TwitterToolsReviews |
- How to Use Twitter Events to Grow Your Network
- Deep SEE Diving for SEO Bloggers
- The business case for SXSW Interactive
- 10 Strategies to Battle Content Shock
- #HowTo get a lot of #Followers on #Twitter
- How to Drive More Facebook Traffic to Your Website in 5 Easy Steps
- EasySocial – #Social #Network Dynamite #Twitter, #Facebook, #Youtube and more
- An 8-Step Approach To A Better Twitter Marketing Strategy
- 4 Ways #Marketers Can Use Facebook #Hashtags
- How long should a blog post be?
| How to Use Twitter Events to Grow Your Network Posted: 17 Apr 2014 02:46 AM PDT By Cindy King
Twitter events allow you to network at specific times with larger groups of people through the use of hashtags. Twitter events can help you find people to build your own Twitter network. And as you participate in these events, you will increase your Twitter authority on the topics you discuss. You can even create your own Twitter events to drive your networking and social media marketing. 6 Types of Twitter EventsFirst you need to identify the groups of people you want to network with. Then you should choose the types of events where it's easy and comfortable for you to network with these people. This is how you can slowly build up meaningful one-on-one relationships with people who matter to you and to your business. Fortunately there are several different types of groups gathering around specific topics on Twitter at specific times. Here are events that take place offline where people use Twitter as a communication tool to share their experience of the in-person event. #1: Live events. You've probably seen Twitter hashtags used by people tweeting from conferences. People can tweet about any kind of live event. If you want to get the most out of your Twitter networking at a live event, you should do as Adam Vincenzini says and plan ahead to ensure viral Twitter coverage of live events. #2: Tweetups. Tweetups are when you meet your Twitter connections in real life. Tweetups can be impromptu events or with slightly more organization. And they're a great way to do some traditional offline networking.
#3: Large-scale offline Twitter events. Some offline events such as the Twestival fundraising event are organized on a wider scale and bring a large Twitter community together. These are also interesting places to expand your Twitter network if the community is a good fit for your business.  Twestival gets people on Twitter to meet up all over the world. Here are some events that only take place on Twitter: #4: Current events. Many businesses can benefit from staying current on trending topics and participating in relevant Twitter conversations. Some current events or breaking news may give you reason to create your own Twitter discussion or chat event. #5: Twitter Interviews. You can conduct Twitter Interviews with different communication goals. You can do the interview like a journalist or, as this is on Twitter, you can conduct it more like a game show, with a short set of questions aimed at having more fun. Choose the kind of Twitter interview to use to give you the networking environment you prefer.  You can also find the Small Business Buzz chats on their blog. #6: TweetChats. There are a number of regularly scheduled TweetChats. Small Business Buzz, or @sbbuzz on Twitter, holds chats every Tuesday to discuss small business topics. Another interesting regular TweetChat takes place on Thursdays, @lrnchat to discuss learning and social media. It's easy to see how you can expand your Twitter network by finding TweetChats with your preferred audience. Variety in CommunicationIt's important to note that people use multiple social media platforms for communication. Conversations are not limited to Twitter. There are also interesting events to look for outside Twitter and then come back and follow the contacts you meet there on Twitter. Facebook. Many events are shared on Facebook. Be sure to follow the people you meet on Twitter, find them on Facebook and have a look at what they share and discuss there. LinkedIn. Be sure to check out LinkedIn events too. Although it requires a little bit of research, it's often easy to create strong relationships when you connect with the same people on different social media platforms. It's interesting to note that one-on-one networking is usually easier to initiate on Twitter. Tools for Twitter EventsHashtags. Hashtags are key. They enable people to gather into groups on Twitter. This is how you find others interested in similar topics. You can read more about how to follow hashtags in this previous article. Twitter tools. Many Twitter applications come and go, but they often have some great features and make Twitter networking easier and more fun. Unfortunately, there isn't a solution to fit all of your needs in following or creating Twitter events. So it's always worthwhile doing a little research to look for what's useful for you. Here are some Twitter applications you may find interesting: TweetChat, Tweetvite, and TweetMyEvents. Event tools. Sometimes you simply need an event management tool. There are a variety of online tools to help you: Eventbrite, Amiando and meetup are popular event tools. But again, you'll need to check them out to find the one best suited to your particular needs. Social Media NetworkingTwitter is only one social media communication tool. Other social media platforms work well when combined with Twitter networking. For example, many people share photos from events on Flickr and they often share the links to their photos on Twitter. The comments on these photos are also a great resource to help you find people to follow and grow your network. You can also do the same research with YouTube videos, Posterous pages and any other social media platform your audience frequents. In addition, Foursquare and other geo-location applications are making it easier to create events and bring people together in person. This is why more and more businesses will be including event networking in their social media marketing plans. And Twitter plays a key role in developing your network, thanks to its ease of real-time one-on-one networking. What other events on Twitter do you use to grow your Twitter network? Have you participated in a Tweetup? If so, what was your experience? Please share them in the comments below. This entry passed through the Full-Text RSS service — if this is your content and you’re reading it on someone else’s site, please read the FAQ at fivefilters.org/content-only/faq.php#publishers. The post How to Use Twitter Events to Grow Your Network appeared first on Twitter Tools Reviews. This posting includes an audio/video/photo media file: Download Now |
