TwitterToolsReviews |
- Teaching Sells: How to Gain Trust and the Sale by Teaching
- #DrumOff: Will Ferrell vs Chad Smith On “The Tonight Show Starring Jimmy Fallon” (Video)
- How to Build your Social Media Following
- Do You Think You Know How Social Media is Used?
- Dad And Daughter Duo Lip Sync Iggy Azalea’s “Fancy” (Video)
- 8 Questions To Ask When Setting Up Your Brand’s Social Media Strategy
- Blog for Your Actual Readers, Not Your “Wish List” Readers
- Disney’s First Trailer For ‘Big Hero 6′ Introduces Its Plushy New Character
- Watch This Kid Destroy At His High School Talent Show By Dancing To Michael Jackson
- Video Is the Future of Social
| Teaching Sells: How to Gain Trust and the Sale by Teaching Posted: 23 May 2014 03:00 AM PDT By Michael Stelzner
Do you ever wonder if teaching is right for your business? To learn how you can sell with teaching, I interview John Jantsch for this episode of the Social Media Marketing podcast. More About This Show
The Social Media Marketing podcast is a show from Social Media Examiner. It's designed to help busy marketers and business owners discover what works with social media marketing. The show format is on-demand talk radio (also known as podcasting). In this episode, I interview John Jantsch, who's written four books, including Duct Tape Marketing. His newest book is Duct Tape Selling. John helps small- and mid-sized businesses enhance their sales and marketing efforts. John shares how teaching and sales connect. You'll discover different ways to teach, businesses that do it well and the value of newsletter content. Share your feedback, read the show notes and get the links mentioned in this episode below! Listen NowYou can also subscribe via iTunes, RSS, Stitcher, SoundCloud or Blackberry. Here are some of the things you'll discover in this show: Teaching SellsHow John got into sales John explains that he was exposed to sales at a very young age, when his dad was a representative for a traditional manufacturer. Not only was he exposed to it as a profession, but John's dad was also a great mentor to him. His dad always obsessed about trying to deliver value to his customers and to make sure he kept his word.  Deliver the most value. Image source: iStockphoto The way people sell today has changed because of all of the different tools that are available. Back then, people knew what they wanted to buy, but now it's something different. Listen to the show to find out what John's first job was when he left college. How teaching and selling connect First of all, you don't want to be pushy with your product. Most people are turned off by this and build a wall straight away, even if they're interested. Instead, you need to tell stories, share examples of other people's success and start to paint a picture of how you can solve the customer's problem. John feels that with this approach, the trust barrier is removed. It's a great way for other people to relate to you as someone who delivers value, without the exchange of money. Some of the best ways to attract people to you is to teach through workshops, seminars or articles. A lot of people want to be taught and led by someone else. When you develop a reputation for being someone who can teach people, then you get invited to places where you have the opportunity to sell.  One of the ways that John teaches is through video. A lot of people still believe that if you give too much away, you won't be hired. However, from John's experience (and mine), it's the total opposite. The more you give and demonstrate your expertise for free, the more likely you are to attract that ideal customer. People see you as someone who is willing to give before they ask. Listen to the show to discover the percentage of business that John receives from people who are not customers or he doesn't have direct interaction with. An example of a business that is winning by teaching One of the first companies that comes to mind is HubSpot, which makes a profit from teaching. They produce great ebooks and run live webinars with different experts.  HubSpot boasts a huge library of educational content. Another company that John personally uses is REI, which sells quality outdoor gear. They do a tremendous amount of teaching on their website. The information they provide supports the products they sell. It's great for the outdoor enthusiast who wants to be part of that community, as well as buy a product from them.  REI has amazing advice from experts on their website. You'll hear a great example of how a small software company stood out from their competitors in the way they market their product and why John believes it's the key to success. Listen to the show to hear other examples of companies and individuals who sell through teaching. What is the "Total Content System"? John explains that the Total Content System concept is built around the fact that you can't just decide to write a blog post about something. It doesn't scale if you want to take the idea of content as a strategic part of your business or marketing.  John describes in detail the Total Content System concept in his new book, Duct Tape Selling. The idea is that there are probably about 8 or 10 themes that make up the bulk of what your business should write about. These include keywords and phrases that potential clients look for, which are key industry terms.  