mardi 15 avril 2014

TwitterToolsReviews

TwitterToolsReviews


Tips To Create a Successful Blog Post

Posted: 15 Apr 2014 03:30 AM PDT

Dan Swords

Tips To Create a Successful Blog Post image A 300x200You can't always guess how popular a post is going to be. I've written some posts that I thought for sure were going to be duds and they turned out to be pretty popular. Then again, I've written posts that I thought were going to put me in the Blogging Hall of Fame. I could even hear my readers chanting my name…
"D-an!"
"D-an!" Only they turned out to be so-so.

If there isn’t a special formula or secret recipe, what can you do to help ensure a blog post will be successful?

Develop Great Content
Pick a topic that interests you.
There are millions of writers out there writing content. Strive to be the one-in-a-million that creates great content. Have faith in yourself and in your subject.
Believing is achieving.

Write like You Were in School
Do you remember those essays you had to write in your high school English class? Do you remember the structure that you had to follow? First, was the introduction, then the body, and last is the conclusion.
I guess our writing instructors weren't wrong after all; structure your blog the same way.

  • Your intro – Tell 'em what you are going to tell 'em.
  • Your body – Tell 'em.
  • Your conclusion – Tell 'em what you told 'em.

Do Not Write Lengthy Paragraphs
With all of the distractions online pulling us this way and that, we have become a world of skimmers.

  • When possible, use bullet points
  • Short paragraphs
  • Save the long paragraphs for your doctorial thesis

Use the Ever Not so Popular H1 and H2 Tags
Using H1, H2, and H3 tags (header tags) will increase your chances of being found by the search engines. The header tags tell the search engine what your site is about, and that's a good thing.

  • Use H1 tags for your post title. Use one H1 tag to a web page or post.
  • Use H2 tags for your main points. OK to use multiple H2 tags.
  • Use H3 tags for your sub points. OK to use multiple H3 tags.
  • H4 – H6 tags don't really matter in SEO. Use them at your discretion.

Add Links to Your Older Articles
Increase your reader's engagement by including links to your older articles. Do you have a relevant link that your reader might find interesting? Then add that link in your new piece. This will keep your reader engaged and on your site.

Call to Action
Every post should conclude with a Call To Action (CTA) for your reader. Use your CTA to ask your readers to sign up for your email list, check out another link within your site, leave a comment or to follow you on your social media sites.
Think of it as the ol' "Do you want fries with that?" question.

You can't always tell how successful a blog post is going to be, but there are a few things the writer can do to improve their chances of writing a successful post. Create great content, but keep the format simple and easy to read. Use header tags to increase your chances of being found by the search engines and leave a CTA for your readers. By using some of these easy tips, you just might find your next post in the Blogging Hall of Fame.

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The best marketing insight I’ve received in the past 5 years

Posted: 15 Apr 2014 03:00 AM PDT

Mark

be more human

Over the past few years I have had the great fortune to meet and talk to some of the greatest marketing and business minds in the world. I have learned so much from them, but there is one single sentence from Dr. Robert Cialdini that continues to hang in my mind every single day.

Although we had this discussion in 2012, his advice seems to grow more profound to me month by month.

Dr. Cialdini is arguably the foremost academic and writer on the subject of power and influence in the world. His books include the best-selling classic Influence: The Psychology of Persuasion.

While doing research for my book Return On Influence, I asked him, “Dr. Cialdini, in this information-dense world, how does a leader stand out?”

His reply: “Be more human.”

The more I have been immersed in this digital world, the more I am sure he is right.

Ultimately people will buy from who they know, who they trust. That isn’t going to come from the best backlinks or the most optimized content. I think the most human content and the most human companies will win in this competitive world.

Connecting in a human way builds trust. Trust builds loyalty. And loyalty trumps everything.

As I work with diverse organizations ranging from Johnson & Johnson to the US Air Force, I keep hearing myself repeat those words over and over again. Be. More. Human.

  • When you get down to it, isn’t that what we cherish most of all?
  • Is “being human” scalable across a large enterprise? How?
  • Where is the line between being human and respecting privacy? Is this changing?
  • Is “being human” a strategy? Should it be?

The idea raises a lot of questions. I am trying to discern what it means for me … for all of us in this community really.

Will the most human companies win? Will the most human blogs win? Will the most human humans win? I think so. I think that is really the killer app for an era of Content Shock.

Your thoughts?

Illustration courtesy Flickr CC and Thomas.

Book links are affiliate links.

The post The best marketing insight I’ve received in the past 5 years appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.

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Unlimited Pinterest Secret Boards: This Week in Social Media

Posted: 15 Apr 2014 02:59 AM PDT

Quinny Robbins

By 
Published March 8, 2014 Printer-Friendly

 

social media researchWelcome to our weekly edition of what's hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention.

What's New This Week?

Pinterest Announces Unlimited Secret Boards: "With unlimited secret boards, there's no limit to the number of ways for you to plan, contemplate, practice and explore all of the things you want to do."

more secret boards"You can always invite friends to your secret boards so you can hatch plots together in private."

LinkedIn Introduces All-New People You May Know Page: "The new People You May Know simplifies the experience of growing your network. It does that by bringing all of your pending invitations and suggestions to connect together in one place."

new people you may know page"The sleek new design features beautiful cards with larger photos for an easier-to-read, streamlined experience."

Disqus Adds Featured Comments: This new addition allows moderators "to feature a comment, placing it proudly at the top of the Comments section."

disqus featured comment"You can feature any comment within the discussion. When you feature a comment, it will be displayed prominently at the top of the thread."

Getty Images Introduces Embed Tool: This "new Embed feature makes it easy, legal and free for anybody to share (Getty) images on websites, blogs and social media platforms."

getty images embedYou can easily share Getty images on blogs and social media.

Evernote Adds Handwriting for Android: You can "easily move from writing to typing to taking photos and back all within a single note."

Facebook Releases Updates to Paper App: You can now "share articles via Facebook Messages, text message or email."

facebook paper update"Experience other improvements that make Paper even more reliable and—hopefully—that much more fun to use!"

Google Redesigns Hangouts App: This new version is "fully optimized for the iPad, including picture-in-picture video calling." And you can "record and send video messages up to 10 seconds long."

animated stickers google hangout appYou can use "animated stickers that help you share exactly how you're feeling."

Facebook Messenger Arrives for Windows Phone: "You can now download Facebook Messenger from the Windows Phone Store."

facebook messenger windows mobile"With Facebook Messenger, you will be able to see who's online for a private or group chat, send a private message and bring messages to life with pictures and stickers."

Here are a few social media tools worth checking out:

Sharalike: "With an easy-to-use, highly personalized approach to image management, Sharalike users can store, edit, enjoy and share gorgeous slideshows with just a few clicks."

sharealike"A single application for all image/video saving and sharing (instead of the multiple applications you currently need to use!)."

StoryBox: "StoryBox aggregates all forms of earned media—tweets; YouTube videos; posts; Instagram photos and videos; and content created directly through VideoGenie technology—on your site, which is then optimized based on (StoryBox's) proprietary engagement algorithm."

storybox"Easily collect new videos and photos from your community as part of your site experience."

Swiftype: "The easiest way to add great search to your website or mobile application."

swiftype"Powerful features in one simple package."

Here's a cool social media marketing ebook:

Other Mentions

Introducing Social Media Marketing World: 60+ pros help you master social media marketing! Join Chris Brogan (co-author of The Impact Equation), Mari Smith (co-author of Facebook Marketing: An Hour a Day), Michael Hyatt (author of Platform), Jay Baer (author of Youtility), John Jantsch (author of Duct Tape Marketing), Amy Porterfield (co-author of Facebook Marketing All-in-One for Dummies), Mark Schaefer (author of Tao of Twitter), Michael Stelzner (author of Launch) and experts from more than a dozen brands as they reveal proven social media marketing tactics at Social Media Marketing World 2014—Social Media Examiner's mega-conference in beautiful San Diego, California.

Check out this overview of the conference or click here for more details.

What do you think? Please share your comments below.

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HOW TO: Bulk #Unfollow #Twitter Accounts Using #ManageFlitter [#tutorial]

Posted: 15 Apr 2014 02:27 AM PDT

Quinny Robbins

HOW TO: Bulk Unfollow Twitter Accounts Using ManageFlitter [tutorial]

Whether you've hit Twitter's "Follow Limits" (see image below) or just want to do a virtual scrubbing of your Twitter account, unfollowing people can be both a necessary and cleansing task.

twitter-unable

However, the last thing you want to do is manually unfollow people one by one. It would take hours. You have better things to do right? This tutorial will show you how to filter and unfollow multiple Twitter accounts all at the same time.

Requirements:

  • An active Twitter account
  • Internet connection
  • ~10-15 minutes

01) Select A Free Twitter Admin Tool

There are several services that can help you manage your Twitter account and unfollow people. One of our favorites is ManageFlitter because they will allow you to bulk unfollow 100 accounts per day for free. Go to http://manageflitter.com/unfollow

unfollow-manageflitter


02) Try It For Free

The Pro version (I’m using) of ManageFlitter is $12 per month. For the purposes of this tutorial, we won't be using the Pro version (but I recommend you to buy it). Just click on the 'free trial' button to continue.

