TwitterToolsReviews |
- Ladybugs: The Most Popular Parenting Pinterest Pin Picks
- Ladybugs: The Most Popular Parenting Pinterest Pin Picks
- An Analysis of Firefox Social Media Conversations
- 25 Social Media Listening Aids to Increase Your Hearing
- Using Social Media for Emergency Communication
- Terry Richardson’s Latest Sex Scandal Might Be A Hoax
- Latest Social Media Stats for Your Business
- 12 Most Quizzical Questions to Ask Before You Take a Social Media Job
- Choosing the Right Social Media Channels for Your Business
- What You Can Learn From Your Competitor’s Blog
| Ladybugs: The Most Popular Parenting Pinterest Pin Picks Posted: 26 Apr 2014 05:04 PM PDT Spring is in the air, and so are the ladybugs! For my Popular Parenting Pinterest Pin Picks of the week, here are my top pins inspired by ladybugs. Popular Sweet Treat For a fun ladybug-themed sweet treat, try the super cute ladybug strawberries as originally pinned by Craig Leigh Hamza.
Popular Salty Treat Pretzels are a perfect medium for creating adorable treats. For a ladybug-themed treat, try the ladybug pretzels as originally pinned by Stacy Hannay.
Popular Vegetable Treat Fun treats can also be healthy. My top ladybug-themed vegetable idea comes from my own website, The Parenting Patch, in the form of my ladybug vegetable crackers.
Popular Savory Treat Cheese is a delicious savory medium for adorable food creations. My top savory pick of the week is the ladybug cheese from Catch My Party.
Popular Wreath Wreaths are an easy decoration for any occasion. My top ladybug wreath comes from OnElizabethStreet.
Do you have a favorite ladybug pin? Share in the comments below. Read more from Heather Johnson at The Parenting Patch. The post Ladybugs: The Most Popular Parenting Pinterest Pin Picks appeared first on Twitter Tools Reviews. This posting includes an audio/video/photo media file: Download Now |
| Ladybugs: The Most Popular Parenting Pinterest Pin Picks Posted: 26 Apr 2014 05:04 PM PDT Spring is in the air, and so are the ladybugs! For my Popular Parenting Pinterest Pin Picks of the week, here are my top pins inspired by ladybugs. Popular Sweet Treat For a fun ladybug-themed sweet treat, try the super cute ladybug strawberries as originally pinned by Craig Leigh Hamza.
Popular Salty Treat Pretzels are a perfect medium for creating adorable treats. For a ladybug-themed treat, try the ladybug pretzels as originally pinned by Stacy Hannay.
Popular Vegetable Treat Fun treats can also be healthy. My top ladybug-themed vegetable idea comes from my own website, The Parenting Patch, in the form of my ladybug vegetable crackers.
Popular Savory Treat Cheese is a delicious savory medium for adorable food creations. My top savory pick of the week is the ladybug cheese from Catch My Party.
Popular Wreath Wreaths are an easy decoration for any occasion. My top ladybug wreath comes from OnElizabethStreet.
Do you have a favorite ladybug pin? Share in the comments below. Read more from Heather Johnson at The Parenting Patch. The post Ladybugs: The Most Popular Parenting Pinterest Pin Picks appeared first on Twitter Tools Reviews. This posting includes an audio/video/photo media file: Download Now |
| An Analysis of Firefox Social Media Conversations Posted: 26 Apr 2014 04:00 PM PDT Mozilla Topics of Discussion in Response to Brendan Eich ControversyIt has been a turbulent past few weeks for Mozilla as co-founder Brendan Eich's political views sent social media into a whirlwind of opinions. Following Eich's appointment to CEO on March 24th, Twitter spoke up about his potential to lead the company given his views on same-sex marriage.
On April 3rd, Brendan Eich resigned from his position as CEO, claiming the decision was made in the best interest of the company. A quick ten-day tenure as CEO is a testament to the controversial nature of politics in business. And, related to the interests of Crimson Hexagon, it is a testament to the power of online public opinion. Firefox, Mozilla's free, open-sourced browser currently holds 18% of the market share.
Over the past year, Firefox has split positive and negative sentiment on Twitter. Only 6% of conversation represents people saying they refuse to use Firefox for a browser. On pace with Firefox's global reach, 23% of conversation implied use of the browser. Prized for its standards of online safety and security, the browser's popularity makes it vulnerable to boycotts throughout Eich's stay at CEO. The most prominent of these boycotts was initiated by dating site OKCupid on March 31st.
