TwitterToolsReviews |
- Employee From McDonald’s Corporate Tweets Rude Message From The Official McDonald’s Twitter Account
- #AskVentra Hashtag Backfires On Twitter
- Justin From ‘Catfish’ Says MTV Is Catfishing Everyone [Video]
- What Social Media Has Taught Me About Human Nature
- 4 Brands That Continue To Win On Social Media
- 4 Surprising Truths About Social Media and the News
- Customize Your LinkedIn Home Page
- 7 Blogging Lessons You Didn’t Learn In School
- ‘Family Feud’ Contestant Fails Hard, Video Goes Viral [Watch]
- 3 Ways to Optimize Your LinkedIn Presence to Attract Talent
| Employee From McDonald’s Corporate Tweets Rude Message From The Official McDonald’s Twitter Account Posted: 08 May 2014 06:06 PM PDT On May 6, a McDonald's Corporate employee mistakenly tweeted a rude message from the official McDonald's Twitter account towards a woman named Casey Hinds, mom and author of a kids health blog KY Healthy Kids, who fully supports the #MomsNotLovinIt campaign.
The #MomsNotLovinIt campaign focuses on stopping all McDonald's marketing to children, in schools, and doing events targeting younger children. Since the beginning of the new and fresh Ronald McDonald makeover a few weeks ago, moms and supporters have started their anti-hashtag #MomsNotLovinIt. "Go parent your kids." Classy. The tweet was sent from McDonald's Corporate employee Lizze. Supposedly, she meant to publicly shame Casey on her own twitter, Lizzie_McD, but failed and has still yet to directly apologize or mention anything about the incident. Just a lot of subtweets. A LOT OF SUBTWEETS.
Casey has received a lot of support since the tweet was sent. The employee or McDonald's twitter account has yet to send out a public apology or attempt to fix their mistake besides deleting the evidence. Casey apparently received some kind of apology and tweeted about the attempt this morning. [Photo credit: Rupert Ganzer]The post Employee From McDonald's Corporate Tweets Rude Message From The Official McDonald's Twitter Account appeared first on Twitter Tools Reviews. This posting includes an audio/video/photo media file: Download Now |
| #AskVentra Hashtag Backfires On Twitter Posted: 08 May 2014 06:04 PM PDT
If you live in Chicago you probably have a pretty strong opinion about Ventra. And if you use Twitter, you probably broadcast that opinion during the #AskVentra Q&A on Twitter this week. Ventra has hit a few snags since taking over the payment system for Chicago's public transportation. In a nutshell, Ventra cards don't work. OK, they work but they don't work well and many Chicagoans had a hard time seeing why the city decided to put Ventra in charge when a perfectly good system was already in place. There's been plenty of moaning on online forums but yesterday the city of Chicago got the chance to speak to Ventra directly. It didn't go well. #AskVentra Was A Trainwreck
Now, I live in Chicago but I don't really have an opinion about Ventra. Why? Well, I still haven't received my card. So, I guess it's time to #AskVentra a question. Can I please have my card now? The post #AskVentra Hashtag Backfires On Twitter appeared first on Twitter Tools Reviews. This posting includes an audio/video/photo media file: Download Now |
| Justin From ‘Catfish’ Says MTV Is Catfishing Everyone [Video] Posted: 08 May 2014 06:01 PM PDT You remember Justin from Catfish, right? Justin Voel-Pel, the star of the unforgettable Season 2 ep "Artis & Jess," the sweaty online dating vigilante guy? This guy:
God, I love that GIF. Anyway, Justin has been the hobby of my career, which has otherwise consisted of social media hoaxes and bewbs. I investigated him tirelessly in 2013, and all of that hard work paid off when Justin himself recognized said hard work and reached out to me for an exclusive interview. Most recently, Justin has buddied up with Artis, the poor sap he supposedly duped on MTV's Catfish. This guy:
Also a pretty decent GIF. Why is all of this table-setting so important? Because, like so many others out there, I had my doubts about Catfish from the start. We're all grown ups. We know that reality TV is more cheap, scripted TV than documentary, but Catfish resonated with audiences early on because it was the first show to really cast a spotlight on (and name) a phenomenon that so many people have experienced in the world of online dating. The show felt plenty real, and that was real enough. But the "Artis & Jess" episode was so over-the-top, thanks in no small part to the belligerent and endlessly-quotable performance of Justin Voel-Pel, that the whole "suspension of disbelief" thing really started to unravel for a lot of people. I've tried a number of times to get Justin to admit to me that Catfish is staged, scripted, and set up; I've pointed to editing inconsistencies, bizarre and surreal "plot" points, even staging evidence (like how Justin was mic'd when he stepped out