TwitterToolsReviews |
- 35 ways to get more #Retweet
- #ManageFlitter Redesigns, We #Review
- #Howto Use #ManageFlitter to #Increase Your Influence on #Twitter
- 10 #Awesome #Twitter #Analytics and Visualization #Tools
- Facebook Marketing Plan: How to Grow Your Business With Facebook
- Banner Ads for Affiliate Program
- How Brands Can Leverage Holidays for Their Social Campaigns
- How to Use Twitter Events to Grow Your Network
- How to Create Written Content that Generates Leads
| Posted: 14 Apr 2014 02:58 AM PDT Getting retweeted is a great way to extend your influence online. Retweets lead to more traffic, more followers, and more clout. As Tim Ferriss explains, getting retweeted is part art, part science. To maximize your retweet potential your best bet is to have a catchy headline, clean grammar, and some cool content to drive your tweet home. Write a bold tweet and there is a good chance that someone will retweet it. Write a tactical tweet, and even if it lacks monumental importance, the science of retweeting will help it spread. The tips below are a collection of my experience and research. Try them out for yourself and watch as your tweets are retweeted far and wide.
1. Install a Twitter button into your website/blog |
| #ManageFlitter Redesigns, We #Review Posted: 14 Apr 2014 02:25 AM PDT We recently got the opportunity to check out the newly redesigned ManageFlitter–a Twitter management tool designed to help users efficiently communicated with followers and control account interactions. The service, which is based out of Australia, offers some interesting features that distinguish it from other Twitter clients. From its unique PowerPost tool to topic analytics and and follower stats, ManageFlitter brings a lot to the table. But how handy is it? We took a look at each piece to determine just how useful it is from the perspective of both a casual user and someone looking to strengthen a business brand. Unfollow The first tool that is presented to a user is designed to enumerate accounts that you should stop following–and it is aptly named Unfollow. This tool displays specific data about accounts you follow: those that don't follow you back, those without a profile picture, potential spammers, non-English tweeters, accounts that don't have many followers, inactive accounts, talkative accounts, and non-talkative accounts. If you upgrade to a Pro account, you also get the options of seeing fake (spam) accounts that follow you, combine these filters in Ninja Mode, or create a whitelist of accounts that you don't wish to modify. For anyone in these categories, you can easily unfollow, force them to unfollow you, or manage them with Twitter lists. It's a bit odd that this is the first tool that is presented to users of ManageFlitter. For starters, how often are you going to want to mass-unfollow a group of users? It seems as if you would only use this tool occasionally if you find that your feed is becoming too cluttered. From a strategic perspective, users often follow Twitter accounts with the sole hope that the account will follow them back. The Unfollow tool would be useful to prune out those accounts that did not return the favor, but again, how often would this be used? From the perspective of social media marketing, it makes even less sense to highlight this mechanism. If you're concerned with quantitative interactions it is unlikely that you're going to want to mass-unfollow accounts or force them to unfollow you. If the idea is to spread the word about your brand or product, limiting your social connections feels like it is in the opposite direction of where you want to be heading. Follow The next tool, Follow, acts as the exact opposite of Unfollow. However, it is only available to Pro accounts. As you might expect, this tool is designed to help you figure out new accounts to follow. It contains filters that outline people who are following you but you aren't following back, your verified followers, and popular followers. It also lets you see who other accounts are following and who is following them. And like Unfollow, the Follow tool lets you combine filters in Ninja Mode. For the casual Twitter user, this feature is great in aiding the discovery of other users with whom to connect. In the eyes of social media marketing, it lends useful data about the users who are following your account. Many social media campaigns like to follow back their followers–it's a nice gesture that helps build a customer-brand relationship. The Follow tool makes it easy to quickly follow back other accounts and find out who and what else your followers find interesting. One of the downsides of this tool, and throughout the service, is that there's no easy way to engage with your followers. You are simply given data in the form of a list. While quantitative data has its merits, quality connections are gold in social media. It is much more valuable for your brand to build a strong and meaningful connection with 200 users than it is to pass along surface content to 2000 users. This might seem contrary to traditional marketing, but social media is not traditional marketing. Two hundred devoted and engaged customers are more likely to share and recommend services to friends and family and other users will trust personal recommendations far more than typical advertising. Unfortunately, ManageFlitter doesn't provide much of a mechanism to facilitate this. Search ManageFlitter's search tool is much more powerful and user friendly than the one built in to the Twitter website. Simply type in a search term and you can see what people are saying about it. Like the other tools, it allows you to mass select search results so that you can manage follow settings and lists very easily. It is also extensible to user profiles as well. One