 


03) Sign In

Use your Twitter account to sign in to ManageFlitter.

unfollow-connect


04) Unfollow Menu Item

Select the Unfollow option from the Manage menu and wait for the system to process all of the data associated with your account.

unfollow-loading


05) Review "Unfollow" Filters

You'll then be taken to a screen that has the ability to filter undesirable Twitter accounts the following ways:

  • Not Following Back – Shows you everyone who you follow who does not follow you in return.
  • No Profile Image – If someone never took the time to select a Twitter profile image then they probably aren't worth following.
  • Non English – If you only speak English, then you might want to unfollow any non-English accounts.
  • Inactive – People who haven't tweeted in the last 30 days.
  • Fake Following – The fake accounts or spambots that you are following.
  • Follow Ratio: High – Accounts that follow more people than follow them
  • Follow Ratio: Low – Accounts that follow less people than follow them
  • Talkative – Accounts that tweet over 5 times per day
  • Quiet – Accounts that tweet less than 1 time per day
  • Influence: High – Very influential accounts
  • Influence: Low – Very uninfluential accounts

After you are done reviewing the different option, then proceed to the next step.


06) Select "Fake Following"

unfollow-fake

How you filter and who you choose to unfollow on ManageFlitter is entirely up to you. However, we recommend that you start with "Fake Following" and remove the spambots that you are currently following on Twitter.


07) Turn On "Batch Select" Toggle

unfollow-batchBatch Select allows you to preform actions to multiple accounts at the same time. We will use it to unfollow a group of undesirable Twitter accounts all at once. This will save you the hassle of unfollowing each account one at a time.

Click on the toggle to turn on Batch Select.


08) Manually Select 100 Accounts

Remember, the free version of ManageFlitter only allows you to unfollow 100 people per day. Don't click on "Select All Accounts" button. It won't work unless you upgrade to the Pro version of ManageFlitter.

unfollow-select-anti

It's annoying, but you will have to individually select your free 100 accounts.Pick the accounts that you want to unfollow and then click on the "Unfollow XX Later" link under the Batch Select toggle.

unfollow-manually-process


09) Process Now

After you add all of the accounts that you want to unfollow to the Batch, then click on the Process Now link.

unfollow-process

The 100 accounts that you want to unfollow will now appear on a screen. Unfortunately Twitter now requires that accounts be unfollowed manually. So you will have to click 100 times. It will just take a minute or so. ManageFlitter has an option to do this for you but it's not free.

unfollow-process-manual


10) That's it!

You did it! You just trimmed some fat off of your Twitter account. Please share this tutorial and if you found ManageFlitter useful, then tweet @Boost4Social

 

The post HOW TO: Bulk #Unfollow #Twitter Accounts Using #ManageFlitter [#tutorial] appeared first on Twitter Tools Reviews.

Engagement: How to Create a Loyal Audience That Loves You

Posted: 15 Apr 2014 01:54 AM PDT

Michael Stelzner

Is audience loyalty important to your business?

Are you wondering how you can increase your audience loyalty through engagement?

To learn the importance of engagement, I interview Danny Iny for this episode of the Social Media Marketing podcast.

More About This Show

Social Media Marketing Podcast w/ Michael Stelzner

The Social Media Marketing podcast is a show from Social Media Examiner.

It's designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview Danny Iny, author of Engagement from Scratch! He is also the founder of Firepole Marketing and host of the Connect, Engage, Inspire podcast.

Danny shares his techniques for increasing engagement, which engenders loyalty in his audience.

You'll find out how to define engagement in your business, the benefits of it and how to get started.

Share your feedback, read the show notes and get the links mentioned in this episode below!

Listen Now

You can also subscribe via iTunes, RSS, Stitcher or Blackberry.

Here are some of the things you'll discover in this show:

Engagement

From a writer to someone who specializes in engaging audiences

Danny shares that he has been writing since childhood, and started a copywriting business when he was young.

In 2006, he wrote his first book, Ordinary Miracles: Harness the Power of Writing to Get Your Point Across! In the book, he discusses his ideas about writing and how to write well. Although it's a great book, Danny didn't get the response he was looking for.

ordinary miracles book

Ordinary Miracles was Danny's first book.

The lesson he learned is that when you write copy, it's not actually about the words. You need to understand the people you want to connect with, and understand what matters to them.

Danny's copywriting practice evolved over time into a marketing and strategy consultancy.

You'll hear what happened when he attended local networking sessions that made him want to create a training program.

Danny soon discovered that people who didn't have an audience wanted to know more about engagement; and therefore, he wanted to help them. He started to reach out to all of the experts who had built an engaged audience from nothing.

With their input and perspectives, his new book, Engagement from Scratch! was created.

Listen to the show to find out why it's important to be sensitive to other people's needs.

Definition of engagement

Since his latest book was published, Danny says that he has developed the insight that engagement is about the deep emotional investment that people have in what you are doing.

If you think about Apple's customers, they are members of the Apple tribe. The fact that they use Apple's products actually says something about who that person is. It's a piece of their identity.

Not only are these customers incredibly engaged, they are also invested in what Apple does. If the company were to betray the values they stand for, the response would be dramatic. They would feel like a friend had betrayed them.

Danny says that the best model for conceptualizing engagement is by increasing the feeling of commitment through rewards over time. When someone discovers you for the first time, there is no connection, relationship or engagement. You have to give them something to keep them coming back.

firepole marketing sign up

To get people to commit, offer them something in return.

Make sure you give people an opportunity to provide you with their name and email address. Once they commit, you can reward them.

You'll find out another great way to get people to invest some of their time and attention, which will help you build a relationship with them. It's important to stand out from the competition, and one way to do this is to answer emails personally. This puts you in a whole different category.

To be a good email marketer, you need to have a double opt-in, a one-click Unsubscribe button and a high content-to-pitch ratio. You should offer a ton of value and ask for nothing in return.

subscription preferences

You should always offer an unsubscribe option.

Once you have built up a relationship with your subscribers, it's far easier to ask for something in return.

Listen to the show to find out how you can use a populated tweet to start a dialogue and get great responses.

The reward

Danny says that when people trust you, and you have earned their respect, it changes everything in your business. So when you have an offer, people buy from you. Your conversions go through the roof.

A great example is when Danny did a webinar about 18 months ago, when he was a lot less experienced. Although the information was good, he bombed the webinar. It shouldn't have converted by any means, yet it made five figures in sales.

The reason it did so well was that people knew and trusted Danny. They knew that whatever he was going to share was probably worth buying.

ecommerce

Once you have built trust with your audience, they are more willing to buy from you. Image source: iStockphoto

When you are in constant contact with your audience, you know what they want. It takes a ton of the guesswork away. They share it all with you.

You'll hear Danny explain what happened when Firepole Marketing went through a revamp, and why his audience was behind him, rather than complaining about the slightest fault.

Listen to the show to hear what happens when Danny promotes affiliates on his site.

Practical things you can do to start to improve your engagement

Danny says that you can do engagement from scratch if you have no audience, or have an audience but no engagement.

If you have an audience but lack engagement, the first thing he recommends you do is make sure that the emails you send out have your signatory on, so that subscribers can reply.

personalize your email

To help build a relationship with your audience, always provide your signatory on your emails.

Danny makes sure that there is always somebody on his team who can check emails and send a personal reply. It's a way for the person who receives the email to get to know the person who sent it.

The second thing that you can do (and it's not just with email) is to end the message with a call to action. It doesn't always have to end with a "buy this" message. You'll discover the types of messages that you can include, which will encourage a response.

The bottom line is that engagement is about relationships, and they are bidirectional.

Listen to the show to find out why it's a special time in the history of this online world.

How to manage it all

Danny says that you have to start small. Some people don't understand why he spends a lot of his time every day answering emails, but he says it's what drives all of his sales. Last year alone, they had nearly $700,000 in sales.

You can send out an email once a week. Not every email has to ask for a reply at the bottom either. Maybe once in a while ask for a response and build it up gradually. Let the people on your team contribute too.

Although Danny interacts with many of his audience members, his team deals with the student-, customer- and audience-facing stuff. It's a great way for people get to know who Firepole Marketing is.

firepole marketing team

Let your team help you respond to your audience's emails.

Listen to the show to discover why return on investment (ROI) doesn't exist without the I.

A successful engagement tip

Danny says there are two ways you can look at building engagement. There is wide and shallow, and narrow and deep.

Last summer, Danny and his team ran a Business Ignition Boot Camp, where 200 participants worked extensively with them for 6 weeks.

Although the course was free, the applicants had to fill out a 45-minute application. During the course, they received a ton of homework. Danny says that it was a phenomenal experience, and people are still evangelizing about it today. Not only are they customers forever, but they have brought in new customers too.

business ignition bootcamp

People are still evangelizing about this course that was run last year.

You'll hear about a scavenger hunt they did last year too, which will kick off again this month.

You don't have to blanket all of the people who follow you. Instead you can aim at the most engaged, in terms of their engagement with and investment in you. You need to think about what you can do with them that can bring them into the fold and make them part of your family.

