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- Greg Jennings Plays Prank on Twitter, Pretends To Shave His Beard [April Fools Recap]
- #HereComesTheBride – W Hotels offers social media concierge service
- How to Respond to a Social Media Crisis
- Top 10 Social Media Blog Finalists 2014: This Week in Social Media
- Twitter Reveals America’s Beer Preference
- How to Use LinkedIn Showcase Pages
- Reactions to April Fool’s Day Pranks
- Justin Bieber Pranked On Twitter, Followers Pretend To Be His Mom
- Twitter SEO: Build Custom Backlinks with Every Tweet
- Social Marketing: Is Instagram Bigger Than Twitter?
Greg Jennings Plays Prank on Twitter, Pretends To Shave His Beard [April Fools Recap] Posted: 02 Apr 2014 02:23 AM PDT Sports fans love a good beard, so when Greg Jennings told all of Twitter on Tuesday day that his wife forced him to shave his, fans of the Vikings wide receiver went nuts. To Jennings credit, he has been preparing Twitter for this prank for quite a while, showing off his bearded progress slowly and proudly. Sports fans and beard enthusiasts couldn't get enough of it, but thought they had to when Jennings tweeted:
Greg Jennings didn't stop there. He tried to get full sympathy for his fallen hair.
Jennings' Twitter followers fell hook line and sinker for his April Fools' prank. Reactions were varied, but a majority were sad to see the beard go.
After the damage was done and Jennings knew a nation was mourning the loss of his once glorious face sweater, he admitted to his trickery.
With that Twitter breathed a sigh of relief and a number of "Long live the beard!" tweets. Jennings played his first year in Minnesota last season and caught 68 passes for 804 yards. The Vikings were hoping he would bring in at least 1,000 yards and help create a more dynamic air attack. Now the Viking hope a fully bearded Greg Jennings will bounce back in 2014. The team should be drafting a new quarterback to lead the charge, and need Jennings to show why he is being paid like a top flight wide out. [Photo Credit: Jeff Kern]The post Greg Jennings Plays Prank on Twitter, Pretends To Shave His Beard [April Fools Recap] appeared first on Twitter Tools Reviews. This posting includes an audio/video/photo media file: Download Now |
#HereComesTheBride – W Hotels offers social media concierge service Posted: 02 Apr 2014 01:59 AM PDT
Weddings are ridiculously expensive. That’s a given. Anyone who’s ever been near a wedding fayre for whatever reason will tell you this. You will find things you never knew you needed at your wedding to spend money on. A dove, handwritten place cards, a magician. It’s all there under one roof. Just when you thought weddings couldn’t get more OTT and that social media couldn’t possibly be monetised in any other way, a New York hotel group has achieved both these things. All they need is a couple willing to say ‘I do’ to each other and pay $3,000 for their Social Media Concierge service. I’m simultaneously horrified and impressed by the service. The idea of having the social media output of my wedding managed by someone on the day fills me with dread, whilst the thought of documenting the special day in such a modern way is exciting. What I’ve always loved about social media is the perceived spontaneity of it all. Whatever the platform, whatever the event and whoever the brand or person in question, social media maintains a ‘realness’ that perhaps doesn’t fit with some people’s idea of their wedding. But would hiring a Social Media Concierge to manage the social communications on your big day be too restrictive? I first saw the email highlighting this latest innovation on Twitter. W Hotels seem to offer a pretty full service for any social media savvy couple: But I’m aware there are people in my life, as I’m sure there are in yours, that don’t get, enjoy or care about social media. Would this not exclude them from part of the festivities? Also, nothing on the email, like most things in life and to do with weddings, is anything a couple or Best Man/Maid of Honour couldn’t do themselves. Signs around your venue with a hashtag can be displays, giving a subtle encouragement to your wedding guests to tweet, Instagram, post on Facebook or Vine. I do, however, love the idea of a Shutterfly book for after the wedding – the perfect modern alternative to the humble Guest Book – and the Pinterest registry wish list/honeymoon inspiration. But again, these are things that can be done without the help of an outsider. Perhaps I’m thinking too much with budget head on. If you can afford a swanky New York hotel for your wedding and the services of a wedding planner I doubt spending $3,000 for someone to boast about your day from as many social media platforms as possible is that big a deal. My only worry is that, psychologically, a couple would care so much about how much perceived fun social media was showing them to be having, that they may forget to actually enjoy their special day. Something to think about. What do you think of this latest trend in social media services? Would you consider hiring a Social Media Concierge? Image source: weddingbells.ca The post #HereComesTheBride – W Hotels offers social media concierge service appeared first on Muddywall. The post #HereComesTheBride – W Hotels offers social media concierge service appeared first on Twitter Tools Reviews. This posting includes an audio/video/photo media file: Download Now |
