TwitterToolsReviews

15 minute marketing plan for Twitter, Instagram and Pinterest #Infographic
Would Your Social Media Marketing Campaign Pass the Test?
5 Types of Media Content For Your Blog
5 Types of Media Content For Your Blog
Earn the Ultimate Like: Instantly Boost Trust in Your Business Using Social Media
Seth Rogen Explains Why He Hates Justin Bieber
Creative Ways to Get Your Brand “LinkedIn” to Customers
Creative Ways to Get Your Brand “LinkedIn” to Customers
Social Media for Busy People: 5 Tips to Speed Things Up
Twitter Promoted Tweets, Accounts Get Language Targeting

15 minute marketing plan for Twitter, Instagram and Pinterest #Infographic

Posted: 07 May 2014 11:47 PM PDT

In the past I have written on Muddywall how in 5 minutes you can grow your LinkedIn network on a daily basis.

But what about the three others from The Big Four? Twitter, Instagram and Pinterest.

Here are some tips to maintain and develop your social networks in just 15 minutes a day:

Instagram

Described last week by Forrester as King Of Social Engagement, Instagram delivered 58 times more engagement per follower than Facebook, and 120 times more engagement per follower than Twitter. Is Instagram marketer's best friend? Yes, 5 minutes a day.

3 minutes – Search your hashtags and start following your customers. When it's time to choose hashtags, 3 ground rules to remain: be specific, be relevant, be observant.

Furthermore, I would suggest be consistent across platforms. You don't want to use different hashtags and confuse your audience. For instance, use Tagboard, a tool to track your #hashtags cross-networks.

1 minute – Upload a daily photo and use relevant hashtags. For instance, you could also engage your followers by sharing content from your communities with Repost.

1 minute – Monitor your followers and make sure you respond to any comments.

The fourth largest traffic source in the world and third most popular social networking site has attracted more 70 millions users in 3 years and is easy to use, although it can be really time consuming (77 minutes a month). Now? No more than 5 minutes.

3 minutes – Follow other people boards, like and comment their pins.

1 minute – Check out who has been pinning your content from your website at http://pinterest.com/source/YourWebsite.com/

By checking this URL, you can give your site pins more boost:

Always Like and sometimes comment on pins from your site to give them better ranking and increase their reach.
Repin some of the most interesting and unique images. You can even repin user comments.
Follow your promoters (those who pin your pages), encouraging them return to your site.

1 minute – Share heaps of contents such as videos, blog posts to your Pinterest boards.

Twitter

3 minutes – Share some content to your followers. Make sure you respect one fundamental rule, the 80/20 rule. Use just 20% of your content to promote your brand, and dedicate 80% to content that really interests your audience and engages them in conversations.

Then the second fundamental rule is frequency. Taking a random sample of 11,000 tweets from top brands, SocialBakers concluded that three tweets per day is the point where brands start seeing big engagement. Then it is up to you but do not "spam" your followers with insignificant tweets.

1 minute – Thank you your new Twitter followers. I mean is there a Twitter rule that frames this? I'm not sure what is the value of mentioning them. I would suggest following them back and then share content with them if relevant. But in any case, do not use a tool to send automated direct message to your new followers, you may lose them.

1 minute – Respond to any mentions or replies. In "social media", there is the word "social". Make sure when you reply to people. If you’re going to start your tweet with a Twitter handle, make sure you put a dot in front of it. This way it will show up on your followers’ Timelines. If you only put the Twitter handle (without the period), Twitter sees it as a reply, and only the person you include in the @handle will see the Tweet. Gary Vaynerchuk has made a slidehsare about this 'Number One Mistake Everybody Makes on Twitter‘.

Featured image credit: Daniel Novta

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Would Your Social Media Marketing Campaign Pass the Test?

Posted: 07 May 2014 08:32 PM PDT

Meredith Wood

If you know anything about social media marketing, you understand that it has the power to make or break your business. When used correctly, websites like Facebook, Twitter, Instagram, LinkedIn, and Pinterest can be used to create a buzz about the products and services you offer as a company. Through the use of sharing, social media networking increases your visibility, adds to your credibility, and gives you a free platform for testing ideas.

