TwitterToolsReviews |
- #Howto Find Great Content to #Share on #Twitter
- Child’s Facebook Photo Leads To Rare Eye Condition Diagnosis
- How unsexy brands succeed on social media #infographic
- New vs. App for Instant Twitter Sentiment Analysis
- Senior Citizens’ Use Of Facebook, Other Social Networks On The Rise
- find a job with twitter
- Twitter ‘Pinned Tweets’ Roll Out For Free To Twitter Partnership Users
- 6 Ways Twitter Chats Can Help You Connect With Your Audience
- Social Media Examiner » twitter influencer 1970-01-01 00:00:00
- present future twitter infographics
| #Howto Find Great Content to #Share on #Twitter Posted: 03 Apr 2014 08:31 PM PDT What content are you sharing on Twitter? Do you struggle to find interesting, relevant things to tweet about every day? In this post, I'll show you how to curate content your followers will love so you can build a loyal community on Twitter. Why Curate?Today most marketers understand the need to create informative and relevant content. But it's equally important to curate informative and relevant content. In addition to creating great content for your site, the links to the other people's content that you share on Twitter also matter. When you share good content on Twitter, the kind your audience loves, it's easier to build a strong community. And sharing great content will also increase your credibility in your industry.  When you create and curate relevant content, people are more likely to retweet and share your stuff. Image: iStockPhoto
#1: Know Your AudienceSo what content should you share on Twitter? Before you can determine what is the best content to share in your social updates, you need to dig deep and go inside your followers' heads. You'll want to know your social media audience. What keeps your ideal follower up at night? What are his favorite blogs? What's the first thing that pops into his head when he thinks of you? If you've ever created a buyer persona for a marketing campaign, this is the same exercise.  You want to find the intersection of what interests you and what interests your audience. You can also ask your followers to find out what they want. You may find general open-ended questions—such as "What would you like me to tweet about?"—too broad to give you the information you need. Instead, ask your followers a multiple-choice question such as, "Would you like me to tweet about a) social media marketing, b) mobile, c) productivity hacks, d) all of the above?" You can use their answers as a starting point to plan the content you share and identify what your followers want from you. Once you identify the content your audience is interested in, commit to this topic. Don't dilute it. For example, Social Media Examiner focuses on social media. So you'll find articles about generating email leads using social media. But you won't find content devoted to increasing email open rates or the perfect auto-responder series or other topics with no connection to social media. Find out what topics interest your audience most and share content related to these topics on your social profiles. #2: Tools to Help You Curate ContentOnce you know your audience well, you'll want to set up a good aggregation tool to find content worth tweeting about. Here some of the popular news aggregators in the market today. Use the ones you like for your business to find the content you need to provide a valuable stream of daily tweets for your followers. Feedly – Your News Delivered Feedly is a tool to help you curate content. Feedly makes it easy for you to look for the articles most relevant for you to share. One of the best aspects of Feedly is the variety of viewing interfaces available. You can format it to show articles in an email-type layout with headlines or arrange them as image cards or also choose a more traditional magazine layout.  Feedly is a great alternative to Google Reader and offers a variety of layouts to make RSS more enjoyable. Regardless of the layout you choose, Feedly shows you new content from the blogs and news sources you subscribe to. And it offers a consistent presentation across devices, so you can tweet from your laptop, your tablet or your smartphone. One of my favorite features is Feedly's integration with multiple online tools such as Google+, Evernote, Buffer, Instapaper and more. This makes your content curation easier.  You can share and save your favorite articles to multiple social networks and web tools. Fever – Find Out What's Hot Do you want to know how hot the story is that you shared? Fever is a content feed reader that ranks the stories in your feed with a temperature gauge. This allows you to measure how many links and shares a story has within your network.  