TwitterToolsReviews |
- 15 Tips to Get and KEEP More #Twitter Followers
- Affiliate Marketing Program
- What is Intentional Networking?
- Timing Your Tweets
- Visual Social Media: How Images Improve Your Social Media Marketing
- Cautionary Ad May Dissuade Viewers From Texting And Driving
- Content Marketing: How to entertain, educate and inspire your audience
- Unlimited Pinterest Secret Boards: This Week in Social Media
- #HailHydra: ‘Captain America’ Meme Fills The Internet With Spies
- 10 Tips to Be Successful on LinkedIn
| 15 Tips to Get and KEEP More #Twitter Followers Posted: 07 Apr 2014 09:29 PM PDT When it comes to Twitter, I don't think I have met anyone who does not want to get more quality followers. There are some who claim that quality matters over quantity, but honestly – that's just not true. (And the people who make that claim tend to have a smaller number of followers…just sayin'!) It's not that quality doesn't matter. Far from it! It's that quality and quantity aren't mutually exclusive. Now – the folks who argue against quantity at all costs do have some valid points. Let me bring a few of them up. If you are just adding people without a reason, that isn't going to help. In other words, if they aren't your ideal prospect, why have them as a follower? Similarly, if you are buying followers, that is putting you at a huge disadvantage! For starters – that's against the Twitter terms of service, and the same holds true, if they are not your ideal target market, they aren't going to care what you share on Twitter. But honestly – adding lots of Twitter followers who aren't interested in your product or service is just wasting your time and theirs. If you are new to Twitter, you might even end up skewing your ratio of following to followers in such a way that you are limited from following the people who might be most interested in your products or services. How to Get – And Keep – More Valuable Twitter Followers1. Complete your bio Except – there's still a LOT of people on Twitter with incomplete bios! Not only does it make it harder for people looking for your product or service to find you, but it just plain looks bad because it looks like you do not care! Complete your profile with keywords related to your niche and you will quickly notice an uptick in your follower count simply because people can find you. 2. Include a professional profile picture Ideally you should use a professional quality photo, and make it the same one you use on all of your profiles. Make it easy for people to know it's you online. 3. Use your real name as your username if it is available 4. Create a Twitter landing page on your website and link to it from your bio 5. Make it easy for people to follow and tweet you 6. Create content people want to share 7. Make your Tweets stand out – be funny, poignant, or otherwise unique 8. Keep your Tweets short to make them retweetable 9. Do not overuse hashtags or @usernames 10. Use good manners – respond to @mentions 11. Do not use too many abbreviations or make it too hard to understand 12. Share others' content 13. Make your content easy to share 14. When you share others' links – include a brief comment why 15. Do not over promote yourself – use the 80-20 (or 90-10) rule Whew! There's a lot of great info here, and I am sure you will find several tips to help you gain and keep more quality Twitter followers who are interested in what you have to offer. What is your favorite way to build your following of quality people on Twitter? Leave a comment below! The post 15 Tips to Get and KEEP More #Twitter Followers appeared first on Twitter Tools Reviews. |
| Posted: 07 Apr 2014 08:57 PM PDT You spent all that time and effort creating the perfect ecommerce website. You used the bestimages and descriptions. You spend money on ecommerce SEO, not to mention pay per clickadvertising. Would it not be nice if someone would communicate your value proposition to prospects and help you sell? Do such angels really exist? Yes, they do and they are called affiliates. As expected, affiliate marketing is not a bed of roses. But if you understand it well, and design a good affiliate marketing program, you could end up skyrocketing your sales. This article is a beginner’s article for understanding the multiple dimensions of an affiliate marketing program for ecommerce websites. What Is an Affiliate Marketing Program? First Principle: Help Affiliates Earn More Help the Customers of the Affiliates
Give Credit Where Credit Is Due Help Your Affiliates Sell Provide Your Affiliates With Analytics
Help Affiliates Access Their Money Reward Affiliates for Getting More Affiliates to Sign Up Train the Affiliates Communicate Regularly — Communicate Effectively Final Words The post Affiliate Marketing Program appeared first on Twitter Tools Reviews. |
| What is Intentional Networking? Posted: 07 Apr 2014 08:22 PM PDT
