TwitterToolsReviews |
- Kendall Jenner Messes Up Introduction for 5 Seconds of Summer on the #BBMAs (Video)
- House of Cards – The Power of LinkedIn Connections (Infographic)
- Everything I Needed To Know About Social Media I Learned From Star Trek
- Using Video To ‘Skyrocket’ Your Social Media Marketing
- Why Most Social Media Content Strategies Fail
- Good Interviewing Techniques Fire Up Your Business Blog
- LinkedIn Publishing Platform: Enhance Your Influence
- How Do I Get Started Making Money as a New Blogger?
- Which Social Network Do You Think Will Exist In 50 Years?
- Social Media: The Intern’s Job
| Kendall Jenner Messes Up Introduction for 5 Seconds of Summer on the #BBMAs (Video) Posted: 18 May 2014 08:25 PM PDT  gossipgirl.alloyentertainment.com Well, the introduction of 5 Seconds of Summer was made a whole lot more interesting on the Billboard Music Awards live tonight. Introducing the band 5 Seconds to Summer, she started saying “one…” Perhaps she thought she was introducing One Direction? No surprises here but this caused a Twitter explosion. But I mean it’s okay because “she’s just the worst reader,” so she said about herself after the slip up.
Better luck next time… The post Kendall Jenner Messes Up Introduction for 5 Seconds of Summer on the #BBMAs (Video) appeared first on Twitter Tools Reviews. This posting includes an audio/video/photo media file: Download Now |
| House of Cards – The Power of LinkedIn Connections (Infographic) Posted: 18 May 2014 03:12 PM PDT |
| Everything I Needed To Know About Social Media I Learned From Star Trek Posted: 18 May 2014 03:06 PM PDT
I am a Trekkie! Literally watched every single episode of Star Trek in every series, plus the movies as well. From the time that I first heard James T. Kirk utter those famous words I was hooked. After 25 plus years of Star Trek fanaticism I have come to an important conclusion. If you do nothing else in your life, but base your business decisions on those famous lines, business would be off the charts awesome! Star Trek mantraThink about the original mantra from James T. Kirk. While it has been changed often over the years, the message remains the same. Space, the final frontier. These are the voyages of the Starship Enterprise. Its continuing 5 year mission is to explore strange new worlds, seek out new life and new civilization. To boldly go where no man has gone before. Yowzer, that is awesome! How to be a Social Media TrekkieHave you ever noticed how most intelligent business owners look at social media as if it were from outer space? Watching them writhe at the edge of their seat in discomfort over words like Facebook and Twitter makes you think there is a Trebble outbreak or they were transported into the vacuum of space. That does not need to be the case. Once you are done, you will gladly don the four pips of Picard, Kirk, Janeway, Archer, and Sisko. Note: Four pips is a reference to the captain rank. Oh captain, my captain! Voyages of discovery start with "action"First, consider the idea of the voyages of the starship Enterprise. No one ever talks about the lurking Enterprise. In fact, the poorest rated show out of the bunch was Deep Space 9. I guess no one wants to watch a space drama where people do not move around that much. However, throw Janeway in the Delta quadrant, and you have a runaway winner. Maybe it was the fact that she boldly declared that even though they were 70,000 light years away from home, they would never forget their Federation principles (More on the federation principles later). Then she told Tom Parris Warp 6, let's go home. Wow! Your entire life got turned upside down thanks to the Caretaker and your main concern is taking bold action to get your crew safely home. Taking action, and deciding upon doing something with your business on social media fires your passion. It is this "action" that allows you to boldly go where no man has gone before. Pioneers in business are so called, because they took action before everyone else. Missions are your plan of actionDo you think that Captain Kirk or Picard would just aimlessly wander space until they found weird aliens that would always be eliminated in 60 minutes or less? Heck no! Kirk had a 5 year mission to explore strange new worlds. But of course, you must be saying. That is why he had more first contacts than any other star ship commander in history. It was his job. No scratch that! It was his mission in life for 5 years. Can you imagine a Vulcan like Spock hanging around in the Federation if they did not have a plan of action? Of course not, that would not be logical. You need to have a little bit of green blood in you, so you can sit down and work out what strategies and tactics will work best for your business. Research the