Think of keywords and phrases that potential clients would search for within your industry. Once you sit down and figure out what your themes are, you can incorporate them into your editorial calendar well in advance. This allows you to focus on the important things that you should write about. This framework allows you to recruit people for guest posts, think about a group of posts that you could turn into an ebook or even guests you might want to schedule for a future podcast episode. If you want to build an asset with content and teaching in terms of consistency and longevity, you can keep coming back to the same themes to use in different ways. These themes marry the editorial calendar with search engine optimization. You'll discover how John tests the water with new ideas he has for content, and what he does with the feedback he receives. Brian Clark, founder of Copyblogger, is a great example of someone who does an amazing job at teaching and selling. One of the first courses of his I completed was Teaching Sells.  Brian did a great job with his course, Teaching Sells. More recently he has used the New Rainmaker podcast to teach people how to market, and how the world of marketing is changing. You'll hear how Brian understands the idea of integration as well as anyone. Listen to the show to find out what other platforms Brian uses to make sure all of his content works together. How to decide what to teach One of the mistakes that John sees is people who just write any kind of blog content. No matter where you write, you need to understand that the purpose of the content is to teach. It's to guide people down a logical path. Some of the content you'll write will be just to create awareness. Next you have to intentionally create content that builds trust. This can be with case studies, examples of success or fan reviews.  Include fan reviews within the content you create. Once you have moved people down this path, you then must have content that lets them know how it will work for them. They are now at a place where they might consider you. So you have to figure out what this will look like. You really need to make sure that you have content that really engages with your community and customers, which also allows them to create and participate. Last but not least, you must have content specifically designed to 1) convert and 2) create referrals. Listen to the show to hear how we use content at Social Media Examiner to get people onto our email newsletter list. The value of newsletters and content One of the ways that you can easily lose subscribers from your email newsletter is if your first message to them is a sales pitch. However, once you deliver a lot of value and have provided different kinds of content, you get to a point where you have earned the right to mention your product within the newsletter. When people find your content through search, you need to make sure that you include an opportunity for them to never miss another article. This is when they decide to give you their email address, and will end up on your newsletter list. They can then start to hear from you on a daily or weekly basis.  Make sure you include an option for someone to receive all of your future articles. You'll hear how you can use the newsletter to continually educate and give value. John explains the kinds of things he includes in his newsletter and how it builds loyalty. Your email newsletter list is the most valuable asset you own. Once you have it, you need to continue to experiment with the formats to keep people engaged. There is no single way to do this. You'll find out what approach Michael Port—who is an author, speaker and small business marketing consultant—uses in his email newsletter. Remember that the people who sign up to your newsletter are your most loyal fans. They give you permission to communicate with them on a regular basis. The amount of investment in your newsletter should be greater than in your original content. Listen to the show to find out how Chris Brogan has taken a different approach with his newsletter, which helps him stand out in the inbox. How to know if your content is contributing to the sale John says that you need to be very good at measurement and have clear objectives. One of his favorite metrics is the percentage of leads converted. This is a metric that very few people actually measure.  To know if the content you create is contributing to your sales, you need to be very good at measurement. Image source: iStockphoto Everybody gets really excited about generating traffic. The metric that actually makes the most money is conversions. If you can establish a baseline of 1, 2 or 3% at conversion, then you can go to work on tweaking all of the things that lead to that. These include the content, process and touch points. If you want to make the most profit possible, then you need to be scientific about it. Both HubSpot and Marketo allow you to track everything. At the end of the day, it's not just about the sale. You need to get the right sale. The great thing about teaching to sell is that when people come, they are ready to buy.  