| Deep SEE Diving for SEO Bloggers Posted: 17 Apr 2014 02:08 AM PDT
Thanks to Hummingbird, Google has placed an emphasis on creating high quality content as a vital component to your SEO strategy. What this means is that every SEO consultant out there is scrambling to out-write their competitors, appease the Google algorithm gods, and provide their clients with well-written content that is both informative and entertaining. I like to think of blogging for SEO as a deep sea dive—in order for Google's algorithm to SEE your content and view it favorably, the SEO diver must be willing to explore new frontiers, challenge his depth limits, and use the right gear to optimize performance. Diving to New Content Frontiers Before a diver plunges into the turquoise depths, he must first check his air gauge for a full tank. Your blog's title or H1 is an important aspect of your SEO blogging strategy for two main reasons: (1) a good title will help optimize your content and (2) a finely crafted title will intrigue readers to click on your blog. Knowing how to write the best headlines for your blog requires a few simple rules: use common language everyone can understand, appeal to human emotions and don't make it too long. But more importantly use your own voice. If you have a sense of humor, use a silly pun. Just make sure your keyword appears in the title once. A clever, original blog headline surrounding a single keyword or key phrase will catch Google's omnipresent eye, and if the content "walks the walk", you can rest assured knowing that your dive to explore better SEO blogging strategies will prove successful. Be sure to use catchy alliteration in conjunction with a clever play on words or nod to a popular subject and your keyword will be practically unnoticeable. Challenge Your Limits It is imperative that when blogging for SEO, a writer constantly challenges his limits. Just as scuba divers earn advanced certifications and explore new depths, a writer should continuously learn better ways to express himself and make his blogging intonation heard at greater depths. If you are already comfortable using lively metaphors to elevate your content's pulse, try challenging your pen's comfort zone and try adding a narrative. Storytelling is a great way to breathe life into your words and capture a greater audience. Many will argue that blogging for SEO should not indulge in fancy scenarios and imagination, but these are the words of embittered keyword stuffers who never learned to actually write. Tell your story, be bold, and pad your creative content with a few keywords here and there. But as divers know not to surface too quickly in fear of having a dangerous level of gas saturated in the bloodstream, SEO writers should avoid indulging in too many keywords, as keyword saturation will likely be read by Google as Spam. Gear Up! Once you have mapped out your blog's dive site, you will want to make sure all your tools are in place. Deep sea divers have various depth computers, lights, air mixtures and communication tools. As an SEO blogger you should use as many tools as possible to ensure that Google will see your work, and regard it in high esteem. Thesaurus.com is a great resource for finding word variations to give greater depth to your message. If you want to sweeten your blog with a relevant quote from an iconic individual, BrainyQuote is a useful tool to help writers find motivational words quoted by industry or subject specific leaders. Finally, if you feel that you need some writing instruction but you don't have the time to enroll in a creative writing class at your local community college, Purdue University's OWL (online writing lab) contains instructional material and writing resources to help people improve their general writing skills, punctuation and grammar. By striving to enrich your message the way a diver enriches his air mixture with oxygen, you can enjoy a longer bottom time of achieving the best content dive possible. When you present content that has a catchy headline, that is informative yet fun and that radiates with your unique, playful voice, readers will flock to take in more of your words the way a group of advanced scuba divers scramble to explore the life-rich waters of the Galapagos. The post Deep SEE Diving for SEO Bloggers appeared first on Twitter Tools Reviews. This posting includes an audio/video/photo media file: Download Now |
| The business case for SXSW Interactive Posted: 17 Apr 2014 01:30 AM PDT
I have attended SXSW for last five years and upon each return, lots of people ask me if it is really worth the time and expense. Perhaps this is on your mind too? Should you plan to attend SXSW next year? Here is an honest and personal perspective. First you should know a little about me. I don’t like crowds. I am not the kind of personal networker who works a room. I prefer quiet dinners with a friend or two. My party animal days are pretty much over. In other words, I’m not a typical SXSW kind of guy : ) SXSW is expensive, time-consuming, and the crowds are ridiculous. Even after buying a $700 ticket, the most popular sessions are so crowded it is not unusual to be turned away. I sat on the floor more than once. The city of Austin bursts at the seams … one night I had to wait more than an hour to get a cab. And yet …SXSW is an important and spectacular global gathering. This is why I go each year … Out of the bubble. There is probably no greater gathering of digital intellects anywhere on