During the Oktopost webinar, Asher often referred to the "transfer of trust." What exactly does this mean? According to Reid Hoffman, Co-Founder of LinkedIn, "Your network is the people who want to help you – and who you want to help." This is what networking is all about: people helping one another. In today's hyper-social online world, transfer of trust has gone so far as to transform our economy, given that people can now transfer trust virtually and systematically, without need for proximity. In other words, think of LinkedIn as a platform designed to build trust between you and the professional community at large – thus maximizing your networking opportunities. Our network is one of our greatest under-utilized assets. It might not be a tangible, physical asset, but nonetheless it's still an asset – and LinkedIn is available to help you make the most of it. Your network has a lot of opportunities that you're not even aware of, and using LinkedIn strategically can help increase your credibility and trust in the eyes of peers, customers and your entire network, – and do more with your business in the long run. Think of LinkedIn as the world's largest tradeshow, which is open 365 days a year; it enables you to advance your career by networking with the specific people who are most relevant to what you're offering. Despite its impressive growth over the past decade, most people still under use LinkedIn. Often, they are afraid to be caught in the cliché of becoming a "networker" who simply amasses tons of random contacts from around the world. Rather than adding anyone who sends you an invite, carefully consider the difference between regular networking and intentional networking. Asher defines the latter as "Leveraging existing relationships to develop new ones by transferring trust and credibility to relevant people who can help you accomplish something valuable." In this sense, LinkedIn is a platform for trust-building, and can provide you with access not just to any contacts – but to the ones with whom you can build a relationship that matters, and can impacts your professional life. How do you use LinkedIn to achieve this? Firstly, be patient. Understand that proper networking takes time. People are often eager to quickly land a new client, or be hired by a new employer – but they have to realize that trust (just like Rome), isn't built in a day. Instead of asking what these prospects can do for you, first determine how you can help them. This is how you demonstrate your value, skills and expertise to the professional community. Remember that your LinkedIn network comprises three levels: 1st degree – people you're directly connected to, 2nddegree – people who are connected to your 1st degree connections -3nd degree people who are connected to your 2nd degree connections. If you are looking for a specific contact that is not in your network (meaning outside of the three levels) you will not be able to contact them. Intentional networking should be on your radar at all times, and the larger your network is, the more people you can potentially help, and vice versa. If a LinkedIn contact is not in your network, they are outside of your digital-professional world. LinkedIn is purposely set up this way, given that the whole network is based around the transfer of trust principle. International Networking on LinkedIn: 3 Thoughts to Keep in Mind Just to reinforce the networking potential of LinkedIn, in 2013, Bloomberg reported that 2 new users join the platform every second. Three things to consider when intentionally networking: 1. Have a Clear Objective in MindFirst determine what it is that you're actually going after. Are you looking for a customer, partner, investor, or a new job? Don't try to send invites to random people, only seek out those with whom you can build a mutually beneficial relationship. 2. Look for the Right, Specific PersonBeyond having an objective mind regarding the type of contact – realize that you're not just looking for "a customer," but rather – the best kind of customer. During the webinar, Asher remarked that given the millions of people on LinkedIn, there's no reason to settle for a small client when you can go for a more major one. Don't try to connect to a prospect that is already using a competitor's service or product. Use the advanced search and Discussion Groups to seek out the ones that have a specific need for what you're offering. 3. Leverage Your Network for IntroductionsLinkedIn offers an "introduction feature" which offers members the opportunity to contact members who are in their 2nd or 3rd degree networks. If a member is within your extended network, you can contact them through the connections you have in common. Just find the member's profile, and click on "Get introduced through a connection" on the right hand-side. The post What is Intentional Networking? appeared first on Twitter Tools Reviews. This posting includes an audio/video/photo media file: Download Now |
| Posted: 07 Apr 2014 07:48 PM PDT
By: @Garin Kilpatrick Leveraging timing on Twitter is a great way to increase your reach and get more traffic from Twitter to your website. By strategically timing your tweets you will be able to get more retweets and more Twitter followers. To schedule your tweets I recommend using Hootsuite (free for up to 5 social media accounts) for complete control over when your content goes out. Another Twitter tool called buffer is a great way to space your tweets out automatically, without having to specify a specific time every time you tweet. Buffer co-founder Leo recently published the findings of some very interesting data they derived from their users:
The Twitter management and analysis tool SocialBro can examine the activity of your 5,000 top followers to determine the best time for you to tweet. To access this feature click the "Best time to tweet" button from your dashboard.