of the car for the reveal); I've asked him if he thinks that Catfish in fact "catfishes" its entire audience by lying about people lying about pretending to be someone they're not online. He's been ambiguous in his responses at best, probably because of a non-disclosure the length of his arm that MTV had him sign. But now it's a year later, and both Justin and Artis are feeling pretty burned by their experience with Catfish. I don't know if their non-disclosures expired, or if they're brazenly poking the bear, but whatever their reasons, they've decided to tell their story once and for all. And for our purposes, "their story" is basically that MTV's Catfish is a load of crap: Who knows what'll happen with this. But I, for one, want to believe that Catfish is staged, weird, and even a little predatory. This is confirmation bias enough for me, and it might be for most of you too. Yeah, Justin from Catfish is pretty weird. But I believe him. The post Justin From 'Catfish' Says MTV Is Catfishing Everyone [Video] appeared first on Twitter Tools Reviews. This posting includes an audio/video/photo media file: Download Now |
| What Social Media Has Taught Me About Human Nature Posted: 08 May 2014 02:54 PM PDT I often hear (and use) the expression, "It's just human nature," to explain things away. You know what I'm talking about…things such as angry outbursts, laziness, forgetfulness, denial, bloodthirstiness. Hmm, do you see a pattern emerging here? When you think about it, human nature seems rather negative. Indeed, social media has taught me a lot about how often people tend to gravitate towards the negatives, at least on the main social platforms. Well, it's just human nature, right? I'm personally an eternal optimist, even to the point where some people have expressed their annoyance with my attitude. "Take your head out of the sand," or "You need to face the facts," they tell me. Trust me, I do (and I always will) have my feet firmly planted in reality, but it doesn't mean I need to become bitter or jaded by it. I know this to be true: Being optimistic and being clueless are not the same. I fully recognize how social media glorifies and encourages the negative side of human nature. However, I can honestly say that social media, itself, teaches me that human nature has a very positive side, too. I came across this meme recently and posted it to my business Facebook page:
This meme really resonated with me. And it taught me this about human nature: Although we are often quite captivated by the negatives in our lives, we still desperately need to hold on to glimmers of hope. We want to know that everything's going to be "alright," or at least a little better. Social media has the power to help us "accentuate the positives."Without a doubt, social media influences our behaviors and our thoughts. Whether we want to admit to this fact is a different story. Every day, I come across examples which prove how social media appeals makes us better as human beings, and brings out the good side of our human nature. People demonstrate their "goodness" as they share and/or make encouraging comments on emotional social media posts. And I see how positive begets positive. Think about all the times when people flock to social media during times of crisis.I continuously learn lessons from my Twitter and Facebook feeds during times of crisis. Social media fills me in on the events themselves, while simultaneously teaching me more about the good side of human nature, in how people react to the crises. Whether it's an event happening on the other side of the world, or within my private circle of friends and family, I see firsthand how social media appeals to our empathetic side, as well as the need for comfort and unity. Most of us want to get involved and help those in need, and social media provides us with the perfect outlet to do so. Sharing is caring, and it's invaluable for raising awareness. In my opinion, these events illustrate human nature at its best. These are examples of how people use social media to raise awareness, both international and local: People from all over the world are tweeting #BringBackOurGirls to protest the senseless abduction of young girls in Nigeria:
This one is currently happening in my "own backyard." It's also gaining worldwide attention. A young girl from Plano, Texas, loved the band, One Direction. She was ecstatic after scoring tickets to the band's concert in the Dallas area for her birthday this coming August. Sadly, Nicole passed away from Type 1 Diabetes on the first Saturday of May. Her sister took to social media, specifically Twitter, with a request to the boy band: to dedicate a song to her sister at the concert she had planned to attend. This tweet went viral. Millions of people are rapidly spreading the message to ask One Direction to #SingForNicole:
I personally love this side of human nature, don't you? What has social media taught you about human nature? Please feel free to leave comments below – I'd love to hear your thoughts. The post What Social Media Has Taught Me About Human Nature appeared first on Twitter Tools Reviews. This posting includes an audio/video/photo media file: Download Now |
| 4 Brands That Continue To Win On Social Media Posted: 08 May 2014 02:33 PM PDT Social media has been around so long that you may be so over it. Implementing a solid strategy is a lot of work and you’re ready to move on to the next big thing. Only problem? Your customer base probably isn’t. As of the end of 2013, social was the top online activity with Americans spending nearly 40 minutes each day on sites such as Facebook and Pinterest. That doesn’t sound like a lot except that for every non-user there are plenty of social super users, too. Consider who you won’t be reaching if you ditch your social strategy:
And those are just the four dominant social networks out there. Social media is doing more than overtaking tradition media; it’s merging with it to create something more powerful than both. Your demo is here. The fastest growing age bracket on most social networks is the 45-64 set. YouTube reaches more young adults than cable. And when you consider that people of all ages spend one out of every seven minutes on Facebook when they’re online, how can you even consider walking away? That said, it pays to have a strategy that works so you’re not putting in a bunch of effort and getting no returns. To help reignite your passion for social, here are four brands whose efforts will inspire you to explore new ways of using the same old channels. Nordstrom: Killing It on Pinterest Pinterest’s numbers may seem unimpressive when compared to Twitter, but it pays to follow any social site that demonstrates a correlation between higher income and increased likelihood of use. Similarly, Nordstrom doesn’t have the sex appeal of brands like Anthropologie but its customer base has cash. Updating a retail site with Pin It buttons is nothing new; creating an in-store app certainly is. Nordstrom’s Pinterest app lets salespeople match up the most popular pins with products in inventory to create store displays guaranteed to wow. The takeaway: Sometimes responding to what people like is better than asking them to like you. T-Mobile: Taking Twitter to the Next Level T-Mobile does a fabulous job at keeping customers up to date on the brand’s news and the latest deals on Twitter. Heck, even the CEO is engaging. But the best part? It’s the fans doing most of the work, building the momentum for hashtags like #breakupletter and #unleash to #nocontract and helping get T-Mobile’s brand message in front of more people. The takeaway: Help your fans evangelize with hashtags and prompts that get them talking. Lexus: Crowdsourcing on Instagram Who needs pros when you have thousands of amateurs ready and willing to put your marketing plans into action? Last year, luxury auto maker Lexus invited more than 200 of its Instagram followers to make a commercial – the #LexusInstafilm – for the 2014 Lexus IS and used hundreds of their photos to create a very cool collaborative film. The keyword is “invited” – these were people handpicked by the brand which got participants excited. The takeaway: Nothing advertises better than loyal customers, and nothing creates loyalty like exclusivity. Taco Bell: Engagement Everywhere This brand has its fingers in just about every social network and has no qualms about getting saucy with celebrities and your average Joe. With 10m fans on Facebook alone, their playful, accessible strategy is paying off. But what really stands out is the brand’s feed. Check them out on Facebook (or Twitter) and you’re going to see beautiful appetite-inspiring pics of food – and of Chucks-wearing hipsters enjoying it. Popular? Thousands of likes per pic can’t be wrong! The takeaway: A picture is worth a thousand words. The post 4 Brands That Continue To Win On Social Media appeared first on Twitter Tools Reviews. This posting includes an audio/video/photo media file: Download Now |
| 4 Surprising Truths About Social Media and the News Posted: 08 May 2014 02:31 PM PDT It wasn’t long ago when commentators all over the Internet were blogging furiously about how the “citizen journalist” would spell certain doom for traditional news media. A new study, however, reveals that not only is traditional journalism far from extinct, but it’s entered into a fairly comfortable relationship with the services that were supposed to make it obsolete. The study — conducted by Pew Research as part of the State of the News Media 2014 series — collated a new telephone survey with mountains of public data, and the takeaways are interesting to say the least. Here’s a look at four key findings: 1. Facebook is not the only game in townIt’s a fact that Zuckerberg’s billion-dollar baby is the most heavily trafficked among the sites surveyed — nearly two-thirds of all U.S. adults use Facebook — but large numbers of people are getting their news from other social sources. Here’s a breakdown of users who rely on social media for their news, as a percentage of each site’s total user base:
It’s also the case that news audiences tend to overlap from site to site, with about a tenth of all social media news consumers reaching out to three or more sites to stay up on current events. 2. Traditional news media is alive and well (for now)As eminently clickable as it may be for an online publication to report the death of print, radio, broadcast TV and other “old media,” the data shows otherwise. Check out the percentage of social media news consumers who also get news reports regularly from old media sources:
YouTube
Users who get their news primarily from Twitter stood out from the rest in this category, trailing all other sites in traditional news media cross-traffic and leading all sites in the use of mobile devices to read news. Speaking of Twitter, though… 3. Twitter statistics tend to distort public opinionIf someone describes themselves as a “social networking ninja” or “new media guru,” chances are they’ll proselytize the belief that Twitter functions as some tightly calibrated barometer of public opinion. According to Pew, however, who balanced Twitter conversation data against opinion surveys, that is far less often the case than the ninjas and gurus would have you believe. One example released in the 2014 report relates discussions of gun control on Twitter with a public survey about the same issue, both sampled in the days following a mass shooting incident in 2012. Twitter conversations indicated public opinion stood nearly two-thirds in favor of stricter U.S. regulations on firearms, while polling data showed the public was more evenly split on the issue. What’s more, data gleaned from Twitter conversations can make the public seem dramatically wishy-washy on controversial issues. During one month in spring 2013, the Twitter-verse flipped from a 23-point margin opposing same-sex marriage to a 17-point margin in favor. 4. Different social media sites present very different demographicsThe Pew study also collected metrics on the gender, age and education level of news consumers on social sites, and the differences were pretty striking. Here are some standout stats from each of the networks surveyed:
One final #takeawayWhile social media may not destroy traditional news reporting anytime soon, a second look at some key numbers suggests that its contributions to the shifting journalism landscape are probably far from over. Case in point: Twitter users showed the least amount of engagement with old media news sources and the highest percentage of mobile device news consumption, and their demographic skews much younger than those of other sites. As Twitter users age, will they grow to follow the same news consumption habits that their 30-, 40- and 50-something counterparts exhibit today, or will they carry their own habits forward and bring further change to the ways we consume news? Conventional wisdom suggests the latter — new generations do tend to blaze their own trail. Running these numbers again in 10 years might produce some very different results. This article was originally published on WorldWideLearn.com. The post 4 Surprising Truths About Social Media and the News appeared first on Twitter Tools Reviews. This posting includes an audio/video/photo media file: Download Now |
| Customize Your LinkedIn Home Page Posted: 08 May 2014 12:58 PM PDT  Image credit: designsoliman / 123RF Stock Photo Next to people's love-hate relationship with endorsements, we hear from lots of people and clients who say their LinkedIn Home Page makes them crazy. It's too filled with superfluous "stuff" they are not interested in. Rather than challenging this viewpoint (sometimes I do) it's better to acknowledge their annoyance and show them how to change it. We actually have clients who have nothing appearing on their Home Page feed. Hey, maybe that's crazy too, defeating the purpose of connecting and learning more about someone else. Regardless, let's show you how to customize your own Home Page. There are two places where you can customize what you see you on your Home Page. Privacy and Settings | Go to Settings (upper right corner, under your photo) > Privacy Settings > Account > Customize the updates you see on your home page You may be asked to log in again — it's for security purposes. Now you will see the potential choices for updates to your Home Page. Not interested in a new job? Uncheck "Job opportunities." We had a client who was new to LinkedIn and was in a serious job search, so we took everything off of her home page BUT job opportunities. Uncheck what you do not not want to see and click Save Changes.