Teaching to sell gets people ready to buy. Image source: iStockphoto You'll hear how we use ad track URLs with 1ShoppingCart at Social Media Examiner, and how our Social Media Marketing Industry Report helps us with deep analysis.  Check out the full podcast episode with John Jantsch. Listen to the show to discover what Marcus Sheridan of The Sales Lion expects a potential client to do before he takes them on. Other Show MentionsIn May I will be starting a brand-new podcast called Parenting Adventures. It's part of our My Kids' Adventures property. Although it's not all ready yet, I know it's going to be awesome. The kinds of topics that we'll cover include how to do great outdoor adventures with your kids and how to get your kids weaned off of their digital addictions. I'm really excited about this initiative, and look forward to sharing it with you. You'll learn more about it in future episodes. Call in and leave your social media–related questions for us and we may include them in a future show. Key takeaways mentioned in this episode:Ways to subscribe to the Social Media Marketing podcast: What do you think? What are your thoughts on selling with teaching? Please leave your comments below. Images from iStockPhoto. This entry passed through the Full-Text RSS service — if this is your content and you’re reading it on someone else’s site, please read the FAQ at fivefilters.org/content-only/faq.php#publishers. The post Teaching Sells: How to Gain Trust and the Sale by Teaching appeared first on Twitter Tools Reviews. This posting includes an audio/video/photo media file: Download Now |
| #DrumOff: Will Ferrell vs Chad Smith On “The Tonight Show Starring Jimmy Fallon” (Video) Posted: 22 May 2014 10:56 PM PDT  mashable.com But why do they look so similar?! Will Farrell and Chad Smith engaged in a drum-off on “The Tonight Show Starring Jimmy Fallon” Thursday night. Not only was the battle pretty great but it also had some people doing a double take.
Both Ferrell and Smith were wearing the exact same outfits so who can blame people for getting confused? The battle between comedian and Red Hot Chili Peppers drummer ensued. Ferrell dished out a fair share of “trash talk” as well.
They were each battling it out for charity–Ferrell for Cancer for College and Smith for Little Kids Rock. At the end of the performance, Red Hot Chili Peppers came out for a surprise performance of “Don’t Fear the Reaper.” Fallon then awarded the 2014 drum-off trophy and title of “greatest drummer” to Ferrell. Smith tweeted later, “I think it’s clear who won.”
All in all, it was a pretty hilarious battle.
Yeah, I’d say the evening was successful. Did you enjoy the drum-off battle? The post #DrumOff: Will Ferrell vs Chad Smith On "The Tonight Show Starring Jimmy Fallon" (Video) appeared first on Twitter Tools Reviews. This posting includes an audio/video/photo media file: Download Now |
| How to Build your Social Media Following Posted: 22 May 2014 07:16 PM PDT "If people like you, they will listen to you, but if they trust you, they'll do business with you." Zig Ziglar Social Business, Social Networking and Social Selling means we have all become our own brand. Ultimately a Brand is defined by interactions and we need to manage and nurture ours by delivering value through these interactions. Commenting on a Post, re-Tweeting, or sharing content will define your relationship with your networks and grow your social media following. When you share interesting content, you are establishing yourself as a thought leader. Staying in touch with your networks will drive them to engage with you directly when the time is right. You don't need to be constantly "selling" – just stay active and engaged. Facebook is a hub for businesses and people to interact in new ways. Post content that invites discussion and keep the tone conversational. Sharing a piece that is educational or challenging is a great start. As you grow in confidence, mix up the content to drive a variety of conversations. This will keep a more diverse group actively engaged with you. Twitter is great for personal brand-building. Adding to the stream of thoughts, statements, pictures and suggestions rapidly increases the diversity of your followers. Follow thought leaders who are consistently sharing quality content and have large followings. Mimicking their behavior will help you develop your online presence. The more active you are on Twitter, the quicker you will establish credibility and a large following. LinkedIn is more than a jobs site. It's where people go for advice and to engage with their professional network. Interact with other professionals, catch up on trends, company culture and best practices. Share, participate in groups, and grow your connections. If you're interested in building your personal brand, Addvocate.com will help you use social media more effectively. The post How to Build your Social Media Following appeared first on Twitter Tools Reviews. This posting includes an audio/video/photo media file: Download Now |