Below is an example of the type of heat map report SocialBro can generate. A neat feature of this report is that it can be exported as a .PDF as well. The only downside to this report is that it can take several minutes to create, but this might just be due to the fact that it had to analyze over 400,000 followers for my account. Once your report is ready you will get an email notification which will bring you to the following heat map:
The SocialBro report also has four other graphs visualizing the best times for you to tweet in different ways. More Strategies for Timing Your TweetsFor those who have networks larger than 5,000 followers it is also helpful to consider some more general Twitter timing trends as well. Social Media scientist Dan Zarrella analyzed a large sample of accounts and drew some conclusions about timing and Twitter. Kiss Metrics visualized data from his study about twitter timing into the infographic below:
Another important thing to take into consideration is the time zone of your followers. If you are in North America and following mostly other North Americans you should consider the density of people in different time zones when timing your tweets.
Clearly the Eastern Time zone has the most people living in it so lining up a few tweets near the 5PM EST peak time is a good call. Twitter is based in San Francisco and many people use Twitter in the PST so if you are in the EST like I am right now it's a good idea to line up some tweets until 8PM EST so that you hit the 5PM peak time for those living in the Pacific time zone. Sysomos analyzed 20 million tweets and published some interesting Twitter stats, including the graph below showing that tweeting activity is busier during the week than it is on weekends:
The data visualization company lemon.ly came recently designed an infographic with some cool twitter timing stats that might give you some more insight into the art and science of Twitter timing.
The main takeaway from this post is that you can have more influence and achieve more clicks if you space your tweets out so that more people see them and less people unfollow you. Flooding your followers with a bunch of tweets at once will piss some people off, but tweeting is a good thing so don't feel like you absolutely must schedule every single tweet you send. Twitter is based on the question what are you doing? after all, so send live tweets and make your tweets feel real. Want more cool content like this? Sign up for my free Twitter eCourse and get a Twitter PDF when you do! 
The post Timing Your Tweets appeared first on GrowYourTwitterNetwork. The post Timing Your Tweets appeared first on Twitter Tools Reviews. |
| Visual Social Media: How Images Improve Your Social Media Marketing Posted: 07 Apr 2014 07:17 PM PDT By Michael Stelzner
Are you wondering how you can use images to take your marketing to a whole new level? To learn about visual social media, I interview Donna Moritz for this episode of the Social Media Marketing podcast. More About This Show
The Social Media Marketing podcast is a show from Social Media Examiner. It's designed to help busy marketers and business owners discover what works with social media marketing. The show format is on-demand talk radio (also known as podcasting). In this episode, I interview Donna Moritz, who is a social media and visual marketing expert. She's also the founder of Socially Sorted, a blog designed to help small businesses achieve more with visual social media. Donna shares the importance of visuals in your social media marketing. You'll discover the types of images that work best and the tools you can use to create them. Share your feedback, read the show notes and get the links mentioned in this episode below! Listen NowPodcast: Play in new window | Download | Embed You can also subscribe via iTunes, RSS, Stitcher or Blackberry. Here are some of the things you'll discover in this show: Visual Social MediaWhat is visual social media marketing? Donna sees it as the use of some kind of imagery to communicate visually. You can use images or video to tell a story or share a message. This has been done in marketing for years. As humans, it's in our nature to communicate visually. Images process quickly and people are drawn to them. Listen to the show to find out why visual marketing has merged with social media. Why do visuals matter so much? Donna explains how most people started out with a blog, where they would write in long form and build a community around it. Then along came Facebook, where posts became shorter and then Twitter burst onto the scene with a 140-character limit. People have moved from blogs to microblogs and now to multimedia microblogs. The only direction to go is to communicate with pictures. With Instagram and Pinterest, you can communicate purely with images. Sometimes words aren't even necessary.  People have always communicated visually—from as far back as painting pictures on walls in caves. Image source: iStockPhoto Images have become even more popular with the ability to take photos and video with the camera on a smartphone. Detavio Samuels, who owns the marketing business Global Hue, said, "The only thing shorter than a tweet or a post is a picture." Listen to the show to find out why all platforms are becoming image-centric. Image options for marketers Donna explains how you can use images in different ways in your marketing. You can make a short, snappy video; use images and graphics; slides or a SlideShare presentation; infographics and text-based images. You'll find out which one from the list below Donna discovered gets the most shares and responses.
