samedi 10 mai 2014

TwitterToolsReviews

TwitterToolsReviews


Social Media and Franchises: Questions You Need to Answer

Posted: 09 May 2014 09:34 PM PDT

Michelle Hummel

Social Media and Franchises: Questions You Need to Answer image sm2Social media is a proven way for businesses to connect with potential and existing customers. Because that type of connection is quite valuable, social media can be directly responsible for increasing revenue. While social media is quite powerful, it does come with some challenges. Since they have so many components, that’s especially true for franchises.

In order for a franchise to successfully utilize social media, it’s important to first answer the following six questions:

One or Multiple Social Media Presences?

The first question that needs to be answered is whether the best approach is for a franchise to have a single social media presence, or for each franchise operator to have their own. While it usually makes sense to have a central presence, there are usually quite a few benefits to getting individual owners on board as well.

Who Do You Want to Target?

While hundreds of millions of people use social media, that doesn’t mean you need to try to go after all of them. Instead, you’ll get far better results by narrowing your focus and putting your effort towards connecting with users who have the highest likelihood of becoming customers.

How Will Social Media Integrate Into Your Existing Marketing Efforts?

Social media isn’t a silver bullet. It also isn’t a practice that should exist in a vacuum. To get the type of results you expect, you need to take time to figure out how your social media marketing is going to connect with the other forms of franchise marketing you’re already utilizing.

What Special Considerations (If Any) Need to Be Made?

Depending on the industry in which your franchise operates, you may need to take special factors into account. For example, a franchise in the legal field needs to address certain limitations in their strategy that don’t apply to franchises in fields with fewer regulations.

How Important are Close Relationships?

For most service businesses, it’s important for operators to have a close relationship with their customers. And even outside of the service industry, more businesses are realizing the value of this type of connection. If you want to facilitate this interaction, social media is an ideal medium.

Do You Have the Resources and Motivation? A social media strategy is only going to work if the resources are there for it be executed. No amount of planning can overcome not having enough resources or focus committed to this strategy. Want to know how you are doing? Get your free Franchise Success Score.

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LinkedIn Adds Image Sharing on Mobile Devices

Posted: 09 May 2014 07:07 PM PDT

Sally Falkow

The power of visual content continues to catch on.

Even if you had the time to write a thousand well-crafted words, your audience probably doesn't have the time to read them. And we process visuals much faster and retain the message better when an image is part of the package. LinkedIn gets this – now you can share images on LinkedIn directly from your mobile device. All you have to do is snap and tap.

LinkedIn Adds Image Sharing on Mobile Devices image blog product shot 600x342

CAVEAT: LinkedIn does make the point that not just any old picture will be worth a thousand words – it has to be the right picture. No pictures of puppies and babies on LinkedIn please. Save those for Facebook.

Scott Pugh, the very first employee for LinkedIn in Hong Kong, showed just how true this is: He posted a shot of his new son, Luca, and one of the new LinkedIn premises in HongKong now that they've grown to more than 50 employees. Although the image of the office is fairly dark, and his son is just too precious, the office pic outperformed Luca by far on LinkedIn. It got 115,000 views and 411 likes. It also generated 588 views of his LinkedIn profile in a fortnight, 63 new connection requests and 6 job inquiries to work at LinkedIn.

So for those of you using LinkedIn for recruiting, the right picture could well be worth much more than a thousand words. It's might even be worth more than the money you're paying on other sites to advertise your jobs.

Not sure what kinds of photos you should snap and tap on your phone? Here are four suggestions from LinkedIn:

  1. Conferences, networking and professional development events: Show your network that you take your career development seriously. Photos not only help you get credit for investing in yourself, they also provide you with an opportunity to share key learnings with professionals who weren't able to attend an event. If you're at a conference, snap a shot of the speaker and pop one of their quotes in an update.
  2. View from your desk: Photographs that capture 'a day in the life' are often even more meaningful than basic job descriptions. Bring the passion and energy that you have for your career to life. Use photographs to capture fun, inspiring or motivational moments throughout your day.
  3. Show off your talents: The only thing better than telling a client, hiring manager or boss how talented you are, is to show them. If you are an interior designer, show the remodel you've been working on. If you're a hairstylist, proudly show off photos of the latest up-do you created.
  4. Professional selfie: A profile with a photo is 11 times more likely to be viewed. Rather than using the typical headshot, try having someone take a shot of you in the midst of your work – during a presentation or practicing a big speech. If a client or potential employer can really see you in the context of your work, it creates an equation that looks something like this: YOU + TALENT = OFFER/OPPORTUNITY.