Listen to the show to hear the importance of creating evangelists and why you can't pay for this kind of thing.

Discovery of the Week

I have recently discovered that ClicktoTweet has changed, and it's now even better.

When you first go to ClicktoTweet, it will ask you to log into Twitter. You can then generate your tweet. The result is a custom URL that you can embed or use as a forwarder.

With the new updates, you can track the results of the tweets that you shared. It shows you the number of clicks and how many were unique. It even shows you on a timeline which day got the most clicks. You can also see on a map which countries the clicks came from.

click to tweet analytics

You can now track which days got the most clicks.

With this kind of data, you can do tweet-level analytics. It's exciting what you can do with this.

There is also a WordPress plugin option, and although I've not experimented with it yet, I have downloaded it and read the code. It allows you to create a clickable box on your blog. You'll hear an example of how you can use this to drive traffic back to your blog.

There is also another plugin in the WordPress.org plugins directory called Click To Tweet by Todaymade. I don't think these are from the same organization; however, this plugin creates a really nice box with text in it.

If you think creatively, you can come up with some innovative uses for it.

Call in and leave your social media–related questions for us and we may include them in a future show.

Listen to the show to learn more and let us know how this works for you.

Other Show Mentions

This week's podcast is sponsored by Social Media Marketing World 2014.

SMMW logoSocial Media Marketing World 2014 is our physical mega-conference, which is set to return to San Diego, California on March 26, 27 and 28.

The buzz around this conference is amazing. If you look at our hashtag #smmw14, you will see all of the people who are excited about attending this conference.

The conference features more than 80 sessions in four major tracks: social tactics, social strategy, community management and content marketing.

A major part of this conference is about networking. Some of the exciting networking opportunities we have planned include the opening night party on a naval aircraft carrier, early morning walking and running groups, dedicated networking ambassadors, major networking time after keynotes and during lunches, special interest groups and so much more!

Be sure to check it out.

Key takeaways mentioned in this episode:

Ways to subscribe to the Social Media Marketing podcast:

What do you think? What are your thoughts on creating a loyal audience through engagement? Please leave your comments below.

Image from iStockPhoto.

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6 Ways to Use Embedded Tweets to Help Your Business

Posted: 15 Apr 2014 01:19 AM PDT

Kristi Hines

social media how toAre you looking for creative ways to embed tweets on your website?

Do you want to show off your customer's kind words about your business?

Since Twitter allows the ability to embed tweets on websites, people have discovered lots of creative ways to use them.

In this post, I'll show you six ways to use embedded tweets to enhance your content, drive engagement and establish social proof.

How to Embed a Tweet

From sharing spontaneous customer testimonials to increasing traffic and promoting events, embedded tweets can capitalize on or support engagement with your brand in a number of ways.

Before we get started, let's quickly review how to embed a tweet on your website.

When you find a tweet you want to embed on your website, hover over that tweet and click on the More link. Then you should see an Embed Tweet option.

embed tweet option

Finding the Embed Tweet option on Twitter.

When you click on Embed Tweet, you are prompted to copy the sharing code for the tweet.

copy embed code

Copying the embed code for a tweet.

Then you paste the embed code in your website. If your site is on WordPress, use the HTML/Text editor. When you save or publish, you have a live, interactive tweet on your website.

Yes, it's that simple! Now, let's look at some ways to use embedded tweets.

Here are some creative applications of embedded tweets:

#1: Build Your Reputation With Customer Testimonials

This is one of my favorite ways to use embedded tweets. For some businesses, it's tough to get fans to write personal or product recommendations on LinkedIn, send testimonials via email or otherwise profess their respect for a brand in long form. On Twitter, however, you generally find people who will take a quick moment to share their good experiences.

twitter testimonials

Twitter testimonial search for “I received great service.”

Find potential testimonials by looking through mentions of your @username and a Twitter search of your business name or product. As you browse through your mentions, save the best tweets about your business by marking them as favorites.

favoring tweets

Testimonial tweet saved as a favorite.

Once you find enough good mentions, add them to an existing or new testimonials page on your website, or scatter them in random places where you need social proof, like a sales page!

#2: Back Up Your Statements

Don't let readers of your content wonder whether you made something up. Use embeddable tweets to cite sources and quotes. For example, if I were to write that having errors on your website that affect smartphone users may hurt your rankings in mobile search, you may wonder where I got that information. But if I included this…

Then, you would know how I came to that conclusion. As a writer, tweets from a reputable source help you quickly solidify content. And as a reader, they help you move from "Wait, that can't be true." to "What should I do about this?"

#3: Encourage Retweets of Your Media

Instead of just embedding a video or SlideShare presentation directly on your webpage, why not share that content on Twitter and then embed the tweet with the media in it?

This way, people not only see the content on your site, but it's also easy for them to retweet it to their audience or reply to you with a comment.

#4: Increase Website Traffic With a Tweet Chat

Want to host a small Twitter chat or party on your own website to increase overall site traffic or page visits? Take embedded tweets a little further and add an embedded widget.

For example, let's say you want to have a Twitter chat with the hashtag #socialmedia. Go to Twitter and search for #socialmedia. Then, change the filtering to All tweets, click on the settings wheel icon, and select Embed this search.

embedded search results

Embedding search results for a hashtag.

When you configure your widget, be sure to turn safe search mode on to keep the conversation PG.

embedded tweet widget

Configuring your embedded tweets widget.

Now, just copy the code and add it to your webpage. You're all set to invite people to come have a Twitter chat on your website.

embedded tweet widget

Embedded tweet widget on a website.

Note that the refresh rate on these widgets is not very speedy, so you would only want to do this with a slow chat and not something insanely popular or fast-moving.

#5: Create Twitter Engagement for Blog Posts

Want to get more Twitter engagement and perhaps some extra tweets for your blog content? Search Twitter for the URL of one of your blog posts.

blog post search results

Search results for a blog post URL.

Change the filtering to All, and then click the settings wheel icon to embed the search. Then, embed it somewhere in your blog post.


Right below the widget, tell users how they can click on the area to compose a new tweet, add a comment about the post and then include the link so their tweet also shows up in the widget. The result? A new way for people to engage with your content and more tweets for your post!

Go ahead and try it here. Compose a new tweet in the widget above, copy the URL to this post (http://www.socialmediaexaminer.com/embedded-twitter-posts/) and paste it into the tweet with a comment!

#6: Promote Your Event

Whether you're marketing an upcoming event or showing off tweets from an event in progress, an embeddable tweet widget on your website does wonders for getting visitors excited.


See this in action in the margin of the Social Media Success Summit page!

One Thing to Consider

When using tweet widgets on your website, remember that any tweet containing those items is displayed.

While Twitter removes any profanity or sensitive information, it won't necessarily remove spam or negative responses. So you definitely want to scroll through tweets to see what people are saying before you add them to your website, and continue to evaluate embedded tweets on an ongoing basis.

What do you think? Do you use embedded tweets and tweet widgets? How do you apply them to your website? Please share in the comments section below!

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17 Twitter Marketing Tips From the Pros

Posted: 15 Apr 2014 12:45 AM PDT

Cindy King

social media how toAre you looking for fresh ideas to improve your Twitter marketing?

We sought out hot Twitter tips from the pros. Keep reading for inspiration.

Now's not the time to let your Twitter marketing go stale.

Twitter has already grown more in the last 9 months than in the last 5 years and this trend is expected to continue.

How does Twitter fit into your social media marketing? Here are 17 Twitter marketing tips shared by Social Media Examiner's writers.

Improve Your Tweets

Mari Smith

Mari Smith @marismith

#1: Share valuable content in your own voice

Do your best to craft your content tweets, @replies and promotional tweets all with a seamless style that matches your personality and/or brand.

Ideally, you want people to read your tweets and feel naturally compelled to click on your links and retweet you.

You just want to add value and have no agenda or attachment to "making the sale," yet you're strategic and mindful about how you tweet. Then you'll see a marked improvement in your retweet and click-through rates.

content tweet

A content tweet from Mari with a link to an informative blog post, and an upbeat comment in square brackets.

Mari Smith, co-author of Facebook Marketing: An Hour a Day.

Debbie Hemley

Debbie Hemley @dhemley

#2: Use keywords in your tweets

Keywords have been and continue to be a relevant and driving force for web content (whether we're talking about a website, blog post, Facebook update or a tweet). Keywords are the backbone of content.

So I'd have to say hands-down, my best Twitter marketing tip for business is to make a list of keywords that best describe your business and industry. Use these words as you compose your 140-character posts.

Think quality over quantity. Make every character and tweet count!

Debbie Hemley, social media consultant and blogger.

shane snow

Shane Snow @shanesnow

#3: Share links to useful content

Sharing links to useful content is, statistically speaking, more effective at growing and retaining followers than "engaging" with them in conversation.

That's not to say that conversations aren't useful in helping people to like you, but if you want to grow your fan base, you need to share more links than you do @replies.

Shane Snow, co-founder of Contently.com.

nichole kelly

Nichole Kelly @Nichole_Kelly

#4: Use search features to discover what your clients want

Use the search feature in a Twitter tool like HootSuite to watch for conversations about a problem your business can solve. It will give you insight into what is on your prospects' minds and provide an open door for you to help them.