of the nicer features is that you have the capability to order the search results. Twitter's native search only lets you order by date. ManageFlitter lets you order by user tweets, lists, a user's last tweet, how influential a user is, and followers. For both users and brands, the search tool is very powerful in finding out what others are talking about. Analytics Analytics, like Follow, is another tool that is only available to Pro accounts. It is very similar to Search except it keeps historic data and presents it in a graphical format. To test, we searched for the term besttechie and observed the output. One of the most interesting features was the output of Tweet Clusters. This graph attempts to analyze both when and how people are discussing a topic–either through retweets or sharing of a specific link. Other useful data about a topic is also available. You can analyze by language, mentions, author, source, hashtag, and url. Such information is valuable when trying to gauge how users are discussing a topic, such as your brand. Our only complaint follows suit with the issues with Follow. While the data is nice, there is no immediate way to act on the data from within the tool. If I see that a lot of users are tweeting about a specific link on my website, I may wish to reach out to them to respond to their comments. As of now, there is no way to do that from within ManageFlitter. PowerPost The last, and most interesting feature of ManageFlitter is PowerPost. The name says it all: it is a powerful tool that allows you to strategically schedule tweets. The idea is that it gives you the ability to send out a tweet when the most users are likely to see it. You can tune it in terms of hours or days. You also have the ability to view statistics by location. If you live in Los Angeles but want your tweet to be seen by users in New York, you can pull the appropriate data to do that. And if you have a Pro account, you get additional features such as the ability to see when most of your followers are likely to be active. PowerPost is an extremely smart tool to use when trying to get announcements out to your followers. While it would be impractical to try to use it for every tweet, it seems to be a perfect fit for "big news" types of announcements. If more people see your content, and the content is meaningful, it stands that more people are likely to share your content. This is a win in social media. Final Thoughts ManageFlitter certainly offers some unique and powerful utilities for gathering and analyzing Twitter data. Its user interface is intuitive and easy to use, and if all you're looking for is raw stats, this may be the tool for you. However, if you are trying to launch an actual social media campaign, it would be worth your time to research other tools that are available. ManageFlitter falls short when it comes to bridging the gap between data and interaction. While both are important, you cannot build a true social presence without connecting to your users. ManageFlitter would benefit from somehow integrating this into their service. As a user, it would be very nice to take the data that is presented and dive right in to personal Twitter interactions. Perhaps ManageFlitter has plans for this down the road, but it's just not there yet. The post #ManageFlitter Redesigns, We #Review appeared first on Twitter Tools Reviews. |
| #Howto Use #ManageFlitter to #Increase Your Influence on #Twitter Posted: 14 Apr 2014 01:19 AM PDT My favorite Twitter tool, hands down, is ManageFlitter. It is the best way to effectively manage following and unfollowing large numbers of people on Twitter. Not only can you follow and unfollow en masse, but you can also focus your search criteria to get the most out of those you choose follow. How I use ManageFlitterI use ManageFlitter every day to first follow 100 accounts and then unfollow 100 accounts that aren't following me back. Here's a step-by-step breakdown of how to maximize your presence and influence on Twitter by following accounts that matter and unfollowing those that don't follow you back. First, I go to the Follow section and select either the Following or Follower tab. Today I decided to follow 99 people that Jim Dougherty from @leaderswest is following.
I choose the Fast Select option and select up to 99 people to follow. ManageFlitter sends out a warning that you might get banned from Twitter if you try to follow more than 100 people per day.
Next, I go to the Unfollow section. The Not Following back tab should automatically be selected. Now, I need to sort the list so that the people I followed awhile back, and not those I followed today, are listed on the top. Unfollowing recently followed accounts can also get you in trouble with the Twitter police. I select Order and then Follow Order to sort. I then select from 100 to 1,000 people to Unfollow with a single click.
Under default Display settings, I have chosen to exclude people that I have followed in the past 5 days. I also keep a list of whitelisted accounts, which consist of people that I would never want to unfollow – people like my husband and close friends – people that I know if I accidentally unfollowed would certainly end in an awkward conversation.
You might want to go ProI have a pro account on ManageFlitter, which I use to manage four to five accounts for consulting work that I do. Each one of my accounts receives special attention, as I grow the community according to its focus. For example, I use the search term soccer to search for accounts of interest to follow for the @GoalShouter Twitter account that I manage. The various filters, such as Relevence, Influence, Listed, permit me to refine these results even further. With the various settings on ManageFlitter, I can focus my efforts where they count.
