TwitterToolsReviews |
- Avril Lavigne Fan Photos Are Painfully Awkward
- What Does Social Media Management Cost?
- 6 Ways LinkedIn Can Help Grow Your Business
- 7 Reasons Your Blog Is Unsuccessful
- Doing More With Less: How Nonprofits Build Social Media Armies
- Google Celebrates Audrey Hepburn’s Birthday With A Dash of Pink
- “Girl Meets World” Gets Official Premiere Date (Video)
- YouTuber Michelle Phan Signs With Endemol Beyond
- PayPal Exec Rakesh Agrawal Posts Drunk Anti-Colleague Rants On Twitter, Shown The Door
- Happy Star Wars Day: May The Fourth Be With You
| Avril Lavigne Fan Photos Are Painfully Awkward Posted: 04 May 2014 04:22 PM PDT
Being an Avril Lavigne fan is tough. Not only do you have to listen to her music but you aren't exactly by the musician appreciated, either. Photos from a recent meet and greet have been going viral today thanks to a dozen forced smiles and some really awkward poses. So here's the deal. According to a post on Breathe Heavy, Avril Lavigne charged her fans about $400 for the chance to meet her during a recent stop in Brazil. The expensive meeting included a photo and a whole bunch of rules to make sure that the dirty fans stayed away from the famous musician. Apparently people were told to stay at arm's length from the singer and to only touch her if Lavigne initiated the contact. It's easy to see why those rules are in place but they sure don't make for good photos. Here are a couple of photos from the awkward Avril Lavigne fan meet and greet. Now, we don't really know the entire story behind these photos. Maybe Avril Lavigne was sick that day. Maybe she just received some terrible news or maybe she realized that she's married to the guy from Nickelback. We don't know what was going on with Avril Lavigne during the photoshoot but we do know that her fan pics are slightly more tame than those of miss Miley Cyrus. Of course, you have to pay about $900 to meet Miley.
The post Avril Lavigne Fan Photos Are Painfully Awkward appeared first on Twitter Tools Reviews. This posting includes an audio/video/photo media file: Download Now |
| What Does Social Media Management Cost? Posted: 04 May 2014 04:00 PM PDT When we started Rose McGrory, our intention was that most of the work we do would be outsourced management; helping SME type businesses, or other smaller organisations, get up and running on social media even if they didn't have the skills in house or want to commit to employing someone full time. As the business has evolved, we do less and less of it. As of now, probably around two thirds of our work is on bespoke training, consultancy, or projects which are a hybrid of the two. So that leaves a third which is management work. We were reflecting on the reasons why at a recent review, and thought that the explanation might be helpful to a lot of people – potential clients, but also other agencies in related areas who we're working on joint projects with. Why have we reduced our social media management work?One reason is the type of client relationship that's needed. For outsourced management to work well, it really helps if the agency and the client share a similar approach – in our case, pragmatic and with high standards of customer care. Not everyone likes to work that way, it turns out: there's been more than one presentation where the client's disappointment at our lack of unprovable claims and hyperbole about what social media could do for them, was almost palpable, and our attempts to explain the practicalities were met with impatience. That wouldn't have been a comfortable working relationship in the long term. But by far the biggest reason is the immense difficulty of costing the monthly figure in a way which is fair to both us and the client. And the amount of time it takes to educate businesses on *why* it's hard to cost, what's involved in the costing, and why it is that we can't just promise them the moon on a stick for $99/ month like some providers out there. So, here is that explanation! How much to manage our social media?Guaranteed to make my heart sink: the potential client who opens the phone call with "how much would you charge to do social media for us". If i weren't being polite, I could save the company a great deal of time and money by pretending they got a wrong number, right there. Because if cost is the first item on the agenda, before quality or strategy or even telling us what they do, they're not going to be a client for us. On days when i'm totally snowed under, i'll just give out a website or two for the $99/month merchants and leave it there. So, if you want to get this job done properly, here are just a few of the things which a business should discuss with a potential agency, before that agency can get even close to providing a meaningful cost figure. 1. What do you mean by "social media"? Are we talking about the Big 3 by user volume (Twitter, Facebook, LinkedIn)? The sites most suitable for your sector (could be anything from Pinterest to Houzz to Tripadvisor?) The ones you'll get most cost benefit from? Sometimes this question is easily resolved by asking what the business has already set up, but even then, there may be a huge difference between what that business *is* doing currently, and what they *should* be doing. If there's not been any kind of strategy work to relate social media to their business environment and objectives, then even asking what sites are involved can be pretty much meaningless. 