Fever is a paid service that reads your feeds and picks out the most frequently talked about articles from a customizable time period. This is a visual way to see how the content you share on Twitter resonates with your audience. It's an easy way to be sure the content you share matters to your followers. It is important to note that Fever comes with a one-time price of $30 and you need to host the files on your own server. The setup is a bit technical, so you may want to ask your IT department to help you get started. Prismatic – Discover New Content to Share While RSS readers are great for keeping up with your favorite blogs, Prismatic helps you find new and interesting blogs.  Prismatic delivers socially curated content based on your interests to help you discover new blogs and content sources. If you like to keep your content curation fresh and interesting, Prismatic does a great job of introducing new blogs and content sources you may never have come across otherwise . Here's how to get the most out of Prismatic. Step 1: Sign up Sign up for Prismatic using your Facebook, Google+ or Twitter login, or create a stand-alone account on Prismatic.  Sign up at GetPrismatic.com. Step 2: Choose Your Interests After you sign up, you can pick the different topics that you and your audience relate to. As you use the service, Prismatic will suggest new topics based on what you share and click.  Find new content by choosing topics your community is interested in. Step 3: Pick Your Favorite Publishers You can also use Prismatic as an RSS reader. Under the Favorite Authors section, add your favorite blogs and publishers to Prismatic.  Add your favorite blogs so you won't miss a thing. Step 4: Share Your Curated Content After you're all set up, share the articles your audience is interested in reading.  It's easy to share the content you like from Prismatic. When you share content, remember to include the author's Twitter handle, so you can introduce your followers to new and interesting people. And be sure to include relevant hashtags, but don't overdo it. Buddy Media reports that tweets with one or two hashtags receive higher engagement than those with three or more hashtags. Prismatic has good sharing features and can help you share great content with your audience. #3: Analyze and RepeatOne of the most important steps to curating amazing content is to measure the results. Are there certain articles that get more clicks, retweets and favorites than others? Is a certain topic or interest driving more engagement with your followers? You can use Buffer to analyze shares, but management tools like HootSuite,SproutSocial and TweetDeck can all provide good analytics on your tweets. These tools help you analyze metrics such as the number of clicks, retweets, favorites and potential reach each individual tweet receives.  Track who retweets your content and the reach they have. Use this data to see what really resonates with your audience and A/B testdifferent headlines for your content. Here's an example of results from two different tweets promoting the same content.  The first tweet received zero clicks.  The second tweet had 80 clicks. The example above shows how a simple product mention can help spread your content to a greater audience. Be sure to measure the response to different headlines to see which one interests your audience most and learn from your results. Share the Content Your Audience Loves With the wealth of information that exists on the web, marketers have a harder time finding great content to share. Use these tools and tips and you'll not only discover content that you enjoy consuming, you'll also find content that drives greater engagement with your Twitter following. What do you think? Did I miss any great tools? What are your favorite tips to curate content? Share your thoughts in the comments below. The post #Howto Find Great Content to #Share on #Twitter appeared first on Twitter Tools Reviews. |
| Child’s Facebook Photo Leads To Rare Eye Condition Diagnosis Posted: 03 Apr 2014 08:01 PM PDT
A Tennessee mother of two didn't realize that when she posted a Facebook photo of her 3-year-old daughter it would lead to a diagnosis of a rare eye condition. Tara Taylor may have saved her daughter Rylee's vision, when a few observant friends noted a particularly odd glow in the child's left eye in a posted Facebook photo. WREG reports that this observation prompted an eye exam which determined the little girl had Coats disease, a rare retinal disorder with the potential to cause blindness. Coats disease (also called exudative retinitis) is an extremely uncommon congenital, non-hereditary disorder of the eye which if untreated can cause full or partial blindness. This is because the condition can promote an abnormal development of blood vessels behind the retina. The retina is located at the back of the eye and is composed of millions of light-sensing cells. The retina quickly converts light into electrical signals and transmits them to the brain through the optic nerve. The brain then translates the electrical signals into the images we see. If the retina is torn or damaged in some way, vision acuity or varying degrees of blindness can result. Coats disease can provoke retinal swelling and detachment and cause vision loss, typically in one eye. In those lucky cases of early detection, such as Rylee's, treatments including laser therapy or cryotherapy can save or restore a person's eyesight, explains Yahoo. [Photo Credit: Fernandes BF, Odashiro]The post Child's Facebook Photo Leads To Rare Eye Condition Diagnosis appeared first on Twitter Tools Reviews. This posting includes an audio/video/photo media file: Download Now |