earth. Attending sessions at SXSW jerks me out of the social media echo chamber to learn about what is going on in other worlds. I go to SXSW to learn and always leave inspired and refreshed. The electricity of new. The hope and optimism of the world’s greatest shark tank absolutely sizzles. It is fun to watch entrepreneurs from around the world pitch what they hope will be the next great thing. Business connections. I have met the most wonderful new friends who have become collaborators and customers. Even standing in line for food can become an adventure. Connecting with friends. It’s amazing to connect with people from the blog community. My favorite locale is the blogger’s lounge where I can normally spot some cool folks. It’s a lot of fun. Many people (purportedly half) go to SXSW without a badge just to attend the round-the-clock parties. There is music, food and booze at every corner. It’s not unusual to run into Hollywood celebrities, famous authors and titans of business around the conference center. So what about next year?Will I attend in 2015? I don’t know. I take things year by year and who knows what will be going on? But I think you should consider going to SXSW at least once in your life if the opportunity arises. Yes, it’s crowded and maybe even a little exasperating but it is also the World Cup of interactive media and if you want to experience the best in the world you owe it to yourself to give it a shot one year. If you have any questions or comments about the SXSW experience let me know in the comment section. By the way, I debuted a new speech on the future of social media at SXSW this year, if you’re interested, here is a re-cap by Geoff Wilson. Illustration courtesy Kerry Gorgone. The post The business case for SXSW Interactive appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.         Comments
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| 10 Strategies to Battle Content Shock Posted: 17 Apr 2014 12:50 AM PDT
In January, I wrote a post called Content Shock which explained that we are entering a new phase in the evolution of content-based marketing. There are primarily two dynamics driving this change:
I wrote about a third factor — the development of advanced content filters — as another emerging issue that will make it harder to get our content to emerge as the signal instead of the noise. My conclusion was that these pressures are bound to thin the herd. Content marketing as we know it will not be a sustainable strategy for some businesses, and it will become more difficult and expensive for almost all of us. But I concluded this post with a tantalizing question … Where do we turn to win in this environment?It’s hard to deny these facts or the implication that in an eco-system of way too much stuff, SOMETHING is going to have to change. But what? How do we break through this information density and win in a hyper-competitive content market? First, I need to emphasize that the affects of this trend are going to vary wildly by industry so this is not necessarily a doom and gloom scenario or the “end of content marketing” as some have contended. I explained that in detail in a follow up post on Arguments Against Content Shock. I also explained that content shock can be seen as a positive for many consumers. However, many businesses are already struggling with the cost and complexity of competing in a world being covered up in content. Here are brief descriptions of 10 possible strategies to break through. 1) Shock and AweThe only sustainable content strategy is to find an unsaturated niche and overwhelm the web with so much quality content that search engines only discover you. Effectively, you are creating content shock for your competitors. You don’t necessarily have to be the best content creator if you are in this situation, but you have to be first and overwhelming. This is an uneasy fact we don’t often discuss but it is true. The strategy is:
Dominating a niche early has extremely important long-term value because the search engines will continue to recognize and reward the authority you accrue. Great content does not rise to the top. Great content from dominant websites with an established audience rises to the top. 2) Content PartnershipsIf our "pipeline" to consumers is being strangled, create new content partnerships through innovations such as:
I’m not sure how sustainable these strategies are in the long-term, and they are not without controversy. There is a danger when you cross that line and turn your content/news site into an infomercial. Still, this trend is going to heat up because traditional news sites are desperate for revenue streams and marketers need new ways to cut through the content clutter. 3. Content as social currency
Here is a small example. I noticed on the web that many people I admire were watching Breaking Bad. I began to watch this show because I emotionally associate with these friends. I posted about my progress with the show as a type of social currency to demonstrate that I am part of the cult around this television series. It was not even a conscious act but the content I consumed and shared subtly became part of my identity. 4. Atomizing contentIf people don't have time for long content, can you get smaller chunks of content through the pipeline? This would explain innovations such as Vine, Pinterest and infographics. 5. Understanding and working through advanced content filtersJeff Domansky described the current state as “a drunken frat party” of content. Every search algorithm is going to be working hard to personalize the delivery of content and advanced new filters like Zite will make it even more difficult to break through with new ideas and products. The content marketing formula used to be pretty straight-forward: Create useful, relevant content and optimize it in every way so it shows up at the top of Google search. That is about to become infinitely more complex. In addition to personal filters, cognitive computing platforms like Apple's Siri or IBM's Watson use content as "fuel." What does marketing look like in that environment? How do we align ourselves with these filter and produce content in forms that can be absorbed and displayed by these algorithms? 