different social networks. Ask your current clients and prospects what social networks they frequent most. Then determine the best course of action for your business. Seek out new connections, fans, and followersIf your business only flies on impulse, then you will never meet anyone. You need to go to at least Warp speed in order to reach out to people. Warp technology is the sign that a civilization is ready to connect with other species. Otherwise, the prime directive is to leave a culture alone and allow them to grow at their own pace. Most cultures in Star Trek have a policy similar to the United Federation of Planet's Prime Directive. The Prime Directive is the directive that no interaction be made with pre-warp civilizations first. While I want to modify this a bit for our discussion, it plays a very important role here. Most people are afraid to reach out. They have their own Prime Directive, which keeps them in their comfort zone. That is why it is so important for you to be proactive in reaching out to connections, fans, and followers. If you do not take the first step, then you should not expect prospects to magically appear at your doorstep. I am come on! This is not Harry Potter or something like that. Ooh! That sounds like a great article for another day. However, with warp civilizations, you can take the initiative, just like Jonathan Archer did when he helped form the coalition of the United Federation of Planets between Humans, Vulcans, Andorrians, and Tellarites. He took the first step in a move that would align these various groups together into a harmonious whole. Boldly differentiate yourself from your competitors.I am pretty sure, Star Trek would never have created a cult audience if they only explored the Wisconsin Dells. No offense to the Dells, but people want to be inspired about the future. To do that you have to boldly go where no man has gone before. This idea captures your imagination. Well, then imagine how bored your prospects will be when you rehash the same old ideas in the same way everyone else did. Give it a little bit of pizazz! This article is a perfect example. If I wrote the 5 steps to improve your social media today you probably never would have opened this article. Instead, I am telling you how everything I learned about social media came from Star Trek. What other nerd could possibly do that? Even Captain Kirk had Spock, Dr. McCoy, Scotty, Uhura, Chekov and SuluSocial media is a team sport. If you go into thinking what is in it for me, then you will never be able to create the dynamic, engaging business you need to succeed online. Social media is about team building. That means your own internal team to help you produce content and engage with fans, followers, and connection, along with partners who can spread your message across the social media universe. To do this successfully, you must cultivate these relationships like you do with new prospective clients. It also means, you need to spend as much time on social media sharing other people's information as your own. While I will admit that it is not always possible, do your best to help others. The more value you bring to the relationship, the more you can get back in return. Live long and prosper As with all strategies on the web, when you continually apply yourself to improving not only your situation, but those around you magical things happen. That is why whatever you do, you need to be prepared for the long haul if you want to prosper from social media. Otherwise, you are like a Harry Kim hopped up on speed hoping and wishing for a worm hole back to the Alpha Quadrant. Generally does not happen! That is, unless you have a time travelling captain with access to a Borg transwarp hub. Alas, we must travel back to reality. So, create a plan of action that can help you build your presence on social media. Then take action and create the connections you need to find the targeted clients you want for your business. Deliver tons of value, so you can help your prospective clients get a feel for how you can help them. In the meantime, I have to ask. If you were to characterize your social media, which character would you be? Kirk, Spock, Janeway, Picard, Sisko, Archer, Riker, etc? Let me know in the comment section below. The post Everything I Needed To Know About Social Media I Learned From Star Trek appeared first on Twitter Tools Reviews. This posting includes an audio/video/photo media file: Download Now |
| Using Video To ‘Skyrocket’ Your Social Media Marketing Posted: 18 May 2014 10:00 AM PDT I've previously written about how video can skyrocket a website's homepage, as well as increasing traffic from Google . Today I want to look at how video can be used to skyrocket your social media marketing.
