TwitterToolsReviews |
- Is Social Influence the New Black?
- Live Action Akira Project: A Bad-A Ode To An Anime Classic [Video]
- Facebook Hoaxes Getting Weirder Lately, Paranormal Content Regularly Going Viral [Hoaxed]
- What’s Wrong With Search and Social Media Marketing?
- What Will Social Media be Like in the Future?
- Need for Speed Snapchat, Instagram, and the Future of Real-Time Marketing
- 22 Magnificent Mother’s Day Quotes (Slideshare)
- How To Measure The Success Of Your Blog With These Metrics
- The Answer to Setting up Multiple Social Media Profiles
| Is Social Influence the New Black? Posted: 11 May 2014 07:40 PM PDT When I booked my flight to the Dominican Republic with an overnight layover, I had no idea that my bags would cost more than me to travel. Since the overnight layover was technically a layover, I didn't think I would be charged twice, once for each leg, (4 times round trip). But that was the case and as I handed over my credit card for the charge, I was composing the snarky tweet about the double dipping in my head. Fast forward 10 days, ensconced in my office and armed with my laptop, I tweeted about the injustice of it all. Within minutes, an airline representative tweeted to me offering assistance, and within an hour, my account was credited. Interestingly, it wasn't a mistake on their part, just a bad policy. To avoid a social media trashing, the airline gave me a refund. Meanwhile, my friend who traveled with me is not active on Twitter, and attempted to get help on the phone to no avail. So, did I get a refund simply because I am active in the social channels? It makes me wonder about social influence and how valuable and powerful it can be. I wrote a blog post back in 2011 about Facebook's Ugly Sibling, Facebook Credits, and how you could get discounts by broadcasting your purchases to your followers (I suspected that the discount was relative to the size of your following). Of course Facebook Credits are gone now, but I'm curious about the value of social influence and it's good, bad and ugly implications. As the Millenials grow up and into jobs, will the size/influence of their networks factor into hiring and opportunity? Now it's jokes and funny snap chats, but in 10-15 years, that might look different. What will happen, if anything, to the geezers, who shunned social media? It's never too late to get started. The post Is Social Influence the New Black? appeared first on Twitter Tools Reviews. This posting includes an audio/video/photo media file: Download Now |
| Live Action Akira Project: A Bad-A Ode To An Anime Classic [Video] Posted: 11 May 2014 12:19 PM PDT Anime fans don't need us to tell them about the ground-breaking 1988 animated film Akira, or the dense multi-volume manga that preceded it in 1980. Those same fans also don't need us to tell them about the supposed live-action Akira project that has been ping-ponged around Development Hell since at least 2002. In all that time, producers considered any number of A-list, anglo leading men to fill out the cast while retaining the Neo Tokyo setting and the Japanese names (???). As one might imagine, this has resulted in some controversy, with even George Takei saying that the casting of white actors in a presumably Japanese locale would be a weirdly stupid idea. Anyway, we're on a tangent now. The point is, the live-action Akira project is never going to happen, especially if producers insist on Last Airbender-ing the cast and the director insists on talking shit about Japanese culture. Luckily for us (and probably George Takei), the fans have picked up Hollywood's slack. Above is the Akira Project: A fan-made trailer with a crowd-sourced budget created by a group of fans in Montreal. No profit motive here. They just wanted to give Akira fans what Hollywood can't, wont, and shouldn't. Or, Hollywood could just give these guys millions of dollars and let them put their Akira Project on the big screen. That option, plz. The post Live Action Akira Project: A Bad-A Ode To An Anime Classic [Video] appeared first on Twitter Tools Reviews. This posting includes an audio/video/photo media file: Download Now |
| Facebook Hoaxes Getting Weirder Lately, Paranormal Content Regularly Going Viral [Hoaxed] Posted: 11 May 2014 12:18 PM PDT Most hoaxes aren't entirely credible at face value, but we're sympathetic to the fact that an untrained eye frequently has trouble sorting them out before they click or share. It's why we do what we do here at Social News Daily. But a new crop of Facebook hoaxes threatens to put us, and other hoax-busters like us, completely out of the job. Why? Because they're so damned obvious. Malwarebytes and others have reported on a number of fake paranormal videos that have gone viral on Facebook in recent days. It's not just one post; there are several, and it is unknown where they originated from (or even if they all originated from the same place). Most of the paranormal posts promise footage of a ghost attack, a video of an Aswang (a vampire/werewolf type thing from the Philippines), footage of mermaids, and a clip of a great white eating a sea captain.