Through growing my presence and influence on Twitter, I have been able to amplify and cultivate communities, which ultimately leads to a greater ROI for the time and money spent on my social media work. I manage all my accounts in about 30 minutes a day, which means I am saving my time and my clients' money. I hope these tips help you to do the same. The post #Howto Use #ManageFlitter to #Increase Your Influence on #Twitter appeared first on Twitter Tools Reviews. |
| 10 #Awesome #Twitter #Analytics and Visualization #Tools Posted: 14 Apr 2014 12:46 AM PDT
After researching over a thousand Twitter Tools for the Twitter Tools Book I came across many Twitter analytics and visualization tools. These Twitter tools were designed to add value by presenting a different way to visualize or analyze your tweets, the people in your network, and the tweets from the people in your network. Many tools tried to add value and failed. At least they tried. The following tools, however, stand out in my mind as exceptional or entertaining and I recommend you check them out if you want to analyze and visualize your activity on Twitter. 1. The ArchivistThe Archivist was built by Mix Online, an opinionated group of designers and developers at Microsoft. Some of the cool features of this tool include:
2. SocialBroSocialBro is a powerful platform that enables you to analyze and visualize your network in a variety of ways. In addition to analysis SocialBro also enables you to grow your network and schedule tweets for Hootsuite or Buffer directly within their platform. Here is a snapshot of their homepage:
Some of their other features include:
3. MentionMapMentionMap is a cool network exploring tool. The interactive nature of this tool is very neat, although sometimes awkward to navigate. Test it out for yourself with the embed below.
4. TwitonomyTwitonomy is a powerful Twitter anayltics platform that I discovered after it’s founder @MattFyot reached out to me on Twitter. This free service is actually very robust, and I am impressed with all of the different methods of analysis it offers. To give you a better idea here is a screen capture of my Twitonomy profile:
5. 5K Twitter Browser5K Twitter Browser is a very cool way to explore the followers of your followers. The only downside to this app is that there are no links to the profiles, you need to enter the usernames into Twitter directly to check people out, and longer usernames cannot be entirely seen. 6. Twitter CounterTwitter Counter Below is a graph they generated showing my follower growth during the last month.
7. Visible TweetsVisible Tweets is a way to view tweets based on keyword or username. This Twitter visualization Tool is basically a screen saver featuring your tweets. Here is a video I recorded with a quick demo of this tool. 8. TweetstatsTweetstats is, you guessed it, statistics for Twitter. And robust statistics at that. Check this tool out for a glimpse into your tweeting style and tendancies.
9. TwistoriTwistori is an elegant way to view a scrolling stream of tweet containing the emotive words: I love, I hate, I think, I believe, I feel, and I wish. This is a pretty interesting way to get a feel for the pulse of Twitter.
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| Facebook Marketing Plan: How to Grow Your Business With Facebook Posted: 14 Apr 2014 12:16 AM PDT By Michael Stelzner
Are you wondering how to grow your business with Facebook? To learn about the important elements of a Facebook marketing plan, I interview Amy Porterfield for this episode of the Social Media Marketing podcast. More About This Show
The Social Media Marketing podcast is a show from Social Media Examiner. It's designed to help busy marketers and business owners discover what works with social media marketing. The show format is on-demand talk radio (also known as podcasting). In this episode, I interview Amy Porterfield, co-author of Facebook Marketing All-in-One for Dummies and host of the Online Marketing Made Easy podcast. She was also the very first Facebook community manager we ever had for Social Media Examiner. Amy shares what your Facebook marketing plan needs to succeed. You'll learn why you should create a Facebook business page and the best engagement techniques to grow your audience. Share your feedback, read the show notes and get the links mentioned in this episode below! Listen NowPodcast: Play in new window | Download You can also subscribe via iTunes, RSS, Stitcher or Blackberry. Here are some of the things you'll discover in this show: Facebook Marketing PlanThe benefits of a Facebook business page Amy states that although a lot of people get good engagement on their personal Facebook profile, she strongly recommends that you set up a Facebook business page. It's only on rare occasions that she advises to stick with your personal profile. If you have a physical or online product, program or service, a Facebook business page can be extremely beneficial. This type of page gives you permission to talk about your business on a regular basis.  A Facebook page is extremely beneficial to your business. Once you have the foundation in place and become that go-to authority in your niche, you can talk about your business freely. It's the main reason why you need to have a business page, as well as a personal profile. You'll hear about another benefit when it comes to Facebook ads. Listen to the show to discover the reason why Amy has taken all communication over to her business page but still keeps her personal profile. Start with a Facebook marketing plan Amy teaches how to put a Facebook marketing plan together in three phases.