Put simply, social media is where your audience is. 72% of online adults use social networking, over half the UK population have a Facebook account and Twitter has over 15 million users in the UK. YouTube is also the second largest search engine, but I'll save talking about YouTube for another day. Social media poses an opportunity too good to miss out on – the opportunity to develop and grow lasting relationships with your organisation's target audience. Because so much of the customer experience lives online these days, social media allows brands to partake in a customer's online experience outside of typical channels. Potential customers are having conversations relevant to your organisation. If you're not listening and engaging, chances are your competitors will be and they will be the ones to win their business. Social media also provides the opportunity for organisations to:
Because social media is powerful, lots of organisations partake in social media marketing. Bad news is, that means there's a lot of competition for attention. Good news is, great content can help you stand out from the crowd. Video is the most powerful form of content, it provides an engaging and entertaining experience that audiences are much more willing to interact with. According to research by Moz, of the top 50 most-shared pieces of content on social media, 48% were video, and 24% were image-based. So it's clear that if your social media strategy doesn't include video, your making it more difficult for yourself. Tips For Deploying Video On Social Media Whilst I can't explain the best ways to deploy video on every social media channel, I wanted to look at the three main ones in the UK (this doesn't include Google+, but this is still important for local businesses): Top Tips For Facebook: Make sure it shows under 'videos' You've spent time and effort getting your video right, so make sure you showcase it to every visitor to your Facebook page by making sure it's loaded under videos:
Pin to top If you're video is particularly good at engaging visitors to your page, you might also want to consider pinning your video to the top of your page. Facebook ads Using Facebook ads can be a powerful way to get your video in front of your exact target audience. For example, Storm Fitness used Facebook ads to amplify the audience of their video, receiving over 2,000 views from their target audience for under £60 (click here for the case study). Top Tips For LinkedIn Include it in your profile LinkedIn allows you to display videos in your personal profile (see mine below). Make sure you add your best video content here for people who connect with you to see. This is a great way to showcase what your company does in an engaging manner
Share With Relevant Groups LinkedIn groups are a great way to reach your audience, especially if you are a B2B organisation. You should already be active in groups which are relevant, so ask for feedback and thoughts on your video. Top Tips For Twitter Pin to top Twitter recently introduced a 'pin to top' feature similar to Facebook's, which allows you to pin a tweet to the top of your feed, for every visitor to your profile to view first. Top Tips For All Social Media Link posts to landing pages with video on Posts you share on any social media should link through to landing pages which include your video, ensuring that clickers are immediately engaged, making them much more willing to spend time on your website getting to know your organisation. The post Using Video To 'Skyrocket' Your Social Media Marketing appeared first on Twitter Tools Reviews. This posting includes an audio/video/photo media file: Download Now |
| Why Most Social Media Content Strategies Fail Posted: 18 May 2014 08:58 AM PDT
Distraction thy name is social mediaWe all know this to be true, in fact the web itself can cause to be a major source of distraction and with hyper level of interactions, status messages, photo's etc. social media can be a major source of distractions. The problem on the corporate side is even more. Why most social media content initiatives lose moneyThey assume two pieces are needed in social media, content and engagement. So they keep churning out more and more content and encourage engagement, whether it's the latest woman's day campaign dreamed up by their agencies or maybe environment month or what have you. The singular goal being to be there on the happening social networks and that's where the mistake lies. Unlike Arjuna they miss the most crucial part, the business objective. Note I didn't just say objective, I said business objective. How to start with a winning content strategy?The first step in a winning content strategy is defining the business objective of your content. What are valid business objectives?Activities which help increase revenue or decrease costs. For example
If seeing the above list you felt, huh is that all, welcome to the party. The above list enables you to impact your business directly and hence are known as business objectives. What's missing?Did you notice something missing in the list up there? Something starting with an E, like Engagement. Engagement is not a business objective but it can be a driver to enable and meet a particular objective. Similarly the below list can be enablers to meet your above business objectives. Wrong business objectives?
