to do 1,500 awesome words on how industry trends have evolved since the start of 2014. Unfortunately, nine times out of 10 the news-related blurb will get more page views. Thus the quality vs. quantity war. The Benefits of QualityLong-form, in-depth, well-researched posts are proud staples of a blog. Often, these are the big-hitters that show up on search engines and are sourced by other bloggers writing about similar topics. Forward-thinking Web admins will even use them as permanent guides/resources on pages. Do you have a blog that discusses the ins and outs of your entire business, thus answering any questions a potential customer may have? Throw a link on the homepage. By only writing quality (as in time-consuming) posts, business bloggers risk what I call "unenthusiasm." It takes brain power, time, and effort to make these posts work. They also feature a single, drawn-out topic. This is the major setback because, from a search optimization perspective, there are fewer chances of a person coming across the piece. The Quantity ArgumentOn the other hand, frequent, smaller posts take a shotgun approach to the problem. These put blogs on the map and increase the chances of a person stumbling onto a website, especially when businesses utilize social channels to promote them. Imagine having a big topic like "How to start a business." Why write one all-inclusive piece that is only seen once on social media and blog rolls when you can write 10 topic-specific posts under the business-starting umbrella? "Writing an executive summary," "setting employee wages," and other topics are much more specific and have a better chance at being searched out. In addition, smaller pieces are much easier to write and become less of a burden for the already busy marketer. Writing a small post, formatting it, editing it, and posting it takes less than an hour — done five times a week, this process can turn a skimpy business blog into a robust question-answering machine. Unfortunately, the quantity-oriented blogs are often obvious, insufficient and rushed. The average reader may come across "3 steps to install a refrigerator" and feel cheated when they find three paragraphs of desperate blog space begging for attention. Settling the DisputeI've been blogging professionally for over a year and personally for almost as long. During this time, I've done the research and determined one thing: It's the quality of the content (no matter the length) that matters. A well-written, complete 200-word post is just as informative and entertaining as a 2,000-word rant. The trick is putting the time and energy into everything you publish regardless of the subject matter and purpose. Why? Because that one rushed, error-heavy and nonfactual post ruins the bunch. The omnipresent deadline is the one factor that kills post quality. That aside, my advice is to frequently publish smaller pieces followed by the occasional big-hitter, all-encapsulating post. The post The Blog Quality vs. Quantity Paradox appeared first on Twitter Tools Reviews. This posting includes an audio/video/photo media file: Download Now |
| Facebook Audience Insights: This Week in Social Media Posted: 17 May 2014 03:00 AM PDT By Cindy King
What's New This Week?Facebook Introduces Facebook Audience Insights: "A new tool designed to help marketers learn more about their target audiences, including aggregate information about geography, demographics, purchase behavior and more."  "Audience Insights is different from Page Insights because it looks at trends about your current or potential customers across Facebook, whereas Page Insights looks at the interactions with your Page (i.e., likes, comments and shares)." Twitter Announces Mute Feature: This new feature "gives you even more control over the content you see on Twitter by letting you remove a user's content from key parts of your Twitter experience." Pinterest Rolls Out Paid Test: Pinterest is "working with a small group of brands in the U.S. to roll out a paid test in [its] search and category feeds."  These brands will help "test promoted pins to make sure they're tasteful, transparent, relevant and improved based on your feedback—so that Pinterest continues to be a great experience for everyone." Buffer Introduces Feeds: "You can now add RSS feeds to your Buffer social profiles and share links directly from your favorite sites from right inside your Buffer dashboard."  "You have total control of your feeds—from finding and discovering to organizing and updating. Fresh content will always be at your fingertips." Here are few cool social media tools worth checking out: Contextly: "Build your audience via awesome content recommendations."  Contextly's "tools are built with a deep understanding of online publishing." ReShare: This new app gives you the ability to reshare "what you like to a whole new audience of readers in a different language!"  "ReShare the articles that you love to others who are interested in reading the same articles. Conveying these articles in a different language allows you to share your interest with a brand-new audience." BreakFree: "A revolutionary mobile app aimed at controlling smartphone addiction and helping you maintain a healthy digital lifestyle."