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How to Create Buyer Personas for Your Business Blog

Posted: 09 May 2014 06:57 PM PDT

Tracey Street

What’s the point of blogging without targeting buyer personas?

(Real Life Healthcare Persona Example)

In the past they have been referred to as target markets or, your audience.How to Create Buyer Personas for Your Business Blog image How To Build Buyer Personas For Your

When you write a blog for your website, or create an offer with a landing page, who do you imagine will be reading it or taking advantage of that white paper?

Do you have a specific person in mind for your product as you create content for your website?

At Inbound Marketing Agents we have specific people in mind when we build our content and distribute it across media channels.

HubSpot refers to these specific people as our buyer personas.

WHO ARE OUR BUYER PERSONAS?

We love to help small- and medium-sized businesses get their online marketing programs up and running. One of our buyer personas is the entrepreneur.

IMA owner, Bill Faeth, entrepreneur, and owner of several successful start-ups completely understands the buyer persona as it relates to a self-employed business person.

His input on this particular buyer persona and our interest in marketing to them has really helped IMA to keep a laser focus on that market niche.

In addition to the entrepreneur, we also write content that speaks to the marketing manager at medium-sized corporations who are looking to streamline their marketing processes.

The things that we write to each of these buyer personas can be very different, because each person has their own habits, needs and issues that we can help with.

There are other people we like to write to when we post on our blog, but the important thing to understand is that there is a purpose to each piece of content.

If you are trying to take advantage of inbound marketing in any way, who you are sending your message to has a big impact on:

  • How you create your content,
  • Which social media platforms you choose,
  • When you send it out,
  • How to plan your lead generation and nurturing strategy,
  • How you optimize for search engines, and even
  • How you design your website.

So, for just a while, let's pretend that IMA just signed a medium-sized company that provides products for home health service agencies and doctor's offices.

Their gross annual revenue is just over $10M a year.

They still aren't ready to take on a full in-house marketing team and need our services to increase their reach to the agencies and physicians in town in order to sell their full line of health care products in a more efficient way and on a larger scale.

Their goals are to:

  • Create more website traffic,
  • Deliver more leads to their sales team, and
  • Expand their reach so they can eventually market to a larger audience.

Let’s get started.

WHAT IS A BUYER PERSONA AGAIN?

The HubSpot definition says that a buyer persona is a "fictional representation of your ideal customer based on real data about customer demographics and online behavior, along with educated speculation about their personal histories, motivations, and concerns."

Essentially, you are going to spend a little time getting into the head of your buyer.

  • Research their buying habits.
  • Find out where they hang out online.
  • Conduct interviews to find out what questions they ask when they get ready to purchase your product.
  • How do they spend their free time?
  • How does your product solve their problem?

BUYER PERSONA NITTY GRITTY

When IMA takes on a new client we conduct a full kick-off interview to find out about their products and services, their company and basically what makes them tick.

We also take the time to find out who our new client believes benefits most from their product and if they have done any preliminary research on who their buyer is.

You might be surprised at how many businesses are not exactly sure about their audience.

Using the HubSpot format, we come up with a complete profile on two or three people who we will be creating custom content for. Each client we represent has several buyer personas.

Using a real life example, let's put together a buyer persona for a new client.

Health Products Agency is marketing to several people, but for this exercise we are going to concentrate on the buyers at home health agencies who need to purchase basic products for their care takers to make home visits.

They eventually want to increase their business reach and sell products to other, larger healthcare providers like hospitals.

As one of the buyer personas, we choose the purchasing manager at a medium-sized home health care agency.

At the end of this exercise, we will have a complete and well researched buyer persona for our client based on research and some good old-fashioned well-educated guesses.

BUYER PERSONA –WHAT'S IN A NAME?

When you create your fictional buyer persona, the name you choose for them should be memorable, and complement the product, the company and the persona you are creating.

For this exercise, we are going to call our persona Home Health Heath.