| Do You Think You Know How Social Media is Used? Posted: 22 May 2014 04:58 PM PDT Facebook now has over one billion registered users. That’s about 15% of the population of the planet. LinkedIn has over 200 million registered members. Twitter has 175 million accounts. Even taking into consideration that there is likely to be a significant difference between the number of people registered on these sites and the number of active users, the sheer scale of the potential audience which can be reached through social networks is enough to make them both coveted and feared by companies and their employees. The simple reality is that using social networks effectively is crucial to professional success in today’s online world and getting it wrong can be disastrous. The Fundamental Rule Of Social Networking For Professionals When using social networking for personal messages, work on the assumption that any and all content can and will be repeated. In other words, even if you have the highest possible privacy settings, refrain from making public any information which could possibly reflect badly on your employer or create a negative impression of yourself if viewed by someone who didn’t know you. This may seem like paranoia, particularly if you restrict your network to people you actually do know, in reality, it is a reasonable precaution. Everything on social media is already in electronic format, which makes it only too easy for someone to forward content by accident or in total innocence, which is the first step in information going viral. Using Facebook Effectively Facebook may have started out as a hangout for U.S. teenagers with time on their hands, but it’s now used by people of all ages, nationalities and languages. It’s also home to many company pages as businesses seek to connect with their customers, so understanding its dynamics is a very attractive employment skill. The truth is that managing effective Facebook pages is actually fairly straightforward for anyone who works in PR or any related area. The challenge is to get people to the page in the first place. Ironically, the best way to achieve this is through old-fashioned techniques. Get employees to like the pages and incentivize them to get their friends to like them. This can often be easily achieved by offering small prizes to the employees and running a competition on the site (so that employees can feel that there’s something valuable for their friends). Likewise, you might wish to think about running an offline publicity event, which could be anything from having people out in the street (in costume or otherwise) to hosting a charity dinner. Once people start visiting a page, appealing content will keep them there and encourage them to bring their friends. Using Linkedin Effectively Linkedin is a tool for professionals to connect with other professionals, which is why it has a much smaller user base than Facebook. It also requires a somewhat different approach. While Facebook is ultimately a place for fun, LinkedIn is a place for useful information. This information needs to be kept current to be useful, so, unlike Facebook, it matters if you let your profile go out of date. LinkedIn is a place where you need to keep active and give value to get value. Status updates are fine, but meatier content is better. Use LinkedIn to direct people to a blog and/or Slideshare. Join some groups and answer some questions. In short, make yourself useful. It’s fine to include discrete plugs in your content, just keep them discreet. Using Twitter Effectively Of all the social networks, Twitter is (or should be) the easiest to manage. Twitter is essentially the place for short and sweet updates, which need to be broadcast to a lot of people very quickly. Use it for service updates, urgent news, quick-fire competitions and to direct people to information on other sites (e.g. job pages on company websites). Using Twitter effectively means sending coherent messages in one Tweet. Anything which needs more than 140 characters needs to go elsewhere. I developed this article after chatting with the MD of VisualSoft eCommerce about the changing roles of social media in branding and digital marketing. The post Do You Think You Know How Social Media is Used? appeared first on Twitter Tools Reviews. This posting includes an audio/video/photo media file: Download Now |
| Dad And Daughter Duo Lip Sync Iggy Azalea’s “Fancy” (Video) Posted: 22 May 2014 04:56 PM PDT Parenting done right. You already know. A YouTube video posted on April 22 of this year went viral recently and it's due to Iggy Azalea's smash single "Fancy" becoming the hit of the summer and because the anti-Disney's Frozen people are starting to voice their opinion. And probably because everyone loves a good viral-worthy father daughter bonding moment. Grossing over 774,941 views, this video will continue to gain popularity just like "Fancy" has been taking over your radios and mp3 players in the past few weeks. The YouTube user boytoyjesse21 has a multitude of different videos on his channel. Real name, Jesse Lozano, a radio personality at KIIS FM in San Diego. This video became so popular that Iggy Azalea even posted the link on her official Facebook page. The Australian rapper asked her followers to create their own lip dub with the hashtag #imsofancy so she can watch them all. Personally, I'm just glad someone decided AGAINST Frozen. Seriously.
