TwitterToolsReviews |
- Swedish Man Finger-Snaps Super Mario Bros. Theme Song [Video]
- The Last Person I Expected a Social Media Lecture From was a Catholic Bishop
- StumbleUpon Marketing: How to Drive More Traffic to Your Content
- What the New Facebook and Twitter Designs Mean for Your Business
- Bloggers: The Days of Self-Reported Stats are Over
- Jon Jones Says Employee Was Behind Homophobic Slurs On Instagram
- Justin Bieber Detained At LAX, Beliebers React On Twitter
- The Beginner’s Guide to Social Media Metrics: Reach and Exposure
- Six Reasons Why Brands Fail at Social Media
- Exec Vic Gundotra Leaving Tech Giant Google+
| Swedish Man Finger-Snaps Super Mario Bros. Theme Song [Video] Posted: 24 Apr 2014 07:38 PM PDT YouTube is a beautiful place filled with music, cats, and talented people across the world. One guy who decided to upload his talent to the internet has already gone viral in under 24 hours. Emil Axelsson's video has reached over 360,000 views with 3,600+ thumbs up compared to 200 thumbs down. Speaking about thumbs for this video is crucial, since you can't snap without them. Axelsson, a Swedish media technology student, finger-snaps the Super Mario Bros. theme song like a champ. Clearly there is a language barrier from what native English speakers are used too, with his YouTube video description clear and to the point. "I play the Super Mario theme with finger snaps." Yes you do, Emil. Yes you do. Wonderfully, I might add. The concentration in his eyes is strong and his facial expressions are on point. Axelsson told CNET, "I first realized for a couple of years ago that if I formed a smaller volume in the hand by curving my index finger I could achieve two different tones. Like when you learn to whistle, I managed to get a feel for how to shape the hand to play different notes, and now I have a register of about two octaves." The post Swedish Man Finger-Snaps Super Mario Bros. Theme Song [Video] appeared first on Twitter Tools Reviews. This posting includes an audio/video/photo media file: Download Now |
| The Last Person I Expected a Social Media Lecture From was a Catholic Bishop Posted: 24 Apr 2014 07:04 PM PDT My daughter had just walked in the church with a procession of 100 other Confirmation Candidates. She looked so young, beautiful and a bit nervous to go before the Bishop. Fighting back the tears, I settled in for the sermon, excited to hear what he had to say, and hoping it would touch me in some way. The Bishop began his talk directed to the kids about sharing their faith with others who may need it in tough times. It was nice and fairly typical. Then, he asked the 8th graders if they had ever heard of the internet. Chuckle. And smartphones. Another chuckle. He said that even though they are uniquely challenged today with global issues like terrorism and famine, they also have a unique opportunity with their own social networks. He said they can text and tweet, Instagram and email. And they have the opportunity to reach more people and to use these tools to help others. NOW, he had their full attention. He was talking their language – a Catholic Bishop talking about Twitter and Instagram?