Doesn't he just sound like the type of guy who works at a home health care agency and needs our client's product?

BACKGROUND

Now it's time to figure out a little about your persona's job, their company and other pertinent information like their education and interests.

You might think that this information is irrelevant, however, when comes to creating a content calendar, designing offers and using language that is going to convert your buyer from a complete stranger into an eventual buyer, every piece of information is important.

  • What is their position in the company?
  • How long have they been working there?
  • Where did they go to college?
  • What do they do in their spare time?

Home Health Heath is starting to take shape.

How to Create Buyer Personas for Your Business Blog image Slide19

DEMOGRAPHICS

To get a little more precise about our persona, you want know who they are, where they live and other information that can help determine how you go about creating messages that speak to them.

  • Are they married?
  • Do they have children?
  • How much do they make?
  • Do they live in the city or the suburbs?

Understanding Heath’s demographics helps to determine other items in the persona.

IDENTIFIERS

The things that identify and make Home Health Heath stand out are what will help to create our content.

Specific words, phrases and articles geared toward Heath will be what catch his attention when he is searching online for a new product vendor because his current one is raising their prices.

  • What is your buyer persona like?
  • How do they like to receive their social media messages?
  • What is the best medium to communicate with them?

Knowing the key things that distinguish a persona from everyone else online makes it much easier to pick keywords, create more targeted content and get results. Home Health Heath is beginning to feel more like a real person.

How to Create Buyer Personas for Your Business Blog image Slide24

GOALS

Every buyer persona has specific goals in their professional position that will affect how they work, communicate and make buying decisions.

  • Do they want to move ahead?
  • Are they ready to leave their company?
  • How do they want to be perceived?
  • What are their specific job goals and aspirations?

Knowing what makes Heath tick while he is at work can help marketing to create content that speaks to his specific desires.

CHALLENGES

Everyone has challenges in carrying out the daily aspects of their job.

These challenges might also be considered your buyer's pain points.

What obstacles does your persona encounter every day that you can solve with your product?

These challenges are also going to be the basis for your content.

  • How much time do they have to get things done?
  • How much do they have on their plate?
  • Is company politics an issue?
  • Do they have obstacles like budgets or poor company missions and visions to overcome?
  • What are the challenges specific to their position?

By understanding the things that Heath encounters at work that challenge him, you can create entire campaigns answering individual questions surrounding these obstacles. Heath has a problem and Health Products Agency can help.

How to Create Buyer Personas for Your Business Blog image Slide35

HOW WE HELP

This is the part of the buyer persona where your business can get really specific.

It's where your product and the buyer meet.

  • What problems do you solve for the persona?
  • How do you solve their challenges?
  • How can you help them to meet their goals?

Knowing the specific ways that Health Products Agency can take away Heath’s problems helps us tailor campaigns, offers and other content around his specific needs.

How to Create Buyer Personas for Your Business Blog image ima blog bp 1

REAL QUOTES

When you do the research on your buyer persona, a great way to provide relevant information is to actually interview one of your current clients or someone in the field.

Conducting an interview can provide a clearer definition of who you need to market to and how to do it.

In addition, creating a persona helps your marketing team to relate to a persona as a real peson and not a character.

Let's say we interviewed Health Product Agency's favorite client, HHS and found out some interesting information to put in the buyer persona.

COMMON OBJECTIONS

Now it's time to figure out what Home Health Heath might say if a sales person were to cold call him about Health Product Agency's products and services.

  • What would he say to the sales person to push him off?
  • How would he try to get around a sales call?
  • Why would he try to get out of spending time with a sales person and get back to his job?

Knowing how Home Health Heath is going to react to a sales pitch is a great way to get rid of the sales pitch and use your blog and other content methods to build trust in the buying process instead.

How to Create Buyer Personas for Your Business Blog image Slide43

 

MARKETING MESSAGING

When you get ready to create marketing content for your persona there are some more questions you might want to ask.

  • How do they want to receive marketing information?
  • What tone should your blog take?
  • What language do they like to be spoken to in?
  • Is there a particular platform or other social medium that they prefer to get important information on?

Having this information on Heath puts you way ahead of the game when it comes to distributing your content. Instead of wasting time with blog content he won’t respond to or putting an article on Facebook, when he clearly likes LinkedIn keeps a lot of guess work of the marketing process.

