TwitterToolsReviews |
- HOW TO: Bulk #Unfollow #Twitter Accounts Using #ManageFlitter [#tutorial]
- HOOTSUITE VS SOCIALOOMPH
- 10 Social Media Tips to Enhance Your Marketing, From the Pros
- essential acronyms
- 5 useful tools for Twitter management
- How #Manageflitter can #help you to achieve #Twitter #greatness
- The World #Best #Twitter #Tool ever made
- Social media platforms that drive the most sales #infographic
- #Howto Use #ManageFlitter to #Increase Your #Influence on #Twitter
- How to Get into Hot Water With Mobile Marketing
| HOW TO: Bulk #Unfollow #Twitter Accounts Using #ManageFlitter [#tutorial] Posted: 12 Apr 2014 02:37 AM PDT ![HOW TO: Bulk Unfollow Twitter Accounts Using ManageFlitter [tutorial]](http://www.methodshop.com/wp-content/uploads/manageflitter-twitter-spam.jpg) Whether you've hit Twitter's "Follow Limits" (see image below) or just want to do a virtual scrubbing of your Twitter account, unfollowing people can be both a necessary and cleansing task.
However, the last thing you want to do is manually unfollow people one by one. It would take hours. You have better things to do right? This tutorial will show you how to filter and unfollow multiple Twitter accounts all at the same time. Requirements:
01) Select A Free Twitter Admin ToolThere are several services
02) Try It For FreeThe Pro version (I’m using) of ManageFlitter is $12 per month. For the purposes of this tutorial, we won't be using the Pro version (but I recommend you to buy it). Just click on the 'free trial' button to continue.
03) Sign InUse your Twitter account to sign in to ManageFlitter.
04) Unfollow Menu ItemSelect the Unfollow option from the Manage menu and wait for the system to process all of the data
05) Review "Unfollow" FiltersYou'll then be taken to a screen that has the ability to filter undesirable Twitter accounts the following ways:
After you are done reviewing the different option, then proceed to the next step. 06) Select "Fake Following"
How you filter and who you choose to unfollow on ManageFlitter is entirely up to you. However, we recommend that you start with "Fake Following" and remove the spambots that you are currently following on Twitter. 07) Turn On "Batch Select" Toggle
Click on the toggle to turn on Batch Select. 08) Manually Select 100 AccountsRemember, the free version of ManageFlitter only allows you to unfollow 100 people per day. Don't click on "Select All Accounts" button. It won't work unless you upgrade to the Pro version of ManageFlitter.
It's annoying, but you will have to individually select your free 100 accounts.Pick the accounts that you want to unfollow and then click on the "Unfollow XX Later" link under the Batch Select toggle.
09) Process NowAfter you add all of the accounts that you want to unfollow to the Batch, then click on the Process Now link.
The 100 accounts that you want to unfollow will now appear on a screen. Unfortunately Twitter now requires that accounts be unfollowed manually. So you will have to click 100 times. It will just take a minute or so. ManageFlitter has an option to do this for you but it's not free.
10) That's it!You did it! You just trimmed some fat off of your Twitter account. Please share this tutorial and if you found ManageFlitter useful, then tweet @Boost4Social
The post HOW TO: Bulk #Unfollow #Twitter Accounts Using #ManageFlitter [#tutorial] appeared first on Twitter Tools Reviews. |
| Posted: 12 Apr 2014 02:03 AM PDT
Posted by Kristoff Doneit on Apr 25, 2013 in General | 0 comments HootSuite and SocialOomph offer social network integrations that allow you to stay connected with the people that matter. But which site can offer you the interconnections with the ease and accessibility that you deserve? Here is a comparison of 7 aspects of the sites to allow you to choose the correct network integration solution. Base Features Post Scheduling Analytics Live Feeds Auto-Responders and Auto-Followers Replies Digest Apps Verdict The post HOOTSUITE VS SOCIALOOMPH appeared first on Twitter Tools Reviews. |
| 10 Social Media Tips to Enhance Your Marketing, From the Pros Posted: 12 Apr 2014 01:31 AM PDT By Cindy King
Do you want tips that will help you stay ahead of the social media marketing curve? Here's some great advice from ten social media pros. In this article I share 10 social tips from the pros to improve your social media marketing in 2014.