If used incorrectly or neglected completely, social media marketing could very well spell disaster for your small business. You could go underneath the radar never to be seen online again or worse yet, you could gain a bad reputation for your inability to answer customer questions, deal with demands, and even more importantly offer solutions to complaints. If this sounds scary to you, it is.

Word-of-mouth can work for or against you. It's important to make sure your social media marketing campaign passes the test and there are a couple of different ways to do just that. For example, the first and most important thing you have to realize is that no matter how old-fashioned your values might be, social media exists with or without you. Rather than fight against it, you should learn how to embrace it. Once you've developed a healthy respect for social media marketing, you can then learn how to use it to your advantage.

Here is a checklist you can use to see if your social media marketing campaign is helping your business:

Is your branding succinct across all channels? Is your message easy to follow and fitting for all the different social media networking sites that you utilize? How does each one fit in your overall marketing plan? Does your marketing campaign come full circle meaning that each social networking site promotes the next which ultimately promotes your blog or website?
Are you writing and sharing valuable content with others? It's not about appealing to the search engines. It used to be but requirements have changed. It's now about being seen as valuable in the eyes of your customers. Even if the content you're posting is not yours, it should tie into your business and give your customers a sense of purpose. If the content you're sharing falls short, you'll lose the public's interest and ultimately their business for being so lax in your approach.
Are you using the right social media networks for your business? There are plenty of social media accounts you could have but which ones do the most for your business. Rather than waste time using networks that are not effective marketing tools, find out which ones work best for you and make them the focus of your campaign. Use a website like Klout to see which of your posts are the most influential.
Are you posting strategically? It's not about how frequently you post. It's all about what you post. You need to fine tune your approach so it resonates well with your audience. You want to elicit a response from your customers not bore them to tears with 30 posts in a row.
Are you listening and engaging your customers? You want to build trust and the way that you do just that is by hearing what your customers have to say. Listen to their suggestions and answer their questions as they come up. This is the best approach to take if you want to come across well with your customers.
Do you follow other influential companies in the industry? Who are the game changers in your field? What do they have to say? What do they do differently? What can you learn from them?
Are you regularly changing things up to meet the needs of your customers? Although change can be very scary, it's a necessary evil. Without change, your business cannot grow or adapt to the world around you. If you want to stay ahead of the competition, you must be ready to change things up from time to time.
Are you prepared to deal with a social media fallout? When things go awry, are you prepared to deal with them? The longer you sit on negative comments, the worse things will get. One bad comment breeds another and another and so forth and so on. It's best to deal with a complaint immediately by offering some form of solution. This offers some sort of social responsibility which reflects well on your business. People will quit buying from you or utilizing your services if they feel like you don't care about them.

Your social media marketing campaign needs to be strategic to be effective. If you've found that you're missing the mark where customer interactions are concerned, it's high time you switched gears and tried something new. If that means hiring someone to take charge of your social media accounts, by all means, invest the money and reap the rewards.

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5 Types of Media Content For Your Blog

Posted: 07 May 2014 08:22 PM PDT

Mark Lerner

5 Types of Media Content For Your Blog image 207228268 42eecd073c z e1399482537766

What is Content Marketing? The truth is, the answer to this question is not as simple as you may think.

Before looking at the entire phrase, it's important to re-define the term "content." Previously, "content," in the context of marketing, was generally something written – a blog post, white paper, or a PR. However, with the advent of new and more dynamic types of media, content has taken on a whole new meaning.

Today, content marketing is a much broader practice, and us content marketers have many more tools at our disposal. The new digital media-related weapons for content marketing allow us to more effectively capture the interest and excitement of our target market.

Your blog is no longer just for written content; it can be enriched with other forms of dynamic media, which in this new world of content marketing, are also content.

Several digital media tools allow you to take content from their platforms and embed it into your blog posts. By doing this, you create a more interactive experience for your reader, which increases the chances of successfully capturing their attention – and, hopefully, converting them into a lead.