Hopefully, you're not reading this because you accidentally clicked on one. They're all classic phishing scams. Instead of opening the promised content outright, these posts redirect users to pages that ask them to download software so that they can watch the videos. It's all malware, and it will f*ck your Saturday up. Here's a rundown of what Malwarebytes found with each paranormal post:
I'm sure you were smart enough not to click, because Social News Daily's readers are some of the most well-informed, intelligent and good-looking people on the Internet. If you clicked because you were looking for some spooky shit, here's the paranormal video that some of the hoax posts pulled screenshots from: "Facebook Hoaxes Are Getting Weirder Lately, Paranormal Crap Regularly Going Viral" is part of Social News Daily's "Hoaxed" series which debunks viral social media hoaxes. Hit the share buttons on the left, or check out more from the series in the "Social Communities" tab up top. [h/t - AllFacebook]The post Facebook Hoaxes Getting Weirder Lately, Paranormal Content Regularly Going Viral [Hoaxed] appeared first on Twitter Tools Reviews. This posting includes an audio/video/photo media file: Download Now |
| What’s Wrong With Search and Social Media Marketing? Posted: 11 May 2014 11:30 AM PDT Historically, media has been broken into three categories:
Paid media is exactly what it sounds like: You pay someone to share your brand's message. Paid media also powered broadcast and print's business models for decades, with broadcasters/publishers enjoying a comfortable living from fees charged to advertisers. Earned media, by contrast, focused on getting others to tell your story without giving them anything (tangible) in return. Traditionally, PR reflected the most common form of earned media. Owned media, of course, are media channels that businesses controlled. That would include things like your website and mailing list (both email and snail mail). So, which of these three categories contains search? And which contains social? Most casual observers would place paid search in paid media, SEO in earned (link building and PageRank, for instance), and social in either owned — or if you were using such things as Facebook's Promoted Posts or Twitter's Promoted Tweets features — paid. Those casual observers would also be wrong. So, what is the right answer? And why does it demonstrate everything that's wrong with search and social media as marketing channels? Read on, friends. Read on. The answer is that while search and social often fall into the categories of earned and owned and paid media, more often they're in a category all their own: I call it "Leased media." Your brand's content on social networks may belong to you. But it's like the art you hang on the walls of an apartment: sure, you can take them with you when you leave; but you don't own the walls. Facebook, Twitter, and Google+ can change the rules of what's acceptable and who you can reach whenever they choose. In fact, they do it all the time. Have you noticed a decline in the reach of your social posts on Facebook recently? If so, you're not alone. By the same token, Bing and Google can change the rules around search rankings whenever they like, as Google recently did with guest blogging. And with Panda. And with Penguin. And so on. What this means is that you don't really "own" your customers on social channels, nor have you "earned" those that come through SEO. As the Google and Facebook and Bing and Twitter change how you can interact with customers, you need to adapt your efforts as well. Which is really a bummer. Does this mean you shouldn't use search or social to attract customers? Of course not. What it does mean is that you want to move those customers to channels you do control — email, direct web, and, increasingly, mobile apps — at the earliest opportunity. And look to diversify the sources through which you find customers so that you're not solely dependent on just one major player. That way if one of the big "landlords" of these "leased" channels changes the rules of the game, you'll feel less of a direct impact. And don't look to break those rules. As many a "black hat" or "gray hat" SEO has learned, getting smacked down by one of the big search engines takes a long time to recover from. The reward rarely justifies the risk. Search and social represent excellent ways to find, attract, and retain new business. But each poses its own restrictions and its own rules on how exactly you may do that. Savvy digital marketers today play by those rules, but also seek alternative ways to engage their customers — and to build their brands to draw customers directly. Google, Facebook, Bing, Twitter, and others control enough market share that you're likely required to "lease" some space from them. But nothing says you have to base your entire business there. Do you want to learn more about how to improve sales, increase conversions, and reduce the costs from your search marketing? Then take a moment to check out our Biznology Jumpstart Workshop: On-site Search Marketing Training. Taught by three Biznology search marketing experts, you'll learn how to make your search marketing work for your business. The post What's Wrong With Search and Social Media Marketing? appeared first on Twitter Tools Reviews. This posting includes an audio/video/photo media file: Download Now |