#1: Tap Collective Social Power Jay Baer Smart companies realize that social media is about people, not logos. Collectively, your employees have far more social connections than your company is ever likely to accrue. So the path to broadening your organization's reach and engagement in social media should start inside your own walls by surveying your team to determine where and how they are already active in social media. Tweet this tip! Jay Baer is founder and president of Convince & Convert and author of Youtility. #2: It's All About the List Amy Porterfield The energy of your business is directly tied to your email list. Facebook ads are one of the most powerful lead generating platforms for small businesses today. Specifically, page post ads that drive traffic to a free, valuable giveaway (such as a free training video, ebook or cheat sheet) are extremely effective. These ads are inexpensive, highly targeted and can be completely automated. It may take a little trial and error, but once you find that sweet spot where your ads are consistently producing results, you'll be hooked! Tweet this tip! Amy Porterfield is co-author of Facebook Marketing All-in-One for Dummies. #3: Scale Social Service Becky Carroll One of the most challenging parts of social customer service is handling the volume of queries. Identify, recognize and enable your most actively contributing fans and advocates to help address long-tail content creation and answer other customers' questions. This is one of the best ways to scale social customer service efforts. Tweet this tip! Becky Carroll is director of social media and customer impact consulting at Price Waterhouse Cooper (PwC) and author of The Hidden Power of Your Customers. #4: Kid Smart in Real Time Charlie Kautz If your job is to provide social coverage for an event in real time—say, a new or exclusive environment, experience or setting—approach it like a kid at an amusement park. A beginner's mindset goes an incredibly long way in vibrantly bringing an audience somewhere they otherwise wouldn't go. Check your assumptions at the door for what's interesting; let your five senses guide you. Tweet this tip! Charlie Kautz has worked in global marketing and corporate communications at TaylorMade-Adidas Golf for the better part of the last seven years. #5: Social Selling With LinkedIn Neal Schaffer LinkedIn, more than any other platform, is most effective when your entire company is behind your efforts. Don't just stop at marketing your company page—get your salespeople involved with using LinkedIn for social selling. Ask your employees to participate in an employee advocacy program. Don't forget the targeted status update opportunities you have for paid social on LinkedIn too! Tweet this tip! Neal Schaffer is author of three books, including the forthcoming Maximize Your Social. #6: Measure What's Actionable Maria Poveromo Measure, measure, measure. If perception is everything, then measurement defines your social program's value. Social media delivers more value than just ROI. How do you define the value of a relationship? Social media also helps drive leads and revenue, buzz and awareness; it reduces call center volume; supports recruiting; and can foster research and development innovation. Start with your business objectives, define how social media can help you reach those objectives, and then measure those social programs relentlessly. Measure what moves the needle for your business and avoid data overload. Identify a few main key performance indicators and focus on them. Use supporting metrics for insights to inform your strategy. Tweet this tip! Maria Poveromo is the senior director of social media, analyst relations and public relations at Adobe. #7: Organic Is Good. Paid Is Better. Jason Miller We all want to believe that organic posts on social networks are all we need to spark engagement. But your promotional strategy must include paid placements as well. Relying only on organic strategies to drive results is analogous to hanging out with the same high school group your entire life. To grow, you have to expand beyond your immediately familiar community and break through to those coveted second-degree connections. Tweet this tip! Jason Miller is the senior content marketing manager at LinkedIn. #8: Five Things Customers Care About Marcus Sheridan In every industry (it doesn't matter what you sell), there are five subjects that move the needle, because they are the ones consumers are most concerned with. They are:
When consumers research, these are the five subjects they care about, yet most companies are afraid to address them. The moral: Don't be afraid to address topics that consumers truly care about, as eventually they'll move the needle more than any other content you could produce. Tweet this tip! Marcus Sheridan started The Sales Lion, a blog and brand which, along with Sheridan's passion-filled keynotes, has become synonymous with content marketing excellence. #9: Pin Your Way to Being Helpful Azure Collier You don't have to be a retailer to make the most of Pinterest for your business. All you need is helpful content that offers solutions to your audience's problems. By pinning content from your blog, digital assets from your website (like guides and white papers) and quality information from across the web, you can use Pinterest to establish you and your brand as the go-to resource in your industry. Tweet this tip! Azure Collier is a social media education development specialist on Constant Contact's content team. #10: Be on a Mission Laura Fitton Forget more followers. Use Twitter to get more business! To consistently attract valuable prospects, start with a simple "mission" for your Twitter account: @Username is where ____________ (describe your best prospects) know they will always get ___________ (what's in it for them to follow your account?). This should be very simple—something compelling your parents could repeat at a dinner party if they were sitting next to a good prospect for you. Tweet this tip! Laura Fitton is inbound marketing evangelist for HubSpot, co-author of Twitter for Dummies and founder of Oneforty. Want 28 more social media tips?You can find the tips in this article as well as 28 more in the Riding the Waves of Social Media ebook below. Who are these experts?