Above "Customize the updates you see on your home page," notice "Show/hide profile photos of other members." Do you want to see other people's photos? Well, I'm pretty good with names and I still like to see photos. When you have a good-sized network, it's often difficult to remember all the names. I'm visual, so photos help me. Not good with names? Well, I'd suggest leaving photos you'd like to see set at "everyone" then. Choose the one that makes sense to you, (we recommend, everyone) and then click Save Changes.
Home Page You can also customize directly from your LinkedIn Home Page | Click on All Updates (above the updates area on your homepage) > Customize > Customize the updates you see on your home page You may be asked to log in again for security purposes. Check or uncheck the boxes to choose what you will see on your Home Page. Click Save changes.
To end company updates you can stop following the company. Notice from here you can also segment your updates by recent, who's sharing, who's connecting, news from Pulse, Companies. I like this better than deselecting because it allows me to view what's happening in my network from different perspectives. Notice, I even have a Hidden area. You can hide someone's updates from your Home Page. Even I get crazy annoyed by people who barrage their network with repeated updates. So I don't want to necessarily disconnect with them but I can Hide them. Just scroll over their name (in blue) and the Hide will appear to the right.
Pretty good, right? It's important to hone your LinkedIn experience (what you see and what you don't) to your own level of comfort. An attorney told me once he doesn't use or like LinkedIn because he couldn't change and tailor his settings. It was a function of him not knowing he had settings not that LinkedIn didn't offer them. Remember to try the next button, it makes all the difference. Now, let me share 10 reasons why we think all this information is valuable to keep on your Home Page. We like to:
Send us your questions about LinkedIn and we will continue to share how to navigate LinkedIn so it works for you. The post Customize Your LinkedIn Home Page appeared first on Twitter Tools Reviews. This posting includes an audio/video/photo media file: Download Now |
| 7 Blogging Lessons You Didn’t Learn In School Posted: 08 May 2014 12:02 PM PDT May 6th was National Teacher's Day, and it made me wonder how many of the rules that we learn in school actually apply to writing in the real world. Not that many, as it turns out. Crafting a compelling, concise blog post is much different from writing a five-paragraph essay. Here are seven English composition lessons you need to unlearn:
While we may disagree with some of the rules we learned in English class, teachers are some of the hardest working and most underappreciated people on the planet, and the Grammarly team salutes our dedicated educators. The post 7 Blogging Lessons You Didn't Learn In School appeared first on Twitter Tools Reviews. This posting includes an audio/video/photo media file: Download Now |
| ‘Family Feud’ Contestant Fails Hard, Video Goes Viral [Watch] Posted: 08 May 2014 12:00 PM PDT "Family Feud." The show where viewers are asking themselves any of the following questions:
A few days ago, Anna from the Sass family failed to complete a fast money round only needing 18 points. Yes, the first round member managed to get a whopping 182 points. All she needed was a single semi-popular answer to win. Just one. 5 chances to name one good answer. Nope. Good bye $20,000. Look at these wonderfully painful facial expressions:
I would pay money to sit in the car with the whole Sass family on the way home that night. Maybe you are convinced the questions were difficult or tricky. You can be the judge:
This is not something to "sleep off." Oh no, all thanks to the internet. Anna's performance has been trending on Facebook for the past day. The many uploaded YouTube videos of this fail are steadily increasing in views. What do you think of Anna's performance? How many of you cringed watching? [Photo credit: YouTube ]The post 'Family Feud' Contestant Fails Hard, Video Goes Viral [Watch] appeared first on Twitter Tools Reviews. This posting includes an audio/video/photo media file: Download Now |