| What Will Social Media be Like in the Future? Posted: 11 May 2014 10:14 AM PDT Social media companies and their all-conquering brands have begun to dominate our world over the last decade. Many of us are now addicted to our Twitter feed or slaves to Facebook posts and there's no getting away from that, no matter what the context. However, with Twitter turning 8 this year and Facebook turning 10, it's unlikely that when these two institutions began anyone could have predicted what today would look like for the social media revolution. As we look back at the relatively short amount of time it has taken for these two become mainstays of modern society, we're also wondering what social media is going to be like a decade from now… Predictions: Everyone will be using it – and we don't just mean 'everyone' as in 'all the cool kids' or anyone who knows anything about social media marketing, but everyone. Expect to wish your Nan a happy birthday via Twitter and to be joining work Facebook groups populated by every single one of your co-workers. Integration will increase – this is integration in terms of personal and business worlds, as well as virtual and reality. We will start doing more in the digital sphere and the digital sphere will start being a control point for more of our reality, including social media sources. Communication is also likely to become far more digital, with conversations switching to channels like WhatsApp. The traditional separation between personal and business social media usage will gradually merge with more openness and online sharing until there is no difference between the two. Social media will become a real skill – as social media management becomes more valuable to business it will be further outsourced to those who have the experienced and knowledge to make it effective. Specialist social media agencies will become the norm and it's likely that it will become more challenging to successfully engage in Facebook marketing or Twitter marketing without this expertise at your back (and we're not just saying that because it's our area of expertise…). The visual side will continue to boom – the fodder of social media was traditionally words, as in status updates and tweets. However, the trend we are seeing more of now is that of visuals – for example, Twitter recently introduced photos into the feed, rather than having to click on a link, which was previously the case. This, of course, means investment in bespoke visual media and a solid understanding of copyright implications. These are just a few of the predictions for the way in which social media is likely to evolve in the (near) future. We can't predict for certain, as the digital sphere continues to grow at such a rapid rate; however one thing is for certain, you certainly don't want to be left behind in the digital race! The post What Will Social Media be Like in the Future? appeared first on Twitter Tools Reviews. This posting includes an audio/video/photo media file: Download Now |
| Need for Speed Snapchat, Instagram, and the Future of Real-Time Marketing Posted: 11 May 2014 09:30 AM PDT Oreo's infamous Black Out tweet at the 2013 Superbowl resulted in major brands making big investments in real-time marketing for 2014. Ultimately the brand that generated the most buzz was JCPenney with their "real-time" drunk tweeting stunt. They planned ahead to leverage the power of real-time marketing, but ended up just leaving many consumers and critics confused. Almost three quarters of social network users think real-time marketing is effective, but as JCPenney learned, simply producing content on the fly isn't enough to have a memorable impact. So when it comes to social media, what is the true value of speed? Timing isn't everything, but when you decide to share content is just as important as what you're sharing. Looking at the maturation of Facebook, Twitter, Instagram, and Snapchat, the pattern suggests that the newer a social network or feature, the greater the premium on speed and sharing content in real time. But as a social network matures, and inevitably more brands join, the quality bar is raised, and users begin to place a greater premium on quality over quickness. While Twitter saw a spike in brand participation at this year's Superbowl, real-time marketing on Facebook decreased, despite effort and investments from Facebook to turn it into a forum for real-time conversations. In a recent keynote address, Snapchat CEO Evan Spiegel related real-time sharing to an evolution of human communication, saying that "traditional social media required that we live experiences in the offline world, record those experiences, and then post them online to recreate the experience and talk about it." People used to go on vacation, take photos, choose their favorites, and then post them in a Facebook or Flickr album when they returned home. Spiegel's opinion is that because of this ex post facto photo sharing, a person's identity slowly became the sum of their published social media, also known as "pics or it didn't happen." But with the advancement of smartphone cameras, affordable data plans, and sophisticated apps that come with them, "we no longer have to capture the 'real world' and recreate it online—we simply live and communicate at the same time," he says. Now when your friends go on vacation, it's more common to see them post a photo to Instagram on the same day without waiting to recreate the experience. Snapchat's recent populartiy and growth has rested on its claim that it's "the fastest way to share a moment," with users finding it's unfiltered, low quality, and "real-time only" visuals refreshingly appealing compared to Instagram, where time and effort is put into sharing a quality photo. What Snapchat is to Instagram, Instagram was to Facebook. (Which might be why Facebook bought it.) Instead of carefully curating an entire Facebook album of photos to share with your friends, the creation of Instagram allowed you to