How to Respond to a Social Media Crisis Posted: 01 Apr 2014 09:16 PM PDT Does your brand have a crisis response plan in place? Do you know what tactics to use to defend your reputation online? In this article, you'll discover three examples of reputation crisis response and seven steps for defending your own reputation online. Why Reputation MattersA global survey by Deloitte ranks reputation as executives' top strategic risk. The study found most reputation management programs don't support their business strategy well. It's important to understand the way online conversations roll out. Here are some key factors to consider:
Keep these factors in mind as we explore three case studies of companies with major reputation management problems and how they handled them. How Buffer Responded to Crisis Buffer, the online social media scheduling site, was recently severely hacked. Buffer became aware of the problem very rapidly and took immediate action to handle the problem. You can see a full account of their actions during the 24 hours immediately following the hack on their blog. They were quick to inform their customers of the problem and explain what they were doing to fix it before most of their customers were even aware there'd been an attack. Here is just one of the messages they sent via Facebook. Needless to say, if their customers had lost faith in Buffer's security and reliability, then a major erosion of their customer base would have taken place. Because their response was timely and appropriate, they now have even more loyal customers. How Fontaine Santé Responded to Crisis Fontaine Santé Foods Inc. is a Montreal-based North American food company whose hallmark is quality ingredients and preservative-free, ready-to-eat produce. In December 2011, they detected the possibility of Listeria monocytogenes in their prepackaged salads. The potentially contaminated salads had already been distributed and purchased by many consumers. Not only did this present a potential social media crisis, but also the possibility of a major lawsuit. Major repercussions could've potentially destroyed the brand's long-lasting credibility and reputation. Their crisis plan was simple, timely and effective. Fontaine Santé utilized traditional media and their social media channels to spread the message about the possible contamination and make sure that all consumers were aware of the situation. The brand posted the following well-written official response on their corporate website. Thanks to their quick action, all potentially contaminated produce was quickly recalled with no reports of illness. Because Fontaine Santé was open and honest about the possible contamination risk, their loyal customers rallied around to praise and defend the brand. How J.C. Penney Responded to Crisis In May 2013, J.C. Penney had what could be described as a tempest in a teapot that received international attention. The Telegraph declared that J.C. Penney had a problem with its teapot as it was depicted in a huge billboard advertisement on Interstate 405 near Culver City, California. Some people saw the image as a subtle depiction of Hitler. This is obviously a matter of personal perception and the result of an innocent creative mistake. The issue could've become a crisis unless J.C. Penney took very prompt action. Because J.C. Penney's response was rapid and appropriate, a crisis was averted. 7 Steps to Defend Your Own ReputationThe case studies above provide you with useful examples to refer to as you develop your own reputation management strategy. Before you begin to build a plan, you need to be sure that you maintain shared standards within your company. Shared standards give you the strongest basis for an effective crisis response strategy. Your company's culture should emphasize the policies the company has developed for all aspects of its operations including:
Every member of your team should understand these policies and commit to them to put your company in the best possible state of readiness in the event a crisis develops. #1: Act QuicklyAlthough it's tempting to hold back until you're sure you understand exactly what's happened and who's to blame (as your lawyers might counsel), those impacted by the crisis want answers fast. Better by far that your company provides those answers before anyone else. #2: Take ChargeThe attitude should be that your company will manage the crisis, rather than allowing it to control the company. There are risks associated with both being prompt and being tardy with your responses. Move as fast as possible, rather than waiting for more information to come in before you act. #3: Handle RealityIt's important to deal with the real facts. Social media makes it easy for whistle-blowers to reveal the truth as they see it. 