2. What results are you looking for? This question does two things: weeds out the wildly optimistic ("we want to generate at least 100 leads a day in our local town where we currently have 12 customers") and helps us quantify the type and quantity of activity that's needed. Let me explain how big the range of activities is, using just one site: Twitter. Within the spectrum of "doing" Twitter, there are many things which *could* be done. Starting with the obvious – sending out X number of Tweets per day (about what? Is that a number that's based on the amount of valuable content you have to share, or just based on "the more, the better"?) and moving on to proactively building an audience (clever searches to find people who might be interested in the products or services in question, engaging them in conversation, and so on) or providing customer service via Twitter (ah, so we'll be getting access to your bookings system then? thought not). Plus, of course, responding to any inbound Tweets – which in any given day might be none or thirty. 3. How involved are you prepared to be? That list of activities is *just* an "off the top of my head", for *just* one of the many possible sites. And within that set of activities there are almost infinite possibilities in how that work is split between the client business and the agency. If the business would like to tweet ten times a day, we'd recommend that those are ten decent quality tweets which stand some chance of being interesting, entertaining or otherwise valuable to their followers. Without good input from the client, achieving that is near impossible; it relies on timely updates about what's happening in the business, suggestions on current hot topics, and sometimes actually sitting down and writing a blog article. Yes, you absolutely can just set up a Google Alert on a set of vaguely related keywords, but the results won't be of much interest to anyone. And will sometimes catch you out by using those keywords in unexpected ways. So just taking the activity "send out ten tweets", this could be half an hour's work – if the client has great content and provides it regularly – or five hours, if you have to come up with the ideas and then find content to suit. What else affects the cost of social media management?And there are other variables. Business sector is a huge one; it's kinda easier to come up with interesting tweets around a Swimwear designer who's constantly putting out new products than, say, a laboratory involved in obscure cell research. Some businesses are simply more opaque to outside personnel than others. There's also a minimum committment needed to any client. By which I mean, authentic and credible content requires being in the mindset of that business, just as a full time employee would be. Realistically, any one social media manager can only do that for a handful of clients at most. If the monthly figure you're willing to pay for social media management is less than, say, 20% of a social media manager's wage, then either the quality is likely to suffer or the agency hasn't thought their business model through and is going to want rid of you as a client eventually. But I just want a number!Sure, ok. Here's one: £800. Or £1500. Or £5. Here's the thing: it doesn't help, does it. So if you want to have a positive experience of outsourcing your social media management, be prepared to have a fairly long conversation with a potential provider first – and be optimistic if they want to have that conversation with you. The post What Does Social Media Management Cost? appeared first on Twitter Tools Reviews. This posting includes an audio/video/photo media file: Download Now |
| 6 Ways LinkedIn Can Help Grow Your Business Posted: 04 May 2014 10:30 AM PDT
LinkedIn may be a social website with tools for networking, references, and job hunting, but it has another huge potential. It can be a fantastic platform to grow your business as well — if you use it right. There are plenty of great resources on the topic, including this post from Hubspot and this one from CopyBlogger CFO Sean Jackson. From these and my own experiences, I want to share six powerful ways to utilize LinkedIn to grow your business:
1. By Eliminating "Gatekeepers"If you've ever had to cold-call regularly, you'll know what I mean when I say it is a terrible way to make sales. People are usually not interested in hearing what some stranger has to say, and it ends up wasting my time and costing me money. No thanks. From having to contact a low-level employee, to having to wait on replies, to having to make an empty sales pitch, it's just an inefficient way to do business. It's one of the main reasons content marketing has become the superior marketing platform. It eliminates this wasteful function. With that said, you still have to reach out to prospects eventually, and LinkedIn provides a great tool to do so. Not only can you decipher who you want to talk to immediately and easily by searching company profiles, you can message these people directly. Just make sure not to make the same mistakes I see often on LinkedIn. With a well crafted message sent directly to your person of interest, you can reach out with a much greater level of success than with cold-calling. 2. By Utilizing Advanced SearchPerhaps the most unique and powerful aspect of LinkedIn, compared to other social media sites, is your ability to filter users by key demographics. If you are looking for a specific customer you can filter through contacts by industry, company size, the person's position in the company, and much more. It's one of the best databases available for searching for business professionals. You can also sign up for LinkedIn Premium if you want more options. This feature offers some useful tools like InMail (which allows you to message any user directly without needing contact info), an expanded search results page, a contact organizer, and more.