You'll hear from 80+ of the world's top social media marketing pros as they reveal their newest social media marketing tips and practical, real-world, proven examples. Join Chris Brogan (co-author of The Impact Equation), Mari Smith (co-author of Facebook Marketing: An Hour a Day), Michael Hyatt (author of Platform), Jay Baer (author of Youtility), John Jantsch (author of Duct Tape Marketing), Amy Porterfield (co-author of Facebook Marketing All-in-One for Dummies), Mark Schaefer (author of Tao of Twitter), Michael Stelzner (author of Launch) and experts from more than a dozen brands as they reveal proven social media marketing tactics at Social Media Marketing World 2014—Social Media Examiner's mega-conference in beautiful San Diego, California. You'll be able to take your Facebook, LinkedIn, Twitter, Pinterest, Google+, YouTube, blogging, podcasting and video marketing to an entirely new level. Join nearly 2,000 fellow marketers at the live mega-conference designed to empower and inspire you with social media marketing tactics—brought to you by Social Media Examiner. What do you think? Do you use any of these social media strategies? What's working well for you today? Please share your thoughts in the box below. This entry passed through the Full-Text RSS service — if this is your content and you’re reading it on someone else’s site, please read the FAQ at fivefilters.org/content-only/faq.php#publishers. The post 10 Social Media Tips to Enhance Your Marketing, From the Pros appeared first on Twitter Tools Reviews. |
| Posted: 12 Apr 2014 12:56 AM PDT
Understanding social media terminology is critical for success across many different genres of work. Below, we've compiled an essential glossary of social media acronym's so you can tweet with confidence and fit what you want to say within 140 characters.
• API: Application Program Interface. API is a set of routines, protocols, and tools for building software applications. Although APIs are designed for programmers to use as building blocks, they're ultimately good for users, too, because they guarantee that all programs using a common API will have similar interfaces. • CC: Carbon-copy. Works the same way as email. So if you're mentioning someone on Twitter and want to "copy" someone else in your tweet just include "CC: @ ___" and you're good. • CPC/PPC: Cost Per Click/Pay Per Click. This method of advertising on a search engine entails an agreement to pay a certain amount every time someone clicks on your ad. • CRM: Customer relationship management. CRM entails all aspects of interaction a company has with its customer, both sales and service related. Social CRM (SCRM or CRM 2.0) builds upon CRM by leveraging a social element that enables a business to connect customer conversations and relationships from social networking sites into the CRM process. • DM: Direct message. A DM is a direct message sent via Twitter that only you and the recipient can see, kind of like a Twitter text message. The user you want to send a direct message to must be following you. To send, begin your message with "d username" or use the direct message inbox on Twitter. • FB: Facebook. FB is commonly used as a short form for Facebook. With the selective tweets app you can send a tweet to Facebook as a status update by including the #fb hashtag within any tweet.