He spoke of the Pope having a Twitter account with millions of followers in 9 different languages under 9 different handles. A boy tweeted a question about faith to the Pope. The Pope responded and the whole world could listen in. While I expected a sermon about God and faith, this social media talk blew me away. I sat there smiling, looking around at the pleasantly surprised kids' faces. I'm sure if you had asked the 14 year olds if they could really relate to a Bishop, or if he could relate to them, the answer would have been, "not really". When one of the oldest institutions in the world "gets" social media and can engage with 14 year olds "where they live", there is no question in my mind that social media is connecting us all and IS the new mode of communicating, whether it's one human being to another, or an organization making those connections to people. Companies should be doing everything they can to seize the opportunity social media provides. According to Forbes, 68% of Fortune 500 CEOs have no social presence whatsoever. I can't imagine any CEO who deals with more delicate issues or who has more at stake in the public statements they make than the pontiff, so what are they waiting for? The post The Last Person I Expected a Social Media Lecture From was a Catholic Bishop appeared first on Twitter Tools Reviews. This posting includes an audio/video/photo media file: Download Now |
| StumbleUpon Marketing: How to Drive More Traffic to Your Content Posted: 24 Apr 2014 06:59 PM PDT
StumbleUpon is a unique site as it blends search engine with bookmarking. This is one of the best sites to increase the visibility of your content. This site recommends users websites and blogs based on their interests. In other words, you can actually your true audience through StumbleUpon. StumbleUpon provides different ways of expressing interests. First, you need to set up your profile on StumbleUpon. Then, enlist your interests and the people you wish you to follow. Moreover, you can also mention the articles you have appreciated. The "Thumbs-Up" and "Thumbs-Down" buttons are used for expressing interests. This directs the StumbleUpon algorithm to suggest the kind of algorithm you wish. StumbleUpon is based on personal interests. In other words, this site gathers the data that could be used for curating and promoting content. You can also create communities to share your different types of interests. Depending on the type of products you are marketing, StumbleUpon can be used for both: B2B and B2C channels. Business-to-business and Business-to-Consumer industries have to create content that encapsulates the consumer. Approximately 60% of people access StumbleUpon through their desktop. With the launch of new mobile app, StumbleUpon has increased its mobile audience by about 25% within a short span of one year. StumbleUpon has approximately 23.4 million users in the U.S, so it is an important channel for online marketing. StumbleUpon has become the treasure hunt for great content Do you own websites and blogs? In that case, you should make use of StumbleUpon widgets on your website. These widgets would let people know your content on StumbleUpon. Avoid sharing the content originating from your competitor's on StumbleUpon. One of the best ways of optimising the use of StumbleUpon is through the individual profiles of your employees. This would certainly amplify the content on StumbleUpon. So, when you make use of thousands of employee profiles for sharing content on StumbleUpon, you automatically built a large audience. Associate with power users on StumbleUpon The home page of StumbleUpon displays the Follower section. Depending on your interests, you can wish to follow any of these people on StumbleUpon. In general, follow people who are active users on StumbleUpon and who have shared quite a lot of content on the platform. Paid Discovery tool on StumbleUpon In order to get greater visibility for your content, you can make use of "Paid Discovery" tool on StumbleUpon. This would increase the impact of your content. In general, approximately 10% of stumbles are generated through this tool. The post StumbleUpon Marketing: How to Drive More Traffic to Your Content appeared first on Twitter Tools Reviews. This posting includes an audio/video/photo media file: Download Now |
| What the New Facebook and Twitter Designs Mean for Your Business Posted: 24 Apr 2014 06:55 PM PDT
Facebook and Twitter have changed considerably over the years. One could say that both platforms have even transformed completely in the past few months. Twitter, for example, will soon have a redesigned profile which happens to be reminiscent of Facebook's. Of course, Facebook has also gone through a redesign for both desktop and mobile. How will this new social media evolution affect business and marketing strategies? Which platform should you purchase ads for, and will they be more effective? It all boils down to one question really: Which platform is now better for your business and brand? That's exactly what we're going to explore. Cover PhotosFacebook recently introduced the large space at the top of personal profiles which allows users (and businesses) to upload a cover photo. Twitter has borrowed the idea and now allows users to upload a 1500×500 pixel cover image. The cover photo on both platforms offers businesses a great opportunity to generate leads. With a little creativity, the cover photo can be used to display a call to action, shortened links, offers, discounts and even product or service promotions. In other words, this is a real chance for your design team to shine. Coca Cola uses their cover photo to promote the World Cup and their Happiness Flag campaign.
Every brand should take advantage of the cover photo feature by generating something truly unique. Twitter Profile Photo ResizeThe new Twitter profile photo is much more similar to the Facebook profile photo now. It's no longer placed in the top center, but instead the top left. It has also been resized to a much more accommodating 400×400 pixels. Some folks will grumble, because it means we all have to change profile pictures – again. As long as the previous image fits square dimensions it will scale just fine. We are going to argue that you should change it anyway. Now you can change the cover image and profile photo so that they blend together. Havahart's Facebook page, for instance, blends the cover photo and profile picture in a very beneficial way. The cover photo includes a bright and promising call-to-action, while the profile picture asserts the brand logo and name. Notice how they relied on both together to give visitors the full picture?