Try providing a link to a great article or video that answers their question. This one action could lead to an ongoing dialogue that in turn may lead to a customer relationship later.

Nichole Kelly, publisher of FullFrontalROI.com.

Improve Your Networking

kristi hines

Kristi Hines @kikolani

#5: Connect with the right people and tweet with them

There are two crucial things businesses should focus on when implementing their Twitter strategy.

The first is not finding just anyone to follow in hopes that they follow you back, but finding relevant people to follow who are more likely to follow you back. You can bloat your account to 100,000+ followers, but if they are not interested in your content, it gets you nowhere.

You need to be using tools such as Follower Wonk, Twellow and Wefollow to find people who are in your region (if you're a local business) and interested in your industry. Then start following them.

The second is after you find your targeted audience, don't just tweet at them—tweet with them. Follow their conversations; add in your two cents from time to time. Follow anyone who talks about your brand and thank them for their compliments or help them with their concerns. Follow anyone who talks about your industry and show why you are an authority.

Doing these things will help you run a successful Twitter campaign that will give your brand exposure as a leader in your industry!

Kristi Hines, Internet marketing specialist with Vertical Measures and author of Kikolani.

Carla Dewing

Carla Dewing @CarlaDewing

#6: Use a classic icebreaker

Most followers become nameless, faceless numbers on a follower list. Remember when networking used to be about meeting people face to face? Icebreakers were important then, and they're just as important now in the virtual world.

Icebreakers help you share a common connection with a stranger—and make you memorable enough to begin and sustain a long-term relationship.

When you find relevant tweets from among your followers, retweet their blog link—and follow the author's feed. Then send them an @message, detailing something insightful about their blog post. At the end of the tweet, link to a similar post you've written.

This should result in more blog comments, retweets and followers, all from 10 minutes of effort. Twitter is all about icebreakers, and collecting followers who instantly recognize you in a sea of faces. Invest time in your introductions and they'll make all the difference to your feed.

Carla Dewing, content marketing expert and part-owner of Contrast Media.

Charlene Kingston

Charlene Kingston @SocialMediaDIY

#7: Cultivate relationships

Pay attention when someone tweets about your blog posts or retweets something you've shared. When you are building a business, never take it for granted when people help you spread the word. Start by thanking them for the tweet. And take it a step further: add them to a private list for tweeters and retweeters.

At least once every day for five minutes, review the tweets in that list. Look for great content that you might have missed, information from smart people you need to follow and conversation trends you might have missed. Jump into conversations, retweet items your community would appreciate and thank people for sharing great things.

But most of all, get to know more about these people who volunteered to become part of your team by sharing your content. It's all about relationships, and Twitter helps you build relationships with these important members of your community.

Charlene Kingston, founder of Social Media DIY Workshop.

Jim Lodico

Jim Lodico @jlcommunication

#8: Engage your audience

Find ways to reach out and engage your audience. Too many businesses want to just set their Twitter feed on autopilot or constantly push promotional content.

Although there is a place for the promotional tweet, your feed will receive much more attention if you make it a resource for your followers. Sharing articles of interest, leading discussions on topics important to your industry, answering questions and sometimes just being there can do this.

It's about creating relationships and building trust in those relationships. Although they may not be clients now, when the time comes, you've already cleared the first hurdle for your followers.

Jim Lodico, copywriter and marketing consultant.

sara hawkins

Sara Hawkins @saving4someday

#9: Be helpful

Plenty of people are filling up Twitter streams with the tech-equivalent of screaming infomercials to buy things. Effective marketing on Twitter takes time. But it also takes more than just selling or pushing your message.

Engaging and interacting with your consumers in a consistent and helpful way will keep your product or service at top of mind. Not everyone needs your offering right now. You want to provide information and solutions that keep them reading, so when they need what you have, they know you're there for them.

Sara Hawkins, lawyer and blogger.

Stephanie Gehman

Stephanie Gehman @airport_girl

#10: Transparency lends credibility

If you mess up, admit it. If you don't know the answer to a question, admit it. If you're inexperienced, admit it. If you're willing to admit that your business is not perfect and is a work-in-progress or open to suggestion, your audience is more likely to take you seriously. You build your company's credibility and trustworthiness.

The quickest way to lose credibility? If, as a business, you attempt to cover-up, lie or over-promise and under-deliver.

Be honest, be real and be transparent.

Stephanie Gehman, marketing manager for Harrisburg International Airport in Pennsylvania.

Bring Twitter Followers Back to Your Website

tim ware

Tim Ware @HyperArts

#11: Use hashtags to create and curate conversations around your brand

You can reward your followers when they participate by retweeting them or displaying their tweets on your site or blog.

Bergdorf Goodman is a high-end clothing and shoe retailer that is using the Instagram photo app as well as a Twitter hashtag (#BGShoes) to encourage fans to tweet pictures of their shoes (purchased at BG of course) around the city of New York.

bergdorf goodman

Bergdorf Goodman is capturing all of the photos and tweets on this interactive map, which gives users an incentive to participate.

Here's another example, the San Francisco Food Bank (@SFFoodBank) gave followers a challenge: Try to spend less than $5/day on food. And tweet about it along the way, using the #hungerchallenge hashtag.

Participants are listed on the Hunger Challenge website (and you can pity them in real time as they tweet about their barely full bellies, all captured in the hashtag stream: http://twitter.com/#!/search/hungerchallenge).

carina ost

Food blogger @CarinaOst is one of the participants able to help increase awareness of hunger in SF and promote the Food Bank.

hunger challenge

These tweets were not just blank advertisements; they were an entertaining journal of the struggle of trying to eat on a budget each day!

Tim Ware, owner of HyperArts Web Design.

christine gallagher

Christine Gallagher @ChristineG

#12: Share links back to your website for list-building

In most cases, people aren't going to buy from you right off of a site like Twitter. You need to shift your thinking from "How can I get this person to buy from me or hire me now?" to "How can I bring this person into my community and strengthen the relationship with him/her on an ongoing basis?"

One of the best ways to do this is to encourage visits to your blog or website by providing something of value for free in exchange for email addresses. (Make sure what you're giving them is extra-juicy and useful!) That way, you have permission to keep in touch and build an ongoing relationship with prospects.

This shouldn't be thought of as list-building just for the sake of boosting your subscriber numbers; rather, it's a natural continuation of the solid foundation you've begun building with a potential client or customer within the Twitterverse.

Christine Gallagher, relationship marketing speaker, trainer and coach.

Janet Aronica

Janet Aronica @janetaronica

#13: Tweet links to your blog more often

When you're thinking about using social media for lead generation, you want to use Twitter as not only a conversation channel, but also as a way to drive traffic to your content.

I found a significant increase in traffic from Twitter and engagement with our account when I posted several tweets of a blog post rather than one the morning. It gives your followers a chance to catch that link if they missed it the first time and also targets people in different time zones.

Don't be spammy and go overboard, but sharing your content several times (if it's valuable) will give you the extra edge.

Janet Aronica, Inbound Marketing Manager at HubSpot.

Fit Twitter Into Your Social Media Marketing

stephanie sammons

Stephanie Sammons @StephSammons

#14: Connect your LinkedIn account with your Twitter account

Syncing your LinkedIn account with your Twitter account can make your Twitter activities much more relevant to business. Not only can you share content across both networks simultaneously, but also you can keep track of your professional connections from LinkedIn and follow their tweets!

Here are three tips:

  • Make sure to add your Twitter account to your LinkedIn profile. Visitors to your profile will be able to follow you on Twitter right there from your profile page! Have more than one Twitter account (perhaps personal and business)? Add them both to your LinkedIn profile and designate your primary account.
  • Install the LinkedIn "Tweets" application on your LinkedIn profile and immediately go through and follow each of your LinkedIn connections who have Twitter profiles. In most cases, your professional connections are going to follow you back!
  • Create a Twitter list of your LinkedIn connections automatically with the click of a button using the Twitter application in LinkedIn. This makes it easy to follow the stream of updates on Twitter coming from your professional connections.

Twitter is a firehose of information, data and resources. I'm a big fan of making sense out of that data and making it more relevant to your professional network! Integrating your Twitter account with LinkedIn is a great way to do this. To learn more, catch this article from Social Media Examiner: How to Use LinkedIn With Twitter for Better Networking!

Stephanie Sammons, founder and CEO of Wired Advisor.

Make Twitter Tools Work for You

Ben Pickering

Ben Pickering @bpicks

#15: Take advantage of tools to help curate and share relevant content

Sending out 140-character messages every so often may not seem like a task that requires marketing automation software but, to the contrary, these tools can greatly improve the effectiveness of your Twitter marketing.

There are a slew of services available, some free and some paid, to help manage your Twitter account. At Strutta, we use the HootSuite dashboard to track Twitter activity, which can be easily categorized into multiple streams that we follow.

We also use Summify to help filter through the noise and surface news that is most relevant to our industry. This enables us to find content that is both useful to consume and valuable to share with our followers via retweeting.

