TwitterToolsReviews |
- Twitter Reacts to Mickey Rooney’s Death [Breaking]
- 3 great tools to monitor your competition on social media
- LinkedIn Publishing – Where the Personal and Professional Brands Meet
- Facebook Updates Follow Button: This Week in Social Media
- Game of Thrones Season 4 Debut Dominates Social Media Charts
- The Dumbest LinkedIn Mistake I See Over and Over Again
- Mom Tells World Her Son Is Transgender On Social Media
- RG3 Unveils New Logo On Instagram
- Anna Kendrick Showcases Musical Talents On ‘Saturday Night Live’ Debut
- Twitter networking success guide
| Twitter Reacts to Mickey Rooney’s Death [Breaking] Posted: 07 Apr 2014 03:24 AM PDT Famed actor Mickey Rooney has died, and social media is alight with remembrances for the veteran Hollywood star. Mickey Rooney was ailing at the age of 93, TMZ reports, and the site indicates that the eight times married actor had most recently been the plaintiff in an elder abuse case against his son — and that he recently testified about the issue in front of lawmakers. According to TMZ, Mickey Rooney died following a long illness: "Rooney had been in ill health for quite some time. We're told death was attributed to natural causes … He was one of the most famous child actors in entertainment history. He played the role of Andy Hardy in 'The Hardy Boys' in 20 films." Over on Twitter, many are posting about Rooney's life and even his advanced age:
Fellow celebrities paid tribute:
As referenced above, Rooney indeed stood well under the average height for males and even actors. An official statement on the death of Mickey Rooney has not yet been made, but his cause of death is believed to have been natural. The post Twitter Reacts to Mickey Rooney's Death [Breaking] appeared first on Twitter Tools Reviews. This posting includes an audio/video/photo media file: Download Now |
| 3 great tools to monitor your competition on social media Posted: 07 Apr 2014 02:42 AM PDT
Monitoring your presence on social media is a crucial strategy for any organisation, even if you are not active on many social media platforms yourself. Monitoring your competitors is also really important and shouldn't be overlooked. It's important to keep an eye on your competitors in order to see what content they're sharing and engaging with, whether customers are sharing positive or negative sentiment and also to help benchmark against a similar organisation. There are many tools that you can use to monitor your competition on social media, but I'd recommend these three great tools: 1: Facebook Watch ToolThis Facebook tool is an excellent way to measure your brand against your competition and understand how they're using Facebook. The Pages to Watch tool can be found at the bottom of the Admin Panel and you can use it to track the progress on any pages you want to watch, for up to five pages you choose. Insights will allow you to see some of the metrics for those fan pages, like engagement numbers, how often they post, and weekly increases in "likes". Don't worry, your competitors won't know that you're watching their stats. This is a great way not only to see what your competitors are doing but also check what's working best for them and what type of content has more interaction and engagement. This is especially handy for new brands on Facebook to check what their audience likes and dislikes! 2: Tweet ReachTweet Reach is a free tool (there is also a paid option for more stats) that makes it easy to quickly analyse your Twitter activity. What it’s really useful for is to monitor your competitors reach (i.e. how engaging they really are). Don't take their follower numbers as a success indicator as I've seen no end of client competitors with large follower numbers but minimal reach. You simply enter a competitor's Twitter username and then Tweet Reach will analyse the past 7 days of activity or the last 50 tweets; like accounts reached, impressions, retweets, mentions, top contributors and even tells you the most retweeted tweets. This will give you a whole view of your competitor's Twitter activity checking amongst other things; what's working for them, what type of content is being retweeted, who their advocates are and who mentions them. This can help you tailor or adjust your own strategy. 3: FollowerwonkFollowerwonk is a useful Moz application that helps you find, analyse and optimise for social growth (in their own words) on Twitter. Followerwonk enables you to not only check who your competitor's followers are, but where they are located, when they tweet, what sort of content they share and when, their gender, when they last tweeted – the list goes on!