• FF: FollowFriday. On Twitter, #followfriday or #ff is an endorsement used to call attention to a user's favorite followers on Twitter. When you tweet a FF message, you're recommending that your followers also check out the people you mention in your post. • HTML: Hypertext Markup Language. HTML is the standard text-based computer language for creating electronic (hypertext) documents for the web. • MT: Modified Tweet. Use this prefix and the username of the person who the tweet you are sharing originally came from to let people know that you are sharing a tweet that you have modified. • RSS: Really Simple Syndication or Rich Site Summary.
When you see an orange button that looks like audio waves, alongside sharing buttons for Twitter, Facebook, and the like – that's how to access a site's RSS feed. RSS is a syndication of data which enables subscribers to access up-to-the-minute blog entries directly from a website. Users may subscribe to any RSS and compile a personalized library of feeds on topics of interest, using tools like Google Reader and Feedburner. Tip: Every Twitter Feed has a corresponding RSS feed. To access your Twitter RSS feed simply swap {USERNAME} with your username in the link below.
• RT: Retweet. A retweet is a tweet that has been repeated. You can retweet by clicking the "retweet" button on a tweet (the original tweet will be sent to your followers in its entirety), or manually typing in RT, followed by the user's handle, followed by their tweet (you can shorten or modify the tweet or add in your own commentary). • SEM: Search engine marketing. Nope, it's not a scanning electron microscope. SEM stands for "search engine marketing." It's a form of Internet marketing that helps websites gain traffic from or visibility on search engines. How? Through optimization (both on-page and off-page) and advertising (paid placements, contextual advertising, paid inclusions). • SEO: Search Engine Optimization. The letters stands for Search Engine Optimization, and the term encompasses the tactics used to increase the visibility of a website in a search engine's natural or un-paid (referred to as "organic") search. SEO is the web equivalent of PR in the off-line world, wherein SEO experts are employed to increase the odds of a website's favorable positioning in search results. If you want more people to find and read your content, you need more than funny headlines and well-crafted text. That's where SEO comes in. Check out this beginner's guide for more. • SM: Social Media. • SMM: Social Media Marketing. Just as the name suggests, SMM is a way of using social media platforms to market your concept, brand, product, self, etc. • SMO: Social Media Optimization. SMO is the process of increasing awareness of a product, brand, business, person, or event by using social media outlets and communities to generate viral publicity. SMO includes the use of RSS feeds, social news and bookmarking sites, social media networks, and video and blogging sites. The practice is similar to SEO (see above) in that the goal is to drive traffic. • SN: Social Network. SN is shorthand for any of the social networks you know and love: Twitter, Facebook, GooglePlus, YouTube, LinkedIn, Pinterest, Instagram, etc. • SROI: Social Return on Investment. Just as Return on Investment, in the business world, refers to the percentage profit earned from a specific activity, SROI describes the payoff on time, energy, and money spent on social media activity and/or marketing. • UGC: User Generated Content. You might also see it as CGM (Consumer Generated Media) or UCC (User Created Content). It's exactly what it sounds like – think Yelp, YouTube, Wikipedia. Remember back in 2006 when Time magazine's Person of the Year was "you"? The concept of user generated media has only expanded since then. • XML: Extensible Markup Language. Similar to but much more capable than HTML, XML is a computer "metalanguage" designed primarily to enable different types of computers to exchange text, data, and graphics by allowing files to be shared, stored, and accessed under different application programs and operating systems. FeedbackWhat Twitter acronyms do you use the most? Let us know in the comments below! The post essential acronyms appeared first on Twitter Tools Reviews. |
| 5 useful tools for Twitter management Posted: 12 Apr 2014 12:20 AM PDT Tweetdeck Perhaps the most downloaded Twitter-related tool, mainly because it's free but also for its attractive appearance. Tweetdeck allows you to manage multiple Twitter accounts at once, seeing timelines, direct messages, etc. besides being able to post tweets from each of them. It also allows posting to Facebook accounts.