Here are 5 types of media to include in your blog posts:

Slideshare

Case studies, product feature descriptions, and white papers are just a few of the many types of content that can be shared via Slideshare. The platform allows you to upload both PDF and PPT files, and helps ensure that your content gets seen by a wide audience. Since being acquired by LinkedIn two years ago, the networks have become more tightly integrated.

YouTube is clearly the most popular video sharing platform, and embedding YouTube videos into your blog is a simple and powerful way to mesh the benefits of video content with your of written content.

The types of videos that are most effective for your blog include:

Tutorials of features or best practices
Video recordings of webinars you've hosted
Interviews with thought-leaders in your industry
Major product announcements

Visual.ly

Infographics are one of the most popular and engaging forms of content out there today. With their ability to both appeal to the reader visually and easily convey valuable and useful data, infographics are a must-have for any marketer's toolbox.

Explore more visuals like this one on the web's largest information design community – Visually.

Visual.ly is an up-and-coming social network that, among other things, allows marketers and graphic designers to upload infographics to their profiles. Visual.ly also allows you to embed infographics from the network directly from the platform.

The reason Infographics are so powerful is that 65% of us are visual learners; a well-done infographic can tell the same story as a long, drawn out 1,000 word essay could.

Slide.ly

Everyone loves pictures, and Slide.ly is a fantastic tool that allows you to include a great slideshow of curated images from across the web. Slide.ly lets you create an entire album of photos, without having to post numerous photos on your blog – which would take up valuable space.

Slide.ly even lets you add music from Youtube to your slideshow!

Embedding a Slide.ly photo album into your blog enables you to add fantastic, engaging visual content, without overloading your blog with images throughout the text.

Slidely Gallery – Makes me Smile by Slidely Photo Gallery

There are some amazing platforms out there that let you embed unique media into your posts, and more are sprouting up every day. What are some other platforms that you utilize? Leave your comments below!

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5 Types of Media Content For Your Blog

Posted: 07 May 2014 08:22 PM PDT

Mark Lerner

5 Types of Media Content For Your Blog image 207228268 42eecd073c z e1399482537766

What is Content Marketing? The truth is, the answer to this question is not as simple as you may think.

Your blog is no longer just for written content; it can be enriched with other forms of dynamic media, which in this new world of content marketing, are also content.

Here are 5 types of media to include in your blog posts:

Slideshare

The types of videos that are most effective for your blog include:

Tutorials of features or best practices
Video recordings of webinars you've hosted
Interviews with thought-leaders in your industry
Major product announcements

Visual.ly

Explore more visuals like this one on the web's largest information design community – Visually.

The reason Infographics are so powerful is that 65% of us are visual learners; a well-done infographic can tell the same story as a long, drawn out 1,000 word essay could.

Slide.ly

Slide.ly even lets you add music from Youtube to your slideshow!

Embedding a Slide.ly photo album into your blog enables you to add fantastic, engaging visual content, without overloading your blog with images throughout the text.

Slidely Gallery – Makes me Smile by Slidely Photo Gallery

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Earn the Ultimate Like: Instantly Boost Trust in Your Business Using Social Media

Posted: 07 May 2014 05:16 PM PDT

Matthew Peneycad

In business, earning the trust of your audience requires the same sort of everlasting dedication that is required to earn trust in your personal life.

It can involve years of making good on your promises and avoiding deceit at all costs. It's hard work that is made harder by how fragile it can be. One slip up, and trust can be diminished, or lost.

Despite the ongoing challenge of earning and retaining the trust of your audience, it is an endeavour deserving of the effort required. Building trust can lead to increased loyalty, build advocacy, create evangelists, improve the potency of your marketing messages, mitigate customer churn, and generally strengthen the emotional connection people have with your brand, to list a few benefits.

And social media is a prime channel through which to cultivate trust amongst your audience. It affords opportunities not possible through other channels; opportunities such as the constant and ongoing line of communication you have with people, the ability to connect with people individually, and the capacity to tailor messages to give them a heightened level of context, relevance and impact.