'Fess up to what's really happening and don't attempt to maintain a charade that could collapse at any time. #4: Engage the Nay-sayersWhen you follow the previous steps, you can deal directly with any critics you have. Old-style PR often suggested laying low until the heat blew over. Because the Internet gives visibility to critics, it's much better to deal with criticism as it arises. #5: Spread the WordTo avoid any misconceptions or incorrect interpretations by others, your company should use all means at its disposal to communicate what has happened and what you're doing about it. This includes using your website, company blog, social media pages and media releases. #6: Encourage DialogueAny successful company will have defenders among its various stakeholders, including customers. Provide your supporters with an online space where they can express their views on what the company means to them and how they see the company's response. By encouraging positive sources of information about your company, you ensure that good opinions can far outweigh any negative information that shows in searches. #7: Deliver on Your WordAt the heart of any crisis, there's a real incident acting as a trigger. It's important that your company ensure there are appropriate responses to that incident, and that outsiders acknowledge your company as handling the situation well. Over to You Don't wait until the threat to your reputation becomes visible. Events in a crisis move quickly online and only by preparing can you successfully defend your company's reputation. Use the examples and strategic tips in this article to help you build a plan that prepares you to withstand a crisis. What do you think? Has your brand had to defend its reputation online? What strategic tactics did you use? What other advice can you offer? Please share your opinions in the comments below. This entry passed through the Full-Text RSS service — if this is your content and you’re reading it on someone else’s site, please read the FAQ at fivefilters.org/content-only/faq.php#publishers. The post How to Respond to a Social Media Crisis appeared first on Twitter Tools Reviews. |
Top 10 Social Media Blog Finalists 2014: This Week in Social Media Posted: 01 Apr 2014 08:08 PM PDT Welcome to our weekly edition of what's hot in social media news. Finalists: Top 10 Social Media Blogs 2014We received over 600 nominations for our fifth-annual Top 10 Social Media Blogs contest (the blogosphere's biggest contest for social media blogs). The list of 22 finalists is pretty impressive! See for yourself below. The judges: Our judges include Lee Odden (author of Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing and CEO of TopRank Online Marketing), Denise Wakeman (founder of the Blog Squad™) and Neal Schaffer (author of three books, including Maximizing LinkedIn for Sales and Social Media Marketing). They are currently finishing up their reviews of these sites. Here are the finalists (in alphabetical order): How We'll Pick the Winners#1: Initial Qualification: A blog must have a strong social media focus and must have been nominated multiple times by multiple individuals. If someone nominated more than one blog, only the first nomination was counted. #2: Final Winner Selection
Congratulations to the finalists! We'll announce the winners here soon! What's New This Week?To help you stay up to date with social media, here are some of the news items that caught our attention. Facebook Launches Trending: "A new product that's designed to surface interesting and relevant conversations to help you discover the best content from all across Facebook." Twitter Rolls Out New Web Design: Twitter is "now rolling out a refreshed http://twitter.com" to reflect the look and feel of their iOS and Android apps. YouTube Launches New Comment Management Tool: YouTube has "fast-tracked the development of a new comment management page that lets you see, respond to and moderate your comments all in one place." Twitter Releases New Ways to Create Tailored Audiences: "Advertisers can define groups of existing and potential customers more flexibly and connect with them on Twitter." Tumblr Adds Support for @Mentions: In Tumblr, "just type @ and a username when you're writing a post and let that person know that you mentioned him/her." LinkedIn Launches LinkedIn Volunteer Marketplace: "Nonprofits can discover the relevant members who've expressed interest in volunteering." Here are a few social media tools worth checking out: LoginBox: A mobile app that "will change the way you log into websites on your iPad and iPhone, forever!" Kuhcoon Ads: An app you can use for Facebook ads management and optimization. Other MentionsIntroducing Social Media Marketing World: 60+ pros help you master social media marketing! Join Chris Brogan (co-author of The Impact Equation), Mari Smith (co-author of Facebook Marketing: An Hour a Day), Michael Hyatt (author of Platform), Jay Baer (author of Youtility), John Jantsch (author of Duct Tape Marketing), Amy Porterfield (co-author of Facebook Marketing All-in-One for Dummies), Mark Schaefer (author of Tao of Twitter), Michael Stelzner (author of Launch) and experts from more than a dozen brands as they reveal proven social media marketing tactics at Social Media Marketing World 2014—Social Media Examiner's mega-conference in beautiful San Diego, California. Check out this overview of the conference or click here for more details. What do you think? Please share your comments below. This entry passed through the Full-Text RSS service — if this is your content and you’re reading it on someone else’s site, please read the FAQ at fivefilters.org/content-only/faq.php#publishers. The post Top 10 Social Media Blog Finalists 2014: This Week in Social Media appeared first on Twitter Tools Reviews. |