An interesting feature is the chance to follow updates from one or more hashtags that interest you. All neatly distributed on different columns, although interactions or mentions are often seen all in one, something that could be improved with the option of separate columns for each account. Tweetdeck is free and is also available for mobile devices in a fully customized version. Hootsuite
With this application, we can manage different profiles, schedule tweets and get stats. It also comes with its own URL shortener, Owl.y (referring to the famous owl in its logo). Thanks to being browser-based, you can access Hootsuite from different devices. This is a premium tool, with a free version that only allows managing 5 social profiles and provides basic statistics reports. The Pro version allows unlimited profiles, and offers improved reports, plus integration with Google Analytics and Facebook Insights. ManageFlitter With an attractive interface, ManageFlitter seems like an interesting tool tokeep track of who you follows you and who you follow on Twitter.
You can "clean up" these sections with just a few clicks, finding out which users follow you back, or who's filling your timeline with too many tweets at once. One of the features that make this tool stand out is the ability to post your tweets on Google Plus connecting both accounts. ManageFlitter offers different payment plans according to our interests. It also alows free registration for a trial version. ReFollow From Refollow.com, we can use this much more basic tool, focused on a particular goal: knowing who you should or shouldn't follow.
An interesting feature is the possibility of knowing which user hasn't tweeted for more than 90 days, or who has never tweeted. You can also see who's talking about you but not following you. Thanks to Refollow, you can also take a look at users' biographies and statistics before deciding whether to follow them or unfollow them. The post 5 useful tools for Twitter management appeared first on Twitter Tools Reviews. |
| How #Manageflitter can #help you to achieve #Twitter #greatness Posted: 11 Apr 2014 11:40 PM PDT  In my opinion the only true way to build a twitter following from scratch is through reciprocation among engaging with people, competitions etc.. anyway Manageflitter tells you exactly what number follower they were, so you look at how many people you are following and say, well… I have this many followers and I had this many the other day so that means i must have followed this person then..
A breakdown of the features of Manageflitter:UNFOLLOW – FREE
Unlike some other Twitter management tools, Manageflitter keeps it simple, you either want to use it to fine-tune your results or you just want to simply unfollow or follow certain groups of people.
FOLLOW – PRO (FROM $12 PER MONTH)
My favourite features of ManageFlitter:POWERPOSTBuilt into the suite is Powerpost which lets you schedule tweets and it will even tell you when the best times to tweet them are, when people in a certain area are mostly online, when your top 100 followers are online and more! I have to say this is one of my favourite tools on the site.
TWEET SEARCH – PROThe Tweet search tool is an incredible way of getting laser targeted followers. You can search by keyword, i.e. what people have tweeted and where you want to find people i.e. UK and even target as specific as a town or city.
ManageFlitter is an indispensable tool, although you will not be able to follow without the pro version I would go as far as to say that the unfollow facilities on ManageFlitter are some of the best I have seen. If I were to summarise I would say it lets you play it basic, it lets you play it mid-way and it lets you play it full-throttle! However you want to use it Manageflitter lets you easily switch between simple follow/unfollow to powerful filtering. My only guidance for ManageFlitter and similar tools is be mindful of "churning" or "aggressive churning". Remember ManageFlitter starts at free and the Pro version at $12 per month. Go check it out: Manage Flitter. It is fair to say that ManageFlitter have some plans in the pipeline and their offering is only going to get better and better.