6. Eyes on entertainmentIn my classes, I emphasize that a focus on consistently producing content that is RITE — Relevant, Interesting, Timely, and Entertaining — will drive the right behaviors to produce shareable content. Of these, I think the big word for the future is “entertaining.” But this is not necessarily going to be easy. Look at what Chipotle is doing to sell burritos — producing multi-million-dollar mini-movies featuring popular songs and entertainers like Coldplay. That kind of multi-million-dollar quality is not sustainable for most businesses and will hasten the exit of marginal content producers. I think this partially explains why Chipotle’s leading competitor Qdoba just filed for bankruptcy, a victim of Content Shock. 7. The paid imperativeAs Christopher Penn recently wrote, success in the future probably can’t depend on organic reach alone — we will have to have some paid component of a content strategy. This hand is already being played for us, isn’t it? With Facebook’s organic reach diminishing year by year, companies have no choice but to pay for sponsored posts that can reach a larger audience. New platforms that integrate with traditional advertising and media will be a key idea. 8. Hit ‘em where they ain’tIf your competitor has overwhelmed the market with blog content, try videos. If videos are saturated for your business, start a podcast. Are there alternate platforms like Slideshare, Instagram, Pinterest or Google+ where you can make a mark? In other words, look for alternate delivery channels. Should your business be on the lookout for the next big thing? 9. Borrow a Bigger PipelineMost people only look at “paid media” or “earned media” but there is an increasingly powerful third alternative: Borrowed Media.
Let that sink in. As I wrote in my book Return On Influence (a thorough tutorial on this emerging channel), we are in the era of the Citizen Influencer where passionate, trusted experts wield an incredible amount of power over loyal audiences. Companies are now beginning to recognize this as distinct marketing channel and must develop a core competency in the art and science of influence marketing. In the past 12 months we have seen the beginning of influence marketing departments and even boutique agencies working this niche. 10. Human Connection.Every week I receive heart-felt messages from members of the blog community like this: “Each morning I sit down with a cup of coffee and your latest blog post. I feel like you are a friend sitting across the table from me giving me a daily marketing lesson.” I work hard to create a true connection with my readers, and it is not something I can fake. I really do care about you and I work hard to write in a way that earns your trust every day. Connecting in a human way is what leads to that trust. Trust leads to loyalty. And I believe that loyalty trumps everything else I have written about in this blog post. I sincerely believe that “be more human” is the killer app for Content Shock. The best way to build long-term relationships that lead to business benefits isn’t going to be through backlinks, sponsored posts, or native advertising. It is going to be through authentic human connection. Be. More. Human. Isn’t that the ultimate goal for a person, a business, or a brand? What ideas did I miss here? Illustration courtesy alpha coders free wallpaper of the movie 300 Book links are affiliate links The post 10 Strategies to Battle Content Shock appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.  Comments
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| #HowTo get a lot of #Followers on #Twitter Posted: 17 Apr 2014 12:05 AM PDT My favorite Twitter tool, hands down, is ManageFlitter. It is the best way to effectively manage following and unfollowing large numbers of people on Twitter. Not only can you follow and unfollow en masse, but you can also focus your search criteria to get the most out of those you choose follow. How I use ManageFlitterI use ManageFlitter every day to first follow 100 accounts and then unfollow 100 accounts that aren't following me back. Here's a step-by-step breakdown of how to maximize your presence and influence on Twitter by following accounts that matter and unfollowing those that don't follow you back.
First, I go to the Follow section and select either the Following or Follower tab. Today I decided to follow 99 people that Jim Dougherty from @leaderswest is following.
I choose the Fast Select option and select up to 99 people to follow. ManageFlitter sends out a warning that you might get banned from Twitter if you try to follow more than 100 people per day.
Next, I go to the Unfollow section. The Not Following back tab should automatically be selected. Now, I need to sort the list so that the people I followed awhile back, and not those I followed today, are listed on the top. Unfollowing recently followed accounts can also get you in trouble with the Twitter police. I select Order and then Follow Order to sort. I then select from 100 to 1,000 people to Unfollow with a single click.
Under default Display settings, I have chosen to exclude people that I have followed in the past 5 days. I also keep a list of whitelisted accounts, which consist of people that I would never want to unfollow – people like my husband and close friends – people that I know if I accidentally unfollowed would certainly end in an awkward conversation.
You might want to go ProI have a pro account on ManageFlitter, which I use to manage four to five accounts for consulting work that I do. Each one of my accounts receives special attention, as I grow the community according to its focus. For example, I use the search term soccer to search for accounts of interest to follow for the @GoalShouter Twitter account that I manage. The various filters, such as Relevence, Influence, Listed, permit me to refine these results even further. With the various settings on ManageFlitter, I can focus my efforts where they count.