From a baseline of 6% of conversation over the past year, we see that refusal spiked to 32% of the conversation between March 30th – April 5th. The boycott certainly wasted no time gaining support on social media.
When Eich resigned, Mozilla apologized for how Eich's values never aligned with those of the company. Many blamed Mozilla for not supporting their CEO and handling the situation poorly overall. These tweeters perceived the resignation of Eich as surrender.
We see in the Topic Wheel below how "Brendan A Debt of Gratitude" represents a slice of the Firefox conversation during the week of Eich's resignation.
We have a feeling this Tweet by Eich's peer Marc Andreessen coined the phrase.
During the main week of controversy, posts without any intent to change browsers peaked at 18% of total conversation. These users maintained loyalty to Firefox despite Eich's relationship with Mozilla. Much to Mozilla's liking, the Firefox boycott seems to be temporary in most cases.
It is notable how Firefox users are willing to forgive and forget in favor of using the browser. The story of Firefox is another instance of how Twitter can shape societal standards and empower public opinion.
The post An Analysis of Firefox Social Media Conversations appeared first on Twitter Tools Reviews. This posting includes an audio/video/photo media file: Download Now |
| 25 Social Media Listening Aids to Increase Your Hearing Posted: 26 Apr 2014 03:30 PM PDT
The numbers say loud and clear consumers make buying decisions based on what they hear from social networks. Does your business listen? Conversations on the Internet produce massive amounts of unstructured data. To make sense of the noise, social media listening requires a process. The steps are: Define goals, use tools and resources that meet the objective and create a measurement plan to make the listening actionable. Here's how some brands have put social media listening to use. There are very effective social media listening and monitoring tools available so there is no reason not to start now. Here are 25 social media listening aids to increase your hearing.
Some of these social media listening and monitoring tools free and some require subscriptions. Avinash Kaushik has the 10/90 Rule when it comes to budgeting for analytics. The 10/90 Rule says that your budget should be divided as 10% for the analytics tools and software and 90% for the people doing the analysis, The point being people and brain power trump data gathering so software costs every time. This applies to any plan for social media listening. Mike Moran and I teach Audience Social Media and Internet Online Profiling for the University of California where class is now in session. Do you think these social media listening aids can increase your hearing? The post 25 Social Media Listening Aids to Increase Your Hearing appeared first on Twitter Tools Reviews. This posting includes an audio/video/photo media file: Download Now |
| Using Social Media for Emergency Communication Posted: 26 Apr 2014 10:00 AM PDT Sadly, in the world we live in, websites are always under threat of attack from hackers and people with negative intent. A good example of this happened the other day. The company which houses my dedicated server was down for almost 24 hours. They claimed it was due to a firmware update in their main data center. Now whether that's true, or they were hacked and they just can't tell you for security reasons, the result was the same. My site was down as were many of my customers who are on that particular server. Unfortunately with hundreds of thousands of sites affected, it is very hard to get in touch with hosting companies. Live chat went down as they couldn't handle the volume, and forget about phones as you sat on hold for hours.