The post Dad And Daughter Duo Lip Sync Iggy Azalea's "Fancy" (Video) appeared first on Twitter Tools Reviews. This posting includes an audio/video/photo media file: Download Now |
| 8 Questions To Ask When Setting Up Your Brand’s Social Media Strategy Posted: 22 May 2014 03:06 PM PDT So you run a brand and you've decided to dive into the world of social media. Before you hop in that rocket ship straight for Facebook and Twitterland, and start sharing things all willy nilly, consider the effects a calculated social media marketing strategy will have on your efforts. Like any business decision, it's important to have a clear flight path that outlines the who, what, where, when, why and hows. Social media is no different!
Ask yourself these questions before planning out your social media marketing strategy.
Utilizing social media should be part of every business plan, but it should also be done right. Take the time to plan your social media marketing effort so that the time you spend in the future isn't wasted. Get to know your audience and predict what they will want to learn more about based on your interactions with them and what's currently happening in your industry. Just be sure to keep evolving your social media strategy as your influence and audience grows! What one recommendation do you have for someone creating their first social media marketing strategy? Share your thoughts or Tweet us! The post 8 Questions To Ask When Setting Up Your Brand's Social Media Strategy appeared first on Twitter Tools Reviews. This posting includes an audio/video/photo media file: Download Now |
| Blog for Your Actual Readers, Not Your “Wish List” Readers Posted: 22 May 2014 01:30 PM PDT
The panelists, which included a mommy blogger, agency employees and a corporate blogger, discussed a number of topics related to blogging, from creating relationships with influential voices online to writing meaningful content for your own corporate site. Writing for ReadersDave Charest, senior manager of content and social media marketing at Constant Contact, gave some particularly important advice for brands that want to gain readership on their own blog. As the manager of Constant Contact's blog, his job is to increase readership and thereby tap into new markets, get potential customers to start a trial and build thought leadership and market recognition for Constant Contact. To do that, he knew he had to offer content that addressed the questions that these kinds of people were already searching for answers to. People who use Constant Contact are interested in doing more effective email marketing. To capitalize on this popular search and to address this market need, Dave created a lot of content about email marketing. Then, he looked at who was reading those posts – were they business owners? Entry level employees? Which business sectors or departments were they coming from? Based on that information, Dave was able to tweak his content to even better match the curiosities and questions of the people who were coming to Constant Contact's blog. This is an important point, and one that many brands don't necessarily think of or act on. You can write as many blog posts for your ideal customer segment as you want, but they aren't necessarily the majority of readers! Think about what the people who are actually coming to your site care about – are they job seekers who want to learn about that industry, or are they working professionals who need tactical advice? Are they only based locally in your country, or do you have an international audience? Seeking the answers to these sorts of questions will help refine and adjust your blog content, and eventually grow your audience of new readers as well as frequent readers. The post Blog for Your Actual Readers, Not Your "Wish List" Readers appeared first on Twitter Tools Reviews. This posting includes an audio/video/photo media file: Download Now |
| Disney’s First Trailer For ‘Big Hero 6′ Introduces Its Plushy New Character Posted: 22 May 2014 01:04 PM PDT When thinking of a robot movie one doesn't typically imagine this squishy creature who looks like a mix between the snowman monster from Ghostbusters and the adipose from Doctor Who. However Disney delights again with it's virtually silent, new official trailer release of their upcoming movie Big Hero 6. The idea is loosely based off of a virtually unknown comic book series of the same title, but it's really the stylistic ideas of manga gone Disney. Disney has excelled in the past with turning seemingly boring and regular objects into unforgettable characters we fall in love with (i.e. Wall-E, Finding Nemo, Toy Story) and by the adorable squishy sounds and the cute, blank face of this plushy robot, it's clear this movie will be no exception. The movies centers around a robotics prodigy named Hiro Hamada living in the fictional, high-tech city of San Fransokyo, AKA San Francisco meets Tokyo. The adorable robot in this movie is named Baymax and it's assumed these characters are the two beginnings of an inevitable crime-fighting team of 6. With later trailers the other members of this team will most likely be revealed along the way.  