The post How #Manageflitter can #help you to achieve #Twitter #greatness appeared first on Twitter Tools Reviews. |
| The World #Best #Twitter #Tool ever made Posted: 11 Apr 2014 11:09 PM PDT 
ManageFlitter is a web-based tool that helps individuals and businesses monitor and maintain their Twitter accounts. The real strength of ManageFlitter is its ability to provide fast selection of Twitter users to follow and unfollow based on a wide variety of search criteria. I find it to be a powerful tool for helping clients grow their following/followed base, particularly if they are interested in specific market segments. For example, I am working with a newly launched real estate lettings agency. They wanted to follow and be followed by local businesses, residents and prospective landlords. ManageFlitter allowed me, on their behalf, to follow the followers of local magazines, business groups and competitor agencies. Due to the social nature of Twitter, this meant that they were able to engage and be followed by people looking to rent, with properties to let or local tradespeople who provide services of interest. There is a free, non-subscription version of the service that is limited to only basic unfollow and search features but there are a number of feature rich, paid options (all suitably named after our feathered friends) starting with the 'Budgie' at $12 per month, that lets you manage one Twitter account, right through to the 'Eagle' at $189, allowing social media gurus to manage up to 50 accounts from the same interface. ManageFlitter is developed by 89n, an Australian company that develops web-based applications that 'solve real problems'. ManageFlitter is currently one of four products they have in their stable. PlatformManageFlitter is available on the web at www.manageflitter.com and you sign in using your primary Twitter account. Once connected, ManageFlitter offers you the opportunity to select a Twitter account you are managing and choose one of the six main tabs: Unfollow, Follow, Search, Analytics, PowerPost and Dashboard. The Unfollow tab lists those Twitter accounts you are following who are not following you back.
You can perform a quick unfollow by clicking on fast select and dragging your mouse pointer over the 'offending' account thumbnails. Recently followed accounts are automatically whitelisted (to give people a chance to follow you) and you can also select accounts based on (in)activity, non-English posters and their follow ratio (those that follow many more than follow them).ManageFlitter even helps you identify spam accounts and also has a 'Ninja Mode' allowing you to combine several criteria all at once.
The Follow tab allows you to quickly follow those accounts you aren't following back as well as copy the followers (or those that follow) another Twitter account. This is where the real power of ManageFlitter lies. It accelerates the normally organic following of other people's followers (and the common courtesy of following back) into a mechanical process. Twitter purists may 'baulk at the bulk' following of others but, as I mentioned before, I view this as a way of accelerating the process and speeding up discovery of Twitter associates.
WARNING! Following large numbers of people at one time, or repeatedly unfollowing and following, can result in your Twitter account being suspended. The ManageFlitter team currently recommend following 100 or less people per day. If you follow more than that you risk having your account suspended by Twitter. So, like most social media tools, little and often is again the maxim by which to live by… The remaining tabs within ManageFlitter allow you to search accounts based on keyword, to analyse the prevalence of current keywords and hashtags, to see when your posts are most likely to be read by your followers and to manage your subscription information. AdvantagesThe two main benefits of using ManageFlitter is the ability to remove 'dead wood' from your list of followed accounts and to add up to 100 followers with just a few keystrokes and a click of the mouse. Its search and selection tools enable you to select just who you want to follow and you can quickly make decisions on whether that person is someone you wish to engage with. In summary, ManageFlitter helps you:
#1: UsabilityManageFlitter is easy enough to use, although the array of features can be daunting at first. The signing in process is quick and easy and getting to the guts of the unfollow and follow processes is child's play. Like many powerful tools, knowing how best to use it is the real challenge. #2: FeaturesAlthough ManageFlitter is feature rich, it is the unfollow and follow tabs that most users will gravitate towards. The other features that let you search profiles have their use but most people will come to the website looking to tidy up and expand their follow base. The ability to drag and select users and view thumbnails is both powerful and intuitive. #3: AnalyticsThe PowerPost feature of ManageFlitter provides a simple graph to allow you to analyse when the majority of your users are online and to automatically schedule tweets. The other analytical features are in beta but allow the user to see the volume of tweets for a particular keyword, hashtag or URL. Most people won't use ManageFlitter for its analytical features (beyond searching for profiles to follow) but the analytical functionality may become more useful over time. #4: DesignThe design of ManageFlitter is clean and intuitive. The main functions are accessed by tabs visible at all times and the sidebars are self-explanatory. It's clear that a lot of thought has gone into the user experience and the ManageFlitter team should be congratulated on the layout of their tool. The clean navigation style means that users will feel comfortable in discovering more of the features available to them and becoming more expert at an appropriate rate. #5: ReliabilityGiven that ManageFlitter is a web-based software solution that relies on databases and Twitter connections, it's remarkably stable. Sometimes requests take a little longer than normal but there's usually a humorous message to keep you entertained while the site 'searches for the page on the moon' or similar. I've been using it for several months now and the site seems to be always up and it recovers gracefully when there's a problem with connecting to a certain page or whatever.