Jay Baer talks about being inherently useful in his book Youtility. If you want your image to be shared a lot, then you have to make sure it's helpful to your target audience.  For highly shareable content, make sure it's valuable to your target audience. You have to remember that as humans, we connect emotionally to images more than video, audio or text. People make decisions and take action quicker when prompted by images, rather than by reading a lot of text. You'll find out how you can use how-to images for your business and why it's easier than you think. Another great option is to tease people with a graphic. You don't have to provide the whole procedure; instead add a call to action to get people to click through to your blog, Facebook page or Pinterest page. On Facebook, you want to build engagement, so the image should be one that people will share, rather than click through to your blog. If you are clever, you can get some really great results.  This image was designed so the Social Media Examiner community would react to it. People went crazy for it. Listen to the show to learn why people feel compelled to click on an image, like it, share it, repost it or save it. The elements of good visuals and what makes them sharable Donna says that with any piece of content, you have to think about what you want it to do and where you want people to go. A great place to start is with content that helps and inspires people. For a more shareable factor, you can make it timely content to coincide with breaking news, a celebration or an event. Donna talks about when she worked with the team at Know Your Midwife, a private midwifery practice in Australia. They have about 1700 followers on Facebook. They started to post images consistently that were shareable and relevant to their community. A lot of the images included quotes about natural birth and empowered birthing.  Know Your Midwife post consistently on Facebook. You'll hear about the people who started to share these images, and why it isn't just people in their community who look to them for content to share. When it was International Midwives' Day, Donna quickly made up an image with a quote using PicMonkey. They had 1400 shares by the end of the day.  The image was more shareable in this case because sometimes people like to share images that look like their own on Facebook. You'll hear the business benefits of using these types of images, and why it's becoming increasingly important with the new Facebook news feed ranking algorithm. Donna believes that Facebook is like Pinterest, in that 80% of content is shared content and 20% is original content. When you merge the power of imagery with original content, then it gets shared a lot. If you can create some of your own original content, you've got more chance of it being shared, versus having to share everybody else's. It's very powerful. Another great example is a business owned by Caz and Craig Makepeace called yTravel Blog. It's one of the biggest travel blogs in the world. They have 4.35 million followers on Pinterest. They have seen a 3- to 5-fold increase in traffic from Facebook to their blog, just from posting images with the overlay of a tip or a quote.  They saw an increase in traffic from Facebook to their blog, when they posted this type of image. Templates were designed, so that text can be easily added.  This template was designed so that the owners can overlay the text themselves. Listen to the show to find out why scheduling your images is so important, and the tools you can use to accomplish it. How to get started and the tools to use Donna says that although she isn't a graphic designer, she does do a lot of the images herself. One of the first tools she discovered is PicMonkey. It's an image-editing tool that doubles as an image-creation tool. Donna says that it's very intuitive and there are a lot of templates to choose from.  PicMonkey is really easy to use. The other tool that Donna loves is Canva. You can now get your account and username very quickly. They are unique in that they have made graphic design very accessible to everyone. They also have a stock library of one million photos that you can access and some amazing social media templates. Donna says that some of the updates that are due out from Canva will blow people's minds. You'll hear how you can use screenshots with tools such as Snagit and Jing. If you have a lot of images that explain information, then the best type of image to use is an infographic. It's a great way to help someone understand your message, story or concept. Donna and her team have done a lot of infographics for her business and for clients. You'll hear different ways you can use infographics in your business, and the sizes that work best for Facebook, Pinterest and blogs.  In this article, Donna goes through the different elements of an infographic. Donna recommends that you don't just put your infographic on Pinterest. If you have something more to say about it, then embed it in one of your blog posts. It's a fantastic way to get extra mileage out of it. Listen to the show to discover the other tools that Donna uses to create infographics. Discovery of the WeekI was recently in Las Vegas with Joel Comm, where he introduced me to a really cool app called Hang With. It's an app for your iPhone or Android that allows you to do live streaming with the push of a button directly to your Facebook page or directly to other people who have the app. It's a live broadcast and when the broadcast has finished, the video is then available on YouTube. Joel decided to do a quick 2-minute video of us at a buffet in the hotel. Everything was done seamlessly for him.