ELEVATOR PITCH

If your sales person were to come across Home Health Heath at a networking event, or actually take an elevator ride with him, what would they say?

After doing the research, the message they convey can be highly targeted and use just the right words to make his ears perk up and turn his attention to what you have to say.

A couple of simple, but highly targeted sentences can make all the difference between a polite goodbye and setting an appointment to go over a list of products and services.

How to Create Buyer Personas for Your Business Blog image Slide53

When Inbound Marketing Agents creates a set of buyer personas for a new client, we send them off together with other information for approval. It’s important that our client agrees with the audience we are going to be creating content for.

What do you think about Home Health Heath? Is he an accurate representation of a Product Manager in the healthcare field? Let us know what you think in the comments.

Photo Credit: FreeDigitalPhotos.net

How to Create Buyer Personas for Your Business Blog image f1402c53 090f 4532 b02f 881f4c24dbde3 How to Create Buyer Personas for Your Business Blog image

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Social Media Engagement: Are You Doing It Right?

Posted: 09 May 2014 04:19 PM PDT

Evan LePage

Social media engagement is a core part of any social media strategy, but so many of us skimp out on this major business opportunity. To really succeed at social media engagement, you need to take your strategy a step further by being proactive, listening, and engaging.

Proactive Social Media Engagement Can Go A Long Way

Social media engagement shouldn't be a passive experience. Rather than waiting for clients to reach out to you, proactively engage with anyone who mentions your brand or product. NM Incite's "State of Social Customer Service Report" claims that 71% of consumers who experience a quick and effective brand response on social media are more likely to recommend that brand to others. That compares to just 19% of customers who do not receive a quick response. But how do you start being proactive on social media? According to social media pro Jay Baer, this involves problem resolution, turning customers into advocates and, perhaps most importantly, listening.

Include Social Media Monitoring In Your Social Media Strategy

Social media monitoring is one of the biggest missed opportunities for businesses today. Also known as social listening, it involves monitoring what people are saying on social media about your business and the issues that affect it. To engage in effective social monitoring, use a social media management tool like HootSuite to track brand mentions, competitors, key industry terms and relative keywords. This listening allows you to identify opportunities as they happen and reach out immediately.

Imagine you own a moving company. The right social media monitoring strategy will allow you to see anyone in your neighbourhood who Tweets about an upcoming move, so you can offer your services to these prospects. At the same time, it will allow you to identify someone who complains about your service without mentioning your Twitter handle, so you can reach out and rectify the issue before the negative comments spread any further.

Proactive listening allows you to gain unique insight into your customers, competitors, and industry influencers. You'll build a better relationship with your followers, get a leg up on your competition, and improve your ROI.

Retain Existing Followers and Clients Through Social Media Engagement

Many businesses are doing an excellent job of sharing content that attracts and engages new followers and clients. But often these brands neglect the engagement required to retain existing followers.

Among other things, this involves thanking your social media followers and doing it in a way to prove you're an engaging brand. In addition to actually tweeting "Thanks for sharing" or "Thanks for following," there are several ways to really impress your followers while saying thanks.

Following people back is a great way to show your appreciation. An even more impactful way would be to share their content with your own followers. While many social media users have come to expect the occasional message or follow-back, very few expect to be called out by name. Sharing a piece of relevant content from a new follower, be it a Facebook post, Instagram photo or YouTube video, can be a significant moment for that individual.

At it's most basic form, doing social media engagement the right way is a matter of effort. If you put in the time to reach out to people, start conversations, show your appreciation and ensure that no question goes unanswered, your clients and followers will take notice. Make social media engagement a focus of your social media strategy, and you'll see how it can impact your business goals.

Start engaging with your customers on HootSuite Pro!

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The Ultimate Cheat Sheet for Business Blogging

Posted: 09 May 2014 03:37 PM PDT

Trent Dyrsmid

The Ultimate Cheat Sheet for Business Blogging image TheUltimateBusinessBloggingCheatSheet

Have you started a business blog and don't know what to do with it? Are you unclear on who is reading your blog? Are you blogging but not noticing an increase in business?

You're smart enough to know that a blog is crucial to your business website. After all, businesses that blog garner 97 percent more inbound links than those with static sites. The problem is that you don't have a detailed game plan on how to use your blog to increase business in the door. This business blogging cheat sheet will show you exactly what you need to do so that your blog leads directly to increased revenue.