Pinned and Engaging TweetsTwitter now allows you to pin relevant tweets so that they always appear at the very top of your profile. This is especially useful for brands running marketing campaigns or promotions on Twitter. Running a contest? No problem, pin the instructions to the very top of your profile stream so new visitors know exactly what to do. When you want to replace the tweets with a new one, you can simply unpin the old tweets.
In addition, tweets that perform well and garner extra retweets or mentions will appear a bit larger in your stream. This basically gives precedence to engaging content, earning it deserved attention. Facebook does something similar by placing top news stories at the forefront of everyone's feed. Differences in Paid AdvertisingThe gap between the two networks in terms of features has pretty much gone away. There are still a few differences, but for the most part, Twitter is now on an even keel with Facebook. Out of the two, however, Twitter is currently in the lead when it comes to advertising and marketing in general. To earn exposure on Facebook, brands have to dish out money consistently. Facebook ads work great, but not all businesses have a proper budget to accommodate social advertising. Twitter, on the other hand, has a bunch of new feature upgrades thanks to the redesign, which borrow from Facebook's fantastic structure. Of course, with Twitter you can pay to promote tweets, but the new design makes that almost entirely unnecessary. Twitter now emulates Facebook's innate style and doesn’t require the same money sink to be noticed. That makes it extremely more valuable to small business and brands. It's also important to note that Facebook ads allow brands to target their audience directly, with a click through rate of about 0.12 percent. Twitter, on the other hand, has a click through rate of 1-3 percent but in a very limited spectrum. Facebook has five times as many users, so naturally, it offers a much larger audience for marketing, media and entertainment. Twitter and Facebook both have their different styles and benefits they can deliver to your business. However, in the end, it's still important to implement both in your online marketing strategy, because after all, not everyone is on both networks! What do you think of the new profiles? Tweet your answer to @eZangaInc and @SavFMarie! The post What the New Facebook and Twitter Designs Mean for Your Business appeared first on Twitter Tools Reviews. This posting includes an audio/video/photo media file: Download Now |
| Bloggers: The Days of Self-Reported Stats are Over Posted: 24 Apr 2014 06:44 PM PDT The world of blogging has changed. For today's uber-influencer and those striving to get there, the days of self-reported audience numbers have ended. Those looking to sponsor content will no longer accept screenshots of traffic stats to validate reach and influence. They will want verifiable, third-party reporting. They will want real-time reporting dashboards. This will require bloggers to provide data feeds on traffic and engagement stats, and media companies to market those stats just as they would with any other media buy. Bloggers have real trepidation around this subject. Many feel they will lose control over their personal brands if they give third parties full access to their site traffic stats. Oddly enough, bloggers have built their audiences and businesses on the simple idea of creating and supporting the free flow of information to their readers. Blogging as a practice and an industry has evolved around a simple premise once espoused by Stewart Brand, the founder of The Whole Earth Catalog: "Information wants to be free." Bloggers love to share information about themselves and their interests, and blog readers love to read anything they feel will entertain them or enrich their lives. But becoming a great blogger means more than just creating a blog. Yes, together with a basic understanding of photography and language, the discipline to write regularly can turn a less trafficked web site into a highly trafficked blog given enough time. Yet today, brands sponsoring bloggers want to know more about this traffic. That's because brands want to buy sponsored content the same way they buy other media. They want to place an order and understand the result. Access to blogger statistics helps everyone better understand the audience that blogger can reach. They will help everyone better understand that audience and how they interact with the blogger's content. Bloggers who worry that access to their site statistics will somehow help others copy their "secret sauce" don't truly understand what makes them unique. In a world where great content wins, a great blog is more than a set of keyword and social syndication strategies. If I see that a blogger gets most of her traffic from pins that point back to her site from awesome pastry photos on Pinterest, it will do me little good if I can't bake and photograph and write about awesome pastries for my own site. Therefore, these fears in general are unfounded. In addition, sharing data with brands can go a long way in helping bloggers to become better at their trade and make more money. Just like Amazon brings you better product suggestions by understanding your previous purchase behavior, brands and companies like Collective Bias want to bring bloggers better sponsored opportunities by understanding the previous publishing and engagement activities of bloggers. Automated data reporting should allow bloggers to focus more on producing great content and less on gathering statistical reports for their sponsors. Done right, this brave new world of data transparency should lead to more money in bloggers' pockets and more content for their readers to discover. Who wouldn't want that? The post Bloggers: The Days of Self-Reported Stats are Over appeared first on Twitter Tools Reviews. This posting includes an audio/video/photo media file: Download Now |
| Jon Jones Says Employee Was Behind Homophobic Slurs On Instagram Posted: 24 Apr 2014 06:38 PM PDT
Jon Jones, UFC light heavyweight champion, made headlines for the wrong reasons last week after homophobic slurs were posted from his Instagram account. Jones claimed his account was hacked, and a new interview with MMAmania helps to shed more light on the controversy. Allegedly, it was the work of an employee who had access to social media accounts, and either forgot he was still logged in to the Jon Jones Instagram, or simply didn't care.