I think it's a really cool app, although I haven't used it myself yet. Maybe it's the direction we are heading with photography and video—the idea of a live component. Be sure to check it out. Call in and leave your social media–related questions for us and we may include them in a future show. Listen to the show to learn more and let us know how this works for you. Other Show MentionsThis week's podcast is sponsored by Social Media Marketing World.
The conference features more than 80 sessions in four major tracks: social tactics, social strategy, community management and content marketing. These sessions are taught my leading experts in the world of social media marketing and content creation. A small sampling of some of the speakers includes Ekaterina Walter (visual marketing), Ted Rubin (social relationship-building), Larry Benet (networking), Martin Shervington (Google+) and Lou Mongello (podcasting). We are so excited about this conference! Make sure you check out our hashtag #smmw14. The conference is heading toward a sellout. Be sure to check it out. Key takeaways mentioned in this episode:Ways to subscribe to the Social Media Marketing podcast: What do you think? What are your thoughts on visual social media? Please leave your comments below. Image from iStockPhoto.This entry passed through the Full-Text RSS service — if this is your content and you’re reading it on someone else’s site, please read the FAQ at fivefilters.org/content-only/faq.php#publishers. The post Visual Social Media: How Images Improve Your Social Media Marketing appeared first on Twitter Tools Reviews. |
| Cautionary Ad May Dissuade Viewers From Texting And Driving Posted: 07 Apr 2014 07:07 PM PDT Using a short, to-the-point cautionary ad, the National Highway Traffic Safety Administration (NHTSA) is hoping to dissuade more viewers from texting and driving. The NHTSA, using Distraction.gov as the official US Government website for distracted driving info, is heading a texting and driving campaign, as part of the National Distracted Driving Awareness Month. The ad, as part of this campaign, illustrates just how dangerous it is to carelessly text while operating a motor vehicle – as seen in the 30-second clip. It demonstrates, in slow motion, what can happen when a driver is momentarily distracted by their phone. Across America, approximately 660,000 drivers are using cell phones or manipulating electronic devices while driving. This distraction while driving can interfere with visual, cognitive, and manual actions, increasing the likelihood of an accident. Unfortunately, this is especially common among younger drivers. Per the website, 71 percent of teens have admitted to composing/sending messages while driving; 78 percent stating they've read messages under the same conditions. Drivers in their 20's make up an estimated 27 percent of the distracted drivers in fatal crashes. On average, distractions caused from texting and driving results in nearly 3,000 fatalities and roughly 400,000 vehicular-related injuries each year in the United States. The number of people killed in distraction-affected crashes only decreased slightly from 3,360 in 2011 to 3,328 in 2012. And an estimated 421,000 people were injured in motor vehicle crashes involving a distracted driver. This was a nine percent increase from the estimated 387,000 people injured in 2011. Those who actively engage in subtasks with their phones are three times more likely to be involved in an accident. This ad is not the NHTSA's only initiative in place to deter individuals from texting and driving. Alongside the graphic 30-second PSA on texting and driving, using the hashtag #justdrive, safety regulators are sponsoring the U Drive, U Text, U Pay initiative. Many drivers are already familiar with "Click It or Ticket" (seatbelt safety) and "Drive Sober or Get Pulled Over" (drunk driving) as the mantras for national safe-driving programs. The newest, "U Drive, U Text, U Pay," focuses on texting and driving. Transportation Secretary Anthony Foxx is launching a national television and radio campaign to emphasize that there will be a price paid by those caught sending or receiving text messages while driving, explains the Washington Post. The $8.5 million national advertising campaign will begin Monday in advance of the planned U Drive, U Text, U Pay crackdown running from April 10 to 15. Those who are caught texting and driving during this period, expect to receive a ticket. The post Cautionary Ad May Dissuade Viewers From Texting And Driving appeared first on Twitter Tools Reviews. This posting includes an audio/video/photo media file: Download Now |
| Content Marketing: How to entertain, educate and inspire your audience Posted: 07 Apr 2014 06:41 PM PDT