Sharing relevant content from other trusted sources helps establish your credibility, especially when mixed with your own original content.

schedule messages

When it comes to sharing, having a platform like HootSuite where you can schedule tweets is extremely helpful.

Given the short shelf-life of a tweet, you can easily schedule content to be pushed out at pre-set intervals to maximize visibility.

Ben Pickering, CEO of Strutta.

Andrea Vahl

Andrea Vahl @AndreaVahl

#16: Add columns of searches in HootSuite

I have a separate tab in HootSuite set up only for searches that I want to monitor throughout the day. I have several columns of searches on this tab so I can see in one glance what people are talking about with respect to those searches at any given moment.

I use a combination of searching on hashtags and searching on just keywords.

searches in hootsuite

In this screenshot, I show one search I have with the hashtag #Facebook.

Then I also have a search where I put the words "how do I" which will give me an exact match on that phrase, and the word "Facebook" which will show both of those key phrases anywhere within the tweet.

I'm looking for people asking questions about Facebook that I can help with. I can then answer the person's question and perhaps follow them. When you help people who have questions about your niche on Twitter, you stand out as a leader and authority in your field.

Make sure you are authentically helping people out and not giving a sales pitch. So if you want to watch for people asking questions about your niche—which is yoga, for example—you would put the keywords "how do I" and "yoga." Or you may find that a better search question could be "where do I." Test out different keyword phrases to see what works best for your business.

Andrea Vahl, co-author of Facebook Marketing All-in-One for Dummies and Facebook community manager for Social Media Examiner.

Still Need Help?

jamie turner

Jamie Turner @60Second Tweets

#17: Get a Twitter tutorial from your teenager

I was at a conference last week where a professor who specializes in new and emerging media made this confession—he frequently asks his students to teach him how to use Twitter, Facebook, LinkedIn and other social media tools.

He went on to explain that at one point, during one of his tutorials, a student turned to him and said, "Aren't I paying YOU to teach me this stuff?"

The truth is, if you're like most businesspeople, it's very hard to keep up with all of the changes taking place. One way to get more efficient about using Twitter and other tools is to sit down with someone younger than you and ask him or her for a front-lines tutorial.

Oh sure, we all understand the CONCEPT of Twitter, but when it comes to the practical application or the unwritten rules, it's hard to keep up. The solution, I've found, is to not be shy about asking someone younger for a brief, in-the-trenches tutorial. In the long run, it'll save you hours and hours of anguish.

Jamie Turner, co-author of How to Make Money with Social Media.

What do you think? What's your favorite Twitter marketing tip? What works best for your business? Please share your comments in the box below.

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The post 17 Twitter Marketing Tips From the Pros appeared first on Twitter Tools Reviews.

75 #Powerful Ways to Get More #Twitter #Followers

Posted: 15 Apr 2014 12:12 AM PDT

Quinny Robbins

 

get-more-twitter-followers

This mission of this article is to provide you with the best tips on the Internet to help you get more Twitter followers.

The tips in this article can help you turbo boost your Twitter following and take your Twitter brand to the next level.

This article covers strategies you can apply to grow your Twitter network both online and off.

These powerful tips for building a strong Twitter brand can attract literally tens of thousands of followers!

If you want more followers for your Twitter account leave a comment with your Twitter username and let us know your favorite tip for getting more Twitter followers.

1. Upload a Real Photo of Yourself

Use your actual face shot to show your identity.Be-Real

Even though digital communication is increasingly becoming the order of the day, people are social creatures who prefer connecting to people they can easily identify.

People are more likely to respond emotionally to the real human face.

2. Create an Interesting Biography

Your biography should be thought provoking and most importantly factual rather than a work of fiction.

Your bio box should include a description of who you are and what you do.

This helps you create a professional look even before anyone relates with you.

3. Reply to Tweets Publicly

Although replying with a private (direct) message is quite easy, when you do this other people will be unable to see your response.

If you rarely reply publicly on your twitter profile, people may think that you are unsociable.

Keep your Twitter conversions public and this will help you build a reputation as a savvy Twitter user and attract new followers to your profile.

expert-podium

4. Follow Experts in Your Niche

Make sure you follow people and companies that have a solid position in your niche.

Following the right people is a sure way of getting noticed especially when you start a dialogue or reply to them.

In addition, following experts in your niche is a sure way for you to learn important tactics from them.

On the other hand, most network marketers look into the followers list of experts when they want to follow people with similar interests.

5. Focus on Helping Others

People join twitter in order to share ideas, interact with people who have the same interests and engage in interesting conversations.

Anyone who is on board only to make money from their followers will be doomed and failure and ridicule.

Twitter users are smart and they can easily tell if you are there to have a conversation or if you have been blown there by the winds of business.

twitter-promotion-tips

However, you can still promote your business on Twitter.

For instance, for every 20 non-promotional, informational and useful tweets you can have room for one that promotes or sells your business.

A smart way to promote your business is by creating blog posts that help your audience and introduce people to your business in a non-pushy way.

Since the main purpose of twitter is to communicate and socialize, it is vital to do less selling and more branding.  This will create more trust and respect from the people in your network.

For more promotion tips check out these 15 Twitter promotion ideas.

6. Don't Post Cryptic Tweets

It is very important to ensure that everyone can understand all the tweets you post.

This is a sure way of ensuring that all your followers feel like they are part of your tweets and conversations.

Take advice from Nietzsche:

Those who know that they are profound strive for clarity. Those who would like to seem profound strive for obscurity.

7. Create a Compelling First Impression

Fish-Jumping-Into-Empty-Bowl

This is vital especially for people who first discover you and are deciding whether to follow you or not.

Since they want to know more about you make sure they get a great first impression.

If you are managing a business page, there is a good chance you or your employer will want to use the company name for the name field of the Twitter profile.

But just because you use the business name for your Twitter account does not mean that you should not give the profile personality.

Use the bio field and / or background to identify the actual human(s) responsible for tweeting.  If multiple  people manage one account use cotags with initials and a high hat to identify who is tweeting what. Since my name is Garin Kilpatrick if I was tweeting on an account managed by several people I would add the cotag ^GK to the end of my tweets.

The more personal you can make your profile the more people will be to connect and communicate with you.

It's important to note that twitter does not display search results for people who do not have a complete user bio, real name and username.

8. Include Your Location

twitter-map-location

Just like a bio or face, including a location makes you a real person.

Be general if you are uncomfortable giving the exact directions to your office or home.

For example saying that you live in northern London is good enough.

The more specific you are about your location the more it is that people from the area around you will find and follow you.

9. Use the Twitter Search Tool

You can easily use Twitter search to find other people who tweet about the specific terms that you are interested in.

twitter-advanced-search

For instance, if health is your area of interest, you can search fitness, exercise or diet.

You can say "Hi" and follow people who share the same interests as you hoping that they will follow you back.

10. Offer Great Resources to Your Followers

Be resourceful, helpful and supportive by helping your followers find appropriate answers to their questions.

You gain your followers trust by sharing helpful information.

Once twitter users learn that they can benefit from your tweets or in any other way, they are more likely to follow you and keep track of your activities on twitter.

no-twitter-spam

11. Do Not Spam

Do not send irrelevant or pushy private messages to your followers.

The last thing you want to be considered is a spammer.

Frequency of posts is another thing associated with spammers.  Although frequent tweets will likely do you more good than harm, spacing those tweets out will help you avoid being labeled a spammer and get you better results by connecting with more people over time.

You will lose followers if you are spamming.

12. Create a Story

Everyone loves stories. Creating interesting and well structured stories is a sure way of earning more followers since people are bound to follow them.

You can create engaging stories about yourself of your business using tweets, photos, and videos.

Creating anticipation and excitement is the winning formula.

13. Participate in #FollowFriday

Throughout the week keep track of the people who retweet and make a positive impression on you and reward them with a #FollowFriday recommendation.

More often than not people you recommend for #FollowFriday will return the favor.

14. Write Killer Headlines

Killer headlines are a sure way of grabbing peoples' attention.

This will help you increase your twitter following and the number of clicks on your tweets.

For some awesome headline tips check out this post about mind-blowing headlines.

15. Stay Positive and Avoid Negativity

Nowadays twitter is full of complains and negative tweets.

Posting negative tweets will put off some of your followers and cause people to unfollow you.

16. Adopt a Different View

Blog posts that take a different or unique angle to the normal provoke lots of comment which shows that they are doing well.

Although in most cases it is quite easy to go with the flow, it is vital to adopt a unique line of thought which will make you stand out from the rest.

twitter-analytics-tools

17. Analyze and Optimize

Analyzing what your followers respond to will give you a clear path that you should follow in terms of what you should change and important aspects that you should focus in order to build a large and strong twitter following.

A twitter audit will help you balance your original tweets, replies, and retweets.

For more on this topic check out our post about 10 Awesome Twitter Analytics and Visualization Tools.

18. Always Introduce Yourself Subtly

Once you follow someone new, be sure to brows their feed in order to find a tweet that you can respond to immediately.

This will make them see that you are active and paying attention and hence they are more likely to follow you back.

19. Build Trust and Familiarity With Your Followers

Post educative, interesting, and legit stories which can be in terms of lessons and tips.