This is a paid tool but it offers a 30-day free trial. The saying goes 'keep your friends close, keep your enemies closer’. You should know what your competition is up to. Don't be complacent, don't assume that what you are doing isn't being watched by them also. To stay ahead in any industry you should always monitor and measure against your competitors. These are just three of many tools you can use to measure and monitor against your competition – the key is to measure the KPI's that matter to you. Do you use any other tool to monitor your competition on social media? Feel free to share in the comments section below. Image Credit: Compujeramey The post 3 great tools to monitor your competition on social media appeared first on Muddywall. The post 3 great tools to monitor your competition on social media appeared first on Twitter Tools Reviews. This posting includes an audio/video/photo media file: Download Now |
| LinkedIn Publishing – Where the Personal and Professional Brands Meet Posted: 06 Apr 2014 08:38 PM PDT
But there was a problem. It was a closed system, and only a select group were granted access. Taking a leaf out of the book of every digital business launch from Google+ to the now defunct Plurk, LinkedIn relentlessly kept tight control over their publishing platform. The early focus was on high quality insight from big-name business leaders like Virgin's Richard Branson and Ryan Holmes from Hootsuite. Take a look through their various posts and you'll notice something interesting – a collapsing of the personal and professional. The most popular articles (and the most interesting) tend to blur the lines between an individual's business experience and their personal decision making. And I have a feeling that this has set an agenda which will be important to watch. Eventually, the invitations started to broaden and other voices began to be heard, with new articles and more content filling our LinkedIn streams. LinkedIn Pulse would aggregate and promote the most popular posts, channels and authors – effectively filtering business-related news for us. All we had to do was choose where to focus. A couple of weeks ago, LinkedIn announced that they were extending their publishing platform to 25,000 more LinkedIn members. So now if you are quick, anyone with a LinkedIn profile can reach an audience – or at least, reach your own connections. For the moment, you have to apply, but no doubt, this system will be extended to others in the near future. The thing that is most interesting to me is not that LinkedIn is moving in this direction, but that business professionals are flocking to it. Up until recently, convincing executives to engage with social media was almost impossible. Despite widespread adoption of social networks by consumers, many business leaders remain sceptical, unconvinced and unlikely to commit the time required to see the benefit in social media. But LinkedIn may have solved the challenge by making social media simple and obvious. After all, we all like to be "influencers" – even if there are 25,000 of us. This is, however, not just about professionals, reputation and publishing. In the mixing of these professional and personal profiles, there could be something greater at play. Is this a way for LinkedIn to stake a claim against Facebook's social domination? Will we see more insight, personality and flavour in the lives of our business leaders? Will personal and professional brands start to collide in new and exciting ways? One can only hope. The post LinkedIn Publishing – Where the Personal and Professional Brands Meet appeared first on Twitter Tools Reviews. This posting includes an audio/video/photo media file: Download Now |
| Facebook Updates Follow Button: This Week in Social Media Posted: 06 Apr 2014 08:19 PM PDT By Cindy King
What's New This Week?Facebook Redesigns Follow Button and Like Box: "Similar to the Like and Share buttons, the Follow button and the Like Box plugin will also be updated with" Facebook's new design.  The new design Follow button and Like Box. Vine Releases in More Languages: "Now, it's even easier for people around the world to watch and share posts that make us laugh, teach us something new or help us find out what's happening in the world."  Vine is "also beginning to explore ways to surface Vine videos that are popular in a particular country. " Twitter Improves Age Screening Experience: Twitter is rolling out "an improvement to the age-screening experience on Twitter.com, iOS, and Android devices."  "Alcohol brands can safely grow their of-age network of Twitter followers in a way that's simpler than before." Other interesting social media news to follow: Pinterest Unveils Holiday Giving Guide: Pinterest has "asked some creative Pinners to share their favorite gift ideas to help you find the most imaginative gifts for every type of person on your list."  Pinterest is also "introducing a new and improved Holiday Gifts feed, where you can browse products from top retailers and filter by Gifts for her, Gifts for him, and Gifts for kids, to discover the hottest gifts of the season." Weekly Marketing TipHere we bring you weekly marketing tips from Michael Stelzner, founder of Social Media Examiner:
Other MentionsIntroducing Social Media Marketing World: 60+ pros help you master social media marketing! Join Chris Brogan (co-author of The Impact Equation), Mari Smith (co-author of Facebook Marketing: An Hour a Day), Michael Hyatt (author of Platform), Jay Baer (author of Youtility), John Jantsch (author of Duct Tape Marketing), Amy Porterfield (co-author of Facebook Marketing All-in-One for Dummies), Mark Schaefer (author of Tao of Twitter), Michael Stelzner (author of Launch) and experts from more than a dozen brands as they reveal proven social media marketing tactics at Social Media Marketing World 2014—Social Media Examiner's mega-conference in beautiful San Diego, California.