Baymax, robot character in Disney’s Big Hero 6 With the voice talents of Josh Hutcherson, Samuel L Jackson, Freddie Highmore, and Maya Rudolph (just to name a few), this movie is bound to be extremely interesting to say the least. The movie will be released on November 7th, 2014. Disney never fails to impress with their creative takes on popular concepts and if this trailer is any indication this movie is going to be insanely adorable with a marshmallow-y robot that's already starting to work it's way into our hearts. The post Disney's First Trailer For 'Big Hero 6′ Introduces Its Plushy New Character appeared first on Twitter Tools Reviews. This posting includes an audio/video/photo media file: Download Now |
| Watch This Kid Destroy At His High School Talent Show By Dancing To Michael Jackson Posted: 22 May 2014 12:56 PM PDT High school talent shows are generally insufferable. Even when I was in high school, I found myself ditching class so I could avoid the inevitable boredom. But, I might have stuck around if this kid went to my school. The video, which has gone viral and is trending on Facebook, starts out as a highlight reel of the talent show's performers. The first acts are shown only for a few seconds each and consist of the kind of things you would expect from a High School talent show: dudes doing bad rap performances, girls doing competent singing performances, a break dancing group and a few bands that hopefully only sound that bad because of the recording equipment. Then, a scrawny, tall kid takes the stage wearing Michael Jackson's outfit from the Billy Jean video. This kid KILLS it. His performance is a spot on imitation of Michael Jackson's pre-meltdown performance, moonwalk and all. Luckily, whoever edited the video for the school was smart enough to not simply show highlights of the performance like they did for the other kids, but the entire thing. If that kid was having trouble with the ladies before, this undoubtedly helped, which is probably the first time anyone has said that about a Michael Jackson cover in over two decades. Since it was posted yesterday, it has already been viewed more than three million times and has been liked over 13,000 times. The post Watch This Kid Destroy At His High School Talent Show By Dancing To Michael Jackson appeared first on Twitter Tools Reviews. This posting includes an audio/video/photo media file: Download Now |
| Posted: 22 May 2014 12:52 PM PDT This past spring, at the 2013 YouTube Upfronts in New York City, Google vice president Robert Kyncl stood in front of a packed audience of brand marketers and made a seemingly simple, but revelatory, declaration: "TV is one-way. YouTube talks back." What is happening on YouTube and on places like Vine (which is doubling monthly average users month over month) and Instagram, is something that many of us who study the social Web have known for some time: Video is the future of social. Why video? Why not text or photos — permanent or ephemeral? Is it simply the combination of sight, sound and motion? The clues to the answer are all around us. This past week, news of the tragic death of actor Paul Walker sparked tens of thousands of people to reach out on social media to express pain and sadness, and send prayers to his family and friends. For a 48-hour period, Twitter was trending with the news, and Facebook feeds were crowded with thoughts and condolences. As activity on Facebook and Twitter waned, the heartfelt vigils have continued to grow on YouTube, where more than 6,000 tribute videos had been uploaded within 100 hours of the tragedy. These beautiful videos, along with news videos of the tragedy found on YouTube, have touched more than 170 million people. Ultimately, the tribute videos will live forever, and will be added to the vast collection of images from the star's "Fast & Furious" movie franchise, which an audience of more than six million fans enjoy monthly on the platform. This social media outpouring on YouTube highlights the fact that the shelf life of a Tweet or a Facebook post is now vanishingly small, evidenced by the fact that a Facebook post gets half its reach within 30 minutes of being published. By comparison, more than half of YouTube videos' lifetime views come after three weeks of uploading. Take a look at any popular video from any year, and you'll find recent comments that continue the conversation well into the future. Yes, Facebook and Twitter are driving some of the extended activity on YouTube videos. As of last year, Facebook is driving more than 500 years of YouTube viewing every day, and on Twitter, more than 700 YouTube videos are shared every minute. But the fact is that one minute of