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- Following Devastating Arkansas Tornados, #PrayForArkansas Trends on Twitter
- Meet Jessica: The Tame & Soon-To-Be-Virally-Famous Hippo
- Ariana Grande Song Results In #BuyProblemOniTunes (Which Isn’t As Bad As It Sounds)
- 5 Ways Brands Get Noticed On Social Media
- The future of digital marketing will be built on fun
| Following Devastating Arkansas Tornados, #PrayForArkansas Trends on Twitter Posted: 28 Apr 2014 06:20 AM PDT Twitter is praying for the lost and injured in Arkansas with the hashtag #PrayForArkansas trending this morning. The hashtag follows a range of devastating tornados tearing through Arkansas April 27th. Torndos struck Vilonia in central Arkansas' Faulkner county, with an entire neighborhood of 50 or so homes reported as having been destroyed. Around 10 people are believed to have died if Faulkner country, with more missing along the Interstate 40 near Mayflower, 22 miles northwest of state capital Little Rock. The currently death toll is officially 17, with officials believing more bodies may be found. Twitter gave their wishes, as well as giving reports from the ground.
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| Meet Jessica: The Tame & Soon-To-Be-Virally-Famous Hippo Posted: 28 Apr 2014 06:13 AM PDT A tame Hippo from South Africa is due to become virally world famous shortly following a post to Reddit's r/pics. The submission, which at the time of writing has 2,704 upvotes (net 1834) shows a range of photos featuring an actually tame hippopotamus called Jessica. According to the submission at Reddit:
We won't post all the photos, can you view them on Reddit here, or find out more about Jessica's story on Jessicahippo.com here. Jessica has been featured on some cable channels before, but we certainly went awwwww when we saw it. What do you think? a tame hippo? leave a comment below. (Image credit: we presume Jessicahippo.com) The post Meet Jessica: The Tame & Soon-To-Be-Virally-Famous Hippo appeared first on Twitter Tools Reviews. This posting includes an audio/video/photo media file: Download Now |
| Ariana Grande Song Results In #BuyProblemOniTunes (Which Isn’t As Bad As It Sounds) Posted: 28 Apr 2014 06:10 AM PDT The new Ariana Grande single has topped the Twitter charts with the hashtag #BuyProblemOniTunes leading across the United States this morning, but it's not as bad as it sounds. First: there is no problem in buying things on iTunes, despite how the hashtag reads; Grande's new single is called "Problem." The single, featuring Iggy Azalea was released on iTunes April 27th. According to reports, the single hit the number one position on the iTunes charts one hour after release. Fans seem to be impressed by the song, not only trending the hashtag, but giving their blushing support, including from some well known celebs.
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| 5 Ways Brands Get Noticed On Social Media Posted: 28 Apr 2014 05:31 AM PDT
With more than a billion people connected via the Web, many brands are struggling to get their content noticed amidst the growing noise of person-to-person communication. Even companies that can break through the clutter must learn to share content in a way that reflects positively on their brand. No longer is it about just being on social media, but rather being valuable on social media. Here are 5 behaviors exhibited by brands that are successful in truly interacting with their audience on social. 1. Loosen the tie Finally, big brands are rolling up their sleeves, loosening their ties and bringing their personalities to the forefront. Social media is about being–well, social. It's not all about business. Nobody wants to read only about how "great" you are, what new products you have out and why they should buy from you–all the time. They want something that will make them smile. They want something they can personally relate to. Allowing this "transparency" can be a positive step forward to having more brand equity and customer engagement. Examples: Kmart's "Ship My Pants" commercial: Or Delta Airlines' cheeky tweet:
2. The "Share" Factor The beauty of going viral or gaining popularity quickly is that it creates a micro-universe – one where thousands (or millions) of people share in enjoying, mocking or commenting on one single piece of content. But what causes that to happen? I call it the "share" factor. It's the blend of perfect timing with the right audience on the right channel. When the content is irresistible, it causes the masses to spread the word. These things are usually something we can all relate to, have never seen before, are knee slapping hilarious, or tear-jerking like a Sarah McLachlan commercial. The key here is to be bold in creating content that sparks an "Aha!" or a "Ha ha!" But never lose sight of your marketing message. Examples: Oreo's "Superbowl Blackout" tweet:
And Pantene's Philippines #ShineStrong Ad: 3. Add Value Seriously–nobody wants to hear an ad anymore. People want content that adds value to their life. Brands are using social media and creativity to generate content that is meaningful or useful right here, right now. Pinterest, a great example, has given brands elasticity in how they reach their audience and gives them a free and easy way to share their new products and inspire their customers. YouTube is another. With millions of viewers and vloggers, the possibilities of creating interactive and sharable content are virtually endless. By endorsing vloggers, brands are allowing others to advocate for their products, rather than just themselves. 4. Empower the people Many brands are positioning their employees to be, in a sense, brand ambassadors on social media. This is a powerful tool that can help your content be found easier. It also unveils an internal personality and culture of the brand, which before may have been faceless or unknown. Some brands are even empowering the consumers themselves. Lay's Do Us a Flavor makes it fun, interactive and productive to allow the customer's voice to be heard. Who wouldn't want Spaghetti Lays? Right?