The problem is that since emergencies don't happen all the time (Thankfully), people don't always know where to turn. For me this is a question of educating my clients. In my next email to my client list, I will be instructing people what to do in the event their website is down and/or email. Unfortunately one of the first thing that happens is people want to go in and change email settings. I always instruct people to first make sure their websites are up and running before mucking around with your email. Typically your email settings don't change very often. So they should leave them alone unless they speak with me. Managing websites is about communication. In this day and age you need to have alternate forms of communication as well. Social media is perfect as most people are on either Facebook or Twitter and both have an excellent up time records. The post Using Social Media for Emergency Communication appeared first on Twitter Tools Reviews. This posting includes an audio/video/photo media file: Download Now |
| Terry Richardson’s Latest Sex Scandal Might Be A Hoax Posted: 26 Apr 2014 09:02 AM PDT
It's possible that celebrity photographer Terry Richardson's latest sex scandal is little more than a hoax. Over the weekend, UK model Emma Appleton tweeted a Facebook message she supposedly received from Richardson asking for sex in exchange for an opportunity to pose for Vogue. Though she later deleted the tweet (and her account), the story took on a life of its own in the media, with various publications bashing Richardson and the modelling industry, and defending Appleton for her bravery in sharing the tweet. However, Page Six (which is a gossip rag, so: grain of salt) reports that Facebook was unable to verify the account that the message came from. The account it came from was already in violation of Facebook's standards of authenticity, as well. If true, this means that the message came from a spam account operated by someone posing as Richardson (this happens more than you think). Additionally, Page Six quotes online forensic expert Theo Yedinsky as saying that the account is likely fake, pointing out that it was apparently set up through "some random Gmail account." Richardson's reps have said that Appleton was told that she was messaged from a fake account, which could explain why she deleted her Twitter page after the fallout. She also later implied that the message she received could have been inauthentic. "If the account is fake, then it needs to be removed. If it is real, then he is a hideous human," Appleton said on Instagram. We can't tell you who, if anyone, is posing as the beleaguered photographer online, but as far as easy targets go, Richardson is pretty much dressed in orange and standing very very still, if you know what I mean. The 48-year-old has been accused numerous times of untoward behavior, up to and including sexual assault. While he has a number of high-profile defenders, some have chosen to distance themselves in recent days. After the story broke this week, Vogue released a statement saying: "The last assignment Terry Richardson had for U.S. Vogue appeared in the July 2010 issue and we have no plans to work with him in the future." Yikes. What do you think of Terry Richardson's latest sex scandal? Is it a hoax? Does it matter? Sound off! [Image: Dave Tada]The post Terry Richardson's Latest Sex Scandal Might Be A Hoax appeared first on Twitter Tools Reviews. This posting includes an audio/video/photo media file: Download Now |
| Latest Social Media Stats for Your Business Posted: 26 Apr 2014 08:30 AM PDT Updated Social Media Stats and SnacksWe took a look at the latest statistics on the top social media outlets. There were a couple of things that were surprising. Some of the information didn't shock us at all. And some of it was just down right delicious. AN OVERVIEWAs a business owner you want more visits to your website. When someone clicks on your social media link and spends some time online looking at your article or video, the social media source they jumped from gets some credibility for the amount of time the visitor stays on your link. When it comes to where people spend their time when they click on a link, YouTube wins by a landslide, but there are also some social media platforms like StumbleUpon, Reddit and Pinterest who are making the race a little uncomfortable for LinkedIn, Facebook and Twitter.
When it comes to having your potential customers consuming your content, which platforms are you going make an effort on? The social media outlets you choose make a difference. Your audience doesn’t hang out everywhere. You can find some of your audience all of the time.You can find all of your audience some of the time.Where are you going to spend your time?In addition, we wanted to know where the brands were spending their time across social media. Although it remains difficult to make a splash on Facebook without paying for advertising, most Brands still continue to have a presence there.
Key Take-Away: It still takes some research before you jump into the social media system. There are many platforms out there that are worthy to be on. Finding out where your audience is first, and then creating your plan is fundamental to making an inbound marketing program work. SO, WHAT WORKS BEST?In terms of getting leads and driving more traffic to your business website email is still the best marketing method. Ecommerce Quarterly reports that conversions rates for email remain at the top of the charts for conversion rates.
In a Zuberance Report, it was found that more recommendations are made through email than any other social media source.
Key Take-Away: If you want your delighted customers to share your business posts, or if you want more conversions in your sales funnel, email is still the way to go for your social media dollar. FACEBOOK IS STILL ON TOP – IN SPITE OF ITSELFThere have been lots of changes at Facebook lately. Since the social media giant went public on May 18, 2012 there has been a steady press downward on business pages in feeds. The pain has been felt by companies trying make a mark on Facebook. With organic appearances in feeds going down to less than 2%, it would seem that Facebook is going to make businesses advertise on Facebook whether they like it or not.