What do you think? Please share your comments below. This entry passed through the Full-Text RSS service — if this is your content and you’re reading it on someone else’s site, please read the FAQ at fivefilters.org/content-only/faq.php#publishers. The post Facebook Updates Follow Button: This Week in Social Media appeared first on Twitter Tools Reviews. |
| Game of Thrones Season 4 Debut Dominates Social Media Charts Posted: 06 Apr 2014 08:17 PM PDT
Game of Thrones has dominated social media today with the long awaited debut of season 4. The George RR Martin penned series has been a huge hit for HBO over its initial three series, with the show often topping the BitTorrent charts, let alone cable ratings. Game of Thrones was the top search term on Google April 6th by over a multiple of five. On Twitter charts, #GAMEOFTHRONESEASON4 dominated markets across the United States, and has started to trend in International markets as legal and not so legal copies hit online. Initial reaction to the show from fans is positive, with a Tweet from HBO stating that the show was about to begin being particularly popular. The Vine clip below is also golden. NOTE: potential spoilers (although we've kept them down as much as possible.)
(Image Credit: HBO/ Twitter) The post Game of Thrones Season 4 Debut Dominates Social Media Charts appeared first on Twitter Tools Reviews. This posting includes an audio/video/photo media file: Download Now |
| The Dumbest LinkedIn Mistake I See Over and Over Again Posted: 06 Apr 2014 07:40 PM PDT
When used properly, LinkedIn can be a very powerful tool for generating leads for your company. Sadly, most people totally F**K this up. What I'm about to show you has happened to me at least 100 times, and I have ignored the person who reached out to me every single time. If you are doing what I'm about to show you, PLEASE STOP! People who use LinkedIn this way are ANNOYING the hell out of people and I don't want you to be one of them. Here's the first offender:
Where in this email does it show that this person knows anything about me? Nowhere that I can see. I do however, see the words "I" and "We" used too many times. And, to make matters even more offensive, this nitwit has attempted to use a scarcity tactic by saying that he can only take 5 calls a week. Seriously? Here's the second offender:
This one is slightly less awful than the prior one. I actually read the entire email, mostly because of the subject line; which made me think (until I read the email) that they were looking for my help. At no point in this person's email have they asked me anything about myself or what I might be most interested in. Instead, all she has done is include a link to a video that I am supposed to watch. Really? I don't know who you are and you expect me to take time out of my day to watch your stupid video without knowing why or what's in it for me. Yeah…gonna get right on that just as soon as I finished cutting my grass with a pair of scissors. Here's the final offender (I've saved the best for last):
Clearly this person doesn't know a bloody thing about me or my business. Do I need help with cold calling? Holy crap! I've written about how cold calling is dead; I'm a content marketer and I don't make cold calls. If she'd taken a few minutes to read even the about page of my blog, that would have been painfully obvious. After her pathetic attempt at an opening paragraph, the usual thing happens. It's all about them. "We do this…" and "We can help you with that…" etc… I don't care what the hell you do! Why should I? Clearly, you don't care enough about me to take 60 seconds to learn more about me before you pooped in my inbox. Buzz off!! Ok, rant over. The Right Way to Connect with Others (Who Don't Yet Know You)Am I trying to say that you should never use LinkedIn to reach out to a stranger? No. Definitely not. What I am trying to say is that whenever you reach out to someone who doesn't yet know you, if you make the first contact all about YOU, that will be the end of any chance you have of developing a relationship with that person. The right way to connect with a stranger is to make it about THEM. Wait. Go read that last sentence again. It's all about them….UNTIL, they become interested in YOU. Only then can the conversation be about you and how you can help them. Now that you get the concept, I want to show you an example of how to make it happen. Cold Email Example In this example, I'm going to assume that a stranger is reaching out to me because (ultimately) they want to sell me their stuff; which in this case, is software that will help me automate my content marketing efforts (pretty sneaky that I'm using content marketing software for my example, eh?). ——– start of email from Bob ——– Subject: I loved your post about how content