The key here is to treat social media as a conversation rather than just a broadcast. Last, but not least: 5. Consistency Having a consistent brand is critical both online and offline. Consistency in style, voice and values sets a level of expectation for you and your customers. It can create an immediate trigger for us to recognize the brand and what it represents. Nothing's worse than looking at something and saying, "What happened?" or "That doesn't look right." A bad example of this is when Target.com rolled out its new site in fall 2013. By embracing a more "retro" approach, they did away with the sleek, modern and confident design they spent years building and replaced it with one that was cluttered and inconsistent with their social media presence. Here's an example of great brand consistency on social media (and yes, I like Oreos):
I'll leave you with a quote of inspiration: "A brand must use consumer participation to shape the fundamentals of what it offers people, and constantly keep up with changing needs. It's the game of relevance, and brand and consumer must be on the same side. – Tracey Follows, Planning Partner, VCCP (warc.com) The post 5 Ways Brands Get Noticed On Social Media appeared first on Twitter Tools Reviews. This posting includes an audio/video/photo media file: Download Now |
| The future of digital marketing will be built on fun Posted: 28 Apr 2014 03:00 AM PDT
I have been writing and speaking on some new ideas about where I think social media and digital marketing will be going over the next few years. It seems pretty clear to me … let's see if you agree. To explain my premise, allow me to provide a brief description of where we have BEEN, which will lead to where we are GOING. The first three digital revolutionsSo far, we have seen three distinct phases or revolutions of digital marketing. These revolutions have not replaced each other but have built on the progress and moved us forward. Our first digital revolution occurred at the dawn of the web in the late 1990s. Our business priority was simply establishing a website. Once we had a site, it needed to be discovered. Enabled by Google, our business priority turned to search engine optimization (in fact a $26 billion industry was created!). An emphasis on "Discovery" was the second digital revolution. Today, we are in the third digital revolution, which has been enabled by social media and mobile technology. Our business goal in this phase is to help and serve people at their point of need, whether they are looking for a movie review, the best price on a laptop, or product information at the point of sale at a retail store. By the way, at the edge of each of these revolutions, life becomes more difficult for marketers. If you were the first in your industry with a website, you had an advantage until your competitors caught on. Likewise, if you were the first to crack the code on SEO, Oh Happy Day! You led the search results as long as your competitors were sucking on ether. Today, the world is more difficult because competitors are also fueling their helpful presence with content. If they were first and dominant in their niche, good news, good news, good news. But if the niche is filled, they are probably in Content Shock. The fourth revolutionIn the next 18-24 months we will be entering the fourth digital revolution. This will be an era of explosive marketing creativity and innovation enabled by wearable technology and augmented reality. The impact of this development will be profound … perhaps more profound than the Internet itself. The way we learn, discover, connect and entertain ourselves will be dramatically altered. Imagine a world where we are untethered from devices and the strength of a wi-fi connection. The Internet will surround us like the air that we breathe – a digital layer on top of the "real world" in any place we choose. Every book, every wall — even a package label — will come alive with interactive possibilities. This will be an era of marketing without boundaries and I think it will be fueled by a marketing emphasis on fun, immersive experiences.
Marketing without boundariesMy thinking goes like this … Today in our "third revolution" based on "utility" as a marketing strategy, we have severe limits. Once we help our customers, how do we continue to engage and grow with them on a daily basis? “OK, I've bought my car. Thanks for the useful information. See you in five years when I am ready to buy again.” But there is virtually no limit to a person's desire to have fun. In fact, we would rather play games and have fun more than anything (there is a lot of psychology behind this that I can't get into in this short post). I think the winners in the next revolution will be creating fun, immersive experiences on a daily basis for their customers. Like every other marketing phase, early adopters will flourish and those late to the game will struggle. Maybe five years from now I will be writing about "Fun Shock" – we will be overwhelmed by competing opportunities to interact. "Minority Report" will seem quaint. What do you think of these implications? What are your thoughts on this next frontier, or perhaps more appropriately, the next FUNtier? Original illustration copyright Schaefer Marketing Solutions This post was written as part of the IBM for Midsize Business program, which provides midsize businesses with the tools, expertise and solutions they need to become engines of a smarter planet. I've been compensated to contribute to this program, but the opinions expressed in this post are my own and don’t necessarily represent IBM’s positions, strategies or opinions. IBM had no editorial control of this content. The post The future of digital marketing will be built on fun appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.         Related Stories
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