Most people following you are more likely to retweet your content or even suggest you to other users.

Building trust and familiarity makes it easy for twitter users to reach out to you.

20. Buy Twitter Followers

The fastest way to get new followers is by buying them.

If you want to buy followers I recommend the service: Grow My Twitter Network.

getmoretwitterfollowers.com-logo

21. Do Not Follow People Automatically

You should never follow people automatically without investigating who they are.

This increases the risk of following spammers who may hurt the credibility and authenticity of your entire twitter profile.

Brand yourself and your twitter channel.

Fill out your bio and add a professional head shot to your twitter account.

This will help you express who you are and how your business can help consumers (followers).

Conveying your personality accurately on twitter will help you appear authentic.

This will help you convey the same into your voice, tone and content shared.

This is an effective way of making you unforgettable in the eye of your followers.

22. Ask a Question

The beauty of twitter is true engagement which can be effectively stimulated by asking questions. This will create interaction as your followers try to respond to your questions. You should treat your twitter home feed like a chat room.

Drop in viable ideas

Everyone loves picking up new ideas and developing new solutions. Twitter is a great platform to connect with like-minded individuals and develop interesting ideas collectively.

Join twitter group chats

This is an excellent way of connecting with people and building more meaningful and deeper connections. On the other hand, such chats are very helpful to anyone blogging professionally or personally.

Such discussion are usually held once a month or once per week.

Ensure that you join appropriate chats where you will not feel out of place so as to participate by saying interesting and relevant things. As a result other twitter users will notice and follow you.

23. Follow Those Who Follow You

Though it is beneficial to have a large twitter following, it is also vital to follow those who follow you.

In addition, their followers will see that you are an active and fair twitter user and are probably going to follow you as well.

The give and take aspect of twitter is what makes it very unique, therefore, be sure to return favors.

24. Reply as Fast as Possible

Twitter is a real-time social network and the faster you can reply to people the realer you will be to them.

Money likes speed.  People like doing business with people they know they can quickly and easily contact if they ever need support.

social-networking-icons-280x280

25. Leverage Your Other Social Media Profiles

Link to your Twitter profile from your other profiles across the web. Facebook, YouTube, LinkedIn, etc.

On your Facebook page include a link to your Twitter profile in the Websites section.

On YouTube you can link to your Twitter profile in your bio, and in the description section for videos.  You can also mention your Twitter username in your videos, or watermark it as text on top of the video.

26. Link to Your Twitter Name in Your Email Signature

With every email you send you have an opportunity to link the recipient(s) of your Twitter profile.wisestamp-logo

I use a cool email signature service called WiseStamp that includes a twitter icon in my email signature.

If you don't want to use wisestamp to include an image link you can simply use a text link that says you should follow me on Twitter here.

27. Tell People They Should Follow You On Twitter

Dustin Curtis did a twitter experiment on his blog and found that when he said:

"you should follow me on twitter here"

his click through rate improved significantly.

you-should-follow-me-on-twitter-here

28. Tweet Awesome Content

If you can get more retweets you can get more followers.  Every retweet you get should

help you net a few new followers.  How many new followers a retweet gets you depends on who retweets you.

Share awesome content you will get more retweets, and more followers. When people visit your Twitter page and see that you are tweeting awesome content they will see the value in following your stream, and will be more likely to follow you.

Not sure where to start for awesome content? Check out my awesome content Twitter list:)

29. Ask Your Followers to Retweet You

Ask your followers to "Please RT" your best content.

Saying please has been proven to get better results.  I have tested this out and it really does work.

Every retweet usually leads to a few new followers, depending on how many followers the person who retweets you has.

Check out my article about how to get more retweets for more tips that will help your tweets go viral.

30. Create Targeted Connections

TweetAdder is a ridiculously powerful Twitter marketing and connection building program.

I have used TweetAdder to build tens of thousands of relevant connections and I highly recommend it.

I created a comprehensive TweetAdder guide explaining in detail which features of the program are useful, and how to use them for maximum effect.

31. Reach Out to Your New Followers

This can be something as simple as an automatic bubble tweet saying hello.

Even just using TweetAdder to send a message saying "Hi, thanks for following" to introduce yourself to new followers will help you keep more of them.bubbletweet

Use auto-dm's with caution; don't use them to send a spammy link, instead try to spark a real conversation and connection with a friendly hello.

I recommend against using TrueTwit Validation because many people would sooner unfollow you than going through the cumbersome process of validating you as a "True twit."

32. Carefully Include Keywords in Your Bio

The more details you can include in your bio, the better.  Tools like TweetAdder allow people to search and find people to follow based on the keywords in your bio.

Try to include keywords that both describe you and the content you tweet about.

33. Use #Hashtags in Some of Your Tweets

Hashtags can help people find your tweets through trending topics, and Twitter searTwitter-Hashtagch.

#Hashtags are not pretty to look atso use them sparingly.  Some people detest them and will unfollow you if you use them all the time.

#AvoidStupidLongHashtagsThough

#Hashtags do open your tweets to other tweet streams so using them when you are starting out can open your tweets up to a larger audience than just your followers.

The more people that find your tweets, the more people find (and follow) you.

34. Tweet Cool Pictures

People like to see and share cool pictures.

Pictures tend to retweet well, and the more retweets you get the more followers you can potentially net.

A few cool Twitter photo sharing tools include:

  • TwitPic - TwitPic lets you share photos on Twitter
  • Instagram – iPhone photo sharing service. Won app of the year from Apple.
  • Tweetphoto - Photo sharing made simple
  • Yfrog - Share your images and videos on Twitter

35. Block and Report Spammers

In most cases, the spammers are first names with a long number.

Following such users can confuse the automated systems as they try to sort through new twitter users.

This will help your account remain credible and speed the process of sorting new followers.

Keep a clean list of followers who are useful personally and professionally.

36. Retweet Others the Classic Way

The best way to get on the radar of others is with a retweet in the classic style, rather than the new style.

A classic retweet is when you start the tweet with RT and their username, for example:

"RT @Garin: 50 Innovative Ways to Get More Twitter Followers – http://twittertoolsbook.com/how-to-get-more-twitter-followers/"

Doing this causes your retweet to show up in their mention stream, which is more visible than retweeting in the new one-click style.

37. Unfollow People Who Don't Follow You

For those who don't own a Twitter marketing program like TweetAdder there is a free alternative called Manage Flitter that creates a list of all people who don't follow you and makes it easy for you to unfollow them.

manageflitter-logo

38. Email Your Contacts and Ask Them to Follow You

Send an email to your existing contact list letting them know that you are on twitter, and that they should be following you.

One way to do this is to use an emboldened post-script in any newsletters you might send.

For example: 

P.S. Follow me on Twitter @Garin. :)

39. Tweet During Peak Times

Tweet during peak twitter traffic times.

Check out this post I wrote about everything you need to know about timing your tweets so you can get your tweets more exposure.

The more exposure your tweets get the more followers you will pick up in the process.

40. Participate in Trending Topics

Trending topics are visible to thousands of people at once.

Participating in a trending topic can give your tweet more exposure than it normally would.

With more exposure your tweets have a better chance of spreading, and this can net you a bunch of new followers in the process.

41. Follow Highly Relevant People

The more relevant the people you follow are, the better the chance is that they will follow you back.twitter-bird-new

TweetAdder can help with this by allowing you to target people to follow based on the keywords they use in their bio, or in their tweets.

The best way to ensure you are building relevant connections is to check out people for yourself.

42. Engage with Twitter Giants

If you can engage Twitter Giants, you can potentially get a large amount of exposure if they respond to you.

Your chances of getting the attention of a Twitter Giant grows as your following grows.  Be persistent.  Get them on lists and tweet their original content.  Mention them for #FollowFriday.

I engage with Twitter Giants on a regular basis and I'm sure that if you keep trying you can do the same.

43. Use a Tweet Button in Your Blog Posts

Sites with twitter share buttons installed get seven times the twitter mentions as websites without them.twitter-button-sharing-statistic

Twitter recently launched the official tweet button, and I recommend you use it.

If you install this button into your pages or posts manually you can also choose to have the button recommend people to follow after a  tweet is sent.

If you are running a self-hosted WordPress blog the best plugin for integrating a tweet button and other social buttons is Digg Digg.

Digg Digg is the plugin that installed the social sharing buttons that follow you as you scroll down this page.

44. Do a Charity Promotion

Drew Carey (@Drewfromtv) is paying $1 for every follower he gets, up until 1,000,000 followers.

This strategy has netted him over 600,000 followers already, and plenty of publicity.

45. Create a Great Looking Twitter Background

Most people still use the web based version of Twitter, which means they will see your background when surfing to your profile.themelon

If you take the time to create a custom Twitter background people will notice and you will get more follows as a result.

Check out the tool Themelon for millions of color combinations.

46. Pick a Short and Memorable Twitter User Name

The shorter your username the better.

Many people still use the classic style retweets, so having a shorter username means that more people will be able to retweet your tweets.

47. Tweet Often

When I met @unmarketing he told me the month he became really big on Twitter he tweeted about 10,000 times.