Content marketing is any marketing format that involves the creation and sharing of media and publishing content in order to communicate with a target market. In 2014, a good social media and content marketing strategy is essential for businesses, brands, companies and even non-profit organisations, big or small to compete. Successful content marketing relies on providing consistent, high-quality content that entertains, educates and inspires your audience. If you need some help to start with content creation, see 35 Free Templates to Make Content Creation Faster & Easier by Hubspot. Regardless of what type of marketing tactics you use, content marketing should be part of your process, not something separate. Also, have some fun while creating content to communicate with your fans/followers or customers. This is the way you start conversations and build relationships, that is exciting! Quality content is part of all forms of marketing:
The ultimate goal of content marketing is to create a sense of trust and comfort that will lead to someone making an initial purchase, making an additional purchase or referring you to someone who's ready to make a purchase. Here are some goals for your content marketing strategy:
If you need some help on getting a content strategy started, this step by step downloadable guide by Quicksprout will get you going – The advanced guide to Content Marketing. Now that you have your goals and strategy ready, let's take a look at how you can entertain, educate and inspire your audience: Content: Entertain
Share photos or videos about your company, staff and customers – People like to connect with your business and want to see what you have accomplished and the faces behind the company name. Content: Educate
Content: Inspire
This list is neither exhaustive nor is it exclusive. A speech can do more than inspire, it can also educate or entertain. A Slideshare can do more than educate – it can entertain or inspire. The delivery style and the intent will dictate the outcome of your efforts and hopefully also achieve all your goals. But this isn’t something you should just jump into. Like any marketing strategy – content marketing requires forethought and planning, because producing a blog podcast or even putting on a contest requires a significant amount of time and effort. You don't want to exert that level of effort and not maximize your gain. The effort and planning are well worth it. Content marketing allows a business to connect with a potential customer long before they're ready to buy. It gives them a sense of your product, service, culture and expertise. Good content marketing tools communicate not only your expertise but it also gives them a very good sense of your brand's personality. I would like to share these great Slideshare's below for your content marketing inspiration: Also check out Five Content Strategies To Engage Your Social Media Audience by James Todman for more helpful tips and grab your free series of 7 content marketing eBooks from Copyblogger. Thanks for reading my post today. I would like to hear your feedback on what content works best for your business? How do you feel about content marketing in 2014 – Do you think it is overrated? The post Content Marketing: How to entertain, educate and inspire your audience appeared first on Muddywall. The post Content Marketing: How to entertain, educate and inspire your audience appeared first on Twitter Tools Reviews. This posting includes an audio/video/photo media file: Download Now |
| Unlimited Pinterest Secret Boards: This Week in Social Media Posted: 07 Apr 2014 06:02 PM PDT By Cindy King
What's New This Week?Pinterest Announces Unlimited Secret Boards: "With unlimited secret boards, there's no limit to the number of ways for you to plan, contemplate, practice and explore all of the things you want to do."  "You can always invite friends to your secret boards so you can hatch plots together in private." LinkedIn Introduces All-New People You May Know Page: "The new People You May Know simplifies the experience of growing your network. It does that by bringing all of your pending invitations and suggestions to connect together in one place."  "The sleek new design features beautiful cards with larger photos for an easier-to-read, streamlined experience." Disqus Adds Featured Comments: This new addition allows moderators "to feature a comment, placing it proudly at the top of the Comments section."  "You can feature any comment within the discussion. When you feature a comment, it will be displayed prominently at the top of the thread." Getty Images Introduces Embed Tool: This "new Embed feature makes it easy, legal and free for anybody to share (Getty) images on websites, blogs and social media platforms."  You can easily share Getty images on blogs and social media. Evernote Adds Handwriting for Android: You can "easily move from writing to typing to taking photos and back all within a single note."