Through growing my presence and influence on Twitter, I have been able to amplify and cultivate communities, which ultimately leads to a greater ROI for the time and money spent on my social media work. I manage all my accounts in about 30 minutes a day, which means I am saving my time and my clients' money. I hope these tips help you to do the same.
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| How to Drive More Facebook Traffic to Your Website in 5 Easy Steps Posted: 16 Apr 2014 11:32 PM PDT By Andrea Vahl
Is quality Facebook traffic important to your business? Getting Facebook fans to your website (and then hopefully onto your email list) is even more critical with Facebook's recent announcement of decreased organic reach for pages. Use these five steps to help you get more traffic Facebook to your website. #1: Make Sure You Have a Steady Stream of Shareable Content on Your WebsiteIf you have a website that never changes, you're going to struggle to get much traffic to it. Posting links to the same page on your site over and over is as futile as Sisyphus rolling the boulder up the hill. These days, the name of the game is content marketing and you had better figure out how your business can participate. The fresh, new content you post on your site is important—not only for social media marketing, but also for search engine optimization. Google rewards sites featuring fresh content with higher ranking. But you don't have to post epic blog articles three times a week to win at the content marketing game. Posting something new and helpful once a week or even once a month can benefit your website traffic. Here are some ideas that can help you brainstorm how you can add new content to your website:
 Roth Heating & Cooling posts quick tips that benefit their audience. Not only will you increase the keywords on your site (which benefits you on search engines), you can use this material for social media postings and in your email newsletter. A win-win-win! #2: Make it Easy to Share Your Content to Facebook on Your WebsiteOnce you have fresh content, you need to make it shareable. Your first step is to add a social share plugin and/or Facebook Share buttons. I like using the Digg Digg plugin because it has all of the buttons I want to display and it floats along the side of the post as the reader scrolls through the article. But you may also want to consider adding static share buttons at the beginning and end of the post that are inline with the article. You can also do this with the Digg Digg plugin.  The Digg Digg plugin has the floating sidebar and inline sharing buttons. Don't ignore share buttons on the individual pages of your websites. While people may not be sharing your "Contact me" page, you may have good content on a resource page of your website that you want to allow people to share easily. Also consider asking for a Facebook share if you feel you have a particularly helpful blog post. Remind readers at the end of your article by saying something like, "Did you find this article helpful? Feel free to share it on Facebook by using the buttons below." Remember that people are mostly going to share something that is useful to them. When you're creating content, always keep your customer's benefit in mind. #3: Optimize Your Facebook PostsThe next thing you want to do is make sure to optimize the way you post. There are basically three different ways you can post a link to your website, and depending on your audience (and how Facebook's algorithm happens to be working at the moment), you can get different results. The traditional way to post a link is just to cut and paste the link into the status section and allow the link to pull in the photo and metadata. The issue with this method is the photo that is pulled in can show up smaller if it isn't a 1.91:1 ratio, as mentioned in our recent Facebook Hacks article.  If the photo on your website is not sized optimally, the link won't pull in a large photo.  When you have a photo that has the 1:91:1 ratio on your website, it appears larger in the news feed.  And when you have no photo or description at all on your article, the fields are blank. Another way to post a link is to post a photo and then add the link into the status update with a little blurb about the link. The nice thing about this is that the description travels with the photo when it's shared so you're then controlling the message a bit more. The other nice thing is that photos can show up larger in the news feed.  Post an image with the link in a status update. One technique that has been popular in the past to get greater reach is to post your link in the status section and then "X-out" the link data that is pulled in to change the post to "text only," even though it has a link in it. The benefit of this in the past has been that text-only posts were getting more reach. But Facebook recently announced that the new Facebook algorithm will show fewer text posts from pages. So we will have to watch how the effectiveness of this strategy changes.  Changing the post to a text-only post with a link may not work as well in the future. With all of these approaches, you need to test which one gets the most engagement and drives the most traffic for you. Once you post the content, you may want to consider boosting it with some advertising. See #5 for more information on advertising on Facebook. #4: Optimize Other Places on Facebook to Add Links to Your WebsiteTo drive more traffic to your website, make sure you have links in other parts of your Facebook page that people may be visiting. Use your About page to direct people to different areas of your website.  Add links to your About page to direct people to different areas of your website. Add links to your milestones.  