marketing changes everything! Hey Trent, I just finished reading your post title, "How Content Marketing Has Forever Changed How to Attract Clients and How You Can Take Advantage of This Shift" and I wanted to tell you how much I enjoyed it! In fact, I thought it was so good that I've shared it on every social network that I use. Got any other posts like this one? Cheers, ——– end of email from Bob ——– What do you think is going to happen when I see Bob's email? Am I likely to ignore it? Uh…hell no. Bob has stroked my ego…so naturally, I immediately like Bob! Not only do I like Bob, but I'm going to reply to him…plus, the next time Bob emails me, I'm going to read it. When I reply to Bob, I'm likely going to tell him thanks for sharing my stuff, supply him with links to a few other articles, and tell him to keep in touch. The next move is Bob's to make. What Should Bob Do Next?With just a single email, Bob has proven that he's not a jerk, and he's got in my good books. What Bob hasn't done is try to sell me anything. So, if I was Bob, here' s what I'd do next. When I get Trent's reply, I'm going to reply to that reply like this…. ——– start of email from Bob ——– Subject: Re: I loved your post about how content marketing changes everything! Hey Trent, Thanks for the links you sent me. I really enjoyed both posts….especially the part about…x, y, and z. Awesome stuff. Now that I've spent some time on your blog, I can see that you are super passionate about marketing automation. I can also see that you pump out a LOT of content. How the heck do you produce so much? Do you have a bunch of people helping you? Do you have some systems or automation that helps you to get so much done? Cheers, ——– end of email from Bob ——– See what Bob is doing? He's not yet tried to sell me his software. Instead, he (smartly) is asking me questions about my business processes. Why is he doing that? Well, the first reason is to build rapport with me. The second reason is because he's probing for pain. If Bob shows interest in me, I'm going to like him…and how do you treat people you like? Nicely! Not only that, but when you like someone, you are going to be more honest with them. Now that I like Bob and he's showing interest in my business, he's earning the right to direct the conversation where he wants/needs it to go if he's to make a sale at some point. When to Talk About Your StuffSo, when should Bob start talking about how his products might help me? Not before he's figured out if I have a problem that his products can solve, that's when! Remember Bob's last email to me? He asked me how I pump out so much content. He might also have asked me if I have clients that I product content for (sidebar: if you need that service, let me know), because if I did, I'd likely need his software even more. (second sidebar: if you produce content for your clients, check out my software). In my next reply to Bob, I would have told him what he wanted to know. I would have told him that it does indeed take a lot of work to produce this volume of content. I would have told him that I also do it for clients. Knowing this about me, Bob now has a qualified lead for his software, and in his next reply, he could very easily ask me if I'd like to learn more about how his software might be able to help me out. Or…even better, if Bob had a case study or article about his software, he'd send me that content first with a little note like: "Hey Trent, given what we've been talking about, I have an article or two that I think you'd like to read. Mind if I send them to you?" Damn, Bob is smart! Rather than just send me his links, he's asked for my permission first! (this is why we call it "permission marketing") Obviously, when I reply to Bob, I'm going to say yes…and in doing so, I kind of owe it to Bob to actually ready what he sends me. Let's Recap What We've Learned
Voila…B2B selling that feels good. Why everyone doesn't do this is beyond me. What To Do NextIf you sell B2B and are having trouble getting your foot in the door, check out my Best Buyer Formula. It is stuffed full of ideas that I have used for my entire career and I have sold tens of millions of dollars worth of products and services to small businesses – using the exact techniques in course. If you want to really set yourself apart from your competition, you need to integrate content with your sales efforts. If you need help with content marketing, I've written a book about it. If you'd like to grab both products (bless your heart), I'm going to give you a big "I love you" discount! To get both products, and the 50% discount, you will need to use this order form. (Note: if you want to read the sales pages first, use the links above, but place your order via this link.) PLEASE NOTE: You must use the following promo code: DMH3BBF.