Facebook Releases Updates to Paper App: You can now "share articles via Facebook Messages, text message or email."  "Experience other improvements that make Paper even more reliable and—hopefully—that much more fun to use!" Google Redesigns Hangouts App: This new version is "fully optimized for the iPad, including picture-in-picture video calling." And you can "record and send video messages up to 10 seconds long."  You can use "animated stickers that help you share exactly how you're feeling." Facebook Messenger Arrives for Windows Phone: "You can now download Facebook Messenger from the Windows Phone Store."  "With Facebook Messenger, you will be able to see who's online for a private or group chat, send a private message and bring messages to life with pictures and stickers." Here are a few social media tools worth checking out: Sharalike: "With an easy-to-use, highly personalized approach to image management, Sharalike users can store, edit, enjoy and share gorgeous slideshows with just a few clicks."  "A single application for all image/video saving and sharing (instead of the multiple applications you currently need to use!)." StoryBox: "StoryBox aggregates all forms of earned media—tweets; YouTube videos; posts; Instagram photos and videos; and content created directly through VideoGenie technology—on your site, which is then optimized based on (StoryBox's) proprietary engagement algorithm."  "Easily collect new videos and photos from your community as part of your site experience." Swiftype: "The easiest way to add great search to your website or mobile application."  "Powerful features in one simple package." Here's a cool social media marketing ebook: Other MentionsIntroducing Social Media Marketing World: 60+ pros help you master social media marketing! Join Chris Brogan (co-author of The Impact Equation), Mari Smith (co-author of Facebook Marketing: An Hour a Day), Michael Hyatt (author of Platform), Jay Baer (author of Youtility), John Jantsch (author of Duct Tape Marketing), Amy Porterfield (co-author of Facebook Marketing All-in-One for Dummies), Mark Schaefer (author of Tao of Twitter), Michael Stelzner (author of Launch) and experts from more than a dozen brands as they reveal proven social media marketing tactics at Social Media Marketing World 2014—Social Media Examiner's mega-conference in beautiful San Diego, California. Check out this overview of the conference or click here for more details. What do you think? Please share your comments below. This entry passed through the Full-Text RSS service — if this is your content and you’re reading it on someone else’s site, please read the FAQ at fivefilters.org/content-only/faq.php#publishers. The post Unlimited Pinterest Secret Boards: This Week in Social Media appeared first on Twitter Tools Reviews. |
| #HailHydra: ‘Captain America’ Meme Fills The Internet With Spies Posted: 07 Apr 2014 05:48 PM PDT
It was a pretty good weekend for Captain America: The Winter Soldier. Not only did the new super her movie score the biggest opening ever for an April movie, it also spawned a hilarious new meme. I think we all know which accomplishment Marvel is more proud of… Yes, the #HailHydra meme. Now, we don't want to give too much of the movie away but just to be safe, anyone who is allergic to spoilers should get off this page immediately. OK, are they gone? Let's get to the #HailHydra meme.
One of the most memorable scenes from the movie involves a dirty S.H.I.E.L.D. agent and the evil Hydra agency. Yes, S.H.I.E.L.D. has been compromised and thanks to Garry Shandling's creepy delivery of the line "Hail Hydra" we now have a new Captain America meme. The meme is pretty simple. You take two people (cartoons seem to work nicely) whispering a secret and add the hashtag #HailHydra. Here are some of the best examples so far.