REVIEW OVERVIEWUsability8 Features9 Analytics7 Design9 Reliability10 8.6Good If you have a Twitter account but are concerned about the lack of followers or the quality of those that are following you, then ManageFlitter is a worthwhile investment even if you only pay for a month’s subscription. Used daily during that period and you could see the impact of your social media time rise like a soaring eagle. Or a budgie on steroids. The post The World #Best #Twitter #Tool ever made appeared first on Twitter Tools Reviews. |
| Social media platforms that drive the most sales #infographic Posted: 11 Apr 2014 10:36 PM PDT
Shopify, the ecommerce platform, analysed data from 37 million social media visits that led to 529,000 sales. So which social media platform was the best for driving sales on Shopify? Well, unsurprisingy Facebook was the biggest source of social traffic and sales. But the data did reveal some less predictable results, one of which was the often over-looked social platform Polyvore and their impressive average order value of $66.75. If Polyvore has slipped under the radar for you, then I should explain what it’s all about. Basically the social platform is a community powered website where users can create collage-like ‘sets’ of things they like and share them across the web. Take a look at the video below to see how it works: As you can see in the video, most of the product images are clipped from ecommerce websites. Inspired visitors can click on individual images in the ‘sets’ to be redirected to the ecommerce site from where the item originated. Pinterest and Instagram also performed well with their average order values. So why did these three social platforms outperform the others in this category? A reason may be their inspirational nature – inspiring a person to spend money when redirected to an ecommerce store. Works in a similar way to shop windows, inspiring the passer-by to spend money in the stores. YouTube and Vimeo did not perform as well in the average order value category but stood out with a good conversion rate – the percentage of visitors from social media who went on to complete a purchase. Both at 1.16%, their conversion rate was just behind Facebook at 1.85%. Surprisingly Pinterest was one of the poorest performers with a conversion rate of just 0.54%. Perhaps the persuasive power of video to clinch the sale outweighs the mainly static, inspirational nature of Pinterest? Take a look at the infographic below, designed by @warren, for more interesting results from Shopify’s analysis. I particularly like the tip at the end which warns against launching a product at the weekend as social orders drop by 10-15%.
The post Social media platforms that drive the most sales #infographic appeared first on Muddywall. The post Social media platforms that drive the most sales #infographic appeared first on Twitter Tools Reviews. This posting includes an audio/video/photo media file: Download Now |
| #Howto Use #ManageFlitter to #Increase Your #Influence on #Twitter Posted: 11 Apr 2014 10:05 PM PDT My favorite Twitter tool, hands down, is ManageFlitter. It is the best way to effectively manage following and unfollowing large numbers of people on Twitter. Not only can you follow and unfollow en masse, but you can also focus your search criteria to get the most out of those you choose follow. How I use ManageFlitterI use ManageFlitter every day to first follow 100 accounts and then unfollow 100 accounts that aren't following me back. Here's a step-by-step breakdown of how to maximize your presence and influence on Twitter by following accounts that matter and unfollowing those that don't follow you back.
First, I go to the Follow section and select either the Following or Follower tab. Today I decided to follow 99 people that Jim Dougherty from @leaderswest is following.
I choose the Fast Select option and select up to 99 people to follow. ManageFlitter sends out a warning that you might get banned from Twitter if you try to follow more than 100 people per day.
Next, I go to the Unfollow section. The Not Following back tab should automatically be selected. Now, I need to sort the list so that the people I followed awhile back, and not those I followed today, are listed on the top. Unfollowing recently followed accounts can also get you in trouble with the Twitter police. I select Order and then Follow Order to sort. I then select from 100 to 1,000 people to Unfollow with a single click.
Under default Display settings, I have chosen to exclude people that I have followed in the past 5 days. I also keep a list of whitelisted accounts, which consist of people that I would never want to unfollow – people like my husband and close friends – people that I know if I accidentally unfollowed would certainly end in an awkward conversation.