The post The Dumbest LinkedIn Mistake I See Over and Over Again appeared first on Twitter Tools Reviews. This posting includes an audio/video/photo media file: Download Now |
| Mom Tells World Her Son Is Transgender On Social Media Posted: 06 Apr 2014 07:15 PM PDT
Jodi Gholson Oliver wins "Most Accepting and Awesome Mom" award for a heartwarming and celebratory Facebook post. On March 27th, Oliver used social media to announce her son being a transgender with a joyful picture of a story reading the words "IT'S A BOY" followed by a touching message: At the end, Jodi added an adorable sentence addressing the hateful comments that could possibly stem from this spreading around the web: "If you think your question may be inappropriate, it probably is and I will probably not answer it!" Her original post has generated over 500 likes, 40 shares, and close to 100 comments. Jes, her son, has every right to be proud and share this message on his Tumblr exclaiming "My mom let her facebook friends/family know what's up regarding me just now and this is how she did it. Heck yeah, mom." His post has gone viral with over 150,000 notes. Jes has become an unexpected inspiration to other young adults struggling with identification and transgender teens. Jodi posted a follow-up Facebook message, commenting on how shocked she is that the post went viral. "I thought when I made this announcement on FB I was just letting all of my friends and family know about recent developments in our lives and that telling everyone at the same time would just be so much easier. I had no idea this was going to affect so many people like it has." Jodi and Jes illustrate the power of love and family. Photo credit: Enokson The post Mom Tells World Her Son Is Transgender On Social Media appeared first on Twitter Tools Reviews. This posting includes an audio/video/photo media file: Download Now |
| RG3 Unveils New Logo On Instagram Posted: 06 Apr 2014 07:13 PM PDT
RG3 joined Instagram with a splash this weekend, revealing a new logo with his first post. Yes, RG3 feels the need to have his own logo. He's kind of a big deal. At 24-years-old, RG3 is entering his third year in the NFL. He won rookie of the year honors his first season with the Redskins after leading the team to a 10-6 record and a playoff appearance. Last season RG3 regressed significantly. His knee wasn't healthy and it affected his play on the field, resulting in a 3-13 season in Washington. Entering his third year, RG3 is expected to bounce back fully, especially with the addition of DeSean Jackson. To prepare for the season RG3 has teamed up with Adidas for merchandising. The logo, as seen below, will be branded on a number of products for sale. What's important is this year's offseason news about RG3 isn't about his knee. Last offseason all we heard was how his ACL rehab was ahead of schedule. RG3 enters the 2014 with a new logo and a new outlook on football. He is fully healthy and ready to to make you want to buy his merchandise! [Photo Credit: Matthew Straubmuller]The post RG3 Unveils New Logo On Instagram appeared first on Twitter Tools Reviews. This posting includes an audio/video/photo media file: Download Now |
| Anna Kendrick Showcases Musical Talents On ‘Saturday Night Live’ Debut Posted: 06 Apr 2014 07:12 PM PDT
True Anna Kendrick enthusiasts would know she is more than a Pitch Perfect singer or a friend to Twilight vampires. Getting her start in Broadway, Kendrick was the third youngest Tony Award nominee and participated in many on stage productions. Her debut last night on 'Saturday Night Live' certainly displayed her true talent, while winning over a majority of the audiences' hearts. Kendrick has been sitting nicely as a trending topic on Facebook since this morning. The "Dongs All Over The World" sketch, featuring most SNL ladies: Kate McKinnon, Sasheer Zamata, Cecily Strong, and Aidy Bryant, has over 60,000 views in under 24 hours proving to be a fan favorite. It's about time ladies got down with the dirty verses. Finally! A lady jam that glorifies sexual conquests with men all over the world. Kendrick, totally pulling off crimped hair, showcased her rap skills giving The Lonely Island men a run for their money. Icona Pop had a cameo in the video bringing the dirty girl love full circle. Last night's episode went full on Disney princess turned bad girl kicking off with a Beauty and the Beast spoof. Major props to Kendrick, playing "Belle" whose charming performance included a Lorne Michaels appearance. This episode is "perfect" promotion for her upcoming cinematic performances. After watching, how can you not love her?
Photo credit: Gage Skidmore The post Anna Kendrick Showcases Musical Talents On 'Saturday Night Live' Debut appeared first on Twitter Tools Reviews. This posting includes an audio/video/photo media file: Download Now |
| Twitter networking success guide Posted: 06 Apr 2014 06:59 PM PDT |
When LinkedIn started publishing content via its LinkedIn Influencers program, it moved the social network for business professionals in a completely different direction. For many business leaders, this was a great, simple and powerful way to share business philosophy and insight. It was blogging without needing to have or create a blog. And because each item was automatically shared with your LinkedIn connections, there was no extra work required to distribute your writing.
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