However, some businesses are still experiencing some success. According to a study made by Searchmetrics on Google Ranking Factors, Facebook shares have the greatest influence on Google search rankings in the United States. Key Take-Away: Larger brands, who have a long-established presence on Facebook, can leverage their "likes" and "shares" to gain ranking and more visibility, but a small- to medium-sized business is going to have to resort other means. Facebook, being the publicly-traded company they've become is trying to get you to advertise. It is time to get clever. ARE YOU PLUSSING? OR ARE YOU STILL NONPLUSSED?Google+ still remains a bit of a black sheep in the social media universe. As in real life, the wooly network seems to be misunderstood. More and more brands, though, are getting on board the platform. If anything they hear, it means good things for their search rankings. Not only that, the numbers show it makes good sense to the big guys. Forrester Research also came out with a study earlier this year that says Google+ generates the same amount of engagement per follower as the same posts do on Facebook. Key Take-Away: Google+ may seem a little confusing to gain a foothold on. Give it a try and see what a different type of network it is and how pleased you will be at the increase in your rankings when you start engaging followers there. I HASH, THEREFORE I AMTwitter is still holding strong as the social network for what is trending. In March 2014 the social media bird sort of accidently announced that it may or may not be eliminating the hashtag as a means of relating topics across the platform. Without the tried to true means of connecting subject matter across the platform, businesses remain skeptical about how they might engage potential customers in the aftermath.
Still, the hashtag remains the way to engage on Twitter. Buddy Media reports that tweets with one or two hashtags get 21% higher engagement from Twitter users than tweets with three or more hashtags. 94% of the Top 100 Brands remain on Twitter as well. One other big factor about Twitter is that more users share from Twitter than any other social media platform. The time of day you post on any network has an effect on engagement. According to Buddy Media, when you post during busy hours (8AM-7PM) your Tweets are more likely to get noticed. Our Buddies also say that Tweets with less than 100 characters get maximum exposure on Twitter. Key Take-Away: Begin thinking about ways to connect with users that don't contain a hashtag and don't think that Twitter is going to throw away their "Trend Status King" crown so easily. Tweet during business hours with content less than 120 characters. THERE’S NO BUSINESS FOR B2B BUSINESS LIKE LINKEDINIf you are a B2B Marketer, there is no place better to be on social media than LinkedIn. 47% of B2B businesses are actively using LinkedIn to connect with peer With more than 50% of LinkedIn users actively engaged on the site every week, and 53% of them a part of ten or more groups, Wayne Breitbarth’s Blog surmises what any smart business person would – as a business, a presence there is necessary. HERE'S YER SNACKPinterest, the visual network for foodies everywhere, is THE network to post on if your content is food related according to Citigroup Global Markets.
Pinterest also remains a visually dominated platform like Instagram. The fashion industry and brands with highly absorbing visual content use Pinterest very well. Key Take-Away: Pinterest takes a little more work. If you don't want to put time into graphics and visuals, don't both. If you do it well, however, the results can be remarkable. Let's eat. The Social Media Ecosystem remains a viable way to find your potential customer, as well as make your mark as a brand. Staying on top of the latest statistics and trends is a great way to figure out where to put your inbound marketing dollars. What do you think of Google+? How about Twitter and the threat of no hashtags? Leave a comment or two. Or, you can give us a call. We love social media. And snacks. You can also check out our Social Media Tune-Up here:
Thanks to Factbrowser for all of your interesting facts and statistics. The post Latest Social Media Stats for Your Business appeared first on Twitter Tools Reviews. This posting includes an audio/video/photo media file: Download Now |
| 12 Most Quizzical Questions to Ask Before You Take a Social Media Job Posted: 26 Apr 2014 07:30 AM PDT
This has created incredible opportunity for advancement in community outreach, internal communications, relationship building, sales, growth — you know the buzz… but it also creates an open door to chaos, mismanagement and frustration. Many companies are hiring social media managers with unrealistic expectations, misguided concepts or lack of support. When the internal workings of the company or other management are not prepared for this kind of public activity, or when guidelines are not clearly set, the job of a social media manager can be difficult. On the flip side, many smart companies are hiring social media specialists to truly lead growth and have the supportive environment to truly provide very rewarding and interesting work experiences. It's a revolutionary time in business communications — so how do you know what you are signing on for? Based on various conversations and experiences I have seen, the best way to get the real lowdown on what you might be getting yourself into is through comprehensive questions at the interview level. For the smart social media managers out there, here are the 12 questions to ask before you take a social media job: 1. Evaluate the company's understanding of what social media isDo they think it's about tweeting and making a Facebook page for the purpose of building "Likes" or do they have a deeper understanding? Make sure their needs match your experience, expertise and ideal role. Understand where the idea that they need to get involved in social stems from. I have run into quite a few people who tell me, "I was told I needed a Facebook Page and that's what I want" — however, when you ask them why or what they hope to accomplish with it, they have no idea. Answers to the origins of why they are getting involved help you understand the true amount of work you are going to have to put into the job and if it is going to be right for you. Will you just be stepping in to do your job as requested, or do you have a long path of teaching ahead of you that will add numerous levels to the work you will do? 2. Ask if they have an existing social media policy or if this will be part of your responsibilitiesThis should be the first thing you do in your role if there is not one in place — in order to set expectations and also to help bring the company on board as a whole. 