By tweeting all the time you might piss a bunch of people off, but the ones who don't unfollow you will be much more familiar with you, and will be more likely to retweet you.

How effective this strategy is depends entirely on what you tweet about, of course.

 

The more you tweet, the better chance you have of your tweets being seen by people who do not follow you yet.

The more recent your tweets are, the more relevant it will seem for someone to follow you.

48. Run a Contest

twitter-contestRunning a successful Twitter contest is a great way to attract new followers. Offer a good prize and make sure you clearly communicate the rules of entry. If your prize is related to your brand then it can also help find targeted followers who are interested in your area of expertise.

Be creative! Try giving away an experience, a vacation, a meeting with a celebrity. Contests draw attention! Offer multiple prizes, including a grand prize, 3-5 mid-level prizes, and as many small prizes as you feel like.

Set a hashtag for your contest like#mycontestisawesome or #winmystuff, and include it in every tweet about your contest.

Launch your contest through Twitter and any other mediums you are using. Blogs are great at driving contest traffic, because they can explain the prizes and rules in greater detail.

You can use the conest as an inbound marketing vehicle for your website and award prizes based on  who drives the most traffic back to the contest page, thus helping it spread virally!  Get contest entrants to use bit.ly links which have built in analytics so that you can track who sends the most traffic.

49. Use Twitter in Your Blog Comments

When replying to posts on other people's blogs, leave your Twitter name in your reply.

If you are commenting on a disqus comment system (like the one in this post) you can click a twitter icon and share your comment on Twitter.

50. Interact

This is something many new users miss on Twitter. Twitter is not simply a medium to broadcast like television or radio, although some people do drop the ball and use it this way.  Twitter is meant for both broadcasting AND interaction.

Answer back to people who tweet you. People who talk to you will be much more likely to follow you.

Whenever someone tweets or retweets me I check to make sure I am following them, and I imagine that many other people check this out as well.

51. Install a Twitter Follow Button

The official Twitter follow button makes it easy for people to follow you directly from your site.

Installing a Twitter button is really easy, it just takes copying and pasting the code, and inserting your username.  I have two twitter follow buttons installed into the sidebar of this blog, feel free to use them if you want to see how they work. ;)

52. Add Yourself to Twitter Directories

There are directories like Twellow, wefollow, and several others where you can add your Twitter profile and get more followers.

Wefollow is an especially helpful Twitter directory because it is the largest directory on the web.

There are dozens of directories of Twitter users online, including Twiends, WeFollow, and Twellow, and more.

Add yourself to as many directories as you can find under the proper categories, and you will begin to see some users following you from these sites.

When someone follows you through one of these directories you will receive a notification email from Twitter – if you have these turned on. In these notifications you can see which directory they followed you through.

If you're using Twitter Marketing software like TweetAdder you'll want to turn these notifications off because it gets annoying with a few hundred daily emails from Twitter.

53. Write Articles and Place your Twitter Name in the Signature Box

Write articles on your topic of interest and place your Twitter name in the resource box. Submit these articles to places like EzineArticles.com and GoArticles.com.

54. Install a Twitter Widget into Your Website

Did you know that you can add a Twitter widget on LinkedIn that will display your recent tweets? There are many places online that will allow you to display a list of your latest tweets, and these widgets are a great source of new followers!

You can get an official custom Twitter widget that works on any site where you can add custom code!

I use publitweet widgets to embed my Twitter stream into my blogs, since these are more powerful than official Twitter widgets and import not only my tweets, but also a preview of the content that was shared if a link was tweeted.  See the image to the right for an idea of what these look like, although the design is custom.

55. Link it Up

The more links you have to your twitter profile the more ways there are for people to follow you!

This means online and offline, put a link to your Twitter profile everywhere you can.

Link to Twitter from Facebook, from your blog, from your guest posts, from your videos, in your email signature, and anywhere else you can think of.

Usually if you just put an "@" sign in front of your username people will understand that you are listing your Twitter name.

56. Write a Guest Post

Even if you don't have a blog of your own, you can easily gain notoriety and followers by writing posts for other blogs.

Running a blog is hard work, and most people and companies welcome well written posts to give them a break.

If you do score an opportunity to guest post, link to your blog if you like, but be sure to link to your Twitter account as well.

Want to learn more about guest posting? Check out these ten great guest posting tips.

If you are interested in writing a post for this blog contact us and let us know your idea for a post!

57. Be Funny

Laughter is the best medicine. Funny and witty tweets retweet very well.

Just check out favstar for some of the funniest tweets.

@Badbanana and @shitmydadsays are always good for a laugh.

58. Sign up for my free 7 day eCourse

Enroll in my free 7 day twitter eCourse and you will receive awesome twitter tips and tricks by email that will enable you build a powerful twitter presence that will help you get many more followers.

59. Advertise Vacancies

If your company of business is doing well, you can use your twitter account to advertise any vacancies that you may have.

If twitter users realize that they may benefit from such opportunities, it is more likely that they will follow you in order to look out for your feed.

Share opportunities with your followers and they will retweet and recommend you and this will lead to more followers.

60. Do Podcasts

Podcasting is a great way to get attention, it showcases your expertise, and helps build an audience.

Creating your own podcast is simple. All you have to do is download a program such as Audacity (or, if you're on a Mac, GarageBand works well.)

Record your audio, edit out long pauses or background noise, and make sure to mention that people should follow you on Twitter!

61. Host a Webinar

Webinars are online seminars, and can be a powerful way to build your brand and your Twitter following.webinar-graphic

A Webinar is a perfect medium to get more Twitter followers fast, since you can link directly to your Twitter account during and after the webinar for attendees.

You can begin by creating a template for your slideshow that includes your Twitter information in the bottom right hand corner. Many attendees will automatically look in that corner of the presentation last, while listening to your information.

Encourage Twitter users to follow you throughout the presentation, and talk about the benefits of the content you share on Twitter.

If you plan on hosting a Q&A session ask people to follow you on Twitter and tweet their questions. Not only will this get you immediate followers from the participants, but their followers will see the questions being posed to you as well, and this can lead to more followers.

The software I use to host my webinars is called anymeeting and it is free to use for up to 200 attendees.

62. Do customer support through Twitter

Now, we're not suggesting you throw away your helpdesk, but add Twitter as a support channel. You may find that users are already tweeting questions at you. Most good helpdesk software already offers Twitter integration.

Some people like posting support questions via Twitter, as they feel the public nature of it will lead to a faster response. Some prefer using private channels and may not use Twitter, but adding it will win you some new followers providing you offer good timely support through it.

63. Integrate Twitter with Your Videos

People love to watch videos. Creating video tutorials for your area of expertise is a great way to get exposure for yourself, and your Twitter presence.

Place your Twitter username in various places in the video, and you can even use a watermark or video annotation so that your twitter username is constantly visible.

If you have a YouTube channel make sure to include a link to your twitter profile on your channel page.

Offline Strategies for Getting More Twitter Followers

64. Rent a Billboard

If you are really ambitious, rent a billboard and put your Twitter name on it.  This is what Ashton Kutcher did when he was racing against CNN to be the first to 1,000,000 followers.

This strategy worked for Ashton and I'm sure it could work for you too if you have a few thousand dollars to cover the cost.

65. Word of Mouth

Tell your friends and relatives to follow you on Twitter.

Bring Twitter up in person when you are chatting with people.  If the people you are talking to active on Twitter convince them to follow you, or if they are not on Twitter convince them to join.

66. Speak at Conferences

While most people already know that speaking at conferences is great for business, many people forget to promote their social media accounts through this platform.

The next time you're giving a presentation at a seminar or conference remember to mention your Twitter account!

Create a presentation #Hashtag and encourage attendees to tweet about your talk for best results.

If you are using presentation software or an on-screen image during your speech, display your username on screen.

If your audience likes what you have to say, they may just follow you later! You can even host the conference yourself, including your Twitter information on conference tickets and tweet the events as they happen. When it comes to live events, the sky is the limit!

67. Put Your Twitter Name on Your Business Cardvistaprint-free-business-cards

Twitter promotion does not have to be limited to the online world.  Include your Twitter name right on your business card you will be able to get several new followers.

Don't have your Twitter username on your business cards yet?  You're in luck Vista Print is currently giving away 250 business cards for free.

68. Host a Tweetup

Most of the time, offline strategies involve people finding you offline and connecting with you online afterwards.

Tweetups allow you the opportunity to connect with Twitter users in person, even if you have never met before.

Because the group of Twitter users that meet is often diverse you will likely gain at least a few new followers from a tweetup.

You can start a tweetup simply by asking around your circle of twitter followers. Offer to host the event at a coffee shop, restaurant, or even your office.

Create a dedicated web page or blog post for the event, a hashtag (for example, #mytweetup) so that users can follow the event, and encourage tweeters to share with their friends and followers as well.

You can gain large amounts of exposure from something this simple!

69. Do a Radio Interview

Much like speaking at conferences, radio interviews are a great way to get attention.

Whether through AM/FM, satellite, or Blog Talk Radio, the interviews can be used to gain some positive and wildly popular PR.