Captain America brought in $96.2 million during its opening weekend and has been well-received by critics and fans. Here's the trailer for The Winter Soldier. The post #HailHydra: 'Captain America' Meme Fills The Internet With Spies appeared first on Twitter Tools Reviews. This posting includes an audio/video/photo media file: Download Now |
| 10 Tips to Be Successful on LinkedIn Posted: 07 Apr 2014 05:26 PM PDT
LinkedIn launched on May 5, 2003 (on my mother's birthday) and currently has 277 million members — with two new people creating accounts every second. Here are updated LinkedIn statistics to impress your boss or your mom. I joined LinkedIn in February 2007 and I've actively used it over the years both as a consumer and a teacher. I'd like to think this makes me somewhat of an expert on how to use the professional networking site. Whether you are on LinkedIn as a job seeker, a job recruiter, or to further your professional development, I want to share advice how you can be successful. 1. Keep your profile updated. This is most important — as 40% of LinkedIn users visit the site every day. If I search for your name on Google, Bing, or some other search engine, your profile link will appear in the top 5 results. If you share a common name like John Smith, you're in the top 20 results. Don't be outdated or inactive. There is a correlation between the frequency of your updates and the frequency of search engines indexing it. If you never update your profile, your search rank will decrease. 2. Fill your profile with keywords and colorful language. Your resume does not belong here. You can echo the titles but you want to expand on your bullet points, perhaps writing complete sentences or longer paragraphs. Tell your story — why you joined the company, what you did, why you left. Your headline (the bold-formatted words underneath your name that follows you around the site) should be a description of who you are and not a mirror of your job title. There is a difference between John Smith the Veterinarian Technician and John Smith the Animal Care Specialist. Be the latter. My current headline is Digital PR Strategist + Speaker. 3. Write a summary that supports your experience and education. This is where your so-called cover letter goes. Write for the world to see. You are limited to 2,000 words; but most summaries I see are under 200 words. The site enables you to type any character such as wingdings. My summary starts with a brief snapshot of why I'm on LinkedIn (looking for a specific job opportunity), followed by highlights from my past, and ending with my contact information. I tell my story through the use of dashes, ellipses, and checkmarks. 4. Write in first person, not third. Unless you introduce yourself in third person at job interviews, cocktail hours, and networking mixers, write your summary and experience sections with first person pronouns. There are good examples of profiles in third person but I prefer reading about someone in her own words as if she's describing herself to me on the phone. 5. Upload a current headshot as your photograph. Ensure your photo is from the past year or two. Don't display old photos to represent you on LinkedIn. Again, think of that cocktail party and show me the real you. 6. Participate in groups. There are 2 million LinkedIn groups that you can join to connect with like-minded professionals in your industry. You are limited to being a member of 50 groups. You can't join more without leaving others. Though, the average person belongs to 7 groups. There is a correlation between how much you participate and how much you get back. For instance, I've received job offers as the direct result of answering questions on groups about social media and PR. 7. Be smart about connection requests. You shouldn't connect to strangers. One benchmark to use is whether or not you can recommend the person. If you can write a recommendation off the cuff, say yes to the connection; else, ignore that person for someone who you can recommend. I used to accept connection requests from people who commented on my blog and from people I randomly met at conferences. But because neither of us kept in touch, I gradually forgot their relevance and could no longer recommend them. Moreover, they couldn't recommend me when I asked for help connecting to others. This led me to unfriend over 2,000 people over the past year. I'm connected to 370 people today. Here's a blog post I wrote about that bulk unfollowing. Say yes to former high school classmates because chances are they are memorable enough in your head to remember them. Say yes to work colleagues. Maybe you know your neighbors, too. You never know who is connected to someone you need to know — and therein lies the point of LinkedIn. 8. Recommend your connections. Whether your friend is a college classmate, colleague, coworker, etc., there should be a reason you two are connected. I don't refer to endorsements — those bobbleheads of people who think you're a skilled expert. Recommendations are mini testimonials that others can read why you like and respect your connection. 9. Ask your connections to recommend you. Some job employers will automatically refuse candidates with less than so many recommendations. Fact is, if you don't ask you'll never know. Keep in mind that some people will reciprocate a recommendation to you if you are proactive and write them one first. 10. Be a person, not a robot. "I'd like to add you to my professional network on LinkedIn" is the default message I see if you send me a connection request without customizing the message. That line is meaningless unless I know you well. Nine times out of ten, I'm replying to the person asking who she is or why she sent me a request. It's worse when she doesn't have an uploaded photo — because I'm a visual person and photos help me remember people I met. Change the default message and personalize it. Tell me why you want to add me to your network. These are my tips. What are yours? Add a comment below and share with me and other readers. Here is a link to my LinkedIn profile if you know an organization needing someone with my digital PR and community relations skills. Thanks. The post 10 Tips to Be Successful on LinkedIn appeared first on Twitter Tools Reviews. This posting includes an audio/video/photo media file: Download Now |
When it comes down to it, professional networking revolves around three things: credibility, the transfer of trust,and the ambition to get ahead in your career. In a 
Based on my own experience I have noticed that I get many more retweets during the week, and it seems to me that many people take a break from their regular tweeting routines on the weekends.
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