share a single photo instantly with your friends: you took a photo inside the app, selected a built-in filter, and that was it. But as the social network has matured, quality is now taking precedence over speed. Users and brands are focusing more on sharing beautiful photos, taking the time and care to edit them through multiple apps and avoiding the built-in filters that anyone can spot. So what can brands learn from this evolution of communication? To be successful, they need to tailor their real-time marketing strategy for each social network just like they would their social media strategy. Brands need to invest in content creators with the ability to know when to act fast, when to focus on quality, and how to manage the content for multiple social networks and audiences. The post Need for Speed Snapchat, Instagram, and the Future of Real-Time Marketing appeared first on Twitter Tools Reviews. This posting includes an audio/video/photo media file: Download Now |
| 22 Magnificent Mother’s Day Quotes (Slideshare) Posted: 11 May 2014 08:21 AM PDT As a business resource, Slideshare stands pretty much head and shoulders above most other content platforms. From presentations to educational content and more, you can find information and curated media on pretty much any topic you have an interest in. As a research solution, Slideshare offers analysis from some of the smartest minds on the web across all verticals. These include standard presentations, videos, multimedia and more. Which brings us to this week's Sunday Share. Every week, I'll be sharing a presentation that catches my eye and where I feel you might be interested in the information inside. These will range from business to content to social media to marketing and more. This week, an inspiring presentation from Quotery to celebrate Mother's Day. While we may never be able to repay our mothers for all they do, this collection of quotes about love and appreciation may just help put our feelings into words. To mothers everywhere, here's to all you do every day. And to my wonderful wife Jacki, thank you for being you and bringing two amazing little people into our lives – I love you. Happy Mother's Day. The post 22 Magnificent Mother's Day Quotes (Slideshare) appeared first on Twitter Tools Reviews. This posting includes an audio/video/photo media file: Download Now |
| How To Measure The Success Of Your Blog With These Metrics Posted: 11 May 2014 06:32 AM PDT When you start a blog, you don't start expecting your blog to start hitting traffic right away. That process takes content crafting and the right mixture of expertise and content amplification. Starting a blog for an individual or a brand is not a choice anymore but mandatory.
The goal is to provide value to your audience so that they keep coming back to you for more advice. However, this sounds easier than it is. The only way to determine if you are on the right track would be to measure the growth of your blog and to keep track of whether all of your content is actually getting consumed with the right audience in mind. By focusing on the audience, bloggers can surely build a scalable and effective model of their content. The Measurement Model for a Blog:
Whenever, a new user visits your blog for the first time, he goes through these three phases sequentially which decides your overall success with your blog. In order to track your user's behaviour through the blog, you will need to first set it up with a web analytics tool of your choice. There are many paid alternatives used by companies like Adobe Sitecatalyst which are more suited for website level analytics along with other tailored solutions. However, Google has one more free solution for us which almost all the blogs have in place to track their performance i.e Google Analytics. Google Analytics is an easy to set up tool which you can get through if you have basic coding skills or you can set it up with the help of your webmaster. If you have your blog hosted on WordPress, here is a great post by WPBeginner on installing Google Analytics on WordPress which you can bookmark for reference. Let's drill down further to the kind of metrics you can target to achieve the goals you must have set for your blogging initiative. Awareness:Awareness is the primary stage of your blog when your contact is discovered by the audience. This stage initially decides if the user might be interested in your content and invest his time in reading your blog and comeback for more. You can surely track these measures on a daily/weekly/monthly basis to let you know if your intended audience is able to digest your content
Visits are the building blocks of any content strategy. The trend in the number of visits can surely decide if your content is getting popular or a new content strategy needs to be put up in place. The important aspect is to track if these visits are from a relevant audience or not. For example, if you are a social media B2B blog and are getting visits from people not remotely connected to this sector you would surely need to re-think on the optimization & content on your part to get a more targeted awareness to your blog. In order to get that content from your blog, you might want to look at enabling Audience Demographics information within Google Analytics (You might need to tweak the code and adjust to ensure it starts displaying audience profile information). Google does a pretty good approximate assumption of User's Age and Gender along with his/her interest categories. So now you can surely answer the question like: Do males interested in Sports convert frequently or read specific types of content more than females who are interested in lingerie.