Malki is Jones' manager, and the unnamed employee has since been fired. The whole mess prompted the changing of all passwords, but the damage has already been done.
Jon Jones fights Glover Teixeira at UFC 172 on April 26, and hopes to successfully defend the light heavyweight title for the eighth time in a row. Photo credit: legendashow The post Jon Jones Says Employee Was Behind Homophobic Slurs On Instagram appeared first on Twitter Tools Reviews. This posting includes an audio/video/photo media file: Download Now |
| Justin Bieber Detained At LAX, Beliebers React On Twitter Posted: 24 Apr 2014 06:34 PM PDT Justin Bieber's trip to Japan ended on a sour note as he was reportedly detained at LAX this afternoon for questioning. It's unclear why Bieber was detained but TMZ speculates that it may have something to do with his arrest record. The Canadian singer is due in court to face DUI charges. He's also been in trouble recently for egging houses. If you ask a Belieber, however, they detained the singer just because it's Justin Bieber. Leave Justin Bieber Alone
Leave Justin Bieber Alone
Leave Justin Bieber Alone
Leave Justin Bieber Alone
Leave Justin Bieber Alone
Leave Justin Bieber Alone
Leave Justin Bieber Alone
Just to clarify: Justin Bieber has not been arrested. He was detained for questioning today at LAX and he was probably asked about some of his recent arrests. But that's it. He hasn't been arrested. He isn't being deported. Although…. Several people are probably hoping that this incident results in Justin getting deported back to Canada. A petition was even started on the We The People site stating: "We would like to see the dangerous, reckless, destructive, and drug abusing, Justin Bieber deported and his green card revoked." It doesn't look like that is happening anytime soon. The post Justin Bieber Detained At LAX, Beliebers React On Twitter appeared first on Twitter Tools Reviews. This posting includes an audio/video/photo media file: Download Now |
| The Beginner’s Guide to Social Media Metrics: Reach and Exposure Posted: 24 Apr 2014 04:00 PM PDT
As a social media professional, you know how important having a social media presence is to a business. And you also know just how overwhelming it can be. You're trying your best to produce and share great content, you're interacting with customers and prospects, and you're trying to make sense of it all. The biggest question you're most likely trying to answer is if your efforts are paying off. If you're just keeping track of gained fans or followers, you're missing out on important insights. If you want to successfully evaluate the results of your social efforts, you need to track the right social media metrics. Not sure where to start? In this Beginner's Guide to Social Media Metrics, we'll break down the social metrics you should be tracking, describe how to measure them, and most importantly, explain how to use them. So far we've covered mentions and sentiment. Today, we'll break down reach and exposure. Reach and exposure are often used interchangeably as they both represent the size of your potential audience. However, they do differ slightly. Reach Reach is the potential audience for a message based on total follower count (Twitter, Pinterest and LinkedIn followers, total Likes on your Facebook page, etc). If your boards have 1,000 followers on Pinterest, then each of your pins could potentially reach 1,000 people. It's important to note that Facebook provides its own analytics around reach, which it defines as "the number of people who saw your post". Facebook considers a post to reach someone when it's shown in that person's News Feed. They also provide "total reach," which includes the number of unique people who saw any activity from a Page as well as paid vs. organic reach. Exposure Exposure further expands on your potential audience by measuring not just the number of your followers, but the number of followers each of your followers have. Each time a person shares something in social, it is delivered to their list of followers—each instance is called an impression. And those impressions are included in a message's exposure. For example, if your company's latest tweet was retweeted by a Twitter user with 10,000 followers, then the exposure for that tweet would include the number of impressions based on your audience plus the 10,000 impressions based on that specific user's audience. Of course, not everyone who receives a post in their social feeds will read