Twitter Reveals America’s Beer Preference Posted: 01 Apr 2014 07:44 PM PDT Researchers have used data from Tweets from the 48 continental United States (but oddly, not Alaska or Hawaii) to determine what Americans are drinking by region. The study was revealed in a chapter of the book The Geography of Beer. Researchers looked at data from over a million geotagged tweets and used that data to figure out what beers were most popular and where. Only cheap light beers and lagers were included, but they also looked at tweets to see which kind of alcohol is most popular. On the east coast of the United States, Bud Light reigned supreme, while the west coast preferred Coors Light. Wine was more popular on the coasts, while beer drinkers predominantly made up the middle of the country. The data doesn't necessarily show conclusively what the most popular drinks were in an area, only what the most popular drink amongst people likely to post about their drinking habits on social media sites. As mentioned, the drinkers in Alaska and Hawaii were not included in the study, I'm not sure why, because I would love to know what a crab fisherman drinks and tweets about. Still, it does show the potential for market research using social media. It isn't just our alcoholic adventures advertisers are interested in. With more than half a billion tweets posted a day, there is a lot of potential data for companies to mine there. Of course, most studies won't grab as much attention as what is arguably humanity's longest running vices. [Photo Credit: Scott Beale]The post Twitter Reveals America's Beer Preference appeared first on Twitter Tools Reviews. This posting includes an audio/video/photo media file: Download Now |
How to Use LinkedIn Showcase Pages Posted: 01 Apr 2014 06:52 PM PDT Does your business have products or services that target unique audiences? Do your customers spend time on LinkedIn? Finding an effective social strategy to reach the right audience for each of your products and services can be challenging. LinkedIn helps you solve this problem with its LinkedIn Showcase Pages. In this article, I'll show you how your business can benefit from LinkedIn Showcase Pages. What are LinkedIn Showcase Pages?Today, few businesses are islands. Many companies are complex, offering various and disparate products and services for which they must create multiple marketing campaigns to reach different audiences. This can make social media marketing resemble a juggling act. And that's fine, even unavoidable; but while juggling, you need to make sure you don't drop any metaphorical balls. Showcase pages allow companies with multiple brand messages to segment them easily and deliver them to the right audiences. Showcase pages are extensions of your company's main company page for branding tie-in and easy navigation. Your main company page still serves as a central messaging hub for LinkedIn's millions of members. Each showcase page is the ideal place to deliver engaging messaging to distinct target audiences with particular goals and needs. Why LinkedIn Showcase Pages?The more layered a company's business offerings, the more segmented its target audience can get. When a company attempts to use its social media channels to broadly promote every single product and service to every eyeball, it risks alienating an audience already over saturated with information. This is obviously something marketers want to avoid. Consider Adobe, one of LinkedIn's customers. Its Creative Cloud audience is quite distinct from its Marketing Cloud audience, and each needs to be—and is—treated as a separate entity. The needs of Adobe, and companies like it, are best served when they cultivate distinct audience segments. In order to target these various audiences on LinkedIn with the most relevant marketing content, it's ideal to create an independent social media presence for each segment. This allows companies to dial in on precise messages—and the audiences that are keen to receive them—while stripping away all that's irrelevant. Of course, like many marketers, you're already aware of many of these principles. But it's the application of these principles that can become challenging. With so many unique audiences, not to mention your own products and services, multilayer marketing can quickly get complex, particularly when you consider that it's imperative for a company to present a unified brand front. Showcase pages provide you with a solution to deliver the right message to the right audience on LinkedIn. How to Setup a LinkedIn Showcase PageSetting up your showcase pages to highlight individual brands couldn't be easier. Here's how to set up your showcase page.