I betsome of the items in the above list caused you to open your mouth, e.g. get leads that's not a business objective? how can that be? Well a lead firstly needs to be qualified as valid, and even then a valid lead may not result in any business for you. It might not really enable your business objectives. The list above contains possible enablers, which might help meet your business objectives. The mistake made is often confusing these with business objectives. Enablers v/s Business ObjectivesThe above list can be treated as enablers or secondary objectives. For e.g. in order to get new customers online you'd need to ensure that you're right on top in search rankings for appropriate keywords. You'd need to ensure your online reputation is good, you'd need to provide people a safe zone where they can engage with you. All of these objectives are enablers to help meet your primary business objective of getting new customers. Having clarity on your business objectives will help you clearly decide which enablers you need to focus on and to what extent. Wrong objectives! How incorrect objectives can derail you… (Examples)Engagement, "Lets provide a place for customers to engage" is probable the most misused objective. This is implemented in the form of a FB page or a presence on Twitter where the company makes daily updates, including the ones like the happy xyz day etc. The issue is that there is no connect between the company objectives and the customer requirements. The content churned out is more likely blah, blah and more blah, thereby not enabling any of the primary business objectives and that's when budgets get cut, new agencies get appointed etc. As far as possible the purpose of engagement needs to be clearly defined. When do you define your content business objective? Always at start or after some research?Each piece of major content needs to have an objective, it needs to either directly or indirectly support the business objective. You need to begin by clearly laying out your business objectives and the supplementary content you'd need to create. Some content might be for increasing search engine rankings, to help drive relevant traffic which could be leads, which could turn into customers. You need to be clear on the purpose of each content you're churning out and how it's helping meet the business objectives. Sometimes you need to do some research in advance to figure out what are your probable customers looking out for. Other times you'd need to create content which guides them and answers their queries or pose questions which they aren't really thinking about. Are there objectives beyond those with financial impact?Sure enough there are, but those aren't primary objectives, they can be secondary ones, which help one achieve a primary objective. Losing sight of primary objectives is the prime reason why many content strategies fail. Be like ArjunaBe like Arjuna and not his colleagues, define clear business objectives and then adopt strategies and appropriate tactics. Then create content, which supports you to meet your business objectives. The post Why Most Social Media Content Strategies Fail appeared first on Twitter Tools Reviews. This posting includes an audio/video/photo media file: Download Now |
| Good Interviewing Techniques Fire Up Your Business Blog Posted: 18 May 2014 08:30 AM PDT
Many content marketers, like myself, have had a previous life as a journalist on consumer magazines or newspapers. For those of us who have made the switch from editorial to branded content there are some new skills to learn for sure, but as any journo will tell you, you never really stop being one. The skills you hone as a journalist are not only transferable to the world of content marketing, but some I'd say are indispensable (some you can do without – an increased capacity for red wine or booze of any kind is nothing to shout about after the age of 30). A key skill, however, is the ability to conduct a good interview and one that at Southerly, I use regularly to be able to produce quality content. Business blogsA good interview can provide the basis for a compelling business blog. A business blog is an