| How unsexy brands succeed on social media #infographic Posted: 03 Apr 2014 07:55 PM PDT
As a social media manager I’ve worked with brands that do important work but lack the glamour and excitement of others. This includes insulation for oil rigs and data cleansing. That doesn’t mean they are any less social. Targeting the appropriate audience with appealing content is the key. This may require a little more research and extra work. But if unsexy brands have the patience, budget and creativity to do this, often they will discover an uncrowded, social media platform on which to communicate with customers and attract new business, as many of their competitors have not taken up the challenge. I want to share with you this infographic by Whoishostingthis.com that takes a look at how unsexy brands succeed on social media. It focuses on three main areas: 1: Use humor to create shareable content 2: Create engaging social media campaigns 3: Focus on more than product promotions Take a look and let me know what you think in the comments below:
The post How unsexy brands succeed on social media #infographic appeared first on Muddywall. The post How unsexy brands succeed on social media #infographic appeared first on Twitter Tools Reviews. This posting includes an audio/video/photo media file: Download Now |
| New vs. App for Instant Twitter Sentiment Analysis Posted: 03 Apr 2014 07:23 PM PDT
Miley Cyrus and Jimmy Hoffa were trending on Twitter this morning, at least in the United States and at that precise moment in time. In and of itself, this information is interesting, if not somewhat giggle-inducing. From news broadcasters to regular folks alike, many check what's trending on Twitter to learn about breaking news or what's hot on the cultural scene. But if you're like me, you have follow up questions and always want to know more. For instance, when people tweet about Miley Cyrus or Jimmy Hoffa, is it in a positive or negative light? And if you pitted them against one another, which one will the tweeting masses favor? I used our new vs. app to find out.
Without scrolling down to peek at the results, take a guess at who won the match up between Miley Cyrus vs. Jimmy Hoffa:
So, did you guess right? (Ha! Jimmy Hoffa, wherever you are, you can now truly rest in peace.) How the vs. app works It's easy to get started, simply by coming up with two topics of interest. After you enter two topics to compare, vs. searches the latest, freshest tweets available mentioning those topics. Each of the two topics gets a vs. score like you see above. The score can fall in the positive or in the negative or right in the middle, which is zero. The topic with the higher score wins the favor-ability challenge! The vs. score is our secret sauce that measures sentiment for or against the topics, how many questions are being answered or asked about them, what people intend to do about them, and many other so-called "signals" that we developed here at OpenAmplify for our patented natural language processing (NLP) technology. It does all this data gathering and analysis in about 15 seconds. TIP: You can compare any two topics. They can be celebs, teams, brands, bands, movies, concepts or even hashtags. If you need ideas, do check what's trending on Twitter or the vs. trending screen in-app for some recent and popular match ups.
3 Great Uses of the vs. AppWhat's trending on Twitter will tell you what's on tweeters' minds. This new vs. app will tell you what's capturing their collective heart. You can use it for many different purposes and here are three that come to mind. 1. For good old-fashioned fun and entertainmentOne day our chief coder and co-founder Mike Petit told us about an app that he "slapped together" for scoring sentiment on tweets. It came in extremely handy for settling friendly debates with his buddies at the local pub. Thusly, the vs. app was born! So, go ahead and entertain yourself silly with vs. You know that your team is far superior than their crosstown rivals. And that you can pick the winner between two celebs feuding in the tabloids. And, that the twitterverse always agrees with you, naturally. Now with vs., you can prove it. 2. For a social pulse-check on your brandThe same underlying technology that powers our clients' commercial initiatives for analyzing social conversations is behind vs. This app is deceivingly fun while it uses robust, sophisticated NLP. This means that marketers, executives and brand managers can check on the general sentiment and overall love of their brand against their competitor's in real time. Who knew that social big data analysis could be this easy?!