Get Clear on Your Ideal Customer

If you aim your business blog at everyone on the planet, that's a sure waste of time and energy. Only a certain percentage of people will ever be interested in your product or services. Once you determine who these ideal customers are, your main goal will be to figure out what they want. What do they need to know to make their lives better? Provide that information to them in your blog.

Create a Lead Magnet

The Ultimate Cheat Sheet for Business Blogging image Client Attraction

A lead magnet will turn traffic into potential customers.

With your customer's information needs in mind, create a lead magnet – a piece of premium content that offers information to help them solve their problem. This is free information you'll give to prospective customers in exchange for their contact information.

Show your expertise in the subject, and write knowledgeably with an insider's viewpoint. This will demonstrate your value to them and compel them to want to come back to your site for more information as they move through the sales process.

Write Out an Editorial Calendar

Plan out a series of blog posts relating to the lead magnet, with each one covering a portion of the solution. If your lead magnet is about a certain nutritional supplement, your blog posts could cover the benefits of exercising with that supplement, the role of individual ingredients, how the government regulates supplement manufacturing facilities, and so on. Break down the topic into 8 to 10 smaller questions, and answer each question in one blog post.

[Our content calendar] allowed us to go from zero visitors to our Real Estate Marketing Academy with over 50,000 unique visitors per month. – SethPrice for @InmanNext

Publish Your Blog Regularly

You don't have to frantically post on your blog every single day, although the more often the better. The idea is to make a schedule,twice a week or more, and stick with it religiously. It's not that your readers will expect a new installment of your blog on certain days, but that the more content you produce, the more traffic and leads you will generate.

Keep the topics organized according to your editorial calendar, and use the same writing style (friendly, informative, formal, etc) in each one. End each blog post with a call-to-action, a sentence or paragraph encouraging the reader to sign up for the lead magnet.

Promote Your Blog Content

Simply writing your content and putting it on your blog isn't enough to gather huge number of readers. In order to increase your Google ranking and your visibility to people searching for your niche online, you've got to do some promotion. There are many ways to promote your blog, including:

  • Share each post on all your social media accounts
  • Make interesting memes, add your URL, and post them on Pinterest
  • Post or tweet facts about your current topic on Facebook and Twitter
  • Writing guest posts on high-ranking blogs in your industry, with a link to your site

Build a Sales Funnel

The Ultimate Cheat Sheet for Business Blogging image CMB Funnel Graphic1

Your sales funnel will turn your traffic into customers.

Set up an automated system that moves your customers along from traffic to lead to customer. At Groove, we have an entire process that systematically moves our leads along this sales process.

The main idea is that you provide your leads with useful information, and give them the opportunity to gather additional information if that's what they're interested in. Monitoring what they're visiting and downloading (done via marketing automation) will let you know when they're ready to become a customer.

Measure Your ROI

Set up a way to measure your ROI (Return on Investment) for your content marketing. Is what you're doing paying off? Is one part paying off hugely while the other is not? This valuable information should guide you when planning your next steps in your content marketing.

Next Steps

Turn your business blogging into actual customers – click the image below to download the free report 8 Ways to Leverage New Online Marketing to Attract Customers.

What business blogging tips can you add?

Hey, thanks for the info. Now what?

If you need any help with content creation, we have tons of free resources to get you over the hump. Please subscribe to this blog to ensure that you never miss an article.

Have questions or comments? Please use the comment form down below. We read and reply to every comment.

If you really enjoyed this post, please help us to spread the word by clicking one of the social media sharing buttons.

Thanks so much!

The Ultimate Cheat Sheet for Business Blogging image fe0f7669 09ea 4b67 90a4 a0b059f8f97f7

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NBC Cancels Community, Twitter Reacts

Posted: 09 May 2014 03:05 PM PDT

Amanda Peterlin

NBC Cancels Community, Twitter Reacts image 7596977854 405f6c0859 b 2

Class Dismissed. Community does not make it to Season 6, most likely due to the serious drop in ratings.