To be interviewed on the radio you need to position yourself as an expert. Watch your local stations for requests (they often publish them via social media,) list yourself in expert directories, and even contact the station directly and ask if they have any upcoming opportunities for experts.

While you won't have a visual medium to display your Twitter account, repeating your Twitter username a few times during your interview can help you gain new followers. You can also use your interview time to promote contests and upcoming events through your Twitter feed, which is sure to get you some new followers in no time at all!

70. Newspaper Interviews and Articles

If you can somehow tie your business or industry to a current event, it can be easy to get an article in the traditional press that includes your information. You can distribute your own article via press release, or make yourself available for expert interviews through directories and by approaching the media directly.

If you have the resources, hiring a public relations firm can be a great help with this. They can get you expert interviews in many newspapers and national publications, and because of their existing relationship with the editor, you will often be allowed to include a bit more company information than the average submission.

If you don't have the resources (or just prefer DIY methods), write a compelling press release that ties your business to a current event. Distribute it to the local media, and call to follow up. Create a media kit or press kit for distribution when someone asks for information about you and your business. Getting interviews in traditional press isn't difficult for a small business owner, but it does take an investment of time and some persistence.

When you do gain some media exposure, while most companies are just now beginning to include links to their website in the article, you can include links to social media accounts like Twitter to get new followers and exposure for your expertise.

71. Attend Networking Events

If you run a business, you likely have a local networking event that you do or can attend.

Publicizing your Twitter profile at events like these through your business cards, stickers, and stamps can gain you a large number of targeted Twitter followers very quickly!

Be sure to offer an incentive for following you, such as free reports, discounts, or updates.

72. Give Away a Free eBook

Few things say "I'm an expert" like being an author.

While print titles still have more clout with traditional audiences, eBooks like those for Kindle and other e-readers are gaining popularity.

If you're looking to establish yourself as an expert, traditional publishing houses may get you the most notoriety, but self-publishing with a good public relations agent can get you similar results today.

Being sure to include your social media links – including Twitter – is a great way to allow readers to connect with your expertise after reading your book. Start by offering your Twitter ID on the inside front cover, where many bookstore shoppers will look for your bio; then include your information on the back cover, in the introduction, and throughout the book.

If you are willing to think outside of the box, you can even include your Twitter ID in the footer of every page. Even if they don't follow you immediately after reading the book, they will subconsciously recognize your account in the future and be more willing to follow you if they come across your name again.

Several prominent social media celebrities even use Twitter to launch subsequent titles, so don't overlook the possibilities here. The opportunities are endless!

73. Research and Publish a Report

Reports and white papers are still an essential form of communication for industries and markets around the globe. If you have any data or research to share, or even just helpful ideas, publishing a report or whitepaper can successfully get you the attention of industry leaders, media, and yes – social media.

You can get your white papers and reports distributed by trade magazine distributors across North America, which will often give you the customers' information. Offer the report or whitepaper on your own website, as well as on Twitter itself. You may find that the link to your report gets retweeted, getting you valuable exposure!

As with other forms of offline publishing, be sure to utilize your author's bio and include links to Twitter and other profiles.

74. Magazine Articles

Like newspaper articles, magazine articles can get you great attention from readers and potential customers. Unlike newspapers, however, they can be much longer in length, explain things in much more depth, and offer more opportunities for promotion.

Go to the website for your favorite industry magazine and look for a link to their publishing schedule. There, magazines will list topics that they are going to be covering in the coming months. If you feel you can contribute to one of these topics, contact the editor with a proposal for your article. Do not send the whole article! Editors need a quick glance to determine if your content will be worthy, before approving you to begin work.

The great thing about working with magazines is that in certain circumstances, you can even get paid for your submission. How many opportunities do you have that allow your advertising to pay you? Magazine editors will typically allow for a longer author's bio, offer more opportunities for promotion, and may even extend offers for inexpensive advertising in exchange for your contribution.

75. Use a Quick Response (QR) Code

There are several services online that allow you to create quick response or QR codes. These codes are simple square barcodes that are gaining massive popularity with smartphone users, as they can be used to direct any phone to a specific web address just by taking a picture.

Create a QR code that links to your Twitter profile, and put it up everywhere – on your website, on your business cards, on any signage outside of your office or store, or anywhere else you can think of that might attract enough attention to be worth a snapshot.

Did you like this post? If so please retweet it on Twitter!

Enroll in my 7 day Twitter Tips eCourse for FREE.

Feedback

Do you have any tips for getting more followers?  Share your tips and/or your username in the comments below!

Feedback

Feel free to include a link to your Twitter profile in a comment below so that people can find and follow you on Twitter!

 

The post 75 #Powerful Ways to Get More #Twitter #Followers appeared first on Twitter Tools Reviews.

Get Better Results with Twitter

Posted: 14 Apr 2014 11:37 PM PDT

GrowYourTwitterNetwork

get-better-twitter-results

When you boil it right down there are two fundamental ways that you can get better results with Twitter.

1. You can get better engagement with your existing followers.

2. You can get more followers.

So let's take a few minutes and explore these two elements of Twitter success.

How to Get Better Results from Your Existing Followers

To get better results from your existing followers you should be proactive with your engagement and posting.

Set aside a few minutes each day to help spark conversation with people in your network. Share their content and spark conversation around common interests. Get to know your followers better and help them out if you can.

Identify the keywords that matter the most to your business and use Twitter search to find people tweeting about the topics that matter the most to you.manageflitter

Follow people back when the connection is relevant and this will help you retain the followers you have since there are free tools like Manage Flitter make it easy to mass unfollow people who don't follow you.

The content you share also plays a pivotal role in your Twitter success.  Share the kind of content you wish other people would tweet about.

For best results create your own content (ideally on your own WordPress blog) even if it is just list posts and compilations of content from other people.

How to Get More Followers and Multiply Your Success

Getting more Twitter followers is more of a challenge but it gets easier as you go since the more followers you have the more your momentum and social proof will make it easy for you to take your network to the next level.

If you have your own blog you can implement a Twitter "Follow Button" so that people can follow you directly from your site.  I use Twitter follow buttons for all of my websites, and you can find one in the right sidebar of this blog.  If you use a free blogging solution it is probably impossible for you to implement one of these.

If you want an instant boost of influence and social proof I recommend you check out the service: Grow My Twitter Network.

For more powerful follower getting tips I recommend you check out this epic article I wrote with 50 ways to get more followers.

The post Get Better Results with Twitter appeared first on GrowYourTwitterNetwork.

The post Get Better Results with Twitter appeared first on Twitter Tools Reviews.

Submit Your Program to Top Affiliate Directories

Posted: 14 Apr 2014 11:06 PM PDT

Listing your Affiliate Program in the top affiliate directories is a good way to start recruiting serious and high-performing affiliates. To help speed up the submission process for you, Affiliate Software HQ has created an exclusive listing of the top 15 affiliate program directories.

As far as we know, this is the only one available which is listed in order of popularity, to ensure that you know you are submitting to the top affiliate directories first. (Popularity has been determined based on Alexa ranking.) Another unique time-saving feature of our list is that the links take directly to the directories' sign-up pages.

If you have limited time, submit to the top 5 for now or use one of the time-serving tools listed at the bottom of the page. Whatever you do, don't waste your precious time manually submitting to the dozens of affiliate directories on the web that no one ever visits. Often there are some very good reasons why no one  visits them – they are spam sites that you don't want backlinks from.  Stick to this list.

The Web's Top Affiliate Directories

(in order of popularity)

AssociatePrograms.com
AffiliateScout
AffiliateSeeking.com
AffiliateTips.com (Note: This site is a general directory but also has a focus on gaming affiliate programs)
AffiliateRanker.com
AffiliateFirst.com
100 Best Affiliate Programs
Top-Affiliate.com
WhichAffiliate.com
AffiliatesDirectory.com
WebmasterAffiliates.net
AffiliateGuide.com
SponsorDirectory.com
AffiliateHangout.com
Refer-me.com
e-sponsors.ws

For more tips on find affiliates, visit our 5-Step Guide to Affiliate Recruitment.

Tools to save you time spent submitting to Affiliate Directories:

Affiliate Directory Submitter has automated and semi-automated features that will allow you to submit to dozens of  affiliate directories yourself with just a few minutes of active work. It costs a one-time fee of $97 and is backed up by an 8-week Money-Back Guarantee (and since the payment is through Clickbank, that really means something).

Check out Affiliate Directory Submitter here.

Affiliate Announcement will submit to the 100 top directories for you, and provide some other valuable services, such as: • Affiliate program review to ensure the program meets all submission policies • A comprehensive submission report • Copy writing of your affiliate program description • Category keyword research and selection • Program listing optimization • Link testing • A review of your affiliate sign-up page and agreement for compliance with directory guidelines

At $295 it's a bigger investment and for that reason, I would not recommend it in most cases. But it still seems like good value for someone who really wants super-effective affiliate directory listings, and is not able to do achieve this alone.

Check out Affiliate Announcement here.

Get more tips for finding affiliates.

The post Submit Your Program to Top Affiliate Directories appeared first on Twitter Tools Reviews.

1 commentaire:

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