Even though building trust is a marathon, not a sprint, there are some actions you can take on social media to instantly boost the trust people have in your business:

ADMIT TO WEAKNESSES OR DEFICIENCIES

If your business is called out by your consumers as having a weakness in a particular area, take a step back, and if they're right – which they almostalways are – admit to it, thank them for their feedback, and put a plan in place to be better in that area. Better yet, beat them to the punch and call out your own weaknesses before consumers do. They'll appreciate your openness and honesty.

Hiding behind heavily crafted press releases, official corporate statements, or your own delusions that your business is perfect will only create doubt in the minds of your consumers and do nothing to earn trust.

ACKNOWLEDGE STRENTHS OF THE COMPETITION

Perceptions of hyper competitiveness in business can work in your favour if you're confident enough to acknowledge the strengths of your competition.

This may seem counterintuitive when discussing the cultivation of trust and enhancing your business, but highlighting the strengths of your competition can be a great way to underscore your own unique selling proposition, strengthen the power of your claims, and of course earn trust.

SHOW YOUR HUMAN SIDE

People are more likely to trust other people than heartless corporations.

Take advantage of this by putting your people front and centre on social media by giving consumers access to the experts within your organization, giving personal care and attention to their customer service inquiries, speaking with a human tone and manner, and anything else that strips your social presence of corporate rhetoric.

SHOWCASE SOCIAL RESPONSIBILITY

Investing in, and showcasing your business' interest in the communities, cultures and environments in which it operates is a fantastic way to build trust by countering perceptions that your business is strictly self-centred.

Don't be shy about communicating your CSR initiatives on social media and even consider involving your community in these endeavors to give them a stronger sense of involvement with your organization's efforts and interest in your operations.

There are, of course, many other ways to build trust amongst your audience but these are a few methods that can be employed immediately to some effect. Building trust in the long-term means dedicated and thoughtful effort, but can yield some amazing results.

How do you, or have you, built trust amongst your audience?

What are the benefits your business has experienced as a result of being trusted by your consumers?

Which brands do you most strongly trust, and why?

Which brands do you not trust at all, and why?

As always, it would be great to chat with you more about this in the comments.

ORIGINAL POST

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Seth Rogen Explains Why He Hates Justin Bieber

Posted: 07 May 2014 04:06 PM PDT

Amanda Peterlin

Seth Rogen Explains Why He Hates Justin Bieber image Screen Shot 2014 05 07 at 5.40.39 PM

The infamous Seth Rogen hating Justin Bieber tweet has resurfaced due to Rogen's appearance at The Howard Stern Show on May 6. This hatred went viral over the past 24 hours because the main question Rogen keeps answering on his "Neighbors" promotional tour is why he hates the Biebs.

All jokes aside, Justin Bieber is a piece of shit.

— Seth Rogen (@Sethrogen) January 23, 2014

If people stop asking, an adult man celebrity hating on a young adult celebrity won't seem so prevalent. Rogen summarizes that point perfectly:

"To me, the idea that, like, a grown man doesn't like Justin Bieber is not a controversial thought… Why would I (like him)?" It would be much weirder if I did like Justin Bieber?"

The following day (this morning), Rogen was asked again about Justin Bieber on the Today show. Spoiler alert, his opinion didn't change.

His entire Howard Stern interview is embedded below. WHY is everyone surprised that someone doesn't like Justin Bieber at the moment, or at all? Much less surprised someone, like Rogen, who has interacted with him doesn't actually like him.

"He's a good example of someone you meet, who you think you're going to hate, and then you get to hate him as much as you thought. You meet him, and he lives up to every one of your expectations of how you hope he will be."

[Photo credit: Wired Photostream]

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Creative Ways to Get Your Brand “LinkedIn” to Customers

Posted: 07 May 2014 04:00 PM PDT

Bryan Evans

Creative Ways to Get Your Brand LinkedIn reached a whopping 300+ million members in more than 200 countries and territories. The company has added more than 23 million members since December 31, 2013. That's big news for a social media outlet often overshadowed by the likes of Twitter and Facebook. But brands are using LinkedIn much differently than other platforms. It's more than just a "rolodex on steroids." And contrary to the numerous articles that claim LinkedIn is dead, the channel is very much alive and well.