Milestones stay on your About page and can have links in them. Add links in your photo descriptions. When someone clicks on your photo, they will see the photo description.  Use links in your photo descriptions—especially your cover photo, which will be clicked on more often. Use custom Facebook apps to add links, and also consider the Woobox Redirect function. Adding custom Facebook apps is a great way to add links to your page, and Woobox has a special option within its HTML Fangate app. You can choose to redirect users to your website as soon as they click on the app cover photo. To set this up, you need to select the HTML Fangate app; in the Edit area, select Redirect; and then add your website address.  The Woobox app can easily redirect people to your website. To see this in action, take a look at Mari Smith's Facebook Course app that redirects you to her website with more information about the course.  Click on the app cover photo to be redirected. Optimize your personal profile. Don't neglect your own personal profile when considering how you can drive more traffic to your website. Make sure you're sharing your blog posts to your personal profile and optimize your own About section with links.  Add links to your personal profile About section. #5: AdvertiseAdvertising on Facebook can be a great option to get targeted traffic if you have a budget. And with Facebook's recent announcements about decreased organic reach, advertising is going to be even more critical for marketers. To drive traffic to your website, you can either create an ad from scratch with a link to your website, or boost content that you've already posted. When you boost content, remember to post something that doesn't have a photo that has more than 20% text in it or it won't get approved by Facebook. You can use Facebook's text overlay tool to measure the amount of text.  Boosting a post with a link in it can be a good idea. One issue that I've found with boosting a post is that it doesn't usually result in a lot of link clicks. You typically get more likes and comments on the post, which boosts the engagement of the post itself. However, if you truly want clicks to your website, you're better off using the Ads Manager and choosing that objective.  For a better click-through rate to your website, use the Ads Manager. Remember to use the news feed ads to help you improve your click-through rate even more because the ads in the right column do not get clicked as much. Guide your website traffic to achieve your goals. Finally, make sure you know why you're driving more traffic to your website. If your website isn't giving a call to action once your visitors get there, you're missing the point. Each piece of content on your website should do something to escort your potential customer further along your sales funnel. You might ask for people to comment on your blog post to engage with them, or tell people to sign up for a freebie so you can get them on your email newsletter list or even pick up the phone to give you a call. What do you think? Have you found a technique that works well for driving more traffic to your website? Please share your thoughts and comments below. This entry passed through the Full-Text RSS service — if this is your content and you’re reading it on someone else’s site, please read the FAQ at fivefilters.org/content-only/faq.php#publishers. The post How to Drive More Facebook Traffic to Your Website in 5 Easy Steps appeared first on Twitter Tools Reviews. |
| EasySocial – #Social #Network Dynamite #Twitter, #Facebook, #Youtube and more Posted: 16 Apr 2014 10:59 PM PDT
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| An 8-Step Approach To A Better Twitter Marketing Strategy Posted: 16 Apr 2014 10:08 PM PDT
Twitter is a social site used today by tens of thousands of businesses for micro-blogging. It is the preferred place on the web where big enterprise organizations as well as smaller brands post short updates, to be precise, an update less than 140 character long. For many businesses, Twitter is a hybrid from the cross of an instant messaging service and a chat room. It is in principle an open forum but as a Twitter user, you can restrict the people with whom you connect. For any business, Twitter is an incredible marketing and PR tool. With that said, if you've decided to finally join the Twitter bandwagon to increase the reach and impact of your business, you are going to need some guidance. Out there, on a social site like Twitter with a current estimate of over 500 million registered users, it is easy for businesses to get lost never to be found by potential customers. So what should you do? What should your Twitter marketing strategy look like? To help you get started with marketing on Twitter, below is an 8-step approach to successful micro-blogging. So here we go! Buckle up and let's get started! 1. Choose carefully who to follow on Twitter On Twitter, what you will come across in terms of updates and knowledge is going to directly depend on the people you follow. Your learning curve will therefore depend on those initial choices you'll make picking out the Twitter accounts worth following. In the beginning, the temptation to follow just about anyone is going to be strong and you will have to resist it. Always remember that your incoming stream should stay relevant. 2. Organize the Twitter accounts you follow So you are on Twitter and you've managed to find some influential Twitter accounts worth following. It might be a good idea to actually organize your incoming stream into lists using Twitter tools including Tweetdeck and Hootsuite . This helps you keep tract of those topics that you particularly care about.