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| 7 Reasons Your Blog Is Unsuccessful Posted: 04 May 2014 07:22 AM PDT Every business should have a blog that is updated on a regular basis with information that potential customers will find useful. It is common knowledge that a blog is a major component of a successful online marketing campaign but not all businesses have a successful blog. We find many companies come to us and wonder why their cash registers aren't singing because they have a blog on their website. It often isn't simply because their blog is brand new, as we encounter many businesses that have had an active blog for several years and still haven't seen any impact in terms of customer interaction and acquisition.
Most blogs are failures for several different reasons. Here are seven reasons that could be impacting the success of your blog in a negative manner: 1. No balance between post frequency and content qualityIf you do not post enough content you will lose your audience and they will potentially seek out another source of information, but if you post too much you could potentially lose focus and go off into different directions. Also, frequent posting will hamper the overall quality of the content, which will also turn visitors away. Every business is going to cross this path when it comes to mapping out the blog strategy. Should you post more? Less? Multiple shorter posts or fewer posts that are more in-depth? These are all questions that you will need to figure out. Finding the blogging frequency that works for your business will depend on several factors. If you are in an industry that is very competitive then you will need to focus on both quality as well as quantity in order to draw more attention to your blog. If your industry is a bit less competitive then you can get away with posting less frequently and still draw attention. This takes time to test, so don't be afraid to try different frequencies until you find out what works for your business. 2. Your blog is a constant sales pitchYou do not need to turn every blog post into an ad in order to attract leads and customers. You will often find that by providing something of value to your readers it will help you to gain their trust and they will begin to view your blog as an authority in your industry. Many of your visitors will find your blog after searching for general information related to the products or services you provide. This is a good chance to gently introduce them to your brand without jamming a sales pitch down their throat. Use content marketing as a way to get your website visitors into your lead funnel, where you can then market directly to them at a later date. 3. Your blog topics are not engagingYour blog topics should be something that your audience is very interested and passionate about, and also related to the service or product that you offer. This doesn't mean that your blog topics should be overly promotional though. We try to keep our blog topics fresh, related to all areas of online marketing in order to appeal to a wide audience. Sometimes there will be specific areas to focus on more than others, and it is up to you to determine what topics your readers will react better to. Create content based on topics that will cause interactions and bring back traffic to your blog. Stay on track and do not drift too far from your core audience. If your content doesn't appeal to your ideal customer then it will fail. 4. Your blog doesn't provide a good experience on mobile or tablet devicesIt is amazing how many businesses will launch a blog but not structure it correctly. It is very important that your website structure is simple to navigate from desktop computers, mobile devices, and tablets. Mobile and tablet traffic is increasing rapidly, so make sure that your blog is easily read on all devices. A responsive website will provide your readers with a good experience on your blog and this will result in them returning at a later date provided that your blog was useful and they saw it as valuable. You could have great content but if your website provides a horrible user experience you will not build a solid readership. Spend the time to make sure that your blog is responsive and is easy to read and navigate on desktops, tablets, and mobile devices. 5. Your blog is built around SEO and not quality contentSearch engine optimization is constantly changing and while SEO is an important piece of the online marketing puzzle you want to make sure that your blog is created for your readers and potential customers – not the search engines. Many businesses have blogs that are full of low quality (outsourced) content that reads horribly and is jam packed with keywords. Not only are the search engines cracking down on poor content quality, but also it provides absolutely zero benefit for your readers. You risk potential penalties that can damage your website rankings and you will push away readers. Always write for your audience first, not the search engines. 6. You are not committed 100%While online marketing and components such as blogging might be common practice for younger business owners and executive teams, older generations are still warming up to digital marketing. You (and your company) need to be 100% committed to blogging in order for it to be successful. Companies that take their blog seriously will reap the rewards, and this will require sticking to a schedule and making deadlines. A successful blog will pick up readership as you gain momentum and a single late entry or failure to upload new content can spell disaster. Commit to producing quality blog content and updating it on a set schedule. 7. Your blog is staleYour website could be ranking #1 on Google for several keywords that drive an abundant amount of traffic to your website, but unfortunately website traffic doesn't always translate into revenue for your business. Traffic alone isn't going to result in leads and sales. You need strategically places calls-to-action built into your blog that capture your visitors name and email at the very least. How-to guides, tips, eBooks, and special discount offers are all great examples of something of value to create calls-to-action around. Your blog as well as your offers used for lead generation should create excitement. Define What Will Make Your Blog SuccessfulIn order to determine whether your blog is successful or not you must define what will make it a success.