Creative Ways to Get Your Brand

More than 3 million brands use LinkedIn for talent acquisition and marketing efforts. But utilizing the same tools that professionals use to market themselves can help brands win big on this mega networking platform. The LinkedIn population includes a wide mix of target audiences including job seekers, entrepreneurs, gainfully employed executives, philanthropists, venture capitalists, and so many more. The fact is: anyone could be a potential customer, current customer or future brand ambassador.

LinkedIn launched and enhanced three tools this year that could help your brand become smarter about targeting these audiences.

How You're Connected. Earlier this year, LinkedIn launched a new tool called "How You're Connected", which can help brands find the best path or strongest commonalities shared between them and the individuals that could be the key to obtaining brand success. So essentially, your brand can be introduced to a potential customer by not only seeing who in your network knows them on their profile, but also how they know each other to help you decide the best contact to request an introduction from.
Who Sees Your Brand in Real Time? What if you knew that by adding a photo or sharing specific content with your customers, your brand's visibility would increase by 30 percent? Well LinkedIn's enhanced profile tool can tell you this and much more. In fact, you can even gain real-time personalized tips on actions you can take to make your brand more discoverable.
The People You May Know. It's true – strong professional relationships can be the lifeblood of a successful career. But building a healthy, thriving network among professionals can also build brand awareness and influence top decision makers to buy into your product or service. The CEO of a company, for instance, represents her brand. The more folks she can influence, the bigger her network can become. LinkedIn's “People You May Know" tool simplifies the experience of growing your brand's network. It does that by bringing all your pending invitations and suggestions to connect together in one place. This provides useful intelligence on why a particular connection is being suggested. That way you can better target that connection through appropriate content.

To make all of this work effectively, marketers should always personalize invites, stay on top of invitations, and request introductions regularly. Introductions not only help you connect with members in your extended network through people you both know, they also enable you to dive into new pools of potential customers. But remember, when it comes to your LinkedIn network, the quality of your connections is more important than the quantity.

Images courtesy of LinkedIn.

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Creative Ways to Get Your Brand “LinkedIn” to Customers

Posted: 07 May 2014 04:00 PM PDT

Bryan Evans

Creative Ways to Get Your Brand

LinkedIn launched and enhanced three tools this year that could help your brand become smarter about targeting these audiences.

How You're Connected. Earlier this year, LinkedIn launched a new tool called "How You're Connected", which can help brands find the best path or strongest commonalities shared between them and the individuals that could be the key to obtaining brand success. So essentially, your brand can be introduced to a potential customer by not only seeing who in your network knows them on their profile, but also how they know each other to help you decide the best contact to request an introduction from.
Who Sees Your Brand in Real Time? What if you knew that by adding a photo or sharing specific content with your customers, your brand's visibility would increase by 30 percent? Well LinkedIn's enhanced profile tool can tell you this and much more. In fact, you can even gain real-time personalized tips on actions you can take to make your brand more discoverable.
The People You May Know. It's true – strong professional relationships can be the lifeblood of a successful career. But building a healthy, thriving network among professionals can also build brand awareness and influence top decision makers to buy into your product or service. The CEO of a company, for instance, represents her brand. The more folks she can influence, the bigger her network can become. LinkedIn's “People You May Know" tool simplifies the experience of growing your brand's network. It does that by bringing all your pending invitations and suggestions to connect together in one place. This provides useful intelligence on why a particular connection is being suggested. That way you can better target that connection through appropriate content.

Images courtesy of LinkedIn.

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Social Media for Busy People: 5 Tips to Speed Things Up

Posted: 07 May 2014 01:02 PM PDT

Evan LePage

Let's face it, not everyone can spend hours every day in front of a social media dashboard sharing content and engaging with followers. You're often too busy to spend the time you'd like staying connected with your online community. But you know it's an important part of your marketing, sales, HR, support, or other crucial business efforts. So how do you save time on social? Here's how some of the busiest people we know tackle the challenge:

1. Make a VIP list

We all have certain people that we can trust for great content and insight. There are other people we can turn to for productive conversations and engagement. For businesses, there are clients and there are prospects, investors and competitors.