Listen to the show to learn more about these three phases. 1. Attraction First of all, you need to build a Facebook community. It's important to grow a solid fan base so you can generate some great engagement with people. You become the go-to source in your community. In the attraction phase, you need to find different ways to grow your fan base. You need to know your audience. You'll hear why Amy advises creating a persona of your typical Facebook fan. One of the easiest ways to get the word out about your page is to have a Facebook Like button on your website. Once someone clicks the Like button to become a fan, they will remain on your website.  If you are already logged into Facebook when you visit a website, you might see other people’s profile pictures whom you’re connected to. You'll get quality fans with the Like button, because these people are already visiting your site. You want them to become Facebook fans, so you can stay top of mind when they're on Facebook. Listen to the show to hear what happened when Amy advised Michael Hyatt to install the Like button on his website. How to use your website or blog to grow a following Amy explains that it doesn't matter if you have a massive email subscriber list, these are people who have taken the time to give you their name and email address. You'll learn about techniques you can use to encourage people to become fans. If you want to attract new people, then Graph Search is very valuable. Amy says it's a hidden treasure that not many people use. You'll hear some great examples of search terms that will help you gain valuable information about your audience.  When you use the search term “Interests liked by people who like ………” you will be amazed by the results. When it comes to promotion, you need to turn your fans into leads. You definitely want to check out this previous podcast with Amy that goes into detail about list-building with social media. Amy's philosophy is that your subscriber list can be the energy of your business. You need to start to look at Facebook as a place to attract quality leads to grow your email list. You'll discover why Amy believes it's crucial for anyone who is marketing on Facebook to have some kind of giveaway. Listen to the show to learn the difference among the costs per click for Facebook ads, depending on the destination URL. Engage with your community Amy explains how important it is to post great content consistently. The people who have the most impact on Facebook are the ones who post every single day with different types of content. As a marketer, you need to have a posting plan for your Facebook page for it to work for your community. When your Facebook page is a community hub, you become that trusted source. You should never come straight out of the gate and talk about your business, products and services. A great way to network online is to show love to others in your industry. This helps draw them to you.  Show love to others in your industry by sharing their content with your audience. If your fans begin to know that you are always there and are able to answer their questions, then you become a resource that they trust. It's how you begin to grow a community. Listen to the show to find out the conversations you need to have with your employees so you remain consistent with your posts. 2. Promotion Amy states that first you need to think about strategic posts and make sure your status updates are short and to-the-point. A study by Buddy Media showed that a post with 80 characters or fewer gets up to 27% more engagement. If your goal is to get someone to click a link on your status update, you need a clear call to action.  Make sure you include a call to action in your status update. The next decision to make is whether you should include an image. A lot of people who teach Facebook marketing believe it's better to post without images, and studies show that you don't need an image to get greater reach. Amy's philosophy on images is that you might get a bigger reach when you don't use an image, but are you getting greater engagement? The answer is usually no. You'll hear an example of how to use images to punctuate your status update, which in turn will get people to pay attention and click. Listen to the show to discover what happens at Social Media Examiner when we do a short post with just a URL on Facebook versus when we let them populate through the image. Contests on Facebook Facebook recently relaxed the rules on contests, so you don't have to use a third-party app anymore. Now you can ask people to like your page for a chance to win something and then pick a winner at random. Amy believes that contests are really valuable and if you put the time, energy and money into creating a well-designed contest, then you want to make sure you turn these fans into leads. You'll discover why the new guidelines work well for local businesses, but if you are or want to be an online business, it will serve your business better if you collect names and emails from a contest. Listen to the show to hear how a contest can help you grow a following on your Facebook page. 3. Sales The third component of your Facebook marketing plan is to sell. This goes hand in hand with engagement. You need to engage with your audience if you want them to take action and do business with you. The most powerful way to get audience feedback is to ask questions. It's a great way to find out what your audience needs when you're creating a program, product or service that you want to sell.  Ask your audience questions. Although Amy is not a huge fan of selling directly on Facebook, you'll discover the secret sauce to successful promotions on Facebook. Listen to the show to find out why now is the perfect time to plan your marketing calendar. Discovery of the WeekI recently came across a really cool website called BuzzSumo, which provides social insights for content marketers. In the search bar you can type in any kind of phrase and it will show you inquiries. It displays the most popular content; in particular, blog content across different social networks based on your search phrase.  These are a few search results for “social media marketing.” It adds up the shares for Google+, LinkedIn and Twitter and Facebook likes. You can look at the past 24 hours, week, month or 6 months. You can filter by articles, infographics, videos and other kinds of content. This can help you find content that you might want to share in your network—content you know your audience will be interested in. I haven't tested it extensively, so I don't know if it covers things outside of social media and content marketing. Be sure to check it out. Call in and leave your social media–related questions for us and we may include them in a future show. Listen to the show to learn more and let us know how this works for you. Other Show MentionsSocial Media Marketing World 2014 is our physical mega-conference, which is set to return to San Diego, California on March 26, 27 and 28.  Social Media Marketing World 2014. We have put together more than 60 sessions that include social media marketing, blogging, podcasting and video marketing. We've invited the top experts in the world. So when you attend this conference, you'll get a chance to meet them, rub shoulders with them and more importantly get the chance to absorb the knowledge that they have built up over many years, and in some cases, decades. This is a sample of the sessions on blogging.