These are just a few things to outline and be aware of while evaluating the overall success of your blog. When you have a very detailed plan along with specific goals it is much easier to determine whether your blogging is successful or not. The post 7 Reasons Your Blog Is Unsuccessful appeared first on Twitter Tools Reviews. This posting includes an audio/video/photo media file: Download Now |
| Doing More With Less: How Nonprofits Build Social Media Armies Posted: 04 May 2014 07:04 AM PDT Nonprofits can be some of the most innovative and creative organizations because they often have to make the most of limited resources. This is particularly true when it comes to marketing and PR, where some have figured out how to turn employees and volunteers into an army of advocates and supporters using social media. Leveraging employee PR power isn't a groundbreaking concept, but its potential is higher than ever thanks to the proliferation of social media. I had the opportunity to speak on this subject this week at Social Media For Nonprofits in Seattle, a conference series dedicated to social media for social good. I was in some inspiring company joined by leaders from the nonprofit world, including Peter Drury, Director of Strategy at Splash, Alex Kouts, Senior Director of Product from Razoo and Colin Downey, Director of Communications for the American Red Cross' Western Washington Region. Many nonprofits don't have the resources to dedicate staff to managing social media. According to a social networking benchmark report released by the Nonprofit Technology Network, only 69% of nonprofits have at least one staff member working part-time on social media. While many nonprofits have plans to increase spending on staffing around these resources, the ability to empower all their staff to help them amplify their work via social is invaluable. Not only does it spread the responsibility of content creation and distribution across multiple people, it also allows their most committed ambassadors, their employees, to share their passion for the brand. This applies to volunteers as well, just as social media allows you to leverage employees' personal networks to reach new audiences, the same is true of this often untapped resource. A study from the Johns Hopkins University Center for Civil Society showed volunteers make up 44% of the nonprofit workforce. I learned that this is even higher for some nonprofits after speaking to another attendee working at Lifelong, a Seattle-based nonprofit that helps people living with HIV/AIDS, who said their volunteers outnumber their employees 14 to 1. The post Doing More With Less: How Nonprofits Build Social Media Armies appeared first on Twitter Tools Reviews. This posting includes an audio/video/photo media file: Download Now |
| Google Celebrates Audrey Hepburn’s Birthday With A Dash of Pink Posted: 04 May 2014 07:02 AM PDT Today’s Google home page image features an iconic Hollywood star in front of a bright pink background.
Today is Audrey Hepburn’s 85th birthday. To help celebrate and remember, here are some of the most noteworthy quotes from a beautiful star in Hollywood history (Breakfast at Tiffany’s) and fashion icon.  subtralo.blog.fc2.com  slowbuddy.com  notesbyrita.com  www.pinterest.com  natasha-maro.blogspot.com  www.lovethispic.com  quotesnsmiles.com These quotes have been so memorable for a reason–promoting who you are, seeing true beauty in all forms, and finding happy things in order to live a good life. These quotes and many more are timeless because no matter who you are, you may gain immense value and they can speak to you regardless of what you gain from them. What is your favorite Hepburn quote? The post Google Celebrates Audrey Hepburn's Birthday With A Dash of Pink appeared first on Twitter Tools Reviews. This posting includes an audio/video/photo media file: Download Now |
| “Girl Meets World” Gets Official Premiere Date (Video) Posted: 04 May 2014 06:55 AM PDT Time to get excited. The official premiere date for “Girl Meets World” has been announced!  remotecontrol.mtv.com