3. Find out who you will be working withIdeally, in a social media communications position you will have access to all the key department heads. If the position you are interested in looks strong, it is worth asking if it is possible to meet with the department heads to understand their expectations prior to accepting the position. This sounds extreme, however — it will give you a very strong idea of what kind of support or challenges you might face. 4. Find out about their "legal" concernsIn the context of running public communications, you may want to inquire how much latitude you will have and what the process is from conception to release. Are you working within a regulated industry or a company that is going to function as one? For example, will you have the freedom to tweet or post blogs within a certain set of guidelines? If a crisis comes up on a social channel, what is the process before you can respond? How much latitude will you have? 5. Find out if you will have any support staff or if you will be doing the job on your ownOftentimes when we work in a field, we understand the type of tools, or support we may need to get the job done. I can't tell you how many people I have spoken to who have a laundry list from here to the moon of things they expect to be accomplished in the role of Social Media Manager — yet they have no core understanding of the time and work involved. The amount of support and the resources you will be given to generate content will be key in determining if the expectations of the role are realistic. Find out about support staff, content creation resources, and budget for external resources (if any). 6. Know the objectiveUnderstand what the objective of the job is. What do they expect to accomplish? 7. Ask how they intend to measure your successEvaluate how they plan to measure you. Depending on the knowledge level of the hiring firm and the level of trust they will place on your expertise, the way they plan to measure you will give you a strong indicator of whether or not you will be successful — and also to what extent they are hiring you as an expert vs. a spoke in the wheel. 8. Give them an example of a social media crisis and find out how they might expect it to be managedYou want to get a sense of what kind of support you might expect, who would be involved in resolving issues, or if you will have a lot of red tape to deal with. In addition, this question will likely produce the opportunity to identify that crisis management guidelines have to be established with clear directives so that if a crisis comes up, you have the support, resources and ability to manage it. Perhaps you may even find out that the management of the crisis will not fall into your hands, another important piece of information to assess if this will work for you. 9. Ask them how many hours per week they expect the job to beThis will give you a better sense of what kind of expectations they have and provides an opportunity for dialogue. These kinds of conversations are best had before you get into a project — set clear expectations. 10. Find out who handles the technical side of thingsIf something goes wrong on the website, with your internet accessibility, or on the servers — who can help you? Social media is a live channel — when something goes wrong, the closest thing to an immediate response is required. Imagine that something serious goes wrong on the blog, you have people tweeting to you complaining and you can't get the support you need. This is a major issue in being able to do your job well. Make sure that you can have access to technical support resources so you have the tools to get things in shape. 11. Ask about working location — onsite or offsite?This could end up being an advantage or something to negotiate. The answer will give you a sense of the company culture. Depending on your preferences, it will give you a good idea about if you will enjoy your working environment. 12. Open a discussion on your strategic approachAnalyzing the environment, the perceived expectations and the potential in a social media role is just as important as getting the job. Maybe you have expertise in a few key areas, and what the company wants to focus on is neither your strength or interest. Or maybe what you're expecting to do is quite elaborate and all they want are "Facebook Likes." You need to find out and find a position where you can thrive and be successful. Don't leave the description as "doing social media" — that is far too broad and undefined. Make sure all parties are aligned. Social media managers are the first to be criticized when something goes wrong and no one is going to ask if it was the company's fault — it is going to be yours. An organization hires you to perform this role and, understandably, in many cases the principals do not understand or specialize in this field. They are counting on you. That's your professional responsibility — if you really are a deep diving and capable social manager, then make all the answers to the above questions your business. This is the only way you will be successful. If the organization does not make your cut as the type of environment that social can thrive in, then walk away! Make sure you step into a position where you will have respect and be valued as a professional who is empowered to truly get the job done. The alternative, at best, is a frustrating and limiting environment which will hinder your success or in the worst scenario — and one that is very possible: it could be career suicide. What factors impact your decision on taking on a social media position? Have you faced challenges with issues like these? Republished with permission courtesy of 12Most The post 12 Most Quizzical Questions to Ask Before You Take a Social Media Job appeared first on Twitter Tools Reviews. This posting includes an audio/video/photo media file: Download Now |