3. For creating unique social content.Whether you're humble-bragging about your team or looking to spark a political conversation, use the vs. app to create interesting, personalized, and timely content. The vs. app provides a fun, fast, and easy way to create your own content by letting the twitterverse chime in. Using the VS app you can easily share the results of your challenge to Twitter, Facebook, and LinkedIn. Ok, it's your turn to rock the vs. app. Be sure to tweet us your fun match ups and results @vs_app or share via #twittervs. To learn more about the new vs. app, please visit openamplify.com/vs. The vs. app is free and is available for iPhones in the iTunes AppStore. About the Author This is a guest post by: Monika Jo from OpenAmplify. Feedback Run a challenge using the vs app and let us know the results below! The post New vs. App for Instant Twitter Sentiment Analysis appeared first on Twitter Tools Reviews. |
| Senior Citizens’ Use Of Facebook, Other Social Networks On The Rise Posted: 03 Apr 2014 07:16 PM PDT
While technology intimidation hinders many older adults from venturing into cyberspace, or even learning how to turn on a computer, a Pew Research Internet Project report states senior citizens' use of Facebook and other social networks is actually on the rise; at the very least slowly but steadily climbing among those 65 and older. Based on the stats, it appears senior citizens are becoming less technophobic. Many older individuals are finding it necessary to go online and establish themselves on social networks, like Facebook, in order to keep up with children, grandchildren, and other loved ones. Six in 10 seniors (~59 percent) now go online (up from 53 percent last year), and just under half have broadband. Among those who go online, 71 percent are daily or near daily users, while 11 percent do so three to five times per week. It was noted that seniors with a higher socioeconomic status and education either met the general population average, or in some cases exceeded it in regards to internet usage. Senior citizens with an annual household income of $75,000 or more, 90 percent went online. For seniors earning less than $30,000 annually only 39 percent went online. The use of other tech devices has also increased as 77 percent of senior citizens have cell phones, up from 69 percent in 2012. But only 18 percent of those are smartphone users. This stat has only modestly increased from 11 percent since 2011. Tablets and e-reader use among the elderly also hovers around 18 percent. The Pew survey determined that 46 percent of senior citizens access Facebook and other social networks too; 52 percent of those women. Despite the aforementioned increases, seniors continue to lag behind younger Americans when it comes to adopting the use of technology. And though the use of Facebook and other social networks was seen to be on the rise among seniors, the report did encounter a dramatic drop-off point of online usage among those around age 75. Twitter – statistically more popular among teens – did not fare well in the social network race, says AllFacebook, as just six percent of online seniors, or three percent or seniors overall, reported using Twitter. [Photo Credit: Knight Foundation]The post Senior Citizens' Use Of Facebook, Other Social Networks On The Rise appeared first on Twitter Tools Reviews. This posting includes an audio/video/photo media file: Download Now |
| Posted: 03 Apr 2014 06:50 PM PDT
Opportunities to find a job are everywhere on Twitter. Getting these jobs takes some different tactics than traditionally. Resume’s are becoming less important as the importance of a solid social media community continues to increase. In this article I cover 10 tips that will help you find a job with Twitter by identifying more job opportunities and positioning yourself as the best person for the job. 1. Start a #HireMe CampaignLet your followers know you are on the hunt for a new job. Make sure your LinkedIn profile is up to date and send a tweet sharing your profile link. Tweet valuable resources and do your best to help your audience out. You can help people in your Twitter network by sharing their content, recommending them, and helping them build buzz about content they are sharing. If you have helped others they will feel inclined to reciprocate the helpfulness, so when they see that you are on a #jobhunt they will be more likely to help you out if they can. 2. Use Job Hunting #Hashtags |
| Twitter ‘Pinned Tweets’ Roll Out For Free To Twitter Partnership Users Posted: 03 Apr 2014 06:21 PM PDT
The Twitter "pinned tweets" feature has begun rolling out at no-cost for a select group of high-profile users. The vetted feature allows politicians, musicians, and others, to display a single tweet at the top of their profiles labeled as "promoted." The pinned tweets feature is currently being offered free of charge to only a very select group of users. Paying customers also have access to the feature. The most prominent use of the free pinned tweets feature comes to us from Republican Senator Lindsey Graham of South Carolina. According to his rep, unlike past paid campaigns, his recently post pinned to the top of his account was 100% free.