With showcase pages, you can offer targeted, relevant content that builds relationships with your selected audiences. An extension of company pages, showcases pages allow you to:
What You Can Do With LinkedIn Showcase Pages?Because the presentation of content is critical to engagement, showcase pages allow you to include a large image—what is called a "hero image"—across the top of every page, along with information about your company and links to your other showcase pages. Below this hero image, content is formatted in two columns. Your feed is front and center, with the last several updates always available above the fold. Some of LinkedIn's first showcase page adopters—Microsoft, Cisco and Adobe—use the feed to keep followers updated with:
Showcase Page AnalyticsMonitoring the performance of your showcase pages is a crucial part of your content marketing strategy. Page administrators can track and view analytical data to gain deeper insights into:
Showcase pages can be used for optimizing your campaign effectiveness with A/B testing. Just make sure you use LinkedIn's analytics tools to track the traffic and content reach of your showcase pages separately from your main company page. Closing thoughts… You can use the new LinkedIn showcase pages to accurately target content to your different market segments and enhance your company, product and industry trend information. Your followers will be able to follow the showcase page or pages of interest to them. For more information on showcase pages, take a look at LinkedIn's solution page. Or jump right in and create your showcase pages in minutes. What do you think? Have you set up a showcase page? What has been your experience? Please share your comments below. This entry passed through the Full-Text RSS service — if this is your content and you’re reading it on someone else’s site, please read the FAQ at fivefilters.org/content-only/faq.php#publishers. The post How to Use LinkedIn Showcase Pages appeared first on Twitter Tools Reviews. |
Reactions to April Fool’s Day Pranks Posted: 01 Apr 2014 06:33 PM PDT This April Fool’s Day, much like every other, was filled with many pranksters playing practical jokes on people. From sticking hundreds of Post It’s to someone’s car and Facebook friends entering into fake engagements, April Fool’s Day never fails to bring the jokes and hoaxes. For the prankster, it can be a really fun day since you have free reign over what kind of trick you want to play on a person. But to the person receiving the prank, it can be somewhat strange…but fun too. Here’s to those crazy pranks that just become completely publicized on this day and the hilarious reactions on the receiving end. The cyber prankWhat just happened?Not sure what’s happening right nowThat was a prank?OMG, things just got seriousWait, that was actually pretty funny…Cheers to you, my friendBut for the ones doing the pranking…And then the prankster is just over there like…The post Reactions to April Fool's Day Pranks appeared first on Twitter Tools Reviews. This posting includes an audio/video/photo media file: Download Now |
Justin Bieber Pranked On Twitter, Followers Pretend To Be His Mom Posted: 01 Apr 2014 06:30 PM PDT April Fools' Day can bring the funny, the crazy, and the just plain creepy out of people. For some unknown reason, the millions of Bieber Twitter followers all pretended to be his mom. Display names were changed to Pattie Mallette and each participant uploaded her official picture as their own avatar. Selena, we are all waiting patiently for your contribution. Poor Justin didn't know what to think:
Apparently to Beliebers, romantic gestures start with having a crush, pursuing that crush, and if that fails, pretend to be the woman who gave him life. This gives a whole new definition mommy issues. If any bored DJ wants to remix any of Justin's hit songs to include Mom, we can really raise the stakes here. With tomorrow being Pattie's actual birthday, the world may see an end if these children get any more ideas. The strangest part is searching "Pattie Mallette" seeing her name, face, and a "colorful" variation of tweets created by youths around the world:
There are only a few hours left of April Fools' Day 2014 and anything is possible with millions of teenagers sitting behind a computer screen. Never say never, amiright? Photo credit: NRK P3 The post Justin Bieber Pranked On Twitter, Followers Pretend To Be His Mom appeared first on Twitter Tools Reviews. This posting includes an audio/video/photo media file: Download Now |
Twitter SEO: Build Custom Backlinks with Every Tweet Posted: 01 Apr 2014 05:28 PM PDT Note: Unfortunately Twitter no longer supports this type of tweet customization. By: @Garin In this tutorial I will show how you can use the Social Media Marketing tool Market Me Suite to build custom links back to your website with every single tweet you send. By implementing this Twitter branding strategy you will send more traffic to your website from Twitter, and you will improve your SEO by building backlinks automatically. I wish I had started using this program sooner, because if I did I would have had thousands of more custom baclkinks to my website by now! To set this up you will need to register an app with Twitter, but don’t worry, it’s easy. I have created a video and a step by step tutorial showing exactly how to get this done.