After 5 seasons, NBC decides to give the widely loved members of Greendale Community College the axe. This show has a very well known cast and is responsible for many catchy songs and popular gifs. Joel McHale, Ken Jeong, Donald Glover, Gillian Jacobs, Yvette Nicole Brown, Danny Pudi, Jim Rash, Jonathan Banks, and Alison Brie will no longer be seen acting together, at least not on NBC. *coughNetflixcough*

Twitter has been blowing up with cast member reactions throughout the day. Joel McHale tweeted "#darkesttimeline" which immediately shot to the top of Twitter's national trending topics.

Both #darketsttimeline and #RIPcommunity are trending nationally, receiving a lot of heartfelt, sad, and fan favorite moments.

After being booted from the show after Season 3 and asked for a return in Season 5, creator Dan Harmon had a sentimental message about his Community experience.

The future of Community is up in the air since it is partly owned by Sony Pictures TV as well, there can be hope for other platforms.

Fans continue to react on Twitter:

[Photo credit: Keith McDuffee]

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6 Mighty Social Media Tools to Accelerate Your Facebook Contests

Posted: 09 May 2014 11:32 AM PDT

Mila Nikolova

Can you keep up with the rapid changes in social media marketing?

Do you think that a year feels like a century?

The competition is fierce out there and it getting harder and harder to provide more value to your customer.

I have been working intensively in social media for the past four years, and it is clear to me that one of the social media strategies that has remained stable over the years is Facebook contests.

Contests Are a Solid Way of Building Your List

Facebook contests are a secure way to engage and grow your audience, especially if you are a B2C marketer.

Like-gated contests are a great way to attract new fans, and their largest benefit is that they can feed your email marketing list.

It's a like-gated contest. People need to "like" your Page first to see the content.

Promote the Contest to Attract Subscribers

Once you have decided on your Facebook contest concept, format and design you are ready to launch.

Of course the first thing you should do is to use your existing social media channels to drive traffic, but there are some tools that can help to speed up the process.

Check out the social media tools I use:

#1. Get Ideas and Optimize with Hootsuite

If you don't use Hootsuite yet, you should.

It's a breeze to share your Facebook contest with all followers on all of your different channels. You can even set up keyword searches to track competitors' contests in order to generate ideas.

You can also identify conversations surrounding your own contest and optimize the format or prizes accordingly.

I have been on their PRO Plan for a while for a very affordable $9.99 per month and it definitely gets the job done.

6 Mighty Social Media Tools to Accelerate Your Facebook Contests image antavo tools hootsuite

#2. Use Oktopost to Measure Your Efforts

Oktopost does the same thing as Hootsuite, but it is more suited to B2B companies. (See the comparison in an infographic I published a few weeks ago.)

The main benefit of Oktopost is that you can organize your posts by campaigns and then measure their performance by channels, so you will know what to focus on.

For example with GetApp we launched a contest last December and created a campaign. I scheduled messages for the different networks and monitored which messages and networks worked best. Then I invested my efforts according to the results.

6 Mighty Social Media Tools to Accelerate Your Facebook Contests image antavo tools oktopost

#3. Boost Posts to Reach More People

Boosting posts on Facebook is not an application but part of the Facebook functionalities.

It allows you to increase the reach of your post, which was recently affected by the change Facebook applied a few months ago to their algorithm that has limited the amount of page posts visible to the users' timelines.

You can either promote to existing fans and their friends or target a specific segment based on their interests. For all intents and purposes, I recommend targeting a specific segment.

6 Mighty Social Media Tools to Accelerate Your Facebook Contests image antavo tools facebook

#4. Email Your List to Supply Initial Traffic

If you have a mailing list, by all means use it! Even though people on your list are not "new leads", they can invite friends, as there is an inbuilt viral mechanism in most of the contests.

In my own experience, newsletters with contests have on average a 5% increase in open rate compared to others.

I use Mailjet, which is a very simple to use software with flexible pricing, including Pay-As-You-Go pricing if you don´t plan on using it regularly.

Be creative with the title and avoid the "win" word so it does not end up in Spam.

6 Mighty Social Media Tools to Accelerate Your Facebook Contests image antavo tools mailjet

#5. Source Royalty Free Images From Flickr

Attractive images can improve the reach of your Facebook posts.

When sharing your contest you don't need to stick to those images used in your contest design, instead you can experiment with others.