Pro Tip: You can also setup alerts under 'Intelligence Events' for getting alerted if a desired value for your blog (Subscribers/Visits etc) goes beyond an average limit pre-decided by you. The alert can be scheduled for a daily/weekly/monthly basis (I generally set it up on a daily basis). This demands a quick action by us who would normally go to our GA dashboard on a fixed schedule to check if something has been performing brilliantly (Visits skyrocketing to the blog when a post is shared by an influencer) or has gone bad (no lead form filled in the last one week which can indicate a technical glitch with the blog)
Look at where exactly are your visitors coming from under Acquisition à Channels. This metric helps you understand where your audience is finding you and where can you invest your time to get a quality audience. So if Organic Search is giving you less traffic than social media, try to divert some attention to your SEO tactics to check if your keyword optimization for each post is up to date and try to write content which is relevant and does not have much competition from a search engine perspective. You can read this clever post by Ian Cleary on how you can optimize your WordPress blog to get more SEO juice for getting started. Look at the quality each channel is providing you with by measuring the time spent by each user coming via different channels to assess the quality of the audience coming through. For us, Email newsletters contribute the least of traffic but the most engaged users (highest time spent and average pages/visit). Because, those are the users who have subscribed (already converted) to our blog and looking forward to read our content each week. Look at what is your blog's story and strategize your blog marketing accordingly for the coming months. Interest:Once your audience is aware of your blog, converting that awareness factor to interest is of paramount factor. Consider your blog as your product! When an audience checks it out at the first time, it should be happy with how the product looks like (the User interface of your blog) & how it performs (is the content relevant to your audience) & what features does it have (can your blog provide any value add the user is looking for). All these factors then contribute to capture an audience's imagination to come back to the blog regularly and build authenticity.
Returning Visitors tell you intent of an audience to return to your content for more. Keep a track of how these returning visitors are spending their time on your website and are they growing over time for you to build your subscriber base. A high in returning visitor can surely mean a chance to market growth in your email subscribers to keep them hooked up to your content. You can find the report under "Audience –> Behaviour –> New vs Returning"
As you can see in our case, a returning visitor contributes twice his time on our content compared to a new visitor along with a lesser bounce rate. This explains the value of a returning visitor for a more engaged experience on your blog.
One more way to look at if your audience is finding your content helpful is to look at visitor activities. Here we are talking Entrances, Exits and Bounce Rate (You can find them under 'Acquisition' to look at them through various channel level performances). Entrances will list out where your visitors are coming from i.e: which blog page is introducing them to your blog. This could be your home page or a very popular content. Bounce Rate and Exit percentage are very similar nature with some important differences. Many people interpret them as a substitute for each other but they are wrong in doing so. Bounce rate measures the tendency of visitors landing to a certain page of your blog and exit your website without visiting any other page inside your blog (i.e: a one page visit on your blog) whereas Exit percentage indicates the number of people leaving the page who may have read many other articles on your blog and have preferred to exit your blog on this particular page (i.e: not necessarily a one page visit). A high bounce rate for a certain blog post may indicate irrelevant content (couple this check with the average time spent on that page) on the users part or some technical difficulties the visitor might be facing on your blog (i.e: content not loading in a specific browser or non-optimized images) which you can then action upon your findings. A high bounce rate for a specific pages might also mean visitors coming to your website, grab the info they need from your blog and never to return again. Enticing them with the right content will help you make them stay longer on your website (An 'Also Read' section at the bottom of the blog comprising of posts of importance which they can continue reading after they got the relevant information) You can find the information about the pages yielding the highest Exit rates under "Behaviour à Site Content à Exit Pages". Know your highest exit pages and test and target changes on those pages to see if you do see a declining effect.