Litely: "Add gorgeous, film-inspired tones to your photos in seconds. Adjust crop, exposure, sharpness, vibrance and vignette for lovelier photos."  "Subtle tones. Well-made." Moju: "A whole new way to capture and share life's best moments."  "It's as simple as point-and-shoot up to 24 frames, then pivot/twist the device to see your images come alive!" SketchVid: "Create videos of your drawings and share them with your friends on Instagram and Facebook."  "Draw anything you want and SketchVid will convert your drawing into a 15-second video from a blank canvas to the final masterpiece." Tapsule: "Moments that matter, captured by you and those you're with, strung together in a modern day 'time capsule'." What do you think? Did any other social media news items interest you this week? Have you found any other social media tools worth sharing? Please share your comments below.  This entry passed through the Full-Text RSS service — if this is your content and you’re reading it on someone else’s site, please read the FAQ at fivefilters.org/content-only/faq.php#publishers. The post Facebook Audience Insights: This Week in Social Media appeared first on Twitter Tools Reviews. This posting includes an audio/video/photo media file: Download Now |
| Adidas To Make Instagram Shoes Posted: 16 May 2014 01:14 PM PDT Want a one-of-a-kind pair of sneakers? Adidas unveiled a new service today called MiAdidas that will allow Instagram photographers to add their images to their sneakers. The company revealed the plan today on… yeah, Instagram. Adidas writes: "ARE YOU READY? Take the #zxflux to the next level with the ultra innovative photo print app from #miadidas. Print your favorite photos straight on to one of 2014's hottest silhouettes and make a statement on your sneakers like never before. Rolling out on iPhone and Android from August 2014. The possibilities are limitless." Here's the Adidas Instagram ad. It looks like the Adidas Instagram service will only be available on the Zxflux sneakers. It's unclear what Adidas will charge for the customized shoes but the Zxflux sneakers are currently available for about $90. Limited Edition sneakers are big business for companies like Adidas and Nike but I'm not sure if this really qualifies as a "rare" shoe. Sure, it may be one-of-a-kind but I'm not sure what the demand will be for shoes with bad photography printed on them. But let's end this on an optimistic note: The Adidas Instagram ad was liked close to 50,000 times within hours of its debut. Maybe the market is bigger than I thought. The post Adidas To Make Instagram Shoes appeared first on Twitter Tools Reviews. This posting includes an audio/video/photo media file: Download Now |
| Jennifer Lawrence And Jimmy Fallon Play “Box Of Lies” (Video) Posted: 16 May 2014 01:01 PM PDT Jennifer Lawrence has won over the hearts of many, for being exactly who she is: awkward, beautiful, down-to-earth, and now maybe because of her lying skills? On "The Tonight Show Starring Jimmy Fallon," Jennifer Lawrence sat down for an interview to promote her role on X-men: Days of Future Past arriving in theaters May 23. In true Jimmy Fallon fashion, a guest will not leave without taking part in some type of game. On Thursday night's episode, Lawrence and Fallon fought to prove who was better at deception, playing "Box of Lies." Taking turns picking up mystery boxes, the player has to choose whether or not to truthfully describe what was in their box for the other player, which is out of their view, and the opponent must decide if they are telling the truth or a lie. Obviously, with Lawrence and Fallon, hilarity ensues. The two do successfully play the game, but get side tracked in doing impressions and bantering back and forth. A game that makes you feel as if you are right there joking along with them. For example, Lawrence described a Rubik's cube stuck in Jell-O, while Fallon described a Backstreet Boy doll surrounded by Hershey's kisses. Watch the clip and you will definitely laugh with these two jokesters. The post Jennifer Lawrence And Jimmy Fallon Play "Box Of Lies" (Video) appeared first on Twitter Tools Reviews. This posting includes an audio/video/photo media file: Download Now |
| Will Ferrell vs. Chad Smith Drum Battle To Happen On The Tonight Show Starring Jimmy Fallon Posted: 16 May 2014 12:59 PM PDT
It's the moment you all have been waiting for. Or, maybe it isn't but watching these two doppelgangers battle to the drum death on The Tonight Show Starring Jimmy Fallon will be hilariously awesome. Red Hot Chili Peppers' Chad Smith and Will Ferrell have agreed to showcase their drumming skills for the world to see on Thursday, May 22. After mistaken identities and provoking smack talk, an agreement has been made. In the end, proving who is the best drummer between these two. Ferrell started a Reddit – Ask Me Anything acknowledging his resemblance to the RHCP Drummer, which lead to a Funny or Die Instagram video of Ferrell explaining, "I am actually Chad Smith." THEN. Chad Smith responded by challenging Ferrell to a drum battle, "Stop impersonating me. In fact, I need you… drum battle. Me and you. I've seen your skills; you don't got 'em. Let's go. Golden cowbell. Winner. Boom!" Ferrell accepted only on the condition they raise $300,000 for the charities Little Kids Rock and Cancer for College. This goal was quickly reached due to an online fundraiser. Both Smith and Ferrell have given their opinions on the upcoming event. There are even shirts available for purchase. [Smith] "I'm all for it. But unless Will's been practicing or is secretly a crazy, wild drummer, I think it'll be evident right off the bat who the real Chad Smith is. I'm ready to take him down." [Ferrell] "I have not been practicing. There's no amount of practice that would help me become a good drummer."Who do you think will win this battle? Share in the comments below. [Photo credit: Funny or Die Instagram]The post Will Ferrell vs. Chad Smith Drum Battle To Happen On The Tonight Show Starring Jimmy Fallon appeared first on Twitter Tools Reviews. This posting includes an audio/video/photo media file: Download Now |
It's the leading online networking site for the modern professional, and has proven very valuable to providing professionals from all sectors with a platform to connect, interact and share information. With a growing user base, LinkedIn has had to make changes over the years in order to improve user experience and enable companies and individuals maximize on their connections.
Blogging professionally for clients in a range of industries, I'm often asked:
Bloggers that go for quantity are more likely to throw up articles regardless of length. Their function is obvious: To attract as many readers as possible. The "quantity" posts are those that cover smaller topics and focus on delivering snippets of information.
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