Twitter Branding App Creation Step 1. Go to dev.twitter.com and click “Get Started” Step 2. Register your own Twitter application Step 3. Fill out the Twitter Application Information That’s it for the Twitter branding app creation process. Your Twitter branding app is now created! To start using this new branding app you must install it within Market Me Suite. Twitter Branding App Integration Step 1. Press this plus button to choose the account you want to brand. Step 2. Add a brand nickname Step 3. Copy and paste your Consumer Key and Consumer Secret from your app on http://dev.twitter.com. Step 4. Copy your PIN, or write it down. Step 5. Enter your pin. …and that’s it! Complete the steps above and you will have successfully created and implemented a Twitter branding app. Cool idea: Want more people to “Like” your Facebook page? Custom brand your Tweets with a link that says Join my Facebook page! Market Me Suite comes with many awesome features, including:
For just a few dollars you can try Market Me Suite, and that gives you unlimited access to the program, which means you can use this program to manage an unlimited amount of accounts. Bonus .PDF:
To claim your bonus .PDF simply email me (Twitter[at]GarinKilpatrick.com) your reciept for Market Me Suite. The post Twitter SEO: Build Custom Backlinks with Every Tweet appeared first on GrowYourTwitterNetwork. The post Twitter SEO: Build Custom Backlinks with Every Tweet appeared first on Twitter Tools Reviews. |
Social Marketing: Is Instagram Bigger Than Twitter? Posted: 01 Apr 2014 05:16 PM PDT Nielsen: Tops of 2013 Seems like Instagram had grown so much, it is about to surpass Twitter in the number of average unique users, something that the execs at Twitter concern themselves about. Subscriber growth has been flat and even though ad revenues have been robust, Twitter is trying to make the platform more appealing and "user friendly" for social marketing purposes. "Twitter's growth flat line – which applies internationally as well as domestically — has created a crisis of confidence within the upper ranks of Twitter – especially since it's playing out in the first few months after the company held its IPO. The reaction by Twitter seems to have been to broaden the appeal of the product to the masses. Grandma doesn't know what an "@" sign or a hashtag is, so let's try and make the product easier to use. Let's add photo-tagging. Let's add more frequent notifications that tell me two people I follow are having a conversation about the Academy Awards, so that maybe I'll join in." – Forbes.com – Twitter is Killing Itself Nielsen released findings that Instagram has an average monthly smartphone audience of 32 million, compared with Twitter's 30.8 million. That must hurt for Twitter, as it had been a suitor to acquire the social media platform before Facebook snapped it up. "Unsurprisingly, Nieslen's data awarded Facebook with the top honor of most-used smartphone app. With an average monthly audience of 103.4 million people across iOS and Android, Facebook reigned supreme in 2013. The social network's arguably bigger win, though, was with Instagram, which it purchased in a deal originally valued at $1 billion. But Twitter also tried to buy Instagram, and now Facebook has far more than bragging rights. Its high-priced get is getting a larger number of people to use its iOS and Android apps than Twitter's apps on a monthly basis. That's worth a heck of a lot as both public companies compete to increase their market value and grow their advertising revenue." - Cnet.com – Nielsen: Instagram bigger The post Social Marketing: Is Instagram Bigger Than Twitter? appeared first on Twitter Tools Reviews. This posting includes an audio/video/photo media file: Download Now |
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