watching, creating, sharing or commenting on a video is one minute less to engage in other social mediums. Alistair Croll and Benjamin Yoskovitz, of "Lean Analytics" fame, appropriately deem this concept of the digital world the "attention economy." The power of video lies in the fact that it captures more of our "attention" because of three inherent truths — video is more revealing, more engaging and ultimately more entertaining than any other medium. More RevealingVideo can be both physically and emotionally revealing. On Nov. 16, this video was uploaded to YouTube to exhibit the power of transformation with Jim Wolf, a homeless veteran. The video showcases a very physical event, but without giving away too much, the payoff at the end of the video reveals a very emotional truth that is difficult to describe with words: Also, consider the videos of Jason Carpenter, who documented his cancer diagnosis, treatment and recovery. Not only were his doctors able to track his progress physically, but his family was able to stay in touch with Jason's emotional state via his video posts. Again, would any other form of social connectivity be able to reveal as much as this video? More Engaging and EmotionalA recent Kissmetrics study found that, with an average time of four minutes and 49 seconds spent on YouTube, and 5.13 pages viewed per visit, YouTube outperforms Facebook, Twitter and Pinterest for user attention and retention — all due to the power of video. Along those lines, Instagram videos are creating two times more engagement than Instagram photos. Perhaps a new saying should be coined: "If a picture is worth a thousand words, then a moving picture is worth much, much more." For instance, what images and feelings come to mind with statements like the Apollo moon landing, Tiananmen Square or the Felix Baumgartner space jump? Video has the unique ability to depict emotion, elicit emotion and allow viewers to act — resulting in social stickiness. The power of video engagement and sharing can be found in the genesis of the Khan Academy. Saul Khan began with a humble proposition to assist his cousin with her homework. Although his videos had a utilitarian use, they were highly engaging and shareable, which propelled his simple idea into a social and educational powerhouse. On the other end of the spectrum, the emotional wallop of video is unparalleled, and crosses borders easily. Consider this Thai mobile company's advertisement as an example of such impact: I defy anyone to watch this video and not feel some type of emotion that will end up lingering well after viewing. More EntertainingMuch has been written and discussed about the entertainment value of videos on the Internet. It is clearly a subjective issue, but over the last few years, it can't be denied that video has birthed the largest viral entertainment events. Global pop culture moments like "Gangnam Style," "Harlem Shake," "Call Me Maybe," and "What Does the Fox Say?" have all spawned popular parodies, which have all but eclipsed other media and social experiences. The rise in popularity of video stars and "vloggers" is further proof that a very large audience finds video truly entertaining. Many find this new generation of personalities — think PewDiePie, Jenna Marbles and Ray William Johnson — sophomoric or just plain moronic, but one must consider that the Top 10 YouTube personalities have a combined subscriber base of 103.9 million — more than Netflix and HBO combined. Now that's entertainment. Ultimately, video is reshaping the social Web, where higher personal investment leads to greater longevity, where authentic content wins and where moving content builds thriving communities. Now consider yourself, and if you had only one social outlet for your voice. Which would you choose to make your words and emotion count? Would you opt for 140 characters? Maybe a frozen image? Then ask yourself: Do I want to be revealing? Do I want to be engaging? Do I want to be entertaining? Do I want my words to last? If so, if you want to be true and meaningful, there's one option. Only video can lead us into a social Web that's truly social, more human and, yes, that will talk back. If Facebook, Twitter and Pinterest are a part of Social 2.0, then video networks like YouTube aptly will be coined Social 3.0 — in other words, the future. This piece originally appeared on All Things D. The post Video Is the Future of Social appeared first on Twitter Tools Reviews. This posting includes an audio/video/photo media file: Download Now |
Earlier this week, I attended a Pub Club panel event, | You are subscribed to email updates from Twitter Tools Reviews To stop receiving these emails, you may unsubscribe now. | Email delivery powered by Google |
| Google Inc., 20 West Kinzie, Chicago IL USA 60610 | |
Play the tops markets monopoly game at topsmarkets.com/monopoly for a chance to win over $42 million in prizes and more.
RépondreSupprimer