integral part of most content marketing strategies and can reap rewards for brands. A truly effective blog is one that's updated regularly – 82% of marketers who blog daily acquired a customer using their blog, as opposed to 52% of marketers who blog monthly, according to Hubspot's State of Inbound Marketing, 2013. However, there are two main concerns I hear from clients: that their industry isn't interesting enough to blog about; and that their experts or senior management would not have the time to blog regularly. To the first point, I reply that to others in your industry or to an audience who may need your service or product, your blog is going to be interesting if it's a well written, informative piece from someone knowledgeable, who sounds 'human' and not like they've swallowed a press release. And with regards to the second point I say that the only time the experts and senior management have to find in their diary is around 20 minutes a week for a phone call with someone like yours truly, who will interview them and produce a blog. It will still be that person's views and 'voice', just crafted by a writer. The influencer-posts on LinkedIn show how popular missives from influencers and CEOs across all sectors are. After the platform launched in October 2012, LinkedIn's then 225 million users (it now has around 300 million) viewed 63% more pages in the first quarter of 2013 than they did in the same period in 2012, according to the executive director of LinkedIn Daniel Roth. There are blogs on there from some of the world's biggest names in business and politics, including our own PM. Do you think David Cameron writes his own blog? Correct me if I'm wrong Dave, but there's a writer on the communications team somewhere tasked with that job. What I'm saying is that a blog doesn't need to feel like an insurmountable task, it can be tasked out. A little more conversation…Aside from blogs, an article about a particular product launch or a case study will be a hundred times better with genuine quotes that actually give you a sense of who that person is who's speaking. And that comes from getting the most out of someone when you interview them. A good interviewer will be able to achieve more than simple conversational 'tennis' – I ask you a question, you answer. I ask you another question, and so on. They will be able to build a rapport with their interviewee, they will have done their research on and around the topic at hand so that they are not left umming and ahing if their subject throws them a curveball they weren't prepared for. Likewise, a good interviewer will know to stay on safe ground before perhaps throwing in a curveball of their own near the end of the interview (if an interviewee doesn't want to answer a question you don't want them clamming up or at worst ending the conversation before you have enough material to write the piece). I remember, a few years ago now, one of my first assignments for O magazine for the mobile operator Orange, was to interview the former astronaut and second man on the moon Buzz Aldrin. He had a new project in the offing to promote space tourism, but I was under strict instructions from his PR not to ask him about the moon landing. I remember dialing through to his hotel room in Honolulu – which may as well have been the moon the connection was so bad – my adrenaline pumping because I knew I was going to have to ask him about his experience as part of the crew of the Apollo XI at some point. My own curiosity wouldn't allow me to avoid the topic. We talked at length about his new venture, which was about space after all, which led to him bringing up himself how disappointed he was at the way NASA treated him after the moon landings. Bingo. Turned out he was more than happy to answer questions about that momentous moment in history. Sometimes simply asking a person how their experience has made them feel will mean your content connects with the audience on a deeper level than some marketing blurb. Good interviewing technique feeds a business blog that engages your audience. And engaging with your audience should be what a great piece of content marketing is all about.