Audience Engagement in Google Analytics can define if your audience is spending quality time on your blog. Engaged Visitors are likely to stay on more than a minute on your blog to read about the content they want to know about or visiting more than one post to explore similar content of their liking. You can view these metrics under "Audience –> Behaviour –> Engagement"
Set a benchmark for your engaged audience studying historical data ( let's say an engaged user spends minimum 3 minutes on your blog to go through the post). Then you can study this pattern over time to conclude how much % of your audience crosses that benchmark on a weekly basis and if that trend is increasing as the time progresses. Trust:Trust comes after you have built authenticity in the minds of your readers for them to convert in to a regular audience (or part of your blogging family).Building this trust is of paramount importance with the dose of right content and being always reachable. I remember starting out in social media and searching in Google for related articles and always stumbling to some great articles from Social Media Examiner. This after couple of times, compelled me to make this as a go to site for me to read about anything new which is happening in the social space. And so I followed them on Twitter (sign of trust) to always know what is going around on their blog and subscribed to their feed (sign of trust) to never miss an update. Now, whoever is a regular contributor to this site will surely stand out for me as an authentic person to converse with regarding my field. Check if your visitors are turning in to long-time customers for you with the right approach after looking at the below metrics:
There is no direct metric in Google Analytics which tells you how many subscribers you have attained over time. However, there is a feature which you can surely use and deploy for your blog to capture this metric and measure the conversion ratio of your audience to email subscribers (# of people subscribed / # of total visits during the selected period) Goals is an underutilized feature in google analytics which can enable you to measure specific actions of your audience with your relative path in mind. Say you want to measure the audience who have converted to your feed after reading a fairly popular content piece on your blog, you can set up the exact path of the conversion via Goals. To set up a new goal, just go under your 'Admin' section at the top and click on 'Goals' under the 'View' section. You can start with the pre-defined templates by Google to start with and get up and running in three simple steps. You can then view your defined Goals under "Conversion –> Goals –> Overview" to understand your audience behavior and conversion factors. You can read about how to set up Goals in Google Analytics in this helpful guide by Hongkiat
Social Media has contributed to a real time marketing platform which can enhance your blog's visibility and land your blog to greater heights. Tracking the number of shares on every post can serve as an ego-boasting for your blog but is useless unless you measure how much return traffic those shares are generating for you. For me, a social media share is also a sign of trust from the user's part as he is trying to share what he thinks can add value to his friends/followers and can help the blog connect with similar audience. Our blog post on the latest Social Media statistics is a true example of a snowball effect via social media and still remains our top grossing post in terms of traffic and engagement. Also Read: How to measure your Facebook Page Google Analytics has a separate tab for Social traffic analysis under "Acquisition à Social". You can view & compare social network performance against each other along with which social platform is bringing the most loyal audience (higher engagement time or pages per visit). You can also create social specific goals to look at your user subscription rate through specific social channels for evaluation purposes. You can view specific user flow pattern under Users flow to understand which content of you is getting shared on which social network and the specific visitor behaviour of people coming from Twitter as compared to Facebook. There are tons of other metrics you can find under Google Analytics which you can surely use as per your specific needs, but these are the important ones you can keep under consideration based on the three factors of measurement explained above. Learn how to adapt to changing needs of your readers and always benchmark your metrics to keep a track of how you are performing on a weekly/monthly basis. Create –> Consume –> Measure –> Adapt Which set of metrics would you suggest/follow for measuring the performance of a blog? Comment below to let us know. The post How To Measure The Success Of Your Blog With These Metrics appeared first on Twitter Tools Reviews. This posting includes an audio/video/photo media file: Download Now |
| The Answer to Setting up Multiple Social Media Profiles Posted: 11 May 2014 06:30 AM PDT