| Choosing the Right Social Media Channels for Your Business Posted: 26 Apr 2014 07:28 AM PDT
It seems like every time you turn around, a new social network or social mobile app is taking the world by storm. This constant evolution of social media is plainly overwhelming, especially to people who aren't immersed in the industry. At Strategexe, we regularly talk with people who struggle to pinpoint which social networks they should focus on the most, because they know they can't and probably shouldn't be everywhere all the time. On the other hand, you never want to miss an opportunity to reach out to customers, engage them, and listen. So, solving the problem of choosing the right social media avenues is crucial. Fortunately, there are a few steps you can take to make this decision easier and, ultimately, have a more effective social media strategy. Understanding Your CustomerThe primary key to any successful marketing endeavor is truly understanding your customer. This isn't to be confused with knowing your customer — referring to observable facts like age, gender, location, and other standard demographics. Genuinely understanding your customer, on the other hand, refers to understanding their deepest motivations.
Before you dive into social media…never mind, scratch that… Before you dive into ANY marketing effort, these are the types of serious questions you need to sit down and dwell upon. How well you understand your customers as human beings — not facts on a piece of paper — will almost definitely make or break you in the long run. One of the simplest, yet most powerful, ways to pinpoint your ideal customer is to create customer profiles, which are essentially "how-to guides to attract the best customers". Customer profiles help you visualize your customers, understand your customers' goals and motivations for purchasing your product, and provide a framework for choosing the best marketing avenues that will help reach your customers.
Knowing and Understanding Social Media UsersSo, now we've touched on the difference between knowing and understanding your customers. We can take this information and match it to the right social media channels. First, let's take a look at social media demographics…The table below gives you a brief introduction into the largest social networks that have mainstream uses for businesses.
You'll also notice the Key Strengths column. While all the social networks have many great features and benefits, you should do your best to align your goals with the key strengths of each network. For example, if you have a very visual product that is primarily aimed at consumers, Pinterest and Instagram will almost certainly be big players for you. If your goal is to improve your search engine rankings, properly setting up Google Authorship and being active on Google+ will benefit you the most. That's the easy part. Now let's take a look at understanding social media users…People on social media don't want more ads. They don't want to be interrupted or broadcasted to. They don't want to see boring updates that add no value to their lives. What people do want are more real stories. They want to be asked for permission before you send a message their way. They want to see updates that bring inspiration, motivation, humor, and education to their lives. If you grasp that, you're off to a better start than most. Now, what specifically appeals to your target customer on social media is a bit of trial and error based on your customer profiles. You need to reflect on the aspects of your customers that make them genuinely human — their aspirations, their deepest interests, their core motivations, and their problems. If you can figure out what those are, generating unique content to fill those areas of your customers' lives will be much easier and, most importantly, very effective. Developing a Cohesive, Cross-Channel StrategyAfter you've chosen the social media channels that best suit your target market, it's time to nail down your cross-channel strategy, because consistenty across all your digital marketing properties is critical to gaining credibility among consumers. This means the obvious things and the not so obvious things need to be aligned across all your social media platforms: Obvious
Not So Obvious
These are all necessities for a strong cross-channel strategy. However, the most important thing you need to keep consistent across every social media channel is your attitude.
Say it with me again: "You're not trying to sell products directly." The notion of directly selling is contradictory to the fundamental building blocks of social networks. Social media is a tool for connecting with other human beings; it's not a sales tool. It was never intended to be and it probably never will be. Let me be clear, that doesn't mean you won't be able to sell thing using social media. What it means is you need to approach social media with an attitude of helping and being useful. Your customers have problems — they have gaps between where they currently are and where they desire to be. It's your responsibility to help them close those gaps by providing helpful content and, of course, by supplying a product or service that helps solve a problem. Don't sell on social media. Be useful. Keep Your Head in the GameNothing approaches perfection the first time around and building a social media presence is no exception. You might choose a social network where your target customer isn't very active or open to engagement. No big deal. Keep an eye on the analytics — that means actually running reports and noting trends, not "eyeballing" the numbers — and keep your head in the game. Don't bow out of social media if your first attempt is a flop. There's definitely a learning curve tied to building a brand presence on social media, attracting the people you want, and keeping their attention long enough to be useful.