The post Good Interviewing Techniques Fire Up Your Business Blog appeared first on Twitter Tools Reviews. This posting includes an audio/video/photo media file: Download Now |
| LinkedIn Publishing Platform: Enhance Your Influence Posted: 18 May 2014 08:00 AM PDT
If you are even moderately Internet savvy, one of your primary go-to resources for checking out a new connection is LinkedIn. While most other social media profiles and bios are abbreviated, a LinkedIn profile is intended to be thorough and complete, including both professional and personal information. The reason for this is LinkedIn's primary source of revenue is subscriptions paid for by recruiters looking for talent, and individuals that want to showcase it. One side is searching for information, with the other serving it up to fulfill their mutually inclusive needs. To more readily accomplish this objective of increasing the value of the network for all, LinkedIn has begun rolling out the LinkedIn Publishing Platform. It promises to offer individuals a unique opportunity to share useful content that also permanently becomes part of their profile. The trick for making the most of it is to simply tell your story well. Networks Are Driven by InfluenceBefore the LinkedIn Publisher was released for the first wave of 25,000 users, a small group of celebrity influencers were handpicked to showcase their ideas and experiences. For the most part, they did this by sharing personal experiences that frequently captivated the LinkedIn community, thereby building a massive following for the most interesting influencers. After all, who doesn't want to learn first-hand how Sir Richard Branson built his business empire, or get LinkedIn CEO Jeff Weiner's take on LinkedIn best practices? If you do not yet have this capability, you soon will. You will know you have it if a pencil is visible in the box for sharing updates. If it is, click on it and it will take you to an interface that very much resembles a WordPress blog. (Read further to get early access).
Why Publishing on LinkedIn is Smart BusinessWe all know by now (or should) that what we publish on any of the social networks is content that THEY control. This is why your primary publishing channel should be a site on a domain you own, such as your blog. However, our blogs cannot potentially reach over 200 million viewers on their own. This is the power of the LinkedIn Publishing Platform. Some of my friends have been astonished at the reach of their LinkedIn posts, which naturally serves to grow their network of connections. It's important to understand these posts are not like status updates that come and go like the wind. They indeed become a permanent part of your profile, and are prominently positioned at the top. Thus, using the LinkedIn Publishing Platform to tell your story may soon become a powerful documentary for helping you to accomplish your business objectives. So, what is the story you want to share that will resonate with those that are seriously considering hiring you? This is the opportunity, and it's not to be underestimated. Help LinkedIn Help YouJust like Google, LinkedIn is looking for influential people that others want to hear from. In other words, they both want content with authority, which of course is something that has to be earned. We've been hearing from the celebrities on LinkedIn; now it's your turn. You are probably not a celebrity, but you nonetheless have specific knowledge within your area of expertise that can help others. When I learned of this program I applied, and I suggest you do the same. Here's the link for getting early access. Like so many other opportunities in life, it often pays to be one of the first to drink from the trough. This gives you the chance to try things out and learn from your mistakes. As more people gain access, some think the LinkedIn newsfeed will be overrun by low quality content. I disagree. My guess is each and every piece of content will be previewed by LinkedIn to determine what gets to be seen by a larger cross-section of the community. I didn't earn that opportunity with my first post, but I'm nevertheless proud of the result. Besides, what I wrote is evergreen content that speaks to my expertise of being a traditionally published author, while helping others to do the same. That should be your goal too; share first-hand experience that will help others to grow. To get started, study the content that other influencers are publishing. You'll discover a powerful headline is vital for getting noticed. Are you ready to tap into a ready-made audience for free (at least for now). The post LinkedIn Publishing Platform: Enhance Your Influence appeared first on Twitter Tools Reviews. This posting includes an audio/video/photo media file: Download Now |
| How Do I Get Started Making Money as a New Blogger? Posted: 18 May 2014 07:00 AM PDT
There are some amazing blogger success stories out that about people who started a blog and made it rich. Peter Cashmore, founder of Mashable makes around $7.2 million a year and TechCrunch's Michael Arrington makes around $10 million a year. Of course, for every millionaire blogger, there are millions of other bloggers not pulling in very much at all. While becoming an overnight Daddy Warbucks may not be in your future, you can certainly monetize your blog and start bringing in a bit of money. Over time, and with hard work, you just might hit those six figure monthly incomes that give the richest bloggers their net worth. No matter how you get started blogging, WHSR can help with the ins and outs on our All Time Best Blogging Advice page. Once your blog is firmly in place, there are many different ways to monetize your blog. Planning ahead so you can develop and perhaps even one day sell your blog is smart business.Your first step is to decide what your boundaries are.
Be careful, because if site visitors and the search engines see your site as spammy, you will take a ranking hit. Once you've set some guidelines for the types and number of ads you'll accept, there are many different ways you can start bringing in money as a new blogger. Making Money from Your BlogSell Ads Directly Photo Credit: mrcangrejero Until your site is bringing in a good amount of traffic, advertisers likely won't be interested in placing an ad on your site. Take the time in the beginning to build your following and you'll have more success selling ads. Ads can go up on your site in a number of ways.
When placing an ad on your site is make sure you feel comfortable with the content of that ad or the product the person is selling. Remember that you have a responsibility to your readers to give them the best information possible and that includes only linking to products you would be willing to use yourself. Also, be upfront that you are placing an ad. If it is in the form of an article or review, add a disclaimer that this is a paid ad. Your readers will appreciate your honestly. Affiliate SalesThe beauty of affiliate sales is that you don't even have to create a product to offer on your blog. You can simply sell other people's products. However, if you offer low quality products or things that your readers will become dissatisfied with, you run the risk of losing those readers for ever and possibly damaging your reputation. Tom Crawford, a long-time freelance blogger, has this to say about listing products on your site:
This is excellent advice. Before you promote something, try it out. Make sure it is worth promoting. If you make this a rule before plugging a product, your readers will appreciate your integrity. You will also be able to offer an honest review that will encourage them to try that item.