The Twitter pinned tweets feature is located inside a users analytics page, making for easy use of the system for those who desire to use it. At this time Twitter has only rolled out pinned tweets to the Twitter.com portal. Mobile and Tweetdeck users may receive access to the feature in future releases. As you can see in the screenshot above, the tweet from Graham was clearly listed as "promoted by Lindsey Graham." The feature has actually been around for a year but was just recently made available for free through the Twitter partnership system. Would you like free access to tweet pinning? As the social network gravitated more towards Facebook friendly features I have a feel this feature will soon rear its head for many more users. The post Twitter 'Pinned Tweets' Roll Out For Free To Twitter Partnership Users appeared first on Twitter Tools Reviews. This posting includes an audio/video/photo media file: Download Now |
| 6 Ways Twitter Chats Can Help You Connect With Your Audience Posted: 03 Apr 2014 06:19 PM PDT By Maggie Hibma
Are you trying to reach a wider audience and generate leads? Twitter chats are a great way to boost your marketing results. In this article you'll discover six ways Twitter chats can help you connect with a larger audience and enhance brand awareness. Why Twitter Chats?Most marketers use Twitter to promote content, build brand awareness and interact with followers. Overall, it works pretty well. But what if you could turbo-charge those efforts? Twitter chats are open, moderated conversations that use a relevant hashtag for a certain topic (e.g., #blogchat or #MMchat for Marketer Monday). Many chat participants use services like Twubs or Hashtags.org to filter conversations based on the chat hashtag so they can easily follow the conversation.  Tools like Twubs filter conversations based on hashtags. Including a regular Twitter chat in your marketing tactics helps you reach your current followers and their followers. A successful chat can introduce you to hundreds of potential leads. Below I show you six ways Twitter chats can bring value to your followers and position you as a thought leader. #1: Crowdsource Content IdeasAre you looking for content ideas? Or deciding what type of ebook to offer list subscribers? Or maybe wondering what topic your next webinar should tackle? A Twitter chat can help you answer those questions. Whether you're looking for input on a project or wondering what your customers are looking for, chats are an easy way to gather information and opinions from a lot of people at one time. The New England Music Association has an interesting way of using chats to keep their members in the loop. They choose their annual conference themes by crowdsourcing via a Twitter chat. They even host a public Google document to keep track of ideas.  You can apply crowdsourcing to any aspect of your marketing needs. Crowdsourcing can also help you define what problems your customers need to solve. Ask chat attendees what they need or want, and while you have their attention, delve deeper and ask them to clarify their answers or give you examples. Take notes, integrate their ideas and needs into your efforts, and then give them what they asked for. #2: Connect With New LeadsWant to find new leads? Make yourself useful. Answer questions, provide good information and engage with your followers. Chances are, you're already doing this across platforms, right? Use a Twitter chat to amplify that value. With a little promotion and buzz around your upcoming Twitter chat, you'll have the chance to reach an even bigger audience interested in your product, service or information. To attract those new leads, you can host a fun Twitter chat with a general theme, include a giveaway or choose a topic that tackles a common problem and showcases your expertise. Not sure which topic is best? Crowdsource!  Make sure people know about your upcoming Twitter chat! Follow up with chat attendees after the event and ask them how you can be of service. Engaging with those folks can cultivate great business relationships. #3: Build Your Social ReachSocial proof is one of the highest compliments you can receive from your followers. When a fan shares your information or product with a friend, they're giving it their seal of approval. It's very likely those friends will consider that recommendation when they're ready to buy. A successful Twitter chat attracts a large group of people whose followers are watching them engage with you. Maybe they'll take the hint and join in too. It's a great way to leverage your existing followers.  