Not sure where to start or struggling to get your social media presence off the ground? Join us for a FREE Social Media Marketing 101 Seminar on May 21st.The post Choosing the Right Social Media Channels for Your Business appeared first on Twitter Tools Reviews. This posting includes an audio/video/photo media file: Download Now |
| What You Can Learn From Your Competitor’s Blog Posted: 26 Apr 2014 06:10 AM PDT Your blog is a very important piece of your inbound marketing strategy, as it serves as a gateway to your product or service. The goal of your blog is to turn your readers into leads and then eventually convert those leads into sales and revenue. Can you learn anything from the blogs of your competition? It is always a good idea to read other blogs as it gives you a good indication of what topics your readers are interested in based on social shares and comment interaction. There are other bits of information that you can gather from other blogs, and we will discuss them below. Discover What Kind of Content Your Audience is Engaging WithBy simply reading other blogs you can quickly identify the type of content that is most popular within your industry by looking at the number of social shares and comments each piece receives. Content with a lot of social interaction means that people are talking about it, and is a strong indicator that the particular content works well. If your blog is about "red widgets" and another blog about "red widgets" has a very strong social following and their posts receive a lot of shares and comments then there is a very good chance that the same audience will be interested in your content. Pinpoint what is working and figure out ways to make it better. Uncover Successful Blog Strategies in Your MarketReading other blogs within your industry will give you a very good idea of what kind of strategy works well and what strategies aren't as effective. Some things you will want to look for include the frequency of updates, what blogs are showing up in organic search, and what type of content is well received. Update Frequency: Every industry is different in terms of how often you will need to update your blog with new content. Some will update multiple times daily while some will be on a weekly schedule. See what is currently working for some competitors and evaluate the strategy. Don't be afraid to test and try different update frequencies to see how your audience reacts. Organic Results: Take note of any blogs that are constantly showing up high in the organic search results. This is a good indication that the content is high quality and receiving a lot of social love and other websites are linking to it. These are blogs that you should be reading on a regular basis. Successful Content: Reading other blogs will help you identify the types of content that is working the best. How-to guides, eBooks, case studies, infographics, and videos are all popular types of content, so take the time to identify what kind of content your audience responds well to. Find Link Building Strategies You Might be MissingWith some simple reverse engineering you can find out what websites are linking to a particular blog. This can help identify some golden link building opportunities. Take note of what type of content some of the high authority websites are linking to. Create a list of these websites and then when you produce some high quality content that you believe they might be interested in simply reach out to them. It is important that you create something that is current and something that provides value that hasn't been shared before. This will increase your chances of websites linking to it. Do not send a generic copy/paste email to every website contact you can get your hands on. Be selective and only approach websites that have strong link metrics. A simple email explaining that you just published a piece of content that you believe would be of interest to them (along with a link to the content) is sufficient. Over time this will result in many of the websites regularly visiting your blog and linking to your future content. Reading additional blogs in your industry can provide you with the information above, but it can also help you stay sharp and it will often spark some great ideas for new blog posts. Using the tips above can help you create a better blog for your visitors and achieve what you are after: traffic, leads, sales, and revenue. Continue to try new things and listen to your readers in order to determine what works and what doesn't. The post What You Can Learn From Your Competitor's Blog appeared first on Twitter Tools Reviews. This posting includes an audio/video/photo media file: Download Now |
My biggest problem is that my website and therefore my email are on the same server as many of my clients. So when they try to email me, it's not going to get through. This is a major problem. A company like mine was built on great customer support and people know I always respond. Although some of my clients called or sent text messages, not everyone thought of that and relied on my company email or my support mailbox. So for me, the immediate need was to let people know what was happening and to provide as much information as I had at the moment. I immediately turned to social media and posted updates to my twitter and facebook accounts. Unless their is a major catastrophe, chances are one of those 2 sites is up and running.
s in the marketplace according to
Vine, Instagram, Jelly, Snapchat…
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