I strongly recommend that you check it out and watch the testimonials from this year's conference. Key takeaways mentioned in this episode:Ways to subscribe to the Social Media Marketing podcast: What do you think? What are your thoughts on creating a Facebook marketing plan? Please leave your comments below. This entry passed through the Full-Text RSS service — if this is your content and you’re reading it on someone else’s site, please read the FAQ at fivefilters.org/content-only/faq.php#publishers. Five Filters recommends:
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| Banner Ads for Affiliate Program Posted: 13 Apr 2014 11:44 PM PDT If you want to start an affiliate program to boost your online sales, there are several tools that you will need. Obviously, you will need to start by selecting the right affiliate tracking software. An affiliate recruitment and management strategy is also essential. (If you haven’t chosen a tracking software yet, visit Affiliate Software HQ’s Affiliate Program Software Comparison Chart – the smart way to start an affiliate program. ) If you already have the software, there several other tools that you will certainly find essential to the success of your program, and banner ads are at the top of the list. Banner HQ takes a closer look at the most effective and affordable options. Why Banner Ads? All the top-earning affiliate programs provide pre-made banners ads to their affiliates. Affiliates are encouraged to place the banners on their websites as a way to earn commissions when their visitors click on the ads. In actual fact, it is not strictly essential to offer banner ads but, with the possible exception of digital products like those marketed through Clickbank, they are a standard part of most affiliate programs. Affiliates are attracted to affiliate programs that offer banner ads because they make life easier for them. A Trade Secret Here’s an insider’s tip that everyone should know before they start an affiliate program: Banner ads are actually a pretty ineffective method of affiliate marketing. Every experienced affiliate manager examines their stats closely and knows that text links attract a much higher click-thru rate than banner ads. Unfortunately, when many businesses start their affiliate program, they make the error of investing too much time and money into a large range of eye-catching banner ads, when these are not the most essential thing at all. So don’t be intimidated by the big-time affiliate programs that offer dozens of banner ads in different shapes and sizes. This is far from necessary for a business just starting their affiliate program. Begin with a set of 3-5 banners in the standard sizes. You can then track the click-thru rates and see for yourself whether it’s worth investing in more banners. Another Benefit of Banners Although many affiliate programs try to lure affiliates with promises of attractive banner ads, the reality is that banner ads are much more beneficial for you, as an advertiser, than for your affiliates. Your affiliates are basically giving you low-cost advertising real estate on their websites, and this can be great exposure for your brand, even if there are not many clicks. Just think, thousands of advertisers buy space on popular websites on a CPM (cost per 1,000 impressions) basis. Affiliate programs are often paying much less for the same kind of exposure for their banner ads. However, you didn’t start an affiliate program just to promote your brand. You want sales! Therefore, you should encourage your affiliates to use your banner ads in combination with the more lucrative text links. If they have to make a choice between the two options, text links should win every time. More info about guiding your affiliates towards greater sales can be found in our Affiliate Management HQ. In conclusion, in starting your affiliate program, you do need some simple, attractive banners ads, but there is no need to go overboard. 3-5 banners is plenty. The simplest cheapest way to get some cheap, professional banners is through 20dollarbanners.com. The post Banner Ads for Affiliate Program appeared first on Twitter Tools Reviews. |
| How Brands Can Leverage Holidays for Their Social Campaigns Posted: 13 Apr 2014 11:10 PM PDT By Ekaterina Walter
Do you need ideas for your 2014 holiday social media marketing? From Valentines Day to Easter and beyond, holidays are an important time for brands to engage customers and promote products in new and exciting ways. And holiday-themed storytelling is an especially great way to build and cultivate a growing and engaged audience. Here are four ways brands use social media to create and promote holiday campaigns throughout the year. #1: Show the Fun Side of Your Brand With a Holiday VineBecause Vines show up in Twitter's main feed, they're eye-catching and easy for people to share across Twitter and Facebook. Marketers have been quick to adopt Twitter's 6-second video looping app to show a lighter and more creative side to the brands they promote. Home improvement store Lowe's used Vine to animate everyday household tools to look like bursting fireworks and wish their followers a happy 4th of July.  Lowe's has used Vine in a number of ways to reach their followers. Use stop-motion video to bring your products to life in a quirky animation and send your followers a holiday message. It's a simple and clever way to draw attention to your brand and celebrate a holiday. #2: Promote a Dedicated Microsite Campaign With TwitterMicrosites are a great idea if you want to set up a central hub for a competition or event, but keep it separate from your main site. Once the event is done, you can easily close it down or remove links and then reinstate it later with minimal hassle. But how do you let everyone know about your campaign if it's tucked away on its own? Integrate Twitter functionality! Cosmetics and beauty brand Sephora's Sephora Claus campaign proved hugely successful. On the microsite, fans were asked to wish for a Sephora beauty product and connect to their Twitter account to complete the wish. One wish was granted each day for 30 days. All the wishes are collected on the microsite in the form of clickable gift tags, which look really stylish and give a fun visual twist to the page. Requiring wishers to connect their Twitter accounts meant that the 'wishes' were visible across social media, which boosted engagement—a staggering 50,000 tweets were sent overall.  