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| Which Social Network Do You Think Will Exist In 50 Years? Posted: 18 May 2014 06:58 AM PDT Last week, we asked our Twitter, Facebook and Google+ followers to peer deep into the future and give us their best guess: which social network they think will exist in 50 years, and why? There were tons of great answers, sharing opinions and insights into the potential future. Many of you had similar opinions but there was some debate as well. There was a lot faith in the longevity of both Twitter and Facebook, but the surprise front-runner wasn't among the big four: none of the above. Here were your top three opinions about where the future of social media is heading: Twitter:
If you ask our followers, Twitter's future looks bright, at least partially owing to its value as a business tool. This social network offers lots of opportunities for marketers to reach out to consumers. Here they are able to show off their personalities and have fun with their 140-characters, which is a craft itself. As Twitter continues to add new features like their newest partnership with Amazon, the 255 million account user base will most likely continue to grow. While I'm no fortune teller, I bet it wouldn't hurt to start practicing crafting Twitter Lists and sassy Tweets, now. Facebook:
Facebook's future could definitely be interesting. The fragmentation of the Facebook mobile experience into apps such as Instagram and WhatsApp, both with millions of users worldwide, has given the network an opportunity for even greater reach and growth. Many of their users are very loyal and use Facebook almost as a digital diary, sharing their day-to-day problems or inspirations and connecting with people everywhere. On the other hand, Facebook has transitioned away from allowing brands to reach users organically and now practically requires brands to buy ads. It is very difficult to stand out as a business or brand when there is no emotional connection with user. Those using social media as a way to market their organization will have to get creative in their efforts. None of the above:
The majority of people felt like technology is evolving so quickly that we can't even begin to imagine what it will be like in the year 2064. Some of you think that there will be some kind of "super social network" which will be offer businesses and brands the opportunity to communicate with consumers on a new level. Interaction and engagement will be massively important to any kind of strategy. Could it be a more visual-based future, where video rules and text based content is old news? The way smart phone technology is moving, it's possible that in 50 years we will be strictly doing social through mobile based apps. Which social network do you think will be around in the year 2064? Do you have an idea for a brand new network that will rule the social realm in 50 years? Let us know in the comments below! The post Which Social Network Do You Think Will Exist In 50 Years? appeared first on Twitter Tools Reviews. This posting includes an audio/video/photo media file: Download Now |
| Social Media: The Intern’s Job Posted: 18 May 2014 06:52 AM PDT
As a small business, you've likely had the discussion about creating a presence on Social Media. You know it's an important function, all your customers and competitors are on Social Media and you need to catch up. Many small businesses don't have the manpower or resources to adequately create and implement a Social Media strategy so your solution is often to allocate the responsibilities to the Intern. After all they're young, they understand how Social Media works and using technology is second nature to them. If the Intern is your solution to Social Media, then you're making a catastrophic error. The Intern Depending on your company and industry, an Intern can be employed to fulfill a number of roles – sales, marketing, customer service etc… The likelihood is that you employed them because they are young, tech-savvy people who can bring creativity with their youthful enthusiasm and ideas. They're also inexperienced, unfamiliar with your company culture, your products & services, your customers and suppliers. Many Interns are also paid little or no salary – yet this is the best person within your company to deal with the vital function of Social Media? The Solution Before your small business dives into the world of Social Media you must firstly devise a strategy which creates the foundation of a Social Media plan. Your Social Media plan needs to include: Content Marketing Devising a Content Marketing strategy starts with deciding on what content to post on Social Media. Create a balance between posting sales-related content and a mixture of content relevant to your industry, company ethos, local communities and information which your audience will find interesting and engaging. This can be posts from news sources, bloggers, industry experts or market reports. What time of the day do you post? – Testing, analyzing and measuring will answer this question. Try altering the heading of your posts; alter the images used and the content of posts to determine the time of the day your audience engages with your content. Responses If your small business doesn't have defined company values, a company vision and defined culture then create one and quick! Your employees need to share your company vision to act and think in a universal manner. Creating a company culture will result in a specific tone and language being used which will be the voice of your company. Processes & Integration Social Media is one of the most powerful Marketing tools available to small businesses, but is more successful when integrating a range of business functions including customer service, HR and strategic management. Whoever you decide to lead Social Media within your company, part of their role should be to define the processes involved and to liaise with a range of departments. Hold weekly/monthly meetings with staff from different business functions and establish the processes required. Who deals with specific inquiries? How should your company respond to sales inquiries? Identifying the people and processes required to manage Social Media is essential, and always ensure those processes result in the ability to respond quickly (within 24 hours) to any inquiries or queries. Although one single person is able to co-ordinate Social Media activities, it requires the involvement and commitment from the heads of the respective departments. Employing an Intern to handle your companies Social Media activities can only be successful if adequate time, finance and manpower is committed. Interns aren't the solution, commitment and strategic thinking are The post Social Media: The Intern's Job appeared first on Twitter Tools Reviews. This posting includes an audio/video/photo media file: Download Now |
The warrior prince Arjuna, the finest archer, when asked by his guru Dronacharya what he can see, reported I can only see the eye of the bird, then shoot said Dronacharya. It was no surprise that Arjuna's arrow found its mark. He was clear on what he wanted to achieve and unlike his peers he didn't let other distractions come in the way.
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