You might want to go ProI have a pro account on ManageFlitter, which I use to manage four to five accounts for consulting work that I do. Each one of my accounts receives special attention, as I grow the community according to its focus. For example, I use the search term soccer to search for accounts of interest to follow for the @GoalShouter Twitter account that I manage. The various filters, such as Relevence, Influence, Listed, permit me to refine these results even further. With the various settings on ManageFlitter, I can focus my efforts where they count.
Through growing my presence and influence on Twitter, I have been able to amplify and cultivate communities, which ultimately leads to a greater ROI for the time and money spent on my social media work. I manage all my accounts in about 30 minutes a day, which means I am saving my time and my clients' money. I hope these tips help you to do the same.
The post #Howto Use #ManageFlitter to #Increase Your #Influence on #Twitter appeared first on Twitter Tools Reviews. |
| How to Get into Hot Water With Mobile Marketing Posted: 11 Apr 2014 09:30 PM PDT
By Kerry Gorgone, {grow} Contributing Columnist Here are some ways to invite a lawsuit if you’re engaging in mobile marketing. Text your entire customer database, whether or not they've agreed to receive mobile messages from you.All mobile marketing communication must be opt-in. For instance, if you plan to use geo-targeting, mobile messaging, or push notifications, you need to get the recipient's express WRITTEN permission beforehand (an opt-in). Provide people with the information to opt in when you send emails, when you advertise in traditional channels like print, radio and television, and also when you post to your company's social networks or website. You might also consider targeted banner ads. However you do it, get people to opt-in. Jiffy Lube was fined $47 million because they had not obtained prior consent before texting 2.3 million customers. They'd pulled cell phone numbers from their invoices, then texted customers who hadn't opted in. If you want to hemorrhage money, try this approach. $47 million is a lot of oil changes. Text people to ask if they want to start receiving your text messages.Sending people a text message to ask if they want to receive text messages is like saying "Can I ask you a question?" Didn't really give them a chance, did you? They need to opt in before ever receiving a single mobile message from you. Don't include a way to opt out. Your messages are so awesome, why would they want to?Burying the opt out information is a surefire way to get into legal trouble. Marketers should carefully manage the subscriptions of people who've opted into your mobile messages. If they unsubscribe, you immediately remove them from your mobile notifications. Buy lists of phone numbers for mobile marketing.This comes back to the requirement that people opt in. "Opt in" means the recipient has agreed in writing to receive mobile messages specifically from you, not a third party. If you want to stay on the right side of the law, make sure that you've created your own list of people who've opted in to receiving mobile messages from you. Post advertising claims without disclosing important things about them. Like that they're advertising.The FTC is super serious about this one. Disclosures must be included, even on small screens. Moreover, they need to be placed so that people cannot spend any money or take any other important action without seeing them. If you wrote a glowing review of a resort, and fail to mention that your trip was sponsored by the resort owners, a an upset reader (or a competing blogger) might just report you to the FTC! The 4 P's of FTC Disclosure:
Account for different settings, as well as responsive web design, and if you're not looking for trouble, remember that space-constrained ads must still be in compliance. If you can't fit disclosure on the platform, don't use it. BONUS POINTS: Don't check your analytics to see if anyone reads the disclosures you did post.Beyond having to make disclosures, the FTC requires that you monitor analytics to make sure people are reading them. If they're not, you need to figure out why and fix the issue, unless you want legal headaches, in which case, don't worry about it. Every brand loves pouring their hard earned revenue into a legal defense fund, but why get into trouble when it's so easy to avoid it? The Mobile Marketing Association has rich resources available on best practices for marketers: Study up before blasting your list with text messages. Or don't: that will give me something to write about next time!
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that can help you manage your Twitter account and unfollow people. One of our favorites is ManageFlitter because they will allow you to bulk unfollow 100 accounts per day for free. Go to 
Batch Select allows you to preform actions to multiple accounts at the same time. We will use it to unfollow a group of undesirable Twitter accounts all at once. This will save you the hassle of unfollowing each account one at a time.
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