To be successful on social media with limited time, filter out these important groups from the rest of the noise. Making a VIP list allows you to see what your most important contacts are doing at a glance, so you can react quickly and move on. No more scrolling through hundreds of messages looking for that one gem.

2. Filter by Klout

If you're too busy to respond to every message or mention of your company during the day, filtering your streams by Klout score is a great way to filter out the most influential people talking about you. Responding to the most influential people on social media increases the likelihood that your message will still connect with a larger audience. Then when you have more time you can go back and respond to other mentions as necessary.

3. Curate and Auto-Schedule with Hootlet

You're busy during the day, but the majority of your social media messages can be scheduled in advance. The Hootlet extension for Chrome makes this process extremely quick and easy, by allowing you to schedule social messages from wherever you are online.

If you're scanning a website and come across an article that would be valuable to your followers, you don't need to copy the url and open up your social media accounts. Instead, click the Hootlet icon and it pulls the URL for you. Refine your Tweet or Facebook post and schedule it for the best time, without ever leaving the page.

The Hootlet also makes it simple to share media from popular sites like YouTube, Flickr and Instagram. Once installed, you will see a "Share With Hootlet" button on all of these sites, meaning you can share an image or video in just a few clicks, right from the page.

4. The Right Time for the Right Network

When you're busy, you want to ensure that the messages you're scheduling are making a big impact, since you don't have the time to post constantly throughout the day.

Research has found that each social network has times where the engagement is highest. Consider planning your posting to meet these times. For Google+ the highest engagement comes from 9-11 a.m., so maybe you can connect with a follower during breakfast. For Twitter it's 1-3 p.m. and for Facebook it's 1-4 p.m., perfect times to engage one or two users during your lunch break. For Pinterest it's 8-11 p.m., and Instagram 5-6 p.m. —after work hours when you can likely spare a few minutes to interact with your following. When you don't have time to use social media while you work, it helps to fit it in during quick breaks.

5. Share and Repurpose Great Content

Finding new content to share across social networks can be a major time suck. The thing is, your content doesn't always have to be new. Great content can be shared multiple times, and across every social network. If you have a large Twitter following, the chances of the same people seeing the Tweet you send at noon and at midnight are very small. Plus, content can be repurposed, turning a blog post into a white paper into a webinar into a video. Great content can have a long lifespan if you use it correctly.

Plus, not all of your content has to be original. Even if you're sharing on behalf of a business, finding great, relevant content from external sources isn't just fine, it's expected. Don't feel pressure to do everything yourself. Share the smart content that's already succeeding and save yourself tons of time in the process.

For more tips on how to quickly excel on social media, check out our 5 Time-Saving Tips For HootSuite Power Users.

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Twitter Promoted Tweets, Accounts Get Language Targeting

Posted: 07 May 2014 12:54 PM PDT

Mike Stenger

Twitter Ads today received language targeting, giving advertisers who use Promoted Tweets and Promoted Accounts the ability to work with 20 various languages.

Available to advertisers worldwide, the feature is also making its way to the social network's Ads API.

Now when setting up a Promoted Tweet or Account, you can choose which language you want to target under gender targeting by selecting "Limit targeting by languages."

"For instance, a travel brand that wants to reach Spanish-speaking travelers in the U.S. can combine U.S. geo-targeting, travel-category interest targeting and Spanish language targeting to effectively connect with their target audience."

This improves the chance of your tweet or account being seen by the most relevant people, but language targeting is not required.

Twitter says it determines a user's main language not just by what they have their language defaulted as, but also by analyzing their tweets.

Even more, if a user is bilingual, that user will be shown Promoted Tweets or Accounts in the languages that they use.

To get started with language targeting, simply visit the Twitter Ads portal. Language targeting is just one of several features Twitter advertisers can use to reach more relevant users, including keyword, interest, geographical and gender targeting.

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GrowYourTwitterNetwork

jeudi 8 mai 2014