Sephora made user-generated tweets an integral part of their latest holiday campaign. Build social media functionality into the holiday campaign on your microsite to ensure visibility. #3: Add Facebook Games to Your Annual Product CampaignsIt can be challenging to encourage engagement that makes your campaign visible to people outside your fan base. Adding a gaming component to your campaign is a surefire way to bring it to people's attention who'll spread your message to wider networks as they play. Every year, Cadbury's Creme Eggs are sold for a limited time (January 1 until Easter Sunday) in the run-up to Easter, and every year Cadbury comes up with a fun campaign to boost sales in this limited timeframe. The Creme Eggs are so popular they even have their own Facebook page with an incredible 2.6 million likes, which shows how successful Cadbury has been at increasing online engagement. In 2012, Cadbury capitalized on their massive fan base and used their status as one of the London Olympic Games sponsors to introduce the Goo Games as part of their annual Creme Egg marketing. Based on real Olympic events, fans could choose from several games including 'Pole Yolk,' 'Goodles' and 'Triple Bump,' and were rewarded with virtual medals and real-world prizes. Participants in any of the Goo Games had to like the Facebook page before playing, which helped to widen the campaign's reach and generate huge levels of sustained engagement on the page.  Goo Games created sustained engagement for Cadbury's Facebook Easter campaign. Visitors to the Cadbury site and Facebook page could also participate by sending in a photo of themselves "getting the goo out" of their own eggs by splattering them in original and funny ways. Combine user-generated marketing with a high-engagement activity like an online game for maximum reach and visibility. #4: Get the Most Out of Image Sharing With Pinterest BoardsAlthough brands still produce traditional TV and print ads, some of the biggest brands are putting their most creative input into their digital content. Image-sharing sites like Pinterest are becoming the focus of some exciting new targeted campaigns that drive engagement, as well as website traffic and online sales. When Target partnered with Pinterest last spring to pilot Rich Pins—pins that work like a catalog with prices and other product information—it resulted in a 70% increase in visits to Target.com from Pinterest. This Thanksgiving, Target teamed up with one of the most sought-after event producers in the world, David Stark, to offer guests a first-of-its-kind party-planning resource on Pinterest with a board called Best.Party.Ever. The Best.Party.Ever. board features David Stark's "secrets to creating the perfect holiday party, from DIYs to recipes to unique decorating ideas," as well as rich pins that make shopping easy and videos that show tips and ideas.  Target's Best.Party.Ever. campaign used rich pins to drive holiday engagement on Pinterest. Build up your campaign's secret board through the year. Unveil it by making it public in the lead-up to a holiday and remember to move your current holiday-themed boards to the top of your Pinterest profile to increase engagement at key times of the year. Conclusion Forward-looking brands are putting social media at the center of their holiday marketing campaigns and taking advantage of themed campaigns to build up long-term loyalty. When you use the tips in this article to make the most of frequent, relevant campaigns, you'll benefit from increased engagement and a growing audience as well as enjoy a greater online presence, increased sales and website traffic. What do you think? Are you using any of these tactics to get noticed? Which will you try in the coming year? Please leave your questions and comments in the box below. This entry passed through the Full-Text RSS service — if this is your content and you’re reading it on someone else’s site, please read the FAQ at fivefilters.org/content-only/faq.php#publishers. The post How Brands Can Leverage Holidays for Their Social Campaigns appeared first on Twitter Tools Reviews. |
| How to Use Twitter Events to Grow Your Network Posted: 13 Apr 2014 10:39 PM PDT By Cindy King
Twitter events allow you to network at specific times with larger groups of people through the use of hashtags. Twitter events can help you find people to build your own Twitter network. And as you participate in these events, you will increase your Twitter authority on the topics you discuss. You can even create your own Twitter events to drive your networking and social media marketing. 6 Types of Twitter EventsFirst you need to identify the groups of people you want to network with. Then you should choose the types of events where it's easy and comfortable for you to network with these people. This is how you can slowly build up meaningful one-on-one relationships with people who matter to you and to your business. Fortunately there are several different types of groups gathering around specific topics on Twitter at specific times. Here are events that take place offline where people use Twitter as a communication tool to share their experience of the in-person event. #1: Live events. You've probably seen Twitter hashtags used by people tweeting from conferences. People can tweet about any kind of live event. If you want to get the most out of your Twitter networking at a live event, you should do as Adam Vincenzini says and plan ahead to ensure viral Twitter coverage of live events. #2: Tweetups. Tweetups are when you meet your Twitter connections in real life. Tweetups can be impromptu events or with slightly more organization. And they're a great way to do some traditional offline networking.