The “Boy Meet’s World” spinoff series will premiere Friday, June 27, at 9:45 p.m. on Disney Channel. The series, which will be returning a little over 14 years after the last episode of “Boy Meets World” aired, will feature many people from the original cast. Some of the returning members are William Daniels as Mr. Feeny, Lee Norris as Minkus, Betsy Randle and William Russ as Cory’s parents, Rider Strong as Cory’s best friend Shawn, and Will Friedle as Cory’s brother Eric. So far, only five main characters have beeb shown in the trailers–Ben Savage and Danielle Fishel, reprising their roles as childhood sweethearts Cory and Topanga, their two children and the daughter’s best friend. Their daughter Riley, played by Rowan Blanchard, will face challenges and learn life lessons, much like in the original series. She will be doing this all along the side of her best friend Maya, played by Sabrina Carpenter. One of these challenges that Riley will seemingly be facing throughout the series is having Cory, her father, as her teacher. In the new trailer, Savage is shown as saying, “You’re late to your father’s class!”  www.dailymail.co.uk Based off this new preview, it seems as if certain areas will mirror its classic predecessor. The role of Farkle seems to be very similar to brainiac Minkus when he says, “May I overstep my bounds, sir?” Riley’s friend Maya is also rumored to have a very similar persona to the great Shawn Hunter…rebel. It also seems like we may possibly get a glimpse of William Daniels as Feeny in one part of the preview but the person is not really shown long enough to tell. One thing is for sure, this series will definitely focus on the rise and fall of growing up, as viewed through the daily life of seventh grader Riley Matthews. Hopefully the series will have a focus on the classic relationship between Cory and Topanga that we all fell in love with as well. Will you be watching the premiere?
The post "Girl Meets World" Gets Official Premiere Date (Video) appeared first on Twitter Tools Reviews. This posting includes an audio/video/photo media file: Download Now |
| YouTuber Michelle Phan Signs With Endemol Beyond Posted: 04 May 2014 06:52 AM PDT
Prominent YouTuber Michelle Phan has signed a deal with Endemol Beyond. Endemol Beyond is the online subsidiary of Endemol, the Dutch based but Italian owned media company behind a range of hit shows, including Big Brother. As part of the deal, Endemol Beyond will build out Phan's For All Women Network (FAWN), a female focused network with shows about fashion, beauty, health, wellness and culture. According to a report at Variety, FAWN will become Endemol Beyond's lifestyle MCN. Phan is perhaps know as YouTube's most influential beauty guru, with 6.314 million followers on the Google owned video site at the time of writing. According to a media release, Phan said:
What the company behind Big Brother running a YouTube star says about the current direction of YouTube isn't clear, but congrats to Phan on the deal none the less. The post YouTuber Michelle Phan Signs With Endemol Beyond appeared first on Twitter Tools Reviews. This posting includes an audio/video/photo media file: Download Now |
| PayPal Exec Rakesh Agrawal Posts Drunk Anti-Colleague Rants On Twitter, Shown The Door Posted: 04 May 2014 06:51 AM PDT If you haven't heard the name Rakesh Agrawal you probably won't again soon: the PayPal Exec has been shown the door after drink Tweeting about colleagues on Twitter. Agaral, who was appointed PayPal's Director of Strategy two months ago, let rip at some of his work colleages after a serious night on the piss, referring to one co-worker as a "useless piece of shit" and another as "a pool a kick." If the latter makes no sense neither do most of his Tweets… seriously drunk PayPal exec was seriously drunk. PayPal acted swiftly, posting on Twitter:
Agrawal tried to claim in his defense the following morning that the tweets were supposed to be private direct messages and he was confused by the interface of his new phone. If you were misfortunate to miss the frivolity (if that's the correct term) Agrawal's tweets as follow:
The post PayPal Exec Rakesh Agrawal Posts Drunk Anti-Colleague Rants On Twitter, Shown The Door appeared first on Twitter Tools Reviews. This posting includes an audio/video/photo media file: Download Now |
| Happy Star Wars Day: May The Fourth Be With You Posted: 04 May 2014 06:48 AM PDT
Social media is celebrating May 4th, which also happens to be Star Wars Day. The day, based on a play on "May the Force Be With You" was first celebrated in 2007 and has become the unofficial annual Star Wars Holiday. The day includes Star Wars marathons globally, along with geeks baking cakes and more.
Twitter also celebrated the day with "Happy Star Wars Day" topping Twitter in the United States early on May 4th.
The post Happy Star Wars Day: May The Fourth Be With You appeared first on Twitter Tools Reviews. This posting includes an audio/video/photo media file: Download Now |
3. By Making Valuable Connections
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