it, which is why exposure measures the potential audience. How to Measure Reach and Exposure: To measure your reach, you would tally your following on each social network—number of Twitter followers, Facebook page likes, LinkedIn followers or connections, Pinterest followers, etc. You can keep track of these stats manually or can use the analytics reports provided by each social network. Measuring exposure on your own can be a bit tricky, especially if you're looking to track the impressions of a particular campaign or market team. Quality social media management or analytics platforms will automatically track exposure for you. Or if you want to measure your content's exposure manually, you can tally up your total follower count as well as each time your content is shared in social. For example, on Pinterest you would track the number of repins and the number of followers those who repined your post have, as well as pins from your website or blog. Focus on the sharing stats for each platform—retweets, shares, likes etc.—as well as links from your website or blog to calculate your average number of impressions. How to Use Reach and Exposure:
The post The Beginner's Guide to Social Media Metrics: Reach and Exposure appeared first on Twitter Tools Reviews. This posting includes an audio/video/photo media file: Download Now |
| Six Reasons Why Brands Fail at Social Media Posted: 24 Apr 2014 03:30 PM PDT
Businesses don't need to fail with their social media programs, yet so many misaligned social media programs are launched and rapidly abandoned all the time. Rule number one to avoid common pitfalls with social media is to make sure you really have aligned your program with real customer needs. This might sound like common sense (well it is) but why is Pinterest full of meaningless boards run by brands and their agencies if this is so simple? I've been complaining openly for a couple of years now on the giant disconnect in how customers and brands interact on social media channels; what customers expect is rarely what brands deliver.
Here's a common example. Brand X considers customer service to be an expensive cost center, hence they have outsourced all such operations to another company delivering mediocre service at best. The response from Brand X's customers is to be found in industry forums where their poor customer service is hotly debated. Can you figure out what the expectation from the customers is? It's not what is being debated in the marketing team of Brand X who is busy with launching a new Pinterest board and playing around with their seven followers on Snapchat. You may be laughing but this is the reality in many companies today. The business objectives for almost any brand is to increase sales and to reduce costs. Fundamental. The problem is that when it comes to social media, the norm seems to be to approach it with the same old tactics as worked for paid media; crafting a message and pushing it out as far as possible completely ignoring customer expectations. Six ways in which brands are failing today:
Social media isn't tactical and business objectives hasn't changed, but your strategies on how to successfully achieve your objectives probably needs changing.
The post Six Reasons Why Brands Fail at Social Media appeared first on Twitter Tools Reviews. This posting includes an audio/video/photo media file: Download Now |
| Exec Vic Gundotra Leaving Tech Giant Google+ Posted: 24 Apr 2014 02:50 PM PDT
Google+ got its start in late June 2011 back when it was invite-only in private beta, and SVP of Engineering Vic Gundotra was instrumental in helping it grow. Today, Gundotra posted on the social network announcing his departure from Google after nearly eight years.
He had nothing but kind words for the Google+ team, and non-ghost community that's helped share valuable feedback. Google CEO Larry Page chimed in on the comments of the post, saying:
It's currently unclear where Vic Gundotra is headed, however, according to Re/code, VP of Engineering David Besbris is expected to replace him. The post Exec Vic Gundotra Leaving Tech Giant Google+ appeared first on Twitter Tools Reviews. This posting includes an audio/video/photo media file: Download Now |
(@ouridoljustin) 
| You are subscribed to email updates from Twitter Tools Reviews To stop receiving these emails, you may unsubscribe now. | Email delivery powered by Google |
| Google Inc., 20 West Kinzie, Chicago IL USA 60610 | |
Aucun commentaire:
Enregistrer un commentaire