Twitter chats can reach far beyond your existing followers. #4: Create Community With Live TweetsYou can't attend every in-person event you want to, and neither can your fans. Twitter chats are a way to bring everyone together as if they're there. If you're hosting or attending the in-person event, try live tweeting (or having someone do it for you). Invite your fans to follow the hashtag and share their ideas and opinions about the topic at hand. Many conferences project real-time tweets onto a screen so all attendees can see the Twitter conversation and join in if they like.  Live tweeting shares the conference vibe with everyone, even if they can't attend. #5: Track Your SuccessesAs a marketer, you already know the importance of analytics. Plan to track your Twitter chat successes from day one. When you know how popular your guests, topics, questions, interactions and hashtag are, you can determine what resonates with your followers. A service like TweetReach helps you keep track of reach, impressions, tweets and contributors. You'll know who saw your tweets and who shared or retweeted your information. Evaluating the data over time gives you a good idea of which chat topics are most successful and what ideas are most important to participants. You can use that information to create relevant follow-up content.  TweetReach reports on several aspects of your chats so you can track what's popular with your audience. #6: Learn More About Your IndustryBecause marketers are so busy, it's easy to get caught up in day-to-day work and miss opportunities to chat with your peers about the industry you work in and any relevant news. An industry Twitter chat serves as a kind of online professional meeting. Participating in these specialized chats is another way to network, both locally and even internationally, and expand your circle of contacts. Industry chats are also a place where you can discover and discuss any debates or "holes" in the industry. These kinds of chats keep marketers on their toes and up to date with the latest trends.  Meet up (virtually) with colleagues around the world to discuss what's happening in your field. Conclusion If you're already using Twitter as a marketing channel, adding in a regularly scheduled Twitter chat can help you build brand awareness. Just as you would with your regular content, create an editorial calendar for your Twitter chats, then promote the topics, dates and times to ensure a great turnout. The more value you offer, the more the community seeks you out. Use your Twitter chat feedback to create the content your audience wants, find qualified leads and stay up to date on industry trends. What do you think? Does your company host a regular Twitter chat? Share your experience and thoughts in the comments! This entry passed through the Full-Text RSS service — if this is your content and you’re reading it on someone else’s site, please read the FAQ at fivefilters.org/content-only/faq.php#publishers. The post 6 Ways Twitter Chats Can Help You Connect With Your Audience appeared first on Twitter Tools Reviews. |
| Social Media Examiner » twitter influencer 1970-01-01 00:00:00 Posted: 03 Apr 2014 05:57 PM PDT Social Media Examiner » twitter influencer [unable to retrieve full-text content] The post Social Media Examiner » twitter influencer 1970-01-01 00:00:00 appeared first on Twitter Tools Reviews. This posting includes an audio/video/photo media file: Download Now |
| present future twitter infographics Posted: 03 Apr 2014 05:44 PM PDT Twitter is still growing by leaps and bounds. Although you can use Twitter Marketing Tools to focus your network building, if you are using Twitter to grow your network and spread your message in any way you should be aware of the types of the people you will be dealing with. This post shares three infographics that give you some insight into what people are on Twitter currently, and then shows that there is still a largedegree of interest in Twitter, so I project that the growth of Twitter is only likely to continue around the globe.
The post present future twitter infographics appeared first on Twitter Tools Reviews. |
Below you will find some Twitter accounts and lists related to different people on Twitter who are involved in the #JobSearch niche.
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