| 3 Ways to Optimize Your LinkedIn Presence to Attract Talent Posted: 08 May 2014 12:00 PM PDT
Many believe LinkedIn is on its way to becoming the No 1. corporate recruiting portal. In terms of social media, it's already the No. 1 social network used by recruiters, according to a study by Mediabistro. And with more than 277 million users and more signing up everyday, LinkedIn is turning into one of our favorite tools for connecting companies and job seekers in a professional online environment. Maybe you already use LinkedIn to support your company's marketing and sales efforts, but have you considered how you can enhance your company LinkedIn page to attract talent? Here we share three ways you can enhance your presence and your company's profile on LinkedIn to create more visibility for your job openings and engage job seekers. 1. Update Your LinkedIn Company PageTo build a strong presence for your company on LinkedIn, make sure your company profile page is filled out completely and accurately. Write an engaging overview about your company, products and services and encourage employees to follow your page. Also, add a banner image that welcomes followers to your page. Similar to how your company-brand careers page should give job seekers a positive applicant experience, your LinkedIn company page should do the same and clearly reflect your employment brand. And remember to keep your company's activity stream full of relevant information such as company news, blog posts and job openings using unique social media URLs. Your followers will be able to see your company updates in their homepage activity streams and then share and engage with your content. 2. Complete Your Personal ProfileAs a recruiter or hiring manager, keep your professional profiles up to date. If job seekers, connections and potential candidates are interested in your company and an open position, they may visit your profile to learn more about the person who is representing the company. Make sure job seekers get a good first impression from your LinkedIn profile. Keep your personal activity stream updated with announcements, relevant information about your company or industry and job openings. The more you share and update, the more your connections will see your updates in their streams. 3. Join and Participate in GroupsDon't miss out an opportunity to engage and build relationships using LinkedIn groups. There are more than 1.8 million professional groups on LinkedIn. Join the ones that are relevant to your company and industry and start participating. Leave insightful comments on discussions, answer questions if you have a helpful comment to share and contribute relevant articles and discussion topics to the group. If you build a relationship with a connection that may be a good candidate, send her a private message about career opportunities now or in the future. And don't forget to participate in relevant HR groups too! With all of the hiring and recruiting professionals leveraging LinkedIn, there's plenty to learn and a lot of knowledge to share. Our top groups for engaging and interacting with other HR professionals include:
LinkedIn is just one of many social platforms you can leverage to incorporate into your recruiting strategy and build up your company's online presence. For more social media recruiting tips, check out our free guide "Recruiting with Social Media: How to Get Started."
The post 3 Ways to Optimize Your LinkedIn Presence to Attract Talent appeared first on Twitter Tools Reviews. This posting includes an audio/video/photo media file: Download Now |
![Justin From 'Catfish' Says MTV Is Catfishing Everyone [Video] image Justin6](http://cdn2.business2community.com/wp-content/uploads/2014/05/Justin6.gif "Justin From 'Catfish' Says MTV Is Catfishing Everyone [Video]")
![Justin From 'Catfish' Says MTV Is Catfishing Everyone [Video] image Justin2](http://cdn2.business2community.com/wp-content/uploads/2014/05/Justin2.gif "Justin From 'Catfish' Says MTV Is Catfishing Everyone [Video]")
!['Family Feud' Contestant Fails Hard, Video Goes Viral [Watch] image ff](http://cdn2.business2community.com/wp-content/uploads/2014/05/ff.png "'Family Feud' Contestant Fails Hard, Video Goes Viral [Watch]")
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