#3: Large-scale offline Twitter events. Some offline events such as the Twestival fundraising event are organized on a wider scale and bring a large Twitter community together. These are also interesting places to expand your Twitter network if the community is a good fit for your business.  Twestival gets people on Twitter to meet up all over the world. Here are some events that only take place on Twitter: #4: Current events. Many businesses can benefit from staying current on trending topics and participating in relevant Twitter conversations. Some current events or breaking news may give you reason to create your own Twitter discussion or chat event. #5: Twitter Interviews. You can conduct Twitter Interviews with different communication goals. You can do the interview like a journalist or, as this is on Twitter, you can conduct it more like a game show, with a short set of questions aimed at having more fun. Choose the kind of Twitter interview to use to give you the networking environment you prefer.  You can also find the Small Business Buzz chats on their blog. #6: TweetChats. There are a number of regularly scheduled TweetChats. Small Business Buzz, or @sbbuzz on Twitter, holds chats every Tuesday to discuss small business topics. Another interesting regular TweetChat takes place on Thursdays, @lrnchat to discuss learning and social media. It's easy to see how you can expand your Twitter network by finding TweetChats with your preferred audience. Variety in CommunicationIt's important to note that people use multiple social media platforms for communication. Conversations are not limited to Twitter. There are also interesting events to look for outside Twitter and then come back and follow the contacts you meet there on Twitter. Facebook. Many events are shared on Facebook. Be sure to follow the people you meet on Twitter, find them on Facebook and have a look at what they share and discuss there. LinkedIn. Be sure to check out LinkedIn events too. Although it requires a little bit of research, it's often easy to create strong relationships when you connect with the same people on different social media platforms. It's interesting to note that one-on-one networking is usually easier to initiate on Twitter. Tools for Twitter EventsHashtags. Hashtags are key. They enable people to gather into groups on Twitter. This is how you find others interested in similar topics. You can read more about how to follow hashtags in this previous article. Twitter tools. Many Twitter applications come and go, but they often have some great features and make Twitter networking easier and more fun. Unfortunately, there isn't a solution to fit all of your needs in following or creating Twitter events. So it's always worthwhile doing a little research to look for what's useful for you. Here are some Twitter applications you may find interesting: TweetChat, Tweetvite, and TweetMyEvents. Event tools. Sometimes you simply need an event management tool. There are a variety of online tools to help you: Eventbrite, Amiando and meetup are popular event tools. But again, you'll need to check them out to find the one best suited to your particular needs. Social Media NetworkingTwitter is only one social media communication tool. Other social media platforms work well when combined with Twitter networking. For example, many people share photos from events on Flickr and they often share the links to their photos on Twitter. The comments on these photos are also a great resource to help you find people to follow and grow your network. You can also do the same research with YouTube videos, Posterous pages and any other social media platform your audience frequents. In addition, Foursquare and other geo-location applications are making it easier to create events and bring people together in person. This is why more and more businesses will be including event networking in their social media marketing plans. And Twitter plays a key role in developing your network, thanks to its ease of real-time one-on-one networking. What other events on Twitter do you use to grow your Twitter network? Have you participated in a Tweetup? If so, what was your experience? Please share them in the comments below. This entry passed through the Full-Text RSS service — if this is your content and you’re reading it on someone else’s site, please read the FAQ at fivefilters.org/content-only/faq.php#publishers. The post How to Use Twitter Events to Grow Your Network appeared first on Twitter Tools Reviews. |
| How to Create Written Content that Generates Leads Posted: 13 Apr 2014 10:06 PM PDT By Andy Crestodina
Are you looking for creative ways to use your blog content to improve your conversion process? In this article, you'll discover how to identify and patch the weaker part of your funnel by writing the right type of content. How Content Drives LeadsWritten content works in many ways. Some writing pulls your audience toward you, building awareness. Other content builds trust and compels your audience to take action. In other words, content can be useful at strengthening different parts of the conversion funnel. The "funnel" is just a metaphor for the path that visitors take on their way to becoming leads, starting with awareness and ending with action. If you're not getting leads, it's because there's a weakness in your funnel.  Create the content you need to strengthen your conversion funnel. Image source: iStockphoto What follows are many tips to help you generate more leads with your written content. #1: Raise Awareness at the Top of the FunnelAt the top of the funnel, your goals should be to:
If your conversion rate from visitors into leads is good (above 2%), but your traffic is low, the top of your funnel is weak. Here are some tactics and topics that will help increase your overall traffic. Include Search-friendly Blog Content Traffic from search engines is an excellent way to fill the funnel at the top. One of the fastest ways to fill the funnel with referral traffic from search engines is to align your web content with key phrases. Before you write your next blog post, research key words that relate to your product or service and write your blog posts around these keywords. Write Guest Blog Posts Guest blogging on external sites offers three benefits to the top of the funnel. First, as you post on blogs other than your own, your social following grows. Next, the posts improve your link popularity and make your site more likely to rank higher in search results. Finally, every guest post you write strengthens your network of allies.  Links in a guest post and bio can drive traffic back to your own site. Share Your Content Of course, you should share everything you publish across all of your networks. Better yet, learn to adapt your web content to perform well in other places. After you publish a blog post, create a supporting video and post it on YouTube. Then, turn it into a presentation and put it on SlideShare. Publish List Posts It's a fact that some types of posts get more clicks than others. Numbered lists tend to get more clicks because they set an expectation with potential visitors: they're organized, scannable and provide multiple items that are useful or interesting.  List posts like this one encourage people to click through and read. #2: Encourage Consideration in the Middle of the FunnelIn the middle of the funnel, your goals should be to: If your site has few shares and no comments, if traffic from campaigns is low and your email list isn't growing or if very few visitors return to the site and the average visitor sees fewer than two pages, the middle of your funnel is weak. Try these tactics and topics and create a stronger middle funnel and keep your brand top of mind with visitors. Write Detailed, Authoritative Posts and Pages How-to posts help you demonstrate your expertise and position your brand as helpful. Visitors love them. Truly useful How-to's are the posts that compel visitors to subscribe and follow, and these actions lead to repeat visitors. Link Related Topics With Relevant Content If your website has detailed pages about topics A and C, but not B, your visitors will leave to find that information elsewhere. Ask yourself if you've missed an important piece of content. Write those pages and link them to the related pages on your site.  MOZ linked the text "T-shaped approach" to a related article that further informs readers and leads them deeper into the site. Collaborate With Relevant Influencers Build credibility by partnering with people whom your audience trusts. Contribute to relevant blogs and invite relevant bloggers to contribute to your site. This collaboration is a form of endorsement that strengthens the perception of your brand. Use a Personal Tone and Be Approachable Building a community means being a person. Let your visitors hear the voice of the brand in the writing and see faces in the team section. They should see interaction in the comments. Faceless companies just aren't as memorable and prospects won't stick around if your brand feels impersonal. #3: Drive Action at the Bottom of the FunnelAt the bottom of the funnel, your goals should be to:
If the conversion rate of your website is below 1%, you've got a problem at the bottom of your funnel. If your site doesn't have a complicated lead generation process or a confusing ecommerce checkout, the problem is probably your content. These tactics and topics will help you support the bottom of your funnel and move your visitors to action. Tell Stories That Show Your Values If lists are for the top of your funnel, stories are for the bottom. Take your time and write posts that tell people the complete story of why you do what you do. The story should show you care and why the work you do makes a difference, whatever it is! Show Evidence of the Value of Your Services Numbers can be powerful motivators. Use data to prove your results and give your visitors a reason to trust your abilities. Also, remember that anything you write is marketing, but anything someone else says is social proof. Use the voice of your customers throughout your site as testimonials. Publish Content That Answers the Most Common Sales Question For every prospect who contacts you and asks a question, there may be 100 others who didn't bother to reach out and ask. Listen for those common questions and publish the answers in a research article or in an FAQ section on your site.  Content that addresses concerns held by multiple prospects can bring them that much closer to the conversion point. Guide Visitors From the Blog Into the Marketing Pages A great marketing blog gently steers its visitors toward the marketing pages. The posts you publish should be relevant to your products or services and link to marketing pages within the text. Use these links to guide visitors deeper into your funnel toward conversion. Include Calls to Action Relevant to the Posts Are you suggesting that people connect with you? Is there a call to action at the bottom of your web pages and blog posts that encourages visitors to contact you? Or is each page a mini–dead end? Nudge your visitors toward your contact page with quick calls to action placed strategically throughout your site.  To increase conversions, place calls to action throughout your website. Write Articles for Specific Prospects Do you have a few potential clients who just aren't ready to sign your proposal? Do they have specific concerns? Are several of them worried about the same thing? Write a post, case study or white paper that addresses that concern. Even if it doesn't close the deal with current prospects, the post may warm up your next lead. Conclusion Know, Like and Trust. You've heard this before. People work with those they know, like and trust. These aren't just vague concepts. They're specific parts of your conversion funnel. If there's a problem with your funnel, you can fix it with specific tactics and specific topics. Use the tactics outlined in this article to make the weak parts of your funnel more efficient and effective. What do you think? Do you know of other ways to fix a funnel? Do you have any questions? Let us know with a comment below. Images from iStockPhoto.This entry passed through the Full-Text RSS service — if this is your content and you’re reading it on someone else’s site, please read the FAQ at fivefilters.org/content-only/faq.php#publishers. The post How to Create Written Content that Generates Leads appeared first on Twitter Tools Reviews. |
22. Use the ReTweetable words finder tool
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10. Tweepsmap
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