3. Don't think twice about blocking irrelevant accounts Like on the social media giant Facebook, Twitter offers its registered users the possibility to block other Twitter accounts. One of the mistakes that many businesses make is that they opt for ignoring the spammy accounts that follow them but on Twitter, you are judged based on your followers. So if you have spammy accounts following you, don't think twice. Block them. 4. Don't make retweeting people a point of pride On Twitter, businesses often make it a point not to retweet other people's updates. This is not the right approach. As a matter of fact, you should be retweeting people you wish to build a rapport with. If you come across something useful or interesting, share the good stuff. What's the harm in that? 5. Always find new people to follow Setting up a Twitter account and following a few people in the first couple of weeks followed by the occasional update and retweet is not the right approach to micro-blogging. Always make it a point to find new and relevant Twitter accounts to follow. One of the best ways to do this is to find the time and research the Twitter streams of the people you follow. The site's Advanced Search function might also be helpful. 6. Streamline the things you share on Twitter To most businesses, social media marketing is a joke but it's not. You see, having a Facebook account with hundreds of fans or a Twitter account with hundreds of followers is not really the goal you want to set for your marketing strategy. What you should be doing is engaging your audience and finding the triggers that will convert potential customers into buyers. So don't share just about anything you find on the web because you can't be bothered to come up with good stuff. Invest in the content you share. Sure sometimes you can curate content from the web if you are blank on what to share with your followers but stay relevant. 7. Use the weapons in your arsenal, for example 'Favorite' Did you know that each time you favorite someone's content or Twitter update they get notified about it? Use this to your advantage. That right there is an incredible tool you have to dangle your name in front of people you respect and wish to connect with. 8. Learn the semantics of the micro-blogging site If you've been on Facebook or Twitter for long enough, you would know that people on a social site tend to speak a language characteristic to that particular social network. Learn the secret language of Twitter. Of course you can refer to the Twitter Glossary but more importantly you want to pay attention to how other people are using the social site. The post An 8-Step Approach To A Better Twitter Marketing Strategy appeared first on GrowYourTwitterNetwork. The post An 8-Step Approach To A Better Twitter Marketing Strategy appeared first on Twitter Tools Reviews. |
| 4 Ways #Marketers Can Use Facebook #Hashtags Posted: 16 Apr 2014 09:32 PM PDT Have you started using Facebook hashtags for your business? Are you wondering how to best use a Facebook hashtag? In this article, I'll reveal four important benefits of using hashtags on Facebook. I'll also explore important considerations when putting together your hashtag strategy. Why Facebook Hashtags?As you've undoubtedly seen, hashtags are now clickable and useable on Facebook. Using a hashtag # (or pound symbol) in front of a word or phrase turns the word into a clickable link. When you click on the link, you'll see a feed of public posts (or posts that are visible to you due to a friend relationship on Facebook) that include that hashtag. Here's how you can use Facebook hashtags: #1: Expand Your ReachAs hashtags gain momentum on Facebook (they've been in use on other platforms such as Twitter, Instagram, Pinterest and Google+), they'll help you expand your reach to people who are looking at posts in your topic. Hashtags have been a great way to help people interested in niche topics find each other and find the conversation.  The #WalkingDead hashtag connects people interested in this show.
By including a hashtag in your post, you can possibly get in front of people who may not have seen your post otherwise. But you'll have to monitor this in yourFacebook Insights. Make sure you watch your Reach and Engagement Numbers to see if your hashtags are making a difference in your posts.  Click the Reach column in your Facebook insights to see which posts are getting the highest reach. #2: Amplify Your BrandBranding your Facebook Page with your own special hashtag can help an idea or new product catch on. By branding all your posts about a new product, you can break this information out into a separate stream of information and give people an easy way to share information about that product or idea. Think carefully about what types of things others would also be interested in sharing. If the posts are too promotional and not valuable, you may have a hard time getting people to share them with their friends.  Home Depot uses #HDHacks to share fun ideas with their audience. #3: Cross Social PlatformsIf you've already been using hashtags in your Twitter, Google+, Instagram, LinkedIn or Pinterest posts, it's now more natural to use hashtags in Facebook. You can save some time by being able to post the same content across several platforms. While I don't recommend doing this for every post in Facebook (some people are annoyed by the hashtags entering into the Facebook realm) it does work to your benefit to occasionally cross platforms with a single post. Plus many people have already been doing this with their own posts from Twitter and now the hashtags are more searchable in Facebook.  The Starbucks #treatreceipt hashtag has been in use on Twitter in the past and is now searchable on Facebook too. #4: Promote Specials and EventsYou can use a special hashtag in your posts to promote something special. For example, this can work really well for a #contest.  Use a specially branded hashtag to help promote a contest across several platforms. Realize that you can't have people enter your contest on Facebook by including your branded hashtag like you can on Pinterest, Instagram or Twitter. Because of Facebook contest promotional rules, you can help people find the content across platforms by including the hashtag in your Facebook posts. If you know some popular hashtags that fit your marketing goals—such as offering a special coupon or deal—then you can include them in your post as well. I don't recommend stuffing your posts with tons of hashtags that aren't relevant because that doesn't look good and may turn off some of your fans, but a few relevant hashtags are OK.  