Stock images can be very expensive and sometimes I need more than 5 per day. I search images on Flickr and filter the Creative Commons ones – they are free.

6 Mighty Social Media Tools to Accelerate Your Facebook Contests image antavo tools flickr

#6. Use a Facebook Ad Manager If You Have a Larger Budget

If you have a larger advertising budget to drive traffic to your app, it might be worth it to optimize how the money is spent.

Qwaya can help to automate campaigns by setting rules and easily creating ad variations.

You can use the different photos you find on Flickr and create a minimum of three ads, then track their performance for a few days and optimize.

6 Mighty Social Media Tools to Accelerate Your Facebook Contests image antavo tools qwaya

Tools Can Help To Accelerate Your Efforts

Having an attractive contest app and alluring prizes are the basics of increased engagement.

Using additional tools can accelerate your efforts.

Otherwise, it's like inviting friends to Thanksgiving dinner and not having an oven for the turkey.

Start with the easiest one, like searching for enticing images on Flickr.

After all this, your Facebook contest can't fail.

You have no excuse!

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“Jamaican Bike”, This Kid Makes An Amazing Toy Using Two Lighters And Some Krazy Glue

Posted: 09 May 2014 10:46 AM PDT

James Kosur

A Jamaican boy named Kyle is quite the craftsman. Using nothing more than two lighters and some Krazy Glue, he is able to create an amazing toy for his younger friends.

The toy is known as the "Jamaican Bike" and once completed it actually rolls around like any other toy motorcycle.

Sure you need to be good with a lighter, your imagination, and Krazy glue, but overall the instructions seem simple enough to follow.

The video was uploaded on April 30, and it has already racked up more than 900,000 views. YouTube users seem to enjoy the final outcome with 3,599 upvotes and just 88 downvotes.

The film is the work of YouTube user Raatidandmagic, a French filmmaker and producer living in Jamaica.

Give the video tutorial a try and let us know if your outcome is anywhere close to that of Kyle's.

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The Best #BeforeManzielGetsDrafted Tweets From Draft Day

Posted: 09 May 2014 10:44 AM PDT

Dan Evon

Johnny Manziel was expected to go first during the NFL Draft. Then he was expected to go second… then third… then Twitter started a #BeforeManzielGetsDrafted hashtag to talk about all of the things that were going to happen for Johnny Football found a team in the NFL.

The Best #BeforeManzielGetsDrafted Tweets From Draft Day

The hashtag #BeforeManzielGetsDrafted had plenty of time to pick up steam. Manziel didn't end up getting drafted until the Browns took him with the 22nd pick of the NFL draft. That wasn't exactly what Manziel had expected but the young football player was still excited about moving up to the NFL.

Manziel posted a photo on Instagram along with the message: "So honored to be a Cleveland Brown. I can't wait to get to work."

The post The Best #BeforeManzielGetsDrafted Tweets From Draft Day appeared first on Twitter Tools Reviews.

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Dr. Dre: I’m The First Billionaire In Hip Hop [Video]

Posted: 09 May 2014 08:53 AM PDT

Dan Evon

Dr. Dre: I'm The First Billionaire In Hip Hop [Video] image beats by dre

Dr. Dre hasn't released an album in a few years but that hasn't stopped him from becoming hip hop's first billionaire. The musician recently sold the rights to Beats By Dre to Apple for more than $3 billion.

The Financial Times reports that Apple is "in the process" of closing a $3.2 billion deal for Beats By Dre. The deal may not be official yet but Dr. Dre (and Tyrese) are already celebrating. A video surfaced this week showing Tryese and Dre bragging about the sale.

Dre says: "The first billionaire in hip hop right here from the west coast."

Tyrese adds: "We need to update that Forbes list."

Dr. Dre is currently listed at number 63 on the Forbes Celebrity 100 list. The list, which was last updated in June of 2013, has the musician's net worth listed at $40 million. That's nothing to sneeze at but, well, the musician's net worth has more than doubled since then.

Dr. Dre Is Hip Hop's First Billionaire

The deal hasn't been officially confirmed yet but it looks like Dr. Dre is hip hop's first billionaire.

photo credit: kozumel via photopin cc

The post Dr. Dre: I'm The First Billionaire In Hip Hop [Video] appeared first on Twitter Tools Reviews.

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