Here's what I recommend, and in some cases, what's permitted by the terms of service for these platforms. Multiple Profiles on Facebook?No. Setting up more than one personal account is against Facebook's terms of service and, if they catch you, they could shut down both your accounts AND any pages associated with them. Why? A personal profile is what you get when you register for Facebook with your email address. It allows you access to pages you manage. It's how you connect with family and friends, share your personal brand, likes and interests, family photos, and like the brand and celebrity pages you enjoy. The data around likes, interests, and the authenticity of the personal profile is Facebook's most valuable asset. Multiple profiles defeat the purpose and confuse the data. Multiple Profiles on Twitter?Yes. You can be as many different people on Twitter as you'd like. If you want to keep your personal feed of sports jokes, political views and television shows separate from your business profile there is nothing in the Twitter terms of service that says otherwise. Think carefully though. If you've put your name in some way on both accounts, the odds are that people are going to find both if they search for you, thus linking the two "yous" together anyway. If you're really serious about using Twitter as a business tool, remember that both online personas will reflect on your personal brand. Multiple Profiles on LinkedIn?No. It is clear in LinkedIn's User Agreement that multiple profiles are a misuse of the service. If anyone turns you in or if LinkedIn finds your multiple accounts they can suspend the service, or at the very least force you to pick one account to use in the future. LinkedIn is meant to be a place to showcase your professional self. This isn't the place for your love of cooking, unless you're a chef, of your love of baseball unless you play second base. This is the place to offer up your professional self and network with other professionals. If you wear multiple hats, use the skills, experience and specialties sections to showcase all your different talents. It's possible to have more than one current employment listed, so use that feature to highlight your current diverse roles. Multiple Profiles on Google +Yes. This one is tricky. Each time you sign up for Google you automatically get a YouTube channel and a Google Plus profile as part of the service. You can have multiple Google accounts, but understand that Google plus IS Google. It's the backbone of its personalization features. The benefits of a Google Plus account include improved search engine ranking for articles you publish, the ability to show your profile alongside your published articles using authorship markup and different circles of contacts for targeted marketing. If you're using Google Authorship for improved search results make sure your profile is clearly you, with a real name and a good headshot. Any other accounts should not confuse your audience. Martin Shervington explains Google Plus for Marketing clearly in this podcast. If you are using multiple Google accounts, here's advice on how to switch between Google accounts easily. Multiple Profiles on InstagramYes. Just like Twitter, it's possible to have multiple profiles on this image sharing platform if you want to keep your hobbies and interests separated. Since this is a mobile phone app, doing so can be clunky and time consuming. Think this strategy through before deciding to move ahead. There are some apps that can making managing multiple platforms easier, as this blog from Digital Trends outlines, but rest assured it will be a bit unwieldy. Bottom LineMultiple personalities? The answer varies depending on the platform. Before setting up and populating multiple profiles on any account I recommend checking the terms of service to make sure you aren't violating any user agreements. I'd hate to see all your work building connections and content go down the drain. I'd also recommend thinking through how this will support your overall personal brand and business goals. If the bottom line is if you're worried that something you might post could hurt your business reputation, perhaps you should consider not posting it rather than hoping no one will connect the dots to the other you. How are you handling your diverse talents on social media? Let me know in the comments. The post The Answer to Setting up Multiple Social Media Profiles appeared first on Twitter Tools Reviews. This posting includes an audio/video/photo media file: Download Now |
![Facebook Hoaxes Getting Weirder Lately, Paranormal Content Regularly Going Viral [Hoaxed] image SharkScam](http://cdn2.business2community.com/wp-content/uploads/2014/05/SharkScam.jpg "Facebook Hoaxes Getting Weirder Lately, Paranormal Content Regularly Going Viral [Hoaxed]")
You're a complex person with a diverse set of skills, hobbies, likes and dislikes and friends. You're a salesperson who's also sports fanatic with a love of gardening. You're a marketing professional with strong political views and a love of cooking and great food. You're an office assistant trying to break into the music business with your band. How do you showcase all these sides of your life on social media? Should you have more than one Facebook or Twitter profile? Should you set up separate LinkedIn profiles for the different business aspects of your life?| You are subscribed to email updates from Twitter Tools Reviews To stop receiving these emails, you may unsubscribe now. | Email delivery powered by Google |
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