You can also attach a hashtag at the end of your post that’s relevant to people looking for special deals such as #backtoschooldeals. Important Considerations When Using Facebook Hashtags1. Privacy settings are still in effect. If you're using hashtags on posts on your personal profile, they'll still have theprivacy settings set up according to how you control your privacy on your profile. Just because you use a hashtag doesn't make that post suddenly public. If you add a hashtag to a post that you only share with a certain group of your friends, only that group will be able to see that post.  Your privacy settings are still in effect even when you add a hashtag to your post. 2. Hashtags have to be all one word. If you wanted to use #Facebook Marketing as your hashtag, it will need to be posted as #FacebookMarketing or #facebookmarketing (see the next tip). 3. Capitalization doesn't matter. You can choose whatever capitalization you want in the words themselves and the hashtags will show the same results. #FacebookMarketing and #facebookmarketing show the same search results. 4. You can make up whatever hashtags you want. There's no "hashtag registration" or "database of approved hashtags", you can make up whatever hashtags you want to use. Consider your goals. If you want tobrand your own hashtags, you can, but make them short and easy to useand understand. A hashtag that's overly complex or hard to read won't get much traction. If you're abbreviating, make sure it's clear what point you're going for – a hashtag like #IKPMTTTRWD won't mean much to many people. 5. Research your hashtag before you use it. There have been some recent embarrassing cases of brands using a hashtag that's already in use for an entirely different purpose that doesn't align with their company message at all. Take a look at the social sites where hashtags are in usesuch as Pinterest, Twitter, Instagram and Google+ and see if your hashtag is already being used by people. 6. You can easily look for hashtags on Facebook by URL. Easily search for hashtags or bookmark their results by using the URL: www.facebook.com/hashtag/ then just include your keyword on the end. For example https://www.facebook.com/hashtag/FacebookMarketing shows you the results of posts that include #facebookmarketing or #FacebookMarketing (or any alternate capitalizations). Conclusion I strongly recommend you test out hashtags as part of your Facebook marketing strategy and measure your results. Use them sparingly (not in every single post) and don't over-stuff hashtags into your posts. While some people may not be as excited about hashtags on Facebook, they're firmly entrenched in other social sites and aren't going away anytime soon. How about you? Have you been using hashtags in your posts? Are you going to give them a try? Share your thoughts with us in the comments section below! The post 4 Ways #Marketers Can Use Facebook #Hashtags appeared first on Twitter Tools Reviews. |
| How long should a blog post be? Posted: 16 Apr 2014 09:01 PM PDT Neil Patel says that pages with more words generate more leads. Beth Hayden says that short articles can do just as well as long articles socially. MarketingExperiments says that long copy outperforms short copy. Rebecca Appleton says that any content below 200 words is not quality in the eyes of Google. A study published on LinkedIn in 2013 showed no difference between short and long post traffic. With so many different studies and thought-leader insights into word count, just how long should a blog post be? Practically all marketers in-the-know about copy and performance will tell you that the correct word count of a blog post, is a word count that gets the message across. Nothing more, nothing less. But the advice that you should write only the amount of words that gets the message across in a blog post is contradicted by a study conducted by MarketingExperiments, which found that long copy outperformed short copy throughout three tests. So does this mean you should write your blog posts so that they get the point across but intelligently elaborate on needless things just to boost the word count, hope for better search engine rankings, and hope for better domain authority through the higher average word count per page? No. Sometimes, a sentence can be more powerful than 500 words. So, how long should a blog post be? Your blog post should be as long as it needs to be in order to communicate your point. The issue writers face Modern writers love to say the simplest things in as complicated a way as possible. Due to this, many blog posts that would be valuable with a word count of just 400 words can become 500 words, with little or no extra relevant information. In a worst case scenario, a blog post with 500 words might get extended to 1000 words, just to boost its value to the search engines or for some other needless reason. The result of this can be a blog that’s full of wordy, over-written content that’s simply not valuable to the reader. The solution Your blog needs a strategy that is powered by insight. You cannot begin to write blog posts that will connect with your audience without first understanding who they are. What makes your visitor happy? What gets them passionate? How old are they? What is their annual income? No matter how trivial an insight might sound, each can be worked into your content to connect with your visitor. When it comes to writing, don’t use more words when fewer words will do just fine. Don’t allow too many people, other than necessary individuals, to have input into your blog post. Always write in a conversational tone, or one which you would like to be spoken to in. Don’t stuff articles with fluff and work hard to deliver your message in a way that doesn’t focus on word count, but instead keeps your audience captivated and engaged so much that they want to read more. Main photo credit: Barbara.K via photopin cc The post How long should a blog post be? appeared first on Twitter Tools Reviews. This posting includes an audio/video/photo media file: Download Now |
Twitter is a great platform and it truly rocks for person-to-person networking. But what if you want to grow your network or find more people to connect with offline? This is where Twitter events can be very useful.
describes a process to align your brand message with breaking news events so you ride a wave of traditional media coverage.
There is an entire science behind associating content with self-identity of your content consumers. In other words, we consume and share content if it reinforces something about our self-identity. We choose our content like we choose the clothes we wear or the car we drive.
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